Majority(2/3) posts are unpaid contributions.Only 1/3 posts are paid. Categpry 1 posts are shared less that other categories. Paid posts gets liked more than unpaid post.The average number of shares is almost same for both paid and unpaid post.
Scatter Plot
X Variable
Y Variable
Life time post consumption has positive correlation with people who liked and engaged with post. Category 1 posts that have high consumption have few people liked and engaged with post. The average number of share is also low.
Histogram
Histogram variable
Bin Width
Measures of lifetime post total consumption, total reach, engaged users,total impressions are right skewed. This confirms that posts that have high user consumption,reach occur less often.
Row Chart
Rowchart variable
Groupby variable
Measure option
Category 2 post has high lifetime post consumptions. Video posts have highest average for total interaction(and share/like) and link posts have least average for total interaction(and share/like).
Heatmap
X variable
Y variable
Groupby
Measure option
Only category 1 posts have videos. Total interactions, shares, likes increases through the week and peaks by weekday 4 and again reduces. Video posts foloowed by status have highest average for total interaction(and share/like) and link posts have least average for total interaction(and share/like).
Line Chart
X variable
Y variable
Series
Measure option
Paid posts likes increases during months 9-12 where as the likes for unpaid posts decreases. Months 4-5 and 9 have peaks in average likes. This suggests these are time of high activity. Only photo posts are liked and other types of posts are only shared. Paid category 3 posts are not liked at all.