<title>Death to Bullshit</title>
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<h1 id="logo">Death to Bullshit</h1>
<div class="left">by <a href="https://bradfrost.com">Brad Frost</a></div>
<a href="#" class="bullshit-switch right" id="bullshitbutton">Turn bullshit on?</a>
<p class="intro">We're bombarded by more information than ever before. With the rise of all this information comes a rise of the amount of bullshit we're exposed to. <em>Death to Bullshit</em> is a rallying cry to rid the world of bullshit and demand experiences that respect people and their time.</p>
<h3>What is bullshit?</h3>
<p>Bullshit lies on a spectrum somewhere between ineptitude and outright deception. Bullshit can be characterized in a few different ways:</p>
<li>Superfluous or unnecessary</li>
<li>Cluttered, clunky, or needlessly complex</li>
<li>Intentionally deceptive or insincere</li>
<p>Popups, jargon, junk mail, anti-patterns, sensationalism, begging for likes, tracking scripts, marketing spam, <a href="https://darkpatterns.org/">dark patterns</a>, unskippable ads, clickbait, linkbait, listicles, seizure-inducing banners, captchas, QR codes, barely-visible unsubscribe buttons, 24-hour news networks, carousels, auto-playing audio, bloatware, sudden redirects to the App Store, telemarketing, ticked-by-default subscribe buttons, "your call is important to us", pageview-gaming galleries, native advertising, the list of bullshit goes on and on and on. This bullshit assaults our senses in a desperate attempt to capture our attention.</p>
<h3>People's capacity for bullshit is rapidly diminishing.</h3>
When information is cheap, attention becomes expensive.
<cite><a href="https://around.com/the-information/">James Gleick</a></cite>
<p>We as human beings are trying to maximize our <em>signal</em> and minimize the amount of <em>noise</em> we're exposed to. Our willingness to be inconvenienced, interrupted, and insulted is dwindling. We're finding more ways to circumvent bullshit, whether it's through tools like ad-blockers or actions like cutting cable.</p>
<p>As the landslide of bullshit surges down the mountain, people will increasingly gravitate toward genuinely useful, well-crafted products, services, and experiences that respect them and their time. So we as creators have a decision to make: do we want to be part of the <a href="https://en.wikipedia.org/wiki/Sturgeon%27s_law">90% of noise</a> out there, or do we want to be part of the 10% of signal? It's quite simple really:</p>
<li>Respect people and their time.</li>
<li>Respect your craft.</li>
<li>Create genuinely useful things.</li>
<p>This site and accompanying <a href="https://blog.deathtobullshit.com">blog</a> explore the themes of information, bullshit, and craft. Enjoy.</p>
<p><small><i>Note: This site is an adaptation of <a href="https://bradfrost.com/blog/post/death-to-bullshit-at-creative-mornings/">a talk</a> I gave.</i></small></p>
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<p class="left">by <a href="https://bradfrost.com" rel="external">Brad Frost</a> (<a href="https://twitter.com/brad_frost" rel="external">@brad_frost</a>)</p>
<li><a href="https://deathtobullshit.com">Death to Bullshit</a></li>
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