rCharts dimple marimekko teaser

<!doctype HTML>
<meta charset = 'utf-8'>
<html>
  <head>
    <link rel='stylesheet' href="https://netdna.bootstrapcdn.com/bootswatch/2.3.1/cosmo/bootstrap.min.css">
     <link rel="stylesheet" href="https://netdna.bootstrapcdn.com/twitter-bootstrap/2.3.1/css/bootstrap-responsive.min.css" >
    <link rel='stylesheet' href="https://twitter.github.io/bootstrap/assets/js/google-code-prettify/prettify.css">
    
    <script src='https://d3js.org/d3.v3.min.js' type='text/javascript'></script>
    <script src='https://dimplejs.org/dist/dimple.v1.min.js' type='text/javascript'></script>
    
    <style>
    .rChart {
      display: block
      margin: auto auto;
      width: 800px;
      height: 400px;
    }
    body {
      margin-top: 60px;
    }
    </style>
    
  </head>
  <body>
    <div class='container'>
      <div class='row'>
        <div class='span9'>
          <div id='chart13504e0c327d' class='rChart nvd3Plot dimple'></div>
          <br/>
<pre><code class='r'>#require(devtools)
#install_github('rCharts', 'ramnathv')
require(rCharts)

#get data used by dimple for all of its examples as a first test
data &lt;- read.delim(
  &quot;https://pmsi-alignalytics.github.io/dimple/data/example_data.tsv&quot;
)

### eliminate . to avoid confusion in javascript
colnames(data) &lt;- gsub(&quot;[.]&quot;,&quot;&quot;,colnames(data))

### example 13 vertical marimekko
d1 &lt;- dPlot(
  UnitSales ~ Channel,
  groups = &quot;Owner&quot;,
  data = data,
  type = &quot;bar&quot;
)
d1$xAxis(type = &quot;addAxis&quot;, measure = &quot;UnitSales&quot;, showPercent = TRUE)
d1$yAxis(type = &quot;addPctAxis&quot;)
d1$legend(
  x = 200,
  y = 10,
  width = 400,
  height = 20,
  horizontalAlign = &quot;right&quot;
)
#test with storyboard
d1$set(storyboard = &quot;Date&quot;)
d1
</code></pre>
        </div>
      </div>
    </div>
      
    <script type="text/javascript">
  var opts = {
 "dom": "chart13504e0c327d",
"width":    800,
"height":    400,
"x": "Channel",
"y": "UnitSales",
"groups": "Owner",
"type": "bar",
"storyboard": "Date",
"id": "chart13504e0c327d" 
},
    data = [
 {
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1765,
"SalesValue": 95444,
"Distribution":  97.25,
"CostofSales": 242.48,
"Price":  54.08,
"GrossProfit":  95202,
"IndirectCosts":  88884,
"OperatingProfit": 6317.4,
"UnitSalesMonthlyChange": 1765,
"SalesValueMonthlyChange": 95444,
"DistributionMonthlyChange":  97.25,
"CostofSalesMonthlyChange": 242.48,
"PriceMonthlyChange":  54.08,
"GrossProfitMonthlyChange":  95202,
"IndirectCostsMonthlyChange":  88884,
"OperatingProfitMonthlyChange": 6317.4 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 673,
"SalesValue": 31930,
"Distribution":  13.41,
"CostofSales":  81.12,
"Price":  47.44,
"GrossProfit":  31849,
"IndirectCosts":  29735,
"OperatingProfit": 2113.7,
"UnitSalesMonthlyChange": 673,
"SalesValueMonthlyChange": 31930,
"DistributionMonthlyChange":  13.41,
"CostofSalesMonthlyChange":  81.12,
"PriceMonthlyChange":  47.44,
"GrossProfitMonthlyChange":  31849,
"IndirectCostsMonthlyChange":  29735,
"OperatingProfitMonthlyChange": 2113.7 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1100,
"SalesValue": 91520,
"Distribution":  99.16,
"CostofSales": 232.52,
"Price":   83.2,
"GrossProfit":  91287,
"IndirectCosts":  85230,
"OperatingProfit": 6057.1,
"UnitSalesMonthlyChange": 1100,
"SalesValueMonthlyChange": 91520,
"DistributionMonthlyChange":  99.16,
"CostofSalesMonthlyChange": 232.52,
"PriceMonthlyChange":   83.2,
"GrossProfitMonthlyChange":  91287,
"IndirectCostsMonthlyChange":  85230,
"OperatingProfitMonthlyChange": 6057.1 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 548,
"SalesValue": 48904,
"Distribution":  89.68,
"CostofSales": 124.24,
"Price":  89.24,
"GrossProfit":  48780,
"IndirectCosts":  45543,
"OperatingProfit": 3237.2,
"UnitSalesMonthlyChange": 548,
"SalesValueMonthlyChange": 48904,
"DistributionMonthlyChange":  89.68,
"CostofSalesMonthlyChange": 124.24,
"PriceMonthlyChange":  89.24,
"GrossProfitMonthlyChange":  48780,
"IndirectCostsMonthlyChange":  45543,
"OperatingProfitMonthlyChange": 3237.2 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3307,
"SalesValue": 269467,
"Distribution":  98.19,
"CostofSales": 684.61,
"Price":  81.48,
"GrossProfit": 2.6878e+05,
"IndirectCosts": 2.5095e+05,
"OperatingProfit":  17836,
"UnitSalesMonthlyChange": 3307,
"SalesValueMonthlyChange": 269467,
"DistributionMonthlyChange":  98.19,
"CostofSalesMonthlyChange": 684.61,
"PriceMonthlyChange":  81.48,
"GrossProfitMonthlyChange": 2.6878e+05,
"IndirectCostsMonthlyChange": 2.5095e+05,
"OperatingProfitMonthlyChange":  17836 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9596,
"SalesValue": 662294,
"Distribution":  99.52,
"CostofSales": 1682.6,
"Price":  69.02,
"GrossProfit": 6.6061e+05,
"IndirectCosts": 6.1678e+05,
"OperatingProfit":  43836,
"UnitSalesMonthlyChange": 9596,
"SalesValueMonthlyChange": 662294,
"DistributionMonthlyChange":  99.52,
"CostofSalesMonthlyChange": 1682.6,
"PriceMonthlyChange":  69.02,
"GrossProfitMonthlyChange": 6.6061e+05,
"IndirectCostsMonthlyChange": 6.1678e+05,
"OperatingProfitMonthlyChange":  43836 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6629,
"SalesValue": 409612,
"Distribution":  96.28,
"CostofSales": 1040.7,
"Price":  61.79,
"GrossProfit": 4.0857e+05,
"IndirectCosts": 3.8146e+05,
"OperatingProfit":  27112,
"UnitSalesMonthlyChange": 6629,
"SalesValueMonthlyChange": 409612,
"DistributionMonthlyChange":  96.28,
"CostofSalesMonthlyChange": 1040.7,
"PriceMonthlyChange":  61.79,
"GrossProfitMonthlyChange": 4.0857e+05,
"IndirectCostsMonthlyChange": 3.8146e+05,
"OperatingProfitMonthlyChange":  27112 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 695,
"SalesValue": 105748,
"Distribution":  71.18,
"CostofSales": 268.66,
"Price": 152.16,
"GrossProfit": 1.0548e+05,
"IndirectCosts":  98480,
"OperatingProfit":   6999,
"UnitSalesMonthlyChange": 695,
"SalesValueMonthlyChange": 105748,
"DistributionMonthlyChange":  71.18,
"CostofSalesMonthlyChange": 268.66,
"PriceMonthlyChange": 152.16,
"GrossProfitMonthlyChange": 1.0548e+05,
"IndirectCostsMonthlyChange":  98480,
"OperatingProfitMonthlyChange":   6999 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 707,
"SalesValue": 101950,
"Distribution":  92.19,
"CostofSales": 259.01,
"Price":  144.2,
"GrossProfit": 1.0169e+05,
"IndirectCosts":  94943,
"OperatingProfit": 6747.6,
"UnitSalesMonthlyChange": 707,
"SalesValueMonthlyChange": 101950,
"DistributionMonthlyChange":  92.19,
"CostofSalesMonthlyChange": 259.01,
"PriceMonthlyChange":  144.2,
"GrossProfitMonthlyChange": 1.0169e+05,
"IndirectCostsMonthlyChange":  94943,
"OperatingProfitMonthlyChange": 6747.6 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1110,
"SalesValue": 70955,
"Distribution":  83.38,
"CostofSales": 180.27,
"Price":  63.92,
"GrossProfit":  70775,
"IndirectCosts":  66078,
"OperatingProfit": 4696.5,
"UnitSalesMonthlyChange": 1110,
"SalesValueMonthlyChange": 70955,
"DistributionMonthlyChange":  83.38,
"CostofSalesMonthlyChange": 180.27,
"PriceMonthlyChange":  63.92,
"GrossProfitMonthlyChange":  70775,
"IndirectCostsMonthlyChange":  66078,
"OperatingProfitMonthlyChange": 4696.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1207,
"SalesValue": 63214,
"Distribution":  82.07,
"CostofSales":  160.6,
"Price":  52.37,
"GrossProfit":  63053,
"IndirectCosts":  58870,
"OperatingProfit": 4183.8,
"UnitSalesMonthlyChange": 1207,
"SalesValueMonthlyChange": 63214,
"DistributionMonthlyChange":  82.07,
"CostofSalesMonthlyChange":  160.6,
"PriceMonthlyChange":  52.37,
"GrossProfitMonthlyChange":  63053,
"IndirectCostsMonthlyChange":  58870,
"OperatingProfitMonthlyChange": 4183.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 610,
"SalesValue": 55730,
"Distribution":  93.91,
"CostofSales": 141.59,
"Price":  91.36,
"GrossProfit":  55588,
"IndirectCosts":  51900,
"OperatingProfit": 3688.8,
"UnitSalesMonthlyChange": 610,
"SalesValueMonthlyChange": 55730,
"DistributionMonthlyChange":  93.91,
"CostofSalesMonthlyChange": 141.59,
"PriceMonthlyChange":  91.36,
"GrossProfitMonthlyChange":  55588,
"IndirectCostsMonthlyChange":  51900,
"OperatingProfitMonthlyChange": 3688.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1096,
"SalesValue": 90079,
"Distribution":  95.69,
"CostofSales": 228.85,
"Price":  82.19,
"GrossProfit":  89850,
"IndirectCosts":  83888,
"OperatingProfit": 5962.5,
"UnitSalesMonthlyChange": 1096,
"SalesValueMonthlyChange": 90079,
"DistributionMonthlyChange":  95.69,
"CostofSalesMonthlyChange": 228.85,
"PriceMonthlyChange":  82.19,
"GrossProfitMonthlyChange":  89850,
"IndirectCostsMonthlyChange":  83888,
"OperatingProfitMonthlyChange": 5962.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 469,
"SalesValue": 30940,
"Distribution":  73.82,
"CostofSales":  78.61,
"Price":  65.97,
"GrossProfit":  30861,
"IndirectCosts":  28814,
"OperatingProfit": 2047.7,
"UnitSalesMonthlyChange": 469,
"SalesValueMonthlyChange": 30940,
"DistributionMonthlyChange":  73.82,
"CostofSalesMonthlyChange":  78.61,
"PriceMonthlyChange":  65.97,
"GrossProfitMonthlyChange":  30861,
"IndirectCostsMonthlyChange":  28814,
"OperatingProfitMonthlyChange": 2047.7 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2948,
"SalesValue": 168473,
"Distribution":  99.48,
"CostofSales": 428.02,
"Price":  57.15,
"GrossProfit": 1.6804e+05,
"IndirectCosts": 1.5689e+05,
"OperatingProfit":  11150,
"UnitSalesMonthlyChange": 2948,
"SalesValueMonthlyChange": 168473,
"DistributionMonthlyChange":  99.48,
"CostofSalesMonthlyChange": 428.02,
"PriceMonthlyChange":  57.15,
"GrossProfitMonthlyChange": 1.6804e+05,
"IndirectCostsMonthlyChange": 1.5689e+05,
"OperatingProfitMonthlyChange":  11150 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 105,
"SalesValue": 16874,
"Distribution":  25.45,
"CostofSales":  42.87,
"Price":  160.7,
"GrossProfit":  16831,
"IndirectCosts":  15715,
"OperatingProfit": 1116.5,
"UnitSalesMonthlyChange": 105,
"SalesValueMonthlyChange": 16874,
"DistributionMonthlyChange":  25.45,
"CostofSalesMonthlyChange":  42.87,
"PriceMonthlyChange":  160.7,
"GrossProfitMonthlyChange":  16831,
"IndirectCostsMonthlyChange":  15715,
"OperatingProfitMonthlyChange": 1116.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 133,
"SalesValue": 12991,
"Distribution":  16.45,
"CostofSales":  33.01,
"Price":  97.68,
"GrossProfit":  12958,
"IndirectCosts":  12098,
"OperatingProfit": 859.65,
"UnitSalesMonthlyChange": 133,
"SalesValueMonthlyChange": 12991,
"DistributionMonthlyChange":  16.45,
"CostofSalesMonthlyChange":  33.01,
"PriceMonthlyChange":  97.68,
"GrossProfitMonthlyChange":  12958,
"IndirectCostsMonthlyChange":  12098,
"OperatingProfitMonthlyChange": 859.65 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 890,
"SalesValue": 77897,
"Distribution":  99.34,
"CostofSales":  197.9,
"Price":  87.52,
"GrossProfit":  77699,
"IndirectCosts":  72543,
"OperatingProfit":   5156,
"UnitSalesMonthlyChange": 890,
"SalesValueMonthlyChange": 77897,
"DistributionMonthlyChange":  99.34,
"CostofSalesMonthlyChange":  197.9,
"PriceMonthlyChange":  87.52,
"GrossProfitMonthlyChange":  77699,
"IndirectCostsMonthlyChange":  72543,
"OperatingProfitMonthlyChange":   5156 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 1693,
"SalesValue": 130549,
"Distribution":  94.55,
"CostofSales": 331.67,
"Price":  77.11,
"GrossProfit": 1.3022e+05,
"IndirectCosts": 1.2158e+05,
"OperatingProfit": 8641.1,
"UnitSalesMonthlyChange": 1693,
"SalesValueMonthlyChange": 130549,
"DistributionMonthlyChange":  94.55,
"CostofSalesMonthlyChange": 331.67,
"PriceMonthlyChange":  77.11,
"GrossProfitMonthlyChange": 1.3022e+05,
"IndirectCostsMonthlyChange": 1.2158e+05,
"OperatingProfitMonthlyChange": 8641.1 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 6623,
"SalesValue": 506206,
"Distribution":  99.42,
"CostofSales": 1286.1,
"Price":  76.43,
"GrossProfit": 5.0492e+05,
"IndirectCosts": 4.7142e+05,
"OperatingProfit":  33504,
"UnitSalesMonthlyChange": 6623,
"SalesValueMonthlyChange": 506206,
"DistributionMonthlyChange":  99.42,
"CostofSalesMonthlyChange": 1286.1,
"PriceMonthlyChange":  76.43,
"GrossProfitMonthlyChange": 5.0492e+05,
"IndirectCostsMonthlyChange": 4.7142e+05,
"OperatingProfitMonthlyChange":  33504 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4514,
"SalesValue": 328711,
"Distribution":    100,
"CostofSales": 835.12,
"Price":  72.82,
"GrossProfit": 3.2788e+05,
"IndirectCosts": 3.0612e+05,
"OperatingProfit":  21757,
"UnitSalesMonthlyChange": 4514,
"SalesValueMonthlyChange": 328711,
"DistributionMonthlyChange":    100,
"CostofSalesMonthlyChange": 835.12,
"PriceMonthlyChange":  72.82,
"GrossProfitMonthlyChange": 3.2788e+05,
"IndirectCostsMonthlyChange": 3.0612e+05,
"OperatingProfitMonthlyChange":  21757 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 16594,
"SalesValue": 999335,
"Distribution":  98.39,
"CostofSales": 2538.9,
"Price":  60.22,
"GrossProfit": 9.968e+05,
"IndirectCosts": 9.3065e+05,
"OperatingProfit":  66143,
"UnitSalesMonthlyChange": 16594,
"SalesValueMonthlyChange": 999335,
"DistributionMonthlyChange":  98.39,
"CostofSalesMonthlyChange": 2538.9,
"PriceMonthlyChange":  60.22,
"GrossProfitMonthlyChange": 9.968e+05,
"IndirectCostsMonthlyChange": 9.3065e+05,
"OperatingProfitMonthlyChange":  66143 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2600,
"SalesValue": 162545,
"Distribution":  98.33,
"CostofSales": 412.96,
"Price":  62.52,
"GrossProfit": 1.6213e+05,
"IndirectCosts": 1.5137e+05,
"OperatingProfit":  10758,
"UnitSalesMonthlyChange": 2600,
"SalesValueMonthlyChange": 162545,
"DistributionMonthlyChange":  98.33,
"CostofSalesMonthlyChange": 412.96,
"PriceMonthlyChange":  62.52,
"GrossProfitMonthlyChange": 1.6213e+05,
"IndirectCostsMonthlyChange": 1.5137e+05,
"OperatingProfitMonthlyChange":  10758 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 396,
"SalesValue": 35555,
"Distribution":  70.78,
"CostofSales":  90.33,
"Price":  89.79,
"GrossProfit":  35465,
"IndirectCosts":  33111,
"OperatingProfit": 2353.5,
"UnitSalesMonthlyChange": 396,
"SalesValueMonthlyChange": 35555,
"DistributionMonthlyChange":  70.78,
"CostofSalesMonthlyChange":  90.33,
"PriceMonthlyChange":  89.79,
"GrossProfitMonthlyChange":  35465,
"IndirectCostsMonthlyChange":  33111,
"OperatingProfitMonthlyChange": 2353.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1575,
"SalesValue": 114674,
"Distribution":  92.19,
"CostofSales": 291.34,
"Price":  72.81,
"GrossProfit": 1.1438e+05,
"IndirectCosts": 1.0679e+05,
"OperatingProfit": 7590.2,
"UnitSalesMonthlyChange": 1575,
"SalesValueMonthlyChange": 114674,
"DistributionMonthlyChange":  92.19,
"CostofSalesMonthlyChange": 291.34,
"PriceMonthlyChange":  72.81,
"GrossProfitMonthlyChange": 1.1438e+05,
"IndirectCostsMonthlyChange": 1.0679e+05,
"OperatingProfitMonthlyChange": 7590.2 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 735,
"SalesValue": 84024,
"Distribution":  92.28,
"CostofSales": 213.47,
"Price": 114.32,
"GrossProfit":  83811,
"IndirectCosts":  78249,
"OperatingProfit": 5561.4,
"UnitSalesMonthlyChange": 735,
"SalesValueMonthlyChange": 84024,
"DistributionMonthlyChange":  92.28,
"CostofSalesMonthlyChange": 213.47,
"PriceMonthlyChange": 114.32,
"GrossProfitMonthlyChange":  83811,
"IndirectCostsMonthlyChange":  78249,
"OperatingProfitMonthlyChange": 5561.4 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 688,
"SalesValue": 79887,
"Distribution":  64.09,
"CostofSales": 202.96,
"Price": 116.11,
"GrossProfit":  79684,
"IndirectCosts":  74397,
"OperatingProfit": 5287.5,
"UnitSalesMonthlyChange": 688,
"SalesValueMonthlyChange": 79887,
"DistributionMonthlyChange":  64.09,
"CostofSalesMonthlyChange": 202.96,
"PriceMonthlyChange": 116.11,
"GrossProfitMonthlyChange":  79684,
"IndirectCostsMonthlyChange":  74397,
"OperatingProfitMonthlyChange": 5287.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1727,
"SalesValue": 197923,
"Distribution":  95.62,
"CostofSales": 502.84,
"Price": 114.61,
"GrossProfit": 1.9742e+05,
"IndirectCosts": 1.8432e+05,
"OperatingProfit":  13100,
"UnitSalesMonthlyChange": 1727,
"SalesValueMonthlyChange": 197923,
"DistributionMonthlyChange":  95.62,
"CostofSalesMonthlyChange": 502.84,
"PriceMonthlyChange": 114.61,
"GrossProfitMonthlyChange": 1.9742e+05,
"IndirectCostsMonthlyChange": 1.8432e+05,
"OperatingProfitMonthlyChange":  13100 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7383,
"SalesValue": 713849,
"Distribution":   99.2,
"CostofSales": 1813.6,
"Price":  96.69,
"GrossProfit": 7.1204e+05,
"IndirectCosts": 6.6479e+05,
"OperatingProfit":  47248,
"UnitSalesMonthlyChange": 7383,
"SalesValueMonthlyChange": 713849,
"DistributionMonthlyChange":   99.2,
"CostofSalesMonthlyChange": 1813.6,
"PriceMonthlyChange":  96.69,
"GrossProfitMonthlyChange": 7.1204e+05,
"IndirectCostsMonthlyChange": 6.6479e+05,
"OperatingProfitMonthlyChange":  47248 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4094,
"SalesValue": 372800,
"Distribution":  96.81,
"CostofSales": 947.14,
"Price":  91.06,
"GrossProfit": 3.7185e+05,
"IndirectCosts": 3.4718e+05,
"OperatingProfit":  24675,
"UnitSalesMonthlyChange": 4094,
"SalesValueMonthlyChange": 372800,
"DistributionMonthlyChange":  96.81,
"CostofSalesMonthlyChange": 947.14,
"PriceMonthlyChange":  91.06,
"GrossProfitMonthlyChange": 3.7185e+05,
"IndirectCostsMonthlyChange": 3.4718e+05,
"OperatingProfitMonthlyChange":  24675 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 893,
"SalesValue": 90274,
"Distribution":  54.39,
"CostofSales": 229.35,
"Price": 101.09,
"GrossProfit":  90045,
"IndirectCosts":  84069,
"OperatingProfit": 5975.4,
"UnitSalesMonthlyChange": 893,
"SalesValueMonthlyChange": 90274,
"DistributionMonthlyChange":  54.39,
"CostofSalesMonthlyChange": 229.35,
"PriceMonthlyChange": 101.09,
"GrossProfitMonthlyChange":  90045,
"IndirectCostsMonthlyChange":  84069,
"OperatingProfitMonthlyChange": 5975.4 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 979,
"SalesValue": 56381,
"Distribution":  72.03,
"CostofSales": 143.24,
"Price":  57.59,
"GrossProfit":  56238,
"IndirectCosts":  52506,
"OperatingProfit": 3731.9,
"UnitSalesMonthlyChange": 979,
"SalesValueMonthlyChange": 56381,
"DistributionMonthlyChange":  72.03,
"CostofSalesMonthlyChange": 143.24,
"PriceMonthlyChange":  57.59,
"GrossProfitMonthlyChange":  56238,
"IndirectCostsMonthlyChange":  52506,
"OperatingProfitMonthlyChange": 3731.9 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 872,
"SalesValue": 68483,
"Distribution":   96.5,
"CostofSales": 173.99,
"Price":  78.54,
"GrossProfit":  68309,
"IndirectCosts":  63777,
"OperatingProfit": 4532.4,
"UnitSalesMonthlyChange": 872,
"SalesValueMonthlyChange": 68483,
"DistributionMonthlyChange":   96.5,
"CostofSalesMonthlyChange": 173.99,
"PriceMonthlyChange":  78.54,
"GrossProfitMonthlyChange":  68309,
"IndirectCostsMonthlyChange":  63777,
"OperatingProfitMonthlyChange": 4532.4 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1891,
"SalesValue": 134746,
"Distribution":   96.8,
"CostofSales": 342.34,
"Price":  71.26,
"GrossProfit": 1.344e+05,
"IndirectCosts": 1.2549e+05,
"OperatingProfit": 8918.3,
"UnitSalesMonthlyChange": 1891,
"SalesValueMonthlyChange": 134746,
"DistributionMonthlyChange":   96.8,
"CostofSalesMonthlyChange": 342.34,
"PriceMonthlyChange":  71.26,
"GrossProfitMonthlyChange": 1.344e+05,
"IndirectCostsMonthlyChange": 1.2549e+05,
"OperatingProfitMonthlyChange": 8918.3 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3067,
"SalesValue": 203498,
"Distribution":  96.63,
"CostofSales": 517.01,
"Price":  66.35,
"GrossProfit": 2.0298e+05,
"IndirectCosts": 1.8951e+05,
"OperatingProfit":  13469,
"UnitSalesMonthlyChange": 3067,
"SalesValueMonthlyChange": 203498,
"DistributionMonthlyChange":  96.63,
"CostofSalesMonthlyChange": 517.01,
"PriceMonthlyChange":  66.35,
"GrossProfitMonthlyChange": 2.0298e+05,
"IndirectCostsMonthlyChange": 1.8951e+05,
"OperatingProfitMonthlyChange":  13469 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 804,
"SalesValue": 62191,
"Distribution":  79.48,
"CostofSales":    158,
"Price":  77.35,
"GrossProfit":  62033,
"IndirectCosts":  57916,
"OperatingProfit": 4116.6,
"UnitSalesMonthlyChange": 804,
"SalesValueMonthlyChange": 62191,
"DistributionMonthlyChange":  79.48,
"CostofSalesMonthlyChange":    158,
"PriceMonthlyChange":  77.35,
"GrossProfitMonthlyChange":  62033,
"IndirectCostsMonthlyChange":  57916,
"OperatingProfitMonthlyChange": 4116.6 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 838,
"SalesValue": 50490,
"Distribution":  19.08,
"CostofSales": 128.27,
"Price":  60.25,
"GrossProfit":  50362,
"IndirectCosts":  47020,
"OperatingProfit": 3341.8,
"UnitSalesMonthlyChange": 838,
"SalesValueMonthlyChange": 50490,
"DistributionMonthlyChange":  19.08,
"CostofSalesMonthlyChange": 128.27,
"PriceMonthlyChange":  60.25,
"GrossProfitMonthlyChange":  50362,
"IndirectCostsMonthlyChange":  47020,
"OperatingProfitMonthlyChange": 3341.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 752,
"SalesValue": 35716,
"Distribution":   4.15,
"CostofSales":  90.74,
"Price":  47.49,
"GrossProfit":  35625,
"IndirectCosts":  33261,
"OperatingProfit": 2363.8,
"UnitSalesMonthlyChange": 752,
"SalesValueMonthlyChange": 35716,
"DistributionMonthlyChange":   4.15,
"CostofSalesMonthlyChange":  90.74,
"PriceMonthlyChange":  47.49,
"GrossProfitMonthlyChange":  35625,
"IndirectCostsMonthlyChange":  33261,
"OperatingProfitMonthlyChange": 2363.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 18593,
"SalesValue": 1339286,
"Distribution":  50.48,
"CostofSales": 3402.6,
"Price":  72.03,
"GrossProfit": 1.3359e+06,
"IndirectCosts": 1.2472e+06,
"OperatingProfit":  88644,
"UnitSalesMonthlyChange": 18593,
"SalesValueMonthlyChange": 1339286,
"DistributionMonthlyChange":  50.48,
"CostofSalesMonthlyChange": 3402.6,
"PriceMonthlyChange":  72.03,
"GrossProfitMonthlyChange": 1.3359e+06,
"IndirectCostsMonthlyChange": 1.2472e+06,
"OperatingProfitMonthlyChange":  88644 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 383,
"SalesValue": 37627,
"Distribution":   9.96,
"CostofSales":   95.6,
"Price":  98.24,
"GrossProfit":  37531,
"IndirectCosts":  35041,
"OperatingProfit": 2490.2,
"UnitSalesMonthlyChange": 383,
"SalesValueMonthlyChange": 37627,
"DistributionMonthlyChange":   9.96,
"CostofSalesMonthlyChange":   95.6,
"PriceMonthlyChange":  98.24,
"GrossProfitMonthlyChange":  37531,
"IndirectCostsMonthlyChange":  35041,
"OperatingProfitMonthlyChange": 2490.2 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3831,
"SalesValue": 331785,
"Distribution":  33.52,
"CostofSales": 842.93,
"Price":  86.61,
"GrossProfit": 3.3094e+05,
"IndirectCosts": 3.0898e+05,
"OperatingProfit":  21960,
"UnitSalesMonthlyChange": 3831,
"SalesValueMonthlyChange": 331785,
"DistributionMonthlyChange":  33.52,
"CostofSalesMonthlyChange": 842.93,
"PriceMonthlyChange":  86.61,
"GrossProfitMonthlyChange": 3.3094e+05,
"IndirectCostsMonthlyChange": 3.0898e+05,
"OperatingProfitMonthlyChange":  21960 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10205,
"SalesValue": 732823,
"Distribution":  36.64,
"CostofSales": 1861.8,
"Price":  71.81,
"GrossProfit": 7.3096e+05,
"IndirectCosts": 6.8246e+05,
"OperatingProfit":  48504,
"UnitSalesMonthlyChange": 10205,
"SalesValueMonthlyChange": 732823,
"DistributionMonthlyChange":  36.64,
"CostofSalesMonthlyChange": 1861.8,
"PriceMonthlyChange":  71.81,
"GrossProfitMonthlyChange": 7.3096e+05,
"IndirectCostsMonthlyChange": 6.8246e+05,
"OperatingProfitMonthlyChange":  48504 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4793,
"SalesValue": 316745,
"Distribution":  27.97,
"CostofSales": 804.73,
"Price":  66.08,
"GrossProfit": 3.1594e+05,
"IndirectCosts": 2.9498e+05,
"OperatingProfit":  20964,
"UnitSalesMonthlyChange": 4793,
"SalesValueMonthlyChange": 316745,
"DistributionMonthlyChange":  27.97,
"CostofSalesMonthlyChange": 804.73,
"PriceMonthlyChange":  66.08,
"GrossProfitMonthlyChange": 3.1594e+05,
"IndirectCostsMonthlyChange": 2.9498e+05,
"OperatingProfitMonthlyChange":  20964 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 346,
"SalesValue": 59810,
"Distribution":  10.99,
"CostofSales": 151.96,
"Price": 172.86,
"GrossProfit":  59658,
"IndirectCosts":  55700,
"OperatingProfit": 3958.3,
"UnitSalesMonthlyChange": 346,
"SalesValueMonthlyChange": 59810,
"DistributionMonthlyChange":  10.99,
"CostofSalesMonthlyChange": 151.96,
"PriceMonthlyChange": 172.86,
"GrossProfitMonthlyChange":  59658,
"IndirectCostsMonthlyChange":  55700,
"OperatingProfitMonthlyChange": 3958.3 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 632,
"SalesValue": 99834,
"Distribution":   15.6,
"CostofSales": 253.64,
"Price": 157.97,
"GrossProfit":  99580,
"IndirectCosts":  92973,
"OperatingProfit": 6607.8,
"UnitSalesMonthlyChange": 632,
"SalesValueMonthlyChange": 99834,
"DistributionMonthlyChange":   15.6,
"CostofSalesMonthlyChange": 253.64,
"PriceMonthlyChange": 157.97,
"GrossProfitMonthlyChange":  99580,
"IndirectCostsMonthlyChange":  92973,
"OperatingProfitMonthlyChange": 6607.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 461,
"SalesValue": 32039,
"Distribution":  11.87,
"CostofSales":   81.4,
"Price":   69.5,
"GrossProfit":  31958,
"IndirectCosts":  29837,
"OperatingProfit": 2120.8,
"UnitSalesMonthlyChange": 461,
"SalesValueMonthlyChange": 32039,
"DistributionMonthlyChange":  11.87,
"CostofSalesMonthlyChange":   81.4,
"PriceMonthlyChange":   69.5,
"GrossProfitMonthlyChange":  31958,
"IndirectCostsMonthlyChange":  29837,
"OperatingProfitMonthlyChange": 2120.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 767,
"SalesValue": 43339,
"Distribution":  11.92,
"CostofSales": 110.11,
"Price":   56.5,
"GrossProfit":  43229,
"IndirectCosts":  40360,
"OperatingProfit": 2868.9,
"UnitSalesMonthlyChange": 767,
"SalesValueMonthlyChange": 43339,
"DistributionMonthlyChange":  11.92,
"CostofSalesMonthlyChange": 110.11,
"PriceMonthlyChange":   56.5,
"GrossProfitMonthlyChange":  43229,
"IndirectCostsMonthlyChange":  40360,
"OperatingProfitMonthlyChange": 2868.9 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 728,
"SalesValue": 66959,
"Distribution":  15.17,
"CostofSales": 170.12,
"Price":  91.98,
"GrossProfit":  66789,
"IndirectCosts":  62357,
"OperatingProfit": 4431.5,
"UnitSalesMonthlyChange": 728,
"SalesValueMonthlyChange": 66959,
"DistributionMonthlyChange":  15.17,
"CostofSalesMonthlyChange": 170.12,
"PriceMonthlyChange":  91.98,
"GrossProfitMonthlyChange":  66789,
"IndirectCostsMonthlyChange":  62357,
"OperatingProfitMonthlyChange": 4431.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 563,
"SalesValue": 50699,
"Distribution":  13.72,
"CostofSales": 128.81,
"Price":  90.05,
"GrossProfit":  50570,
"IndirectCosts":  47214,
"OperatingProfit": 3355.8,
"UnitSalesMonthlyChange": 563,
"SalesValueMonthlyChange": 50699,
"DistributionMonthlyChange":  13.72,
"CostofSalesMonthlyChange": 128.81,
"PriceMonthlyChange":  90.05,
"GrossProfitMonthlyChange":  50570,
"IndirectCostsMonthlyChange":  47214,
"OperatingProfitMonthlyChange": 3355.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 383,
"SalesValue": 26911,
"Distribution":  10.71,
"CostofSales":  68.37,
"Price":  70.26,
"GrossProfit":  26843,
"IndirectCosts":  25062,
"OperatingProfit":   1781,
"UnitSalesMonthlyChange": 383,
"SalesValueMonthlyChange": 26911,
"DistributionMonthlyChange":  10.71,
"CostofSalesMonthlyChange":  68.37,
"PriceMonthlyChange":  70.26,
"GrossProfitMonthlyChange":  26843,
"IndirectCostsMonthlyChange":  25062,
"OperatingProfitMonthlyChange":   1781 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1884,
"SalesValue": 118360,
"Distribution":  27.35,
"CostofSales":  300.7,
"Price":  62.82,
"GrossProfit": 1.1806e+05,
"IndirectCosts": 1.1022e+05,
"OperatingProfit": 7834.3,
"UnitSalesMonthlyChange": 1884,
"SalesValueMonthlyChange": 118360,
"DistributionMonthlyChange":  27.35,
"CostofSalesMonthlyChange":  300.7,
"PriceMonthlyChange":  62.82,
"GrossProfitMonthlyChange": 1.1806e+05,
"IndirectCostsMonthlyChange": 1.1022e+05,
"OperatingProfitMonthlyChange": 7834.3 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 291,
"SalesValue": 47244,
"Distribution":   7.97,
"CostofSales": 120.03,
"Price": 162.35,
"GrossProfit":  47124,
"IndirectCosts":  43997,
"OperatingProfit":   3127,
"UnitSalesMonthlyChange": 291,
"SalesValueMonthlyChange": 47244,
"DistributionMonthlyChange":   7.97,
"CostofSalesMonthlyChange": 120.03,
"PriceMonthlyChange": 162.35,
"GrossProfitMonthlyChange":  47124,
"IndirectCostsMonthlyChange":  43997,
"OperatingProfitMonthlyChange":   3127 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 344,
"SalesValue": 34654,
"Distribution":   9.04,
"CostofSales":  88.04,
"Price": 100.74,
"GrossProfit":  34566,
"IndirectCosts":  32272,
"OperatingProfit":   2294,
"UnitSalesMonthlyChange": 344,
"SalesValueMonthlyChange": 34654,
"DistributionMonthlyChange":   9.04,
"CostofSalesMonthlyChange":  88.04,
"PriceMonthlyChange": 100.74,
"GrossProfitMonthlyChange":  34566,
"IndirectCostsMonthlyChange":  32272,
"OperatingProfitMonthlyChange":   2294 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1871,
"SalesValue": 173690,
"Distribution":  27.21,
"CostofSales": 441.28,
"Price":  92.83,
"GrossProfit": 1.7325e+05,
"IndirectCosts": 1.6175e+05,
"OperatingProfit":  11496,
"UnitSalesMonthlyChange": 1871,
"SalesValueMonthlyChange": 173690,
"DistributionMonthlyChange":  27.21,
"CostofSalesMonthlyChange": 441.28,
"PriceMonthlyChange":  92.83,
"GrossProfitMonthlyChange": 1.7325e+05,
"IndirectCostsMonthlyChange": 1.6175e+05,
"OperatingProfitMonthlyChange":  11496 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 1461,
"SalesValue": 115226,
"Distribution":  13.26,
"CostofSales": 292.75,
"Price":  78.87,
"GrossProfit": 1.1493e+05,
"IndirectCosts": 1.0731e+05,
"OperatingProfit": 7626.1,
"UnitSalesMonthlyChange": 1461,
"SalesValueMonthlyChange": 115226,
"DistributionMonthlyChange":  13.26,
"CostofSalesMonthlyChange": 292.75,
"PriceMonthlyChange":  78.87,
"GrossProfitMonthlyChange": 1.1493e+05,
"IndirectCostsMonthlyChange": 1.0731e+05,
"OperatingProfitMonthlyChange": 7626.1 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2836,
"SalesValue": 239150,
"Distribution":   24.5,
"CostofSales": 607.58,
"Price":  84.33,
"GrossProfit": 2.3854e+05,
"IndirectCosts": 2.2271e+05,
"OperatingProfit":  15828,
"UnitSalesMonthlyChange": 2836,
"SalesValueMonthlyChange": 239150,
"DistributionMonthlyChange":   24.5,
"CostofSalesMonthlyChange": 607.58,
"PriceMonthlyChange":  84.33,
"GrossProfitMonthlyChange": 2.3854e+05,
"IndirectCostsMonthlyChange": 2.2271e+05,
"OperatingProfitMonthlyChange":  15828 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 22206,
"SalesValue": 1391524,
"Distribution":  62.89,
"CostofSales": 3535.3,
"Price":  62.66,
"GrossProfit": 1.388e+06,
"IndirectCosts": 1.2959e+06,
"OperatingProfit":  92101,
"UnitSalesMonthlyChange": 22206,
"SalesValueMonthlyChange": 1391524,
"DistributionMonthlyChange":  62.89,
"CostofSalesMonthlyChange": 3535.3,
"PriceMonthlyChange":  62.66,
"GrossProfitMonthlyChange": 1.388e+06,
"IndirectCostsMonthlyChange": 1.2959e+06,
"OperatingProfitMonthlyChange":  92101 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5645,
"SalesValue": 368566,
"Distribution":  26.43,
"CostofSales": 936.38,
"Price":  65.29,
"GrossProfit": 3.6763e+05,
"IndirectCosts": 3.4323e+05,
"OperatingProfit":  24395,
"UnitSalesMonthlyChange": 5645,
"SalesValueMonthlyChange": 368566,
"DistributionMonthlyChange":  26.43,
"CostofSalesMonthlyChange": 936.38,
"PriceMonthlyChange":  65.29,
"GrossProfitMonthlyChange": 3.6763e+05,
"IndirectCostsMonthlyChange": 3.4323e+05,
"OperatingProfitMonthlyChange":  24395 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1748,
"SalesValue": 120541,
"Distribution":  27.13,
"CostofSales": 306.25,
"Price":  68.96,
"GrossProfit": 1.2023e+05,
"IndirectCosts": 1.1226e+05,
"OperatingProfit": 7978.7,
"UnitSalesMonthlyChange": 1748,
"SalesValueMonthlyChange": 120541,
"DistributionMonthlyChange":  27.13,
"CostofSalesMonthlyChange": 306.25,
"PriceMonthlyChange":  68.96,
"GrossProfitMonthlyChange": 1.2023e+05,
"IndirectCostsMonthlyChange": 1.1226e+05,
"OperatingProfitMonthlyChange": 7978.7 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 847,
"SalesValue": 75568,
"Distribution":  15.15,
"CostofSales": 191.99,
"Price":  89.22,
"GrossProfit":  75376,
"IndirectCosts":  70374,
"OperatingProfit":   5002,
"UnitSalesMonthlyChange": 847,
"SalesValueMonthlyChange": 75568,
"DistributionMonthlyChange":  15.15,
"CostofSalesMonthlyChange": 191.99,
"PriceMonthlyChange":  89.22,
"GrossProfitMonthlyChange":  75376,
"IndirectCostsMonthlyChange":  70374,
"OperatingProfitMonthlyChange":   5002 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 319,
"SalesValue": 25450,
"Distribution":   6.42,
"CostofSales":  64.66,
"Price":  79.78,
"GrossProfit":  25385,
"IndirectCosts":  23701,
"OperatingProfit": 1684.8,
"UnitSalesMonthlyChange": 319,
"SalesValueMonthlyChange": 25450,
"DistributionMonthlyChange":   6.42,
"CostofSalesMonthlyChange":  64.66,
"PriceMonthlyChange":  79.78,
"GrossProfitMonthlyChange":  25385,
"IndirectCostsMonthlyChange":  23701,
"OperatingProfitMonthlyChange": 1684.8 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 945,
"SalesValue": 119762,
"Distribution":  20.81,
"CostofSales": 304.27,
"Price": 126.73,
"GrossProfit": 1.1946e+05,
"IndirectCosts": 1.1153e+05,
"OperatingProfit": 7926.9,
"UnitSalesMonthlyChange": 945,
"SalesValueMonthlyChange": 119762,
"DistributionMonthlyChange":  20.81,
"CostofSalesMonthlyChange": 304.27,
"PriceMonthlyChange": 126.73,
"GrossProfitMonthlyChange": 1.1946e+05,
"IndirectCostsMonthlyChange": 1.1153e+05,
"OperatingProfitMonthlyChange": 7926.9 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 485,
"SalesValue": 59689,
"Distribution":  12.16,
"CostofSales": 151.64,
"Price": 123.07,
"GrossProfit":  59537,
"IndirectCosts":  55586,
"OperatingProfit": 3951.1,
"UnitSalesMonthlyChange": 485,
"SalesValueMonthlyChange": 59689,
"DistributionMonthlyChange":  12.16,
"CostofSalesMonthlyChange": 151.64,
"PriceMonthlyChange": 123.07,
"GrossProfitMonthlyChange":  59537,
"IndirectCostsMonthlyChange":  55586,
"OperatingProfitMonthlyChange": 3951.1 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 930,
"SalesValue": 120709,
"Distribution":  18.22,
"CostofSales": 306.67,
"Price": 129.79,
"GrossProfit": 1.204e+05,
"IndirectCosts": 1.1241e+05,
"OperatingProfit": 7989.2,
"UnitSalesMonthlyChange": 930,
"SalesValueMonthlyChange": 120709,
"DistributionMonthlyChange":  18.22,
"CostofSalesMonthlyChange": 306.67,
"PriceMonthlyChange": 129.79,
"GrossProfitMonthlyChange": 1.204e+05,
"IndirectCostsMonthlyChange": 1.1241e+05,
"OperatingProfitMonthlyChange": 7989.2 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 6137,
"SalesValue": 628434,
"Distribution":  34.02,
"CostofSales": 1596.6,
"Price":  102.4,
"GrossProfit": 6.2684e+05,
"IndirectCosts": 5.8524e+05,
"OperatingProfit":  41595,
"UnitSalesMonthlyChange": 6137,
"SalesValueMonthlyChange": 628434,
"DistributionMonthlyChange":  34.02,
"CostofSalesMonthlyChange": 1596.6,
"PriceMonthlyChange":  102.4,
"GrossProfitMonthlyChange": 6.2684e+05,
"IndirectCostsMonthlyChange": 5.8524e+05,
"OperatingProfitMonthlyChange":  41595 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1915,
"SalesValue": 185317,
"Distribution":  17.06,
"CostofSales": 470.81,
"Price":  96.77,
"GrossProfit": 1.8485e+05,
"IndirectCosts": 1.7258e+05,
"OperatingProfit":  12266,
"UnitSalesMonthlyChange": 1915,
"SalesValueMonthlyChange": 185317,
"DistributionMonthlyChange":  17.06,
"CostofSalesMonthlyChange": 470.81,
"PriceMonthlyChange":  96.77,
"GrossProfitMonthlyChange": 1.8485e+05,
"IndirectCostsMonthlyChange": 1.7258e+05,
"OperatingProfitMonthlyChange":  12266 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 107,
"SalesValue": 13445,
"Distribution":   2.39,
"CostofSales":  34.16,
"Price": 125.65,
"GrossProfit":  13411,
"IndirectCosts":  12521,
"OperatingProfit": 890.08,
"UnitSalesMonthlyChange": 107,
"SalesValueMonthlyChange": 13445,
"DistributionMonthlyChange":   2.39,
"CostofSalesMonthlyChange":  34.16,
"PriceMonthlyChange": 125.65,
"GrossProfitMonthlyChange":  13411,
"IndirectCostsMonthlyChange":  12521,
"OperatingProfitMonthlyChange": 890.08 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 233,
"SalesValue": 15511,
"Distribution":   4.15,
"CostofSales":  39.41,
"Price":  66.57,
"GrossProfit":  15472,
"IndirectCosts":  14445,
"OperatingProfit":   1027,
"UnitSalesMonthlyChange": 233,
"SalesValueMonthlyChange": 15511,
"DistributionMonthlyChange":   4.15,
"CostofSalesMonthlyChange":  39.41,
"PriceMonthlyChange":  66.57,
"GrossProfitMonthlyChange":  15472,
"IndirectCostsMonthlyChange":  14445,
"OperatingProfitMonthlyChange":   1027 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 776,
"SalesValue": 69099,
"Distribution":  19.87,
"CostofSales": 175.55,
"Price":  89.05,
"GrossProfit":  68923,
"IndirectCosts":  64350,
"OperatingProfit": 4573.5,
"UnitSalesMonthlyChange": 776,
"SalesValueMonthlyChange": 69099,
"DistributionMonthlyChange":  19.87,
"CostofSalesMonthlyChange": 175.55,
"PriceMonthlyChange":  89.05,
"GrossProfitMonthlyChange":  68923,
"IndirectCostsMonthlyChange":  64350,
"OperatingProfitMonthlyChange": 4573.5 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2216,
"SalesValue": 166212,
"Distribution":  26.44,
"CostofSales": 422.28,
"Price":  75.01,
"GrossProfit": 1.6579e+05,
"IndirectCosts": 1.5479e+05,
"OperatingProfit":  11001,
"UnitSalesMonthlyChange": 2216,
"SalesValueMonthlyChange": 166212,
"DistributionMonthlyChange":  26.44,
"CostofSalesMonthlyChange": 422.28,
"PriceMonthlyChange":  75.01,
"GrossProfitMonthlyChange": 1.6579e+05,
"IndirectCostsMonthlyChange": 1.5479e+05,
"OperatingProfitMonthlyChange":  11001 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 927,
"SalesValue": 68194,
"Distribution":  12.49,
"CostofSales": 173.26,
"Price":  73.56,
"GrossProfit":  68021,
"IndirectCosts":  63507,
"OperatingProfit": 4513.4,
"UnitSalesMonthlyChange": 927,
"SalesValueMonthlyChange": 68194,
"DistributionMonthlyChange":  12.49,
"CostofSalesMonthlyChange": 173.26,
"PriceMonthlyChange":  73.56,
"GrossProfitMonthlyChange":  68021,
"IndirectCostsMonthlyChange":  63507,
"OperatingProfitMonthlyChange": 4513.4 
},
{
 "Date": "01/01/2011",
"Month": "Jan-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 188,
"SalesValue": 15899,
"Distribution":   5.74,
"CostofSales":  40.39,
"Price":  84.57,
"GrossProfit":  15859,
"IndirectCosts":  14807,
"OperatingProfit":   1052,
"UnitSalesMonthlyChange": 188,
"SalesValueMonthlyChange": 15899,
"DistributionMonthlyChange":   5.74,
"CostofSalesMonthlyChange":  40.39,
"PriceMonthlyChange":  84.57,
"GrossProfitMonthlyChange":  15859,
"IndirectCostsMonthlyChange":  14807,
"OperatingProfitMonthlyChange":   1052 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1997,
"SalesValue": 110395,
"Distribution":  96.71,
"CostofSales": 280.47,
"Price":  55.28,
"GrossProfit": 1.1011e+05,
"IndirectCosts": 1.0281e+05,
"OperatingProfit": 7306.6,
"UnitSalesMonthlyChange": 232,
"SalesValueMonthlyChange": 14951,
"DistributionMonthlyChange":  -0.54,
"CostofSalesMonthlyChange":  37.99,
"PriceMonthlyChange":    1.2,
"GrossProfitMonthlyChange":  14913,
"IndirectCostsMonthlyChange":  13924,
"OperatingProfitMonthlyChange": 989.19 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 698,
"SalesValue": 33109,
"Distribution":  15.11,
"CostofSales":  84.11,
"Price":  47.43,
"GrossProfit":  33025,
"IndirectCosts":  30833,
"OperatingProfit": 2191.8,
"UnitSalesMonthlyChange": 25,
"SalesValueMonthlyChange": 1179,
"DistributionMonthlyChange":    1.7,
"CostofSalesMonthlyChange":   2.99,
"PriceMonthlyChange":  -0.01,
"GrossProfitMonthlyChange":   1176,
"IndirectCostsMonthlyChange":   1098,
"OperatingProfitMonthlyChange":  78.04 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1194,
"SalesValue": 99437,
"Distribution":  99.63,
"CostofSales": 252.63,
"Price":  83.28,
"GrossProfit":  99184,
"IndirectCosts":  92603,
"OperatingProfit": 6581.7,
"UnitSalesMonthlyChange": 94,
"SalesValueMonthlyChange": 7917,
"DistributionMonthlyChange":   0.47,
"CostofSalesMonthlyChange":  20.11,
"PriceMonthlyChange":   0.08,
"GrossProfitMonthlyChange": 7896.9,
"IndirectCostsMonthlyChange": 7372.3,
"OperatingProfitMonthlyChange": 524.57 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 513,
"SalesValue": 44993,
"Distribution":   92.4,
"CostofSales": 114.31,
"Price":  87.71,
"GrossProfit":  44879,
"IndirectCosts":  41901,
"OperatingProfit": 2977.6,
"UnitSalesMonthlyChange": -35,
"SalesValueMonthlyChange": -3911,
"DistributionMonthlyChange":   2.72,
"CostofSalesMonthlyChange":  -9.93,
"PriceMonthlyChange":  -1.53,
"GrossProfitMonthlyChange": -3901.1,
"IndirectCostsMonthlyChange": -3641.5,
"OperatingProfitMonthlyChange": -259.61 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2622,
"SalesValue": 232062,
"Distribution":  99.33,
"CostofSales": 589.58,
"Price":  88.51,
"GrossProfit": 2.3147e+05,
"IndirectCosts": 2.1611e+05,
"OperatingProfit":  15360,
"UnitSalesMonthlyChange": -685,
"SalesValueMonthlyChange": -37405,
"DistributionMonthlyChange":   1.14,
"CostofSalesMonthlyChange": -95.03,
"PriceMonthlyChange":   7.03,
"GrossProfitMonthlyChange": -37310,
"IndirectCostsMonthlyChange": -34834,
"OperatingProfitMonthlyChange": -2476.1 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6954,
"SalesValue": 506628,
"Distribution":  99.95,
"CostofSales": 1287.1,
"Price":  72.85,
"GrossProfit": 5.0534e+05,
"IndirectCosts": 4.7181e+05,
"OperatingProfit":  33532,
"UnitSalesMonthlyChange": -2642,
"SalesValueMonthlyChange": -155666,
"DistributionMonthlyChange":   0.43,
"CostofSalesMonthlyChange": -395.49,
"PriceMonthlyChange":   3.83,
"GrossProfitMonthlyChange": -1.5527e+05,
"IndirectCostsMonthlyChange": -1.4497e+05,
"OperatingProfitMonthlyChange": -10303 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5454,
"SalesValue": 370063,
"Distribution":  97.59,
"CostofSales": 940.18,
"Price":  67.85,
"GrossProfit": 3.6912e+05,
"IndirectCosts": 3.4463e+05,
"OperatingProfit":  24494,
"UnitSalesMonthlyChange": -1175,
"SalesValueMonthlyChange": -39549,
"DistributionMonthlyChange":   1.31,
"CostofSalesMonthlyChange": -100.48,
"PriceMonthlyChange":   6.06,
"GrossProfitMonthlyChange": -39449,
"IndirectCostsMonthlyChange": -36831,
"OperatingProfitMonthlyChange": -2617.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 736,
"SalesValue": 120790,
"Distribution":  93.77,
"CostofSales": 306.88,
"Price": 164.12,
"GrossProfit": 1.2048e+05,
"IndirectCosts": 1.1249e+05,
"OperatingProfit": 7995.2,
"UnitSalesMonthlyChange": 41,
"SalesValueMonthlyChange": 15042,
"DistributionMonthlyChange":  22.59,
"CostofSalesMonthlyChange":  38.22,
"PriceMonthlyChange":  11.96,
"GrossProfitMonthlyChange":  15004,
"IndirectCostsMonthlyChange":  14008,
"OperatingProfitMonthlyChange": 996.15 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 763,
"SalesValue": 111529,
"Distribution":  95.87,
"CostofSales": 283.35,
"Price": 146.17,
"GrossProfit": 1.1125e+05,
"IndirectCosts": 1.0386e+05,
"OperatingProfit": 7381.6,
"UnitSalesMonthlyChange": 56,
"SalesValueMonthlyChange": 9579,
"DistributionMonthlyChange":   3.68,
"CostofSalesMonthlyChange":  24.34,
"PriceMonthlyChange":   1.97,
"GrossProfitMonthlyChange": 9554.7,
"IndirectCostsMonthlyChange": 8920.6,
"OperatingProfitMonthlyChange": 634.01 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1164,
"SalesValue": 78391,
"Distribution":  81.15,
"CostofSales": 199.16,
"Price":  67.35,
"GrossProfit":  78192,
"IndirectCosts":  73004,
"OperatingProfit": 5188.3,
"UnitSalesMonthlyChange": 54,
"SalesValueMonthlyChange": 7436,
"DistributionMonthlyChange":  -2.23,
"CostofSalesMonthlyChange":  18.89,
"PriceMonthlyChange":   3.43,
"GrossProfitMonthlyChange": 7417.1,
"IndirectCostsMonthlyChange": 6925.3,
"OperatingProfitMonthlyChange": 491.79 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1213,
"SalesValue": 63185,
"Distribution":  81.12,
"CostofSales": 160.53,
"Price":  52.09,
"GrossProfit":  63024,
"IndirectCosts":  58842,
"OperatingProfit": 4182.2,
"UnitSalesMonthlyChange": 6,
"SalesValueMonthlyChange": -29,
"DistributionMonthlyChange":  -0.95,
"CostofSalesMonthlyChange":  -0.07,
"PriceMonthlyChange":  -0.28,
"GrossProfitMonthlyChange": -28.93,
"IndirectCostsMonthlyChange": -27.38,
"OperatingProfitMonthlyChange":  -1.55 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1253,
"SalesValue": 109962,
"Distribution":  93.01,
"CostofSales": 279.37,
"Price":  87.76,
"GrossProfit": 1.0968e+05,
"IndirectCosts": 1.024e+05,
"OperatingProfit": 7278.1,
"UnitSalesMonthlyChange": 643,
"SalesValueMonthlyChange": 54232,
"DistributionMonthlyChange":   -0.9,
"CostofSalesMonthlyChange": 137.78,
"PriceMonthlyChange":   -3.6,
"GrossProfitMonthlyChange":  54094,
"IndirectCostsMonthlyChange":  50505,
"OperatingProfitMonthlyChange": 3589.3 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 840,
"SalesValue": 71146,
"Distribution":   92.9,
"CostofSales": 180.75,
"Price":   84.7,
"GrossProfit":  70965,
"IndirectCosts":  66256,
"OperatingProfit": 4709.4,
"UnitSalesMonthlyChange": -256,
"SalesValueMonthlyChange": -18933,
"DistributionMonthlyChange":  -2.79,
"CostofSalesMonthlyChange":  -48.1,
"PriceMonthlyChange":   2.51,
"GrossProfitMonthlyChange": -18885,
"IndirectCostsMonthlyChange": -17632,
"OperatingProfitMonthlyChange": -1253.1 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 758,
"SalesValue": 46438,
"Distribution":  70.69,
"CostofSales": 117.98,
"Price":  61.26,
"GrossProfit":  46320,
"IndirectCosts":  43246,
"OperatingProfit":   3074,
"UnitSalesMonthlyChange": 289,
"SalesValueMonthlyChange": 15498,
"DistributionMonthlyChange":  -3.13,
"CostofSalesMonthlyChange":  39.37,
"PriceMonthlyChange":  -4.71,
"GrossProfitMonthlyChange":  15459,
"IndirectCostsMonthlyChange":  14432,
"OperatingProfitMonthlyChange": 1026.3 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4202,
"SalesValue": 226134,
"Distribution":  99.53,
"CostofSales": 574.52,
"Price":  53.82,
"GrossProfit": 2.2556e+05,
"IndirectCosts": 2.1059e+05,
"OperatingProfit":  14967,
"UnitSalesMonthlyChange": 1254,
"SalesValueMonthlyChange": 57661,
"DistributionMonthlyChange":   0.05,
"CostofSalesMonthlyChange":  146.5,
"PriceMonthlyChange":  -3.33,
"GrossProfitMonthlyChange":  57515,
"IndirectCostsMonthlyChange":  53698,
"OperatingProfitMonthlyChange": 3816.8 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 206,
"SalesValue": 30985,
"Distribution":  49.79,
"CostofSales":  78.72,
"Price": 150.41,
"GrossProfit":  30906,
"IndirectCosts":  28855,
"OperatingProfit": 2051.2,
"UnitSalesMonthlyChange": 101,
"SalesValueMonthlyChange": 14111,
"DistributionMonthlyChange":  24.34,
"CostofSalesMonthlyChange":  35.85,
"PriceMonthlyChange": -10.29,
"GrossProfitMonthlyChange":  14075,
"IndirectCostsMonthlyChange":  13140,
"OperatingProfitMonthlyChange": 934.71 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 176,
"SalesValue": 17145,
"Distribution":  20.39,
"CostofSales":  43.56,
"Price":  97.41,
"GrossProfit":  17101,
"IndirectCosts":  15967,
"OperatingProfit": 1134.8,
"UnitSalesMonthlyChange": 43,
"SalesValueMonthlyChange": 4154,
"DistributionMonthlyChange":   3.94,
"CostofSalesMonthlyChange":  10.55,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": 4143.4,
"IndirectCostsMonthlyChange": 3868.3,
"OperatingProfitMonthlyChange": 275.14 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 832,
"SalesValue": 73745,
"Distribution":  98.46,
"CostofSales": 187.36,
"Price":  88.64,
"GrossProfit":  73558,
"IndirectCosts":  68676,
"OperatingProfit": 4881.2,
"UnitSalesMonthlyChange": -58,
"SalesValueMonthlyChange": -4152,
"DistributionMonthlyChange":  -0.88,
"CostofSalesMonthlyChange": -10.54,
"PriceMonthlyChange":   1.12,
"GrossProfitMonthlyChange": -4141.5,
"IndirectCostsMonthlyChange": -3866.6,
"OperatingProfitMonthlyChange": -274.82 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 1184,
"SalesValue": 93041,
"Distribution":  94.29,
"CostofSales": 236.38,
"Price":  78.58,
"GrossProfit":  92805,
"IndirectCosts":  86647,
"OperatingProfit": 6157.8,
"UnitSalesMonthlyChange": -509,
"SalesValueMonthlyChange": -37508,
"DistributionMonthlyChange":  -0.26,
"CostofSalesMonthlyChange": -95.29,
"PriceMonthlyChange":   1.47,
"GrossProfitMonthlyChange": -37413,
"IndirectCostsMonthlyChange": -34929,
"OperatingProfitMonthlyChange": -2483.3 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 4069,
"SalesValue": 338565,
"Distribution":  98.44,
"CostofSales": 860.16,
"Price":  83.21,
"GrossProfit": 3.377e+05,
"IndirectCosts": 3.153e+05,
"OperatingProfit":  22409,
"UnitSalesMonthlyChange": -2554,
"SalesValueMonthlyChange": -167641,
"DistributionMonthlyChange":  -0.98,
"CostofSalesMonthlyChange": -425.91,
"PriceMonthlyChange":   6.78,
"GrossProfitMonthlyChange": -1.6722e+05,
"IndirectCostsMonthlyChange": -1.5612e+05,
"OperatingProfitMonthlyChange": -11096 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7652,
"SalesValue": 545132,
"Distribution":  99.58,
"CostofSales":   1385,
"Price":  71.24,
"GrossProfit": 5.4375e+05,
"IndirectCosts": 5.0767e+05,
"OperatingProfit":  36081,
"UnitSalesMonthlyChange": 3138,
"SalesValueMonthlyChange": 216421,
"DistributionMonthlyChange":  -0.42,
"CostofSalesMonthlyChange": 549.85,
"PriceMonthlyChange":  -1.58,
"GrossProfitMonthlyChange": 2.1587e+05,
"IndirectCostsMonthlyChange": 2.0155e+05,
"OperatingProfitMonthlyChange":  14324 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 17552,
"SalesValue": 1059934,
"Distribution":  98.94,
"CostofSales": 2692.9,
"Price":  60.39,
"GrossProfit": 1.0572e+06,
"IndirectCosts": 9.8709e+05,
"OperatingProfit":  70155,
"UnitSalesMonthlyChange": 958,
"SalesValueMonthlyChange": 60599,
"DistributionMonthlyChange":   0.55,
"CostofSalesMonthlyChange": 153.96,
"PriceMonthlyChange":   0.17,
"GrossProfitMonthlyChange":  60445,
"IndirectCostsMonthlyChange":  56433,
"OperatingProfitMonthlyChange": 4011.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3179,
"SalesValue": 197648,
"Distribution":  99.02,
"CostofSales": 502.15,
"Price":  62.17,
"GrossProfit": 1.9715e+05,
"IndirectCosts": 1.8406e+05,
"OperatingProfit":  13082,
"UnitSalesMonthlyChange": 579,
"SalesValueMonthlyChange": 35103,
"DistributionMonthlyChange":   0.69,
"CostofSalesMonthlyChange":  89.19,
"PriceMonthlyChange":  -0.35,
"GrossProfitMonthlyChange":  35014,
"IndirectCostsMonthlyChange":  32690,
"OperatingProfitMonthlyChange": 2323.9 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 413,
"SalesValue": 39449,
"Distribution":  67.07,
"CostofSales": 100.22,
"Price":  95.52,
"GrossProfit":  39349,
"IndirectCosts":  36738,
"OperatingProfit": 2610.7,
"UnitSalesMonthlyChange": 17,
"SalesValueMonthlyChange": 3894,
"DistributionMonthlyChange":  -3.71,
"CostofSalesMonthlyChange":   9.89,
"PriceMonthlyChange":   5.73,
"GrossProfitMonthlyChange": 3884.1,
"IndirectCostsMonthlyChange": 3626.9,
"OperatingProfitMonthlyChange": 257.19 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1602,
"SalesValue": 119902,
"Distribution":   93.4,
"CostofSales": 304.63,
"Price":  74.85,
"GrossProfit": 1.196e+05,
"IndirectCosts": 1.1166e+05,
"OperatingProfit": 7935.8,
"UnitSalesMonthlyChange": 27,
"SalesValueMonthlyChange": 5228,
"DistributionMonthlyChange":   1.21,
"CostofSalesMonthlyChange":  13.29,
"PriceMonthlyChange":   2.04,
"GrossProfitMonthlyChange": 5214.7,
"IndirectCostsMonthlyChange": 4869.1,
"OperatingProfitMonthlyChange": 345.65 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1004,
"SalesValue": 112577,
"Distribution":  99.61,
"CostofSales": 286.01,
"Price": 112.13,
"GrossProfit": 1.1229e+05,
"IndirectCosts": 1.0484e+05,
"OperatingProfit": 7450.8,
"UnitSalesMonthlyChange": 269,
"SalesValueMonthlyChange": 28553,
"DistributionMonthlyChange":   7.33,
"CostofSalesMonthlyChange":  72.54,
"PriceMonthlyChange":  -2.19,
"GrossProfitMonthlyChange":  28480,
"IndirectCostsMonthlyChange":  26591,
"OperatingProfitMonthlyChange": 1889.5 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 617,
"SalesValue": 72914,
"Distribution":  67.73,
"CostofSales": 185.24,
"Price": 118.18,
"GrossProfit":  72729,
"IndirectCosts":  67903,
"OperatingProfit": 4826.2,
"UnitSalesMonthlyChange": -71,
"SalesValueMonthlyChange": -6973,
"DistributionMonthlyChange":   3.64,
"CostofSalesMonthlyChange": -17.72,
"PriceMonthlyChange":   2.07,
"GrossProfitMonthlyChange": -6955.3,
"IndirectCostsMonthlyChange": -6493.9,
"OperatingProfitMonthlyChange": -461.34 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1919,
"SalesValue": 224247,
"Distribution":  95.87,
"CostofSales": 569.72,
"Price": 116.86,
"GrossProfit": 2.2368e+05,
"IndirectCosts": 2.0883e+05,
"OperatingProfit":  14842,
"UnitSalesMonthlyChange": 192,
"SalesValueMonthlyChange": 26324,
"DistributionMonthlyChange":   0.25,
"CostofSalesMonthlyChange":  66.88,
"PriceMonthlyChange":   2.25,
"GrossProfitMonthlyChange":  26257,
"IndirectCostsMonthlyChange":  24515,
"OperatingProfitMonthlyChange": 1742.5 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4353,
"SalesValue": 438765,
"Distribution":  99.02,
"CostofSales": 1114.7,
"Price":  100.8,
"GrossProfit": 4.3765e+05,
"IndirectCosts": 4.0861e+05,
"OperatingProfit":  29041,
"UnitSalesMonthlyChange": -3030,
"SalesValueMonthlyChange": -275084,
"DistributionMonthlyChange":  -0.18,
"CostofSalesMonthlyChange": -698.88,
"PriceMonthlyChange":   4.11,
"GrossProfitMonthlyChange": -2.7439e+05,
"IndirectCostsMonthlyChange": -2.5618e+05,
"OperatingProfitMonthlyChange": -18207 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3677,
"SalesValue": 348833,
"Distribution":  95.31,
"CostofSales": 886.25,
"Price":  94.87,
"GrossProfit": 3.4795e+05,
"IndirectCosts": 3.2486e+05,
"OperatingProfit":  23089,
"UnitSalesMonthlyChange": -417,
"SalesValueMonthlyChange": -23967,
"DistributionMonthlyChange":   -1.5,
"CostofSalesMonthlyChange": -60.89,
"PriceMonthlyChange":   3.81,
"GrossProfitMonthlyChange": -23906,
"IndirectCostsMonthlyChange": -22320,
"OperatingProfitMonthlyChange": -1586.3 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 679,
"SalesValue": 70635,
"Distribution":  46.41,
"CostofSales": 179.45,
"Price": 104.03,
"GrossProfit":  70456,
"IndirectCosts":  65780,
"OperatingProfit": 4675.2,
"UnitSalesMonthlyChange": -214,
"SalesValueMonthlyChange": -19639,
"DistributionMonthlyChange":  -7.98,
"CostofSalesMonthlyChange":  -49.9,
"PriceMonthlyChange":   2.94,
"GrossProfitMonthlyChange": -19589,
"IndirectCostsMonthlyChange": -18289,
"OperatingProfitMonthlyChange": -1300.2 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 928,
"SalesValue": 54749,
"Distribution":  67.19,
"CostofSales":  139.1,
"Price":     59,
"GrossProfit":  54610,
"IndirectCosts":  50987,
"OperatingProfit": 3623.3,
"UnitSalesMonthlyChange": -51,
"SalesValueMonthlyChange": -1632,
"DistributionMonthlyChange":  -4.84,
"CostofSalesMonthlyChange":  -4.14,
"PriceMonthlyChange":   1.41,
"GrossProfitMonthlyChange": -1627.9,
"IndirectCostsMonthlyChange": -1519.3,
"OperatingProfitMonthlyChange": -108.59 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 886,
"SalesValue": 71740,
"Distribution":  97.31,
"CostofSales": 182.26,
"Price":  80.97,
"GrossProfit":  71558,
"IndirectCosts":  66809,
"OperatingProfit": 4748.7,
"UnitSalesMonthlyChange": 14,
"SalesValueMonthlyChange": 3257,
"DistributionMonthlyChange":   0.81,
"CostofSalesMonthlyChange":   8.27,
"PriceMonthlyChange":   2.43,
"GrossProfitMonthlyChange": 3248.7,
"IndirectCostsMonthlyChange": 3032.4,
"OperatingProfitMonthlyChange": 216.33 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2183,
"SalesValue": 155881,
"Distribution":  98.73,
"CostofSales": 396.03,
"Price":  71.41,
"GrossProfit": 1.5548e+05,
"IndirectCosts": 1.4517e+05,
"OperatingProfit":  10318,
"UnitSalesMonthlyChange": 292,
"SalesValueMonthlyChange": 21135,
"DistributionMonthlyChange":   1.93,
"CostofSalesMonthlyChange":  53.69,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange":  21081,
"IndirectCostsMonthlyChange":  19682,
"OperatingProfitMonthlyChange": 1399.4 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3071,
"SalesValue": 203151,
"Distribution":  96.97,
"CostofSales": 516.13,
"Price":  66.15,
"GrossProfit": 2.0263e+05,
"IndirectCosts": 1.8919e+05,
"OperatingProfit":  13446,
"UnitSalesMonthlyChange": 4,
"SalesValueMonthlyChange": -347,
"DistributionMonthlyChange":   0.34,
"CostofSalesMonthlyChange":  -0.88,
"PriceMonthlyChange":   -0.2,
"GrossProfitMonthlyChange": -346.12,
"IndirectCostsMonthlyChange": -323.52,
"OperatingProfitMonthlyChange":  -22.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 818,
"SalesValue": 63784,
"Distribution":   61.2,
"CostofSales": 162.05,
"Price":  77.98,
"GrossProfit":  63622,
"IndirectCosts":  59400,
"OperatingProfit": 4222.1,
"UnitSalesMonthlyChange": 14,
"SalesValueMonthlyChange": 1593,
"DistributionMonthlyChange": -18.28,
"CostofSalesMonthlyChange":   4.05,
"PriceMonthlyChange":   0.63,
"GrossProfitMonthlyChange":   1589,
"IndirectCostsMonthlyChange": 1483.5,
"OperatingProfitMonthlyChange": 105.43 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 726,
"SalesValue": 45149,
"Distribution":  22.07,
"CostofSales": 114.71,
"Price":  62.19,
"GrossProfit":  45034,
"IndirectCosts":  42046,
"OperatingProfit": 2988.5,
"UnitSalesMonthlyChange": -112,
"SalesValueMonthlyChange": -5341,
"DistributionMonthlyChange":   2.99,
"CostofSalesMonthlyChange": -13.56,
"PriceMonthlyChange":   1.94,
"GrossProfitMonthlyChange": -5327.4,
"IndirectCostsMonthlyChange": -4974.1,
"OperatingProfitMonthlyChange": -353.33 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 791,
"SalesValue": 37562,
"Distribution":   5.06,
"CostofSales":  95.43,
"Price":  47.49,
"GrossProfit":  37467,
"IndirectCosts":  34980,
"OperatingProfit": 2486.3,
"UnitSalesMonthlyChange": 39,
"SalesValueMonthlyChange": 1846,
"DistributionMonthlyChange":   0.91,
"CostofSalesMonthlyChange":   4.69,
"PriceMonthlyChange":      0,
"GrossProfitMonthlyChange": 1841.3,
"IndirectCostsMonthlyChange": 1718.8,
"OperatingProfitMonthlyChange": 122.55 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 15457,
"SalesValue": 1122737,
"Distribution":  49.26,
"CostofSales": 2852.4,
"Price":  72.64,
"GrossProfit": 1.1199e+06,
"IndirectCosts": 1.0456e+06,
"OperatingProfit":  74311,
"UnitSalesMonthlyChange": -3136,
"SalesValueMonthlyChange": -216549,
"DistributionMonthlyChange":  -1.22,
"CostofSalesMonthlyChange": -550.16,
"PriceMonthlyChange":   0.61,
"GrossProfitMonthlyChange": -2.16e+05,
"IndirectCostsMonthlyChange": -2.0167e+05,
"OperatingProfitMonthlyChange": -14333 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 527,
"SalesValue": 51760,
"Distribution":   14.9,
"CostofSales":  131.5,
"Price":  98.22,
"GrossProfit":  51629,
"IndirectCosts":  48202,
"OperatingProfit": 3426.2,
"UnitSalesMonthlyChange": 144,
"SalesValueMonthlyChange": 14133,
"DistributionMonthlyChange":   4.94,
"CostofSalesMonthlyChange":   35.9,
"PriceMonthlyChange":  -0.02,
"GrossProfitMonthlyChange":  14097,
"IndirectCostsMonthlyChange":  13161,
"OperatingProfitMonthlyChange":    936 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2852,
"SalesValue": 256844,
"Distribution":  37.57,
"CostofSales": 652.54,
"Price":  90.06,
"GrossProfit": 2.5619e+05,
"IndirectCosts": 2.3919e+05,
"OperatingProfit":  17000,
"UnitSalesMonthlyChange": -979,
"SalesValueMonthlyChange": -74941,
"DistributionMonthlyChange":   4.05,
"CostofSalesMonthlyChange": -190.39,
"PriceMonthlyChange":   3.45,
"GrossProfitMonthlyChange": -74751,
"IndirectCostsMonthlyChange": -69790,
"OperatingProfitMonthlyChange": -4960.5 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8693,
"SalesValue": 667219,
"Distribution":  44.16,
"CostofSales": 1695.1,
"Price":  76.75,
"GrossProfit": 6.6552e+05,
"IndirectCosts": 6.2136e+05,
"OperatingProfit":  44162,
"UnitSalesMonthlyChange": -1512,
"SalesValueMonthlyChange": -65604,
"DistributionMonthlyChange":   7.52,
"CostofSalesMonthlyChange": -166.67,
"PriceMonthlyChange":   4.94,
"GrossProfitMonthlyChange": -65437,
"IndirectCostsMonthlyChange": -61096,
"OperatingProfitMonthlyChange": -4341.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4454,
"SalesValue": 324632,
"Distribution":  36.72,
"CostofSales": 824.76,
"Price":  72.89,
"GrossProfit": 3.2381e+05,
"IndirectCosts": 3.0232e+05,
"OperatingProfit":  21487,
"UnitSalesMonthlyChange": -339,
"SalesValueMonthlyChange": 7887,
"DistributionMonthlyChange":   8.75,
"CostofSalesMonthlyChange":  20.03,
"PriceMonthlyChange":   6.81,
"GrossProfitMonthlyChange":   7867,
"IndirectCostsMonthlyChange": 7344.4,
"OperatingProfitMonthlyChange": 522.58 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 478,
"SalesValue": 83969,
"Distribution":  17.33,
"CostofSales": 213.33,
"Price": 175.67,
"GrossProfit":  83756,
"IndirectCosts":  78198,
"OperatingProfit": 5557.9,
"UnitSalesMonthlyChange": 132,
"SalesValueMonthlyChange": 24159,
"DistributionMonthlyChange":   6.34,
"CostofSalesMonthlyChange":  61.37,
"PriceMonthlyChange":   2.81,
"GrossProfitMonthlyChange":  24098,
"IndirectCostsMonthlyChange":  22498,
"OperatingProfitMonthlyChange": 1599.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 475,
"SalesValue": 74834,
"Distribution":  16.68,
"CostofSales": 190.12,
"Price": 157.55,
"GrossProfit":  74644,
"IndirectCosts":  69691,
"OperatingProfit": 4953.3,
"UnitSalesMonthlyChange": -157,
"SalesValueMonthlyChange": -25000,
"DistributionMonthlyChange":   1.08,
"CostofSalesMonthlyChange": -63.52,
"PriceMonthlyChange":  -0.42,
"GrossProfitMonthlyChange": -24936,
"IndirectCostsMonthlyChange": -23282,
"OperatingProfitMonthlyChange": -1654.5 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 347,
"SalesValue": 25478,
"Distribution":  13.98,
"CostofSales":  64.73,
"Price":  73.42,
"GrossProfit":  25413,
"IndirectCosts":  23727,
"OperatingProfit": 1686.5,
"UnitSalesMonthlyChange": -114,
"SalesValueMonthlyChange": -6561,
"DistributionMonthlyChange":   2.11,
"CostofSalesMonthlyChange": -16.67,
"PriceMonthlyChange":   3.92,
"GrossProfitMonthlyChange": -6544.3,
"IndirectCostsMonthlyChange": -6110.1,
"OperatingProfitMonthlyChange": -434.26 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 715,
"SalesValue": 40157,
"Distribution":  15.27,
"CostofSales": 102.02,
"Price":  56.16,
"GrossProfit":  40055,
"IndirectCosts":  37397,
"OperatingProfit": 2658.1,
"UnitSalesMonthlyChange": -52,
"SalesValueMonthlyChange": -3182,
"DistributionMonthlyChange":   3.35,
"CostofSalesMonthlyChange":  -8.09,
"PriceMonthlyChange":  -0.34,
"GrossProfitMonthlyChange": -3173.9,
"IndirectCostsMonthlyChange": -2963.1,
"OperatingProfitMonthlyChange": -210.8 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1342,
"SalesValue": 117680,
"Distribution":  18.82,
"CostofSales": 298.98,
"Price":  87.69,
"GrossProfit": 1.1738e+05,
"IndirectCosts": 1.0959e+05,
"OperatingProfit": 7789.1,
"UnitSalesMonthlyChange": 614,
"SalesValueMonthlyChange": 50721,
"DistributionMonthlyChange":   3.65,
"CostofSalesMonthlyChange": 128.86,
"PriceMonthlyChange":  -4.29,
"GrossProfitMonthlyChange":  50592,
"IndirectCostsMonthlyChange":  47234,
"OperatingProfitMonthlyChange": 3357.7 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 601,
"SalesValue": 53853,
"Distribution":  15.41,
"CostofSales": 136.82,
"Price":  89.61,
"GrossProfit":  53716,
"IndirectCosts":  50152,
"OperatingProfit": 3564.4,
"UnitSalesMonthlyChange": 38,
"SalesValueMonthlyChange": 3154,
"DistributionMonthlyChange":   1.69,
"CostofSalesMonthlyChange":   8.01,
"PriceMonthlyChange":  -0.44,
"GrossProfitMonthlyChange":   3146,
"IndirectCostsMonthlyChange": 2937.4,
"OperatingProfitMonthlyChange": 208.57 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 418,
"SalesValue": 29113,
"Distribution":  13.07,
"CostofSales":  73.97,
"Price":  69.65,
"GrossProfit":  29039,
"IndirectCosts":  27112,
"OperatingProfit": 1926.7,
"UnitSalesMonthlyChange": 35,
"SalesValueMonthlyChange": 2202,
"DistributionMonthlyChange":   2.36,
"CostofSalesMonthlyChange":    5.6,
"PriceMonthlyChange":  -0.61,
"GrossProfitMonthlyChange": 2196.4,
"IndirectCostsMonthlyChange": 2050.7,
"OperatingProfitMonthlyChange": 145.74 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2742,
"SalesValue": 166940,
"Distribution":  34.29,
"CostofSales": 424.13,
"Price":  60.88,
"GrossProfit": 1.6652e+05,
"IndirectCosts": 1.5547e+05,
"OperatingProfit":  11050,
"UnitSalesMonthlyChange": 858,
"SalesValueMonthlyChange": 48580,
"DistributionMonthlyChange":   6.94,
"CostofSalesMonthlyChange": 123.43,
"PriceMonthlyChange":  -1.94,
"GrossProfitMonthlyChange":  48457,
"IndirectCostsMonthlyChange":  45241,
"OperatingProfitMonthlyChange": 3215.2 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 413,
"SalesValue": 65739,
"Distribution":  17.54,
"CostofSales": 167.02,
"Price": 159.17,
"GrossProfit":  65572,
"IndirectCosts":  61221,
"OperatingProfit": 4351.1,
"UnitSalesMonthlyChange": 122,
"SalesValueMonthlyChange": 18495,
"DistributionMonthlyChange":   9.57,
"CostofSalesMonthlyChange":  46.99,
"PriceMonthlyChange":  -3.18,
"GrossProfitMonthlyChange":  18448,
"IndirectCostsMonthlyChange":  17224,
"OperatingProfitMonthlyChange": 1224.1 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 415,
"SalesValue": 41884,
"Distribution":  11.25,
"CostofSales": 106.41,
"Price": 100.93,
"GrossProfit":  41778,
"IndirectCosts":  39005,
"OperatingProfit": 2772.6,
"UnitSalesMonthlyChange": 71,
"SalesValueMonthlyChange": 7230,
"DistributionMonthlyChange":   2.21,
"CostofSalesMonthlyChange":  18.37,
"PriceMonthlyChange":   0.19,
"GrossProfitMonthlyChange": 7211.6,
"IndirectCostsMonthlyChange": 6733.1,
"OperatingProfitMonthlyChange": 478.53 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2135,
"SalesValue": 198419,
"Distribution":  32.63,
"CostofSales":  504.1,
"Price":  92.94,
"GrossProfit": 1.9791e+05,
"IndirectCosts": 1.8478e+05,
"OperatingProfit":  13133,
"UnitSalesMonthlyChange": 264,
"SalesValueMonthlyChange": 24729,
"DistributionMonthlyChange":   5.42,
"CostofSalesMonthlyChange":  62.82,
"PriceMonthlyChange":   0.11,
"GrossProfitMonthlyChange":  24666,
"IndirectCostsMonthlyChange":  23029,
"OperatingProfitMonthlyChange": 1636.8 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 1115,
"SalesValue": 88853,
"Distribution":  13.82,
"CostofSales": 225.74,
"Price":  79.69,
"GrossProfit":  88627,
"IndirectCosts":  82747,
"OperatingProfit": 5880.6,
"UnitSalesMonthlyChange": -346,
"SalesValueMonthlyChange": -26373,
"DistributionMonthlyChange":   0.56,
"CostofSalesMonthlyChange": -67.01,
"PriceMonthlyChange":   0.82,
"GrossProfitMonthlyChange": -26306,
"IndirectCostsMonthlyChange": -24560,
"OperatingProfitMonthlyChange": -1745.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2300,
"SalesValue": 213728,
"Distribution":  27.87,
"CostofSales":    543,
"Price":  92.93,
"GrossProfit": 2.1318e+05,
"IndirectCosts": 1.9904e+05,
"OperatingProfit":  14146,
"UnitSalesMonthlyChange": -536,
"SalesValueMonthlyChange": -25422,
"DistributionMonthlyChange":   3.37,
"CostofSalesMonthlyChange": -64.58,
"PriceMonthlyChange":    8.6,
"GrossProfitMonthlyChange": -25357,
"IndirectCostsMonthlyChange": -23675,
"OperatingProfitMonthlyChange": -1682.6 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26261,
"SalesValue": 1673476,
"Distribution":  68.24,
"CostofSales": 4251.6,
"Price":  63.72,
"GrossProfit": 1.6692e+06,
"IndirectCosts": 1.5585e+06,
"OperatingProfit": 1.1076e+05,
"UnitSalesMonthlyChange": 4055,
"SalesValueMonthlyChange": 281952,
"DistributionMonthlyChange":   5.35,
"CostofSalesMonthlyChange": 716.33,
"PriceMonthlyChange":   1.06,
"GrossProfitMonthlyChange": 2.8124e+05,
"IndirectCostsMonthlyChange": 2.6257e+05,
"OperatingProfitMonthlyChange":  18662 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6533,
"SalesValue": 425285,
"Distribution":  30.77,
"CostofSales": 1080.5,
"Price":   65.1,
"GrossProfit": 4.242e+05,
"IndirectCosts": 3.9606e+05,
"OperatingProfit":  28148,
"UnitSalesMonthlyChange": 888,
"SalesValueMonthlyChange": 56719,
"DistributionMonthlyChange":   4.34,
"CostofSalesMonthlyChange":  144.1,
"PriceMonthlyChange":  -0.19,
"GrossProfitMonthlyChange":  56575,
"IndirectCostsMonthlyChange":  52822,
"OperatingProfitMonthlyChange": 3753.3 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1937,
"SalesValue": 136766,
"Distribution":  32.25,
"CostofSales": 347.47,
"Price":  70.61,
"GrossProfit": 1.3642e+05,
"IndirectCosts": 1.2737e+05,
"OperatingProfit": 9051.8,
"UnitSalesMonthlyChange": 189,
"SalesValueMonthlyChange": 16225,
"DistributionMonthlyChange":   5.12,
"CostofSalesMonthlyChange":  41.22,
"PriceMonthlyChange":   1.65,
"GrossProfitMonthlyChange":  16184,
"IndirectCostsMonthlyChange":  15111,
"OperatingProfitMonthlyChange": 1073.2 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5394,
"SalesValue": 402587,
"Distribution":  40.62,
"CostofSales": 1022.8,
"Price":  74.64,
"GrossProfit": 4.0156e+05,
"IndirectCosts": 3.7492e+05,
"OperatingProfit":  26646,
"UnitSalesMonthlyChange": 4547,
"SalesValueMonthlyChange": 327019,
"DistributionMonthlyChange":  25.47,
"CostofSalesMonthlyChange": 830.82,
"PriceMonthlyChange": -14.58,
"GrossProfitMonthlyChange": 3.2619e+05,
"IndirectCostsMonthlyChange": 3.0454e+05,
"OperatingProfitMonthlyChange":  21644 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 376,
"SalesValue": 29900,
"Distribution":   7.36,
"CostofSales":  75.97,
"Price":  79.52,
"GrossProfit":  29824,
"IndirectCosts":  27845,
"OperatingProfit": 1978.6,
"UnitSalesMonthlyChange": 57,
"SalesValueMonthlyChange": 4450,
"DistributionMonthlyChange":   0.94,
"CostofSalesMonthlyChange":  11.31,
"PriceMonthlyChange":  -0.26,
"GrossProfitMonthlyChange": 4438.7,
"IndirectCostsMonthlyChange": 4144.9,
"OperatingProfitMonthlyChange": 293.79 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1109,
"SalesValue": 138557,
"Distribution":  25.16,
"CostofSales": 352.02,
"Price": 124.94,
"GrossProfit": 1.382e+05,
"IndirectCosts": 1.2903e+05,
"OperatingProfit": 9170.9,
"UnitSalesMonthlyChange": 164,
"SalesValueMonthlyChange": 18795,
"DistributionMonthlyChange":   4.35,
"CostofSalesMonthlyChange":  47.75,
"PriceMonthlyChange":  -1.79,
"GrossProfitMonthlyChange":  18747,
"IndirectCostsMonthlyChange":  17503,
"OperatingProfitMonthlyChange":   1244 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 425,
"SalesValue": 53264,
"Distribution":  14.89,
"CostofSales": 135.32,
"Price": 125.33,
"GrossProfit":  53129,
"IndirectCosts":  49603,
"OperatingProfit": 3525.6,
"UnitSalesMonthlyChange": -60,
"SalesValueMonthlyChange": -6425,
"DistributionMonthlyChange":   2.73,
"CostofSalesMonthlyChange": -16.32,
"PriceMonthlyChange":   2.26,
"GrossProfitMonthlyChange": -6408.7,
"IndirectCostsMonthlyChange": -5983.2,
"OperatingProfitMonthlyChange": -425.44 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1142,
"SalesValue": 148622,
"Distribution":  22.49,
"CostofSales": 377.59,
"Price": 130.14,
"GrossProfit": 1.4824e+05,
"IndirectCosts": 1.3841e+05,
"OperatingProfit": 9836.6,
"UnitSalesMonthlyChange": 212,
"SalesValueMonthlyChange": 27913,
"DistributionMonthlyChange":   4.27,
"CostofSalesMonthlyChange":  70.92,
"PriceMonthlyChange":   0.35,
"GrossProfitMonthlyChange":  27842,
"IndirectCostsMonthlyChange":  25995,
"OperatingProfitMonthlyChange": 1847.3 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4196,
"SalesValue": 460859,
"Distribution":  38.65,
"CostofSales": 1170.9,
"Price": 109.83,
"GrossProfit": 4.5969e+05,
"IndirectCosts": 4.2918e+05,
"OperatingProfit":  30503,
"UnitSalesMonthlyChange": -1941,
"SalesValueMonthlyChange": -167575,
"DistributionMonthlyChange":   4.63,
"CostofSalesMonthlyChange": -425.74,
"PriceMonthlyChange":   7.43,
"GrossProfitMonthlyChange": -1.6715e+05,
"IndirectCostsMonthlyChange": -1.5606e+05,
"OperatingProfitMonthlyChange": -11091 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1897,
"SalesValue": 188455,
"Distribution":   20.1,
"CostofSales": 478.79,
"Price":  99.34,
"GrossProfit": 1.8798e+05,
"IndirectCosts": 1.755e+05,
"OperatingProfit":  12474,
"UnitSalesMonthlyChange": -18,
"SalesValueMonthlyChange": 3138,
"DistributionMonthlyChange":   3.04,
"CostofSalesMonthlyChange":   7.98,
"PriceMonthlyChange":   2.57,
"GrossProfitMonthlyChange":   3130,
"IndirectCostsMonthlyChange": 2922.3,
"OperatingProfitMonthlyChange": 207.69 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 160,
"SalesValue": 19911,
"Distribution":   3.18,
"CostofSales":  50.59,
"Price": 124.44,
"GrossProfit":  19860,
"IndirectCosts":  18543,
"OperatingProfit": 1317.9,
"UnitSalesMonthlyChange": 53,
"SalesValueMonthlyChange": 6466,
"DistributionMonthlyChange":   0.79,
"CostofSalesMonthlyChange":  16.43,
"PriceMonthlyChange":  -1.21,
"GrossProfitMonthlyChange": 6449.6,
"IndirectCostsMonthlyChange": 6021.8,
"OperatingProfitMonthlyChange": 427.78 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 230,
"SalesValue": 15329,
"Distribution":   5.19,
"CostofSales":  38.95,
"Price":  66.65,
"GrossProfit":  15290,
"IndirectCosts":  14275,
"OperatingProfit": 1014.8,
"UnitSalesMonthlyChange": -3,
"SalesValueMonthlyChange": -182,
"DistributionMonthlyChange":   1.04,
"CostofSalesMonthlyChange":  -0.46,
"PriceMonthlyChange":   0.08,
"GrossProfitMonthlyChange": -181.54,
"IndirectCostsMonthlyChange": -169.3,
"OperatingProfitMonthlyChange": -12.24 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 802,
"SalesValue": 72220,
"Distribution":  25.32,
"CostofSales": 183.48,
"Price":  90.05,
"GrossProfit":  72037,
"IndirectCosts":  67257,
"OperatingProfit": 4779.9,
"UnitSalesMonthlyChange": 26,
"SalesValueMonthlyChange": 3121,
"DistributionMonthlyChange":   5.45,
"CostofSalesMonthlyChange":   7.93,
"PriceMonthlyChange":      1,
"GrossProfitMonthlyChange": 3113.1,
"IndirectCostsMonthlyChange": 2906.7,
"OperatingProfitMonthlyChange": 206.38 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3581,
"SalesValue": 270556,
"Distribution":  33.16,
"CostofSales": 687.38,
"Price":  75.55,
"GrossProfit": 2.6987e+05,
"IndirectCosts": 2.5196e+05,
"OperatingProfit":  17907,
"UnitSalesMonthlyChange": 1365,
"SalesValueMonthlyChange": 104344,
"DistributionMonthlyChange":   6.72,
"CostofSalesMonthlyChange":  265.1,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange": 1.0408e+05,
"IndirectCostsMonthlyChange":  97173,
"OperatingProfitMonthlyChange": 6906.1 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 751,
"SalesValue": 57137,
"Distribution":   19.1,
"CostofSales": 145.16,
"Price":  76.08,
"GrossProfit":  56992,
"IndirectCosts":  53210,
"OperatingProfit": 3781.4,
"UnitSalesMonthlyChange": -176,
"SalesValueMonthlyChange": -11057,
"DistributionMonthlyChange":   6.61,
"CostofSalesMonthlyChange":  -28.1,
"PriceMonthlyChange":   2.52,
"GrossProfitMonthlyChange": -11029,
"IndirectCostsMonthlyChange": -10297,
"OperatingProfitMonthlyChange": -732.01 
},
{
 "Date": "01/02/2011",
"Month": "Feb-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 171,
"SalesValue": 14687,
"Distribution":   6.89,
"CostofSales":  37.31,
"Price":  85.89,
"GrossProfit":  14650,
"IndirectCosts":  13678,
"OperatingProfit": 971.73,
"UnitSalesMonthlyChange": -17,
"SalesValueMonthlyChange": -1212,
"DistributionMonthlyChange":   1.15,
"CostofSalesMonthlyChange":  -3.08,
"PriceMonthlyChange":   1.32,
"GrossProfitMonthlyChange": -1208.9,
"IndirectCostsMonthlyChange": -1128.7,
"OperatingProfitMonthlyChange": -80.22 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1719,
"SalesValue": 95477,
"Distribution":  92.28,
"CostofSales": 242.57,
"Price":  55.54,
"GrossProfit":  95234,
"IndirectCosts":  88915,
"OperatingProfit":   6319,
"UnitSalesMonthlyChange": -278,
"SalesValueMonthlyChange": -14918,
"DistributionMonthlyChange":  -4.43,
"CostofSalesMonthlyChange":  -37.9,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -14880,
"IndirectCostsMonthlyChange": -13893,
"OperatingProfitMonthlyChange": -987.57 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 631,
"SalesValue": 29921,
"Distribution":  14.21,
"CostofSales":  76.02,
"Price":  47.42,
"GrossProfit":  29845,
"IndirectCosts":  27865,
"OperatingProfit":   1980,
"UnitSalesMonthlyChange": -67,
"SalesValueMonthlyChange": -3188,
"DistributionMonthlyChange":   -0.9,
"CostofSalesMonthlyChange":  -8.09,
"PriceMonthlyChange":  -0.01,
"GrossProfitMonthlyChange": -3179.9,
"IndirectCostsMonthlyChange": -2968.2,
"OperatingProfitMonthlyChange": -211.75 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 926,
"SalesValue": 79037,
"Distribution":  98.65,
"CostofSales":  200.8,
"Price":  85.35,
"GrossProfit":  78836,
"IndirectCosts":  73605,
"OperatingProfit": 5231.5,
"UnitSalesMonthlyChange": -268,
"SalesValueMonthlyChange": -20400,
"DistributionMonthlyChange":  -0.98,
"CostofSalesMonthlyChange": -51.83,
"PriceMonthlyChange":   2.07,
"GrossProfitMonthlyChange": -20348,
"IndirectCostsMonthlyChange": -18998,
"OperatingProfitMonthlyChange": -1350.2 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 497,
"SalesValue": 44371,
"Distribution":   88.3,
"CostofSales": 112.73,
"Price":  89.28,
"GrossProfit":  44258,
"IndirectCosts":  41321,
"OperatingProfit": 2937.2,
"UnitSalesMonthlyChange": -16,
"SalesValueMonthlyChange": -622,
"DistributionMonthlyChange":   -4.1,
"CostofSalesMonthlyChange":  -1.58,
"PriceMonthlyChange":   1.57,
"GrossProfitMonthlyChange": -620.42,
"IndirectCostsMonthlyChange": -579.99,
"OperatingProfitMonthlyChange": -40.43 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1898,
"SalesValue": 172828,
"Distribution":  96.78,
"CostofSales": 439.09,
"Price":  91.06,
"GrossProfit": 1.7239e+05,
"IndirectCosts": 1.6095e+05,
"OperatingProfit":  11439,
"UnitSalesMonthlyChange": -724,
"SalesValueMonthlyChange": -59234,
"DistributionMonthlyChange":  -2.55,
"CostofSalesMonthlyChange": -150.49,
"PriceMonthlyChange":   2.55,
"GrossProfitMonthlyChange": -59084,
"IndirectCostsMonthlyChange": -55163,
"OperatingProfitMonthlyChange": -3920.2 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6893,
"SalesValue": 495545,
"Distribution":  99.93,
"CostofSales":   1259,
"Price":  71.89,
"GrossProfit": 4.9429e+05,
"IndirectCosts": 4.6149e+05,
"OperatingProfit":  32799,
"UnitSalesMonthlyChange": -61,
"SalesValueMonthlyChange": -11083,
"DistributionMonthlyChange":  -0.02,
"CostofSalesMonthlyChange": -28.15,
"PriceMonthlyChange":  -0.96,
"GrossProfitMonthlyChange": -11055,
"IndirectCostsMonthlyChange": -10321,
"OperatingProfitMonthlyChange": -733.94 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6940,
"SalesValue": 459096,
"Distribution":    100,
"CostofSales": 1166.4,
"Price":  66.15,
"GrossProfit": 4.5793e+05,
"IndirectCosts": 4.2754e+05,
"OperatingProfit":  30386,
"UnitSalesMonthlyChange": 1486,
"SalesValueMonthlyChange": 89033,
"DistributionMonthlyChange":   2.41,
"CostofSalesMonthlyChange":  226.2,
"PriceMonthlyChange":   -1.7,
"GrossProfitMonthlyChange":  88807,
"IndirectCostsMonthlyChange":  82914,
"OperatingProfitMonthlyChange": 5892.5 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1186,
"SalesValue": 188260,
"Distribution":  95.39,
"CostofSales": 478.29,
"Price": 158.74,
"GrossProfit": 1.8778e+05,
"IndirectCosts": 1.7532e+05,
"OperatingProfit":  12461,
"UnitSalesMonthlyChange": 450,
"SalesValueMonthlyChange": 67470,
"DistributionMonthlyChange":   1.62,
"CostofSalesMonthlyChange": 171.41,
"PriceMonthlyChange":  -5.38,
"GrossProfitMonthlyChange":  67299,
"IndirectCostsMonthlyChange":  62833,
"OperatingProfitMonthlyChange": 4465.7 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 690,
"SalesValue": 99439,
"Distribution":  91.44,
"CostofSales": 252.64,
"Price": 144.11,
"GrossProfit":  99186,
"IndirectCosts":  92604,
"OperatingProfit":   6582,
"UnitSalesMonthlyChange": -73,
"SalesValueMonthlyChange": -12090,
"DistributionMonthlyChange":  -4.43,
"CostofSalesMonthlyChange": -30.71,
"PriceMonthlyChange":  -2.06,
"GrossProfitMonthlyChange": -12059,
"IndirectCostsMonthlyChange": -11260,
"OperatingProfitMonthlyChange": -799.65 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 899,
"SalesValue": 57740,
"Distribution":  80.38,
"CostofSales": 146.69,
"Price":  64.23,
"GrossProfit":  57593,
"IndirectCosts":  53771,
"OperatingProfit": 3821.9,
"UnitSalesMonthlyChange": -265,
"SalesValueMonthlyChange": -20651,
"DistributionMonthlyChange":  -0.77,
"CostofSalesMonthlyChange": -52.47,
"PriceMonthlyChange":  -3.12,
"GrossProfitMonthlyChange": -20599,
"IndirectCostsMonthlyChange": -19232,
"OperatingProfitMonthlyChange": -1366.5 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1108,
"SalesValue": 58004,
"Distribution":  79.66,
"CostofSales": 147.37,
"Price":  52.35,
"GrossProfit":  57857,
"IndirectCosts":  54018,
"OperatingProfit": 3838.8,
"UnitSalesMonthlyChange": -105,
"SalesValueMonthlyChange": -5181,
"DistributionMonthlyChange":  -1.46,
"CostofSalesMonthlyChange": -13.16,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -5167.8,
"IndirectCostsMonthlyChange": -4824.4,
"OperatingProfitMonthlyChange": -343.48 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 527,
"SalesValue": 49445,
"Distribution":  92.13,
"CostofSales": 125.62,
"Price":  93.82,
"GrossProfit":  49319,
"IndirectCosts":  46047,
"OperatingProfit": 3272.3,
"UnitSalesMonthlyChange": -726,
"SalesValueMonthlyChange": -60517,
"DistributionMonthlyChange":  -0.88,
"CostofSalesMonthlyChange": -153.75,
"PriceMonthlyChange":   6.06,
"GrossProfitMonthlyChange": -60363,
"IndirectCostsMonthlyChange": -56357,
"OperatingProfitMonthlyChange": -4005.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1258,
"SalesValue": 103255,
"Distribution":  97.22,
"CostofSales": 262.33,
"Price":  82.08,
"GrossProfit": 1.0299e+05,
"IndirectCosts":  96159,
"OperatingProfit":   6834,
"UnitSalesMonthlyChange": 418,
"SalesValueMonthlyChange": 32109,
"DistributionMonthlyChange":   4.32,
"CostofSalesMonthlyChange":  81.58,
"PriceMonthlyChange":  -2.62,
"GrossProfitMonthlyChange":  32027,
"IndirectCostsMonthlyChange":  29903,
"OperatingProfitMonthlyChange": 2124.7 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 799,
"SalesValue": 49450,
"Distribution":  73.38,
"CostofSales": 125.63,
"Price":  61.89,
"GrossProfit":  49324,
"IndirectCosts":  46051,
"OperatingProfit": 3273.4,
"UnitSalesMonthlyChange": 41,
"SalesValueMonthlyChange": 3012,
"DistributionMonthlyChange":   2.69,
"CostofSalesMonthlyChange":   7.65,
"PriceMonthlyChange":   0.63,
"GrossProfitMonthlyChange": 3004.3,
"IndirectCostsMonthlyChange":   2805,
"OperatingProfitMonthlyChange": 199.37 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4244,
"SalesValue": 226500,
"Distribution":  98.24,
"CostofSales": 575.45,
"Price":  53.37,
"GrossProfit": 2.2592e+05,
"IndirectCosts": 2.1093e+05,
"OperatingProfit":  14991,
"UnitSalesMonthlyChange": 42,
"SalesValueMonthlyChange": 366,
"DistributionMonthlyChange":  -1.29,
"CostofSalesMonthlyChange":   0.93,
"PriceMonthlyChange":  -0.45,
"GrossProfitMonthlyChange": 365.07,
"IndirectCostsMonthlyChange": 340.85,
"OperatingProfitMonthlyChange":  24.22 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 308,
"SalesValue": 46660,
"Distribution":  53.85,
"CostofSales": 118.54,
"Price": 151.49,
"GrossProfit":  46541,
"IndirectCosts":  43453,
"OperatingProfit": 3088.7,
"UnitSalesMonthlyChange": 102,
"SalesValueMonthlyChange": 15675,
"DistributionMonthlyChange":   4.06,
"CostofSalesMonthlyChange":  39.82,
"PriceMonthlyChange":   1.08,
"GrossProfitMonthlyChange":  15635,
"IndirectCostsMonthlyChange":  14598,
"OperatingProfitMonthlyChange": 1037.5 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 203,
"SalesValue": 19833,
"Distribution":  18.99,
"CostofSales":  50.39,
"Price":   97.7,
"GrossProfit":  19783,
"IndirectCosts":  18470,
"OperatingProfit": 1312.7,
"UnitSalesMonthlyChange": 27,
"SalesValueMonthlyChange": 2688,
"DistributionMonthlyChange":   -1.4,
"CostofSalesMonthlyChange":   6.83,
"PriceMonthlyChange":   0.29,
"GrossProfitMonthlyChange": 2681.2,
"IndirectCostsMonthlyChange": 2503.3,
"OperatingProfitMonthlyChange": 177.91 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 791,
"SalesValue": 69886,
"Distribution":  98.34,
"CostofSales": 177.55,
"Price":  88.35,
"GrossProfit":  69708,
"IndirectCosts":  65083,
"OperatingProfit": 4625.4,
"UnitSalesMonthlyChange": -41,
"SalesValueMonthlyChange": -3859,
"DistributionMonthlyChange":  -0.12,
"CostofSalesMonthlyChange":  -9.81,
"PriceMonthlyChange":  -0.29,
"GrossProfitMonthlyChange": -3849.2,
"IndirectCostsMonthlyChange": -3593.4,
"OperatingProfitMonthlyChange": -255.78 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 775,
"SalesValue": 64163,
"Distribution":  84.32,
"CostofSales": 163.01,
"Price":  82.79,
"GrossProfit":  64000,
"IndirectCosts":  59753,
"OperatingProfit":   4247,
"UnitSalesMonthlyChange": -409,
"SalesValueMonthlyChange": -28878,
"DistributionMonthlyChange":  -9.97,
"CostofSalesMonthlyChange": -73.37,
"PriceMonthlyChange":   4.21,
"GrossProfitMonthlyChange": -28805,
"IndirectCostsMonthlyChange": -26894,
"OperatingProfitMonthlyChange": -1910.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 4517,
"SalesValue": 378610,
"Distribution":  99.82,
"CostofSales":  961.9,
"Price":  83.82,
"GrossProfit": 3.7765e+05,
"IndirectCosts": 3.5259e+05,
"OperatingProfit":  25059,
"UnitSalesMonthlyChange": 448,
"SalesValueMonthlyChange": 40045,
"DistributionMonthlyChange":   1.38,
"CostofSalesMonthlyChange": 101.74,
"PriceMonthlyChange":   0.61,
"GrossProfitMonthlyChange":  39943,
"IndirectCostsMonthlyChange":  37293,
"OperatingProfitMonthlyChange": 2650.3 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5512,
"SalesValue": 397584,
"Distribution":  98.79,
"CostofSales": 1010.1,
"Price":  72.13,
"GrossProfit": 3.9657e+05,
"IndirectCosts": 3.7026e+05,
"OperatingProfit":  26315,
"UnitSalesMonthlyChange": -2140,
"SalesValueMonthlyChange": -147548,
"DistributionMonthlyChange":  -0.79,
"CostofSalesMonthlyChange": -374.86,
"PriceMonthlyChange":   0.89,
"GrossProfitMonthlyChange": -1.4717e+05,
"IndirectCostsMonthlyChange": -1.3741e+05,
"OperatingProfitMonthlyChange": -9765.5 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26398,
"SalesValue": 1578722,
"Distribution":  98.02,
"CostofSales": 4010.9,
"Price":   59.8,
"GrossProfit": 1.5747e+06,
"IndirectCosts": 1.4702e+06,
"OperatingProfit": 1.0449e+05,
"UnitSalesMonthlyChange": 8846,
"SalesValueMonthlyChange": 518788,
"DistributionMonthlyChange":  -0.92,
"CostofSalesMonthlyChange":   1318,
"PriceMonthlyChange":  -0.59,
"GrossProfitMonthlyChange": 5.1747e+05,
"IndirectCostsMonthlyChange": 4.8313e+05,
"OperatingProfitMonthlyChange":  34337 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2257,
"SalesValue": 142670,
"Distribution":  98.35,
"CostofSales": 362.47,
"Price":  63.21,
"GrossProfit": 1.4231e+05,
"IndirectCosts": 1.3286e+05,
"OperatingProfit": 9443.2,
"UnitSalesMonthlyChange": -922,
"SalesValueMonthlyChange": -54978,
"DistributionMonthlyChange":  -0.67,
"CostofSalesMonthlyChange": -139.68,
"PriceMonthlyChange":   1.04,
"GrossProfitMonthlyChange": -54838,
"IndirectCostsMonthlyChange": -51199,
"OperatingProfitMonthlyChange": -3638.9 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 542,
"SalesValue": 48198,
"Distribution":  62.02,
"CostofSales": 122.45,
"Price":  88.93,
"GrossProfit":  48076,
"IndirectCosts":  44885,
"OperatingProfit": 3190.1,
"UnitSalesMonthlyChange": 129,
"SalesValueMonthlyChange": 8749,
"DistributionMonthlyChange":  -5.05,
"CostofSalesMonthlyChange":  22.23,
"PriceMonthlyChange":  -6.59,
"GrossProfitMonthlyChange": 8726.8,
"IndirectCostsMonthlyChange": 8147.3,
"OperatingProfitMonthlyChange": 579.44 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1943,
"SalesValue": 138370,
"Distribution":  93.94,
"CostofSales": 351.55,
"Price":  71.21,
"GrossProfit": 1.3802e+05,
"IndirectCosts": 1.2886e+05,
"OperatingProfit": 9158.2,
"UnitSalesMonthlyChange": 341,
"SalesValueMonthlyChange": 18468,
"DistributionMonthlyChange":   0.54,
"CostofSalesMonthlyChange":  46.92,
"PriceMonthlyChange":  -3.64,
"GrossProfitMonthlyChange":  18421,
"IndirectCostsMonthlyChange":  17199,
"OperatingProfitMonthlyChange": 1222.3 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 880,
"SalesValue": 100759,
"Distribution":  97.81,
"CostofSales": 255.99,
"Price":  114.5,
"GrossProfit": 1.005e+05,
"IndirectCosts":  93834,
"OperatingProfit": 6668.8,
"UnitSalesMonthlyChange": -124,
"SalesValueMonthlyChange": -11818,
"DistributionMonthlyChange":   -1.8,
"CostofSalesMonthlyChange": -30.02,
"PriceMonthlyChange":   2.37,
"GrossProfitMonthlyChange": -11788,
"IndirectCostsMonthlyChange": -11006,
"OperatingProfitMonthlyChange": -782.02 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 434,
"SalesValue": 50549,
"Distribution":  57.11,
"CostofSales": 128.42,
"Price": 116.47,
"GrossProfit":  50421,
"IndirectCosts":  47075,
"OperatingProfit": 3345.3,
"UnitSalesMonthlyChange": -183,
"SalesValueMonthlyChange": -22365,
"DistributionMonthlyChange": -10.62,
"CostofSalesMonthlyChange": -56.82,
"PriceMonthlyChange":  -1.71,
"GrossProfitMonthlyChange": -22308,
"IndirectCostsMonthlyChange": -20827,
"OperatingProfitMonthlyChange": -1480.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2326,
"SalesValue": 265784,
"Distribution":  95.52,
"CostofSales": 675.25,
"Price": 114.27,
"GrossProfit": 2.6511e+05,
"IndirectCosts": 2.4752e+05,
"OperatingProfit":  17592,
"UnitSalesMonthlyChange": 407,
"SalesValueMonthlyChange": 41537,
"DistributionMonthlyChange":  -0.35,
"CostofSalesMonthlyChange": 105.53,
"PriceMonthlyChange":  -2.59,
"GrossProfitMonthlyChange":  41431,
"IndirectCostsMonthlyChange":  38682,
"OperatingProfitMonthlyChange": 2749.4 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4290,
"SalesValue": 438917,
"Distribution":  99.71,
"CostofSales": 1115.1,
"Price": 102.31,
"GrossProfit": 4.378e+05,
"IndirectCosts": 4.0875e+05,
"OperatingProfit":  29050,
"UnitSalesMonthlyChange": -63,
"SalesValueMonthlyChange": 152,
"DistributionMonthlyChange":   0.69,
"CostofSalesMonthlyChange":   0.39,
"PriceMonthlyChange":   1.51,
"GrossProfitMonthlyChange": 151.61,
"IndirectCostsMonthlyChange": 141.93,
"OperatingProfitMonthlyChange":   9.68 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3965,
"SalesValue": 371989,
"Distribution":  96.06,
"CostofSales": 945.08,
"Price":  93.82,
"GrossProfit": 3.7104e+05,
"IndirectCosts": 3.4642e+05,
"OperatingProfit":  24621,
"UnitSalesMonthlyChange": 288,
"SalesValueMonthlyChange": 23156,
"DistributionMonthlyChange":   0.75,
"CostofSalesMonthlyChange":  58.83,
"PriceMonthlyChange":  -1.05,
"GrossProfitMonthlyChange":  23097,
"IndirectCostsMonthlyChange":  21564,
"OperatingProfitMonthlyChange": 1532.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 673,
"SalesValue": 67856,
"Distribution":  40.86,
"CostofSales":  172.4,
"Price": 100.83,
"GrossProfit":  67684,
"IndirectCosts":  63193,
"OperatingProfit": 4490.9,
"UnitSalesMonthlyChange": -6,
"SalesValueMonthlyChange": -2779,
"DistributionMonthlyChange":  -5.55,
"CostofSalesMonthlyChange":  -7.05,
"PriceMonthlyChange":   -3.2,
"GrossProfitMonthlyChange": -2771.9,
"IndirectCostsMonthlyChange": -2587.6,
"OperatingProfitMonthlyChange": -184.31 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1780,
"SalesValue": 95776,
"Distribution":  68.58,
"CostofSales": 243.33,
"Price":  53.81,
"GrossProfit":  95533,
"IndirectCosts":  89194,
"OperatingProfit":   6339,
"UnitSalesMonthlyChange": 852,
"SalesValueMonthlyChange": 41027,
"DistributionMonthlyChange":   1.39,
"CostofSalesMonthlyChange": 104.23,
"PriceMonthlyChange":  -5.19,
"GrossProfitMonthlyChange":  40923,
"IndirectCostsMonthlyChange":  38207,
"OperatingProfitMonthlyChange": 2715.7 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 868,
"SalesValue": 68860,
"Distribution":  95.31,
"CostofSales": 174.95,
"Price":  79.33,
"GrossProfit":  68685,
"IndirectCosts":  64128,
"OperatingProfit": 4557.5,
"UnitSalesMonthlyChange": -18,
"SalesValueMonthlyChange": -2880,
"DistributionMonthlyChange":     -2,
"CostofSalesMonthlyChange":  -7.31,
"PriceMonthlyChange":  -1.64,
"GrossProfitMonthlyChange": -2872.7,
"IndirectCostsMonthlyChange": -2681.5,
"OperatingProfitMonthlyChange": -191.19 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3275,
"SalesValue": 223561,
"Distribution":  98.66,
"CostofSales": 567.98,
"Price":  68.26,
"GrossProfit": 2.2299e+05,
"IndirectCosts": 2.082e+05,
"OperatingProfit":  14797,
"UnitSalesMonthlyChange": 1092,
"SalesValueMonthlyChange": 67680,
"DistributionMonthlyChange":  -0.07,
"CostofSalesMonthlyChange": 171.95,
"PriceMonthlyChange":  -3.15,
"GrossProfitMonthlyChange":  67508,
"IndirectCostsMonthlyChange":  63028,
"OperatingProfitMonthlyChange": 4479.6 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 17963,
"SalesValue": 1008214,
"Distribution":  99.13,
"CostofSales": 2561.5,
"Price":  56.13,
"GrossProfit": 1.0057e+06,
"IndirectCosts": 9.3892e+05,
"OperatingProfit":  66732,
"UnitSalesMonthlyChange": 14892,
"SalesValueMonthlyChange": 805063,
"DistributionMonthlyChange":   2.16,
"CostofSalesMonthlyChange": 2045.3,
"PriceMonthlyChange": -10.02,
"GrossProfitMonthlyChange": 8.0302e+05,
"IndirectCostsMonthlyChange": 7.4973e+05,
"OperatingProfitMonthlyChange":  53286 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 887,
"SalesValue": 69046,
"Distribution":  56.92,
"CostofSales": 175.42,
"Price":  77.84,
"GrossProfit":  68871,
"IndirectCosts":  64301,
"OperatingProfit": 4569.8,
"UnitSalesMonthlyChange": 69,
"SalesValueMonthlyChange": 5262,
"DistributionMonthlyChange":  -4.28,
"CostofSalesMonthlyChange":  13.37,
"PriceMonthlyChange":  -0.14,
"GrossProfitMonthlyChange": 5248.6,
"IndirectCostsMonthlyChange": 4900.9,
"OperatingProfitMonthlyChange": 347.72 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 633,
"SalesValue": 39461,
"Distribution":  20.32,
"CostofSales": 100.25,
"Price":  62.34,
"GrossProfit":  39361,
"IndirectCosts":  36749,
"OperatingProfit": 2611.5,
"UnitSalesMonthlyChange": -93,
"SalesValueMonthlyChange": -5688,
"DistributionMonthlyChange":  -1.75,
"CostofSalesMonthlyChange": -14.46,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange": -5673.5,
"IndirectCostsMonthlyChange": -5296.5,
"OperatingProfitMonthlyChange": -377.03 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 710,
"SalesValue": 33743,
"Distribution":   4.76,
"CostofSales":  85.73,
"Price":  47.53,
"GrossProfit":  33657,
"IndirectCosts":  31424,
"OperatingProfit": 2233.6,
"UnitSalesMonthlyChange": -81,
"SalesValueMonthlyChange": -3819,
"DistributionMonthlyChange":   -0.3,
"CostofSalesMonthlyChange":   -9.7,
"PriceMonthlyChange":   0.04,
"GrossProfitMonthlyChange": -3809.3,
"IndirectCostsMonthlyChange": -3556.5,
"OperatingProfitMonthlyChange": -252.77 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6704,
"SalesValue": 508752,
"Distribution":  45.51,
"CostofSales": 1292.5,
"Price":  75.89,
"GrossProfit": 5.0746e+05,
"IndirectCosts": 4.7379e+05,
"OperatingProfit":  33673,
"UnitSalesMonthlyChange": -8753,
"SalesValueMonthlyChange": -613985,
"DistributionMonthlyChange":  -3.75,
"CostofSalesMonthlyChange": -1559.9,
"PriceMonthlyChange":   3.25,
"GrossProfitMonthlyChange": -6.1243e+05,
"IndirectCostsMonthlyChange": -5.7179e+05,
"OperatingProfitMonthlyChange": -40638 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 592,
"SalesValue": 56842,
"Distribution":  15.75,
"CostofSales": 144.41,
"Price":  96.02,
"GrossProfit":  56698,
"IndirectCosts":  52936,
"OperatingProfit": 3762.1,
"UnitSalesMonthlyChange": 65,
"SalesValueMonthlyChange": 5082,
"DistributionMonthlyChange":   0.85,
"CostofSalesMonthlyChange":  12.91,
"PriceMonthlyChange":   -2.2,
"GrossProfitMonthlyChange": 5069.1,
"IndirectCostsMonthlyChange": 4733.3,
"OperatingProfitMonthlyChange":  335.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2829,
"SalesValue": 254693,
"Distribution":  37.58,
"CostofSales": 647.08,
"Price":  90.03,
"GrossProfit": 2.5405e+05,
"IndirectCosts": 2.3719e+05,
"OperatingProfit":  16858,
"UnitSalesMonthlyChange": -23,
"SalesValueMonthlyChange": -2151,
"DistributionMonthlyChange":   0.01,
"CostofSalesMonthlyChange":  -5.46,
"PriceMonthlyChange":  -0.03,
"GrossProfitMonthlyChange": -2145.5,
"IndirectCostsMonthlyChange": -2003.7,
"OperatingProfitMonthlyChange": -141.82 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6841,
"SalesValue": 525487,
"Distribution":  45.16,
"CostofSales":   1335,
"Price":  76.81,
"GrossProfit": 5.2415e+05,
"IndirectCosts": 4.8937e+05,
"OperatingProfit":  34781,
"UnitSalesMonthlyChange": -1852,
"SalesValueMonthlyChange": -141732,
"DistributionMonthlyChange":      1,
"CostofSalesMonthlyChange": -360.09,
"PriceMonthlyChange":   0.06,
"GrossProfitMonthlyChange": -1.4137e+05,
"IndirectCostsMonthlyChange": -1.3199e+05,
"OperatingProfitMonthlyChange": -9381.5 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5240,
"SalesValue": 371993,
"Distribution":  39.71,
"CostofSales": 945.08,
"Price":  70.99,
"GrossProfit": 3.7105e+05,
"IndirectCosts": 3.4643e+05,
"OperatingProfit":  24622,
"UnitSalesMonthlyChange": 786,
"SalesValueMonthlyChange": 47361,
"DistributionMonthlyChange":   2.99,
"CostofSalesMonthlyChange": 120.32,
"PriceMonthlyChange":   -1.9,
"GrossProfitMonthlyChange":  47241,
"IndirectCostsMonthlyChange":  44106,
"OperatingProfitMonthlyChange": 3134.7 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 926,
"SalesValue": 145988,
"Distribution":  18.48,
"CostofSales":  370.9,
"Price": 157.65,
"GrossProfit": 1.4562e+05,
"IndirectCosts": 1.3595e+05,
"OperatingProfit": 9662.8,
"UnitSalesMonthlyChange": 448,
"SalesValueMonthlyChange": 62019,
"DistributionMonthlyChange":   1.15,
"CostofSalesMonthlyChange": 157.57,
"PriceMonthlyChange": -18.02,
"GrossProfitMonthlyChange":  61861,
"IndirectCostsMonthlyChange":  57757,
"OperatingProfitMonthlyChange": 4104.9 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 616,
"SalesValue": 94415,
"Distribution":  16.66,
"CostofSales": 239.87,
"Price": 153.27,
"GrossProfit":  94175,
"IndirectCosts":  87926,
"OperatingProfit": 6248.7,
"UnitSalesMonthlyChange": 141,
"SalesValueMonthlyChange": 19581,
"DistributionMonthlyChange":  -0.02,
"CostofSalesMonthlyChange":  49.75,
"PriceMonthlyChange":  -4.28,
"GrossProfitMonthlyChange":  19531,
"IndirectCostsMonthlyChange":  18236,
"OperatingProfitMonthlyChange": 1295.5 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 352,
"SalesValue": 25787,
"Distribution":   13.6,
"CostofSales":  65.51,
"Price":  73.26,
"GrossProfit":  25721,
"IndirectCosts":  24015,
"OperatingProfit": 1706.4,
"UnitSalesMonthlyChange": 5,
"SalesValueMonthlyChange": 309,
"DistributionMonthlyChange":  -0.38,
"CostofSalesMonthlyChange":   0.78,
"PriceMonthlyChange":  -0.16,
"GrossProfitMonthlyChange": 308.22,
"IndirectCostsMonthlyChange": 288.32,
"OperatingProfitMonthlyChange":   19.9 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 854,
"SalesValue": 48106,
"Distribution":  16.27,
"CostofSales": 122.22,
"Price":  56.33,
"GrossProfit":  47984,
"IndirectCosts":  44800,
"OperatingProfit": 3183.8,
"UnitSalesMonthlyChange": 139,
"SalesValueMonthlyChange": 7949,
"DistributionMonthlyChange":      1,
"CostofSalesMonthlyChange":   20.2,
"PriceMonthlyChange":   0.17,
"GrossProfitMonthlyChange": 7928.8,
"IndirectCostsMonthlyChange": 7403.1,
"OperatingProfitMonthlyChange": 525.75 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 577,
"SalesValue": 55975,
"Distribution":  21.11,
"CostofSales": 142.21,
"Price":  97.01,
"GrossProfit":  55833,
"IndirectCosts":  52128,
"OperatingProfit": 3705.2,
"UnitSalesMonthlyChange": -765,
"SalesValueMonthlyChange": -61705,
"DistributionMonthlyChange":   2.29,
"CostofSalesMonthlyChange": -156.77,
"PriceMonthlyChange":   9.32,
"GrossProfitMonthlyChange": -61548,
"IndirectCostsMonthlyChange": -57464,
"OperatingProfitMonthlyChange": -4083.9 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 810,
"SalesValue": 71637,
"Distribution":  21.29,
"CostofSales":    182,
"Price":  88.44,
"GrossProfit":  71455,
"IndirectCosts":  66714,
"OperatingProfit": 4741.5,
"UnitSalesMonthlyChange": 209,
"SalesValueMonthlyChange": 17784,
"DistributionMonthlyChange":   5.88,
"CostofSalesMonthlyChange":  45.18,
"PriceMonthlyChange":  -1.17,
"GrossProfitMonthlyChange":  17739,
"IndirectCostsMonthlyChange":  16562,
"OperatingProfitMonthlyChange": 1177.1 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 568,
"SalesValue": 37853,
"Distribution":  12.86,
"CostofSales":  96.17,
"Price":  66.64,
"GrossProfit":  37757,
"IndirectCosts":  35251,
"OperatingProfit": 2505.6,
"UnitSalesMonthlyChange": 150,
"SalesValueMonthlyChange": 8740,
"DistributionMonthlyChange":  -0.21,
"CostofSalesMonthlyChange":   22.2,
"PriceMonthlyChange":  -3.01,
"GrossProfitMonthlyChange": 8717.8,
"IndirectCostsMonthlyChange": 8138.9,
"OperatingProfitMonthlyChange": 578.85 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2543,
"SalesValue": 154777,
"Distribution":  36.42,
"CostofSales": 393.23,
"Price":  60.86,
"GrossProfit": 1.5438e+05,
"IndirectCosts": 1.4414e+05,
"OperatingProfit":  10244,
"UnitSalesMonthlyChange": -199,
"SalesValueMonthlyChange": -12163,
"DistributionMonthlyChange":   2.13,
"CostofSalesMonthlyChange":  -30.9,
"PriceMonthlyChange":  -0.02,
"GrossProfitMonthlyChange": -12132,
"IndirectCostsMonthlyChange": -11327,
"OperatingProfitMonthlyChange": -805.41 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 575,
"SalesValue": 90751,
"Distribution":  17.11,
"CostofSales": 230.56,
"Price": 157.83,
"GrossProfit":  90520,
"IndirectCosts":  84514,
"OperatingProfit": 6006.4,
"UnitSalesMonthlyChange": 162,
"SalesValueMonthlyChange": 25012,
"DistributionMonthlyChange":  -0.43,
"CostofSalesMonthlyChange":  63.54,
"PriceMonthlyChange":  -1.34,
"GrossProfitMonthlyChange":  24948,
"IndirectCostsMonthlyChange":  23293,
"OperatingProfitMonthlyChange": 1655.3 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 352,
"SalesValue": 35357,
"Distribution":  10.76,
"CostofSales":  89.83,
"Price": 100.45,
"GrossProfit":  35267,
"IndirectCosts":  32927,
"OperatingProfit": 2339.8,
"UnitSalesMonthlyChange": -63,
"SalesValueMonthlyChange": -6527,
"DistributionMonthlyChange":  -0.49,
"CostofSalesMonthlyChange": -16.58,
"PriceMonthlyChange":  -0.48,
"GrossProfitMonthlyChange": -6510.4,
"IndirectCostsMonthlyChange": -6077.7,
"OperatingProfitMonthlyChange": -432.75 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1947,
"SalesValue": 182013,
"Distribution":  31.54,
"CostofSales": 462.42,
"Price":  93.48,
"GrossProfit": 1.8155e+05,
"IndirectCosts": 1.695e+05,
"OperatingProfit":  12047,
"UnitSalesMonthlyChange": -188,
"SalesValueMonthlyChange": -16406,
"DistributionMonthlyChange":  -1.09,
"CostofSalesMonthlyChange": -41.68,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange": -16364,
"IndirectCostsMonthlyChange": -15278,
"OperatingProfitMonthlyChange": -1086.1 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 392,
"SalesValue": 34852,
"Distribution":  11.66,
"CostofSales":  88.55,
"Price":  88.91,
"GrossProfit":  34763,
"IndirectCosts":  32457,
"OperatingProfit": 2306.6,
"UnitSalesMonthlyChange": -723,
"SalesValueMonthlyChange": -54001,
"DistributionMonthlyChange":  -2.16,
"CostofSalesMonthlyChange": -137.19,
"PriceMonthlyChange":   9.22,
"GrossProfitMonthlyChange": -53864,
"IndirectCostsMonthlyChange": -50290,
"OperatingProfitMonthlyChange":  -3574 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2582,
"SalesValue": 238563,
"Distribution":  27.35,
"CostofSales":  606.1,
"Price":  92.39,
"GrossProfit": 2.3796e+05,
"IndirectCosts": 2.2217e+05,
"OperatingProfit":  15790,
"UnitSalesMonthlyChange": 282,
"SalesValueMonthlyChange": 24835,
"DistributionMonthlyChange":  -0.52,
"CostofSalesMonthlyChange":   63.1,
"PriceMonthlyChange":  -0.54,
"GrossProfitMonthlyChange":  24772,
"IndirectCostsMonthlyChange":  23128,
"OperatingProfitMonthlyChange": 1644.1 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11141,
"SalesValue": 804580,
"Distribution":  63.99,
"CostofSales": 2044.1,
"Price":  72.22,
"GrossProfit": 8.0254e+05,
"IndirectCosts": 7.4928e+05,
"OperatingProfit":  53254,
"UnitSalesMonthlyChange": -15120,
"SalesValueMonthlyChange": -868896,
"DistributionMonthlyChange":  -4.25,
"CostofSalesMonthlyChange": -2207.5,
"PriceMonthlyChange":    8.5,
"GrossProfitMonthlyChange": -8.6669e+05,
"IndirectCostsMonthlyChange": -8.0918e+05,
"OperatingProfitMonthlyChange": -57510 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11074,
"SalesValue": 695349,
"Distribution":  39.15,
"CostofSales": 1766.6,
"Price":  62.79,
"GrossProfit": 6.9358e+05,
"IndirectCosts": 6.4756e+05,
"OperatingProfit":  46023,
"UnitSalesMonthlyChange": 4541,
"SalesValueMonthlyChange": 270064,
"DistributionMonthlyChange":   8.38,
"CostofSalesMonthlyChange": 686.12,
"PriceMonthlyChange":  -2.31,
"GrossProfitMonthlyChange": 2.6938e+05,
"IndirectCostsMonthlyChange": 2.515e+05,
"OperatingProfitMonthlyChange":  17875 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1561,
"SalesValue": 109201,
"Distribution":  33.22,
"CostofSales": 277.43,
"Price":  69.96,
"GrossProfit": 1.0892e+05,
"IndirectCosts": 1.017e+05,
"OperatingProfit": 7227.6,
"UnitSalesMonthlyChange": -376,
"SalesValueMonthlyChange": -27565,
"DistributionMonthlyChange":   0.97,
"CostofSalesMonthlyChange": -70.04,
"PriceMonthlyChange":  -0.65,
"GrossProfitMonthlyChange": -27495,
"IndirectCostsMonthlyChange": -25671,
"OperatingProfitMonthlyChange": -1824.3 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5270,
"SalesValue": 410405,
"Distribution":  33.69,
"CostofSales": 1042.7,
"Price":  77.88,
"GrossProfit": 4.0936e+05,
"IndirectCosts": 3.822e+05,
"OperatingProfit":  27163,
"UnitSalesMonthlyChange": -124,
"SalesValueMonthlyChange": 7818,
"DistributionMonthlyChange":  -6.93,
"CostofSalesMonthlyChange":  19.87,
"PriceMonthlyChange":   3.24,
"GrossProfitMonthlyChange": 7798.1,
"IndirectCostsMonthlyChange": 7280.7,
"OperatingProfitMonthlyChange": 517.46 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 396,
"SalesValue": 30988,
"Distribution":   6.62,
"CostofSales":  78.73,
"Price":  78.25,
"GrossProfit":  30909,
"IndirectCosts":  28858,
"OperatingProfit": 2050.8,
"UnitSalesMonthlyChange": 20,
"SalesValueMonthlyChange": 1088,
"DistributionMonthlyChange":  -0.74,
"CostofSalesMonthlyChange":   2.76,
"PriceMonthlyChange":  -1.27,
"GrossProfitMonthlyChange": 1085.2,
"IndirectCostsMonthlyChange":   1013,
"OperatingProfitMonthlyChange":   72.2 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1144,
"SalesValue": 143871,
"Distribution":  24.76,
"CostofSales": 365.52,
"Price": 125.76,
"GrossProfit": 1.4351e+05,
"IndirectCosts": 1.3398e+05,
"OperatingProfit": 9522.5,
"UnitSalesMonthlyChange": 35,
"SalesValueMonthlyChange": 5314,
"DistributionMonthlyChange":   -0.4,
"CostofSalesMonthlyChange":   13.5,
"PriceMonthlyChange":   0.82,
"GrossProfitMonthlyChange": 5300.5,
"IndirectCostsMonthlyChange":   4949,
"OperatingProfitMonthlyChange": 351.53 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 424,
"SalesValue": 52649,
"Distribution":   12.3,
"CostofSales": 133.76,
"Price": 124.17,
"GrossProfit":  52515,
"IndirectCosts":  49030,
"OperatingProfit": 3484.9,
"UnitSalesMonthlyChange": -1,
"SalesValueMonthlyChange": -615,
"DistributionMonthlyChange":  -2.59,
"CostofSalesMonthlyChange":  -1.56,
"PriceMonthlyChange":  -1.16,
"GrossProfitMonthlyChange": -613.44,
"IndirectCostsMonthlyChange": -572.73,
"OperatingProfitMonthlyChange": -40.71 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1180,
"SalesValue": 148893,
"Distribution":  19.96,
"CostofSales": 378.28,
"Price": 126.18,
"GrossProfit": 1.4851e+05,
"IndirectCosts": 1.3866e+05,
"OperatingProfit": 9854.9,
"UnitSalesMonthlyChange": 38,
"SalesValueMonthlyChange": 271,
"DistributionMonthlyChange":  -2.53,
"CostofSalesMonthlyChange":   0.69,
"PriceMonthlyChange":  -3.96,
"GrossProfitMonthlyChange": 270.31,
"IndirectCostsMonthlyChange": 252.01,
"OperatingProfitMonthlyChange":   18.3 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3562,
"SalesValue": 401899,
"Distribution":  41.18,
"CostofSales": 1021.1,
"Price": 112.83,
"GrossProfit": 4.0088e+05,
"IndirectCosts": 3.7428e+05,
"OperatingProfit":  26601,
"UnitSalesMonthlyChange": -634,
"SalesValueMonthlyChange": -58960,
"DistributionMonthlyChange":   2.53,
"CostofSalesMonthlyChange": -149.79,
"PriceMonthlyChange":      3,
"GrossProfitMonthlyChange": -58810,
"IndirectCostsMonthlyChange": -54907,
"OperatingProfitMonthlyChange": -3902.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1961,
"SalesValue": 194791,
"Distribution":  26.59,
"CostofSales": 494.89,
"Price":  99.33,
"GrossProfit": 1.943e+05,
"IndirectCosts": 1.814e+05,
"OperatingProfit":  12893,
"UnitSalesMonthlyChange": 64,
"SalesValueMonthlyChange": 6336,
"DistributionMonthlyChange":   6.49,
"CostofSalesMonthlyChange":   16.1,
"PriceMonthlyChange":  -0.01,
"GrossProfitMonthlyChange": 6319.9,
"IndirectCostsMonthlyChange": 5901.1,
"OperatingProfitMonthlyChange": 418.79 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 183,
"SalesValue": 22569,
"Distribution":   4.05,
"CostofSales":  57.34,
"Price": 123.33,
"GrossProfit":  22512,
"IndirectCosts":  21018,
"OperatingProfit": 1493.8,
"UnitSalesMonthlyChange": 23,
"SalesValueMonthlyChange": 2658,
"DistributionMonthlyChange":   0.87,
"CostofSalesMonthlyChange":   6.75,
"PriceMonthlyChange":  -1.11,
"GrossProfitMonthlyChange": 2651.2,
"IndirectCostsMonthlyChange": 2475.3,
"OperatingProfitMonthlyChange": 175.93 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1127,
"SalesValue": 61957,
"Distribution":  15.31,
"CostofSales": 157.41,
"Price":  54.98,
"GrossProfit":  61800,
"IndirectCosts":  57699,
"OperatingProfit": 4100.6,
"UnitSalesMonthlyChange": 897,
"SalesValueMonthlyChange": 46628,
"DistributionMonthlyChange":  10.12,
"CostofSalesMonthlyChange": 118.46,
"PriceMonthlyChange": -11.67,
"GrossProfitMonthlyChange":  46510,
"IndirectCostsMonthlyChange":  43424,
"OperatingProfitMonthlyChange": 3085.8 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 936,
"SalesValue": 81843,
"Distribution":  24.65,
"CostofSales": 207.93,
"Price":  87.44,
"GrossProfit":  81635,
"IndirectCosts":  76218,
"OperatingProfit":   5417,
"UnitSalesMonthlyChange": 134,
"SalesValueMonthlyChange": 9623,
"DistributionMonthlyChange":  -0.67,
"CostofSalesMonthlyChange":  24.45,
"PriceMonthlyChange":  -2.61,
"GrossProfitMonthlyChange": 9598.5,
"IndirectCostsMonthlyChange": 8961.4,
"OperatingProfitMonthlyChange": 637.11 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4345,
"SalesValue": 323471,
"Distribution":  33.35,
"CostofSales": 821.81,
"Price":  74.45,
"GrossProfit": 3.2265e+05,
"IndirectCosts": 3.0124e+05,
"OperatingProfit":  21409,
"UnitSalesMonthlyChange": 764,
"SalesValueMonthlyChange": 52915,
"DistributionMonthlyChange":   0.19,
"CostofSalesMonthlyChange": 134.43,
"PriceMonthlyChange":   -1.1,
"GrossProfitMonthlyChange":  52781,
"IndirectCostsMonthlyChange":  49278,
"OperatingProfitMonthlyChange": 3502.1 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12298,
"SalesValue": 692554,
"Distribution":  28.09,
"CostofSales": 1759.5,
"Price":  56.31,
"GrossProfit": 6.9079e+05,
"IndirectCosts": 6.4496e+05,
"OperatingProfit":  45839,
"UnitSalesMonthlyChange": 11547,
"SalesValueMonthlyChange": 635417,
"DistributionMonthlyChange":   8.99,
"CostofSalesMonthlyChange": 1614.3,
"PriceMonthlyChange": -19.77,
"GrossProfitMonthlyChange": 6.338e+05,
"IndirectCostsMonthlyChange": 5.9175e+05,
"OperatingProfitMonthlyChange":  42057 
},
{
 "Date": "01/03/2011",
"Month": "Mar-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 149,
"SalesValue": 12992,
"Distribution":   6.47,
"CostofSales":  33.01,
"Price":  87.19,
"GrossProfit":  12959,
"IndirectCosts":  12099,
"OperatingProfit": 859.53,
"UnitSalesMonthlyChange": -22,
"SalesValueMonthlyChange": -1695,
"DistributionMonthlyChange":  -0.42,
"CostofSalesMonthlyChange":   -4.3,
"PriceMonthlyChange":    1.3,
"GrossProfitMonthlyChange": -1690.7,
"IndirectCostsMonthlyChange": -1578.5,
"OperatingProfitMonthlyChange": -112.2 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2103,
"SalesValue": 115361,
"Distribution":   96.4,
"CostofSales": 293.09,
"Price":  54.86,
"GrossProfit": 1.1507e+05,
"IndirectCosts": 1.0743e+05,
"OperatingProfit": 7635.6,
"UnitSalesMonthlyChange": 384,
"SalesValueMonthlyChange": 19884,
"DistributionMonthlyChange":   4.12,
"CostofSalesMonthlyChange":  50.52,
"PriceMonthlyChange":  -0.68,
"GrossProfitMonthlyChange":  19833,
"IndirectCostsMonthlyChange":  18517,
"OperatingProfitMonthlyChange": 1316.6 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 593,
"SalesValue": 27710,
"Distribution":  15.43,
"CostofSales":   70.4,
"Price":  46.73,
"GrossProfit":  27640,
"IndirectCosts":  25806,
"OperatingProfit": 1833.7,
"UnitSalesMonthlyChange": -38,
"SalesValueMonthlyChange": -2211,
"DistributionMonthlyChange":   1.22,
"CostofSalesMonthlyChange":  -5.62,
"PriceMonthlyChange":  -0.69,
"GrossProfitMonthlyChange": -2205.4,
"IndirectCostsMonthlyChange":  -2059,
"OperatingProfitMonthlyChange": -146.34 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 685,
"SalesValue": 59836,
"Distribution":  97.94,
"CostofSales": 152.02,
"Price":  87.35,
"GrossProfit":  59684,
"IndirectCosts":  55724,
"OperatingProfit": 3960.2,
"UnitSalesMonthlyChange": -241,
"SalesValueMonthlyChange": -19201,
"DistributionMonthlyChange":  -0.71,
"CostofSalesMonthlyChange": -48.78,
"PriceMonthlyChange":      2,
"GrossProfitMonthlyChange": -19152,
"IndirectCostsMonthlyChange": -17881,
"OperatingProfitMonthlyChange": -1271.2 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 440,
"SalesValue": 39379,
"Distribution":  89.08,
"CostofSales": 100.04,
"Price":   89.5,
"GrossProfit":  39279,
"IndirectCosts":  36673,
"OperatingProfit": 2606.2,
"UnitSalesMonthlyChange": -57,
"SalesValueMonthlyChange": -4992,
"DistributionMonthlyChange":   0.78,
"CostofSalesMonthlyChange": -12.69,
"PriceMonthlyChange":   0.22,
"GrossProfitMonthlyChange": -4979.3,
"IndirectCostsMonthlyChange": -4648.4,
"OperatingProfitMonthlyChange": -330.96 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 4927,
"SalesValue": 396388,
"Distribution":  96.71,
"CostofSales": 1007.1,
"Price":  80.45,
"GrossProfit": 3.9538e+05,
"IndirectCosts": 3.6915e+05,
"OperatingProfit":  26236,
"UnitSalesMonthlyChange": 3029,
"SalesValueMonthlyChange": 223560,
"DistributionMonthlyChange":  -0.07,
"CostofSalesMonthlyChange": 567.97,
"PriceMonthlyChange": -10.61,
"GrossProfitMonthlyChange": 2.2299e+05,
"IndirectCostsMonthlyChange": 2.082e+05,
"OperatingProfitMonthlyChange":  14796 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5598,
"SalesValue": 404735,
"Distribution":  99.95,
"CostofSales": 1028.3,
"Price":   72.3,
"GrossProfit": 4.0371e+05,
"IndirectCosts": 3.7692e+05,
"OperatingProfit":  26788,
"UnitSalesMonthlyChange": -1295,
"SalesValueMonthlyChange": -90810,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange": -230.72,
"PriceMonthlyChange":   0.41,
"GrossProfitMonthlyChange": -90579,
"IndirectCostsMonthlyChange": -84569,
"OperatingProfitMonthlyChange": -6010.5 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10080,
"SalesValue": 626243,
"Distribution":   98.3,
"CostofSales":   1591,
"Price":  62.13,
"GrossProfit": 6.2465e+05,
"IndirectCosts": 5.832e+05,
"OperatingProfit":  41449,
"UnitSalesMonthlyChange": 3140,
"SalesValueMonthlyChange": 167147,
"DistributionMonthlyChange":   -1.7,
"CostofSalesMonthlyChange": 424.66,
"PriceMonthlyChange":  -4.02,
"GrossProfitMonthlyChange": 1.6672e+05,
"IndirectCostsMonthlyChange": 1.5566e+05,
"OperatingProfitMonthlyChange":  11063 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1852,
"SalesValue": 278405,
"Distribution":  97.87,
"CostofSales": 707.32,
"Price": 150.33,
"GrossProfit": 2.777e+05,
"IndirectCosts": 2.5927e+05,
"OperatingProfit":  18427,
"UnitSalesMonthlyChange": 666,
"SalesValueMonthlyChange": 90145,
"DistributionMonthlyChange":   2.48,
"CostofSalesMonthlyChange": 229.03,
"PriceMonthlyChange":  -8.41,
"GrossProfitMonthlyChange":  89916,
"IndirectCostsMonthlyChange":  83950,
"OperatingProfitMonthlyChange": 5966.3 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 649,
"SalesValue": 93830,
"Distribution":   88.5,
"CostofSales": 238.39,
"Price": 144.58,
"GrossProfit":  93592,
"IndirectCosts":  87381,
"OperatingProfit": 6210.6,
"UnitSalesMonthlyChange": -41,
"SalesValueMonthlyChange": -5609,
"DistributionMonthlyChange":  -2.94,
"CostofSalesMonthlyChange": -14.25,
"PriceMonthlyChange":   0.47,
"GrossProfitMonthlyChange": -5594.8,
"IndirectCostsMonthlyChange": -5223.3,
"OperatingProfitMonthlyChange": -371.44 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1308,
"SalesValue": 83180,
"Distribution":  82.02,
"CostofSales": 211.33,
"Price":  63.59,
"GrossProfit":  82969,
"IndirectCosts":  77464,
"OperatingProfit": 5505.1,
"UnitSalesMonthlyChange": 409,
"SalesValueMonthlyChange": 25440,
"DistributionMonthlyChange":   1.64,
"CostofSalesMonthlyChange":  64.64,
"PriceMonthlyChange":  -0.64,
"GrossProfitMonthlyChange":  25375,
"IndirectCostsMonthlyChange":  23692,
"OperatingProfitMonthlyChange": 1683.2 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1078,
"SalesValue": 56331,
"Distribution":  79.53,
"CostofSales": 143.11,
"Price":  52.26,
"GrossProfit":  56188,
"IndirectCosts":  52459,
"OperatingProfit": 3728.4,
"UnitSalesMonthlyChange": -30,
"SalesValueMonthlyChange": -1673,
"DistributionMonthlyChange":  -0.13,
"CostofSalesMonthlyChange":  -4.26,
"PriceMonthlyChange":  -0.09,
"GrossProfitMonthlyChange": -1668.7,
"IndirectCostsMonthlyChange": -1558.4,
"OperatingProfitMonthlyChange": -110.36 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 875,
"SalesValue": 77848,
"Distribution":  91.27,
"CostofSales": 197.78,
"Price":  88.97,
"GrossProfit":  77650,
"IndirectCosts":  72497,
"OperatingProfit": 5152.9,
"UnitSalesMonthlyChange": 348,
"SalesValueMonthlyChange": 28403,
"DistributionMonthlyChange":  -0.86,
"CostofSalesMonthlyChange":  72.16,
"PriceMonthlyChange":  -4.85,
"GrossProfitMonthlyChange":  28331,
"IndirectCostsMonthlyChange":  26450,
"OperatingProfitMonthlyChange": 1880.7 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 980,
"SalesValue": 80177,
"Distribution":  95.54,
"CostofSales":  203.7,
"Price":  81.81,
"GrossProfit":  79973,
"IndirectCosts":  74666,
"OperatingProfit": 5306.9,
"UnitSalesMonthlyChange": -278,
"SalesValueMonthlyChange": -23078,
"DistributionMonthlyChange":  -1.68,
"CostofSalesMonthlyChange": -58.63,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": -23019,
"IndirectCostsMonthlyChange": -21492,
"OperatingProfitMonthlyChange": -1527.1 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 793,
"SalesValue": 48553,
"Distribution":  70.24,
"CostofSales": 123.35,
"Price":  61.23,
"GrossProfit":  48430,
"IndirectCosts":  45216,
"OperatingProfit": 3213.4,
"UnitSalesMonthlyChange": -6,
"SalesValueMonthlyChange": -897,
"DistributionMonthlyChange":  -3.14,
"CostofSalesMonthlyChange":  -2.28,
"PriceMonthlyChange":  -0.66,
"GrossProfitMonthlyChange": -894.72,
"IndirectCostsMonthlyChange": -834.78,
"OperatingProfitMonthlyChange": -59.94 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4112,
"SalesValue": 222610,
"Distribution":  98.36,
"CostofSales": 565.57,
"Price":  54.14,
"GrossProfit": 2.2204e+05,
"IndirectCosts": 2.0731e+05,
"OperatingProfit":  14734,
"UnitSalesMonthlyChange": -132,
"SalesValueMonthlyChange": -3890,
"DistributionMonthlyChange":   0.12,
"CostofSalesMonthlyChange":  -9.88,
"PriceMonthlyChange":   0.77,
"GrossProfitMonthlyChange": -3880.1,
"IndirectCostsMonthlyChange": -3622.5,
"OperatingProfitMonthlyChange": -257.65 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 273,
"SalesValue": 41054,
"Distribution":  52.61,
"CostofSales":  104.3,
"Price": 150.38,
"GrossProfit":  40950,
"IndirectCosts":  38233,
"OperatingProfit": 2716.9,
"UnitSalesMonthlyChange": -35,
"SalesValueMonthlyChange": -5606,
"DistributionMonthlyChange":  -1.24,
"CostofSalesMonthlyChange": -14.24,
"PriceMonthlyChange":  -1.11,
"GrossProfitMonthlyChange": -5591.8,
"IndirectCostsMonthlyChange":  -5220,
"OperatingProfitMonthlyChange": -371.79 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 169,
"SalesValue": 16447,
"Distribution":  20.47,
"CostofSales":  41.78,
"Price":  97.32,
"GrossProfit":  16405,
"IndirectCosts":  15317,
"OperatingProfit": 1088.4,
"UnitSalesMonthlyChange": -34,
"SalesValueMonthlyChange": -3386,
"DistributionMonthlyChange":   1.48,
"CostofSalesMonthlyChange":  -8.61,
"PriceMonthlyChange":  -0.38,
"GrossProfitMonthlyChange": -3377.4,
"IndirectCostsMonthlyChange": -3153.1,
"OperatingProfitMonthlyChange": -224.3 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 757,
"SalesValue": 67106,
"Distribution":  95.48,
"CostofSales": 170.49,
"Price":  88.65,
"GrossProfit":  66936,
"IndirectCosts":  62494,
"OperatingProfit": 4441.2,
"UnitSalesMonthlyChange": -34,
"SalesValueMonthlyChange": -2780,
"DistributionMonthlyChange":  -2.86,
"CostofSalesMonthlyChange":  -7.06,
"PriceMonthlyChange":    0.3,
"GrossProfitMonthlyChange": -2772.9,
"IndirectCostsMonthlyChange": -2588.8,
"OperatingProfitMonthlyChange": -184.19 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 562,
"SalesValue": 48650,
"Distribution":  69.96,
"CostofSales":  123.6,
"Price":  86.57,
"GrossProfit":  48526,
"IndirectCosts":  45306,
"OperatingProfit": 3220.2,
"UnitSalesMonthlyChange": -213,
"SalesValueMonthlyChange": -15513,
"DistributionMonthlyChange": -14.36,
"CostofSalesMonthlyChange": -39.41,
"PriceMonthlyChange":   3.78,
"GrossProfitMonthlyChange": -15474,
"IndirectCostsMonthlyChange": -14447,
"OperatingProfitMonthlyChange": -1026.8 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3443,
"SalesValue": 291548,
"Distribution":  97.63,
"CostofSales": 740.71,
"Price":  84.68,
"GrossProfit": 2.9081e+05,
"IndirectCosts": 2.7151e+05,
"OperatingProfit":  19296,
"UnitSalesMonthlyChange": -1074,
"SalesValueMonthlyChange": -87062,
"DistributionMonthlyChange":  -2.19,
"CostofSalesMonthlyChange": -221.19,
"PriceMonthlyChange":   0.86,
"GrossProfitMonthlyChange": -86841,
"IndirectCostsMonthlyChange": -81078,
"OperatingProfitMonthlyChange": -5762.6 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6055,
"SalesValue": 422152,
"Distribution":    100,
"CostofSales": 1072.5,
"Price":  69.72,
"GrossProfit": 4.2108e+05,
"IndirectCosts": 3.9314e+05,
"OperatingProfit":  27942,
"UnitSalesMonthlyChange": 543,
"SalesValueMonthlyChange": 24568,
"DistributionMonthlyChange":   1.21,
"CostofSalesMonthlyChange":  62.41,
"PriceMonthlyChange":  -2.41,
"GrossProfitMonthlyChange":  24506,
"IndirectCostsMonthlyChange":  22879,
"OperatingProfitMonthlyChange": 1626.5 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 43922,
"SalesValue": 2565906,
"Distribution":  98.94,
"CostofSales": 6518.9,
"Price":  58.42,
"GrossProfit": 2.5594e+06,
"IndirectCosts": 2.3896e+06,
"OperatingProfit": 1.6983e+05,
"UnitSalesMonthlyChange": 17524,
"SalesValueMonthlyChange": 987184,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange": 2508.1,
"PriceMonthlyChange":  -1.38,
"GrossProfitMonthlyChange": 9.8468e+05,
"IndirectCostsMonthlyChange": 9.1934e+05,
"OperatingProfitMonthlyChange":  65339 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3414,
"SalesValue": 204767,
"Distribution":  99.49,
"CostofSales": 520.23,
"Price":  59.98,
"GrossProfit": 2.0425e+05,
"IndirectCosts": 1.9069e+05,
"OperatingProfit":  13553,
"UnitSalesMonthlyChange": 1157,
"SalesValueMonthlyChange": 62097,
"DistributionMonthlyChange":   1.14,
"CostofSalesMonthlyChange": 157.76,
"PriceMonthlyChange":  -3.23,
"GrossProfitMonthlyChange":  61939,
"IndirectCostsMonthlyChange":  57830,
"OperatingProfitMonthlyChange": 4109.5 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 562,
"SalesValue": 49048,
"Distribution":   59.4,
"CostofSales": 124.61,
"Price":  87.27,
"GrossProfit":  48923,
"IndirectCosts":  45677,
"OperatingProfit": 3246.2,
"UnitSalesMonthlyChange": 20,
"SalesValueMonthlyChange": 850,
"DistributionMonthlyChange":  -2.62,
"CostofSalesMonthlyChange":   2.16,
"PriceMonthlyChange":  -1.66,
"GrossProfitMonthlyChange": 847.84,
"IndirectCostsMonthlyChange": 791.76,
"OperatingProfitMonthlyChange":  56.08 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2260,
"SalesValue": 161671,
"Distribution":  92.49,
"CostofSales": 410.74,
"Price":  71.54,
"GrossProfit": 1.6126e+05,
"IndirectCosts": 1.5056e+05,
"OperatingProfit":  10700,
"UnitSalesMonthlyChange": 317,
"SalesValueMonthlyChange": 23301,
"DistributionMonthlyChange":  -1.45,
"CostofSalesMonthlyChange":  59.19,
"PriceMonthlyChange":   0.33,
"GrossProfitMonthlyChange":  23242,
"IndirectCostsMonthlyChange":  21700,
"OperatingProfitMonthlyChange": 1542.2 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 778,
"SalesValue": 89741,
"Distribution":  98.48,
"CostofSales": 227.99,
"Price": 115.35,
"GrossProfit":  89513,
"IndirectCosts":  83573,
"OperatingProfit": 5939.9,
"UnitSalesMonthlyChange": -102,
"SalesValueMonthlyChange": -11018,
"DistributionMonthlyChange":   0.67,
"CostofSalesMonthlyChange":    -28,
"PriceMonthlyChange":   0.85,
"GrossProfitMonthlyChange": -10990,
"IndirectCostsMonthlyChange": -10261,
"OperatingProfitMonthlyChange": -728.88 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 257,
"SalesValue": 30173,
"Distribution":  34.17,
"CostofSales":  76.66,
"Price":  117.4,
"GrossProfit":  30096,
"IndirectCosts":  28099,
"OperatingProfit": 1997.3,
"UnitSalesMonthlyChange": -177,
"SalesValueMonthlyChange": -20376,
"DistributionMonthlyChange": -22.94,
"CostofSalesMonthlyChange": -51.76,
"PriceMonthlyChange":   0.93,
"GrossProfitMonthlyChange": -20324,
"IndirectCostsMonthlyChange": -18976,
"OperatingProfitMonthlyChange": -1348.1 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2809,
"SalesValue": 315158,
"Distribution":  96.08,
"CostofSales": 800.69,
"Price":  112.2,
"GrossProfit": 3.1436e+05,
"IndirectCosts": 2.935e+05,
"OperatingProfit":  20860,
"UnitSalesMonthlyChange": 483,
"SalesValueMonthlyChange": 49374,
"DistributionMonthlyChange":   0.56,
"CostofSalesMonthlyChange": 125.44,
"PriceMonthlyChange":  -2.07,
"GrossProfitMonthlyChange":  49249,
"IndirectCostsMonthlyChange":  45981,
"OperatingProfitMonthlyChange": 3267.9 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4427,
"SalesValue": 448939,
"Distribution":  99.73,
"CostofSales": 1140.6,
"Price": 101.41,
"GrossProfit": 4.478e+05,
"IndirectCosts": 4.1808e+05,
"OperatingProfit":  29715,
"UnitSalesMonthlyChange": 137,
"SalesValueMonthlyChange": 10022,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange":  25.46,
"PriceMonthlyChange":   -0.9,
"GrossProfitMonthlyChange": 9996.5,
"IndirectCostsMonthlyChange": 9332.5,
"OperatingProfitMonthlyChange": 664.08 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 6270,
"SalesValue": 563911,
"Distribution":  97.36,
"CostofSales": 1432.7,
"Price":  89.94,
"GrossProfit": 5.6248e+05,
"IndirectCosts": 5.2515e+05,
"OperatingProfit":  37324,
"UnitSalesMonthlyChange": 2305,
"SalesValueMonthlyChange": 191922,
"DistributionMonthlyChange":    1.3,
"CostofSalesMonthlyChange": 487.59,
"PriceMonthlyChange":  -3.88,
"GrossProfitMonthlyChange": 1.9143e+05,
"IndirectCostsMonthlyChange": 1.7873e+05,
"OperatingProfitMonthlyChange":  12703 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 803,
"SalesValue": 81849,
"Distribution":  41.88,
"CostofSales": 207.95,
"Price": 101.93,
"GrossProfit":  81641,
"IndirectCosts":  76224,
"OperatingProfit": 5417.4,
"UnitSalesMonthlyChange": 130,
"SalesValueMonthlyChange": 13993,
"DistributionMonthlyChange":   1.02,
"CostofSalesMonthlyChange":  35.55,
"PriceMonthlyChange":    1.1,
"GrossProfitMonthlyChange":  13957,
"IndirectCostsMonthlyChange":  13031,
"OperatingProfitMonthlyChange": 926.54 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 721,
"SalesValue": 40326,
"Distribution":  54.89,
"CostofSales": 102.45,
"Price":  55.93,
"GrossProfit":  40224,
"IndirectCosts":  37554,
"OperatingProfit": 2669.1,
"UnitSalesMonthlyChange": -1059,
"SalesValueMonthlyChange": -55450,
"DistributionMonthlyChange": -13.69,
"CostofSalesMonthlyChange": -140.88,
"PriceMonthlyChange":   2.12,
"GrossProfitMonthlyChange": -55309,
"IndirectCostsMonthlyChange": -51639,
"OperatingProfitMonthlyChange": -3669.9 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 789,
"SalesValue": 63376,
"Distribution":  97.09,
"CostofSales": 161.02,
"Price":  80.32,
"GrossProfit":  63215,
"IndirectCosts":  59020,
"OperatingProfit": 4194.5,
"UnitSalesMonthlyChange": -79,
"SalesValueMonthlyChange": -5484,
"DistributionMonthlyChange":   1.78,
"CostofSalesMonthlyChange": -13.93,
"PriceMonthlyChange":   0.99,
"GrossProfitMonthlyChange": -5470.1,
"IndirectCostsMonthlyChange": -5107.1,
"OperatingProfitMonthlyChange": -362.97 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2515,
"SalesValue": 176515,
"Distribution":  99.25,
"CostofSales": 448.46,
"Price":  70.18,
"GrossProfit": 1.7607e+05,
"IndirectCosts": 1.6438e+05,
"OperatingProfit":  11683,
"UnitSalesMonthlyChange": -760,
"SalesValueMonthlyChange": -47046,
"DistributionMonthlyChange":   0.59,
"CostofSalesMonthlyChange": -119.52,
"PriceMonthlyChange":   1.92,
"GrossProfitMonthlyChange": -46926,
"IndirectCostsMonthlyChange": -43812,
"OperatingProfitMonthlyChange": -3114.4 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5896,
"SalesValue": 347991,
"Distribution":  98.34,
"CostofSales": 884.11,
"Price":  59.02,
"GrossProfit": 3.4711e+05,
"IndirectCosts": 3.2407e+05,
"OperatingProfit":  23033,
"UnitSalesMonthlyChange": -12067,
"SalesValueMonthlyChange": -660223,
"DistributionMonthlyChange":  -0.79,
"CostofSalesMonthlyChange": -1677.4,
"PriceMonthlyChange":   2.89,
"GrossProfitMonthlyChange": -6.5855e+05,
"IndirectCostsMonthlyChange": -6.1485e+05,
"OperatingProfitMonthlyChange": -43699 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1031,
"SalesValue": 77837,
"Distribution":  61.64,
"CostofSales": 197.75,
"Price":   75.5,
"GrossProfit":  77639,
"IndirectCosts":  72487,
"OperatingProfit":   5152,
"UnitSalesMonthlyChange": 144,
"SalesValueMonthlyChange": 8791,
"DistributionMonthlyChange":   4.72,
"CostofSalesMonthlyChange":  22.33,
"PriceMonthlyChange":  -2.34,
"GrossProfitMonthlyChange": 8768.7,
"IndirectCostsMonthlyChange": 8186.4,
"OperatingProfitMonthlyChange": 582.23 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 656,
"SalesValue": 40118,
"Distribution":     21,
"CostofSales": 101.92,
"Price":  61.16,
"GrossProfit":  40016,
"IndirectCosts":  37361,
"OperatingProfit": 2654.9,
"UnitSalesMonthlyChange": 23,
"SalesValueMonthlyChange": 657,
"DistributionMonthlyChange":   0.68,
"CostofSalesMonthlyChange":   1.67,
"PriceMonthlyChange":  -1.18,
"GrossProfitMonthlyChange": 655.33,
"IndirectCostsMonthlyChange": 611.85,
"OperatingProfitMonthlyChange":  43.48 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 663,
"SalesValue": 30971,
"Distribution":   4.89,
"CostofSales":  78.68,
"Price":  46.71,
"GrossProfit":  30892,
"IndirectCosts":  28843,
"OperatingProfit": 2049.5,
"UnitSalesMonthlyChange": -47,
"SalesValueMonthlyChange": -2772,
"DistributionMonthlyChange":   0.13,
"CostofSalesMonthlyChange":  -7.05,
"PriceMonthlyChange":  -0.82,
"GrossProfitMonthlyChange": -2764.9,
"IndirectCostsMonthlyChange": -2580.9,
"OperatingProfitMonthlyChange": -184.02 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 31449,
"SalesValue": 1950757,
"Distribution":   67.9,
"CostofSales": 4956.1,
"Price":  62.03,
"GrossProfit": 1.9458e+06,
"IndirectCosts": 1.8167e+06,
"OperatingProfit": 1.2912e+05,
"UnitSalesMonthlyChange": 24745,
"SalesValueMonthlyChange": 1442005,
"DistributionMonthlyChange":  22.39,
"CostofSalesMonthlyChange": 3663.6,
"PriceMonthlyChange": -13.86,
"GrossProfitMonthlyChange": 1.4383e+06,
"IndirectCostsMonthlyChange": 1.3429e+06,
"OperatingProfitMonthlyChange":  95443 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 472,
"SalesValue": 45407,
"Distribution":  13.72,
"CostofSales": 115.36,
"Price":   96.2,
"GrossProfit":  45292,
"IndirectCosts":  42287,
"OperatingProfit":   3005,
"UnitSalesMonthlyChange": -120,
"SalesValueMonthlyChange": -11435,
"DistributionMonthlyChange":  -2.03,
"CostofSalesMonthlyChange": -29.05,
"PriceMonthlyChange":   0.18,
"GrossProfitMonthlyChange": -11406,
"IndirectCostsMonthlyChange": -10649,
"OperatingProfitMonthlyChange": -757.04 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3985,
"SalesValue": 335668,
"Distribution":  37.13,
"CostofSales":  852.8,
"Price":  84.23,
"GrossProfit": 3.3482e+05,
"IndirectCosts": 3.126e+05,
"OperatingProfit":  22217,
"UnitSalesMonthlyChange": 1156,
"SalesValueMonthlyChange": 80975,
"DistributionMonthlyChange":  -0.45,
"CostofSalesMonthlyChange": 205.72,
"PriceMonthlyChange":   -5.8,
"GrossProfitMonthlyChange":  80769,
"IndirectCostsMonthlyChange":  75410,
"OperatingProfitMonthlyChange": 5359.2 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7593,
"SalesValue": 573865,
"Distribution":  44.11,
"CostofSales":   1458,
"Price":  75.58,
"GrossProfit": 5.7241e+05,
"IndirectCosts": 5.3442e+05,
"OperatingProfit":  37983,
"UnitSalesMonthlyChange": 752,
"SalesValueMonthlyChange": 48378,
"DistributionMonthlyChange":  -1.05,
"CostofSalesMonthlyChange": 122.91,
"PriceMonthlyChange":  -1.23,
"GrossProfitMonthlyChange":  48255,
"IndirectCostsMonthlyChange":  45053,
"OperatingProfitMonthlyChange": 3202.6 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7784,
"SalesValue": 512712,
"Distribution":  41.23,
"CostofSales": 1302.6,
"Price":  65.87,
"GrossProfit": 5.1141e+05,
"IndirectCosts": 4.7747e+05,
"OperatingProfit":  33935,
"UnitSalesMonthlyChange": 2544,
"SalesValueMonthlyChange": 140719,
"DistributionMonthlyChange":   1.52,
"CostofSalesMonthlyChange": 357.52,
"PriceMonthlyChange":  -5.12,
"GrossProfitMonthlyChange": 1.4036e+05,
"IndirectCostsMonthlyChange": 1.3105e+05,
"OperatingProfitMonthlyChange": 9313.7 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 697,
"SalesValue": 113167,
"Distribution":  18.17,
"CostofSales": 287.51,
"Price": 162.36,
"GrossProfit": 1.1288e+05,
"IndirectCosts": 1.0539e+05,
"OperatingProfit": 7490.1,
"UnitSalesMonthlyChange": -229,
"SalesValueMonthlyChange": -32821,
"DistributionMonthlyChange":  -0.31,
"CostofSalesMonthlyChange": -83.39,
"PriceMonthlyChange":   4.71,
"GrossProfitMonthlyChange": -32738,
"IndirectCostsMonthlyChange": -30565,
"OperatingProfitMonthlyChange": -2172.7 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 708,
"SalesValue": 108545,
"Distribution":  15.63,
"CostofSales": 275.77,
"Price": 153.31,
"GrossProfit": 1.0827e+05,
"IndirectCosts": 1.0109e+05,
"OperatingProfit":   7184,
"UnitSalesMonthlyChange": 92,
"SalesValueMonthlyChange": 14130,
"DistributionMonthlyChange":  -1.03,
"CostofSalesMonthlyChange":   35.9,
"PriceMonthlyChange":   0.04,
"GrossProfitMonthlyChange":  14094,
"IndirectCostsMonthlyChange":  13159,
"OperatingProfitMonthlyChange": 935.23 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 383,
"SalesValue": 27128,
"Distribution":  13.04,
"CostofSales":  68.92,
"Price":  70.83,
"GrossProfit":  27059,
"IndirectCosts":  25264,
"OperatingProfit": 1795.2,
"UnitSalesMonthlyChange": 31,
"SalesValueMonthlyChange": 1341,
"DistributionMonthlyChange":  -0.56,
"CostofSalesMonthlyChange":   3.41,
"PriceMonthlyChange":  -2.43,
"GrossProfitMonthlyChange": 1337.6,
"IndirectCostsMonthlyChange": 1248.8,
"OperatingProfitMonthlyChange":  88.76 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 664,
"SalesValue": 37327,
"Distribution":  14.71,
"CostofSales":  94.84,
"Price":  56.22,
"GrossProfit":  37232,
"IndirectCosts":  34762,
"OperatingProfit": 2470.4,
"UnitSalesMonthlyChange": -190,
"SalesValueMonthlyChange": -10779,
"DistributionMonthlyChange":  -1.56,
"CostofSalesMonthlyChange": -27.38,
"PriceMonthlyChange":  -0.11,
"GrossProfitMonthlyChange": -10752,
"IndirectCostsMonthlyChange": -10038,
"OperatingProfitMonthlyChange": -713.44 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 881,
"SalesValue": 78286,
"Distribution":  21.84,
"CostofSales": 198.89,
"Price":  88.86,
"GrossProfit":  78087,
"IndirectCosts":  72905,
"OperatingProfit": 5181.9,
"UnitSalesMonthlyChange": 304,
"SalesValueMonthlyChange": 22311,
"DistributionMonthlyChange":   0.73,
"CostofSalesMonthlyChange":  56.68,
"PriceMonthlyChange":  -8.15,
"GrossProfitMonthlyChange":  22254,
"IndirectCostsMonthlyChange":  20778,
"OperatingProfitMonthlyChange": 1476.7 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 735,
"SalesValue": 65497,
"Distribution":  18.26,
"CostofSales":  166.4,
"Price":  89.11,
"GrossProfit":  65331,
"IndirectCosts":  60996,
"OperatingProfit": 4334.9,
"UnitSalesMonthlyChange": -75,
"SalesValueMonthlyChange": -6140,
"DistributionMonthlyChange":  -3.03,
"CostofSalesMonthlyChange":  -15.6,
"PriceMonthlyChange":   0.67,
"GrossProfitMonthlyChange": -6124.4,
"IndirectCostsMonthlyChange": -5717.8,
"OperatingProfitMonthlyChange": -406.58 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 546,
"SalesValue": 34708,
"Distribution":  11.81,
"CostofSales":  88.18,
"Price":  63.57,
"GrossProfit":  34620,
"IndirectCosts":  32323,
"OperatingProfit": 2297.1,
"UnitSalesMonthlyChange": -22,
"SalesValueMonthlyChange": -3145,
"DistributionMonthlyChange":  -1.05,
"CostofSalesMonthlyChange":  -7.99,
"PriceMonthlyChange":  -3.07,
"GrossProfitMonthlyChange":  -3137,
"IndirectCostsMonthlyChange": -2928.5,
"OperatingProfitMonthlyChange": -208.53 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2771,
"SalesValue": 163590,
"Distribution":  35.61,
"CostofSales": 415.62,
"Price":  59.04,
"GrossProfit": 1.6317e+05,
"IndirectCosts": 1.5235e+05,
"OperatingProfit":  10828,
"UnitSalesMonthlyChange": 228,
"SalesValueMonthlyChange": 8813,
"DistributionMonthlyChange":  -0.81,
"CostofSalesMonthlyChange":  22.39,
"PriceMonthlyChange":  -1.82,
"GrossProfitMonthlyChange": 8790.6,
"IndirectCostsMonthlyChange": 8207.1,
"OperatingProfitMonthlyChange":  583.5 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 618,
"SalesValue": 95623,
"Distribution":  18.73,
"CostofSales": 242.94,
"Price": 154.73,
"GrossProfit":  95380,
"IndirectCosts":  89051,
"OperatingProfit": 6329.4,
"UnitSalesMonthlyChange": 43,
"SalesValueMonthlyChange": 4872,
"DistributionMonthlyChange":   1.62,
"CostofSalesMonthlyChange":  12.38,
"PriceMonthlyChange":   -3.1,
"GrossProfitMonthlyChange": 4859.6,
"IndirectCostsMonthlyChange": 4536.6,
"OperatingProfitMonthlyChange": 323.02 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 353,
"SalesValue": 35591,
"Distribution":   9.38,
"CostofSales":  90.43,
"Price": 100.82,
"GrossProfit":  35501,
"IndirectCosts":  33145,
"OperatingProfit": 2355.3,
"UnitSalesMonthlyChange": 1,
"SalesValueMonthlyChange": 234,
"DistributionMonthlyChange":  -1.38,
"CostofSalesMonthlyChange":    0.6,
"PriceMonthlyChange":   0.37,
"GrossProfitMonthlyChange":  233.4,
"IndirectCostsMonthlyChange": 217.92,
"OperatingProfitMonthlyChange":  15.48 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1569,
"SalesValue": 145943,
"Distribution":  29.03,
"CostofSales": 370.78,
"Price":  93.02,
"GrossProfit": 1.4557e+05,
"IndirectCosts": 1.3591e+05,
"OperatingProfit": 9659.2,
"UnitSalesMonthlyChange": -378,
"SalesValueMonthlyChange": -36070,
"DistributionMonthlyChange":  -2.51,
"CostofSalesMonthlyChange": -91.64,
"PriceMonthlyChange":  -0.46,
"GrossProfitMonthlyChange": -35978,
"IndirectCostsMonthlyChange": -33591,
"OperatingProfitMonthlyChange": -2387.8 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 392,
"SalesValue": 34298,
"Distribution":  11.25,
"CostofSales":  87.14,
"Price":  87.49,
"GrossProfit":  34211,
"IndirectCosts":  31941,
"OperatingProfit": 2270.3,
"UnitSalesMonthlyChange": 0,
"SalesValueMonthlyChange": -554,
"DistributionMonthlyChange":  -0.41,
"CostofSalesMonthlyChange":  -1.41,
"PriceMonthlyChange":  -1.42,
"GrossProfitMonthlyChange": -552.59,
"IndirectCostsMonthlyChange": -516.3,
"OperatingProfitMonthlyChange": -36.29 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2318,
"SalesValue": 213039,
"Distribution":  25.45,
"CostofSales": 541.25,
"Price":  91.91,
"GrossProfit": 2.125e+05,
"IndirectCosts": 1.984e+05,
"OperatingProfit":  14101,
"UnitSalesMonthlyChange": -264,
"SalesValueMonthlyChange": -25524,
"DistributionMonthlyChange":   -1.9,
"CostofSalesMonthlyChange": -64.85,
"PriceMonthlyChange":  -0.48,
"GrossProfitMonthlyChange": -25459,
"IndirectCostsMonthlyChange": -23770,
"OperatingProfitMonthlyChange": -1689.4 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 67333,
"SalesValue": 3873629,
"Distribution":  95.04,
"CostofSales": 9841.4,
"Price":  57.53,
"GrossProfit": 3.8638e+06,
"IndirectCosts": 3.6074e+06,
"OperatingProfit": 2.5639e+05,
"UnitSalesMonthlyChange": 56192,
"SalesValueMonthlyChange": 3069049,
"DistributionMonthlyChange":  31.05,
"CostofSalesMonthlyChange": 7797.2,
"PriceMonthlyChange": -14.69,
"GrossProfitMonthlyChange": 3.0613e+06,
"IndirectCostsMonthlyChange": 2.8581e+06,
"OperatingProfitMonthlyChange": 2.0313e+05 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 25716,
"SalesValue": 1535285,
"Distribution":  41.16,
"CostofSales": 3900.6,
"Price":   59.7,
"GrossProfit": 1.5314e+06,
"IndirectCosts": 1.4298e+06,
"OperatingProfit": 1.0162e+05,
"UnitSalesMonthlyChange": 14642,
"SalesValueMonthlyChange": 839936,
"DistributionMonthlyChange":   2.01,
"CostofSalesMonthlyChange": 2133.9,
"PriceMonthlyChange":  -3.09,
"GrossProfitMonthlyChange": 8.378e+05,
"IndirectCostsMonthlyChange": 7.8221e+05,
"OperatingProfitMonthlyChange":  55594 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2249,
"SalesValue": 145658,
"Distribution":  33.96,
"CostofSales": 370.06,
"Price":  64.77,
"GrossProfit": 1.4529e+05,
"IndirectCosts": 1.3565e+05,
"OperatingProfit": 9640.4,
"UnitSalesMonthlyChange": 688,
"SalesValueMonthlyChange": 36457,
"DistributionMonthlyChange":   0.74,
"CostofSalesMonthlyChange":  92.63,
"PriceMonthlyChange":  -5.19,
"GrossProfitMonthlyChange":  36364,
"IndirectCostsMonthlyChange":  33952,
"OperatingProfitMonthlyChange": 2412.8 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3612,
"SalesValue": 292289,
"Distribution":  27.14,
"CostofSales": 742.59,
"Price":  80.92,
"GrossProfit": 2.9155e+05,
"IndirectCosts": 2.722e+05,
"OperatingProfit":  19346,
"UnitSalesMonthlyChange": -1658,
"SalesValueMonthlyChange": -118116,
"DistributionMonthlyChange":  -6.55,
"CostofSalesMonthlyChange": -300.09,
"PriceMonthlyChange":   3.04,
"GrossProfitMonthlyChange": -1.1782e+05,
"IndirectCostsMonthlyChange": -1.1e+05,
"OperatingProfitMonthlyChange": -7817.8 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 541,
"SalesValue": 40425,
"Distribution":   6.76,
"CostofSales":  102.7,
"Price":  74.72,
"GrossProfit":  40322,
"IndirectCosts":  37647,
"OperatingProfit": 2675.6,
"UnitSalesMonthlyChange": 145,
"SalesValueMonthlyChange": 9437,
"DistributionMonthlyChange":   0.14,
"CostofSalesMonthlyChange":  23.97,
"PriceMonthlyChange":  -3.53,
"GrossProfitMonthlyChange":   9413,
"IndirectCostsMonthlyChange": 8788.2,
"OperatingProfitMonthlyChange": 624.81 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 834,
"SalesValue": 104350,
"Distribution":  23.38,
"CostofSales": 265.11,
"Price": 125.12,
"GrossProfit": 1.0408e+05,
"IndirectCosts":  97178,
"OperatingProfit": 6907.1,
"UnitSalesMonthlyChange": -310,
"SalesValueMonthlyChange": -39521,
"DistributionMonthlyChange":  -1.38,
"CostofSalesMonthlyChange": -100.41,
"PriceMonthlyChange":  -0.64,
"GrossProfitMonthlyChange": -39421,
"IndirectCostsMonthlyChange": -36805,
"OperatingProfitMonthlyChange": -2615.4 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 272,
"SalesValue": 33200,
"Distribution":   6.95,
"CostofSales":  84.35,
"Price": 122.06,
"GrossProfit":  33116,
"IndirectCosts":  30918,
"OperatingProfit": 2197.6,
"UnitSalesMonthlyChange": -152,
"SalesValueMonthlyChange": -19449,
"DistributionMonthlyChange":  -5.35,
"CostofSalesMonthlyChange": -49.41,
"PriceMonthlyChange":  -2.11,
"GrossProfitMonthlyChange": -19400,
"IndirectCostsMonthlyChange": -18112,
"OperatingProfitMonthlyChange": -1287.3 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1705,
"SalesValue": 205900,
"Distribution":  24.04,
"CostofSales": 523.11,
"Price": 120.76,
"GrossProfit": 2.0538e+05,
"IndirectCosts": 1.9175e+05,
"OperatingProfit":  13628,
"UnitSalesMonthlyChange": 525,
"SalesValueMonthlyChange": 57007,
"DistributionMonthlyChange":   4.08,
"CostofSalesMonthlyChange": 144.83,
"PriceMonthlyChange":  -5.42,
"GrossProfitMonthlyChange":  56862,
"IndirectCostsMonthlyChange":  53089,
"OperatingProfitMonthlyChange":   3773 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4463,
"SalesValue": 477194,
"Distribution":     41,
"CostofSales": 1212.4,
"Price": 106.92,
"GrossProfit": 4.7598e+05,
"IndirectCosts": 4.444e+05,
"OperatingProfit":  31585,
"UnitSalesMonthlyChange": 901,
"SalesValueMonthlyChange": 75295,
"DistributionMonthlyChange":  -0.18,
"CostofSalesMonthlyChange": 191.29,
"PriceMonthlyChange":  -5.91,
"GrossProfitMonthlyChange":  75104,
"IndirectCostsMonthlyChange":  70120,
"OperatingProfitMonthlyChange":   4984 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3343,
"SalesValue": 317225,
"Distribution":  31.98,
"CostofSales": 805.94,
"Price":  94.89,
"GrossProfit": 3.1642e+05,
"IndirectCosts": 2.9542e+05,
"OperatingProfit":  20996,
"UnitSalesMonthlyChange": 1382,
"SalesValueMonthlyChange": 122434,
"DistributionMonthlyChange":   5.39,
"CostofSalesMonthlyChange": 311.05,
"PriceMonthlyChange":  -4.44,
"GrossProfitMonthlyChange": 1.2212e+05,
"IndirectCostsMonthlyChange": 1.1402e+05,
"OperatingProfitMonthlyChange": 8103.4 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 118,
"SalesValue": 14585,
"Distribution":   1.81,
"CostofSales":  37.06,
"Price":  123.6,
"GrossProfit":  14548,
"IndirectCosts":  13582,
"OperatingProfit": 965.53,
"UnitSalesMonthlyChange": -65,
"SalesValueMonthlyChange": -7984,
"DistributionMonthlyChange":  -2.24,
"CostofSalesMonthlyChange": -20.28,
"PriceMonthlyChange":   0.27,
"GrossProfitMonthlyChange": -7963.7,
"IndirectCostsMonthlyChange": -7435.5,
"OperatingProfitMonthlyChange": -528.26 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 644,
"SalesValue": 36976,
"Distribution":  13.77,
"CostofSales":  93.94,
"Price":  57.42,
"GrossProfit":  36882,
"IndirectCosts":  34434,
"OperatingProfit": 2447.7,
"UnitSalesMonthlyChange": -483,
"SalesValueMonthlyChange": -24981,
"DistributionMonthlyChange":  -1.54,
"CostofSalesMonthlyChange": -63.47,
"PriceMonthlyChange":   2.44,
"GrossProfitMonthlyChange": -24918,
"IndirectCostsMonthlyChange": -23265,
"OperatingProfitMonthlyChange": -1652.9 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 682,
"SalesValue": 59897,
"Distribution":  21.28,
"CostofSales": 152.17,
"Price":  87.83,
"GrossProfit":  59745,
"IndirectCosts":  55780,
"OperatingProfit": 3964.6,
"UnitSalesMonthlyChange": -254,
"SalesValueMonthlyChange": -21946,
"DistributionMonthlyChange":  -3.37,
"CostofSalesMonthlyChange": -55.76,
"PriceMonthlyChange":   0.39,
"GrossProfitMonthlyChange": -21890,
"IndirectCostsMonthlyChange": -20438,
"OperatingProfitMonthlyChange": -1452.4 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4363,
"SalesValue": 317219,
"Distribution":  31.33,
"CostofSales": 805.93,
"Price":  72.71,
"GrossProfit": 3.1641e+05,
"IndirectCosts": 2.9542e+05,
"OperatingProfit":  20996,
"UnitSalesMonthlyChange": 18,
"SalesValueMonthlyChange": -6252,
"DistributionMonthlyChange":  -2.02,
"CostofSalesMonthlyChange": -15.88,
"PriceMonthlyChange":  -1.74,
"GrossProfitMonthlyChange": -6236.1,
"IndirectCostsMonthlyChange": -5822.3,
"OperatingProfitMonthlyChange": -413.82 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4691,
"SalesValue": 274301,
"Distribution":  27.98,
"CostofSales": 696.89,
"Price":  58.47,
"GrossProfit": 2.736e+05,
"IndirectCosts": 2.5545e+05,
"OperatingProfit":  18156,
"UnitSalesMonthlyChange": -7607,
"SalesValueMonthlyChange": -418253,
"DistributionMonthlyChange":  -0.11,
"CostofSalesMonthlyChange": -1062.6,
"PriceMonthlyChange":   2.16,
"GrossProfitMonthlyChange": -4.1719e+05,
"IndirectCostsMonthlyChange": -3.8951e+05,
"OperatingProfitMonthlyChange": -27683 
},
{
 "Date": "01/04/2011",
"Month": "Apr-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 239,
"SalesValue": 20456,
"Distribution":   6.26,
"CostofSales":  51.97,
"Price":  85.59,
"GrossProfit":  20404,
"IndirectCosts":  19050,
"OperatingProfit": 1353.6,
"UnitSalesMonthlyChange": 90,
"SalesValueMonthlyChange": 7464,
"DistributionMonthlyChange":  -0.21,
"CostofSalesMonthlyChange":  18.96,
"PriceMonthlyChange":   -1.6,
"GrossProfitMonthlyChange":   7445,
"IndirectCostsMonthlyChange":   6951,
"OperatingProfitMonthlyChange": 494.03 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 8416,
"SalesValue": 387529,
"Distribution":   95.8,
"CostofSales": 984.56,
"Price":  46.05,
"GrossProfit": 3.8654e+05,
"IndirectCosts": 3.609e+05,
"OperatingProfit":  25649,
"UnitSalesMonthlyChange": 6313,
"SalesValueMonthlyChange": 272168,
"DistributionMonthlyChange":   -0.6,
"CostofSalesMonthlyChange": 691.47,
"PriceMonthlyChange":  -8.81,
"GrossProfitMonthlyChange": 2.7148e+05,
"IndirectCostsMonthlyChange": 2.5346e+05,
"OperatingProfitMonthlyChange":  18014 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 635,
"SalesValue": 28004,
"Distribution":   15.4,
"CostofSales":  71.15,
"Price":   44.1,
"GrossProfit":  27933,
"IndirectCosts":  26079,
"OperatingProfit": 1853.7,
"UnitSalesMonthlyChange": 42,
"SalesValueMonthlyChange": 294,
"DistributionMonthlyChange":  -0.03,
"CostofSalesMonthlyChange":   0.75,
"PriceMonthlyChange":  -2.63,
"GrossProfitMonthlyChange": 293.25,
"IndirectCostsMonthlyChange": 273.24,
"OperatingProfitMonthlyChange":  20.01 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 718,
"SalesValue": 61328,
"Distribution":  97.56,
"CostofSales": 155.81,
"Price":  85.42,
"GrossProfit":  61172,
"IndirectCosts":  57113,
"OperatingProfit": 4059.3,
"UnitSalesMonthlyChange": 33,
"SalesValueMonthlyChange": 1492,
"DistributionMonthlyChange":  -0.38,
"CostofSalesMonthlyChange":   3.79,
"PriceMonthlyChange":  -1.93,
"GrossProfitMonthlyChange": 1488.2,
"IndirectCostsMonthlyChange": 1389.1,
"OperatingProfitMonthlyChange":  99.12 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 785,
"SalesValue": 64561,
"Distribution":  93.66,
"CostofSales": 164.02,
"Price":  82.24,
"GrossProfit":  64397,
"IndirectCosts":  60123,
"OperatingProfit": 4273.5,
"UnitSalesMonthlyChange": 345,
"SalesValueMonthlyChange": 25182,
"DistributionMonthlyChange":   4.58,
"CostofSalesMonthlyChange":  63.98,
"PriceMonthlyChange":  -7.26,
"GrossProfitMonthlyChange":  25118,
"IndirectCostsMonthlyChange":  23451,
"OperatingProfitMonthlyChange": 1667.3 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2777,
"SalesValue": 232477,
"Distribution":  99.74,
"CostofSales": 590.63,
"Price":  83.72,
"GrossProfit": 2.3189e+05,
"IndirectCosts": 2.165e+05,
"OperatingProfit":  15387,
"UnitSalesMonthlyChange": -2150,
"SalesValueMonthlyChange": -163911,
"DistributionMonthlyChange":   3.03,
"CostofSalesMonthlyChange": -416.43,
"PriceMonthlyChange":   3.27,
"GrossProfitMonthlyChange": -1.6349e+05,
"IndirectCostsMonthlyChange": -1.5265e+05,
"OperatingProfitMonthlyChange": -10849 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4457,
"SalesValue": 320483,
"Distribution":  99.13,
"CostofSales": 814.22,
"Price":  71.91,
"GrossProfit": 3.1967e+05,
"IndirectCosts": 2.9846e+05,
"OperatingProfit":  21212,
"UnitSalesMonthlyChange": -1141,
"SalesValueMonthlyChange": -84252,
"DistributionMonthlyChange":  -0.82,
"CostofSalesMonthlyChange": -214.05,
"PriceMonthlyChange":  -0.39,
"GrossProfitMonthlyChange": -84038,
"IndirectCostsMonthlyChange": -78462,
"OperatingProfitMonthlyChange": -5576.4 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10965,
"SalesValue": 676784,
"Distribution":  99.94,
"CostofSales": 1719.4,
"Price":  61.72,
"GrossProfit": 6.7506e+05,
"IndirectCosts": 6.3027e+05,
"OperatingProfit":  44795,
"UnitSalesMonthlyChange": 885,
"SalesValueMonthlyChange": 50541,
"DistributionMonthlyChange":   1.64,
"CostofSalesMonthlyChange":  128.4,
"PriceMonthlyChange":  -0.41,
"GrossProfitMonthlyChange":  50413,
"IndirectCostsMonthlyChange":  47067,
"OperatingProfitMonthlyChange": 3345.7 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 820,
"SalesValue": 131220,
"Distribution":  95.14,
"CostofSales": 333.38,
"Price": 160.02,
"GrossProfit": 1.3089e+05,
"IndirectCosts": 1.222e+05,
"OperatingProfit": 8685.1,
"UnitSalesMonthlyChange": -1032,
"SalesValueMonthlyChange": -147185,
"DistributionMonthlyChange":  -2.73,
"CostofSalesMonthlyChange": -373.94,
"PriceMonthlyChange":   9.69,
"GrossProfitMonthlyChange": -1.4681e+05,
"IndirectCostsMonthlyChange": -1.3707e+05,
"OperatingProfitMonthlyChange":  -9742 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 694,
"SalesValue": 100153,
"Distribution":  95.05,
"CostofSales": 254.45,
"Price": 144.31,
"GrossProfit":  99899,
"IndirectCosts":  93270,
"OperatingProfit": 6628.7,
"UnitSalesMonthlyChange": 45,
"SalesValueMonthlyChange": 6323,
"DistributionMonthlyChange":   6.55,
"CostofSalesMonthlyChange":  16.06,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": 6306.9,
"IndirectCostsMonthlyChange": 5888.8,
"OperatingProfitMonthlyChange": 418.14 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1006,
"SalesValue": 65509,
"Distribution":  79.12,
"CostofSales": 166.43,
"Price":  65.12,
"GrossProfit":  65343,
"IndirectCosts":  61006,
"OperatingProfit": 4336.3,
"UnitSalesMonthlyChange": -302,
"SalesValueMonthlyChange": -17671,
"DistributionMonthlyChange":   -2.9,
"CostofSalesMonthlyChange":  -44.9,
"PriceMonthlyChange":   1.53,
"GrossProfitMonthlyChange": -17626,
"IndirectCostsMonthlyChange": -16457,
"OperatingProfitMonthlyChange": -1168.8 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 883,
"SalesValue": 46693,
"Distribution":  79.85,
"CostofSales": 118.63,
"Price":  52.88,
"GrossProfit":  46574,
"IndirectCosts":  43484,
"OperatingProfit": 3090.3,
"UnitSalesMonthlyChange": -195,
"SalesValueMonthlyChange": -9638,
"DistributionMonthlyChange":   0.32,
"CostofSalesMonthlyChange": -24.48,
"PriceMonthlyChange":   0.62,
"GrossProfitMonthlyChange": -9613.5,
"IndirectCostsMonthlyChange": -8975.4,
"OperatingProfitMonthlyChange": -638.1 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 549,
"SalesValue": 50672,
"Distribution":  92.07,
"CostofSales": 128.74,
"Price":   92.3,
"GrossProfit":  50543,
"IndirectCosts":  47190,
"OperatingProfit": 3353.5,
"UnitSalesMonthlyChange": -326,
"SalesValueMonthlyChange": -27176,
"DistributionMonthlyChange":    0.8,
"CostofSalesMonthlyChange": -69.04,
"PriceMonthlyChange":   3.33,
"GrossProfitMonthlyChange": -27107,
"IndirectCostsMonthlyChange": -25307,
"OperatingProfitMonthlyChange": -1799.5 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1124,
"SalesValue": 91648,
"Distribution":  96.64,
"CostofSales": 232.84,
"Price":  81.54,
"GrossProfit":  91415,
"IndirectCosts":  85349,
"OperatingProfit": 6065.8,
"UnitSalesMonthlyChange": 144,
"SalesValueMonthlyChange": 11471,
"DistributionMonthlyChange":    1.1,
"CostofSalesMonthlyChange":  29.14,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange":  11442,
"IndirectCostsMonthlyChange":  10683,
"OperatingProfitMonthlyChange": 758.87 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 671,
"SalesValue": 40768,
"Distribution":   70.7,
"CostofSales": 103.57,
"Price":  60.76,
"GrossProfit":  40664,
"IndirectCosts":  37966,
"OperatingProfit": 2698.7,
"UnitSalesMonthlyChange": -122,
"SalesValueMonthlyChange": -7785,
"DistributionMonthlyChange":   0.46,
"CostofSalesMonthlyChange": -19.78,
"PriceMonthlyChange":  -0.47,
"GrossProfitMonthlyChange": -7765.2,
"IndirectCostsMonthlyChange": -7250.5,
"OperatingProfitMonthlyChange": -514.71 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2906,
"SalesValue": 160920,
"Distribution":  99.13,
"CostofSales": 408.83,
"Price":  55.38,
"GrossProfit": 1.6051e+05,
"IndirectCosts": 1.4986e+05,
"OperatingProfit":  10651,
"UnitSalesMonthlyChange": -1206,
"SalesValueMonthlyChange": -61690,
"DistributionMonthlyChange":   0.77,
"CostofSalesMonthlyChange": -156.74,
"PriceMonthlyChange":   1.24,
"GrossProfitMonthlyChange": -61533,
"IndirectCostsMonthlyChange": -57450,
"OperatingProfitMonthlyChange": -4082.9 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 105,
"SalesValue": 16132,
"Distribution":  42.11,
"CostofSales":  40.99,
"Price": 153.64,
"GrossProfit":  16091,
"IndirectCosts":  15023,
"OperatingProfit": 1067.5,
"UnitSalesMonthlyChange": -168,
"SalesValueMonthlyChange": -24922,
"DistributionMonthlyChange":  -10.5,
"CostofSalesMonthlyChange": -63.31,
"PriceMonthlyChange":   3.26,
"GrossProfitMonthlyChange": -24859,
"IndirectCostsMonthlyChange": -23209,
"OperatingProfitMonthlyChange": -1649.3 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 159,
"SalesValue": 15808,
"Distribution":  21.39,
"CostofSales":  40.16,
"Price":  99.42,
"GrossProfit":  15768,
"IndirectCosts":  14722,
"OperatingProfit": 1046.1,
"UnitSalesMonthlyChange": -10,
"SalesValueMonthlyChange": -639,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange":  -1.62,
"PriceMonthlyChange":    2.1,
"GrossProfitMonthlyChange": -637.38,
"IndirectCostsMonthlyChange": -595.09,
"OperatingProfitMonthlyChange": -42.29 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 631,
"SalesValue": 55726,
"Distribution":  98.83,
"CostofSales": 141.58,
"Price":  88.31,
"GrossProfit":  55584,
"IndirectCosts":  51896,
"OperatingProfit": 3688.2,
"UnitSalesMonthlyChange": -126,
"SalesValueMonthlyChange": -11380,
"DistributionMonthlyChange":   3.35,
"CostofSalesMonthlyChange": -28.91,
"PriceMonthlyChange":  -0.34,
"GrossProfitMonthlyChange": -11351,
"IndirectCostsMonthlyChange": -10598,
"OperatingProfitMonthlyChange": -753.03 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 630,
"SalesValue": 53968,
"Distribution":  79.65,
"CostofSales": 137.11,
"Price":  85.66,
"GrossProfit":  53831,
"IndirectCosts":  50259,
"OperatingProfit": 3571.8,
"UnitSalesMonthlyChange": 68,
"SalesValueMonthlyChange": 5318,
"DistributionMonthlyChange":   9.69,
"CostofSalesMonthlyChange":  13.51,
"PriceMonthlyChange":  -0.91,
"GrossProfitMonthlyChange": 5304.5,
"IndirectCostsMonthlyChange": 4952.9,
"OperatingProfitMonthlyChange": 351.62 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3184,
"SalesValue": 269995,
"Distribution":  98.87,
"CostofSales": 685.95,
"Price":   84.8,
"GrossProfit": 2.6931e+05,
"IndirectCosts": 2.5144e+05,
"OperatingProfit":  17870,
"UnitSalesMonthlyChange": -259,
"SalesValueMonthlyChange": -21553,
"DistributionMonthlyChange":   1.24,
"CostofSalesMonthlyChange": -54.76,
"PriceMonthlyChange":   0.12,
"GrossProfitMonthlyChange": -21498,
"IndirectCostsMonthlyChange": -20072,
"OperatingProfitMonthlyChange": -1426.3 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5911,
"SalesValue": 419757,
"Distribution":  99.71,
"CostofSales": 1066.4,
"Price":  71.01,
"GrossProfit": 4.1869e+05,
"IndirectCosts": 3.9091e+05,
"OperatingProfit":  27783,
"UnitSalesMonthlyChange": -144,
"SalesValueMonthlyChange": -2395,
"DistributionMonthlyChange":  -0.29,
"CostofSalesMonthlyChange":  -6.09,
"PriceMonthlyChange":   1.29,
"GrossProfitMonthlyChange": -2388.9,
"IndirectCostsMonthlyChange":  -2230,
"OperatingProfitMonthlyChange": -158.88 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26189,
"SalesValue": 1556059,
"Distribution":  99.94,
"CostofSales": 3953.3,
"Price":  59.42,
"GrossProfit": 1.5521e+06,
"IndirectCosts": 1.4491e+06,
"OperatingProfit": 1.0299e+05,
"UnitSalesMonthlyChange": -17733,
"SalesValueMonthlyChange": -1009847,
"DistributionMonthlyChange":      1,
"CostofSalesMonthlyChange": -2565.6,
"PriceMonthlyChange":      1,
"GrossProfitMonthlyChange": -1.0073e+06,
"IndirectCostsMonthlyChange": -9.4044e+05,
"OperatingProfitMonthlyChange": -66840 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2188,
"SalesValue": 132131,
"Distribution":  95.23,
"CostofSales": 335.69,
"Price":  60.39,
"GrossProfit": 1.318e+05,
"IndirectCosts": 1.2305e+05,
"OperatingProfit": 8745.6,
"UnitSalesMonthlyChange": -1226,
"SalesValueMonthlyChange": -72636,
"DistributionMonthlyChange":  -4.26,
"CostofSalesMonthlyChange": -184.54,
"PriceMonthlyChange":   0.41,
"GrossProfitMonthlyChange": -72451,
"IndirectCostsMonthlyChange": -67644,
"OperatingProfitMonthlyChange":  -4807 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 574,
"SalesValue": 50139,
"Distribution":  59.38,
"CostofSales": 127.39,
"Price":  87.35,
"GrossProfit":  50012,
"IndirectCosts":  46693,
"OperatingProfit": 3318.6,
"UnitSalesMonthlyChange": 12,
"SalesValueMonthlyChange": 1091,
"DistributionMonthlyChange":  -0.02,
"CostofSalesMonthlyChange":   2.78,
"PriceMonthlyChange":   0.08,
"GrossProfitMonthlyChange": 1088.2,
"IndirectCostsMonthlyChange": 1015.8,
"OperatingProfitMonthlyChange":  72.39 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1346,
"SalesValue": 102638,
"Distribution":  93.04,
"CostofSales": 260.76,
"Price":  76.25,
"GrossProfit": 1.0238e+05,
"IndirectCosts":  95584,
"OperatingProfit": 6793.6,
"UnitSalesMonthlyChange": -914,
"SalesValueMonthlyChange": -59033,
"DistributionMonthlyChange":   0.55,
"CostofSalesMonthlyChange": -149.98,
"PriceMonthlyChange":   4.71,
"GrossProfitMonthlyChange": -58883,
"IndirectCostsMonthlyChange": -54976,
"OperatingProfitMonthlyChange": -3906.9 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 920,
"SalesValue": 104199,
"Distribution":  98.93,
"CostofSales": 264.73,
"Price": 113.26,
"GrossProfit": 1.0393e+05,
"IndirectCosts":  97038,
"OperatingProfit": 6896.7,
"UnitSalesMonthlyChange": 142,
"SalesValueMonthlyChange": 14458,
"DistributionMonthlyChange":   0.45,
"CostofSalesMonthlyChange":  36.74,
"PriceMonthlyChange":  -2.09,
"GrossProfitMonthlyChange":  14421,
"IndirectCostsMonthlyChange":  13465,
"OperatingProfitMonthlyChange": 956.75 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 96,
"SalesValue": 11740,
"Distribution":  20.08,
"CostofSales":  29.83,
"Price": 122.29,
"GrossProfit":  11710,
"IndirectCosts":  10933,
"OperatingProfit": 776.85,
"UnitSalesMonthlyChange": -161,
"SalesValueMonthlyChange": -18433,
"DistributionMonthlyChange": -14.09,
"CostofSalesMonthlyChange": -46.83,
"PriceMonthlyChange":   4.89,
"GrossProfitMonthlyChange": -18386,
"IndirectCostsMonthlyChange": -17166,
"OperatingProfitMonthlyChange": -1220.4 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2613,
"SalesValue": 296282,
"Distribution":   95.3,
"CostofSales": 752.74,
"Price": 113.39,
"GrossProfit": 2.9553e+05,
"IndirectCosts": 2.7592e+05,
"OperatingProfit":  19610,
"UnitSalesMonthlyChange": -196,
"SalesValueMonthlyChange": -18876,
"DistributionMonthlyChange":  -0.78,
"CostofSalesMonthlyChange": -47.95,
"PriceMonthlyChange":   1.19,
"GrossProfitMonthlyChange": -18828,
"IndirectCostsMonthlyChange": -17578,
"OperatingProfitMonthlyChange": -1249.9 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3161,
"SalesValue": 328843,
"Distribution":  99.44,
"CostofSales": 835.46,
"Price": 104.03,
"GrossProfit": 3.2801e+05,
"IndirectCosts": 3.0624e+05,
"OperatingProfit":  21766,
"UnitSalesMonthlyChange": -1266,
"SalesValueMonthlyChange": -120096,
"DistributionMonthlyChange":  -0.29,
"CostofSalesMonthlyChange": -305.12,
"PriceMonthlyChange":   2.62,
"GrossProfitMonthlyChange": -1.1979e+05,
"IndirectCostsMonthlyChange": -1.1184e+05,
"OperatingProfitMonthlyChange": -7948.9 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4339,
"SalesValue": 405577,
"Distribution":  97.02,
"CostofSales": 1030.4,
"Price":  93.47,
"GrossProfit": 4.0455e+05,
"IndirectCosts": 3.777e+05,
"OperatingProfit":  26844,
"UnitSalesMonthlyChange": -1931,
"SalesValueMonthlyChange": -158334,
"DistributionMonthlyChange":  -0.34,
"CostofSalesMonthlyChange": -402.26,
"PriceMonthlyChange":   3.53,
"GrossProfitMonthlyChange": -1.5793e+05,
"IndirectCostsMonthlyChange": -1.4745e+05,
"OperatingProfitMonthlyChange": -10480 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 775,
"SalesValue": 78413,
"Distribution":  47.07,
"CostofSales": 199.22,
"Price": 101.18,
"GrossProfit":  78214,
"IndirectCosts":  73024,
"OperatingProfit": 5190.1,
"UnitSalesMonthlyChange": -28,
"SalesValueMonthlyChange": -3436,
"DistributionMonthlyChange":   5.19,
"CostofSalesMonthlyChange":  -8.73,
"PriceMonthlyChange":  -0.75,
"GrossProfitMonthlyChange": -3427.3,
"IndirectCostsMonthlyChange":  -3200,
"OperatingProfitMonthlyChange": -227.24 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 478,
"SalesValue": 28717,
"Distribution":  80.16,
"CostofSales":  72.96,
"Price":  60.08,
"GrossProfit":  28644,
"IndirectCosts":  26743,
"OperatingProfit": 1901.1,
"UnitSalesMonthlyChange": -243,
"SalesValueMonthlyChange": -11609,
"DistributionMonthlyChange":  25.27,
"CostofSalesMonthlyChange": -29.49,
"PriceMonthlyChange":   4.15,
"GrossProfitMonthlyChange": -11580,
"IndirectCostsMonthlyChange": -10812,
"OperatingProfitMonthlyChange":   -768 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 959,
"SalesValue": 74303,
"Distribution":  96.33,
"CostofSales": 188.77,
"Price":  77.48,
"GrossProfit":  74114,
"IndirectCosts":  69196,
"OperatingProfit": 4918.1,
"UnitSalesMonthlyChange": 170,
"SalesValueMonthlyChange": 10927,
"DistributionMonthlyChange":  -0.76,
"CostofSalesMonthlyChange":  27.75,
"PriceMonthlyChange":  -2.84,
"GrossProfitMonthlyChange":  10899,
"IndirectCostsMonthlyChange":  10176,
"OperatingProfitMonthlyChange": 723.61 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1762,
"SalesValue": 126008,
"Distribution":  98.28,
"CostofSales": 320.14,
"Price":  71.51,
"GrossProfit": 1.2569e+05,
"IndirectCosts": 1.1735e+05,
"OperatingProfit": 8339.8,
"UnitSalesMonthlyChange": -753,
"SalesValueMonthlyChange": -50507,
"DistributionMonthlyChange":  -0.97,
"CostofSalesMonthlyChange": -128.32,
"PriceMonthlyChange":   1.33,
"GrossProfitMonthlyChange": -50379,
"IndirectCostsMonthlyChange": -47036,
"OperatingProfitMonthlyChange": -3343.1 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3219,
"SalesValue": 196832,
"Distribution":  93.47,
"CostofSales": 500.08,
"Price":  61.15,
"GrossProfit": 1.9633e+05,
"IndirectCosts": 1.833e+05,
"OperatingProfit":  13027,
"UnitSalesMonthlyChange": -2677,
"SalesValueMonthlyChange": -151159,
"DistributionMonthlyChange":  -4.87,
"CostofSalesMonthlyChange": -384.03,
"PriceMonthlyChange":   2.13,
"GrossProfitMonthlyChange": -1.5077e+05,
"IndirectCostsMonthlyChange": -1.4077e+05,
"OperatingProfitMonthlyChange": -10005 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 899,
"SalesValue": 68609,
"Distribution":  59.86,
"CostofSales": 174.31,
"Price":  76.32,
"GrossProfit":  68435,
"IndirectCosts":  63893,
"OperatingProfit": 4541.2,
"UnitSalesMonthlyChange": -132,
"SalesValueMonthlyChange": -9228,
"DistributionMonthlyChange":  -1.78,
"CostofSalesMonthlyChange": -23.44,
"PriceMonthlyChange":   0.82,
"GrossProfitMonthlyChange": -9204.6,
"IndirectCostsMonthlyChange": -8593.8,
"OperatingProfitMonthlyChange": -610.78 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4924,
"SalesValue": 225484,
"Distribution":  26.08,
"CostofSales": 572.86,
"Price":  45.79,
"GrossProfit": 2.2491e+05,
"IndirectCosts": 2.0999e+05,
"OperatingProfit":  14925,
"UnitSalesMonthlyChange": 4268,
"SalesValueMonthlyChange": 185366,
"DistributionMonthlyChange":   5.08,
"CostofSalesMonthlyChange": 470.94,
"PriceMonthlyChange": -15.37,
"GrossProfitMonthlyChange": 1.849e+05,
"IndirectCostsMonthlyChange": 1.7263e+05,
"OperatingProfitMonthlyChange":  12270 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 743,
"SalesValue": 32733,
"Distribution":   5.17,
"CostofSales":  83.16,
"Price":  44.06,
"GrossProfit":  32650,
"IndirectCosts":  30483,
"OperatingProfit": 2166.5,
"UnitSalesMonthlyChange": 80,
"SalesValueMonthlyChange": 1762,
"DistributionMonthlyChange":   0.28,
"CostofSalesMonthlyChange":   4.48,
"PriceMonthlyChange":  -2.65,
"GrossProfitMonthlyChange": 1757.5,
"IndirectCostsMonthlyChange": 1640.5,
"OperatingProfitMonthlyChange": 116.99 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2684,
"SalesValue": 202254,
"Distribution":  36.28,
"CostofSales": 513.85,
"Price":  75.36,
"GrossProfit": 2.0174e+05,
"IndirectCosts": 1.8835e+05,
"OperatingProfit":  13387,
"UnitSalesMonthlyChange": -28765,
"SalesValueMonthlyChange": -1748503,
"DistributionMonthlyChange": -31.62,
"CostofSalesMonthlyChange": -4442.2,
"PriceMonthlyChange":  13.33,
"GrossProfitMonthlyChange": -1.7441e+06,
"IndirectCostsMonthlyChange": -1.6283e+06,
"OperatingProfitMonthlyChange": -1.1573e+05 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 473,
"SalesValue": 43814,
"Distribution":  16.42,
"CostofSales": 111.31,
"Price":  92.63,
"GrossProfit":  43703,
"IndirectCosts":  40803,
"OperatingProfit": 2900.1,
"UnitSalesMonthlyChange": 1,
"SalesValueMonthlyChange": -1593,
"DistributionMonthlyChange":    2.7,
"CostofSalesMonthlyChange":  -4.05,
"PriceMonthlyChange":  -3.57,
"GrossProfitMonthlyChange":  -1589,
"IndirectCostsMonthlyChange": -1484.1,
"OperatingProfitMonthlyChange": -104.88 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2315,
"SalesValue": 210614,
"Distribution":  37.15,
"CostofSales": 535.09,
"Price":  90.98,
"GrossProfit": 2.1008e+05,
"IndirectCosts": 1.9614e+05,
"OperatingProfit":  13940,
"UnitSalesMonthlyChange": -1670,
"SalesValueMonthlyChange": -125054,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange": -317.71,
"PriceMonthlyChange":   6.75,
"GrossProfitMonthlyChange": -1.2474e+05,
"IndirectCostsMonthlyChange": -1.1646e+05,
"OperatingProfitMonthlyChange": -8276.6 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6527,
"SalesValue": 497338,
"Distribution":     44,
"CostofSales": 1263.5,
"Price":   76.2,
"GrossProfit": 4.9607e+05,
"IndirectCosts": 4.6316e+05,
"OperatingProfit":  32918,
"UnitSalesMonthlyChange": -1066,
"SalesValueMonthlyChange": -76527,
"DistributionMonthlyChange":  -0.11,
"CostofSalesMonthlyChange": -194.42,
"PriceMonthlyChange":   0.62,
"GrossProfitMonthlyChange": -76333,
"IndirectCostsMonthlyChange": -71267,
"OperatingProfitMonthlyChange": -5065.1 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6356,
"SalesValue": 416768,
"Distribution":  39.81,
"CostofSales": 1058.8,
"Price":  65.57,
"GrossProfit": 4.1571e+05,
"IndirectCosts": 3.8812e+05,
"OperatingProfit":  27585,
"UnitSalesMonthlyChange": -1428,
"SalesValueMonthlyChange": -95944,
"DistributionMonthlyChange":  -1.42,
"CostofSalesMonthlyChange": -243.76,
"PriceMonthlyChange":   -0.3,
"GrossProfitMonthlyChange": -95700,
"IndirectCostsMonthlyChange": -89350,
"OperatingProfitMonthlyChange": -6350.1 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 440,
"SalesValue": 75038,
"Distribution":  17.11,
"CostofSales": 190.64,
"Price": 170.54,
"GrossProfit":  74847,
"IndirectCosts":  69881,
"OperatingProfit": 4966.8,
"UnitSalesMonthlyChange": -257,
"SalesValueMonthlyChange": -38129,
"DistributionMonthlyChange":  -1.06,
"CostofSalesMonthlyChange": -96.87,
"PriceMonthlyChange":   8.18,
"GrossProfitMonthlyChange": -38032,
"IndirectCostsMonthlyChange": -35509,
"OperatingProfitMonthlyChange": -2523.3 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 582,
"SalesValue": 90433,
"Distribution":  18.74,
"CostofSales": 229.75,
"Price": 155.38,
"GrossProfit":  90203,
"IndirectCosts":  84217,
"OperatingProfit": 5985.9,
"UnitSalesMonthlyChange": -126,
"SalesValueMonthlyChange": -18112,
"DistributionMonthlyChange":   3.11,
"CostofSalesMonthlyChange": -46.02,
"PriceMonthlyChange":   2.07,
"GrossProfitMonthlyChange": -18066,
"IndirectCostsMonthlyChange": -16868,
"OperatingProfitMonthlyChange":  -1198 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 397,
"SalesValue": 28388,
"Distribution":  13.36,
"CostofSales":  72.12,
"Price":  71.51,
"GrossProfit":  28316,
"IndirectCosts":  26437,
"OperatingProfit": 1879.1,
"UnitSalesMonthlyChange": 14,
"SalesValueMonthlyChange": 1260,
"DistributionMonthlyChange":   0.32,
"CostofSalesMonthlyChange":    3.2,
"PriceMonthlyChange":   0.68,
"GrossProfitMonthlyChange": 1256.8,
"IndirectCostsMonthlyChange": 1172.8,
"OperatingProfitMonthlyChange":  83.95 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 558,
"SalesValue": 31522,
"Distribution":  14.57,
"CostofSales":  80.08,
"Price":  56.49,
"GrossProfit":  31442,
"IndirectCosts":  29355,
"OperatingProfit": 2086.7,
"UnitSalesMonthlyChange": -106,
"SalesValueMonthlyChange": -5805,
"DistributionMonthlyChange":  -0.14,
"CostofSalesMonthlyChange": -14.76,
"PriceMonthlyChange":   0.27,
"GrossProfitMonthlyChange": -5790.2,
"IndirectCostsMonthlyChange": -5406.6,
"OperatingProfitMonthlyChange": -383.65 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 546,
"SalesValue": 51266,
"Distribution":  18.94,
"CostofSales": 130.25,
"Price":  93.89,
"GrossProfit":  51136,
"IndirectCosts":  47742,
"OperatingProfit": 3393.4,
"UnitSalesMonthlyChange": -335,
"SalesValueMonthlyChange": -27020,
"DistributionMonthlyChange":   -2.9,
"CostofSalesMonthlyChange": -68.64,
"PriceMonthlyChange":   5.03,
"GrossProfitMonthlyChange": -26951,
"IndirectCostsMonthlyChange": -25163,
"OperatingProfitMonthlyChange": -1788.6 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 570,
"SalesValue": 50647,
"Distribution":  22.01,
"CostofSales": 128.67,
"Price":  88.85,
"GrossProfit":  50518,
"IndirectCosts":  47166,
"OperatingProfit": 3352.6,
"UnitSalesMonthlyChange": -165,
"SalesValueMonthlyChange": -14850,
"DistributionMonthlyChange":   3.75,
"CostofSalesMonthlyChange": -37.73,
"PriceMonthlyChange":  -0.26,
"GrossProfitMonthlyChange": -14812,
"IndirectCostsMonthlyChange": -13830,
"OperatingProfitMonthlyChange": -982.33 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 383,
"SalesValue": 24233,
"Distribution":  12.31,
"CostofSales":  61.57,
"Price":  63.27,
"GrossProfit":  24171,
"IndirectCosts":  22567,
"OperatingProfit": 1604.1,
"UnitSalesMonthlyChange": -163,
"SalesValueMonthlyChange": -10475,
"DistributionMonthlyChange":    0.5,
"CostofSalesMonthlyChange": -26.61,
"PriceMonthlyChange":   -0.3,
"GrossProfitMonthlyChange": -10448,
"IndirectCostsMonthlyChange": -9755.4,
"OperatingProfitMonthlyChange": -692.95 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1996,
"SalesValue": 119576,
"Distribution":  35.52,
"CostofSales": 303.79,
"Price":  59.91,
"GrossProfit": 1.1927e+05,
"IndirectCosts": 1.1136e+05,
"OperatingProfit": 7914.6,
"UnitSalesMonthlyChange": -775,
"SalesValueMonthlyChange": -44014,
"DistributionMonthlyChange":  -0.09,
"CostofSalesMonthlyChange": -111.83,
"PriceMonthlyChange":   0.87,
"GrossProfitMonthlyChange": -43902,
"IndirectCostsMonthlyChange": -40989,
"OperatingProfitMonthlyChange":  -2913 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 546,
"SalesValue": 86290,
"Distribution":  19.64,
"CostofSales": 219.23,
"Price": 158.04,
"GrossProfit":  86071,
"IndirectCosts":  80360,
"OperatingProfit": 5711.1,
"UnitSalesMonthlyChange": -72,
"SalesValueMonthlyChange": -9333,
"DistributionMonthlyChange":   0.91,
"CostofSalesMonthlyChange": -23.71,
"PriceMonthlyChange":   3.31,
"GrossProfitMonthlyChange": -9309.3,
"IndirectCostsMonthlyChange":  -8691,
"OperatingProfitMonthlyChange": -618.29 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 257,
"SalesValue": 25863,
"Distribution":  10.86,
"CostofSales":  65.71,
"Price": 100.63,
"GrossProfit":  25797,
"IndirectCosts":  24085,
"OperatingProfit": 1711.8,
"UnitSalesMonthlyChange": -96,
"SalesValueMonthlyChange": -9728,
"DistributionMonthlyChange":   1.48,
"CostofSalesMonthlyChange": -24.72,
"PriceMonthlyChange":  -0.19,
"GrossProfitMonthlyChange": -9703.3,
"IndirectCostsMonthlyChange": -9059.8,
"OperatingProfitMonthlyChange": -643.49 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1452,
"SalesValue": 135512,
"Distribution":  32.77,
"CostofSales": 344.29,
"Price":  93.33,
"GrossProfit": 1.3517e+05,
"IndirectCosts": 1.262e+05,
"OperatingProfit": 8968.8,
"UnitSalesMonthlyChange": -117,
"SalesValueMonthlyChange": -10431,
"DistributionMonthlyChange":   3.74,
"CostofSalesMonthlyChange": -26.49,
"PriceMonthlyChange":   0.31,
"GrossProfitMonthlyChange": -10405,
"IndirectCostsMonthlyChange": -9714.1,
"OperatingProfitMonthlyChange": -690.41 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 277,
"SalesValue": 25370,
"Distribution":  11.29,
"CostofSales":  64.45,
"Price":  91.59,
"GrossProfit":  25306,
"IndirectCosts":  23626,
"OperatingProfit": 1679.4,
"UnitSalesMonthlyChange": -115,
"SalesValueMonthlyChange": -8928,
"DistributionMonthlyChange":   0.04,
"CostofSalesMonthlyChange": -22.69,
"PriceMonthlyChange":    4.1,
"GrossProfitMonthlyChange": -8905.3,
"IndirectCostsMonthlyChange": -8314.4,
"OperatingProfitMonthlyChange": -590.92 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1996,
"SalesValue": 183542,
"Distribution":  27.08,
"CostofSales": 466.31,
"Price":  91.95,
"GrossProfit": 1.8308e+05,
"IndirectCosts": 1.7093e+05,
"OperatingProfit":  12148,
"UnitSalesMonthlyChange": -322,
"SalesValueMonthlyChange": -29497,
"DistributionMonthlyChange":   1.63,
"CostofSalesMonthlyChange": -74.94,
"PriceMonthlyChange":   0.04,
"GrossProfitMonthlyChange": -29422,
"IndirectCostsMonthlyChange": -27469,
"OperatingProfitMonthlyChange": -1952.7 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 31980,
"SalesValue": 1957504,
"Distribution":  79.39,
"CostofSales": 4973.2,
"Price":  61.21,
"GrossProfit": 1.9525e+06,
"IndirectCosts": 1.823e+06,
"OperatingProfit": 1.2956e+05,
"UnitSalesMonthlyChange": -35353,
"SalesValueMonthlyChange": -1916125,
"DistributionMonthlyChange": -15.65,
"CostofSalesMonthlyChange": -4868.1,
"PriceMonthlyChange":   3.68,
"GrossProfitMonthlyChange": -1.9113e+06,
"IndirectCostsMonthlyChange": -1.7844e+06,
"OperatingProfitMonthlyChange": -1.2682e+05 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 13060,
"SalesValue": 814326,
"Distribution":   40.2,
"CostofSales": 2068.9,
"Price":  62.35,
"GrossProfit": 8.1226e+05,
"IndirectCosts": 7.5836e+05,
"OperatingProfit":  53898,
"UnitSalesMonthlyChange": -12656,
"SalesValueMonthlyChange": -720959,
"DistributionMonthlyChange":  -0.96,
"CostofSalesMonthlyChange": -1831.7,
"PriceMonthlyChange":   2.65,
"GrossProfitMonthlyChange": -7.1913e+05,
"IndirectCostsMonthlyChange": -6.7141e+05,
"OperatingProfitMonthlyChange": -47719 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1434,
"SalesValue": 98656,
"Distribution":  31.84,
"CostofSales": 250.64,
"Price":   68.8,
"GrossProfit":  98405,
"IndirectCosts":  91876,
"OperatingProfit": 6529.6,
"UnitSalesMonthlyChange": -815,
"SalesValueMonthlyChange": -47002,
"DistributionMonthlyChange":  -2.12,
"CostofSalesMonthlyChange": -119.42,
"PriceMonthlyChange":   4.03,
"GrossProfitMonthlyChange": -46883,
"IndirectCostsMonthlyChange": -43772,
"OperatingProfitMonthlyChange": -3110.8 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1623,
"SalesValue": 136418,
"Distribution":  37.44,
"CostofSales": 346.58,
"Price":  84.05,
"GrossProfit": 1.3607e+05,
"IndirectCosts": 1.2704e+05,
"OperatingProfit": 9028.8,
"UnitSalesMonthlyChange": -1989,
"SalesValueMonthlyChange": -155871,
"DistributionMonthlyChange":   10.3,
"CostofSalesMonthlyChange": -396.01,
"PriceMonthlyChange":   3.13,
"GrossProfitMonthlyChange": -1.5547e+05,
"IndirectCostsMonthlyChange": -1.4516e+05,
"OperatingProfitMonthlyChange": -10317 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 340,
"SalesValue": 27176,
"Distribution":   7.34,
"CostofSales":  69.04,
"Price":  79.93,
"GrossProfit":  27107,
"IndirectCosts":  25309,
"OperatingProfit": 1798.3,
"UnitSalesMonthlyChange": -201,
"SalesValueMonthlyChange": -13249,
"DistributionMonthlyChange":   0.58,
"CostofSalesMonthlyChange": -33.66,
"PriceMonthlyChange":   5.21,
"GrossProfitMonthlyChange": -13215,
"IndirectCostsMonthlyChange": -12338,
"OperatingProfitMonthlyChange": -877.3 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 944,
"SalesValue": 117811,
"Distribution":  26.37,
"CostofSales": 299.31,
"Price":  124.8,
"GrossProfit": 1.1751e+05,
"IndirectCosts": 1.0971e+05,
"OperatingProfit":   7798,
"UnitSalesMonthlyChange": 110,
"SalesValueMonthlyChange": 13461,
"DistributionMonthlyChange":   2.99,
"CostofSalesMonthlyChange":   34.2,
"PriceMonthlyChange":  -0.32,
"GrossProfitMonthlyChange":  13427,
"IndirectCostsMonthlyChange":  12536,
"OperatingProfitMonthlyChange": 890.95 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 187,
"SalesValue": 23425,
"Distribution":   6.29,
"CostofSales":  59.51,
"Price": 125.27,
"GrossProfit":  23365,
"IndirectCosts":  21815,
"OperatingProfit": 1550.3,
"UnitSalesMonthlyChange": -85,
"SalesValueMonthlyChange": -9775,
"DistributionMonthlyChange":  -0.66,
"CostofSalesMonthlyChange": -24.84,
"PriceMonthlyChange":   3.21,
"GrossProfitMonthlyChange": -9750.2,
"IndirectCostsMonthlyChange": -9102.8,
"OperatingProfitMonthlyChange": -647.35 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1364,
"SalesValue": 172515,
"Distribution":  23.97,
"CostofSales": 438.29,
"Price": 126.48,
"GrossProfit": 1.7208e+05,
"IndirectCosts": 1.6066e+05,
"OperatingProfit":  11418,
"UnitSalesMonthlyChange": -341,
"SalesValueMonthlyChange": -33385,
"DistributionMonthlyChange":  -0.07,
"CostofSalesMonthlyChange": -84.82,
"PriceMonthlyChange":   5.72,
"GrossProfitMonthlyChange": -33300,
"IndirectCostsMonthlyChange": -31091,
"OperatingProfitMonthlyChange": -2209.5 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3483,
"SalesValue": 387374,
"Distribution":  42.45,
"CostofSales": 984.16,
"Price": 111.22,
"GrossProfit": 3.8639e+05,
"IndirectCosts": 3.6075e+05,
"OperatingProfit":  25640,
"UnitSalesMonthlyChange": -980,
"SalesValueMonthlyChange": -89820,
"DistributionMonthlyChange":   1.45,
"CostofSalesMonthlyChange": -228.2,
"PriceMonthlyChange":    4.3,
"GrossProfitMonthlyChange": -89592,
"IndirectCostsMonthlyChange": -83647,
"OperatingProfitMonthlyChange":  -5945 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2254,
"SalesValue": 226100,
"Distribution":  32.58,
"CostofSales": 574.43,
"Price": 100.31,
"GrossProfit": 2.2553e+05,
"IndirectCosts": 2.1056e+05,
"OperatingProfit":  14965,
"UnitSalesMonthlyChange": -1089,
"SalesValueMonthlyChange": -91125,
"DistributionMonthlyChange":    0.6,
"CostofSalesMonthlyChange": -231.51,
"PriceMonthlyChange":   5.42,
"GrossProfitMonthlyChange": -90893,
"IndirectCostsMonthlyChange": -84862,
"OperatingProfitMonthlyChange": -6031.4 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 166,
"SalesValue": 20480,
"Distribution":   3.16,
"CostofSales":  52.03,
"Price": 123.37,
"GrossProfit":  20428,
"IndirectCosts":  19073,
"OperatingProfit": 1355.2,
"UnitSalesMonthlyChange": 48,
"SalesValueMonthlyChange": 5895,
"DistributionMonthlyChange":   1.35,
"CostofSalesMonthlyChange":  14.97,
"PriceMonthlyChange":  -0.23,
"GrossProfitMonthlyChange":   5880,
"IndirectCostsMonthlyChange": 5490.4,
"OperatingProfitMonthlyChange": 389.62 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 572,
"SalesValue": 34367,
"Distribution":  17.56,
"CostofSales":  87.31,
"Price":  60.08,
"GrossProfit":  34280,
"IndirectCosts":  32005,
"OperatingProfit": 2274.9,
"UnitSalesMonthlyChange": -72,
"SalesValueMonthlyChange": -2609,
"DistributionMonthlyChange":   3.79,
"CostofSalesMonthlyChange":  -6.63,
"PriceMonthlyChange":   2.66,
"GrossProfitMonthlyChange": -2602.4,
"IndirectCostsMonthlyChange": -2429.5,
"OperatingProfitMonthlyChange": -172.87 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 623,
"SalesValue": 54437,
"Distribution":  22.96,
"CostofSales":  138.3,
"Price":  87.38,
"GrossProfit":  54299,
"IndirectCosts":  50695,
"OperatingProfit": 3603.2,
"UnitSalesMonthlyChange": -59,
"SalesValueMonthlyChange": -5460,
"DistributionMonthlyChange":   1.68,
"CostofSalesMonthlyChange": -13.87,
"PriceMonthlyChange":  -0.45,
"GrossProfitMonthlyChange": -5446.1,
"IndirectCostsMonthlyChange": -5084.8,
"OperatingProfitMonthlyChange": -361.38 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3194,
"SalesValue": 240178,
"Distribution":  33.62,
"CostofSales": 610.19,
"Price":   75.2,
"GrossProfit": 2.3957e+05,
"IndirectCosts": 2.2367e+05,
"OperatingProfit":  15897,
"UnitSalesMonthlyChange": -1169,
"SalesValueMonthlyChange": -77041,
"DistributionMonthlyChange":   2.29,
"CostofSalesMonthlyChange": -195.74,
"PriceMonthlyChange":   2.49,
"GrossProfitMonthlyChange": -76845,
"IndirectCostsMonthlyChange": -71747,
"OperatingProfitMonthlyChange": -5098.4 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1633,
"SalesValue": 101210,
"Distribution":  20.39,
"CostofSales": 257.14,
"Price":  61.98,
"GrossProfit": 1.0095e+05,
"IndirectCosts":  94254,
"OperatingProfit": 6698.5,
"UnitSalesMonthlyChange": -3058,
"SalesValueMonthlyChange": -173091,
"DistributionMonthlyChange":  -7.59,
"CostofSalesMonthlyChange": -439.75,
"PriceMonthlyChange":   3.51,
"GrossProfitMonthlyChange": -1.7265e+05,
"IndirectCostsMonthlyChange": -1.6119e+05,
"OperatingProfitMonthlyChange": -11457 
},
{
 "Date": "01/05/2011",
"Month": "May-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 167,
"SalesValue": 14618,
"Distribution":    6.3,
"CostofSales":  37.14,
"Price":  87.53,
"GrossProfit":  14581,
"IndirectCosts":  13614,
"OperatingProfit": 967.15,
"UnitSalesMonthlyChange": -72,
"SalesValueMonthlyChange": -5838,
"DistributionMonthlyChange":   0.04,
"CostofSalesMonthlyChange": -14.83,
"PriceMonthlyChange":   1.94,
"GrossProfitMonthlyChange": -5823.2,
"IndirectCostsMonthlyChange": -5436.8,
"OperatingProfitMonthlyChange": -386.41 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2358,
"SalesValue": 122869,
"Distribution":  96.17,
"CostofSales": 312.16,
"Price":  52.11,
"GrossProfit": 1.2256e+05,
"IndirectCosts": 1.1442e+05,
"OperatingProfit": 8132.2,
"UnitSalesMonthlyChange": -6058,
"SalesValueMonthlyChange": -264660,
"DistributionMonthlyChange":   0.37,
"CostofSalesMonthlyChange": -672.4,
"PriceMonthlyChange":   6.06,
"GrossProfitMonthlyChange": -2.6399e+05,
"IndirectCostsMonthlyChange": -2.4647e+05,
"OperatingProfitMonthlyChange": -17517 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 677,
"SalesValue": 29842,
"Distribution":  16.55,
"CostofSales":  75.82,
"Price":  44.08,
"GrossProfit":  29766,
"IndirectCosts":  27791,
"OperatingProfit":   1975,
"UnitSalesMonthlyChange": 42,
"SalesValueMonthlyChange": 1838,
"DistributionMonthlyChange":   1.15,
"CostofSalesMonthlyChange":   4.67,
"PriceMonthlyChange":  -0.02,
"GrossProfitMonthlyChange": 1833.3,
"IndirectCostsMonthlyChange":   1712,
"OperatingProfitMonthlyChange": 121.28 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 590,
"SalesValue": 51025,
"Distribution":  94.77,
"CostofSales": 129.64,
"Price":  86.48,
"GrossProfit":  50895,
"IndirectCosts":  47518,
"OperatingProfit": 3377.6,
"UnitSalesMonthlyChange": -128,
"SalesValueMonthlyChange": -10303,
"DistributionMonthlyChange":  -2.79,
"CostofSalesMonthlyChange": -26.17,
"PriceMonthlyChange":   1.06,
"GrossProfitMonthlyChange": -10277,
"IndirectCostsMonthlyChange": -9595.1,
"OperatingProfitMonthlyChange": -681.75 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 915,
"SalesValue": 72220,
"Distribution":  91.33,
"CostofSales": 183.48,
"Price":  78.93,
"GrossProfit":  72037,
"IndirectCosts":  67256,
"OperatingProfit": 4780.4,
"UnitSalesMonthlyChange": 130,
"SalesValueMonthlyChange": 7659,
"DistributionMonthlyChange":  -2.33,
"CostofSalesMonthlyChange":  19.46,
"PriceMonthlyChange":  -3.31,
"GrossProfitMonthlyChange": 7639.5,
"IndirectCostsMonthlyChange": 7132.6,
"OperatingProfitMonthlyChange": 506.93 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3837,
"SalesValue": 316565,
"Distribution":  99.64,
"CostofSales": 804.27,
"Price":   82.5,
"GrossProfit": 3.1576e+05,
"IndirectCosts": 2.9481e+05,
"OperatingProfit":  20952,
"UnitSalesMonthlyChange": 1060,
"SalesValueMonthlyChange": 84088,
"DistributionMonthlyChange":   -0.1,
"CostofSalesMonthlyChange": 213.64,
"PriceMonthlyChange":  -1.22,
"GrossProfitMonthlyChange":  83874,
"IndirectCostsMonthlyChange":  78309,
"OperatingProfitMonthlyChange": 5565.4 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8597,
"SalesValue": 590416,
"Distribution":  99.79,
"CostofSales":   1500,
"Price":  68.68,
"GrossProfit": 5.8892e+05,
"IndirectCosts": 5.4984e+05,
"OperatingProfit":  39079,
"UnitSalesMonthlyChange": 4140,
"SalesValueMonthlyChange": 269933,
"DistributionMonthlyChange":   0.66,
"CostofSalesMonthlyChange": 685.79,
"PriceMonthlyChange":  -3.23,
"GrossProfitMonthlyChange": 2.6925e+05,
"IndirectCostsMonthlyChange": 2.5138e+05,
"OperatingProfitMonthlyChange":  17867 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 15096,
"SalesValue": 916467,
"Distribution":  98.96,
"CostofSales": 2328.4,
"Price":  60.71,
"GrossProfit": 9.1414e+05,
"IndirectCosts": 8.5348e+05,
"OperatingProfit":  60659,
"UnitSalesMonthlyChange": 4131,
"SalesValueMonthlyChange": 239683,
"DistributionMonthlyChange":  -0.98,
"CostofSalesMonthlyChange": 608.94,
"PriceMonthlyChange":  -1.01,
"GrossProfitMonthlyChange": 2.3907e+05,
"IndirectCostsMonthlyChange": 2.2321e+05,
"OperatingProfitMonthlyChange":  15864 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1034,
"SalesValue": 159158,
"Distribution":   93.6,
"CostofSales": 404.36,
"Price": 153.92,
"GrossProfit": 1.5875e+05,
"IndirectCosts": 1.4822e+05,
"OperatingProfit":  10534,
"UnitSalesMonthlyChange": 214,
"SalesValueMonthlyChange": 27938,
"DistributionMonthlyChange":  -1.54,
"CostofSalesMonthlyChange":  70.98,
"PriceMonthlyChange":   -6.1,
"GrossProfitMonthlyChange":  27867,
"IndirectCostsMonthlyChange":  26018,
"OperatingProfitMonthlyChange": 1848.8 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 724,
"SalesValue": 102111,
"Distribution":  91.36,
"CostofSales": 259.42,
"Price": 141.04,
"GrossProfit": 1.0185e+05,
"IndirectCosts":  95093,
"OperatingProfit": 6758.5,
"UnitSalesMonthlyChange": 30,
"SalesValueMonthlyChange": 1958,
"DistributionMonthlyChange":  -3.69,
"CostofSalesMonthlyChange":   4.97,
"PriceMonthlyChange":  -3.27,
"GrossProfitMonthlyChange":   1953,
"IndirectCostsMonthlyChange": 1823.2,
"OperatingProfitMonthlyChange": 129.79 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 977,
"SalesValue": 65244,
"Distribution":  94.42,
"CostofSales": 165.76,
"Price":  66.78,
"GrossProfit":  65078,
"IndirectCosts":  60760,
"OperatingProfit": 4318.4,
"UnitSalesMonthlyChange": -29,
"SalesValueMonthlyChange": -265,
"DistributionMonthlyChange":   15.3,
"CostofSalesMonthlyChange":  -0.67,
"PriceMonthlyChange":   1.66,
"GrossProfitMonthlyChange": -264.33,
"IndirectCostsMonthlyChange": -246.42,
"OperatingProfitMonthlyChange": -17.91 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1015,
"SalesValue": 53945,
"Distribution":  79.17,
"CostofSales": 137.05,
"Price":  53.15,
"GrossProfit":  53808,
"IndirectCosts":  50237,
"OperatingProfit": 3570.7,
"UnitSalesMonthlyChange": 132,
"SalesValueMonthlyChange": 7252,
"DistributionMonthlyChange":  -0.68,
"CostofSalesMonthlyChange":  18.42,
"PriceMonthlyChange":   0.27,
"GrossProfitMonthlyChange": 7233.6,
"IndirectCostsMonthlyChange": 6753.2,
"OperatingProfitMonthlyChange": 480.37 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 698,
"SalesValue": 63664,
"Distribution":  88.45,
"CostofSales": 161.74,
"Price":  91.21,
"GrossProfit":  63502,
"IndirectCosts":  59288,
"OperatingProfit": 4214.1,
"UnitSalesMonthlyChange": 149,
"SalesValueMonthlyChange": 12992,
"DistributionMonthlyChange":  -3.62,
"CostofSalesMonthlyChange":     33,
"PriceMonthlyChange":  -1.09,
"GrossProfitMonthlyChange":  12959,
"IndirectCostsMonthlyChange":  12098,
"OperatingProfitMonthlyChange": 860.66 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 998,
"SalesValue": 82741,
"Distribution":  94.83,
"CostofSales": 210.21,
"Price":  82.91,
"GrossProfit":  82531,
"IndirectCosts":  77054,
"OperatingProfit": 5476.8,
"UnitSalesMonthlyChange": -126,
"SalesValueMonthlyChange": -8907,
"DistributionMonthlyChange":  -1.81,
"CostofSalesMonthlyChange": -22.63,
"PriceMonthlyChange":   1.37,
"GrossProfitMonthlyChange": -8884.4,
"IndirectCostsMonthlyChange": -8295.4,
"OperatingProfitMonthlyChange": -588.98 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 835,
"SalesValue": 50775,
"Distribution":  68.69,
"CostofSales":    129,
"Price":  60.81,
"GrossProfit":  50646,
"IndirectCosts":  47285,
"OperatingProfit": 3360.7,
"UnitSalesMonthlyChange": 164,
"SalesValueMonthlyChange": 10007,
"DistributionMonthlyChange":  -2.01,
"CostofSalesMonthlyChange":  25.43,
"PriceMonthlyChange":   0.05,
"GrossProfitMonthlyChange": 9981.6,
"IndirectCostsMonthlyChange": 9319.6,
"OperatingProfitMonthlyChange": 661.96 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2866,
"SalesValue": 158945,
"Distribution":  98.49,
"CostofSales": 403.82,
"Price":  55.46,
"GrossProfit": 1.5854e+05,
"IndirectCosts": 1.4802e+05,
"OperatingProfit":  10520,
"UnitSalesMonthlyChange": -40,
"SalesValueMonthlyChange": -1975,
"DistributionMonthlyChange":  -0.64,
"CostofSalesMonthlyChange":  -5.01,
"PriceMonthlyChange":   0.08,
"GrossProfitMonthlyChange":  -1970,
"IndirectCostsMonthlyChange": -1839.5,
"OperatingProfitMonthlyChange": -130.54 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 156,
"SalesValue": 24442,
"Distribution":  36.98,
"CostofSales":  62.09,
"Price": 156.68,
"GrossProfit":  24380,
"IndirectCosts":  22762,
"OperatingProfit": 1618.1,
"UnitSalesMonthlyChange": 51,
"SalesValueMonthlyChange": 8310,
"DistributionMonthlyChange":  -5.13,
"CostofSalesMonthlyChange":   21.1,
"PriceMonthlyChange":   3.04,
"GrossProfitMonthlyChange": 8288.9,
"IndirectCostsMonthlyChange": 7738.3,
"OperatingProfitMonthlyChange": 550.59 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 161,
"SalesValue": 16024,
"Distribution":  21.07,
"CostofSales":  40.71,
"Price":  99.53,
"GrossProfit":  15983,
"IndirectCosts":  14922,
"OperatingProfit":   1061,
"UnitSalesMonthlyChange": 2,
"SalesValueMonthlyChange": 216,
"DistributionMonthlyChange":  -0.32,
"CostofSalesMonthlyChange":   0.55,
"PriceMonthlyChange":   0.11,
"GrossProfitMonthlyChange": 215.45,
"IndirectCostsMonthlyChange": 200.59,
"OperatingProfitMonthlyChange":  14.86 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 738,
"SalesValue": 64907,
"Distribution":  98.85,
"CostofSales":  164.9,
"Price":  87.95,
"GrossProfit":  64742,
"IndirectCosts":  60446,
"OperatingProfit": 4296.2,
"UnitSalesMonthlyChange": 107,
"SalesValueMonthlyChange": 9181,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange":  23.32,
"PriceMonthlyChange":  -0.36,
"GrossProfitMonthlyChange": 9157.7,
"IndirectCostsMonthlyChange": 8549.6,
"OperatingProfitMonthlyChange": 608.05 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 686,
"SalesValue": 60092,
"Distribution":  89.27,
"CostofSales": 152.67,
"Price":   87.6,
"GrossProfit":  59939,
"IndirectCosts":  55962,
"OperatingProfit": 3977.5,
"UnitSalesMonthlyChange": 56,
"SalesValueMonthlyChange": 6124,
"DistributionMonthlyChange":   9.62,
"CostofSalesMonthlyChange":  15.56,
"PriceMonthlyChange":   1.94,
"GrossProfitMonthlyChange": 6108.4,
"IndirectCostsMonthlyChange": 5702.7,
"OperatingProfitMonthlyChange":  405.7 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3643,
"SalesValue": 310928,
"Distribution":  97.19,
"CostofSales": 789.94,
"Price":  85.35,
"GrossProfit": 3.1014e+05,
"IndirectCosts": 2.8956e+05,
"OperatingProfit":  20580,
"UnitSalesMonthlyChange": 459,
"SalesValueMonthlyChange": 40933,
"DistributionMonthlyChange":  -1.68,
"CostofSalesMonthlyChange": 103.99,
"PriceMonthlyChange":   0.55,
"GrossProfitMonthlyChange":  40829,
"IndirectCostsMonthlyChange":  38119,
"OperatingProfitMonthlyChange": 2709.6 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5586,
"SalesValue": 398140,
"Distribution":  98.33,
"CostofSales": 1011.5,
"Price":  71.27,
"GrossProfit": 3.9713e+05,
"IndirectCosts": 3.7078e+05,
"OperatingProfit":  26352,
"UnitSalesMonthlyChange": -325,
"SalesValueMonthlyChange": -21617,
"DistributionMonthlyChange":  -1.38,
"CostofSalesMonthlyChange": -54.91,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -21562,
"IndirectCostsMonthlyChange": -20132,
"OperatingProfitMonthlyChange": -1430.4 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26830,
"SalesValue": 1606084,
"Distribution":  99.79,
"CostofSales": 4080.4,
"Price":  59.86,
"GrossProfit": 1.602e+06,
"IndirectCosts": 1.4957e+06,
"OperatingProfit": 1.063e+05,
"UnitSalesMonthlyChange": 641,
"SalesValueMonthlyChange": 50025,
"DistributionMonthlyChange":  -0.15,
"CostofSalesMonthlyChange": 127.09,
"PriceMonthlyChange":   0.44,
"GrossProfitMonthlyChange":  49898,
"IndirectCostsMonthlyChange":  46586,
"OperatingProfitMonthlyChange": 3311.6 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3630,
"SalesValue": 212218,
"Distribution":  98.04,
"CostofSales": 539.16,
"Price":  58.46,
"GrossProfit": 2.1168e+05,
"IndirectCosts": 1.9763e+05,
"OperatingProfit":  14047,
"UnitSalesMonthlyChange": 1442,
"SalesValueMonthlyChange": 80087,
"DistributionMonthlyChange":   2.81,
"CostofSalesMonthlyChange": 203.47,
"PriceMonthlyChange":  -1.93,
"GrossProfitMonthlyChange":  79884,
"IndirectCostsMonthlyChange":  74583,
"OperatingProfitMonthlyChange": 5300.9 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 967,
"SalesValue": 77920,
"Distribution":  55.75,
"CostofSales": 197.96,
"Price":  80.58,
"GrossProfit":  77722,
"IndirectCosts":  72565,
"OperatingProfit": 5157.1,
"UnitSalesMonthlyChange": 393,
"SalesValueMonthlyChange": 27781,
"DistributionMonthlyChange":  -3.63,
"CostofSalesMonthlyChange":  70.57,
"PriceMonthlyChange":  -6.77,
"GrossProfitMonthlyChange":  27710,
"IndirectCostsMonthlyChange":  25872,
"OperatingProfitMonthlyChange": 1838.6 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1480,
"SalesValue": 112559,
"Distribution":  92.22,
"CostofSales": 285.97,
"Price":  76.05,
"GrossProfit": 1.1227e+05,
"IndirectCosts": 1.0482e+05,
"OperatingProfit": 7449.6,
"UnitSalesMonthlyChange": 134,
"SalesValueMonthlyChange": 9921,
"DistributionMonthlyChange":  -0.82,
"CostofSalesMonthlyChange":  25.21,
"PriceMonthlyChange":   -0.2,
"GrossProfitMonthlyChange": 9895.8,
"IndirectCostsMonthlyChange": 9239.7,
"OperatingProfitMonthlyChange": 656.08 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 947,
"SalesValue": 108868,
"Distribution":  99.06,
"CostofSales": 276.59,
"Price": 114.96,
"GrossProfit": 1.0859e+05,
"IndirectCosts": 1.0139e+05,
"OperatingProfit": 7206.1,
"UnitSalesMonthlyChange": 27,
"SalesValueMonthlyChange": 4669,
"DistributionMonthlyChange":   0.13,
"CostofSalesMonthlyChange":  11.86,
"PriceMonthlyChange":    1.7,
"GrossProfitMonthlyChange": 4657.1,
"IndirectCostsMonthlyChange": 4347.7,
"OperatingProfitMonthlyChange":  309.4 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 91,
"SalesValue": 11217,
"Distribution":  12.72,
"CostofSales":   28.5,
"Price": 123.26,
"GrossProfit":  11188,
"IndirectCosts":  10446,
"OperatingProfit": 742.43,
"UnitSalesMonthlyChange": -5,
"SalesValueMonthlyChange": -523,
"DistributionMonthlyChange":  -7.36,
"CostofSalesMonthlyChange":  -1.33,
"PriceMonthlyChange":   0.97,
"GrossProfitMonthlyChange": -521.67,
"IndirectCostsMonthlyChange": -487.25,
"OperatingProfitMonthlyChange": -34.42 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3212,
"SalesValue": 365439,
"Distribution":  96.68,
"CostofSales": 928.43,
"Price": 113.77,
"GrossProfit": 3.6451e+05,
"IndirectCosts": 3.4032e+05,
"OperatingProfit":  24188,
"UnitSalesMonthlyChange": 599,
"SalesValueMonthlyChange": 69157,
"DistributionMonthlyChange":   1.38,
"CostofSalesMonthlyChange": 175.69,
"PriceMonthlyChange":   0.38,
"GrossProfitMonthlyChange":  68981,
"IndirectCostsMonthlyChange":  64404,
"OperatingProfitMonthlyChange": 4577.7 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3340,
"SalesValue": 350146,
"Distribution":  98.87,
"CostofSales": 889.58,
"Price": 104.83,
"GrossProfit": 3.4926e+05,
"IndirectCosts": 3.2608e+05,
"OperatingProfit":  23176,
"UnitSalesMonthlyChange": 179,
"SalesValueMonthlyChange": 21303,
"DistributionMonthlyChange":  -0.57,
"CostofSalesMonthlyChange":  54.12,
"PriceMonthlyChange":    0.8,
"GrossProfitMonthlyChange":  21249,
"IndirectCostsMonthlyChange":  19839,
"OperatingProfitMonthlyChange":   1410 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3850,
"SalesValue": 375265,
"Distribution":  98.32,
"CostofSales":  953.4,
"Price":  97.47,
"GrossProfit": 3.7431e+05,
"IndirectCosts": 3.4947e+05,
"OperatingProfit":  24838,
"UnitSalesMonthlyChange": -489,
"SalesValueMonthlyChange": -30312,
"DistributionMonthlyChange":    1.3,
"CostofSalesMonthlyChange": -77.01,
"PriceMonthlyChange":      4,
"GrossProfitMonthlyChange": -30235,
"IndirectCostsMonthlyChange": -28229,
"OperatingProfitMonthlyChange": -2006.3 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 896,
"SalesValue": 92659,
"Distribution":  45.97,
"CostofSales": 235.41,
"Price": 103.41,
"GrossProfit":  92424,
"IndirectCosts":  86290,
"OperatingProfit": 6133.2,
"UnitSalesMonthlyChange": 121,
"SalesValueMonthlyChange": 14246,
"DistributionMonthlyChange":   -1.1,
"CostofSalesMonthlyChange":  36.19,
"PriceMonthlyChange":   2.23,
"GrossProfitMonthlyChange":  14210,
"IndirectCostsMonthlyChange":  13267,
"OperatingProfitMonthlyChange":  943.1 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 922,
"SalesValue": 55875,
"Distribution":  90.79,
"CostofSales": 141.95,
"Price":   60.6,
"GrossProfit":  55733,
"IndirectCosts":  52035,
"OperatingProfit": 3698.2,
"UnitSalesMonthlyChange": 444,
"SalesValueMonthlyChange": 27158,
"DistributionMonthlyChange":  10.63,
"CostofSalesMonthlyChange":  68.99,
"PriceMonthlyChange":   0.52,
"GrossProfitMonthlyChange":  27089,
"IndirectCostsMonthlyChange":  25292,
"OperatingProfitMonthlyChange": 1797.2 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 801,
"SalesValue": 63835,
"Distribution":  97.25,
"CostofSales": 162.18,
"Price":  79.69,
"GrossProfit":  63673,
"IndirectCosts":  59448,
"OperatingProfit": 4224.9,
"UnitSalesMonthlyChange": -158,
"SalesValueMonthlyChange": -10468,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange": -26.59,
"PriceMonthlyChange":   2.21,
"GrossProfitMonthlyChange": -10441,
"IndirectCostsMonthlyChange": -9748.2,
"OperatingProfitMonthlyChange": -693.23 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2368,
"SalesValue": 162272,
"Distribution":  98.41,
"CostofSales": 412.27,
"Price":  68.53,
"GrossProfit": 1.6186e+05,
"IndirectCosts": 1.5112e+05,
"OperatingProfit":  10740,
"UnitSalesMonthlyChange": 606,
"SalesValueMonthlyChange": 36264,
"DistributionMonthlyChange":   0.13,
"CostofSalesMonthlyChange":  92.13,
"PriceMonthlyChange":  -2.98,
"GrossProfitMonthlyChange":  36172,
"IndirectCostsMonthlyChange":  33772,
"OperatingProfitMonthlyChange": 2400.2 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2390,
"SalesValue": 157021,
"Distribution":  89.22,
"CostofSales": 398.93,
"Price":   65.7,
"GrossProfit": 1.5662e+05,
"IndirectCosts": 1.4623e+05,
"OperatingProfit":  10393,
"UnitSalesMonthlyChange": -829,
"SalesValueMonthlyChange": -39811,
"DistributionMonthlyChange":  -4.25,
"CostofSalesMonthlyChange": -101.15,
"PriceMonthlyChange":   4.55,
"GrossProfitMonthlyChange": -39710,
"IndirectCostsMonthlyChange": -37075,
"OperatingProfitMonthlyChange": -2634.8 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 949,
"SalesValue": 70266,
"Distribution":  62.92,
"CostofSales": 178.52,
"Price":  74.04,
"GrossProfit":  70087,
"IndirectCosts":  65437,
"OperatingProfit": 4650.7,
"UnitSalesMonthlyChange": 50,
"SalesValueMonthlyChange": 1657,
"DistributionMonthlyChange":   3.06,
"CostofSalesMonthlyChange":   4.21,
"PriceMonthlyChange":  -2.28,
"GrossProfitMonthlyChange": 1652.8,
"IndirectCostsMonthlyChange": 1543.3,
"OperatingProfitMonthlyChange": 109.49 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2903,
"SalesValue": 144974,
"Distribution":   33.6,
"CostofSales": 368.32,
"Price":  49.94,
"GrossProfit": 1.4461e+05,
"IndirectCosts": 1.3501e+05,
"OperatingProfit": 9595.7,
"UnitSalesMonthlyChange": -2021,
"SalesValueMonthlyChange": -80510,
"DistributionMonthlyChange":   7.52,
"CostofSalesMonthlyChange": -204.54,
"PriceMonthlyChange":   4.15,
"GrossProfitMonthlyChange": -80305,
"IndirectCostsMonthlyChange": -74977,
"OperatingProfitMonthlyChange": -5328.9 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 725,
"SalesValue": 31972,
"Distribution":   6.44,
"CostofSales":  81.23,
"Price":   44.1,
"GrossProfit":  31891,
"IndirectCosts":  29774,
"OperatingProfit": 2116.5,
"UnitSalesMonthlyChange": -18,
"SalesValueMonthlyChange": -761,
"DistributionMonthlyChange":   1.27,
"CostofSalesMonthlyChange":  -1.93,
"PriceMonthlyChange":   0.04,
"GrossProfitMonthlyChange": -759.07,
"IndirectCostsMonthlyChange": -709.07,
"OperatingProfitMonthlyChange":    -50 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1364,
"SalesValue": 123597,
"Distribution":  38.62,
"CostofSales": 314.01,
"Price":  90.61,
"GrossProfit": 1.2328e+05,
"IndirectCosts": 1.151e+05,
"OperatingProfit": 8180.6,
"UnitSalesMonthlyChange": -1320,
"SalesValueMonthlyChange": -78657,
"DistributionMonthlyChange":   2.34,
"CostofSalesMonthlyChange": -199.84,
"PriceMonthlyChange":  15.25,
"GrossProfitMonthlyChange": -78457,
"IndirectCostsMonthlyChange": -73251,
"OperatingProfitMonthlyChange": -5206.1 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 829,
"SalesValue": 69776,
"Distribution":  23.02,
"CostofSales": 177.27,
"Price":  84.17,
"GrossProfit":  69599,
"IndirectCosts":  64980,
"OperatingProfit": 4618.5,
"UnitSalesMonthlyChange": 356,
"SalesValueMonthlyChange": 25962,
"DistributionMonthlyChange":    6.6,
"CostofSalesMonthlyChange":  65.96,
"PriceMonthlyChange":  -8.46,
"GrossProfitMonthlyChange":  25896,
"IndirectCostsMonthlyChange":  24178,
"OperatingProfitMonthlyChange": 1718.4 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2990,
"SalesValue": 261499,
"Distribution":   48.7,
"CostofSales": 664.36,
"Price":  87.46,
"GrossProfit": 2.6083e+05,
"IndirectCosts": 2.4353e+05,
"OperatingProfit":  17308,
"UnitSalesMonthlyChange": 675,
"SalesValueMonthlyChange": 50885,
"DistributionMonthlyChange":  11.55,
"CostofSalesMonthlyChange": 129.27,
"PriceMonthlyChange":  -3.52,
"GrossProfitMonthlyChange":  50756,
"IndirectCostsMonthlyChange":  47388,
"OperatingProfitMonthlyChange": 3368.1 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10175,
"SalesValue": 720104,
"Distribution":  57.43,
"CostofSales": 1829.5,
"Price":  70.77,
"GrossProfit": 7.1827e+05,
"IndirectCosts": 6.7061e+05,
"OperatingProfit":  47662,
"UnitSalesMonthlyChange": 3648,
"SalesValueMonthlyChange": 222766,
"DistributionMonthlyChange":  13.43,
"CostofSalesMonthlyChange": 565.96,
"PriceMonthlyChange":  -5.43,
"GrossProfitMonthlyChange": 2.222e+05,
"IndirectCostsMonthlyChange": 2.0746e+05,
"OperatingProfitMonthlyChange":  14744 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8119,
"SalesValue": 518956,
"Distribution":  51.79,
"CostofSales": 1318.5,
"Price":  63.92,
"GrossProfit": 5.1764e+05,
"IndirectCosts": 4.8329e+05,
"OperatingProfit":  34348,
"UnitSalesMonthlyChange": 1763,
"SalesValueMonthlyChange": 102188,
"DistributionMonthlyChange":  11.98,
"CostofSalesMonthlyChange": 259.62,
"PriceMonthlyChange":  -1.65,
"GrossProfitMonthlyChange": 1.0193e+05,
"IndirectCostsMonthlyChange":  95165,
"OperatingProfitMonthlyChange": 6763.2 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 460,
"SalesValue": 77362,
"Distribution":  19.44,
"CostofSales": 196.55,
"Price": 168.18,
"GrossProfit":  77165,
"IndirectCosts":  72045,
"OperatingProfit": 5120.8,
"UnitSalesMonthlyChange": 20,
"SalesValueMonthlyChange": 2324,
"DistributionMonthlyChange":   2.33,
"CostofSalesMonthlyChange":   5.91,
"PriceMonthlyChange":  -2.36,
"GrossProfitMonthlyChange": 2318.1,
"IndirectCostsMonthlyChange": 2164.1,
"OperatingProfitMonthlyChange": 153.99 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 574,
"SalesValue": 90491,
"Distribution":  21.67,
"CostofSales":  229.9,
"Price": 157.65,
"GrossProfit":  90261,
"IndirectCosts":  84272,
"OperatingProfit": 5989.6,
"UnitSalesMonthlyChange": -8,
"SalesValueMonthlyChange": 58,
"DistributionMonthlyChange":   2.93,
"CostofSalesMonthlyChange":   0.15,
"PriceMonthlyChange":   2.27,
"GrossProfitMonthlyChange":  57.85,
"IndirectCostsMonthlyChange":   54.2,
"OperatingProfitMonthlyChange":   3.65 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 369,
"SalesValue": 26431,
"Distribution":  18.63,
"CostofSales":  67.15,
"Price":  71.63,
"GrossProfit":  26364,
"IndirectCosts":  24614,
"OperatingProfit": 1749.8,
"UnitSalesMonthlyChange": -28,
"SalesValueMonthlyChange": -1957,
"DistributionMonthlyChange":   5.27,
"CostofSalesMonthlyChange":  -4.97,
"PriceMonthlyChange":   0.12,
"GrossProfitMonthlyChange":  -1952,
"IndirectCostsMonthlyChange": -1822.7,
"OperatingProfitMonthlyChange": -129.34 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 535,
"SalesValue": 30209,
"Distribution":  17.26,
"CostofSales":  76.75,
"Price":  56.47,
"GrossProfit":  30132,
"IndirectCosts":  28133,
"OperatingProfit": 1999.6,
"UnitSalesMonthlyChange": -23,
"SalesValueMonthlyChange": -1313,
"DistributionMonthlyChange":   2.69,
"CostofSalesMonthlyChange":  -3.33,
"PriceMonthlyChange":  -0.02,
"GrossProfitMonthlyChange": -1309.7,
"IndirectCostsMonthlyChange": -1222.6,
"OperatingProfitMonthlyChange":  -87.1 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 541,
"SalesValue": 51886,
"Distribution":  23.54,
"CostofSales": 131.82,
"Price":  95.91,
"GrossProfit":  51754,
"IndirectCosts":  48320,
"OperatingProfit":   3434,
"UnitSalesMonthlyChange": -5,
"SalesValueMonthlyChange": 620,
"DistributionMonthlyChange":    4.6,
"CostofSalesMonthlyChange":   1.57,
"PriceMonthlyChange":   2.02,
"GrossProfitMonthlyChange": 618.43,
"IndirectCostsMonthlyChange": 577.77,
"OperatingProfitMonthlyChange":  40.66 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 718,
"SalesValue": 64444,
"Distribution":  26.16,
"CostofSales": 163.73,
"Price":  89.75,
"GrossProfit":  64280,
"IndirectCosts":  60015,
"OperatingProfit": 4265.8,
"UnitSalesMonthlyChange": 148,
"SalesValueMonthlyChange": 13797,
"DistributionMonthlyChange":   4.15,
"CostofSalesMonthlyChange":  35.06,
"PriceMonthlyChange":    0.9,
"GrossProfitMonthlyChange":  13762,
"IndirectCostsMonthlyChange":  12849,
"OperatingProfitMonthlyChange": 913.18 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 487,
"SalesValue": 30998,
"Distribution":  16.16,
"CostofSales":  78.76,
"Price":  63.65,
"GrossProfit":  30919,
"IndirectCosts":  28868,
"OperatingProfit": 2051.3,
"UnitSalesMonthlyChange": 104,
"SalesValueMonthlyChange": 6765,
"DistributionMonthlyChange":   3.85,
"CostofSalesMonthlyChange":  17.19,
"PriceMonthlyChange":   0.38,
"GrossProfitMonthlyChange": 6747.8,
"IndirectCostsMonthlyChange": 6300.6,
"OperatingProfitMonthlyChange": 447.21 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1757,
"SalesValue": 108014,
"Distribution":  42.96,
"CostofSales": 274.42,
"Price":  61.48,
"GrossProfit": 1.0774e+05,
"IndirectCosts": 1.0059e+05,
"OperatingProfit": 7148.8,
"UnitSalesMonthlyChange": -239,
"SalesValueMonthlyChange": -11562,
"DistributionMonthlyChange":   7.44,
"CostofSalesMonthlyChange": -29.37,
"PriceMonthlyChange":   1.57,
"GrossProfitMonthlyChange": -11533,
"IndirectCostsMonthlyChange": -10767,
"OperatingProfitMonthlyChange": -765.82 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 514,
"SalesValue": 80776,
"Distribution":  21.87,
"CostofSales": 205.22,
"Price": 157.15,
"GrossProfit":  80571,
"IndirectCosts":  75224,
"OperatingProfit": 5346.7,
"UnitSalesMonthlyChange": -32,
"SalesValueMonthlyChange": -5514,
"DistributionMonthlyChange":   2.23,
"CostofSalesMonthlyChange": -14.01,
"PriceMonthlyChange":  -0.89,
"GrossProfitMonthlyChange":  -5500,
"IndirectCostsMonthlyChange": -5135.6,
"OperatingProfitMonthlyChange": -364.4 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 268,
"SalesValue": 27200,
"Distribution":  13.91,
"CostofSales":   69.1,
"Price": 101.49,
"GrossProfit":  27131,
"IndirectCosts":  25330,
"OperatingProfit": 1800.5,
"UnitSalesMonthlyChange": 11,
"SalesValueMonthlyChange": 1337,
"DistributionMonthlyChange":   3.05,
"CostofSalesMonthlyChange":   3.39,
"PriceMonthlyChange":   0.86,
"GrossProfitMonthlyChange": 1333.6,
"IndirectCostsMonthlyChange": 1244.9,
"OperatingProfitMonthlyChange":  88.68 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1582,
"SalesValue": 147878,
"Distribution":  38.42,
"CostofSales":  375.7,
"Price":  93.48,
"GrossProfit": 1.475e+05,
"IndirectCosts": 1.3771e+05,
"OperatingProfit": 9787.3,
"UnitSalesMonthlyChange": 130,
"SalesValueMonthlyChange": 12366,
"DistributionMonthlyChange":   5.65,
"CostofSalesMonthlyChange":  31.41,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange":  12335,
"IndirectCostsMonthlyChange":  11516,
"OperatingProfitMonthlyChange": 818.49 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 286,
"SalesValue": 26198,
"Distribution":  13.14,
"CostofSales":  66.56,
"Price":   91.6,
"GrossProfit":  26131,
"IndirectCosts":  24398,
"OperatingProfit": 1733.6,
"UnitSalesMonthlyChange": 9,
"SalesValueMonthlyChange": 828,
"DistributionMonthlyChange":   1.85,
"CostofSalesMonthlyChange":   2.11,
"PriceMonthlyChange":   0.01,
"GrossProfitMonthlyChange": 825.89,
"IndirectCostsMonthlyChange": 771.65,
"OperatingProfitMonthlyChange":  54.24 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2179,
"SalesValue": 202718,
"Distribution":  35.26,
"CostofSales": 515.03,
"Price":  93.03,
"GrossProfit": 2.022e+05,
"IndirectCosts": 1.8879e+05,
"OperatingProfit":  13418,
"UnitSalesMonthlyChange": 183,
"SalesValueMonthlyChange": 19176,
"DistributionMonthlyChange":   8.18,
"CostofSalesMonthlyChange":  48.72,
"PriceMonthlyChange":   1.08,
"GrossProfitMonthlyChange":  19127,
"IndirectCostsMonthlyChange":  17858,
"OperatingProfitMonthlyChange": 1269.8 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 30244,
"SalesValue": 1856719,
"Distribution":  75.85,
"CostofSales": 4717.2,
"Price":  61.39,
"GrossProfit": 1.852e+06,
"IndirectCosts": 1.7291e+06,
"OperatingProfit": 1.2289e+05,
"UnitSalesMonthlyChange": -1736,
"SalesValueMonthlyChange": -100785,
"DistributionMonthlyChange":  -3.54,
"CostofSalesMonthlyChange": -256.05,
"PriceMonthlyChange":   0.18,
"GrossProfitMonthlyChange": -1.0053e+05,
"IndirectCostsMonthlyChange": -93858,
"OperatingProfitMonthlyChange": -6670.7 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14432,
"SalesValue": 904358,
"Distribution":  52.47,
"CostofSales": 2297.6,
"Price":  62.66,
"GrossProfit": 9.0206e+05,
"IndirectCosts": 8.422e+05,
"OperatingProfit":  59857,
"UnitSalesMonthlyChange": 1372,
"SalesValueMonthlyChange": 90032,
"DistributionMonthlyChange":  12.27,
"CostofSalesMonthlyChange": 228.74,
"PriceMonthlyChange":   0.31,
"GrossProfitMonthlyChange":  89803,
"IndirectCostsMonthlyChange":  83845,
"OperatingProfitMonthlyChange": 5958.6 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2119,
"SalesValue": 133268,
"Distribution":  40.11,
"CostofSales": 338.58,
"Price":  62.89,
"GrossProfit": 1.3293e+05,
"IndirectCosts": 1.2411e+05,
"OperatingProfit": 8820.9,
"UnitSalesMonthlyChange": 685,
"SalesValueMonthlyChange": 34612,
"DistributionMonthlyChange":   8.27,
"CostofSalesMonthlyChange":  87.94,
"PriceMonthlyChange":  -5.91,
"GrossProfitMonthlyChange":  34524,
"IndirectCostsMonthlyChange":  32233,
"OperatingProfitMonthlyChange": 2291.2 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 662,
"SalesValue": 60455,
"Distribution":  18.04,
"CostofSales": 153.59,
"Price":  91.32,
"GrossProfit":  60301,
"IndirectCosts":  56300,
"OperatingProfit": 4001.6,
"UnitSalesMonthlyChange": -961,
"SalesValueMonthlyChange": -75963,
"DistributionMonthlyChange":  -19.4,
"CostofSalesMonthlyChange": -192.99,
"PriceMonthlyChange":   7.27,
"GrossProfitMonthlyChange": -75770,
"IndirectCostsMonthlyChange": -70743,
"OperatingProfitMonthlyChange": -5027.2 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 377,
"SalesValue": 30238,
"Distribution":    9.7,
"CostofSales":  76.82,
"Price":  80.21,
"GrossProfit":  30161,
"IndirectCosts":  28160,
"OperatingProfit": 2001.2,
"UnitSalesMonthlyChange": 37,
"SalesValueMonthlyChange": 3062,
"DistributionMonthlyChange":   2.36,
"CostofSalesMonthlyChange":   7.78,
"PriceMonthlyChange":   0.28,
"GrossProfitMonthlyChange": 3054.2,
"IndirectCostsMonthlyChange": 2851.4,
"OperatingProfitMonthlyChange": 202.86 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1160,
"SalesValue": 144355,
"Distribution":   34.1,
"CostofSales": 366.75,
"Price": 124.44,
"GrossProfit": 1.4399e+05,
"IndirectCosts": 1.3443e+05,
"OperatingProfit": 9554.9,
"UnitSalesMonthlyChange": 216,
"SalesValueMonthlyChange": 26544,
"DistributionMonthlyChange":   7.73,
"CostofSalesMonthlyChange":  67.44,
"PriceMonthlyChange":  -0.36,
"GrossProfitMonthlyChange":  26477,
"IndirectCostsMonthlyChange":  24720,
"OperatingProfitMonthlyChange": 1756.9 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 118,
"SalesValue": 15175,
"Distribution":   4.31,
"CostofSales":  38.55,
"Price":  128.6,
"GrossProfit":  15136,
"IndirectCosts":  14132,
"OperatingProfit": 1004.8,
"UnitSalesMonthlyChange": -69,
"SalesValueMonthlyChange": -8250,
"DistributionMonthlyChange":  -1.98,
"CostofSalesMonthlyChange": -20.96,
"PriceMonthlyChange":   3.33,
"GrossProfitMonthlyChange":  -8229,
"IndirectCostsMonthlyChange": -7683.6,
"OperatingProfitMonthlyChange": -545.49 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1563,
"SalesValue": 196558,
"Distribution":  29.17,
"CostofSales": 499.37,
"Price": 125.76,
"GrossProfit": 1.9606e+05,
"IndirectCosts": 1.8305e+05,
"OperatingProfit":  13010,
"UnitSalesMonthlyChange": 199,
"SalesValueMonthlyChange": 24043,
"DistributionMonthlyChange":    5.2,
"CostofSalesMonthlyChange":  61.08,
"PriceMonthlyChange":  -0.72,
"GrossProfitMonthlyChange":  23982,
"IndirectCostsMonthlyChange":  22391,
"OperatingProfitMonthlyChange": 1591.2 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3867,
"SalesValue": 431606,
"Distribution":  52.26,
"CostofSales": 1096.5,
"Price": 111.61,
"GrossProfit": 4.3051e+05,
"IndirectCosts": 4.0194e+05,
"OperatingProfit":  28567,
"UnitSalesMonthlyChange": 384,
"SalesValueMonthlyChange": 44232,
"DistributionMonthlyChange":   9.81,
"CostofSalesMonthlyChange": 112.38,
"PriceMonthlyChange":   0.39,
"GrossProfitMonthlyChange":  44120,
"IndirectCostsMonthlyChange":  41193,
"OperatingProfitMonthlyChange": 2927.1 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2155,
"SalesValue": 226007,
"Distribution":  38.57,
"CostofSales": 574.19,
"Price": 104.88,
"GrossProfit": 2.2543e+05,
"IndirectCosts": 2.1047e+05,
"OperatingProfit":  14958,
"UnitSalesMonthlyChange": -99,
"SalesValueMonthlyChange": -93,
"DistributionMonthlyChange":   5.99,
"CostofSalesMonthlyChange":  -0.24,
"PriceMonthlyChange":   4.57,
"GrossProfitMonthlyChange": -92.76,
"IndirectCostsMonthlyChange": -86.61,
"OperatingProfitMonthlyChange":  -6.15 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 161,
"SalesValue": 20333,
"Distribution":   3.72,
"CostofSales":  51.66,
"Price": 126.29,
"GrossProfit":  20281,
"IndirectCosts":  18935,
"OperatingProfit":   1346,
"UnitSalesMonthlyChange": -5,
"SalesValueMonthlyChange": -147,
"DistributionMonthlyChange":   0.56,
"CostofSalesMonthlyChange":  -0.37,
"PriceMonthlyChange":   2.92,
"GrossProfitMonthlyChange": -146.63,
"IndirectCostsMonthlyChange": -137.46,
"OperatingProfitMonthlyChange":  -9.17 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1082,
"SalesValue": 65513,
"Distribution":  25.45,
"CostofSales": 166.44,
"Price":  60.55,
"GrossProfit":  65347,
"IndirectCosts":  61010,
"OperatingProfit": 4336.3,
"UnitSalesMonthlyChange": 510,
"SalesValueMonthlyChange": 31146,
"DistributionMonthlyChange":   7.89,
"CostofSalesMonthlyChange":  79.13,
"PriceMonthlyChange":   0.47,
"GrossProfitMonthlyChange":  31067,
"IndirectCostsMonthlyChange":  29005,
"OperatingProfitMonthlyChange": 2061.5 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 743,
"SalesValue": 62448,
"Distribution":  27.62,
"CostofSales": 158.66,
"Price":  84.05,
"GrossProfit":  62289,
"IndirectCosts":  58156,
"OperatingProfit": 4133.3,
"UnitSalesMonthlyChange": 120,
"SalesValueMonthlyChange": 8011,
"DistributionMonthlyChange":   4.66,
"CostofSalesMonthlyChange":  20.36,
"PriceMonthlyChange":  -3.33,
"GrossProfitMonthlyChange": 7990.6,
"IndirectCostsMonthlyChange": 7460.6,
"OperatingProfitMonthlyChange": 530.04 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4183,
"SalesValue": 302774,
"Distribution":  42.34,
"CostofSales": 769.23,
"Price":  72.38,
"GrossProfit": 3.02e+05,
"IndirectCosts": 2.8196e+05,
"OperatingProfit":  20040,
"UnitSalesMonthlyChange": 989,
"SalesValueMonthlyChange": 62596,
"DistributionMonthlyChange":   8.72,
"CostofSalesMonthlyChange": 159.04,
"PriceMonthlyChange":  -2.82,
"GrossProfitMonthlyChange":  62437,
"IndirectCostsMonthlyChange":  58294,
"OperatingProfitMonthlyChange": 4142.9 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 916,
"SalesValue": 65609,
"Distribution":  22.15,
"CostofSales": 166.69,
"Price":  71.63,
"GrossProfit":  65442,
"IndirectCosts":  61100,
"OperatingProfit": 4342.1,
"UnitSalesMonthlyChange": -717,
"SalesValueMonthlyChange": -35601,
"DistributionMonthlyChange":   1.76,
"CostofSalesMonthlyChange": -90.45,
"PriceMonthlyChange":   9.65,
"GrossProfitMonthlyChange": -35511,
"IndirectCostsMonthlyChange": -33154,
"OperatingProfitMonthlyChange": -2356.3 
},
{
 "Date": "01/06/2011",
"Month": "Jun-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 146,
"SalesValue": 12055,
"Distribution":   7.06,
"CostofSales":  30.62,
"Price":  82.57,
"GrossProfit":  12024,
"IndirectCosts":  11226,
"OperatingProfit": 798.27,
"UnitSalesMonthlyChange": -21,
"SalesValueMonthlyChange": -2563,
"DistributionMonthlyChange":   0.76,
"CostofSalesMonthlyChange":  -6.52,
"PriceMonthlyChange":  -4.96,
"GrossProfitMonthlyChange": -2556.5,
"IndirectCostsMonthlyChange": -2387.6,
"OperatingProfitMonthlyChange": -168.88 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1972,
"SalesValue": 109814,
"Distribution":  95.79,
"CostofSales": 278.99,
"Price":  55.69,
"GrossProfit": 1.0954e+05,
"IndirectCosts": 1.0227e+05,
"OperatingProfit":   7268,
"UnitSalesMonthlyChange": -386,
"SalesValueMonthlyChange": -13055,
"DistributionMonthlyChange":  -0.38,
"CostofSalesMonthlyChange": -33.17,
"PriceMonthlyChange":   3.58,
"GrossProfitMonthlyChange": -13022,
"IndirectCostsMonthlyChange": -12158,
"OperatingProfitMonthlyChange": -864.26 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 797,
"SalesValue": 35103,
"Distribution":  14.53,
"CostofSales":  89.18,
"Price":  44.04,
"GrossProfit":  35014,
"IndirectCosts":  32690,
"OperatingProfit": 2323.4,
"UnitSalesMonthlyChange": 120,
"SalesValueMonthlyChange": 5261,
"DistributionMonthlyChange":  -2.02,
"CostofSalesMonthlyChange":  13.36,
"PriceMonthlyChange":  -0.04,
"GrossProfitMonthlyChange": 5247.6,
"IndirectCostsMonthlyChange": 4899.2,
"OperatingProfitMonthlyChange":  348.4 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 910,
"SalesValue": 76920,
"Distribution":   96.6,
"CostofSales": 195.43,
"Price":  84.53,
"GrossProfit":  76725,
"IndirectCosts":  71633,
"OperatingProfit": 5091.1,
"UnitSalesMonthlyChange": 320,
"SalesValueMonthlyChange": 25895,
"DistributionMonthlyChange":   1.83,
"CostofSalesMonthlyChange":  65.79,
"PriceMonthlyChange":  -1.95,
"GrossProfitMonthlyChange":  25829,
"IndirectCostsMonthlyChange":  24116,
"OperatingProfitMonthlyChange": 1713.6 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 602,
"SalesValue": 52013,
"Distribution":  90.94,
"CostofSales": 132.14,
"Price":   86.4,
"GrossProfit":  51881,
"IndirectCosts":  48439,
"OperatingProfit": 3442.2,
"UnitSalesMonthlyChange": -313,
"SalesValueMonthlyChange": -20207,
"DistributionMonthlyChange":  -0.39,
"CostofSalesMonthlyChange": -51.34,
"PriceMonthlyChange":   7.47,
"GrossProfitMonthlyChange": -20156,
"IndirectCostsMonthlyChange": -18817,
"OperatingProfitMonthlyChange": -1338.2 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2831,
"SalesValue": 246946,
"Distribution":  98.58,
"CostofSales": 627.39,
"Price":  87.23,
"GrossProfit": 2.4632e+05,
"IndirectCosts": 2.2997e+05,
"OperatingProfit":  16345,
"UnitSalesMonthlyChange": -1006,
"SalesValueMonthlyChange": -69619,
"DistributionMonthlyChange":  -1.06,
"CostofSalesMonthlyChange": -176.88,
"PriceMonthlyChange":   4.73,
"GrossProfitMonthlyChange": -69442,
"IndirectCostsMonthlyChange": -64835,
"OperatingProfitMonthlyChange": -4607.2 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9075,
"SalesValue": 631066,
"Distribution":  99.93,
"CostofSales": 1603.3,
"Price":  69.54,
"GrossProfit": 6.2946e+05,
"IndirectCosts": 5.8769e+05,
"OperatingProfit":  41769,
"UnitSalesMonthlyChange": 478,
"SalesValueMonthlyChange": 40650,
"DistributionMonthlyChange":   0.14,
"CostofSalesMonthlyChange": 103.28,
"PriceMonthlyChange":   0.86,
"GrossProfitMonthlyChange":  40547,
"IndirectCostsMonthlyChange":  37857,
"OperatingProfitMonthlyChange":   2690 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8864,
"SalesValue": 570595,
"Distribution":  99.17,
"CostofSales": 1449.7,
"Price":  64.37,
"GrossProfit": 5.6915e+05,
"IndirectCosts": 5.3138e+05,
"OperatingProfit":  37766,
"UnitSalesMonthlyChange": -6232,
"SalesValueMonthlyChange": -345872,
"DistributionMonthlyChange":   0.21,
"CostofSalesMonthlyChange": -878.73,
"PriceMonthlyChange":   3.66,
"GrossProfitMonthlyChange": -3.4499e+05,
"IndirectCostsMonthlyChange": -3.221e+05,
"OperatingProfitMonthlyChange": -22893 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 806,
"SalesValue": 132654,
"Distribution":  95.01,
"CostofSales": 337.02,
"Price": 164.58,
"GrossProfit": 1.3232e+05,
"IndirectCosts": 1.2354e+05,
"OperatingProfit":   8780,
"UnitSalesMonthlyChange": -228,
"SalesValueMonthlyChange": -26504,
"DistributionMonthlyChange":   1.41,
"CostofSalesMonthlyChange": -67.34,
"PriceMonthlyChange":  10.66,
"GrossProfitMonthlyChange": -26437,
"IndirectCostsMonthlyChange": -24683,
"OperatingProfitMonthlyChange": -1753.9 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 713,
"SalesValue": 104015,
"Distribution":  93.55,
"CostofSales": 264.26,
"Price": 145.88,
"GrossProfit": 1.0375e+05,
"IndirectCosts":  96867,
"OperatingProfit": 6884.1,
"UnitSalesMonthlyChange": -11,
"SalesValueMonthlyChange": 1904,
"DistributionMonthlyChange":   2.19,
"CostofSalesMonthlyChange":   4.84,
"PriceMonthlyChange":   4.84,
"GrossProfitMonthlyChange": 1899.2,
"IndirectCostsMonthlyChange": 1773.5,
"OperatingProfitMonthlyChange": 125.64 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1358,
"SalesValue": 90488,
"Distribution":     96,
"CostofSales":  229.9,
"Price":  66.63,
"GrossProfit":  90258,
"IndirectCosts":  84269,
"OperatingProfit": 5989.4,
"UnitSalesMonthlyChange": 381,
"SalesValueMonthlyChange": 25244,
"DistributionMonthlyChange":   1.58,
"CostofSalesMonthlyChange":  64.14,
"PriceMonthlyChange":  -0.15,
"GrossProfitMonthlyChange":  25180,
"IndirectCostsMonthlyChange":  23509,
"OperatingProfitMonthlyChange":   1671 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1013,
"SalesValue": 53567,
"Distribution":  78.47,
"CostofSales": 136.09,
"Price":  52.88,
"GrossProfit":  53431,
"IndirectCosts":  49886,
"OperatingProfit": 3545.1,
"UnitSalesMonthlyChange": -2,
"SalesValueMonthlyChange": -378,
"DistributionMonthlyChange":   -0.7,
"CostofSalesMonthlyChange":  -0.96,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": -377.04,
"IndirectCostsMonthlyChange": -351.46,
"OperatingProfitMonthlyChange": -25.58 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 990,
"SalesValue": 88124,
"Distribution":  90.31,
"CostofSales": 223.89,
"Price":  89.01,
"GrossProfit":  87900,
"IndirectCosts":  82067,
"OperatingProfit": 5832.9,
"UnitSalesMonthlyChange": 292,
"SalesValueMonthlyChange": 24460,
"DistributionMonthlyChange":   1.86,
"CostofSalesMonthlyChange":  62.15,
"PriceMonthlyChange":   -2.2,
"GrossProfitMonthlyChange":  24398,
"IndirectCostsMonthlyChange":  22779,
"OperatingProfitMonthlyChange": 1618.8 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1008,
"SalesValue": 84836,
"Distribution":  92.94,
"CostofSales": 215.54,
"Price":  84.16,
"GrossProfit":  84620,
"IndirectCosts":  79006,
"OperatingProfit": 5614.7,
"UnitSalesMonthlyChange": 10,
"SalesValueMonthlyChange": 2095,
"DistributionMonthlyChange":  -1.89,
"CostofSalesMonthlyChange":   5.33,
"PriceMonthlyChange":   1.25,
"GrossProfitMonthlyChange": 2089.7,
"IndirectCostsMonthlyChange": 1951.8,
"OperatingProfitMonthlyChange": 137.92 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 828,
"SalesValue": 49818,
"Distribution":  71.07,
"CostofSales": 126.57,
"Price":  60.17,
"GrossProfit":  49691,
"IndirectCosts":  46394,
"OperatingProfit": 3297.3,
"UnitSalesMonthlyChange": -7,
"SalesValueMonthlyChange": -957,
"DistributionMonthlyChange":   2.38,
"CostofSalesMonthlyChange":  -2.43,
"PriceMonthlyChange":  -0.64,
"GrossProfitMonthlyChange": -954.57,
"IndirectCostsMonthlyChange": -891.24,
"OperatingProfitMonthlyChange": -63.33 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3616,
"SalesValue": 200729,
"Distribution":  98.51,
"CostofSales": 509.97,
"Price":  55.51,
"GrossProfit": 2.0022e+05,
"IndirectCosts": 1.8693e+05,
"OperatingProfit":  13286,
"UnitSalesMonthlyChange": 750,
"SalesValueMonthlyChange": 41784,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange": 106.15,
"PriceMonthlyChange":   0.05,
"GrossProfitMonthlyChange":  41678,
"IndirectCostsMonthlyChange":  38912,
"OperatingProfitMonthlyChange": 2765.6 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 211,
"SalesValue": 34301,
"Distribution":  42.38,
"CostofSales":  87.14,
"Price": 162.56,
"GrossProfit":  34214,
"IndirectCosts":  31943,
"OperatingProfit": 2270.5,
"UnitSalesMonthlyChange": 55,
"SalesValueMonthlyChange": 9859,
"DistributionMonthlyChange":    5.4,
"CostofSalesMonthlyChange":  25.05,
"PriceMonthlyChange":   5.88,
"GrossProfitMonthlyChange":   9834,
"IndirectCostsMonthlyChange": 9181.6,
"OperatingProfitMonthlyChange": 652.35 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 180,
"SalesValue": 17711,
"Distribution":  19.54,
"CostofSales":  44.99,
"Price":  98.39,
"GrossProfit":  17666,
"IndirectCosts":  16494,
"OperatingProfit": 1172.4,
"UnitSalesMonthlyChange": 19,
"SalesValueMonthlyChange": 1687,
"DistributionMonthlyChange":  -1.53,
"CostofSalesMonthlyChange":   4.28,
"PriceMonthlyChange":  -1.14,
"GrossProfitMonthlyChange": 1682.7,
"IndirectCostsMonthlyChange": 1571.2,
"OperatingProfitMonthlyChange": 111.47 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 964,
"SalesValue": 85625,
"Distribution":  98.48,
"CostofSales": 217.54,
"Price":  88.82,
"GrossProfit":  85407,
"IndirectCosts":  79740,
"OperatingProfit": 5667.5,
"UnitSalesMonthlyChange": 226,
"SalesValueMonthlyChange": 20718,
"DistributionMonthlyChange":  -0.37,
"CostofSalesMonthlyChange":  52.64,
"PriceMonthlyChange":   0.87,
"GrossProfitMonthlyChange":  20665,
"IndirectCostsMonthlyChange":  19294,
"OperatingProfitMonthlyChange": 1371.3 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 759,
"SalesValue": 67640,
"Distribution":  92.87,
"CostofSales": 171.85,
"Price":  89.12,
"GrossProfit":  67468,
"IndirectCosts":  62991,
"OperatingProfit": 4477.1,
"UnitSalesMonthlyChange": 73,
"SalesValueMonthlyChange": 7548,
"DistributionMonthlyChange":    3.6,
"CostofSalesMonthlyChange":  19.18,
"PriceMonthlyChange":   1.52,
"GrossProfitMonthlyChange": 7528.8,
"IndirectCostsMonthlyChange": 7029.2,
"OperatingProfitMonthlyChange": 499.58 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3697,
"SalesValue": 319469,
"Distribution":  99.47,
"CostofSales": 811.64,
"Price":  86.41,
"GrossProfit": 3.1866e+05,
"IndirectCosts": 2.9751e+05,
"OperatingProfit":  21145,
"UnitSalesMonthlyChange": 54,
"SalesValueMonthlyChange": 8541,
"DistributionMonthlyChange":   2.28,
"CostofSalesMonthlyChange":   21.7,
"PriceMonthlyChange":   1.06,
"GrossProfitMonthlyChange": 8519.3,
"IndirectCostsMonthlyChange": 7954.5,
"OperatingProfitMonthlyChange": 564.76 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5035,
"SalesValue": 371381,
"Distribution":  99.64,
"CostofSales": 943.53,
"Price":  73.76,
"GrossProfit": 3.7044e+05,
"IndirectCosts": 3.4586e+05,
"OperatingProfit":  24580,
"UnitSalesMonthlyChange": -551,
"SalesValueMonthlyChange": -26759,
"DistributionMonthlyChange":   1.31,
"CostofSalesMonthlyChange": -67.99,
"PriceMonthlyChange":   2.49,
"GrossProfitMonthlyChange": -26691,
"IndirectCostsMonthlyChange": -24919,
"OperatingProfitMonthlyChange": -1771.8 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 40243,
"SalesValue": 2389897,
"Distribution":  99.39,
"CostofSales": 6071.8,
"Price":  59.39,
"GrossProfit": 2.3838e+06,
"IndirectCosts": 2.2256e+06,
"OperatingProfit": 1.5818e+05,
"UnitSalesMonthlyChange": 13413,
"SalesValueMonthlyChange": 783813,
"DistributionMonthlyChange":   -0.4,
"CostofSalesMonthlyChange": 1991.4,
"PriceMonthlyChange":  -0.47,
"GrossProfitMonthlyChange": 7.8182e+05,
"IndirectCostsMonthlyChange": 7.2994e+05,
"OperatingProfitMonthlyChange":  51878 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2782,
"SalesValue": 170849,
"Distribution":  96.44,
"CostofSales": 434.06,
"Price":  61.41,
"GrossProfit": 1.7041e+05,
"IndirectCosts": 1.5911e+05,
"OperatingProfit":  11308,
"UnitSalesMonthlyChange": -848,
"SalesValueMonthlyChange": -41369,
"DistributionMonthlyChange":   -1.6,
"CostofSalesMonthlyChange": -105.1,
"PriceMonthlyChange":   2.95,
"GrossProfitMonthlyChange": -41264,
"IndirectCostsMonthlyChange": -38525,
"OperatingProfitMonthlyChange": -2738.9 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 741,
"SalesValue": 63410,
"Distribution":  59.71,
"CostofSales":  161.1,
"Price":  85.57,
"GrossProfit":  63249,
"IndirectCosts":  59052,
"OperatingProfit": 4196.6,
"UnitSalesMonthlyChange": -226,
"SalesValueMonthlyChange": -14510,
"DistributionMonthlyChange":   3.96,
"CostofSalesMonthlyChange": -36.86,
"PriceMonthlyChange":   4.99,
"GrossProfitMonthlyChange": -14473,
"IndirectCostsMonthlyChange": -13513,
"OperatingProfitMonthlyChange": -960.57 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1686,
"SalesValue": 129404,
"Distribution":   91.6,
"CostofSales": 328.76,
"Price":  76.75,
"GrossProfit": 1.2908e+05,
"IndirectCosts": 1.2051e+05,
"OperatingProfit": 8564.6,
"UnitSalesMonthlyChange": 206,
"SalesValueMonthlyChange": 16845,
"DistributionMonthlyChange":  -0.62,
"CostofSalesMonthlyChange":  42.79,
"PriceMonthlyChange":    0.7,
"GrossProfitMonthlyChange":  16802,
"IndirectCostsMonthlyChange":  15687,
"OperatingProfitMonthlyChange": 1114.9 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1096,
"SalesValue": 125650,
"Distribution":  99.56,
"CostofSales": 319.23,
"Price": 114.64,
"GrossProfit": 1.2533e+05,
"IndirectCosts": 1.1701e+05,
"OperatingProfit": 8316.3,
"UnitSalesMonthlyChange": 149,
"SalesValueMonthlyChange": 16782,
"DistributionMonthlyChange":    0.5,
"CostofSalesMonthlyChange":  42.64,
"PriceMonthlyChange":  -0.32,
"GrossProfitMonthlyChange":  16739,
"IndirectCostsMonthlyChange":  15629,
"OperatingProfitMonthlyChange": 1110.2 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 66,
"SalesValue": 8043,
"Distribution":   8.02,
"CostofSales":  20.44,
"Price": 121.86,
"GrossProfit": 8022.6,
"IndirectCosts": 7490.2,
"OperatingProfit": 532.34,
"UnitSalesMonthlyChange": -25,
"SalesValueMonthlyChange": -3174,
"DistributionMonthlyChange":   -4.7,
"CostofSalesMonthlyChange":  -8.06,
"PriceMonthlyChange":   -1.4,
"GrossProfitMonthlyChange": -3165.9,
"IndirectCostsMonthlyChange": -2955.8,
"OperatingProfitMonthlyChange": -210.09 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3812,
"SalesValue": 436309,
"Distribution":  96.11,
"CostofSales": 1108.5,
"Price": 114.46,
"GrossProfit": 4.352e+05,
"IndirectCosts": 4.0632e+05,
"OperatingProfit":  28879,
"UnitSalesMonthlyChange": 600,
"SalesValueMonthlyChange": 70870,
"DistributionMonthlyChange":  -0.57,
"CostofSalesMonthlyChange": 180.06,
"PriceMonthlyChange":   0.69,
"GrossProfitMonthlyChange":  70690,
"IndirectCostsMonthlyChange":  65999,
"OperatingProfitMonthlyChange": 4691.1 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3931,
"SalesValue": 413451,
"Distribution":  99.15,
"CostofSales": 1050.4,
"Price": 105.18,
"GrossProfit": 4.124e+05,
"IndirectCosts": 3.8504e+05,
"OperatingProfit":  27365,
"UnitSalesMonthlyChange": 591,
"SalesValueMonthlyChange": 63305,
"DistributionMonthlyChange":   0.28,
"CostofSalesMonthlyChange": 160.83,
"PriceMonthlyChange":   0.35,
"GrossProfitMonthlyChange":  63144,
"IndirectCostsMonthlyChange":  58955,
"OperatingProfitMonthlyChange": 4189.6 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5750,
"SalesValue": 540369,
"Distribution":  97.62,
"CostofSales": 1372.9,
"Price":  93.98,
"GrossProfit": 5.39e+05,
"IndirectCosts": 5.0323e+05,
"OperatingProfit":  35766,
"UnitSalesMonthlyChange": 1900,
"SalesValueMonthlyChange": 165104,
"DistributionMonthlyChange":   -0.7,
"CostofSalesMonthlyChange": 419.47,
"PriceMonthlyChange":  -3.49,
"GrossProfitMonthlyChange": 1.6468e+05,
"IndirectCostsMonthlyChange": 1.5376e+05,
"OperatingProfitMonthlyChange":  10928 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 920,
"SalesValue": 95347,
"Distribution":   44.5,
"CostofSales": 242.24,
"Price": 103.64,
"GrossProfit":  95105,
"IndirectCosts":  88794,
"OperatingProfit": 6311.2,
"UnitSalesMonthlyChange": 24,
"SalesValueMonthlyChange": 2688,
"DistributionMonthlyChange":  -1.47,
"CostofSalesMonthlyChange":   6.83,
"PriceMonthlyChange":   0.23,
"GrossProfitMonthlyChange": 2681.2,
"IndirectCostsMonthlyChange": 2503.3,
"OperatingProfitMonthlyChange": 177.91 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1045,
"SalesValue": 63579,
"Distribution":   90.3,
"CostofSales": 161.53,
"Price":  60.84,
"GrossProfit":  63417,
"IndirectCosts":  59209,
"OperatingProfit": 4208.1,
"UnitSalesMonthlyChange": 123,
"SalesValueMonthlyChange": 7704,
"DistributionMonthlyChange":  -0.49,
"CostofSalesMonthlyChange":  19.58,
"PriceMonthlyChange":   0.24,
"GrossProfitMonthlyChange": 7684.4,
"IndirectCostsMonthlyChange": 7174.5,
"OperatingProfitMonthlyChange":  509.9 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1114,
"SalesValue": 87476,
"Distribution":  97.21,
"CostofSales": 222.24,
"Price":  78.52,
"GrossProfit":  87254,
"IndirectCosts":  81464,
"OperatingProfit": 5789.4,
"UnitSalesMonthlyChange": 313,
"SalesValueMonthlyChange": 23641,
"DistributionMonthlyChange":  -0.04,
"CostofSalesMonthlyChange":  60.06,
"PriceMonthlyChange":  -1.17,
"GrossProfitMonthlyChange":  23581,
"IndirectCostsMonthlyChange":  22016,
"OperatingProfitMonthlyChange": 1564.5 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1946,
"SalesValue": 141508,
"Distribution":  97.84,
"CostofSales": 359.51,
"Price":  72.72,
"GrossProfit": 1.4115e+05,
"IndirectCosts": 1.3178e+05,
"OperatingProfit": 9366.5,
"UnitSalesMonthlyChange": -422,
"SalesValueMonthlyChange": -20764,
"DistributionMonthlyChange":  -0.57,
"CostofSalesMonthlyChange": -52.76,
"PriceMonthlyChange":   4.19,
"GrossProfitMonthlyChange": -20711,
"IndirectCostsMonthlyChange": -19338,
"OperatingProfitMonthlyChange": -1373.6 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3025,
"SalesValue": 198611,
"Distribution":  85.74,
"CostofSales": 504.59,
"Price":  65.66,
"GrossProfit": 1.9811e+05,
"IndirectCosts": 1.8496e+05,
"OperatingProfit":  13146,
"UnitSalesMonthlyChange": 635,
"SalesValueMonthlyChange": 41590,
"DistributionMonthlyChange":  -3.48,
"CostofSalesMonthlyChange": 105.66,
"PriceMonthlyChange":  -0.04,
"GrossProfitMonthlyChange":  41484,
"IndirectCostsMonthlyChange":  38731,
"OperatingProfitMonthlyChange": 2753.1 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1168,
"SalesValue": 87521,
"Distribution":  59.14,
"CostofSales": 222.36,
"Price":  74.93,
"GrossProfit":  87299,
"IndirectCosts":  81506,
"OperatingProfit": 5792.4,
"UnitSalesMonthlyChange": 219,
"SalesValueMonthlyChange": 17255,
"DistributionMonthlyChange":  -3.78,
"CostofSalesMonthlyChange":  43.84,
"PriceMonthlyChange":   0.89,
"GrossProfitMonthlyChange":  17211,
"IndirectCostsMonthlyChange":  16069,
"OperatingProfitMonthlyChange": 1141.7 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2308,
"SalesValue": 116240,
"Distribution":  30.36,
"CostofSales": 295.32,
"Price":  50.36,
"GrossProfit": 1.1594e+05,
"IndirectCosts": 1.0825e+05,
"OperatingProfit": 7693.8,
"UnitSalesMonthlyChange": -595,
"SalesValueMonthlyChange": -28734,
"DistributionMonthlyChange":  -3.24,
"CostofSalesMonthlyChange":    -73,
"PriceMonthlyChange":   0.42,
"GrossProfitMonthlyChange": -28661,
"IndirectCostsMonthlyChange": -26759,
"OperatingProfitMonthlyChange": -1901.8 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 821,
"SalesValue": 36127,
"Distribution":    4.7,
"CostofSales":  91.78,
"Price":     44,
"GrossProfit":  36035,
"IndirectCosts":  33644,
"OperatingProfit":   2391,
"UnitSalesMonthlyChange": 96,
"SalesValueMonthlyChange": 4155,
"DistributionMonthlyChange":  -1.74,
"CostofSalesMonthlyChange":  10.55,
"PriceMonthlyChange":   -0.1,
"GrossProfitMonthlyChange": 4144.4,
"IndirectCostsMonthlyChange":   3870,
"OperatingProfitMonthlyChange": 274.46 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1786,
"SalesValue": 159505,
"Distribution":  33.36,
"CostofSales": 405.24,
"Price":  89.31,
"GrossProfit": 1.591e+05,
"IndirectCosts": 1.4854e+05,
"OperatingProfit":  10557,
"UnitSalesMonthlyChange": 422,
"SalesValueMonthlyChange": 35908,
"DistributionMonthlyChange":  -5.26,
"CostofSalesMonthlyChange":  91.23,
"PriceMonthlyChange":   -1.3,
"GrossProfitMonthlyChange":  35817,
"IndirectCostsMonthlyChange":  33440,
"OperatingProfitMonthlyChange": 2376.5 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 614,
"SalesValue": 56949,
"Distribution":  17.55,
"CostofSales": 144.68,
"Price":  92.75,
"GrossProfit":  56804,
"IndirectCosts":  53035,
"OperatingProfit": 3769.3,
"UnitSalesMonthlyChange": -215,
"SalesValueMonthlyChange": -12827,
"DistributionMonthlyChange":  -5.47,
"CostofSalesMonthlyChange": -32.59,
"PriceMonthlyChange":   8.58,
"GrossProfitMonthlyChange": -12794,
"IndirectCostsMonthlyChange": -11945,
"OperatingProfitMonthlyChange": -849.17 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 4871,
"SalesValue": 404615,
"Distribution":  44.03,
"CostofSales":   1028,
"Price":  83.07,
"GrossProfit": 4.0359e+05,
"IndirectCosts": 3.7681e+05,
"OperatingProfit":  26780,
"UnitSalesMonthlyChange": 1881,
"SalesValueMonthlyChange": 143116,
"DistributionMonthlyChange":  -4.67,
"CostofSalesMonthlyChange": 363.61,
"PriceMonthlyChange":  -4.39,
"GrossProfitMonthlyChange": 1.4275e+05,
"IndirectCostsMonthlyChange": 1.3328e+05,
"OperatingProfitMonthlyChange": 9471.8 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11293,
"SalesValue": 808525,
"Distribution":  49.34,
"CostofSales": 2054.1,
"Price":   71.6,
"GrossProfit": 8.0647e+05,
"IndirectCosts": 7.5296e+05,
"OperatingProfit":  53515,
"UnitSalesMonthlyChange": 1118,
"SalesValueMonthlyChange": 88421,
"DistributionMonthlyChange":  -8.09,
"CostofSalesMonthlyChange": 224.64,
"PriceMonthlyChange":   0.83,
"GrossProfitMonthlyChange":  88196,
"IndirectCostsMonthlyChange":  82344,
"OperatingProfitMonthlyChange": 5852.6 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5583,
"SalesValue": 384157,
"Distribution":  41.86,
"CostofSales": 975.99,
"Price":  68.81,
"GrossProfit": 3.8318e+05,
"IndirectCosts": 3.5775e+05,
"OperatingProfit":  25427,
"UnitSalesMonthlyChange": -2536,
"SalesValueMonthlyChange": -134799,
"DistributionMonthlyChange":  -9.93,
"CostofSalesMonthlyChange": -342.47,
"PriceMonthlyChange":   4.89,
"GrossProfitMonthlyChange": -1.3446e+05,
"IndirectCostsMonthlyChange": -1.2554e+05,
"OperatingProfitMonthlyChange": -8921.5 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 433,
"SalesValue": 76387,
"Distribution":  16.22,
"CostofSales": 194.07,
"Price": 176.41,
"GrossProfit":  76193,
"IndirectCosts":  71137,
"OperatingProfit": 5056.2,
"UnitSalesMonthlyChange": -27,
"SalesValueMonthlyChange": -975,
"DistributionMonthlyChange":  -3.22,
"CostofSalesMonthlyChange":  -2.48,
"PriceMonthlyChange":   8.23,
"GrossProfitMonthlyChange": -972.52,
"IndirectCostsMonthlyChange":   -908,
"OperatingProfitMonthlyChange": -64.52 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 601,
"SalesValue": 95302,
"Distribution":  17.67,
"CostofSales": 242.12,
"Price": 158.57,
"GrossProfit":  95060,
"IndirectCosts":  88752,
"OperatingProfit": 6308.2,
"UnitSalesMonthlyChange": 27,
"SalesValueMonthlyChange": 4811,
"DistributionMonthlyChange":     -4,
"CostofSalesMonthlyChange":  12.22,
"PriceMonthlyChange":   0.92,
"GrossProfitMonthlyChange": 4798.8,
"IndirectCostsMonthlyChange": 4480.2,
"OperatingProfitMonthlyChange": 318.62 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 493,
"SalesValue": 34956,
"Distribution":  16.79,
"CostofSales":  88.81,
"Price":   70.9,
"GrossProfit":  34867,
"IndirectCosts":  32554,
"OperatingProfit": 2313.7,
"UnitSalesMonthlyChange": 124,
"SalesValueMonthlyChange": 8525,
"DistributionMonthlyChange":  -1.84,
"CostofSalesMonthlyChange":  21.66,
"PriceMonthlyChange":  -0.73,
"GrossProfitMonthlyChange": 8503.3,
"IndirectCostsMonthlyChange": 7939.5,
"OperatingProfitMonthlyChange": 563.88 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 725,
"SalesValue": 40956,
"Distribution":  16.92,
"CostofSales": 104.05,
"Price":  56.49,
"GrossProfit":  40852,
"IndirectCosts":  38141,
"OperatingProfit": 2710.8,
"UnitSalesMonthlyChange": 190,
"SalesValueMonthlyChange": 10747,
"DistributionMonthlyChange":  -0.34,
"CostofSalesMonthlyChange":   27.3,
"PriceMonthlyChange":   0.02,
"GrossProfitMonthlyChange":  10720,
"IndirectCostsMonthlyChange":  10009,
"OperatingProfitMonthlyChange": 711.14 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 955,
"SalesValue": 84156,
"Distribution":   23.2,
"CostofSales": 213.81,
"Price":  88.12,
"GrossProfit":  83942,
"IndirectCosts":  78372,
"OperatingProfit": 5570.1,
"UnitSalesMonthlyChange": 414,
"SalesValueMonthlyChange": 32270,
"DistributionMonthlyChange":  -0.34,
"CostofSalesMonthlyChange":  81.99,
"PriceMonthlyChange":  -7.79,
"GrossProfitMonthlyChange":  32188,
"IndirectCostsMonthlyChange":  30052,
"OperatingProfitMonthlyChange": 2136.1 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 754,
"SalesValue": 66641,
"Distribution":  21.42,
"CostofSales": 169.31,
"Price":  88.38,
"GrossProfit":  66472,
"IndirectCosts":  62061,
"OperatingProfit": 4410.4,
"UnitSalesMonthlyChange": 36,
"SalesValueMonthlyChange": 2197,
"DistributionMonthlyChange":  -4.74,
"CostofSalesMonthlyChange":   5.58,
"PriceMonthlyChange":  -1.37,
"GrossProfitMonthlyChange": 2191.4,
"IndirectCostsMonthlyChange": 2046.8,
"OperatingProfitMonthlyChange": 144.67 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 440,
"SalesValue": 27695,
"Distribution":  12.55,
"CostofSales":  70.36,
"Price":  62.94,
"GrossProfit":  27625,
"IndirectCosts":  25791,
"OperatingProfit": 1833.3,
"UnitSalesMonthlyChange": -47,
"SalesValueMonthlyChange": -3303,
"DistributionMonthlyChange":  -3.61,
"CostofSalesMonthlyChange":   -8.4,
"PriceMonthlyChange":  -0.71,
"GrossProfitMonthlyChange": -3294.6,
"IndirectCostsMonthlyChange": -3076.6,
"OperatingProfitMonthlyChange": -218.05 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2303,
"SalesValue": 137534,
"Distribution":  36.27,
"CostofSales": 349.42,
"Price":  59.72,
"GrossProfit": 1.3718e+05,
"IndirectCosts": 1.2808e+05,
"OperatingProfit": 9102.7,
"UnitSalesMonthlyChange": 546,
"SalesValueMonthlyChange": 29520,
"DistributionMonthlyChange":  -6.69,
"CostofSalesMonthlyChange":     75,
"PriceMonthlyChange":  -1.76,
"GrossProfitMonthlyChange":  29445,
"IndirectCostsMonthlyChange":  27491,
"OperatingProfitMonthlyChange": 1953.9 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 524,
"SalesValue": 83678,
"Distribution":  17.37,
"CostofSales": 212.59,
"Price": 159.69,
"GrossProfit":  83465,
"IndirectCosts":  77927,
"OperatingProfit": 5538.6,
"UnitSalesMonthlyChange": 10,
"SalesValueMonthlyChange": 2902,
"DistributionMonthlyChange":   -4.5,
"CostofSalesMonthlyChange":   7.37,
"PriceMonthlyChange":   2.54,
"GrossProfitMonthlyChange": 2894.6,
"IndirectCostsMonthlyChange": 2702.7,
"OperatingProfitMonthlyChange": 191.89 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 283,
"SalesValue": 29088,
"Distribution":   10.3,
"CostofSales":   73.9,
"Price": 102.78,
"GrossProfit":  29014,
"IndirectCosts":  27089,
"OperatingProfit": 1925.3,
"UnitSalesMonthlyChange": 15,
"SalesValueMonthlyChange": 1888,
"DistributionMonthlyChange":  -3.61,
"CostofSalesMonthlyChange":    4.8,
"PriceMonthlyChange":   1.29,
"GrossProfitMonthlyChange": 1883.2,
"IndirectCostsMonthlyChange": 1758.4,
"OperatingProfitMonthlyChange": 124.77 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1698,
"SalesValue": 157405,
"Distribution":  33.08,
"CostofSales":  399.9,
"Price":   92.7,
"GrossProfit": 1.5701e+05,
"IndirectCosts": 1.4659e+05,
"OperatingProfit":  10419,
"UnitSalesMonthlyChange": 116,
"SalesValueMonthlyChange": 9527,
"DistributionMonthlyChange":  -5.34,
"CostofSalesMonthlyChange":   24.2,
"PriceMonthlyChange":  -0.78,
"GrossProfitMonthlyChange": 9502.8,
"IndirectCostsMonthlyChange": 8871.5,
"OperatingProfitMonthlyChange": 631.31 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 268,
"SalesValue": 24943,
"Distribution":  11.96,
"CostofSales":  63.37,
"Price":  93.07,
"GrossProfit":  24880,
"IndirectCosts":  23228,
"OperatingProfit": 1651.3,
"UnitSalesMonthlyChange": -18,
"SalesValueMonthlyChange": -1255,
"DistributionMonthlyChange":  -1.18,
"CostofSalesMonthlyChange":  -3.19,
"PriceMonthlyChange":   1.47,
"GrossProfitMonthlyChange": -1251.8,
"IndirectCostsMonthlyChange": -1169.5,
"OperatingProfitMonthlyChange": -82.32 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2033,
"SalesValue": 195030,
"Distribution":  28.31,
"CostofSales": 495.49,
"Price":  95.93,
"GrossProfit": 1.9453e+05,
"IndirectCosts": 1.8163e+05,
"OperatingProfit":  12909,
"UnitSalesMonthlyChange": -146,
"SalesValueMonthlyChange": -7688,
"DistributionMonthlyChange":  -6.95,
"CostofSalesMonthlyChange": -19.54,
"PriceMonthlyChange":    2.9,
"GrossProfitMonthlyChange": -7668.5,
"IndirectCostsMonthlyChange": -7159.4,
"OperatingProfitMonthlyChange": -509.03 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10031,
"SalesValue": 706784,
"Distribution":  54.86,
"CostofSales": 1795.7,
"Price":  70.46,
"GrossProfit": 7.0499e+05,
"IndirectCosts": 6.5821e+05,
"OperatingProfit":  46781,
"UnitSalesMonthlyChange": -20213,
"SalesValueMonthlyChange": -1149935,
"DistributionMonthlyChange": -20.99,
"CostofSalesMonthlyChange": -2921.5,
"PriceMonthlyChange":   9.07,
"GrossProfitMonthlyChange": -1.147e+06,
"IndirectCostsMonthlyChange": -1.0709e+06,
"OperatingProfitMonthlyChange": -76111 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26657,
"SalesValue": 1612972,
"Distribution":  44.01,
"CostofSales": 4097.9,
"Price":  60.51,
"GrossProfit": 1.6089e+06,
"IndirectCosts": 1.5021e+06,
"OperatingProfit": 1.0676e+05,
"UnitSalesMonthlyChange": 12225,
"SalesValueMonthlyChange": 708614,
"DistributionMonthlyChange":  -8.46,
"CostofSalesMonthlyChange": 1800.3,
"PriceMonthlyChange":  -2.15,
"GrossProfitMonthlyChange": 7.0681e+05,
"IndirectCostsMonthlyChange": 6.5991e+05,
"OperatingProfitMonthlyChange":  46902 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1723,
"SalesValue": 113621,
"Distribution":  34.75,
"CostofSales": 288.67,
"Price":  65.94,
"GrossProfit": 1.1333e+05,
"IndirectCosts": 1.0581e+05,
"OperatingProfit": 7520.5,
"UnitSalesMonthlyChange": -396,
"SalesValueMonthlyChange": -19647,
"DistributionMonthlyChange":  -5.36,
"CostofSalesMonthlyChange": -49.91,
"PriceMonthlyChange":   3.05,
"GrossProfitMonthlyChange": -19597,
"IndirectCostsMonthlyChange": -18297,
"OperatingProfitMonthlyChange": -1300.4 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 583,
"SalesValue": 55602,
"Distribution":  14.97,
"CostofSales": 141.26,
"Price":  95.37,
"GrossProfit":  55461,
"IndirectCosts":  51781,
"OperatingProfit": 3680.2,
"UnitSalesMonthlyChange": -79,
"SalesValueMonthlyChange": -4853,
"DistributionMonthlyChange":  -3.07,
"CostofSalesMonthlyChange": -12.33,
"PriceMonthlyChange":   4.05,
"GrossProfitMonthlyChange": -4840.7,
"IndirectCostsMonthlyChange": -4519.3,
"OperatingProfitMonthlyChange": -321.4 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 487,
"SalesValue": 38276,
"Distribution":      7,
"CostofSales":  97.24,
"Price":   78.6,
"GrossProfit":  38179,
"IndirectCosts":  35645,
"OperatingProfit": 2533.6,
"UnitSalesMonthlyChange": 110,
"SalesValueMonthlyChange": 8038,
"DistributionMonthlyChange":   -2.7,
"CostofSalesMonthlyChange":  20.42,
"PriceMonthlyChange":  -1.61,
"GrossProfitMonthlyChange": 8017.6,
"IndirectCostsMonthlyChange": 7485.2,
"OperatingProfitMonthlyChange": 532.39 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1078,
"SalesValue": 133209,
"Distribution":  26.94,
"CostofSales": 338.43,
"Price": 123.57,
"GrossProfit": 1.3287e+05,
"IndirectCosts": 1.2405e+05,
"OperatingProfit": 8816.8,
"UnitSalesMonthlyChange": -82,
"SalesValueMonthlyChange": -11146,
"DistributionMonthlyChange":  -7.16,
"CostofSalesMonthlyChange": -28.32,
"PriceMonthlyChange":  -0.87,
"GrossProfitMonthlyChange": -11118,
"IndirectCostsMonthlyChange": -10380,
"OperatingProfitMonthlyChange": -738.1 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 73,
"SalesValue": 9290,
"Distribution":    2.1,
"CostofSales":   23.6,
"Price": 127.26,
"GrossProfit": 9266.4,
"IndirectCosts": 8651.9,
"OperatingProfit": 614.51,
"UnitSalesMonthlyChange": -45,
"SalesValueMonthlyChange": -5885,
"DistributionMonthlyChange":  -2.21,
"CostofSalesMonthlyChange": -14.95,
"PriceMonthlyChange":  -1.34,
"GrossProfitMonthlyChange": -5870.1,
"IndirectCostsMonthlyChange": -5479.8,
"OperatingProfitMonthlyChange": -390.26 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1774,
"SalesValue": 223883,
"Distribution":   24.3,
"CostofSales":  568.8,
"Price":  126.2,
"GrossProfit": 2.2331e+05,
"IndirectCosts": 2.085e+05,
"OperatingProfit":  14818,
"UnitSalesMonthlyChange": 211,
"SalesValueMonthlyChange": 27325,
"DistributionMonthlyChange":  -4.87,
"CostofSalesMonthlyChange":  69.43,
"PriceMonthlyChange":   0.44,
"GrossProfitMonthlyChange":  27256,
"IndirectCostsMonthlyChange":  25447,
"OperatingProfitMonthlyChange": 1808.4 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3974,
"SalesValue": 449644,
"Distribution":  43.59,
"CostofSales": 1142.4,
"Price": 113.15,
"GrossProfit": 4.485e+05,
"IndirectCosts": 4.1874e+05,
"OperatingProfit":  29761,
"UnitSalesMonthlyChange": 107,
"SalesValueMonthlyChange": 18038,
"DistributionMonthlyChange":  -8.67,
"CostofSalesMonthlyChange":  45.83,
"PriceMonthlyChange":   1.54,
"GrossProfitMonthlyChange":  17992,
"IndirectCostsMonthlyChange":  16798,
"OperatingProfitMonthlyChange": 1194.1 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2136,
"SalesValue": 226367,
"Distribution":  31.93,
"CostofSales": 575.11,
"Price": 105.98,
"GrossProfit": 2.2579e+05,
"IndirectCosts": 2.1081e+05,
"OperatingProfit":  14982,
"UnitSalesMonthlyChange": -19,
"SalesValueMonthlyChange": 360,
"DistributionMonthlyChange":  -6.64,
"CostofSalesMonthlyChange":   0.92,
"PriceMonthlyChange":    1.1,
"GrossProfitMonthlyChange": 359.08,
"IndirectCostsMonthlyChange": 335.25,
"OperatingProfitMonthlyChange":  23.83 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 169,
"SalesValue": 21228,
"Distribution":   3.29,
"CostofSales":  53.93,
"Price": 125.61,
"GrossProfit":  21174,
"IndirectCosts":  19769,
"OperatingProfit":   1405,
"UnitSalesMonthlyChange": 8,
"SalesValueMonthlyChange": 895,
"DistributionMonthlyChange":  -0.43,
"CostofSalesMonthlyChange":   2.27,
"PriceMonthlyChange":  -0.68,
"GrossProfitMonthlyChange": 892.73,
"IndirectCostsMonthlyChange": 833.67,
"OperatingProfitMonthlyChange":  59.06 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1774,
"SalesValue": 103288,
"Distribution":  25.87,
"CostofSales": 262.41,
"Price":  58.22,
"GrossProfit": 1.0303e+05,
"IndirectCosts":  96189,
"OperatingProfit": 6836.8,
"UnitSalesMonthlyChange": 692,
"SalesValueMonthlyChange": 37775,
"DistributionMonthlyChange":   0.42,
"CostofSalesMonthlyChange":  95.97,
"PriceMonthlyChange":  -2.33,
"GrossProfitMonthlyChange":  37679,
"IndirectCostsMonthlyChange":  35179,
"OperatingProfitMonthlyChange": 2500.4 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 28406,
"SalesValue": 1723441,
"Distribution":  50.48,
"CostofSales": 4378.6,
"Price":  60.67,
"GrossProfit": 1.7191e+06,
"IndirectCosts": 1.605e+06,
"OperatingProfit": 1.1407e+05,
"UnitSalesMonthlyChange": 27663,
"SalesValueMonthlyChange": 1660993,
"DistributionMonthlyChange":  22.86,
"CostofSalesMonthlyChange": 4219.9,
"PriceMonthlyChange": -23.38,
"GrossProfitMonthlyChange": 1.6568e+06,
"IndirectCostsMonthlyChange": 1.5468e+06,
"OperatingProfitMonthlyChange": 1.0994e+05 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3646,
"SalesValue": 276428,
"Distribution":  35.49,
"CostofSales": 702.29,
"Price":  75.82,
"GrossProfit": 2.7573e+05,
"IndirectCosts": 2.5743e+05,
"OperatingProfit":  18296,
"UnitSalesMonthlyChange": -537,
"SalesValueMonthlyChange": -26346,
"DistributionMonthlyChange":  -6.85,
"CostofSalesMonthlyChange": -66.94,
"PriceMonthlyChange":   3.44,
"GrossProfitMonthlyChange": -26279,
"IndirectCostsMonthlyChange": -24535,
"OperatingProfitMonthlyChange": -1744.3 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1003,
"SalesValue": 71422,
"Distribution":  16.49,
"CostofSales": 181.46,
"Price":  71.21,
"GrossProfit":  71241,
"IndirectCosts":  66513,
"OperatingProfit": 4727.1,
"UnitSalesMonthlyChange": 87,
"SalesValueMonthlyChange": 5813,
"DistributionMonthlyChange":  -5.66,
"CostofSalesMonthlyChange":  14.77,
"PriceMonthlyChange":  -0.42,
"GrossProfitMonthlyChange": 5798.2,
"IndirectCostsMonthlyChange": 5413.3,
"OperatingProfitMonthlyChange": 384.93 
},
{
 "Date": "01/07/2011",
"Month": "Jul-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 165,
"SalesValue": 13510,
"Distribution":   4.69,
"CostofSales":  34.32,
"Price":  81.88,
"GrossProfit":  13476,
"IndirectCosts":  12581,
"OperatingProfit": 894.57,
"UnitSalesMonthlyChange": 19,
"SalesValueMonthlyChange": 1455,
"DistributionMonthlyChange":  -2.37,
"CostofSalesMonthlyChange":    3.7,
"PriceMonthlyChange":  -0.69,
"GrossProfitMonthlyChange": 1451.3,
"IndirectCostsMonthlyChange":   1355,
"OperatingProfitMonthlyChange":   96.3 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1934,
"SalesValue": 107132,
"Distribution":  94.73,
"CostofSales": 272.18,
"Price":  55.39,
"GrossProfit": 1.0686e+05,
"IndirectCosts":  99769,
"OperatingProfit":   7091,
"UnitSalesMonthlyChange": -38,
"SalesValueMonthlyChange": -2682,
"DistributionMonthlyChange":  -1.06,
"CostofSalesMonthlyChange":  -6.81,
"PriceMonthlyChange":   -0.3,
"GrossProfitMonthlyChange": -2675.2,
"IndirectCostsMonthlyChange": -2498.2,
"OperatingProfitMonthlyChange": -176.97 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 781,
"SalesValue": 34460,
"Distribution":  14.44,
"CostofSales":  87.55,
"Price":  44.12,
"GrossProfit":  34372,
"IndirectCosts":  32091,
"OperatingProfit":   2281,
"UnitSalesMonthlyChange": -16,
"SalesValueMonthlyChange": -643,
"DistributionMonthlyChange":  -0.09,
"CostofSalesMonthlyChange":  -1.63,
"PriceMonthlyChange":   0.08,
"GrossProfitMonthlyChange": -641.37,
"IndirectCostsMonthlyChange":   -599,
"OperatingProfitMonthlyChange": -42.37 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 951,
"SalesValue": 78145,
"Distribution":  97.21,
"CostofSales": 198.53,
"Price":  82.17,
"GrossProfit":  77946,
"IndirectCosts":  72774,
"OperatingProfit": 5172.6,
"UnitSalesMonthlyChange": 41,
"SalesValueMonthlyChange": 1225,
"DistributionMonthlyChange":   0.61,
"CostofSalesMonthlyChange":    3.1,
"PriceMonthlyChange":  -2.36,
"GrossProfitMonthlyChange": 1221.9,
"IndirectCostsMonthlyChange": 1140.4,
"OperatingProfitMonthlyChange":  81.46 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 428,
"SalesValue": 36688,
"Distribution":  92.62,
"CostofSales":  93.21,
"Price":  85.72,
"GrossProfit":  36595,
"IndirectCosts":  34166,
"OperatingProfit": 2428.7,
"UnitSalesMonthlyChange": -174,
"SalesValueMonthlyChange": -15325,
"DistributionMonthlyChange":   1.68,
"CostofSalesMonthlyChange": -38.93,
"PriceMonthlyChange":  -0.68,
"GrossProfitMonthlyChange": -15286,
"IndirectCostsMonthlyChange": -14272,
"OperatingProfitMonthlyChange": -1013.6 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2522,
"SalesValue": 220432,
"Distribution":  99.64,
"CostofSales": 560.03,
"Price":   87.4,
"GrossProfit": 2.1987e+05,
"IndirectCosts": 2.0528e+05,
"OperatingProfit":  14590,
"UnitSalesMonthlyChange": -309,
"SalesValueMonthlyChange": -26514,
"DistributionMonthlyChange":   1.06,
"CostofSalesMonthlyChange": -67.36,
"PriceMonthlyChange":   0.17,
"GrossProfitMonthlyChange": -26447,
"IndirectCostsMonthlyChange": -24692,
"OperatingProfitMonthlyChange": -1754.9 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5543,
"SalesValue": 401555,
"Distribution":  99.94,
"CostofSales": 1020.2,
"Price":  72.44,
"GrossProfit": 4.0053e+05,
"IndirectCosts": 3.7396e+05,
"OperatingProfit":  26578,
"UnitSalesMonthlyChange": -3532,
"SalesValueMonthlyChange": -229511,
"DistributionMonthlyChange":   0.01,
"CostofSalesMonthlyChange": -583.1,
"PriceMonthlyChange":    2.9,
"GrossProfitMonthlyChange": -2.2893e+05,
"IndirectCostsMonthlyChange": -2.1374e+05,
"OperatingProfitMonthlyChange": -15191 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11402,
"SalesValue": 716570,
"Distribution":   99.7,
"CostofSales": 1820.5,
"Price":  62.85,
"GrossProfit": 7.1475e+05,
"IndirectCosts": 6.6732e+05,
"OperatingProfit":  47428,
"UnitSalesMonthlyChange": 2538,
"SalesValueMonthlyChange": 145975,
"DistributionMonthlyChange":   0.53,
"CostofSalesMonthlyChange": 370.87,
"PriceMonthlyChange":  -1.52,
"GrossProfitMonthlyChange": 1.456e+05,
"IndirectCostsMonthlyChange": 1.3594e+05,
"OperatingProfitMonthlyChange": 9661.5 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 847,
"SalesValue": 135951,
"Distribution":  97.43,
"CostofSales":  345.4,
"Price": 160.51,
"GrossProfit": 1.3561e+05,
"IndirectCosts": 1.2661e+05,
"OperatingProfit": 8998.3,
"UnitSalesMonthlyChange": 41,
"SalesValueMonthlyChange": 3297,
"DistributionMonthlyChange":   2.42,
"CostofSalesMonthlyChange":   8.38,
"PriceMonthlyChange":  -4.07,
"GrossProfitMonthlyChange": 3288.6,
"IndirectCostsMonthlyChange": 3070.4,
"OperatingProfitMonthlyChange": 218.22 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 664,
"SalesValue": 97858,
"Distribution":  95.53,
"CostofSales": 248.62,
"Price": 147.38,
"GrossProfit":  97609,
"IndirectCosts":  91133,
"OperatingProfit": 6476.8,
"UnitSalesMonthlyChange": -49,
"SalesValueMonthlyChange": -6157,
"DistributionMonthlyChange":   1.98,
"CostofSalesMonthlyChange": -15.64,
"PriceMonthlyChange":    1.5,
"GrossProfitMonthlyChange": -6141.4,
"IndirectCostsMonthlyChange":  -5734,
"OperatingProfitMonthlyChange": -407.33 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1140,
"SalesValue": 76318,
"Distribution":  95.39,
"CostofSales": 193.89,
"Price":  66.95,
"GrossProfit":  76124,
"IndirectCosts":  71072,
"OperatingProfit": 5051.7,
"UnitSalesMonthlyChange": -218,
"SalesValueMonthlyChange": -14170,
"DistributionMonthlyChange":  -0.61,
"CostofSalesMonthlyChange": -36.01,
"PriceMonthlyChange":   0.32,
"GrossProfitMonthlyChange": -14134,
"IndirectCostsMonthlyChange": -13196,
"OperatingProfitMonthlyChange": -937.69 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 964,
"SalesValue": 51794,
"Distribution":  80.41,
"CostofSales": 131.59,
"Price":  53.73,
"GrossProfit":  51662,
"IndirectCosts":  48235,
"OperatingProfit": 3427.8,
"UnitSalesMonthlyChange": -49,
"SalesValueMonthlyChange": -1773,
"DistributionMonthlyChange":   1.94,
"CostofSalesMonthlyChange":   -4.5,
"PriceMonthlyChange":   0.85,
"GrossProfitMonthlyChange": -1768.5,
"IndirectCostsMonthlyChange": -1651.2,
"OperatingProfitMonthlyChange": -117.35 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 971,
"SalesValue": 85294,
"Distribution":  91.81,
"CostofSales":  216.7,
"Price":  87.84,
"GrossProfit":  85077,
"IndirectCosts":  79432,
"OperatingProfit": 5645.2,
"UnitSalesMonthlyChange": -19,
"SalesValueMonthlyChange": -2830,
"DistributionMonthlyChange":    1.5,
"CostofSalesMonthlyChange":  -7.19,
"PriceMonthlyChange":  -1.17,
"GrossProfitMonthlyChange": -2822.8,
"IndirectCostsMonthlyChange": -2635.1,
"OperatingProfitMonthlyChange": -187.69 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 951,
"SalesValue": 81851,
"Distribution":  94.97,
"CostofSales": 207.95,
"Price":  86.07,
"GrossProfit":  81643,
"IndirectCosts":  76226,
"OperatingProfit": 5417.1,
"UnitSalesMonthlyChange": -57,
"SalesValueMonthlyChange": -2985,
"DistributionMonthlyChange":   2.03,
"CostofSalesMonthlyChange":  -7.59,
"PriceMonthlyChange":   1.91,
"GrossProfitMonthlyChange": -2977.4,
"IndirectCostsMonthlyChange": -2779.8,
"OperatingProfitMonthlyChange": -197.57 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 710,
"SalesValue": 43434,
"Distribution":  72.12,
"CostofSales": 110.35,
"Price":  61.17,
"GrossProfit":  43324,
"IndirectCosts":  40449,
"OperatingProfit": 2874.8,
"UnitSalesMonthlyChange": -118,
"SalesValueMonthlyChange": -6384,
"DistributionMonthlyChange":   1.05,
"CostofSalesMonthlyChange": -16.22,
"PriceMonthlyChange":      1,
"GrossProfitMonthlyChange": -6367.8,
"IndirectCostsMonthlyChange": -5945.2,
"OperatingProfitMonthlyChange": -422.55 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3082,
"SalesValue": 171397,
"Distribution":   97.5,
"CostofSales": 435.45,
"Price":  55.61,
"GrossProfit": 1.7096e+05,
"IndirectCosts": 1.5962e+05,
"OperatingProfit":  11344,
"UnitSalesMonthlyChange": -534,
"SalesValueMonthlyChange": -29332,
"DistributionMonthlyChange":  -1.01,
"CostofSalesMonthlyChange": -74.52,
"PriceMonthlyChange":    0.1,
"GrossProfitMonthlyChange": -29257,
"IndirectCostsMonthlyChange": -27316,
"OperatingProfitMonthlyChange": -1941.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 391,
"SalesValue": 57881,
"Distribution":  75.36,
"CostofSales": 147.05,
"Price": 148.03,
"GrossProfit":  57734,
"IndirectCosts":  53903,
"OperatingProfit": 3831.2,
"UnitSalesMonthlyChange": 180,
"SalesValueMonthlyChange": 23580,
"DistributionMonthlyChange":  32.98,
"CostofSalesMonthlyChange":  59.91,
"PriceMonthlyChange": -14.53,
"GrossProfitMonthlyChange":  23520,
"IndirectCostsMonthlyChange":  21959,
"OperatingProfitMonthlyChange": 1560.7 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 166,
"SalesValue": 16414,
"Distribution":  20.01,
"CostofSales":   41.7,
"Price":  98.88,
"GrossProfit":  16372,
"IndirectCosts":  15286,
"OperatingProfit": 1086.8,
"UnitSalesMonthlyChange": -14,
"SalesValueMonthlyChange": -1297,
"DistributionMonthlyChange":   0.47,
"CostofSalesMonthlyChange":  -3.29,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange": -1293.7,
"IndirectCostsMonthlyChange":  -1208,
"OperatingProfitMonthlyChange": -85.66 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 763,
"SalesValue": 68332,
"Distribution":   99.4,
"CostofSales":  173.6,
"Price":  89.56,
"GrossProfit":  68158,
"IndirectCosts":  63636,
"OperatingProfit": 4522.6,
"UnitSalesMonthlyChange": -201,
"SalesValueMonthlyChange": -17293,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange": -43.94,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": -17249,
"IndirectCostsMonthlyChange": -16104,
"OperatingProfitMonthlyChange":  -1145 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 239,
"SalesValue": 21750,
"Distribution":  53.95,
"CostofSales":  55.26,
"Price":     91,
"GrossProfit":  21695,
"IndirectCosts":  20255,
"OperatingProfit": 1439.6,
"UnitSalesMonthlyChange": -520,
"SalesValueMonthlyChange": -45890,
"DistributionMonthlyChange": -38.92,
"CostofSalesMonthlyChange": -116.59,
"PriceMonthlyChange":   1.88,
"GrossProfitMonthlyChange": -45773,
"IndirectCostsMonthlyChange": -42736,
"OperatingProfitMonthlyChange": -3037.5 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2545,
"SalesValue": 225737,
"Distribution":  97.72,
"CostofSales": 573.51,
"Price":   88.7,
"GrossProfit": 2.2516e+05,
"IndirectCosts": 2.1022e+05,
"OperatingProfit":  14941,
"UnitSalesMonthlyChange": -1152,
"SalesValueMonthlyChange": -93732,
"DistributionMonthlyChange":  -1.75,
"CostofSalesMonthlyChange": -238.13,
"PriceMonthlyChange":   2.29,
"GrossProfitMonthlyChange": -93494,
"IndirectCostsMonthlyChange": -87290,
"OperatingProfitMonthlyChange": -6203.9 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6236,
"SalesValue": 452032,
"Distribution":  99.86,
"CostofSales": 1148.4,
"Price":  72.49,
"GrossProfit": 4.5088e+05,
"IndirectCosts": 4.2096e+05,
"OperatingProfit":  29919,
"UnitSalesMonthlyChange": 1201,
"SalesValueMonthlyChange": 80651,
"DistributionMonthlyChange":   0.22,
"CostofSalesMonthlyChange": 204.91,
"PriceMonthlyChange":  -1.27,
"GrossProfitMonthlyChange":  80446,
"IndirectCostsMonthlyChange":  75108,
"OperatingProfitMonthlyChange": 5338.3 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 31661,
"SalesValue": 1892363,
"Distribution":  99.89,
"CostofSales": 4807.8,
"Price":  59.77,
"GrossProfit": 1.8876e+06,
"IndirectCosts": 1.7623e+06,
"OperatingProfit": 1.2525e+05,
"UnitSalesMonthlyChange": -8582,
"SalesValueMonthlyChange": -497534,
"DistributionMonthlyChange":    0.5,
"CostofSalesMonthlyChange":  -1264,
"PriceMonthlyChange":   0.38,
"GrossProfitMonthlyChange": -4.9627e+05,
"IndirectCostsMonthlyChange": -4.6334e+05,
"OperatingProfitMonthlyChange": -32930 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2873,
"SalesValue": 172796,
"Distribution":  97.62,
"CostofSales": 439.01,
"Price":  60.14,
"GrossProfit": 1.7236e+05,
"IndirectCosts": 1.6092e+05,
"OperatingProfit":  11437,
"UnitSalesMonthlyChange": 91,
"SalesValueMonthlyChange": 1947,
"DistributionMonthlyChange":   1.18,
"CostofSalesMonthlyChange":   4.95,
"PriceMonthlyChange":  -1.27,
"GrossProfitMonthlyChange":   1942,
"IndirectCostsMonthlyChange": 1812.6,
"OperatingProfitMonthlyChange": 129.42 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 706,
"SalesValue": 60478,
"Distribution":   61.4,
"CostofSales": 153.65,
"Price":  85.66,
"GrossProfit":  60324,
"IndirectCosts":  56321,
"OperatingProfit": 4003.3,
"UnitSalesMonthlyChange": -35,
"SalesValueMonthlyChange": -2932,
"DistributionMonthlyChange":   1.69,
"CostofSalesMonthlyChange":  -7.45,
"PriceMonthlyChange":   0.09,
"GrossProfitMonthlyChange": -2924.6,
"IndirectCostsMonthlyChange": -2731.2,
"OperatingProfitMonthlyChange": -193.32 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1938,
"SalesValue": 144391,
"Distribution":  92.84,
"CostofSales": 366.84,
"Price":  74.51,
"GrossProfit": 1.4402e+05,
"IndirectCosts": 1.3447e+05,
"OperatingProfit": 9556.7,
"UnitSalesMonthlyChange": 252,
"SalesValueMonthlyChange": 14987,
"DistributionMonthlyChange":   1.24,
"CostofSalesMonthlyChange":  38.08,
"PriceMonthlyChange":  -2.24,
"GrossProfitMonthlyChange":  14949,
"IndirectCostsMonthlyChange":  13957,
"OperatingProfitMonthlyChange": 992.14 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 910,
"SalesValue": 104269,
"Distribution":  98.61,
"CostofSales": 264.91,
"Price": 114.58,
"GrossProfit": 1.04e+05,
"IndirectCosts":  97103,
"OperatingProfit": 6901.1,
"UnitSalesMonthlyChange": -186,
"SalesValueMonthlyChange": -21381,
"DistributionMonthlyChange":  -0.95,
"CostofSalesMonthlyChange": -54.32,
"PriceMonthlyChange":  -0.06,
"GrossProfitMonthlyChange": -21327,
"IndirectCostsMonthlyChange": -19912,
"OperatingProfitMonthlyChange": -1415.2 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 22,
"SalesValue": 2659,
"Distribution":   2.92,
"CostofSales":   6.76,
"Price": 120.86,
"GrossProfit": 2652.2,
"IndirectCosts": 2475.9,
"OperatingProfit": 176.36,
"UnitSalesMonthlyChange": -44,
"SalesValueMonthlyChange": -5384,
"DistributionMonthlyChange":   -5.1,
"CostofSalesMonthlyChange": -13.68,
"PriceMonthlyChange":     -1,
"GrossProfitMonthlyChange": -5370.3,
"IndirectCostsMonthlyChange": -5014.3,
"OperatingProfitMonthlyChange": -355.98 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3167,
"SalesValue": 362023,
"Distribution":  96.84,
"CostofSales": 919.76,
"Price": 114.31,
"GrossProfit": 3.611e+05,
"IndirectCosts": 3.3714e+05,
"OperatingProfit":  23962,
"UnitSalesMonthlyChange": -645,
"SalesValueMonthlyChange": -74286,
"DistributionMonthlyChange":   0.73,
"CostofSalesMonthlyChange": -188.73,
"PriceMonthlyChange":  -0.15,
"GrossProfitMonthlyChange": -74097,
"IndirectCostsMonthlyChange": -69180,
"OperatingProfitMonthlyChange": -4916.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 8879,
"SalesValue": 840607,
"Distribution":  99.85,
"CostofSales": 2135.7,
"Price":  94.67,
"GrossProfit": 8.3847e+05,
"IndirectCosts": 7.8283e+05,
"OperatingProfit":  55638,
"UnitSalesMonthlyChange": 4948,
"SalesValueMonthlyChange": 427156,
"DistributionMonthlyChange":    0.7,
"CostofSalesMonthlyChange": 1085.2,
"PriceMonthlyChange": -10.51,
"GrossProfitMonthlyChange": 4.2607e+05,
"IndirectCostsMonthlyChange": 3.978e+05,
"OperatingProfitMonthlyChange":  28273 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3597,
"SalesValue": 354356,
"Distribution":  96.52,
"CostofSales": 900.28,
"Price":  98.51,
"GrossProfit": 3.5346e+05,
"IndirectCosts": 3.3e+05,
"OperatingProfit":  23454,
"UnitSalesMonthlyChange": -2153,
"SalesValueMonthlyChange": -186013,
"DistributionMonthlyChange":   -1.1,
"CostofSalesMonthlyChange": -472.59,
"PriceMonthlyChange":   4.53,
"GrossProfitMonthlyChange": -1.8554e+05,
"IndirectCostsMonthlyChange": -1.7323e+05,
"OperatingProfitMonthlyChange": -12312 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 807,
"SalesValue": 81710,
"Distribution":  45.54,
"CostofSales": 207.59,
"Price": 101.25,
"GrossProfit":  81502,
"IndirectCosts":  76095,
"OperatingProfit": 5407.8,
"UnitSalesMonthlyChange": -113,
"SalesValueMonthlyChange": -13637,
"DistributionMonthlyChange":   1.04,
"CostofSalesMonthlyChange": -34.65,
"PriceMonthlyChange":  -2.39,
"GrossProfitMonthlyChange": -13602,
"IndirectCostsMonthlyChange": -12699,
"OperatingProfitMonthlyChange": -903.34 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 611,
"SalesValue": 36885,
"Distribution":  87.89,
"CostofSales":  93.71,
"Price":  60.37,
"GrossProfit":  36791,
"IndirectCosts":  34350,
"OperatingProfit": 2441.3,
"UnitSalesMonthlyChange": -434,
"SalesValueMonthlyChange": -26694,
"DistributionMonthlyChange":  -2.41,
"CostofSalesMonthlyChange": -67.82,
"PriceMonthlyChange":  -0.47,
"GrossProfitMonthlyChange": -26626,
"IndirectCostsMonthlyChange": -24859,
"OperatingProfitMonthlyChange": -1766.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1115,
"SalesValue": 86605,
"Distribution":  97.77,
"CostofSales": 220.03,
"Price":  77.67,
"GrossProfit":  86385,
"IndirectCosts":  80653,
"OperatingProfit":   5732,
"UnitSalesMonthlyChange": 1,
"SalesValueMonthlyChange": -871,
"DistributionMonthlyChange":   0.56,
"CostofSalesMonthlyChange":  -2.21,
"PriceMonthlyChange":  -0.85,
"GrossProfitMonthlyChange": -868.79,
"IndirectCostsMonthlyChange": -811.33,
"OperatingProfitMonthlyChange": -57.46 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1960,
"SalesValue": 143034,
"Distribution":  98.77,
"CostofSales": 363.39,
"Price":  72.98,
"GrossProfit": 1.4267e+05,
"IndirectCosts": 1.332e+05,
"OperatingProfit": 9467.1,
"UnitSalesMonthlyChange": 14,
"SalesValueMonthlyChange": 1526,
"DistributionMonthlyChange":   0.93,
"CostofSalesMonthlyChange":   3.88,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": 1522.1,
"IndirectCostsMonthlyChange": 1421.5,
"OperatingProfitMonthlyChange": 100.63 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3299,
"SalesValue": 212833,
"Distribution":   86.8,
"CostofSales": 540.73,
"Price":  64.51,
"GrossProfit": 2.1229e+05,
"IndirectCosts": 1.982e+05,
"OperatingProfit":  14087,
"UnitSalesMonthlyChange": 274,
"SalesValueMonthlyChange": 14222,
"DistributionMonthlyChange":   1.06,
"CostofSalesMonthlyChange":  36.14,
"PriceMonthlyChange":  -1.15,
"GrossProfitMonthlyChange":  14186,
"IndirectCostsMonthlyChange":  13244,
"OperatingProfitMonthlyChange":  941.5 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1123,
"SalesValue": 83664,
"Distribution":  58.31,
"CostofSales": 212.56,
"Price":   74.5,
"GrossProfit":  83451,
"IndirectCosts":  77914,
"OperatingProfit": 5537.5,
"UnitSalesMonthlyChange": -45,
"SalesValueMonthlyChange": -3857,
"DistributionMonthlyChange":  -0.83,
"CostofSalesMonthlyChange":   -9.8,
"PriceMonthlyChange":  -0.43,
"GrossProfitMonthlyChange": -3847.2,
"IndirectCostsMonthlyChange": -3592.3,
"OperatingProfitMonthlyChange": -254.91 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1293,
"SalesValue": 69224,
"Distribution":  26.97,
"CostofSales": 175.87,
"Price":  53.54,
"GrossProfit":  69048,
"IndirectCosts":  64466,
"OperatingProfit":   4582,
"UnitSalesMonthlyChange": -1015,
"SalesValueMonthlyChange": -47016,
"DistributionMonthlyChange":  -3.39,
"CostofSalesMonthlyChange": -119.45,
"PriceMonthlyChange":   3.18,
"GrossProfitMonthlyChange": -46897,
"IndirectCostsMonthlyChange": -43785,
"OperatingProfitMonthlyChange": -3111.9 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 768,
"SalesValue": 33851,
"Distribution":   4.93,
"CostofSales":     86,
"Price":  44.08,
"GrossProfit":  33765,
"IndirectCosts":  31524,
"OperatingProfit": 2240.7,
"UnitSalesMonthlyChange": -53,
"SalesValueMonthlyChange": -2276,
"DistributionMonthlyChange":   0.23,
"CostofSalesMonthlyChange":  -5.78,
"PriceMonthlyChange":   0.08,
"GrossProfitMonthlyChange": -2270.2,
"IndirectCostsMonthlyChange": -2119.9,
"OperatingProfitMonthlyChange": -150.27 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 20130,
"SalesValue": 1249045,
"Distribution":  58.62,
"CostofSales": 3173.3,
"Price":  62.05,
"GrossProfit": 1.2459e+06,
"IndirectCosts": 1.1632e+06,
"OperatingProfit":  82672,
"UnitSalesMonthlyChange": 18344,
"SalesValueMonthlyChange": 1089540,
"DistributionMonthlyChange":  25.26,
"CostofSalesMonthlyChange": 2768.1,
"PriceMonthlyChange": -27.26,
"GrossProfitMonthlyChange": 1.0868e+06,
"IndirectCostsMonthlyChange": 1.0147e+06,
"OperatingProfitMonthlyChange":  72115 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 347,
"SalesValue": 32579,
"Distribution":  16.26,
"CostofSales":  82.77,
"Price":  93.89,
"GrossProfit":  32496,
"IndirectCosts":  30340,
"OperatingProfit": 2156.5,
"UnitSalesMonthlyChange": -267,
"SalesValueMonthlyChange": -24370,
"DistributionMonthlyChange":  -1.29,
"CostofSalesMonthlyChange": -61.91,
"PriceMonthlyChange":   1.14,
"GrossProfitMonthlyChange": -24308,
"IndirectCostsMonthlyChange": -22695,
"OperatingProfitMonthlyChange": -1612.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2966,
"SalesValue": 263057,
"Distribution":  43.62,
"CostofSales": 668.32,
"Price":  88.69,
"GrossProfit": 2.6239e+05,
"IndirectCosts": 2.4498e+05,
"OperatingProfit":  17411,
"UnitSalesMonthlyChange": -1905,
"SalesValueMonthlyChange": -141558,
"DistributionMonthlyChange":  -0.41,
"CostofSalesMonthlyChange": -359.65,
"PriceMonthlyChange":   5.62,
"GrossProfitMonthlyChange": -1.412e+05,
"IndirectCostsMonthlyChange": -1.3183e+05,
"OperatingProfitMonthlyChange": -9368.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9370,
"SalesValue": 687427,
"Distribution":  49.91,
"CostofSales": 1746.5,
"Price":  73.36,
"GrossProfit": 6.8568e+05,
"IndirectCosts": 6.4018e+05,
"OperatingProfit":  45499,
"UnitSalesMonthlyChange": -1923,
"SalesValueMonthlyChange": -121098,
"DistributionMonthlyChange":   0.57,
"CostofSalesMonthlyChange": -307.66,
"PriceMonthlyChange":   1.76,
"GrossProfitMonthlyChange": -1.2079e+05,
"IndirectCostsMonthlyChange": -1.1277e+05,
"OperatingProfitMonthlyChange": -8015.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5975,
"SalesValue": 409823,
"Distribution":  42.78,
"CostofSales": 1041.2,
"Price":  68.59,
"GrossProfit": 4.0878e+05,
"IndirectCosts": 3.8166e+05,
"OperatingProfit":  27125,
"UnitSalesMonthlyChange": 392,
"SalesValueMonthlyChange": 25666,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange":  65.21,
"PriceMonthlyChange":  -0.22,
"GrossProfitMonthlyChange":  25601,
"IndirectCostsMonthlyChange":  23903,
"OperatingProfitMonthlyChange":   1698 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 375,
"SalesValue": 65222,
"Distribution":  17.08,
"CostofSales":  165.7,
"Price": 173.93,
"GrossProfit":  65056,
"IndirectCosts":  60739,
"OperatingProfit": 4317.1,
"UnitSalesMonthlyChange": -58,
"SalesValueMonthlyChange": -11165,
"DistributionMonthlyChange":   0.86,
"CostofSalesMonthlyChange": -28.37,
"PriceMonthlyChange":  -2.48,
"GrossProfitMonthlyChange": -11137,
"IndirectCostsMonthlyChange": -10397,
"OperatingProfitMonthlyChange": -739.17 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 512,
"SalesValue": 80587,
"Distribution":  16.08,
"CostofSales": 204.74,
"Price":  157.4,
"GrossProfit":  80382,
"IndirectCosts":  75049,
"OperatingProfit": 5333.7,
"UnitSalesMonthlyChange": -89,
"SalesValueMonthlyChange": -14715,
"DistributionMonthlyChange":  -1.59,
"CostofSalesMonthlyChange": -37.38,
"PriceMonthlyChange":  -1.17,
"GrossProfitMonthlyChange": -14678,
"IndirectCostsMonthlyChange": -13703,
"OperatingProfitMonthlyChange": -974.52 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 444,
"SalesValue": 31364,
"Distribution":  16.43,
"CostofSales":  79.68,
"Price":  70.64,
"GrossProfit":  31284,
"IndirectCosts":  29208,
"OperatingProfit": 2076.1,
"UnitSalesMonthlyChange": -49,
"SalesValueMonthlyChange": -3592,
"DistributionMonthlyChange":  -0.36,
"CostofSalesMonthlyChange":  -9.13,
"PriceMonthlyChange":  -0.26,
"GrossProfitMonthlyChange": -3582.9,
"IndirectCostsMonthlyChange": -3345.3,
"OperatingProfitMonthlyChange": -237.57 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 545,
"SalesValue": 31050,
"Distribution":  16.11,
"CostofSales":  78.89,
"Price":  56.97,
"GrossProfit":  30971,
"IndirectCosts":  28916,
"OperatingProfit": 2055.1,
"UnitSalesMonthlyChange": -180,
"SalesValueMonthlyChange": -9906,
"DistributionMonthlyChange":  -0.81,
"CostofSalesMonthlyChange": -25.16,
"PriceMonthlyChange":   0.48,
"GrossProfitMonthlyChange": -9880.8,
"IndirectCostsMonthlyChange": -9225.2,
"OperatingProfitMonthlyChange": -655.66 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 963,
"SalesValue": 83377,
"Distribution":  24.22,
"CostofSales": 211.83,
"Price":  86.58,
"GrossProfit":  83165,
"IndirectCosts":  77647,
"OperatingProfit": 5518.3,
"UnitSalesMonthlyChange": 8,
"SalesValueMonthlyChange": -779,
"DistributionMonthlyChange":   1.02,
"CostofSalesMonthlyChange":  -1.98,
"PriceMonthlyChange":  -1.54,
"GrossProfitMonthlyChange": -777.02,
"IndirectCostsMonthlyChange": -725.28,
"OperatingProfitMonthlyChange": -51.74 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 823,
"SalesValue": 72644,
"Distribution":  21.67,
"CostofSales": 184.56,
"Price":  88.27,
"GrossProfit":  72459,
"IndirectCosts":  67652,
"OperatingProfit": 4807.8,
"UnitSalesMonthlyChange": 69,
"SalesValueMonthlyChange": 6003,
"DistributionMonthlyChange":   0.25,
"CostofSalesMonthlyChange":  15.25,
"PriceMonthlyChange":  -0.11,
"GrossProfitMonthlyChange": 5987.8,
"IndirectCostsMonthlyChange": 5590.4,
"OperatingProfitMonthlyChange": 397.33 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 439,
"SalesValue": 27746,
"Distribution":  13.05,
"CostofSales":  70.49,
"Price":   63.2,
"GrossProfit":  27676,
"IndirectCosts":  25839,
"OperatingProfit": 1836.6,
"UnitSalesMonthlyChange": -1,
"SalesValueMonthlyChange": 51,
"DistributionMonthlyChange":    0.5,
"CostofSalesMonthlyChange":   0.13,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange":  50.87,
"IndirectCostsMonthlyChange":   47.5,
"OperatingProfitMonthlyChange":   3.37 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2362,
"SalesValue": 140118,
"Distribution":  38.14,
"CostofSales": 355.99,
"Price":  59.32,
"GrossProfit": 1.3976e+05,
"IndirectCosts": 1.3049e+05,
"OperatingProfit": 9274.1,
"UnitSalesMonthlyChange": 59,
"SalesValueMonthlyChange": 2584,
"DistributionMonthlyChange":   1.87,
"CostofSalesMonthlyChange":   6.57,
"PriceMonthlyChange":   -0.4,
"GrossProfitMonthlyChange": 2577.4,
"IndirectCostsMonthlyChange":   2406,
"OperatingProfitMonthlyChange":  171.4 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 699,
"SalesValue": 108516,
"Distribution":  27.18,
"CostofSales": 275.69,
"Price": 155.24,
"GrossProfit": 1.0824e+05,
"IndirectCosts": 1.0106e+05,
"OperatingProfit": 7182.4,
"UnitSalesMonthlyChange": 175,
"SalesValueMonthlyChange": 24838,
"DistributionMonthlyChange":   9.81,
"CostofSalesMonthlyChange":   63.1,
"PriceMonthlyChange":  -4.45,
"GrossProfitMonthlyChange":  24775,
"IndirectCostsMonthlyChange":  23131,
"OperatingProfitMonthlyChange": 1643.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 233,
"SalesValue": 24121,
"Distribution":   9.45,
"CostofSales":  61.28,
"Price": 103.52,
"GrossProfit":  24060,
"IndirectCosts":  22463,
"OperatingProfit": 1596.3,
"UnitSalesMonthlyChange": -50,
"SalesValueMonthlyChange": -4967,
"DistributionMonthlyChange":  -0.85,
"CostofSalesMonthlyChange": -12.62,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": -4954.4,
"IndirectCostsMonthlyChange": -4625.4,
"OperatingProfitMonthlyChange": -328.93 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1598,
"SalesValue": 148913,
"Distribution":  34.12,
"CostofSales": 378.33,
"Price":  93.19,
"GrossProfit": 1.4853e+05,
"IndirectCosts": 1.3868e+05,
"OperatingProfit": 9856.4,
"UnitSalesMonthlyChange": -100,
"SalesValueMonthlyChange": -8492,
"DistributionMonthlyChange":   1.04,
"CostofSalesMonthlyChange": -21.57,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange": -8470.4,
"IndirectCostsMonthlyChange": -7908.2,
"OperatingProfitMonthlyChange": -562.25 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 149,
"SalesValue": 14056,
"Distribution":   8.94,
"CostofSales":  35.71,
"Price":  94.34,
"GrossProfit":  14020,
"IndirectCosts":  13090,
"OperatingProfit": 930.15,
"UnitSalesMonthlyChange": -119,
"SalesValueMonthlyChange": -10887,
"DistributionMonthlyChange":  -3.02,
"CostofSalesMonthlyChange": -27.66,
"PriceMonthlyChange":   1.27,
"GrossProfitMonthlyChange": -10859,
"IndirectCostsMonthlyChange": -10138,
"OperatingProfitMonthlyChange": -721.14 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1801,
"SalesValue": 174722,
"Distribution":  27.61,
"CostofSales":  443.9,
"Price":  97.01,
"GrossProfit": 1.7428e+05,
"IndirectCosts": 1.6271e+05,
"OperatingProfit":  11565,
"UnitSalesMonthlyChange": -232,
"SalesValueMonthlyChange": -20308,
"DistributionMonthlyChange":   -0.7,
"CostofSalesMonthlyChange": -51.59,
"PriceMonthlyChange":   1.08,
"GrossProfitMonthlyChange": -20256,
"IndirectCostsMonthlyChange": -18912,
"OperatingProfitMonthlyChange":  -1344 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6326,
"SalesValue": 480039,
"Distribution":  45.37,
"CostofSales": 1219.6,
"Price":  75.88,
"GrossProfit": 4.7882e+05,
"IndirectCosts": 4.4705e+05,
"OperatingProfit":  31773,
"UnitSalesMonthlyChange": -3705,
"SalesValueMonthlyChange": -226745,
"DistributionMonthlyChange":  -9.49,
"CostofSalesMonthlyChange": -576.07,
"PriceMonthlyChange":   5.42,
"GrossProfitMonthlyChange": -2.2617e+05,
"IndirectCostsMonthlyChange": -2.1116e+05,
"OperatingProfitMonthlyChange": -15008 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 20047,
"SalesValue": 1230854,
"Distribution":  44.26,
"CostofSales": 3127.1,
"Price":   61.4,
"GrossProfit": 1.2277e+06,
"IndirectCosts": 1.1463e+06,
"OperatingProfit":  81467,
"UnitSalesMonthlyChange": -6610,
"SalesValueMonthlyChange": -382118,
"DistributionMonthlyChange":   0.25,
"CostofSalesMonthlyChange": -970.81,
"PriceMonthlyChange":   0.89,
"GrossProfitMonthlyChange": -3.8115e+05,
"IndirectCostsMonthlyChange": -3.5585e+05,
"OperatingProfitMonthlyChange": -25292 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1566,
"SalesValue": 104939,
"Distribution":  35.04,
"CostofSales": 266.61,
"Price":  67.01,
"GrossProfit": 1.0467e+05,
"IndirectCosts":  97727,
"OperatingProfit": 6945.3,
"UnitSalesMonthlyChange": -157,
"SalesValueMonthlyChange": -8682,
"DistributionMonthlyChange":   0.29,
"CostofSalesMonthlyChange": -22.06,
"PriceMonthlyChange":   1.07,
"GrossProfitMonthlyChange": -8659.9,
"IndirectCostsMonthlyChange": -8084.7,
"OperatingProfitMonthlyChange": -575.2 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 704,
"SalesValue": 67482,
"Distribution":  16.12,
"CostofSales": 171.44,
"Price":  95.86,
"GrossProfit":  67311,
"IndirectCosts":  62844,
"OperatingProfit": 4466.5,
"UnitSalesMonthlyChange": 121,
"SalesValueMonthlyChange": 11880,
"DistributionMonthlyChange":   1.15,
"CostofSalesMonthlyChange":  30.18,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange":  11850,
"IndirectCostsMonthlyChange":  11064,
"OperatingProfitMonthlyChange": 786.32 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 386,
"SalesValue": 30169,
"Distribution":    6.3,
"CostofSales":  76.64,
"Price":  78.16,
"GrossProfit":  30092,
"IndirectCosts":  28095,
"OperatingProfit": 1997.2,
"UnitSalesMonthlyChange": -101,
"SalesValueMonthlyChange": -8107,
"DistributionMonthlyChange":   -0.7,
"CostofSalesMonthlyChange":  -20.6,
"PriceMonthlyChange":  -0.44,
"GrossProfitMonthlyChange": -8086.4,
"IndirectCostsMonthlyChange":  -7550,
"OperatingProfitMonthlyChange": -536.4 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 940,
"SalesValue": 117792,
"Distribution":   25.6,
"CostofSales": 299.26,
"Price": 125.31,
"GrossProfit": 1.1749e+05,
"IndirectCosts": 1.097e+05,
"OperatingProfit": 7796.4,
"UnitSalesMonthlyChange": -138,
"SalesValueMonthlyChange": -15417,
"DistributionMonthlyChange":  -1.34,
"CostofSalesMonthlyChange": -39.17,
"PriceMonthlyChange":   1.74,
"GrossProfitMonthlyChange": -15378,
"IndirectCostsMonthlyChange": -14357,
"OperatingProfitMonthlyChange": -1020.4 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 52,
"SalesValue": 6664,
"Distribution":   1.97,
"CostofSales":  16.93,
"Price": 128.15,
"GrossProfit": 6647.1,
"IndirectCosts": 6205.6,
"OperatingProfit": 441.45,
"UnitSalesMonthlyChange": -21,
"SalesValueMonthlyChange": -2626,
"DistributionMonthlyChange":  -0.13,
"CostofSalesMonthlyChange":  -6.67,
"PriceMonthlyChange":   0.89,
"GrossProfitMonthlyChange": -2619.3,
"IndirectCostsMonthlyChange": -2446.3,
"OperatingProfitMonthlyChange": -173.06 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1330,
"SalesValue": 168140,
"Distribution":  23.23,
"CostofSales": 427.18,
"Price": 126.42,
"GrossProfit": 1.6771e+05,
"IndirectCosts": 1.5658e+05,
"OperatingProfit":  11129,
"UnitSalesMonthlyChange": -444,
"SalesValueMonthlyChange": -55743,
"DistributionMonthlyChange":  -1.07,
"CostofSalesMonthlyChange": -141.62,
"PriceMonthlyChange":   0.22,
"GrossProfitMonthlyChange": -55601,
"IndirectCostsMonthlyChange": -51912,
"OperatingProfitMonthlyChange": -3688.9 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7340,
"SalesValue": 732487,
"Distribution":  44.69,
"CostofSales":   1861,
"Price":  99.79,
"GrossProfit": 7.3063e+05,
"IndirectCosts": 6.8214e+05,
"OperatingProfit":  48481,
"UnitSalesMonthlyChange": 3366,
"SalesValueMonthlyChange": 282843,
"DistributionMonthlyChange":    1.1,
"CostofSalesMonthlyChange": 718.59,
"PriceMonthlyChange": -13.36,
"GrossProfitMonthlyChange": 2.8212e+05,
"IndirectCostsMonthlyChange": 2.634e+05,
"OperatingProfitMonthlyChange":  18721 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1824,
"SalesValue": 193184,
"Distribution":  31.33,
"CostofSales": 490.81,
"Price": 105.91,
"GrossProfit": 1.9269e+05,
"IndirectCosts": 1.7991e+05,
"OperatingProfit":  12787,
"UnitSalesMonthlyChange": -312,
"SalesValueMonthlyChange": -33183,
"DistributionMonthlyChange":   -0.6,
"CostofSalesMonthlyChange":  -84.3,
"PriceMonthlyChange":  -0.07,
"GrossProfitMonthlyChange": -33099,
"IndirectCostsMonthlyChange": -30903,
"OperatingProfitMonthlyChange": -2195.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 100,
"SalesValue": 12640,
"Distribution":   2.48,
"CostofSales":  32.11,
"Price":  126.4,
"GrossProfit":  12608,
"IndirectCosts":  11771,
"OperatingProfit": 836.42,
"UnitSalesMonthlyChange": -69,
"SalesValueMonthlyChange": -8588,
"DistributionMonthlyChange":  -0.81,
"CostofSalesMonthlyChange": -21.82,
"PriceMonthlyChange":   0.79,
"GrossProfitMonthlyChange": -8566.2,
"IndirectCostsMonthlyChange": -7997.6,
"OperatingProfitMonthlyChange": -568.62 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 790,
"SalesValue": 47239,
"Distribution":   22.7,
"CostofSales": 120.01,
"Price":   59.8,
"GrossProfit":  47119,
"IndirectCosts":  43992,
"OperatingProfit":   3127,
"UnitSalesMonthlyChange": -984,
"SalesValueMonthlyChange": -56049,
"DistributionMonthlyChange":  -3.17,
"CostofSalesMonthlyChange": -142.4,
"PriceMonthlyChange":   1.58,
"GrossProfitMonthlyChange": -55907,
"IndirectCostsMonthlyChange": -52197,
"OperatingProfitMonthlyChange": -3709.8 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7363,
"SalesValue": 462178,
"Distribution":  33.33,
"CostofSales": 1174.2,
"Price":  62.77,
"GrossProfit": 4.61e+05,
"IndirectCosts": 4.3041e+05,
"OperatingProfit":  30591,
"UnitSalesMonthlyChange": -21043,
"SalesValueMonthlyChange": -1261263,
"DistributionMonthlyChange": -17.15,
"CostofSalesMonthlyChange": -3204.4,
"PriceMonthlyChange":    2.1,
"GrossProfitMonthlyChange": -1.2581e+06,
"IndirectCostsMonthlyChange": -1.1746e+06,
"OperatingProfitMonthlyChange": -83479 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3616,
"SalesValue": 275259,
"Distribution":  36.04,
"CostofSales": 699.32,
"Price":  76.12,
"GrossProfit": 2.7456e+05,
"IndirectCosts": 2.5634e+05,
"OperatingProfit":  18219,
"UnitSalesMonthlyChange": -30,
"SalesValueMonthlyChange": -1169,
"DistributionMonthlyChange":   0.55,
"CostofSalesMonthlyChange":  -2.97,
"PriceMonthlyChange":    0.3,
"GrossProfitMonthlyChange":  -1166,
"IndirectCostsMonthlyChange":  -1089,
"OperatingProfitMonthlyChange":    -77 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1454,
"SalesValue": 92545,
"Distribution":  16.56,
"CostofSales": 235.12,
"Price":  63.65,
"GrossProfit":  92310,
"IndirectCosts":  86184,
"OperatingProfit": 6125.7,
"UnitSalesMonthlyChange": 451,
"SalesValueMonthlyChange": 21123,
"DistributionMonthlyChange":   0.07,
"CostofSalesMonthlyChange":  53.66,
"PriceMonthlyChange":  -7.56,
"GrossProfitMonthlyChange":  21069,
"IndirectCostsMonthlyChange":  19671,
"OperatingProfitMonthlyChange": 1398.7 
},
{
 "Date": "01/08/2011",
"Month": "Aug-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 140,
"SalesValue": 10998,
"Distribution":   3.56,
"CostofSales":  27.94,
"Price":  78.56,
"GrossProfit":  10970,
"IndirectCosts":  10242,
"OperatingProfit": 727.93,
"UnitSalesMonthlyChange": -25,
"SalesValueMonthlyChange": -2512,
"DistributionMonthlyChange":  -1.13,
"CostofSalesMonthlyChange":  -6.38,
"PriceMonthlyChange":  -3.32,
"GrossProfitMonthlyChange": -2505.6,
"IndirectCostsMonthlyChange":  -2339,
"OperatingProfitMonthlyChange": -166.64 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1582,
"SalesValue": 87670,
"Distribution":  94.49,
"CostofSales": 222.73,
"Price":  55.42,
"GrossProfit":  87447,
"IndirectCosts":  81644,
"OperatingProfit":   5803,
"UnitSalesMonthlyChange": -352,
"SalesValueMonthlyChange": -19462,
"DistributionMonthlyChange":  -0.24,
"CostofSalesMonthlyChange": -49.45,
"PriceMonthlyChange":   0.03,
"GrossProfitMonthlyChange": -19413,
"IndirectCostsMonthlyChange": -18125,
"OperatingProfitMonthlyChange":  -1288 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 621,
"SalesValue": 27008,
"Distribution":  14.55,
"CostofSales":  68.62,
"Price":  43.49,
"GrossProfit":  26939,
"IndirectCosts":  25152,
"OperatingProfit": 1787.2,
"UnitSalesMonthlyChange": -160,
"SalesValueMonthlyChange": -7452,
"DistributionMonthlyChange":   0.11,
"CostofSalesMonthlyChange": -18.93,
"PriceMonthlyChange":  -0.63,
"GrossProfitMonthlyChange": -7433.1,
"IndirectCostsMonthlyChange": -6939.3,
"OperatingProfitMonthlyChange": -493.79 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 778,
"SalesValue": 63821,
"Distribution":   93.5,
"CostofSales": 162.14,
"Price":  82.03,
"GrossProfit":  63659,
"IndirectCosts":  59435,
"OperatingProfit": 4223.8,
"UnitSalesMonthlyChange": -173,
"SalesValueMonthlyChange": -14324,
"DistributionMonthlyChange":  -3.71,
"CostofSalesMonthlyChange": -36.39,
"PriceMonthlyChange":  -0.14,
"GrossProfitMonthlyChange": -14288,
"IndirectCostsMonthlyChange": -13339,
"OperatingProfitMonthlyChange": -948.82 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 443,
"SalesValue": 39678,
"Distribution":  83.83,
"CostofSales": 100.81,
"Price":  89.57,
"GrossProfit":  39577,
"IndirectCosts":  36951,
"OperatingProfit": 2626.2,
"UnitSalesMonthlyChange": 15,
"SalesValueMonthlyChange": 2990,
"DistributionMonthlyChange":  -8.79,
"CostofSalesMonthlyChange":    7.6,
"PriceMonthlyChange":   3.85,
"GrossProfitMonthlyChange": 2982.4,
"IndirectCostsMonthlyChange": 2784.9,
"OperatingProfitMonthlyChange": 197.52 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3100,
"SalesValue": 264605,
"Distribution":  97.53,
"CostofSales": 672.26,
"Price":  85.36,
"GrossProfit": 2.6393e+05,
"IndirectCosts": 2.4642e+05,
"OperatingProfit":  17514,
"UnitSalesMonthlyChange": 578,
"SalesValueMonthlyChange": 44173,
"DistributionMonthlyChange":  -2.11,
"CostofSalesMonthlyChange": 112.23,
"PriceMonthlyChange":  -2.04,
"GrossProfitMonthlyChange":  44061,
"IndirectCostsMonthlyChange":  41137,
"OperatingProfitMonthlyChange": 2923.5 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6665,
"SalesValue": 460652,
"Distribution":  99.96,
"CostofSales": 1170.3,
"Price":  69.12,
"GrossProfit": 4.5948e+05,
"IndirectCosts": 4.2899e+05,
"OperatingProfit":  30489,
"UnitSalesMonthlyChange": 1122,
"SalesValueMonthlyChange": 59097,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange": 150.15,
"PriceMonthlyChange":  -3.32,
"GrossProfitMonthlyChange":  58947,
"IndirectCostsMonthlyChange":  55035,
"OperatingProfitMonthlyChange": 3911.5 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 28461,
"SalesValue": 1678036,
"Distribution":  99.82,
"CostofSales": 4263.2,
"Price":  58.96,
"GrossProfit": 1.6738e+06,
"IndirectCosts": 1.5627e+06,
"OperatingProfit": 1.1107e+05,
"UnitSalesMonthlyChange": 17059,
"SalesValueMonthlyChange": 961466,
"DistributionMonthlyChange":   0.12,
"CostofSalesMonthlyChange": 2442.7,
"PriceMonthlyChange":  -3.89,
"GrossProfitMonthlyChange": 9.5902e+05,
"IndirectCostsMonthlyChange": 8.9539e+05,
"OperatingProfitMonthlyChange":  63638 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 770,
"SalesValue": 122236,
"Distribution":  93.43,
"CostofSales": 310.55,
"Price": 158.75,
"GrossProfit": 1.2193e+05,
"IndirectCosts": 1.1384e+05,
"OperatingProfit": 8090.3,
"UnitSalesMonthlyChange": -77,
"SalesValueMonthlyChange": -13715,
"DistributionMonthlyChange":     -4,
"CostofSalesMonthlyChange": -34.85,
"PriceMonthlyChange":  -1.76,
"GrossProfitMonthlyChange": -13680,
"IndirectCostsMonthlyChange": -12772,
"OperatingProfitMonthlyChange": -907.95 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 650,
"SalesValue": 95381,
"Distribution":  92.53,
"CostofSales": 242.32,
"Price": 146.74,
"GrossProfit":  95139,
"IndirectCosts":  88825,
"OperatingProfit": 6313.2,
"UnitSalesMonthlyChange": -14,
"SalesValueMonthlyChange": -2477,
"DistributionMonthlyChange":     -3,
"CostofSalesMonthlyChange":   -6.3,
"PriceMonthlyChange":  -0.64,
"GrossProfitMonthlyChange": -2470.7,
"IndirectCostsMonthlyChange": -2307.1,
"OperatingProfitMonthlyChange": -163.57 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 899,
"SalesValue": 61454,
"Distribution":  93.79,
"CostofSales": 156.13,
"Price":  68.36,
"GrossProfit":  61298,
"IndirectCosts":  57231,
"OperatingProfit": 4067.1,
"UnitSalesMonthlyChange": -241,
"SalesValueMonthlyChange": -14864,
"DistributionMonthlyChange":   -1.6,
"CostofSalesMonthlyChange": -37.76,
"PriceMonthlyChange":   1.41,
"GrossProfitMonthlyChange": -14826,
"IndirectCostsMonthlyChange": -13842,
"OperatingProfitMonthlyChange": -984.56 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 908,
"SalesValue": 48088,
"Distribution":  76.44,
"CostofSales": 122.17,
"Price":  52.96,
"GrossProfit":  47966,
"IndirectCosts":  44783,
"OperatingProfit": 3183.2,
"UnitSalesMonthlyChange": -56,
"SalesValueMonthlyChange": -3706,
"DistributionMonthlyChange":  -3.97,
"CostofSalesMonthlyChange":  -9.42,
"PriceMonthlyChange":  -0.77,
"GrossProfitMonthlyChange": -3696.6,
"IndirectCostsMonthlyChange":  -3452,
"OperatingProfitMonthlyChange": -244.55 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 902,
"SalesValue": 82360,
"Distribution":  93.28,
"CostofSales": 209.24,
"Price":  91.31,
"GrossProfit":  82151,
"IndirectCosts":  76699,
"OperatingProfit": 5451.6,
"UnitSalesMonthlyChange": -69,
"SalesValueMonthlyChange": -2934,
"DistributionMonthlyChange":   1.47,
"CostofSalesMonthlyChange":  -7.46,
"PriceMonthlyChange":   3.47,
"GrossProfitMonthlyChange": -2926.5,
"IndirectCostsMonthlyChange": -2732.9,
"OperatingProfitMonthlyChange": -193.62 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1023,
"SalesValue": 86191,
"Distribution":  92.73,
"CostofSales": 218.98,
"Price":  84.25,
"GrossProfit":  85972,
"IndirectCosts":  80267,
"OperatingProfit": 5704.6,
"UnitSalesMonthlyChange": 72,
"SalesValueMonthlyChange": 4340,
"DistributionMonthlyChange":  -2.24,
"CostofSalesMonthlyChange":  11.03,
"PriceMonthlyChange":  -1.82,
"GrossProfitMonthlyChange":   4329,
"IndirectCostsMonthlyChange": 4041.5,
"OperatingProfitMonthlyChange": 287.43 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 604,
"SalesValue": 37000,
"Distribution":   55.2,
"CostofSales":     94,
"Price":  61.26,
"GrossProfit":  36906,
"IndirectCosts":  34457,
"OperatingProfit": 2449.3,
"UnitSalesMonthlyChange": -106,
"SalesValueMonthlyChange": -6434,
"DistributionMonthlyChange": -16.92,
"CostofSalesMonthlyChange": -16.35,
"PriceMonthlyChange":   0.09,
"GrossProfitMonthlyChange": -6417.6,
"IndirectCostsMonthlyChange": -5992.2,
"OperatingProfitMonthlyChange": -425.48 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3095,
"SalesValue": 171856,
"Distribution":  98.26,
"CostofSales": 436.62,
"Price":  55.53,
"GrossProfit": 1.7142e+05,
"IndirectCosts": 1.6004e+05,
"OperatingProfit":  11375,
"UnitSalesMonthlyChange": 13,
"SalesValueMonthlyChange": 459,
"DistributionMonthlyChange":   0.76,
"CostofSalesMonthlyChange":   1.17,
"PriceMonthlyChange":  -0.08,
"GrossProfitMonthlyChange": 457.83,
"IndirectCostsMonthlyChange": 427.45,
"OperatingProfitMonthlyChange":  30.38 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 532,
"SalesValue": 77858,
"Distribution":  73.73,
"CostofSales": 197.81,
"Price": 146.35,
"GrossProfit":  77660,
"IndirectCosts":  72507,
"OperatingProfit": 5152.9,
"UnitSalesMonthlyChange": 141,
"SalesValueMonthlyChange": 19977,
"DistributionMonthlyChange":  -1.63,
"CostofSalesMonthlyChange":  50.76,
"PriceMonthlyChange":  -1.68,
"GrossProfitMonthlyChange":  19926,
"IndirectCostsMonthlyChange":  18605,
"OperatingProfitMonthlyChange": 1321.7 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 167,
"SalesValue": 16379,
"Distribution":  18.69,
"CostofSales":  41.61,
"Price":  98.08,
"GrossProfit":  16337,
"IndirectCosts":  15253,
"OperatingProfit": 1084.3,
"UnitSalesMonthlyChange": 1,
"SalesValueMonthlyChange": -35,
"DistributionMonthlyChange":  -1.32,
"CostofSalesMonthlyChange":  -0.09,
"PriceMonthlyChange":   -0.8,
"GrossProfitMonthlyChange": -34.91,
"IndirectCostsMonthlyChange":  -32.4,
"OperatingProfitMonthlyChange":  -2.51 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 592,
"SalesValue": 52719,
"Distribution":  86.84,
"CostofSales": 133.94,
"Price":  89.05,
"GrossProfit":  52585,
"IndirectCosts":  49096,
"OperatingProfit": 3489.3,
"UnitSalesMonthlyChange": -171,
"SalesValueMonthlyChange": -15613,
"DistributionMonthlyChange": -12.56,
"CostofSalesMonthlyChange": -39.66,
"PriceMonthlyChange":  -0.51,
"GrossProfitMonthlyChange": -15573,
"IndirectCostsMonthlyChange": -14540,
"OperatingProfitMonthlyChange": -1033.2 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 156,
"SalesValue": 14554,
"Distribution":  33.79,
"CostofSales":  36.98,
"Price":  93.29,
"GrossProfit":  14517,
"IndirectCosts":  13554,
"OperatingProfit":  963.1,
"UnitSalesMonthlyChange": -83,
"SalesValueMonthlyChange": -7196,
"DistributionMonthlyChange": -20.16,
"CostofSalesMonthlyChange": -18.28,
"PriceMonthlyChange":   2.29,
"GrossProfitMonthlyChange": -7177.7,
"IndirectCostsMonthlyChange": -6701.2,
"OperatingProfitMonthlyChange": -476.48 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2093,
"SalesValue": 187744,
"Distribution":  98.71,
"CostofSales": 476.98,
"Price":   89.7,
"GrossProfit": 1.8727e+05,
"IndirectCosts": 1.7484e+05,
"OperatingProfit":  12427,
"UnitSalesMonthlyChange": -452,
"SalesValueMonthlyChange": -37993,
"DistributionMonthlyChange":   0.99,
"CostofSalesMonthlyChange": -96.53,
"PriceMonthlyChange":      1,
"GrossProfitMonthlyChange": -37896,
"IndirectCostsMonthlyChange": -35383,
"OperatingProfitMonthlyChange": -2513.9 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6300,
"SalesValue": 458207,
"Distribution":  99.91,
"CostofSales": 1164.1,
"Price":  72.73,
"GrossProfit": 4.5704e+05,
"IndirectCosts": 4.2672e+05,
"OperatingProfit":  30327,
"UnitSalesMonthlyChange": 64,
"SalesValueMonthlyChange": 6175,
"DistributionMonthlyChange":   0.05,
"CostofSalesMonthlyChange":  15.69,
"PriceMonthlyChange":   0.24,
"GrossProfitMonthlyChange": 6159.3,
"IndirectCostsMonthlyChange": 5750.8,
"OperatingProfitMonthlyChange": 408.52 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 19143,
"SalesValue": 1168049,
"Distribution":  98.54,
"CostofSales": 2967.6,
"Price":  61.02,
"GrossProfit": 1.1651e+06,
"IndirectCosts": 1.0878e+06,
"OperatingProfit":  77310,
"UnitSalesMonthlyChange": -12518,
"SalesValueMonthlyChange": -724314,
"DistributionMonthlyChange":  -1.35,
"CostofSalesMonthlyChange": -1840.2,
"PriceMonthlyChange":   1.25,
"GrossProfitMonthlyChange": -7.2247e+05,
"IndirectCostsMonthlyChange": -6.7453e+05,
"OperatingProfitMonthlyChange": -47941 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3605,
"SalesValue": 213457,
"Distribution":   98.5,
"CostofSales": 542.31,
"Price":  59.21,
"GrossProfit": 2.1291e+05,
"IndirectCosts": 1.9879e+05,
"OperatingProfit":  14129,
"UnitSalesMonthlyChange": 732,
"SalesValueMonthlyChange": 40661,
"DistributionMonthlyChange":   0.88,
"CostofSalesMonthlyChange":  103.3,
"PriceMonthlyChange":  -0.93,
"GrossProfitMonthlyChange":  40558,
"IndirectCostsMonthlyChange":  37866,
"OperatingProfitMonthlyChange": 2691.4 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 802,
"SalesValue": 68858,
"Distribution":  60.99,
"CostofSales": 174.94,
"Price":  85.86,
"GrossProfit":  68683,
"IndirectCosts":  64126,
"OperatingProfit": 4557.2,
"UnitSalesMonthlyChange": 96,
"SalesValueMonthlyChange": 8380,
"DistributionMonthlyChange":  -0.41,
"CostofSalesMonthlyChange":  21.29,
"PriceMonthlyChange":    0.2,
"GrossProfitMonthlyChange": 8358.7,
"IndirectCostsMonthlyChange": 7804.8,
"OperatingProfitMonthlyChange": 553.91 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1909,
"SalesValue": 140605,
"Distribution":   91.4,
"CostofSales": 357.22,
"Price":  73.65,
"GrossProfit": 1.4025e+05,
"IndirectCosts": 1.3094e+05,
"OperatingProfit": 9306.7,
"UnitSalesMonthlyChange": -29,
"SalesValueMonthlyChange": -3786,
"DistributionMonthlyChange":  -1.44,
"CostofSalesMonthlyChange":  -9.62,
"PriceMonthlyChange":  -0.86,
"GrossProfitMonthlyChange": -3776.4,
"IndirectCostsMonthlyChange": -3526.3,
"OperatingProfitMonthlyChange": -250.03 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1217,
"SalesValue": 136689,
"Distribution":  99.06,
"CostofSales": 347.27,
"Price": 112.32,
"GrossProfit": 1.3634e+05,
"IndirectCosts": 1.2729e+05,
"OperatingProfit": 9047.1,
"UnitSalesMonthlyChange": 307,
"SalesValueMonthlyChange": 32420,
"DistributionMonthlyChange":   0.45,
"CostofSalesMonthlyChange":  82.36,
"PriceMonthlyChange":  -2.26,
"GrossProfitMonthlyChange":  32338,
"IndirectCostsMonthlyChange":  30192,
"OperatingProfitMonthlyChange":   2146 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 32,
"SalesValue": 3992,
"Distribution":   4.49,
"CostofSales":  10.15,
"Price": 124.75,
"GrossProfit": 3981.8,
"IndirectCosts":   3718,
"OperatingProfit": 263.84,
"UnitSalesMonthlyChange": 10,
"SalesValueMonthlyChange": 1333,
"DistributionMonthlyChange":   1.57,
"CostofSalesMonthlyChange":   3.39,
"PriceMonthlyChange":   3.89,
"GrossProfitMonthlyChange": 1329.6,
"IndirectCostsMonthlyChange": 1242.1,
"OperatingProfitMonthlyChange":  87.48 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3293,
"SalesValue": 378229,
"Distribution":  97.25,
"CostofSales": 960.93,
"Price": 114.86,
"GrossProfit": 3.7727e+05,
"IndirectCosts": 3.5223e+05,
"OperatingProfit":  25034,
"UnitSalesMonthlyChange": 126,
"SalesValueMonthlyChange": 16206,
"DistributionMonthlyChange":   0.41,
"CostofSalesMonthlyChange":  41.17,
"PriceMonthlyChange":   0.55,
"GrossProfitMonthlyChange":  16165,
"IndirectCostsMonthlyChange":  15092,
"OperatingProfitMonthlyChange": 1072.6 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3875,
"SalesValue": 395213,
"Distribution":  99.71,
"CostofSales": 1004.1,
"Price": 101.99,
"GrossProfit": 3.9421e+05,
"IndirectCosts": 3.6805e+05,
"OperatingProfit":  26158,
"UnitSalesMonthlyChange": -5004,
"SalesValueMonthlyChange": -445394,
"DistributionMonthlyChange":  -0.14,
"CostofSalesMonthlyChange": -1131.6,
"PriceMonthlyChange":   7.32,
"GrossProfitMonthlyChange": -4.4426e+05,
"IndirectCostsMonthlyChange": -4.1478e+05,
"OperatingProfitMonthlyChange": -29480 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5489,
"SalesValue": 523039,
"Distribution":  96.85,
"CostofSales": 1328.8,
"Price":  95.29,
"GrossProfit": 5.2171e+05,
"IndirectCosts": 4.8709e+05,
"OperatingProfit":  34619,
"UnitSalesMonthlyChange": 1892,
"SalesValueMonthlyChange": 168683,
"DistributionMonthlyChange":   0.33,
"CostofSalesMonthlyChange": 428.56,
"PriceMonthlyChange":  -3.22,
"GrossProfitMonthlyChange": 1.6825e+05,
"IndirectCostsMonthlyChange": 1.5709e+05,
"OperatingProfitMonthlyChange":  11164 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 866,
"SalesValue": 87425,
"Distribution":  46.09,
"CostofSales": 222.11,
"Price": 100.95,
"GrossProfit":  87203,
"IndirectCosts":  81416,
"OperatingProfit": 5786.6,
"UnitSalesMonthlyChange": 59,
"SalesValueMonthlyChange": 5715,
"DistributionMonthlyChange":   0.55,
"CostofSalesMonthlyChange":  14.52,
"PriceMonthlyChange":   -0.3,
"GrossProfitMonthlyChange": 5700.5,
"IndirectCostsMonthlyChange": 5321.7,
"OperatingProfitMonthlyChange": 378.82 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1274,
"SalesValue": 71887,
"Distribution":  91.83,
"CostofSales": 182.63,
"Price":  56.43,
"GrossProfit":  71704,
"IndirectCosts":  66947,
"OperatingProfit": 4757.9,
"UnitSalesMonthlyChange": 663,
"SalesValueMonthlyChange": 35002,
"DistributionMonthlyChange":   3.94,
"CostofSalesMonthlyChange":  88.92,
"PriceMonthlyChange":  -3.94,
"GrossProfitMonthlyChange":  34913,
"IndirectCostsMonthlyChange":  32597,
"OperatingProfitMonthlyChange": 2316.5 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 935,
"SalesValue": 74069,
"Distribution":  94.67,
"CostofSales": 188.18,
"Price":  79.22,
"GrossProfit":  73881,
"IndirectCosts":  68979,
"OperatingProfit": 4902.1,
"UnitSalesMonthlyChange": -180,
"SalesValueMonthlyChange": -12536,
"DistributionMonthlyChange":   -3.1,
"CostofSalesMonthlyChange": -31.85,
"PriceMonthlyChange":   1.55,
"GrossProfitMonthlyChange": -12504,
"IndirectCostsMonthlyChange": -11674,
"OperatingProfitMonthlyChange": -829.92 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2513,
"SalesValue": 168088,
"Distribution":  97.71,
"CostofSales": 427.04,
"Price":  66.89,
"GrossProfit": 1.6766e+05,
"IndirectCosts": 1.5654e+05,
"OperatingProfit":  11125,
"UnitSalesMonthlyChange": 553,
"SalesValueMonthlyChange": 25054,
"DistributionMonthlyChange":  -1.06,
"CostofSalesMonthlyChange":  63.65,
"PriceMonthlyChange":  -6.09,
"GrossProfitMonthlyChange":  24990,
"IndirectCostsMonthlyChange":  23332,
"OperatingProfitMonthlyChange": 1658.1 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3178,
"SalesValue": 195130,
"Distribution":  89.13,
"CostofSales": 495.75,
"Price":   61.4,
"GrossProfit": 1.9463e+05,
"IndirectCosts": 1.8172e+05,
"OperatingProfit":  12915,
"UnitSalesMonthlyChange": -121,
"SalesValueMonthlyChange": -17703,
"DistributionMonthlyChange":   2.33,
"CostofSalesMonthlyChange": -44.98,
"PriceMonthlyChange":  -3.11,
"GrossProfitMonthlyChange": -17658,
"IndirectCostsMonthlyChange": -16486,
"OperatingProfitMonthlyChange": -1172.3 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 883,
"SalesValue": 66793,
"Distribution":   59.2,
"CostofSales":  169.7,
"Price":  75.64,
"GrossProfit":  66623,
"IndirectCosts":  62203,
"OperatingProfit": 4420.7,
"UnitSalesMonthlyChange": -240,
"SalesValueMonthlyChange": -16871,
"DistributionMonthlyChange":   0.89,
"CostofSalesMonthlyChange": -42.86,
"PriceMonthlyChange":   1.14,
"GrossProfitMonthlyChange": -16828,
"IndirectCostsMonthlyChange": -15711,
"OperatingProfitMonthlyChange": -1116.8 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 851,
"SalesValue": 49424,
"Distribution":  23.66,
"CostofSales": 125.57,
"Price":  58.08,
"GrossProfit":  49298,
"IndirectCosts":  46027,
"OperatingProfit": 3271.4,
"UnitSalesMonthlyChange": -442,
"SalesValueMonthlyChange": -19800,
"DistributionMonthlyChange":  -3.31,
"CostofSalesMonthlyChange":  -50.3,
"PriceMonthlyChange":   4.54,
"GrossProfitMonthlyChange": -19750,
"IndirectCostsMonthlyChange": -18439,
"OperatingProfitMonthlyChange": -1310.5 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 676,
"SalesValue": 29484,
"Distribution":   4.94,
"CostofSales":  74.91,
"Price":  43.62,
"GrossProfit":  29409,
"IndirectCosts":  27458,
"OperatingProfit": 1951.5,
"UnitSalesMonthlyChange": -92,
"SalesValueMonthlyChange": -4367,
"DistributionMonthlyChange":   0.01,
"CostofSalesMonthlyChange": -11.09,
"PriceMonthlyChange":  -0.46,
"GrossProfitMonthlyChange": -4355.9,
"IndirectCostsMonthlyChange": -4066.7,
"OperatingProfitMonthlyChange": -289.23 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 35654,
"SalesValue": 2186779,
"Distribution":  62.05,
"CostofSales": 5555.7,
"Price":  61.33,
"GrossProfit": 2.1812e+06,
"IndirectCosts": 2.0365e+06,
"OperatingProfit": 1.4474e+05,
"UnitSalesMonthlyChange": 15524,
"SalesValueMonthlyChange": 937734,
"DistributionMonthlyChange":   3.43,
"CostofSalesMonthlyChange": 2382.4,
"PriceMonthlyChange":  -0.72,
"GrossProfitMonthlyChange": 9.3535e+05,
"IndirectCostsMonthlyChange": 8.7329e+05,
"OperatingProfitMonthlyChange":  62066 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 331,
"SalesValue": 31276,
"Distribution":  12.13,
"CostofSales":  79.46,
"Price":  94.49,
"GrossProfit":  31197,
"IndirectCosts":  29127,
"OperatingProfit": 2069.9,
"UnitSalesMonthlyChange": -16,
"SalesValueMonthlyChange": -1303,
"DistributionMonthlyChange":  -4.13,
"CostofSalesMonthlyChange":  -3.31,
"PriceMonthlyChange":    0.6,
"GrossProfitMonthlyChange": -1299.7,
"IndirectCostsMonthlyChange": -1213.1,
"OperatingProfitMonthlyChange": -86.62 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2684,
"SalesValue": 239152,
"Distribution":  37.49,
"CostofSales": 607.59,
"Price":   89.1,
"GrossProfit": 2.3854e+05,
"IndirectCosts": 2.2272e+05,
"OperatingProfit":  15829,
"UnitSalesMonthlyChange": -282,
"SalesValueMonthlyChange": -23905,
"DistributionMonthlyChange":  -6.13,
"CostofSalesMonthlyChange": -60.73,
"PriceMonthlyChange":   0.41,
"GrossProfitMonthlyChange": -23844,
"IndirectCostsMonthlyChange": -22262,
"OperatingProfitMonthlyChange": -1582.6 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9634,
"SalesValue": 690747,
"Distribution":  45.32,
"CostofSales": 1754.9,
"Price":   71.7,
"GrossProfit": 6.8899e+05,
"IndirectCosts": 6.4327e+05,
"OperatingProfit":  45719,
"UnitSalesMonthlyChange": 264,
"SalesValueMonthlyChange": 3320,
"DistributionMonthlyChange":  -4.59,
"CostofSalesMonthlyChange":   8.44,
"PriceMonthlyChange":  -1.66,
"GrossProfitMonthlyChange": 3311.6,
"IndirectCostsMonthlyChange": 3091.6,
"OperatingProfitMonthlyChange": 219.92 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 17164,
"SalesValue": 1040137,
"Distribution":  39.99,
"CostofSales": 2642.6,
"Price":   60.6,
"GrossProfit": 1.0375e+06,
"IndirectCosts": 9.6865e+05,
"OperatingProfit":  68845,
"UnitSalesMonthlyChange": 11189,
"SalesValueMonthlyChange": 630314,
"DistributionMonthlyChange":  -2.79,
"CostofSalesMonthlyChange": 1601.4,
"PriceMonthlyChange":  -7.99,
"GrossProfitMonthlyChange": 6.2871e+05,
"IndirectCostsMonthlyChange": 5.8699e+05,
"OperatingProfitMonthlyChange":  41720 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 451,
"SalesValue": 76313,
"Distribution":  14.68,
"CostofSales": 193.88,
"Price": 169.21,
"GrossProfit":  76119,
"IndirectCosts":  71068,
"OperatingProfit": 5051.2,
"UnitSalesMonthlyChange": 76,
"SalesValueMonthlyChange": 11091,
"DistributionMonthlyChange":   -2.4,
"CostofSalesMonthlyChange":  28.18,
"PriceMonthlyChange":  -4.72,
"GrossProfitMonthlyChange":  11063,
"IndirectCostsMonthlyChange":  10329,
"OperatingProfitMonthlyChange": 734.08 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 694,
"SalesValue": 110258,
"Distribution":  16.03,
"CostofSales": 280.12,
"Price": 158.87,
"GrossProfit": 1.0998e+05,
"IndirectCosts": 1.0268e+05,
"OperatingProfit": 7297.3,
"UnitSalesMonthlyChange": 182,
"SalesValueMonthlyChange": 29671,
"DistributionMonthlyChange":  -0.05,
"CostofSalesMonthlyChange":  75.38,
"PriceMonthlyChange":   1.47,
"GrossProfitMonthlyChange":  29596,
"IndirectCostsMonthlyChange":  27632,
"OperatingProfitMonthlyChange": 1963.7 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 389,
"SalesValue": 28758,
"Distribution":  12.75,
"CostofSales":  73.06,
"Price":  73.93,
"GrossProfit":  28685,
"IndirectCosts":  26782,
"OperatingProfit": 1903.4,
"UnitSalesMonthlyChange": -55,
"SalesValueMonthlyChange": -2606,
"DistributionMonthlyChange":  -3.68,
"CostofSalesMonthlyChange":  -6.62,
"PriceMonthlyChange":   3.29,
"GrossProfitMonthlyChange": -2599.4,
"IndirectCostsMonthlyChange": -2426.7,
"OperatingProfitMonthlyChange": -172.67 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 587,
"SalesValue": 33241,
"Distribution":  13.32,
"CostofSales":  84.45,
"Price":  56.63,
"GrossProfit":  33157,
"IndirectCosts":  30956,
"OperatingProfit": 2200.5,
"UnitSalesMonthlyChange": 42,
"SalesValueMonthlyChange": 2191,
"DistributionMonthlyChange":  -2.79,
"CostofSalesMonthlyChange":   5.56,
"PriceMonthlyChange":  -0.34,
"GrossProfitMonthlyChange": 2185.4,
"IndirectCostsMonthlyChange":   2040,
"OperatingProfitMonthlyChange":  145.4 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 715,
"SalesValue": 65435,
"Distribution":  21.61,
"CostofSales": 166.25,
"Price":  91.52,
"GrossProfit":  65269,
"IndirectCosts":  60938,
"OperatingProfit": 4330.6,
"UnitSalesMonthlyChange": -248,
"SalesValueMonthlyChange": -17942,
"DistributionMonthlyChange":  -2.61,
"CostofSalesMonthlyChange": -45.58,
"PriceMonthlyChange":   4.94,
"GrossProfitMonthlyChange": -17896,
"IndirectCostsMonthlyChange": -16709,
"OperatingProfitMonthlyChange": -1187.7 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 696,
"SalesValue": 62746,
"Distribution":  18.89,
"CostofSales": 159.41,
"Price":  90.15,
"GrossProfit":  62587,
"IndirectCosts":  58433,
"OperatingProfit": 4153.4,
"UnitSalesMonthlyChange": -127,
"SalesValueMonthlyChange": -9898,
"DistributionMonthlyChange":  -2.78,
"CostofSalesMonthlyChange": -25.15,
"PriceMonthlyChange":   1.88,
"GrossProfitMonthlyChange": -9872.9,
"IndirectCostsMonthlyChange": -9218.5,
"OperatingProfitMonthlyChange": -654.38 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 469,
"SalesValue": 29727,
"Distribution":  11.57,
"CostofSales":  75.52,
"Price":  63.38,
"GrossProfit":  29651,
"IndirectCosts":  27684,
"OperatingProfit": 1967.6,
"UnitSalesMonthlyChange": 30,
"SalesValueMonthlyChange": 1981,
"DistributionMonthlyChange":  -1.48,
"CostofSalesMonthlyChange":   5.03,
"PriceMonthlyChange":   0.18,
"GrossProfitMonthlyChange":   1976,
"IndirectCostsMonthlyChange":   1845,
"OperatingProfitMonthlyChange": 130.93 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2080,
"SalesValue": 122601,
"Distribution":  31.27,
"CostofSales": 311.48,
"Price":  58.94,
"GrossProfit": 1.2229e+05,
"IndirectCosts": 1.1417e+05,
"OperatingProfit": 8114.7,
"UnitSalesMonthlyChange": -282,
"SalesValueMonthlyChange": -17517,
"DistributionMonthlyChange":  -6.87,
"CostofSalesMonthlyChange": -44.51,
"PriceMonthlyChange":  -0.38,
"GrossProfitMonthlyChange": -17472,
"IndirectCostsMonthlyChange": -16313,
"OperatingProfitMonthlyChange": -1159.4 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 720,
"SalesValue": 111412,
"Distribution":  21.76,
"CostofSales": 283.05,
"Price": 154.74,
"GrossProfit": 1.1113e+05,
"IndirectCosts": 1.0375e+05,
"OperatingProfit": 7374.5,
"UnitSalesMonthlyChange": 21,
"SalesValueMonthlyChange": 2896,
"DistributionMonthlyChange":  -5.42,
"CostofSalesMonthlyChange":   7.36,
"PriceMonthlyChange":   -0.5,
"GrossProfitMonthlyChange": 2888.6,
"IndirectCostsMonthlyChange": 2696.6,
"OperatingProfitMonthlyChange": 192.05 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 272,
"SalesValue": 28176,
"Distribution":   8.81,
"CostofSales":  71.59,
"Price": 103.59,
"GrossProfit":  28104,
"IndirectCosts":  26240,
"OperatingProfit": 1864.9,
"UnitSalesMonthlyChange": 39,
"SalesValueMonthlyChange": 4055,
"DistributionMonthlyChange":  -0.64,
"CostofSalesMonthlyChange":  10.31,
"PriceMonthlyChange":   0.07,
"GrossProfitMonthlyChange": 4044.7,
"IndirectCostsMonthlyChange": 3776.1,
"OperatingProfitMonthlyChange": 268.57 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1650,
"SalesValue": 155504,
"Distribution":  28.14,
"CostofSales": 395.08,
"Price":  94.24,
"GrossProfit": 1.5511e+05,
"IndirectCosts": 1.4482e+05,
"OperatingProfit":  10292,
"UnitSalesMonthlyChange": 52,
"SalesValueMonthlyChange": 6591,
"DistributionMonthlyChange":  -5.98,
"CostofSalesMonthlyChange":  16.75,
"PriceMonthlyChange":   1.05,
"GrossProfitMonthlyChange": 6574.2,
"IndirectCostsMonthlyChange": 6138.6,
"OperatingProfitMonthlyChange": 435.68 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 101,
"SalesValue": 9647,
"Distribution":   4.39,
"CostofSales":  24.51,
"Price":  95.51,
"GrossProfit": 9622.5,
"IndirectCosts": 8984.4,
"OperatingProfit": 638.14,
"UnitSalesMonthlyChange": -48,
"SalesValueMonthlyChange": -4409,
"DistributionMonthlyChange":  -4.55,
"CostofSalesMonthlyChange":  -11.2,
"PriceMonthlyChange":   1.17,
"GrossProfitMonthlyChange": -4397.8,
"IndirectCostsMonthlyChange": -4105.8,
"OperatingProfitMonthlyChange": -292.01 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1550,
"SalesValue": 146599,
"Distribution":  24.35,
"CostofSales": 372.45,
"Price":  94.58,
"GrossProfit": 1.4623e+05,
"IndirectCosts": 1.3652e+05,
"OperatingProfit": 9702.9,
"UnitSalesMonthlyChange": -251,
"SalesValueMonthlyChange": -28123,
"DistributionMonthlyChange":  -3.26,
"CostofSalesMonthlyChange": -71.45,
"PriceMonthlyChange":  -2.43,
"GrossProfitMonthlyChange": -28052,
"IndirectCostsMonthlyChange": -26190,
"OperatingProfitMonthlyChange": -1861.8 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6455,
"SalesValue": 494966,
"Distribution":  37.82,
"CostofSales": 1257.5,
"Price":  76.68,
"GrossProfit": 4.9371e+05,
"IndirectCosts": 4.6095e+05,
"OperatingProfit":  32760,
"UnitSalesMonthlyChange": 129,
"SalesValueMonthlyChange": 14927,
"DistributionMonthlyChange":  -7.55,
"CostofSalesMonthlyChange":  37.93,
"PriceMonthlyChange":    0.8,
"GrossProfitMonthlyChange":  14889,
"IndirectCostsMonthlyChange":  13901,
"OperatingProfitMonthlyChange": 987.61 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11810,
"SalesValue": 752044,
"Distribution":  40.08,
"CostofSales": 1910.7,
"Price":  63.68,
"GrossProfit": 7.5013e+05,
"IndirectCosts": 7.0036e+05,
"OperatingProfit":  49776,
"UnitSalesMonthlyChange": -8237,
"SalesValueMonthlyChange": -478810,
"DistributionMonthlyChange":  -4.18,
"CostofSalesMonthlyChange": -1216.5,
"PriceMonthlyChange":   2.28,
"GrossProfitMonthlyChange": -4.7759e+05,
"IndirectCostsMonthlyChange": -4.459e+05,
"OperatingProfitMonthlyChange": -31691 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1749,
"SalesValue": 112716,
"Distribution":  32.53,
"CostofSales": 286.37,
"Price":  64.45,
"GrossProfit": 1.1243e+05,
"IndirectCosts": 1.0497e+05,
"OperatingProfit": 7460.4,
"UnitSalesMonthlyChange": 183,
"SalesValueMonthlyChange": 7777,
"DistributionMonthlyChange":  -2.51,
"CostofSalesMonthlyChange":  19.76,
"PriceMonthlyChange":  -2.56,
"GrossProfitMonthlyChange": 7757.2,
"IndirectCostsMonthlyChange": 7242.1,
"OperatingProfitMonthlyChange": 515.12 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 586,
"SalesValue": 56015,
"Distribution":  12.31,
"CostofSales": 142.31,
"Price":  95.59,
"GrossProfit":  55873,
"IndirectCosts":  52166,
"OperatingProfit": 3707.1,
"UnitSalesMonthlyChange": -118,
"SalesValueMonthlyChange": -11467,
"DistributionMonthlyChange":  -3.81,
"CostofSalesMonthlyChange": -29.13,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": -11438,
"IndirectCostsMonthlyChange": -10679,
"OperatingProfitMonthlyChange": -759.35 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 399,
"SalesValue": 30963,
"Distribution":   5.97,
"CostofSales":  78.67,
"Price":   77.6,
"GrossProfit":  30884,
"IndirectCosts":  28835,
"OperatingProfit": 2049.4,
"UnitSalesMonthlyChange": 13,
"SalesValueMonthlyChange": 794,
"DistributionMonthlyChange":  -0.33,
"CostofSalesMonthlyChange":   2.03,
"PriceMonthlyChange":  -0.56,
"GrossProfitMonthlyChange": 791.97,
"IndirectCostsMonthlyChange":  739.8,
"OperatingProfitMonthlyChange":  52.17 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 918,
"SalesValue": 111982,
"Distribution":  22.26,
"CostofSales":  284.5,
"Price": 121.98,
"GrossProfit": 1.117e+05,
"IndirectCosts": 1.0429e+05,
"OperatingProfit": 7412.2,
"UnitSalesMonthlyChange": -22,
"SalesValueMonthlyChange": -5810,
"DistributionMonthlyChange":  -3.34,
"CostofSalesMonthlyChange": -14.76,
"PriceMonthlyChange":  -3.33,
"GrossProfitMonthlyChange": -5795.2,
"IndirectCostsMonthlyChange": -5411.1,
"OperatingProfitMonthlyChange": -384.17 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 25,
"SalesValue": 3313,
"Distribution":    1.2,
"CostofSales":   8.42,
"Price": 132.52,
"GrossProfit": 3304.6,
"IndirectCosts": 3084.9,
"OperatingProfit": 219.65,
"UnitSalesMonthlyChange": -27,
"SalesValueMonthlyChange": -3351,
"DistributionMonthlyChange":  -0.77,
"CostofSalesMonthlyChange":  -8.51,
"PriceMonthlyChange":   4.37,
"GrossProfitMonthlyChange": -3342.5,
"IndirectCostsMonthlyChange": -3120.7,
"OperatingProfitMonthlyChange": -221.8 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1400,
"SalesValue": 178643,
"Distribution":  20.47,
"CostofSales": 453.86,
"Price":  127.6,
"GrossProfit": 1.7819e+05,
"IndirectCosts": 1.6637e+05,
"OperatingProfit":  11824,
"UnitSalesMonthlyChange": 70,
"SalesValueMonthlyChange": 10503,
"DistributionMonthlyChange":  -2.76,
"CostofSalesMonthlyChange":  26.68,
"PriceMonthlyChange":   1.18,
"GrossProfitMonthlyChange":  10476,
"IndirectCostsMonthlyChange": 9781.2,
"OperatingProfitMonthlyChange": 695.16 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4582,
"SalesValue": 495748,
"Distribution":   39.2,
"CostofSales": 1259.5,
"Price": 108.19,
"GrossProfit": 4.9449e+05,
"IndirectCosts": 4.6168e+05,
"OperatingProfit":  32812,
"UnitSalesMonthlyChange": -2758,
"SalesValueMonthlyChange": -236739,
"DistributionMonthlyChange":  -5.49,
"CostofSalesMonthlyChange": -601.46,
"PriceMonthlyChange":    8.4,
"GrossProfitMonthlyChange": -2.3614e+05,
"IndirectCostsMonthlyChange": -2.2047e+05,
"OperatingProfitMonthlyChange": -15669 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2359,
"SalesValue": 241659,
"Distribution":  28.75,
"CostofSales": 613.96,
"Price": 102.44,
"GrossProfit": 2.4105e+05,
"IndirectCosts": 2.2505e+05,
"OperatingProfit":  15995,
"UnitSalesMonthlyChange": 535,
"SalesValueMonthlyChange": 48475,
"DistributionMonthlyChange":  -2.58,
"CostofSalesMonthlyChange": 123.15,
"PriceMonthlyChange":  -3.47,
"GrossProfitMonthlyChange":  48352,
"IndirectCostsMonthlyChange":  45144,
"OperatingProfitMonthlyChange": 3208.3 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 101,
"SalesValue": 12821,
"Distribution":   1.64,
"CostofSales":  32.57,
"Price": 126.94,
"GrossProfit":  12788,
"IndirectCosts":  11940,
"OperatingProfit": 848.78,
"UnitSalesMonthlyChange": 1,
"SalesValueMonthlyChange": 181,
"DistributionMonthlyChange":  -0.84,
"CostofSalesMonthlyChange":   0.46,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange": 180.54,
"IndirectCostsMonthlyChange": 168.18,
"OperatingProfitMonthlyChange":  12.36 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1218,
"SalesValue": 66949,
"Distribution":  21.61,
"CostofSales": 170.09,
"Price":  54.97,
"GrossProfit":  66779,
"IndirectCosts":  62347,
"OperatingProfit": 4431.6,
"UnitSalesMonthlyChange": 428,
"SalesValueMonthlyChange": 19710,
"DistributionMonthlyChange":  -1.09,
"CostofSalesMonthlyChange":  50.08,
"PriceMonthlyChange":  -4.83,
"GrossProfitMonthlyChange":  19660,
"IndirectCostsMonthlyChange":  18355,
"OperatingProfitMonthlyChange": 1304.6 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 745,
"SalesValue": 65307,
"Distribution":   18.5,
"CostofSales": 165.92,
"Price":  87.66,
"GrossProfit":  65141,
"IndirectCosts":  60819,
"OperatingProfit": 4322.5,
"UnitSalesMonthlyChange": -6618,
"SalesValueMonthlyChange": -396871,
"DistributionMonthlyChange": -14.83,
"CostofSalesMonthlyChange": -1008.3,
"PriceMonthlyChange":  24.89,
"GrossProfitMonthlyChange": -3.9586e+05,
"IndirectCostsMonthlyChange": -3.6959e+05,
"OperatingProfitMonthlyChange": -26268 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4106,
"SalesValue": 303409,
"Distribution":  33.25,
"CostofSales": 770.84,
"Price":  73.89,
"GrossProfit": 3.0264e+05,
"IndirectCosts": 2.8256e+05,
"OperatingProfit":  20082,
"UnitSalesMonthlyChange": 490,
"SalesValueMonthlyChange": 28150,
"DistributionMonthlyChange":  -2.79,
"CostofSalesMonthlyChange":  71.52,
"PriceMonthlyChange":  -2.23,
"GrossProfitMonthlyChange":  28078,
"IndirectCostsMonthlyChange":  26215,
"OperatingProfitMonthlyChange":   1863 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1056,
"SalesValue": 67473,
"Distribution":  14.67,
"CostofSales": 171.42,
"Price":  63.89,
"GrossProfit":  67302,
"IndirectCosts":  62836,
"OperatingProfit": 4465.9,
"UnitSalesMonthlyChange": -398,
"SalesValueMonthlyChange": -25072,
"DistributionMonthlyChange":  -1.89,
"CostofSalesMonthlyChange":  -63.7,
"PriceMonthlyChange":   0.24,
"GrossProfitMonthlyChange": -25008,
"IndirectCostsMonthlyChange": -23348,
"OperatingProfitMonthlyChange": -1659.8 
},
{
 "Date": "01/09/2011",
"Month": "Sep-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 130,
"SalesValue": 10479,
"Distribution":   3.65,
"CostofSales":  26.62,
"Price":  80.61,
"GrossProfit":  10452,
"IndirectCosts": 9758.8,
"OperatingProfit": 693.58,
"UnitSalesMonthlyChange": -10,
"SalesValueMonthlyChange": -519,
"DistributionMonthlyChange":   0.09,
"CostofSalesMonthlyChange":  -1.32,
"PriceMonthlyChange":   2.05,
"GrossProfitMonthlyChange": -517.68,
"IndirectCostsMonthlyChange": -483.33,
"OperatingProfitMonthlyChange": -34.35 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 5532,
"SalesValue": 252912,
"Distribution":  97.52,
"CostofSales": 642.55,
"Price":  45.72,
"GrossProfit": 2.5227e+05,
"IndirectCosts": 2.3553e+05,
"OperatingProfit":  16740,
"UnitSalesMonthlyChange": 3950,
"SalesValueMonthlyChange": 165242,
"DistributionMonthlyChange":   3.03,
"CostofSalesMonthlyChange": 419.82,
"PriceMonthlyChange":   -9.7,
"GrossProfitMonthlyChange": 1.6482e+05,
"IndirectCostsMonthlyChange": 1.5389e+05,
"OperatingProfitMonthlyChange":  10937 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 986,
"SalesValue": 40648,
"Distribution":  14.26,
"CostofSales": 103.27,
"Price":  41.23,
"GrossProfit":  40545,
"IndirectCosts":  37855,
"OperatingProfit": 2690.2,
"UnitSalesMonthlyChange": 365,
"SalesValueMonthlyChange": 13640,
"DistributionMonthlyChange":  -0.29,
"CostofSalesMonthlyChange":  34.65,
"PriceMonthlyChange":  -2.26,
"GrossProfitMonthlyChange":  13605,
"IndirectCostsMonthlyChange":  12702,
"OperatingProfitMonthlyChange": 902.99 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 859,
"SalesValue": 72034,
"Distribution":  99.53,
"CostofSales": 183.01,
"Price":  83.86,
"GrossProfit":  71851,
"IndirectCosts":  67083,
"OperatingProfit": 4767.6,
"UnitSalesMonthlyChange": 81,
"SalesValueMonthlyChange": 8213,
"DistributionMonthlyChange":   6.03,
"CostofSalesMonthlyChange":  20.87,
"PriceMonthlyChange":   1.83,
"GrossProfitMonthlyChange": 8192.1,
"IndirectCostsMonthlyChange": 7648.4,
"OperatingProfitMonthlyChange": 543.78 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 414,
"SalesValue": 36878,
"Distribution":  84.73,
"CostofSales":   93.7,
"Price":  89.08,
"GrossProfit":  36784,
"IndirectCosts":  34344,
"OperatingProfit": 2440.5,
"UnitSalesMonthlyChange": -29,
"SalesValueMonthlyChange": -2800,
"DistributionMonthlyChange":    0.9,
"CostofSalesMonthlyChange":  -7.11,
"PriceMonthlyChange":  -0.49,
"GrossProfitMonthlyChange": -2792.9,
"IndirectCostsMonthlyChange": -2607.2,
"OperatingProfitMonthlyChange": -185.7 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2450,
"SalesValue": 217738,
"Distribution":  98.28,
"CostofSales": 553.19,
"Price":  88.87,
"GrossProfit": 2.1718e+05,
"IndirectCosts": 2.0277e+05,
"OperatingProfit":  14411,
"UnitSalesMonthlyChange": -650,
"SalesValueMonthlyChange": -46867,
"DistributionMonthlyChange":   0.75,
"CostofSalesMonthlyChange": -119.07,
"PriceMonthlyChange":   3.51,
"GrossProfitMonthlyChange": -46748,
"IndirectCostsMonthlyChange": -43646,
"OperatingProfitMonthlyChange": -3102.4 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7649,
"SalesValue": 532570,
"Distribution":  99.95,
"CostofSales":   1353,
"Price":  69.63,
"GrossProfit": 5.3122e+05,
"IndirectCosts": 4.9597e+05,
"OperatingProfit":  35250,
"UnitSalesMonthlyChange": 984,
"SalesValueMonthlyChange": 71918,
"DistributionMonthlyChange":  -0.01,
"CostofSalesMonthlyChange": 182.71,
"PriceMonthlyChange":   0.51,
"GrossProfitMonthlyChange":  71735,
"IndirectCostsMonthlyChange":  66974,
"OperatingProfitMonthlyChange": 4760.8 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 20831,
"SalesValue": 1220477,
"Distribution":  99.47,
"CostofSales": 3100.8,
"Price":  58.59,
"GrossProfit": 1.2174e+06,
"IndirectCosts": 1.1366e+06,
"OperatingProfit":  80781,
"UnitSalesMonthlyChange": -7630,
"SalesValueMonthlyChange": -457559,
"DistributionMonthlyChange":  -0.35,
"CostofSalesMonthlyChange": -1162.5,
"PriceMonthlyChange":  -0.37,
"GrossProfitMonthlyChange": -4.564e+05,
"IndirectCostsMonthlyChange": -4.2611e+05,
"OperatingProfitMonthlyChange": -30285 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 730,
"SalesValue": 117025,
"Distribution":  98.16,
"CostofSales": 297.31,
"Price": 160.31,
"GrossProfit": 1.1673e+05,
"IndirectCosts": 1.0898e+05,
"OperatingProfit":   7746,
"UnitSalesMonthlyChange": -40,
"SalesValueMonthlyChange": -5211,
"DistributionMonthlyChange":   4.73,
"CostofSalesMonthlyChange": -13.24,
"PriceMonthlyChange":   1.56,
"GrossProfitMonthlyChange": -5197.8,
"IndirectCostsMonthlyChange": -4853.4,
"OperatingProfitMonthlyChange": -344.34 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1480,
"SalesValue": 193927,
"Distribution":  97.39,
"CostofSales": 492.69,
"Price": 131.03,
"GrossProfit": 1.9343e+05,
"IndirectCosts": 1.806e+05,
"OperatingProfit":  12835,
"UnitSalesMonthlyChange": 830,
"SalesValueMonthlyChange": 98546,
"DistributionMonthlyChange":   4.86,
"CostofSalesMonthlyChange": 250.37,
"PriceMonthlyChange": -15.71,
"GrossProfitMonthlyChange":  98296,
"IndirectCostsMonthlyChange":  91773,
"OperatingProfitMonthlyChange": 6522.1 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 883,
"SalesValue": 61133,
"Distribution":  96.62,
"CostofSales": 155.32,
"Price":  69.23,
"GrossProfit":  60978,
"IndirectCosts":  56932,
"OperatingProfit": 4045.9,
"UnitSalesMonthlyChange": -16,
"SalesValueMonthlyChange": -321,
"DistributionMonthlyChange":   2.83,
"CostofSalesMonthlyChange":  -0.81,
"PriceMonthlyChange":   0.87,
"GrossProfitMonthlyChange": -320.19,
"IndirectCostsMonthlyChange": -298.94,
"OperatingProfitMonthlyChange": -21.25 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 970,
"SalesValue": 52742,
"Distribution":  80.07,
"CostofSales":    134,
"Price":  54.37,
"GrossProfit":  52608,
"IndirectCosts":  49117,
"OperatingProfit": 3491.1,
"UnitSalesMonthlyChange": 62,
"SalesValueMonthlyChange": 4654,
"DistributionMonthlyChange":   3.63,
"CostofSalesMonthlyChange":  11.83,
"PriceMonthlyChange":   1.41,
"GrossProfitMonthlyChange": 4642.2,
"IndirectCostsMonthlyChange": 4334.3,
"OperatingProfitMonthlyChange": 307.85 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 653,
"SalesValue": 62087,
"Distribution":  95.25,
"CostofSales": 157.74,
"Price":  95.08,
"GrossProfit":  61929,
"IndirectCosts":  57820,
"OperatingProfit":   4109,
"UnitSalesMonthlyChange": -249,
"SalesValueMonthlyChange": -20273,
"DistributionMonthlyChange":   1.97,
"CostofSalesMonthlyChange":  -51.5,
"PriceMonthlyChange":   3.77,
"GrossProfitMonthlyChange": -20222,
"IndirectCostsMonthlyChange": -18879,
"OperatingProfitMonthlyChange": -1342.6 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1229,
"SalesValue": 103627,
"Distribution":  97.99,
"CostofSales": 263.27,
"Price":  84.32,
"GrossProfit": 1.0336e+05,
"IndirectCosts":  96505,
"OperatingProfit": 6859.2,
"UnitSalesMonthlyChange": 206,
"SalesValueMonthlyChange": 17436,
"DistributionMonthlyChange":   5.26,
"CostofSalesMonthlyChange":  44.29,
"PriceMonthlyChange":   0.07,
"GrossProfitMonthlyChange":  17392,
"IndirectCostsMonthlyChange":  16237,
"OperatingProfitMonthlyChange": 1154.6 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 878,
"SalesValue": 53538,
"Distribution":  72.76,
"CostofSales": 136.02,
"Price":  60.98,
"GrossProfit":  53402,
"IndirectCosts":  49858,
"OperatingProfit": 3543.6,
"UnitSalesMonthlyChange": 274,
"SalesValueMonthlyChange": 16538,
"DistributionMonthlyChange":  17.56,
"CostofSalesMonthlyChange":  42.02,
"PriceMonthlyChange":  -0.28,
"GrossProfitMonthlyChange":  16496,
"IndirectCostsMonthlyChange":  15402,
"OperatingProfitMonthlyChange": 1094.2 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3717,
"SalesValue": 201701,
"Distribution":  99.17,
"CostofSales": 512.44,
"Price":  54.26,
"GrossProfit": 2.0119e+05,
"IndirectCosts": 1.8784e+05,
"OperatingProfit":  13350,
"UnitSalesMonthlyChange": 622,
"SalesValueMonthlyChange": 29845,
"DistributionMonthlyChange":   0.91,
"CostofSalesMonthlyChange":  75.82,
"PriceMonthlyChange":  -1.27,
"GrossProfitMonthlyChange":  29769,
"IndirectCostsMonthlyChange":  27794,
"OperatingProfitMonthlyChange": 1975.2 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 455,
"SalesValue": 67657,
"Distribution":  79.26,
"CostofSales": 171.89,
"Price":  148.7,
"GrossProfit":  67485,
"IndirectCosts":  63007,
"OperatingProfit": 4478.4,
"UnitSalesMonthlyChange": -77,
"SalesValueMonthlyChange": -10201,
"DistributionMonthlyChange":   5.53,
"CostofSalesMonthlyChange": -25.92,
"PriceMonthlyChange":   2.35,
"GrossProfitMonthlyChange": -10175,
"IndirectCostsMonthlyChange": -9500.6,
"OperatingProfitMonthlyChange": -674.43 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 193,
"SalesValue": 19059,
"Distribution":  18.74,
"CostofSales":  48.42,
"Price":  98.75,
"GrossProfit":  19011,
"IndirectCosts":  17749,
"OperatingProfit": 1261.5,
"UnitSalesMonthlyChange": 26,
"SalesValueMonthlyChange": 2680,
"DistributionMonthlyChange":   0.05,
"CostofSalesMonthlyChange":   6.81,
"PriceMonthlyChange":   0.67,
"GrossProfitMonthlyChange": 2673.2,
"IndirectCostsMonthlyChange":   2496,
"OperatingProfitMonthlyChange":  177.2 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 836,
"SalesValue": 74837,
"Distribution":  99.51,
"CostofSales": 190.13,
"Price":  89.52,
"GrossProfit":  74647,
"IndirectCosts":  69694,
"OperatingProfit": 4952.9,
"UnitSalesMonthlyChange": 244,
"SalesValueMonthlyChange": 22118,
"DistributionMonthlyChange":  12.67,
"CostofSalesMonthlyChange":  56.19,
"PriceMonthlyChange":   0.47,
"GrossProfitMonthlyChange":  22062,
"IndirectCostsMonthlyChange":  20598,
"OperatingProfitMonthlyChange": 1463.6 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 376,
"SalesValue": 33827,
"Distribution":  72.11,
"CostofSales":  85.94,
"Price":  89.97,
"GrossProfit":  33741,
"IndirectCosts":  31502,
"OperatingProfit": 2239.1,
"UnitSalesMonthlyChange": 220,
"SalesValueMonthlyChange": 19273,
"DistributionMonthlyChange":  38.32,
"CostofSalesMonthlyChange":  48.96,
"PriceMonthlyChange":  -3.32,
"GrossProfitMonthlyChange":  19224,
"IndirectCostsMonthlyChange":  17948,
"OperatingProfitMonthlyChange":   1276 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3620,
"SalesValue": 314911,
"Distribution":  99.62,
"CostofSales": 800.06,
"Price":  86.99,
"GrossProfit": 3.1411e+05,
"IndirectCosts": 2.9327e+05,
"OperatingProfit":  20844,
"UnitSalesMonthlyChange": 1527,
"SalesValueMonthlyChange": 127167,
"DistributionMonthlyChange":   0.91,
"CostofSalesMonthlyChange": 323.08,
"PriceMonthlyChange":  -2.71,
"GrossProfitMonthlyChange": 1.2684e+05,
"IndirectCostsMonthlyChange": 1.1843e+05,
"OperatingProfitMonthlyChange": 8416.9 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5655,
"SalesValue": 414842,
"Distribution":  99.91,
"CostofSales":   1054,
"Price":  73.36,
"GrossProfit": 4.1379e+05,
"IndirectCosts": 3.8633e+05,
"OperatingProfit":  27458,
"UnitSalesMonthlyChange": -645,
"SalesValueMonthlyChange": -43365,
"DistributionMonthlyChange":      0,
"CostofSalesMonthlyChange": -110.18,
"PriceMonthlyChange":   0.63,
"GrossProfitMonthlyChange": -43255,
"IndirectCostsMonthlyChange": -40385,
"OperatingProfitMonthlyChange": -2869.7 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26723,
"SalesValue": 1603057,
"Distribution":  99.95,
"CostofSales": 4072.7,
"Price":  59.99,
"GrossProfit": 1.599e+06,
"IndirectCosts": 1.4929e+06,
"OperatingProfit": 1.061e+05,
"UnitSalesMonthlyChange": 7580,
"SalesValueMonthlyChange": 435008,
"DistributionMonthlyChange":   1.41,
"CostofSalesMonthlyChange": 1105.2,
"PriceMonthlyChange":  -1.03,
"GrossProfitMonthlyChange": 4.339e+05,
"IndirectCostsMonthlyChange": 4.0511e+05,
"OperatingProfitMonthlyChange":  28792 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2884,
"SalesValue": 175085,
"Distribution":   98.1,
"CostofSales": 444.82,
"Price":  60.71,
"GrossProfit": 1.7464e+05,
"IndirectCosts": 1.6305e+05,
"OperatingProfit":  11589,
"UnitSalesMonthlyChange": -721,
"SalesValueMonthlyChange": -38372,
"DistributionMonthlyChange":   -0.4,
"CostofSalesMonthlyChange": -97.49,
"PriceMonthlyChange":    1.5,
"GrossProfitMonthlyChange": -38275,
"IndirectCostsMonthlyChange": -35735,
"OperatingProfitMonthlyChange": -2539.9 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 744,
"SalesValue": 63727,
"Distribution":  62.89,
"CostofSales":  161.9,
"Price":  85.65,
"GrossProfit":  63565,
"IndirectCosts":  59347,
"OperatingProfit": 4217.8,
"UnitSalesMonthlyChange": -58,
"SalesValueMonthlyChange": -5131,
"DistributionMonthlyChange":    1.9,
"CostofSalesMonthlyChange": -13.04,
"PriceMonthlyChange":  -0.21,
"GrossProfitMonthlyChange":  -5118,
"IndirectCostsMonthlyChange": -4778.6,
"OperatingProfitMonthlyChange": -339.41 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1818,
"SalesValue": 137140,
"Distribution":  93.03,
"CostofSales": 348.42,
"Price":  75.43,
"GrossProfit": 1.3679e+05,
"IndirectCosts": 1.2771e+05,
"OperatingProfit": 9077.3,
"UnitSalesMonthlyChange": -91,
"SalesValueMonthlyChange": -3465,
"DistributionMonthlyChange":   1.63,
"CostofSalesMonthlyChange":   -8.8,
"PriceMonthlyChange":   1.78,
"GrossProfitMonthlyChange": -3456.2,
"IndirectCostsMonthlyChange": -3226.9,
"OperatingProfitMonthlyChange": -229.34 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1231,
"SalesValue": 140921,
"Distribution":  99.61,
"CostofSales": 358.03,
"Price": 114.48,
"GrossProfit": 1.4056e+05,
"IndirectCosts": 1.3124e+05,
"OperatingProfit": 9326.8,
"UnitSalesMonthlyChange": 14,
"SalesValueMonthlyChange": 4232,
"DistributionMonthlyChange":   0.55,
"CostofSalesMonthlyChange":  10.76,
"PriceMonthlyChange":   2.16,
"GrossProfitMonthlyChange": 4221.2,
"IndirectCostsMonthlyChange": 3941.5,
"OperatingProfitMonthlyChange": 279.72 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 462,
"SalesValue": 53095,
"Distribution":  74.01,
"CostofSales": 134.89,
"Price": 114.92,
"GrossProfit":  52960,
"IndirectCosts":  49446,
"OperatingProfit": 3514.6,
"UnitSalesMonthlyChange": 430,
"SalesValueMonthlyChange": 49103,
"DistributionMonthlyChange":  69.52,
"CostofSalesMonthlyChange": 124.74,
"PriceMonthlyChange":  -9.83,
"GrossProfitMonthlyChange":  48978,
"IndirectCostsMonthlyChange":  45727,
"OperatingProfitMonthlyChange": 3250.8 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3034,
"SalesValue": 351462,
"Distribution":  97.04,
"CostofSales": 892.93,
"Price": 115.84,
"GrossProfit": 3.5057e+05,
"IndirectCosts": 3.2731e+05,
"OperatingProfit":  23262,
"UnitSalesMonthlyChange": -259,
"SalesValueMonthlyChange": -26767,
"DistributionMonthlyChange":  -0.21,
"CostofSalesMonthlyChange":    -68,
"PriceMonthlyChange":   0.98,
"GrossProfitMonthlyChange": -26699,
"IndirectCostsMonthlyChange": -24927,
"OperatingProfitMonthlyChange":  -1772 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3709,
"SalesValue": 388755,
"Distribution":  99.56,
"CostofSales": 987.67,
"Price": 104.81,
"GrossProfit": 3.8777e+05,
"IndirectCosts": 3.6204e+05,
"OperatingProfit":  25731,
"UnitSalesMonthlyChange": -166,
"SalesValueMonthlyChange": -6458,
"DistributionMonthlyChange":  -0.15,
"CostofSalesMonthlyChange": -16.41,
"PriceMonthlyChange":   2.82,
"GrossProfitMonthlyChange": -6441.6,
"IndirectCostsMonthlyChange": -6014.5,
"OperatingProfitMonthlyChange": -427.07 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5241,
"SalesValue": 502016,
"Distribution":  98.39,
"CostofSales": 1275.4,
"Price":  95.79,
"GrossProfit": 5.0074e+05,
"IndirectCosts": 4.6751e+05,
"OperatingProfit":  33227,
"UnitSalesMonthlyChange": -248,
"SalesValueMonthlyChange": -21023,
"DistributionMonthlyChange":   1.54,
"CostofSalesMonthlyChange": -53.41,
"PriceMonthlyChange":    0.5,
"GrossProfitMonthlyChange": -20970,
"IndirectCostsMonthlyChange": -19578,
"OperatingProfitMonthlyChange": -1391.7 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 919,
"SalesValue": 93562,
"Distribution":  44.87,
"CostofSales":  237.7,
"Price": 101.81,
"GrossProfit":  93324,
"IndirectCosts":  87131,
"OperatingProfit":   6193,
"UnitSalesMonthlyChange": 53,
"SalesValueMonthlyChange": 6137,
"DistributionMonthlyChange":  -1.22,
"CostofSalesMonthlyChange":  15.59,
"PriceMonthlyChange":   0.86,
"GrossProfitMonthlyChange": 6121.4,
"IndirectCostsMonthlyChange":   5715,
"OperatingProfitMonthlyChange": 406.38 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 973,
"SalesValue": 57718,
"Distribution":  93.59,
"CostofSales": 146.64,
"Price":  59.32,
"GrossProfit":  57571,
"IndirectCosts":  53751,
"OperatingProfit": 3820.6,
"UnitSalesMonthlyChange": -301,
"SalesValueMonthlyChange": -14169,
"DistributionMonthlyChange":   1.76,
"CostofSalesMonthlyChange": -35.99,
"PriceMonthlyChange":   2.89,
"GrossProfitMonthlyChange": -14133,
"IndirectCostsMonthlyChange": -13196,
"OperatingProfitMonthlyChange": -937.26 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 976,
"SalesValue": 76781,
"Distribution":  95.84,
"CostofSales": 195.07,
"Price":  78.67,
"GrossProfit":  76586,
"IndirectCosts":  71504,
"OperatingProfit": 5081.6,
"UnitSalesMonthlyChange": 41,
"SalesValueMonthlyChange": 2712,
"DistributionMonthlyChange":   1.17,
"CostofSalesMonthlyChange":   6.89,
"PriceMonthlyChange":  -0.55,
"GrossProfitMonthlyChange": 2705.1,
"IndirectCostsMonthlyChange": 2525.6,
"OperatingProfitMonthlyChange": 179.51 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2355,
"SalesValue": 161053,
"Distribution":  97.55,
"CostofSales": 409.17,
"Price":  68.39,
"GrossProfit": 1.6064e+05,
"IndirectCosts": 1.4998e+05,
"OperatingProfit":  10660,
"UnitSalesMonthlyChange": -158,
"SalesValueMonthlyChange": -7035,
"DistributionMonthlyChange":  -0.16,
"CostofSalesMonthlyChange": -17.87,
"PriceMonthlyChange":    1.5,
"GrossProfitMonthlyChange": -7017.1,
"IndirectCostsMonthlyChange": -6551.5,
"OperatingProfitMonthlyChange": -465.62 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 24130,
"SalesValue": 1340775,
"Distribution":  98.87,
"CostofSales": 3406.4,
"Price":  55.56,
"GrossProfit": 1.3374e+06,
"IndirectCosts": 1.2486e+06,
"OperatingProfit":  88743,
"UnitSalesMonthlyChange": 20952,
"SalesValueMonthlyChange": 1145645,
"DistributionMonthlyChange":   9.74,
"CostofSalesMonthlyChange": 2910.6,
"PriceMonthlyChange":  -5.84,
"GrossProfitMonthlyChange": 1.1427e+06,
"IndirectCostsMonthlyChange": 1.0669e+06,
"OperatingProfitMonthlyChange":  75828 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1565,
"SalesValue": 115000,
"Distribution":  80.11,
"CostofSales": 292.17,
"Price":  73.48,
"GrossProfit": 1.1471e+05,
"IndirectCosts": 1.071e+05,
"OperatingProfit": 7611.4,
"UnitSalesMonthlyChange": 682,
"SalesValueMonthlyChange": 48207,
"DistributionMonthlyChange":  20.91,
"CostofSalesMonthlyChange": 122.47,
"PriceMonthlyChange":  -2.16,
"GrossProfitMonthlyChange":  48085,
"IndirectCostsMonthlyChange":  44894,
"OperatingProfitMonthlyChange": 3190.7 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4046,
"SalesValue": 184976,
"Distribution":  45.13,
"CostofSales": 469.95,
"Price":  45.72,
"GrossProfit": 1.8451e+05,
"IndirectCosts": 1.7226e+05,
"OperatingProfit":  12243,
"UnitSalesMonthlyChange": 3195,
"SalesValueMonthlyChange": 135552,
"DistributionMonthlyChange":  21.47,
"CostofSalesMonthlyChange": 344.38,
"PriceMonthlyChange": -12.36,
"GrossProfitMonthlyChange": 1.3521e+05,
"IndirectCostsMonthlyChange": 1.2624e+05,
"OperatingProfitMonthlyChange": 8971.3 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1019,
"SalesValue": 42000,
"Distribution":   6.76,
"CostofSales":  106.7,
"Price":  41.22,
"GrossProfit":  41893,
"IndirectCosts":  39113,
"OperatingProfit": 2779.9,
"UnitSalesMonthlyChange": 343,
"SalesValueMonthlyChange": 12516,
"DistributionMonthlyChange":   1.82,
"CostofSalesMonthlyChange":  31.79,
"PriceMonthlyChange":   -2.4,
"GrossProfitMonthlyChange":  12484,
"IndirectCostsMonthlyChange":  11656,
"OperatingProfitMonthlyChange":  828.4 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9016,
"SalesValue": 591841,
"Distribution":  52.34,
"CostofSales": 1503.6,
"Price":  65.64,
"GrossProfit": 5.9034e+05,
"IndirectCosts": 5.5116e+05,
"OperatingProfit":  39173,
"UnitSalesMonthlyChange": -26638,
"SalesValueMonthlyChange": -1594938,
"DistributionMonthlyChange":  -9.71,
"CostofSalesMonthlyChange": -4052.1,
"PriceMonthlyChange":   4.31,
"GrossProfitMonthlyChange": -1.5909e+06,
"IndirectCostsMonthlyChange": -1.4853e+06,
"OperatingProfitMonthlyChange": -1.0556e+05 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 442,
"SalesValue": 42509,
"Distribution":   20.8,
"CostofSales":    108,
"Price":  96.17,
"GrossProfit":  42401,
"IndirectCosts":  39587,
"OperatingProfit": 2813.8,
"UnitSalesMonthlyChange": 111,
"SalesValueMonthlyChange": 11233,
"DistributionMonthlyChange":   8.67,
"CostofSalesMonthlyChange":  28.54,
"PriceMonthlyChange":   1.68,
"GrossProfitMonthlyChange":  11204,
"IndirectCostsMonthlyChange":  10461,
"OperatingProfitMonthlyChange": 743.87 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2578,
"SalesValue": 232541,
"Distribution":  54.18,
"CostofSales":  590.8,
"Price":   90.2,
"GrossProfit": 2.3195e+05,
"IndirectCosts": 2.1656e+05,
"OperatingProfit":  15391,
"UnitSalesMonthlyChange": -106,
"SalesValueMonthlyChange": -6611,
"DistributionMonthlyChange":  16.69,
"CostofSalesMonthlyChange": -16.79,
"PriceMonthlyChange":    1.1,
"GrossProfitMonthlyChange": -6594.2,
"IndirectCostsMonthlyChange": -6156.4,
"OperatingProfitMonthlyChange": -437.76 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11641,
"SalesValue": 838466,
"Distribution":  63.13,
"CostofSales": 2130.2,
"Price":  72.03,
"GrossProfit": 8.3634e+05,
"IndirectCosts": 7.8084e+05,
"OperatingProfit":  55496,
"UnitSalesMonthlyChange": 2007,
"SalesValueMonthlyChange": 147719,
"DistributionMonthlyChange":  17.81,
"CostofSalesMonthlyChange": 375.29,
"PriceMonthlyChange":   0.33,
"GrossProfitMonthlyChange": 1.4734e+05,
"IndirectCostsMonthlyChange": 1.3757e+05,
"OperatingProfitMonthlyChange": 9776.8 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12600,
"SalesValue": 780921,
"Distribution":  56.31,
"CostofSales":   1984,
"Price":  61.98,
"GrossProfit": 7.7894e+05,
"IndirectCosts": 7.2725e+05,
"OperatingProfit":  51687,
"UnitSalesMonthlyChange": -4564,
"SalesValueMonthlyChange": -259216,
"DistributionMonthlyChange":  16.32,
"CostofSalesMonthlyChange": -658.56,
"PriceMonthlyChange":   1.38,
"GrossProfitMonthlyChange": -2.5856e+05,
"IndirectCostsMonthlyChange": -2.414e+05,
"OperatingProfitMonthlyChange": -17157 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 506,
"SalesValue": 85098,
"Distribution":  25.39,
"CostofSales":  216.2,
"Price": 168.18,
"GrossProfit":  84882,
"IndirectCosts":  79249,
"OperatingProfit": 5632.4,
"UnitSalesMonthlyChange": 55,
"SalesValueMonthlyChange": 8785,
"DistributionMonthlyChange":  10.71,
"CostofSalesMonthlyChange":  22.32,
"PriceMonthlyChange":  -1.03,
"GrossProfitMonthlyChange": 8762.7,
"IndirectCostsMonthlyChange": 8181.4,
"OperatingProfitMonthlyChange": 581.27 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1091,
"SalesValue": 161982,
"Distribution":  42.02,
"CostofSales": 411.53,
"Price": 148.47,
"GrossProfit": 1.6157e+05,
"IndirectCosts": 1.5085e+05,
"OperatingProfit":  10721,
"UnitSalesMonthlyChange": 397,
"SalesValueMonthlyChange": 51724,
"DistributionMonthlyChange":  25.99,
"CostofSalesMonthlyChange": 131.41,
"PriceMonthlyChange":  -10.4,
"GrossProfitMonthlyChange":  51593,
"IndirectCostsMonthlyChange":  48169,
"OperatingProfitMonthlyChange": 3423.9 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 525,
"SalesValue": 39715,
"Distribution":  22.56,
"CostofSales":  100.9,
"Price":  75.65,
"GrossProfit":  39614,
"IndirectCosts":  36985,
"OperatingProfit":   2629,
"UnitSalesMonthlyChange": 136,
"SalesValueMonthlyChange": 10957,
"DistributionMonthlyChange":   9.81,
"CostofSalesMonthlyChange":  27.84,
"PriceMonthlyChange":   1.72,
"GrossProfitMonthlyChange":  10929,
"IndirectCostsMonthlyChange":  10204,
"OperatingProfitMonthlyChange": 725.59 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 695,
"SalesValue": 38299,
"Distribution":  18.22,
"CostofSales":   97.3,
"Price":  55.11,
"GrossProfit":  38202,
"IndirectCosts":  35666,
"OperatingProfit": 2535.3,
"UnitSalesMonthlyChange": 108,
"SalesValueMonthlyChange": 5058,
"DistributionMonthlyChange":    4.9,
"CostofSalesMonthlyChange":  12.85,
"PriceMonthlyChange":  -1.52,
"GrossProfitMonthlyChange": 5045.1,
"IndirectCostsMonthlyChange": 4710.4,
"OperatingProfitMonthlyChange": 334.77 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 373,
"SalesValue": 36557,
"Distribution":  25.89,
"CostofSales":  92.88,
"Price":  98.01,
"GrossProfit":  36464,
"IndirectCosts":  34045,
"OperatingProfit": 2419.2,
"UnitSalesMonthlyChange": -342,
"SalesValueMonthlyChange": -28878,
"DistributionMonthlyChange":   4.28,
"CostofSalesMonthlyChange": -73.37,
"PriceMonthlyChange":   6.49,
"GrossProfitMonthlyChange": -28805,
"IndirectCostsMonthlyChange": -26893,
"OperatingProfitMonthlyChange": -1911.4 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 892,
"SalesValue": 81491,
"Distribution":  39.07,
"CostofSales": 207.04,
"Price":  91.36,
"GrossProfit":  81284,
"IndirectCosts":  75890,
"OperatingProfit": 5393.9,
"UnitSalesMonthlyChange": 196,
"SalesValueMonthlyChange": 18745,
"DistributionMonthlyChange":  20.18,
"CostofSalesMonthlyChange":  47.63,
"PriceMonthlyChange":   1.21,
"GrossProfitMonthlyChange":  18697,
"IndirectCostsMonthlyChange":  17457,
"OperatingProfitMonthlyChange": 1240.5 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 613,
"SalesValue": 39305,
"Distribution":  17.64,
"CostofSales":  99.86,
"Price":  64.12,
"GrossProfit":  39205,
"IndirectCosts":  36604,
"OperatingProfit": 2601.1,
"UnitSalesMonthlyChange": 144,
"SalesValueMonthlyChange": 9578,
"DistributionMonthlyChange":   6.07,
"CostofSalesMonthlyChange":  24.34,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": 9553.7,
"IndirectCostsMonthlyChange": 8920.1,
"OperatingProfitMonthlyChange": 633.57 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2069,
"SalesValue": 120574,
"Distribution":  39.28,
"CostofSales": 306.33,
"Price":  58.28,
"GrossProfit": 1.2027e+05,
"IndirectCosts": 1.1229e+05,
"OperatingProfit": 7980.3,
"UnitSalesMonthlyChange": -11,
"SalesValueMonthlyChange": -2027,
"DistributionMonthlyChange":   8.01,
"CostofSalesMonthlyChange":  -5.15,
"PriceMonthlyChange":  -0.66,
"GrossProfitMonthlyChange": -2021.8,
"IndirectCostsMonthlyChange": -1887.5,
"OperatingProfitMonthlyChange": -134.34 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 682,
"SalesValue": 106808,
"Distribution":     31,
"CostofSales": 271.36,
"Price": 156.61,
"GrossProfit": 1.0654e+05,
"IndirectCosts":  99467,
"OperatingProfit": 7069.6,
"UnitSalesMonthlyChange": -38,
"SalesValueMonthlyChange": -4604,
"DistributionMonthlyChange":   9.24,
"CostofSalesMonthlyChange": -11.69,
"PriceMonthlyChange":   1.87,
"GrossProfitMonthlyChange": -4592.3,
"IndirectCostsMonthlyChange": -4287.4,
"OperatingProfitMonthlyChange": -304.92 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 352,
"SalesValue": 36464,
"Distribution":  13.09,
"CostofSales":  92.64,
"Price": 103.59,
"GrossProfit":  36371,
"IndirectCosts":  33958,
"OperatingProfit": 2413.7,
"UnitSalesMonthlyChange": 80,
"SalesValueMonthlyChange": 8288,
"DistributionMonthlyChange":   4.28,
"CostofSalesMonthlyChange":  21.05,
"PriceMonthlyChange":      0,
"GrossProfitMonthlyChange":   8267,
"IndirectCostsMonthlyChange": 7718.2,
"OperatingProfitMonthlyChange": 548.75 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1706,
"SalesValue": 162272,
"Distribution":  42.73,
"CostofSales": 412.27,
"Price":  95.12,
"GrossProfit": 1.6186e+05,
"IndirectCosts": 1.5112e+05,
"OperatingProfit":  10740,
"UnitSalesMonthlyChange": 56,
"SalesValueMonthlyChange": 6768,
"DistributionMonthlyChange":  14.59,
"CostofSalesMonthlyChange":  17.19,
"PriceMonthlyChange":   0.88,
"GrossProfitMonthlyChange": 6750.8,
"IndirectCostsMonthlyChange": 6302.9,
"OperatingProfitMonthlyChange": 447.96 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 118,
"SalesValue": 11114,
"Distribution":   8.95,
"CostofSales":  28.24,
"Price":  94.19,
"GrossProfit":  11086,
"IndirectCosts":  10350,
"OperatingProfit": 735.79,
"UnitSalesMonthlyChange": 17,
"SalesValueMonthlyChange": 1467,
"DistributionMonthlyChange":   4.56,
"CostofSalesMonthlyChange":   3.73,
"PriceMonthlyChange":  -1.32,
"GrossProfitMonthlyChange": 1463.3,
"IndirectCostsMonthlyChange": 1365.6,
"OperatingProfitMonthlyChange":  97.65 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2024,
"SalesValue": 186499,
"Distribution":  35.62,
"CostofSales": 473.82,
"Price":  92.14,
"GrossProfit": 1.8603e+05,
"IndirectCosts": 1.7368e+05,
"OperatingProfit":  12344,
"UnitSalesMonthlyChange": 474,
"SalesValueMonthlyChange": 39900,
"DistributionMonthlyChange":  11.27,
"CostofSalesMonthlyChange": 101.37,
"PriceMonthlyChange":  -2.44,
"GrossProfitMonthlyChange":  39799,
"IndirectCostsMonthlyChange":  37157,
"OperatingProfitMonthlyChange": 2641.4 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8162,
"SalesValue": 618013,
"Distribution":  58.33,
"CostofSales": 1570.1,
"Price":  75.72,
"GrossProfit": 6.1644e+05,
"IndirectCosts": 5.7554e+05,
"OperatingProfit":  40905,
"UnitSalesMonthlyChange": 1707,
"SalesValueMonthlyChange": 123047,
"DistributionMonthlyChange":  20.51,
"CostofSalesMonthlyChange": 312.61,
"PriceMonthlyChange":  -0.96,
"GrossProfitMonthlyChange": 1.2273e+05,
"IndirectCostsMonthlyChange": 1.1459e+05,
"OperatingProfitMonthlyChange": 8144.4 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14394,
"SalesValue": 896670,
"Distribution":   55.1,
"CostofSales": 2278.1,
"Price":  62.29,
"GrossProfit": 8.9439e+05,
"IndirectCosts": 8.3504e+05,
"OperatingProfit":  59348,
"UnitSalesMonthlyChange": 2584,
"SalesValueMonthlyChange": 144626,
"DistributionMonthlyChange":  15.02,
"CostofSalesMonthlyChange": 367.43,
"PriceMonthlyChange":  -1.39,
"GrossProfitMonthlyChange": 1.4426e+05,
"IndirectCostsMonthlyChange": 1.3469e+05,
"OperatingProfitMonthlyChange": 9572.1 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1252,
"SalesValue": 84883,
"Distribution":   40.6,
"CostofSales": 215.65,
"Price":   67.8,
"GrossProfit":  84667,
"IndirectCosts":  79049,
"OperatingProfit": 5618.6,
"UnitSalesMonthlyChange": -497,
"SalesValueMonthlyChange": -27833,
"DistributionMonthlyChange":   8.07,
"CostofSalesMonthlyChange": -70.72,
"PriceMonthlyChange":   3.35,
"GrossProfitMonthlyChange": -27762,
"IndirectCostsMonthlyChange": -25920,
"OperatingProfitMonthlyChange": -1841.8 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 673,
"SalesValue": 64141,
"Distribution":  19.85,
"CostofSales": 162.96,
"Price":  95.31,
"GrossProfit":  63978,
"IndirectCosts":  59733,
"OperatingProfit": 4245.1,
"UnitSalesMonthlyChange": 87,
"SalesValueMonthlyChange": 8126,
"DistributionMonthlyChange":   7.54,
"CostofSalesMonthlyChange":  20.65,
"PriceMonthlyChange":  -0.28,
"GrossProfitMonthlyChange": 8105.4,
"IndirectCostsMonthlyChange": 7567.3,
"OperatingProfitMonthlyChange": 538.02 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 350,
"SalesValue": 29623,
"Distribution":  10.19,
"CostofSales":  75.26,
"Price":  84.64,
"GrossProfit":  29548,
"IndirectCosts":  27587,
"OperatingProfit":   1961,
"UnitSalesMonthlyChange": -49,
"SalesValueMonthlyChange": -1340,
"DistributionMonthlyChange":   4.22,
"CostofSalesMonthlyChange":  -3.41,
"PriceMonthlyChange":   7.04,
"GrossProfitMonthlyChange": -1336.6,
"IndirectCostsMonthlyChange": -1248.3,
"OperatingProfitMonthlyChange": -88.31 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1061,
"SalesValue": 131960,
"Distribution":  32.78,
"CostofSales": 335.26,
"Price": 124.37,
"GrossProfit": 1.3162e+05,
"IndirectCosts": 1.2289e+05,
"OperatingProfit": 8734.3,
"UnitSalesMonthlyChange": 143,
"SalesValueMonthlyChange": 19978,
"DistributionMonthlyChange":  10.52,
"CostofSalesMonthlyChange":  50.76,
"PriceMonthlyChange":   2.39,
"GrossProfitMonthlyChange":  19927,
"IndirectCostsMonthlyChange":  18605,
"OperatingProfitMonthlyChange": 1322.1 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 130,
"SalesValue": 16778,
"Distribution":   4.78,
"CostofSales":  42.62,
"Price": 129.06,
"GrossProfit":  16735,
"IndirectCosts":  15625,
"OperatingProfit": 1110.7,
"UnitSalesMonthlyChange": 105,
"SalesValueMonthlyChange": 13465,
"DistributionMonthlyChange":   3.58,
"CostofSalesMonthlyChange":   34.2,
"PriceMonthlyChange":  -3.46,
"GrossProfitMonthlyChange":  13431,
"IndirectCostsMonthlyChange":  12540,
"OperatingProfitMonthlyChange": 891.03 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1532,
"SalesValue": 193469,
"Distribution":  31.36,
"CostofSales": 491.53,
"Price": 126.29,
"GrossProfit": 1.9298e+05,
"IndirectCosts": 1.8017e+05,
"OperatingProfit":  12805,
"UnitSalesMonthlyChange": 132,
"SalesValueMonthlyChange": 14826,
"DistributionMonthlyChange":  10.89,
"CostofSalesMonthlyChange":  37.67,
"PriceMonthlyChange":  -1.31,
"GrossProfitMonthlyChange":  14788,
"IndirectCostsMonthlyChange":  13808,
"OperatingProfitMonthlyChange": 980.74 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4490,
"SalesValue": 503484,
"Distribution":   57.6,
"CostofSales": 1279.2,
"Price": 112.13,
"GrossProfit": 5.022e+05,
"IndirectCosts": 4.6888e+05,
"OperatingProfit":  33324,
"UnitSalesMonthlyChange": -92,
"SalesValueMonthlyChange": 7736,
"DistributionMonthlyChange":   18.4,
"CostofSalesMonthlyChange":  19.65,
"PriceMonthlyChange":   3.94,
"GrossProfitMonthlyChange": 7716.4,
"IndirectCostsMonthlyChange": 7204.1,
"OperatingProfitMonthlyChange": 512.21 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2569,
"SalesValue": 261112,
"Distribution":  43.77,
"CostofSales": 663.38,
"Price": 101.64,
"GrossProfit": 2.6045e+05,
"IndirectCosts": 2.4317e+05,
"OperatingProfit":  17282,
"UnitSalesMonthlyChange": 210,
"SalesValueMonthlyChange": 19453,
"DistributionMonthlyChange":  15.02,
"CostofSalesMonthlyChange":  49.42,
"PriceMonthlyChange":   -0.8,
"GrossProfitMonthlyChange":  19404,
"IndirectCostsMonthlyChange":  18116,
"OperatingProfitMonthlyChange": 1287.4 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 121,
"SalesValue": 15089,
"Distribution":   3.47,
"CostofSales":  38.33,
"Price":  124.7,
"GrossProfit":  15051,
"IndirectCosts":  14052,
"OperatingProfit": 998.33,
"UnitSalesMonthlyChange": 20,
"SalesValueMonthlyChange": 2268,
"DistributionMonthlyChange":   1.83,
"CostofSalesMonthlyChange":   5.76,
"PriceMonthlyChange":  -2.24,
"GrossProfitMonthlyChange": 2262.2,
"IndirectCostsMonthlyChange": 2112.7,
"OperatingProfitMonthlyChange": 149.55 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1278,
"SalesValue": 76100,
"Distribution":  34.46,
"CostofSales": 193.34,
"Price":  59.55,
"GrossProfit":  75907,
"IndirectCosts":  70870,
"OperatingProfit": 5036.5,
"UnitSalesMonthlyChange": 60,
"SalesValueMonthlyChange": 9151,
"DistributionMonthlyChange":  12.85,
"CostofSalesMonthlyChange":  23.25,
"PriceMonthlyChange":   4.58,
"GrossProfitMonthlyChange": 9127.8,
"IndirectCostsMonthlyChange": 8522.8,
"OperatingProfitMonthlyChange": 604.93 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 819,
"SalesValue": 73076,
"Distribution":  25.16,
"CostofSales": 185.66,
"Price":  89.23,
"GrossProfit":  72890,
"IndirectCosts":  68054,
"OperatingProfit": 4836.4,
"UnitSalesMonthlyChange": 74,
"SalesValueMonthlyChange": 7769,
"DistributionMonthlyChange":   6.66,
"CostofSalesMonthlyChange":  19.74,
"PriceMonthlyChange":   1.57,
"GrossProfitMonthlyChange": 7749.3,
"IndirectCostsMonthlyChange": 7235.4,
"OperatingProfitMonthlyChange": 513.84 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3935,
"SalesValue": 292002,
"Distribution":  46.75,
"CostofSales": 741.86,
"Price":  74.21,
"GrossProfit": 2.9126e+05,
"IndirectCosts": 2.7193e+05,
"OperatingProfit":  19327,
"UnitSalesMonthlyChange": -171,
"SalesValueMonthlyChange": -11407,
"DistributionMonthlyChange":   13.5,
"CostofSalesMonthlyChange": -28.98,
"PriceMonthlyChange":   0.32,
"GrossProfitMonthlyChange": -11378,
"IndirectCostsMonthlyChange": -10623,
"OperatingProfitMonthlyChange": -754.82 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10463,
"SalesValue": 585098,
"Distribution":  42.44,
"CostofSales": 1486.5,
"Price":  55.92,
"GrossProfit": 5.8361e+05,
"IndirectCosts": 5.4489e+05,
"OperatingProfit":  38726,
"UnitSalesMonthlyChange": 9407,
"SalesValueMonthlyChange": 517625,
"DistributionMonthlyChange":  27.77,
"CostofSalesMonthlyChange": 1315.1,
"PriceMonthlyChange":  -7.97,
"GrossProfitMonthlyChange": 5.1631e+05,
"IndirectCostsMonthlyChange": 4.8205e+05,
"OperatingProfitMonthlyChange":  34261 
},
{
 "Date": "01/10/2011",
"Month": "Oct-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 324,
"SalesValue": 26932,
"Distribution":  19.36,
"CostofSales":  68.42,
"Price":  83.12,
"GrossProfit":  26864,
"IndirectCosts":  25081,
"OperatingProfit": 1782.4,
"UnitSalesMonthlyChange": 194,
"SalesValueMonthlyChange": 16453,
"DistributionMonthlyChange":  15.71,
"CostofSalesMonthlyChange":   41.8,
"PriceMonthlyChange":   2.51,
"GrossProfitMonthlyChange":  16411,
"IndirectCostsMonthlyChange":  15322,
"OperatingProfitMonthlyChange": 1088.8 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4537,
"SalesValue": 211921,
"Distribution":  98.11,
"CostofSales":  538.4,
"Price":  46.71,
"GrossProfit": 2.1138e+05,
"IndirectCosts": 1.9736e+05,
"OperatingProfit":  14027,
"UnitSalesMonthlyChange": -995,
"SalesValueMonthlyChange": -40991,
"DistributionMonthlyChange":   0.59,
"CostofSalesMonthlyChange": -104.15,
"PriceMonthlyChange":   0.99,
"GrossProfitMonthlyChange": -40887,
"IndirectCostsMonthlyChange": -38174,
"OperatingProfitMonthlyChange": -2712.7 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1098,
"SalesValue": 45298,
"Distribution":   14.6,
"CostofSales": 115.09,
"Price":  41.26,
"GrossProfit":  45183,
"IndirectCosts":  42184,
"OperatingProfit": 2998.5,
"UnitSalesMonthlyChange": 112,
"SalesValueMonthlyChange": 4650,
"DistributionMonthlyChange":   0.34,
"CostofSalesMonthlyChange":  11.82,
"PriceMonthlyChange":   0.03,
"GrossProfitMonthlyChange": 4638.2,
"IndirectCostsMonthlyChange": 4329.9,
"OperatingProfitMonthlyChange": 308.33 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 794,
"SalesValue": 68178,
"Distribution":  96.37,
"CostofSales": 173.21,
"Price":  85.87,
"GrossProfit":  68005,
"IndirectCosts":  63492,
"OperatingProfit": 4512.5,
"UnitSalesMonthlyChange": -65,
"SalesValueMonthlyChange": -3856,
"DistributionMonthlyChange":  -3.16,
"CostofSalesMonthlyChange":   -9.8,
"PriceMonthlyChange":   2.01,
"GrossProfitMonthlyChange": -3846.2,
"IndirectCostsMonthlyChange": -3591.2,
"OperatingProfitMonthlyChange": -255.03 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 366,
"SalesValue": 32134,
"Distribution":  76.46,
"CostofSales":  81.64,
"Price":   87.8,
"GrossProfit":  32052,
"IndirectCosts":  29926,
"OperatingProfit": 2126.7,
"UnitSalesMonthlyChange": -48,
"SalesValueMonthlyChange": -4744,
"DistributionMonthlyChange":  -8.27,
"CostofSalesMonthlyChange": -12.06,
"PriceMonthlyChange":  -1.28,
"GrossProfitMonthlyChange": -4731.9,
"IndirectCostsMonthlyChange": -4418.1,
"OperatingProfitMonthlyChange": -313.8 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3940,
"SalesValue": 324593,
"Distribution":  98.85,
"CostofSales": 824.66,
"Price":  82.38,
"GrossProfit": 3.2377e+05,
"IndirectCosts": 3.0228e+05,
"OperatingProfit":  21484,
"UnitSalesMonthlyChange": 1490,
"SalesValueMonthlyChange": 106855,
"DistributionMonthlyChange":   0.57,
"CostofSalesMonthlyChange": 271.47,
"PriceMonthlyChange":  -6.49,
"GrossProfitMonthlyChange": 1.0658e+05,
"IndirectCostsMonthlyChange":  99511,
"OperatingProfitMonthlyChange": 7072.3 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4427,
"SalesValue": 321076,
"Distribution":  99.15,
"CostofSales": 815.73,
"Price":  72.53,
"GrossProfit": 3.2026e+05,
"IndirectCosts": 2.9901e+05,
"OperatingProfit":  21251,
"UnitSalesMonthlyChange": -3222,
"SalesValueMonthlyChange": -211494,
"DistributionMonthlyChange":   -0.8,
"CostofSalesMonthlyChange": -537.32,
"PriceMonthlyChange":    2.9,
"GrossProfitMonthlyChange": -2.1096e+05,
"IndirectCostsMonthlyChange": -1.9696e+05,
"OperatingProfitMonthlyChange": -13999 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 50548,
"SalesValue": 2805037,
"Distribution":  99.41,
"CostofSales": 7126.5,
"Price":  55.49,
"GrossProfit": 2.7979e+06,
"IndirectCosts": 2.6123e+06,
"OperatingProfit": 1.8566e+05,
"UnitSalesMonthlyChange": 29717,
"SalesValueMonthlyChange": 1584560,
"DistributionMonthlyChange":  -0.06,
"CostofSalesMonthlyChange": 4025.7,
"PriceMonthlyChange":   -3.1,
"GrossProfitMonthlyChange": 1.5805e+06,
"IndirectCostsMonthlyChange": 1.4757e+06,
"OperatingProfitMonthlyChange": 1.0488e+05 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 994,
"SalesValue": 153394,
"Distribution":   98.5,
"CostofSales": 389.71,
"Price": 154.32,
"GrossProfit": 1.53e+05,
"IndirectCosts": 1.4285e+05,
"OperatingProfit":  10153,
"UnitSalesMonthlyChange": 264,
"SalesValueMonthlyChange": 36369,
"DistributionMonthlyChange":   0.34,
"CostofSalesMonthlyChange":   92.4,
"PriceMonthlyChange":  -5.99,
"GrossProfitMonthlyChange":  36277,
"IndirectCostsMonthlyChange":  33869,
"OperatingProfitMonthlyChange": 2407.2 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1124,
"SalesValue": 151566,
"Distribution":   95.2,
"CostofSales": 385.07,
"Price": 134.85,
"GrossProfit": 1.5118e+05,
"IndirectCosts": 1.4115e+05,
"OperatingProfit":  10032,
"UnitSalesMonthlyChange": -356,
"SalesValueMonthlyChange": -42361,
"DistributionMonthlyChange":  -2.19,
"CostofSalesMonthlyChange": -107.62,
"PriceMonthlyChange":   3.82,
"GrossProfitMonthlyChange": -42253,
"IndirectCostsMonthlyChange": -39450,
"OperatingProfitMonthlyChange": -2803.6 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1073,
"SalesValue": 75751,
"Distribution":  97.84,
"CostofSales": 192.46,
"Price":   70.6,
"GrossProfit":  75559,
"IndirectCosts":  70545,
"OperatingProfit": 5013.6,
"UnitSalesMonthlyChange": 190,
"SalesValueMonthlyChange": 14618,
"DistributionMonthlyChange":   1.22,
"CostofSalesMonthlyChange":  37.14,
"PriceMonthlyChange":   1.37,
"GrossProfitMonthlyChange":  14581,
"IndirectCostsMonthlyChange":  13613,
"OperatingProfitMonthlyChange": 967.72 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 959,
"SalesValue": 52465,
"Distribution":  80.12,
"CostofSales":  133.3,
"Price":  54.71,
"GrossProfit":  52332,
"IndirectCosts":  48859,
"OperatingProfit": 3472.3,
"UnitSalesMonthlyChange": -11,
"SalesValueMonthlyChange": -277,
"DistributionMonthlyChange":   0.05,
"CostofSalesMonthlyChange":   -0.7,
"PriceMonthlyChange":   0.34,
"GrossProfitMonthlyChange": -276.3,
"IndirectCostsMonthlyChange": -257.59,
"OperatingProfitMonthlyChange": -18.71 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 600,
"SalesValue": 57381,
"Distribution":  94.18,
"CostofSales": 145.78,
"Price":  95.64,
"GrossProfit":  57235,
"IndirectCosts":  53437,
"OperatingProfit": 3797.9,
"UnitSalesMonthlyChange": -53,
"SalesValueMonthlyChange": -4706,
"DistributionMonthlyChange":  -1.07,
"CostofSalesMonthlyChange": -11.96,
"PriceMonthlyChange":   0.56,
"GrossProfitMonthlyChange":  -4694,
"IndirectCostsMonthlyChange": -4382.9,
"OperatingProfitMonthlyChange": -311.11 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1459,
"SalesValue": 120908,
"Distribution":  98.75,
"CostofSales": 307.18,
"Price":  82.87,
"GrossProfit": 1.206e+05,
"IndirectCosts": 1.126e+05,
"OperatingProfit": 8002.2,
"UnitSalesMonthlyChange": 230,
"SalesValueMonthlyChange": 17281,
"DistributionMonthlyChange":   0.76,
"CostofSalesMonthlyChange":  43.91,
"PriceMonthlyChange":  -1.45,
"GrossProfitMonthlyChange":  17237,
"IndirectCostsMonthlyChange":  16094,
"OperatingProfitMonthlyChange":   1143 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 890,
"SalesValue": 54150,
"Distribution":  74.58,
"CostofSales": 137.57,
"Price":  60.84,
"GrossProfit":  54012,
"IndirectCosts":  50428,
"OperatingProfit": 3584.1,
"UnitSalesMonthlyChange": 12,
"SalesValueMonthlyChange": 612,
"DistributionMonthlyChange":   1.82,
"CostofSalesMonthlyChange":   1.55,
"PriceMonthlyChange":  -0.14,
"GrossProfitMonthlyChange": 610.45,
"IndirectCostsMonthlyChange": 569.94,
"OperatingProfitMonthlyChange":  40.51 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 5585,
"SalesValue": 283721,
"Distribution":  98.98,
"CostofSales": 720.82,
"Price":   50.8,
"GrossProfit": 2.83e+05,
"IndirectCosts": 2.6422e+05,
"OperatingProfit":  18778,
"UnitSalesMonthlyChange": 1868,
"SalesValueMonthlyChange": 82020,
"DistributionMonthlyChange":  -0.19,
"CostofSalesMonthlyChange": 208.38,
"PriceMonthlyChange":  -3.46,
"GrossProfitMonthlyChange":  81812,
"IndirectCostsMonthlyChange":  76383,
"OperatingProfitMonthlyChange": 5428.7 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 322,
"SalesValue": 47966,
"Distribution":  68.65,
"CostofSales": 121.86,
"Price": 148.96,
"GrossProfit":  47844,
"IndirectCosts":  44669,
"OperatingProfit": 3174.9,
"UnitSalesMonthlyChange": -133,
"SalesValueMonthlyChange": -19691,
"DistributionMonthlyChange": -10.61,
"CostofSalesMonthlyChange": -50.03,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -19641,
"IndirectCostsMonthlyChange": -18337,
"OperatingProfitMonthlyChange": -1303.5 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 214,
"SalesValue": 21133,
"Distribution":  19.02,
"CostofSales":  53.69,
"Price":  98.75,
"GrossProfit":  21079,
"IndirectCosts":  19680,
"OperatingProfit": 1399.1,
"UnitSalesMonthlyChange": 21,
"SalesValueMonthlyChange": 2074,
"DistributionMonthlyChange":   0.28,
"CostofSalesMonthlyChange":   5.27,
"PriceMonthlyChange":      0,
"GrossProfitMonthlyChange": 2068.7,
"IndirectCostsMonthlyChange": 1931.1,
"OperatingProfitMonthlyChange": 137.64 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 796,
"SalesValue": 71447,
"Distribution":  99.69,
"CostofSales": 181.52,
"Price":  89.76,
"GrossProfit":  71265,
"IndirectCosts":  66537,
"OperatingProfit": 4728.5,
"UnitSalesMonthlyChange": -40,
"SalesValueMonthlyChange": -3390,
"DistributionMonthlyChange":   0.18,
"CostofSalesMonthlyChange":  -8.61,
"PriceMonthlyChange":   0.24,
"GrossProfitMonthlyChange": -3381.4,
"IndirectCostsMonthlyChange":  -3157,
"OperatingProfitMonthlyChange": -224.38 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 590,
"SalesValue": 52385,
"Distribution":  67.74,
"CostofSales": 133.09,
"Price":  88.79,
"GrossProfit":  52252,
"IndirectCosts":  48785,
"OperatingProfit": 3466.9,
"UnitSalesMonthlyChange": 214,
"SalesValueMonthlyChange": 18558,
"DistributionMonthlyChange":  -4.37,
"CostofSalesMonthlyChange":  47.15,
"PriceMonthlyChange":  -1.18,
"GrossProfitMonthlyChange":  18511,
"IndirectCostsMonthlyChange":  17283,
"OperatingProfitMonthlyChange": 1227.8 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3371,
"SalesValue": 299681,
"Distribution":  98.92,
"CostofSales": 761.37,
"Price":   88.9,
"GrossProfit": 2.9892e+05,
"IndirectCosts": 2.7908e+05,
"OperatingProfit":  19835,
"UnitSalesMonthlyChange": -249,
"SalesValueMonthlyChange": -15230,
"DistributionMonthlyChange":   -0.7,
"CostofSalesMonthlyChange": -38.69,
"PriceMonthlyChange":   1.91,
"GrossProfitMonthlyChange": -15191,
"IndirectCostsMonthlyChange": -14183,
"OperatingProfitMonthlyChange": -1008.8 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6024,
"SalesValue": 436861,
"Distribution":  99.48,
"CostofSales": 1109.9,
"Price":  72.52,
"GrossProfit": 4.3575e+05,
"IndirectCosts": 4.0684e+05,
"OperatingProfit":  28915,
"UnitSalesMonthlyChange": 369,
"SalesValueMonthlyChange": 22019,
"DistributionMonthlyChange":  -0.43,
"CostofSalesMonthlyChange":  55.94,
"PriceMonthlyChange":  -0.84,
"GrossProfitMonthlyChange":  21963,
"IndirectCostsMonthlyChange":  20505,
"OperatingProfitMonthlyChange": 1457.6 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 26924,
"SalesValue": 1592771,
"Distribution":  99.78,
"CostofSales": 4046.6,
"Price":  59.16,
"GrossProfit": 1.5887e+06,
"IndirectCosts": 1.4833e+06,
"OperatingProfit": 1.0542e+05,
"UnitSalesMonthlyChange": 201,
"SalesValueMonthlyChange": -10286,
"DistributionMonthlyChange":  -0.17,
"CostofSalesMonthlyChange": -26.13,
"PriceMonthlyChange":  -0.83,
"GrossProfitMonthlyChange": -10260,
"IndirectCostsMonthlyChange": -9578.9,
"OperatingProfitMonthlyChange":   -681 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1990,
"SalesValue": 127351,
"Distribution":  98.18,
"CostofSales": 323.55,
"Price":     64,
"GrossProfit": 1.2703e+05,
"IndirectCosts": 1.186e+05,
"OperatingProfit": 8429.4,
"UnitSalesMonthlyChange": -894,
"SalesValueMonthlyChange": -47734,
"DistributionMonthlyChange":   0.08,
"CostofSalesMonthlyChange": -121.27,
"PriceMonthlyChange":   3.29,
"GrossProfitMonthlyChange": -47613,
"IndirectCostsMonthlyChange": -44454,
"OperatingProfitMonthlyChange": -3159.2 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 565,
"SalesValue": 48319,
"Distribution":  63.41,
"CostofSales": 122.76,
"Price":  85.52,
"GrossProfit":  48196,
"IndirectCosts":  44998,
"OperatingProfit": 3197.9,
"UnitSalesMonthlyChange": -179,
"SalesValueMonthlyChange": -15408,
"DistributionMonthlyChange":   0.52,
"CostofSalesMonthlyChange": -39.14,
"PriceMonthlyChange":  -0.13,
"GrossProfitMonthlyChange": -15369,
"IndirectCostsMonthlyChange": -14349,
"OperatingProfitMonthlyChange": -1019.8 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5003,
"SalesValue": 338964,
"Distribution":  93.06,
"CostofSales": 861.17,
"Price":  67.75,
"GrossProfit": 3.381e+05,
"IndirectCosts": 3.1567e+05,
"OperatingProfit":  22435,
"UnitSalesMonthlyChange": 3185,
"SalesValueMonthlyChange": 201824,
"DistributionMonthlyChange":   0.03,
"CostofSalesMonthlyChange": 512.75,
"PriceMonthlyChange":  -7.68,
"GrossProfitMonthlyChange": 2.0131e+05,
"IndirectCostsMonthlyChange": 1.8795e+05,
"OperatingProfitMonthlyChange":  13358 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1185,
"SalesValue": 135590,
"Distribution":  99.25,
"CostofSales": 344.48,
"Price": 114.42,
"GrossProfit": 1.3525e+05,
"IndirectCosts": 1.2627e+05,
"OperatingProfit": 8974.6,
"UnitSalesMonthlyChange": -46,
"SalesValueMonthlyChange": -5331,
"DistributionMonthlyChange":  -0.36,
"CostofSalesMonthlyChange": -13.55,
"PriceMonthlyChange":  -0.06,
"GrossProfitMonthlyChange": -5317.4,
"IndirectCostsMonthlyChange": -4965.2,
"OperatingProfitMonthlyChange": -352.28 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 685,
"SalesValue": 79848,
"Distribution":  75.94,
"CostofSales": 202.86,
"Price": 116.57,
"GrossProfit":  79645,
"IndirectCosts":  74360,
"OperatingProfit": 5284.9,
"UnitSalesMonthlyChange": 223,
"SalesValueMonthlyChange": 26753,
"DistributionMonthlyChange":   1.93,
"CostofSalesMonthlyChange":  67.97,
"PriceMonthlyChange":   1.65,
"GrossProfitMonthlyChange":  26685,
"IndirectCostsMonthlyChange":  24915,
"OperatingProfitMonthlyChange": 1770.3 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2669,
"SalesValue": 310051,
"Distribution":  97.35,
"CostofSales": 787.72,
"Price": 116.17,
"GrossProfit": 3.0926e+05,
"IndirectCosts": 2.8874e+05,
"OperatingProfit":  20521,
"UnitSalesMonthlyChange": -365,
"SalesValueMonthlyChange": -41411,
"DistributionMonthlyChange":   0.31,
"CostofSalesMonthlyChange": -105.21,
"PriceMonthlyChange":   0.33,
"GrossProfitMonthlyChange": -41306,
"IndirectCostsMonthlyChange": -38565,
"OperatingProfitMonthlyChange": -2741.1 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4061,
"SalesValue": 418588,
"Distribution":   99.7,
"CostofSales": 1063.5,
"Price": 103.08,
"GrossProfit": 4.1752e+05,
"IndirectCosts": 3.8982e+05,
"OperatingProfit":  27705,
"UnitSalesMonthlyChange": 352,
"SalesValueMonthlyChange": 29833,
"DistributionMonthlyChange":   0.14,
"CostofSalesMonthlyChange":  75.79,
"PriceMonthlyChange":  -1.73,
"GrossProfitMonthlyChange":  29757,
"IndirectCostsMonthlyChange":  27783,
"OperatingProfitMonthlyChange": 1974.4 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 6587,
"SalesValue": 610825,
"Distribution":  98.43,
"CostofSales": 1551.9,
"Price":  92.73,
"GrossProfit": 6.0927e+05,
"IndirectCosts": 5.6884e+05,
"OperatingProfit":  40429,
"UnitSalesMonthlyChange": 1346,
"SalesValueMonthlyChange": 108809,
"DistributionMonthlyChange":   0.04,
"CostofSalesMonthlyChange": 276.43,
"PriceMonthlyChange":  -3.06,
"GrossProfitMonthlyChange": 1.0853e+05,
"IndirectCostsMonthlyChange": 1.0133e+05,
"OperatingProfitMonthlyChange": 7202.6 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 948,
"SalesValue": 97714,
"Distribution":   45.1,
"CostofSales": 248.25,
"Price": 103.07,
"GrossProfit":  97466,
"IndirectCosts":  90998,
"OperatingProfit": 6467.8,
"UnitSalesMonthlyChange": 29,
"SalesValueMonthlyChange": 4152,
"DistributionMonthlyChange":   0.23,
"CostofSalesMonthlyChange":  10.55,
"PriceMonthlyChange":   1.26,
"GrossProfitMonthlyChange": 4141.4,
"IndirectCostsMonthlyChange": 3866.6,
"OperatingProfitMonthlyChange": 274.81 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1007,
"SalesValue": 61204,
"Distribution":  93.35,
"CostofSales":  155.5,
"Price":  60.78,
"GrossProfit":  61049,
"IndirectCosts":  56998,
"OperatingProfit": 4050.8,
"UnitSalesMonthlyChange": 34,
"SalesValueMonthlyChange": 3486,
"DistributionMonthlyChange":  -0.24,
"CostofSalesMonthlyChange":   8.86,
"PriceMonthlyChange":   1.46,
"GrossProfitMonthlyChange": 3477.1,
"IndirectCostsMonthlyChange":   3247,
"OperatingProfitMonthlyChange": 230.17 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1082,
"SalesValue": 85599,
"Distribution":  97.08,
"CostofSales": 217.48,
"Price":  79.11,
"GrossProfit":  85382,
"IndirectCosts":  79716,
"OperatingProfit": 5665.6,
"UnitSalesMonthlyChange": 106,
"SalesValueMonthlyChange": 8818,
"DistributionMonthlyChange":   1.24,
"CostofSalesMonthlyChange":  22.41,
"PriceMonthlyChange":   0.44,
"GrossProfitMonthlyChange": 8795.6,
"IndirectCostsMonthlyChange": 8211.6,
"OperatingProfitMonthlyChange": 584.01 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3182,
"SalesValue": 220912,
"Distribution":  99.36,
"CostofSales": 561.25,
"Price":  69.43,
"GrossProfit": 2.2035e+05,
"IndirectCosts": 2.0573e+05,
"OperatingProfit":  14622,
"UnitSalesMonthlyChange": 827,
"SalesValueMonthlyChange": 59859,
"DistributionMonthlyChange":   1.81,
"CostofSalesMonthlyChange": 152.08,
"PriceMonthlyChange":   1.04,
"GrossProfitMonthlyChange":  59707,
"IndirectCostsMonthlyChange":  55744,
"OperatingProfitMonthlyChange": 3962.5 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4118,
"SalesValue": 262817,
"Distribution":  96.06,
"CostofSales": 667.72,
"Price":  63.82,
"GrossProfit": 2.6215e+05,
"IndirectCosts": 2.4475e+05,
"OperatingProfit":  17395,
"UnitSalesMonthlyChange": -20012,
"SalesValueMonthlyChange": -1077958,
"DistributionMonthlyChange":  -2.81,
"CostofSalesMonthlyChange": -2738.7,
"PriceMonthlyChange":   8.26,
"GrossProfitMonthlyChange": -1.0752e+06,
"IndirectCostsMonthlyChange": -1.0039e+06,
"OperatingProfitMonthlyChange": -71348 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2249,
"SalesValue": 163304,
"Distribution":  84.28,
"CostofSales": 414.89,
"Price":  72.61,
"GrossProfit": 1.6289e+05,
"IndirectCosts": 1.5208e+05,
"OperatingProfit":  10808,
"UnitSalesMonthlyChange": 684,
"SalesValueMonthlyChange": 48304,
"DistributionMonthlyChange":   4.17,
"CostofSalesMonthlyChange": 122.72,
"PriceMonthlyChange":  -0.87,
"GrossProfitMonthlyChange":  48181,
"IndirectCostsMonthlyChange":  44984,
"OperatingProfitMonthlyChange": 3196.9 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3757,
"SalesValue": 181931,
"Distribution":  42.17,
"CostofSales": 462.22,
"Price":  48.42,
"GrossProfit": 1.8147e+05,
"IndirectCosts": 1.6943e+05,
"OperatingProfit":  12042,
"UnitSalesMonthlyChange": -289,
"SalesValueMonthlyChange": -3045,
"DistributionMonthlyChange":  -2.96,
"CostofSalesMonthlyChange":  -7.73,
"PriceMonthlyChange":    2.7,
"GrossProfitMonthlyChange": -3037.3,
"IndirectCostsMonthlyChange": -2836.3,
"OperatingProfitMonthlyChange": -200.98 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1083,
"SalesValue": 44663,
"Distribution":   5.39,
"CostofSales": 113.47,
"Price":  41.24,
"GrossProfit":  44550,
"IndirectCosts":  41594,
"OperatingProfit": 2955.8,
"UnitSalesMonthlyChange": 64,
"SalesValueMonthlyChange": 2663,
"DistributionMonthlyChange":  -1.37,
"CostofSalesMonthlyChange":   6.77,
"PriceMonthlyChange":   0.02,
"GrossProfitMonthlyChange": 2656.2,
"IndirectCostsMonthlyChange": 2480.3,
"OperatingProfitMonthlyChange": 175.89 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5533,
"SalesValue": 379234,
"Distribution":   43.3,
"CostofSales": 963.48,
"Price":  68.54,
"GrossProfit": 3.7827e+05,
"IndirectCosts": 3.5317e+05,
"OperatingProfit":  25101,
"UnitSalesMonthlyChange": -3483,
"SalesValueMonthlyChange": -212607,
"DistributionMonthlyChange":  -9.04,
"CostofSalesMonthlyChange": -540.15,
"PriceMonthlyChange":    2.9,
"GrossProfitMonthlyChange": -2.1207e+05,
"IndirectCostsMonthlyChange": -1.9799e+05,
"OperatingProfitMonthlyChange": -14072 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 435,
"SalesValue": 42141,
"Distribution":  16.28,
"CostofSales": 107.06,
"Price":  96.88,
"GrossProfit":  42034,
"IndirectCosts":  39245,
"OperatingProfit": 2789.2,
"UnitSalesMonthlyChange": -7,
"SalesValueMonthlyChange": -368,
"DistributionMonthlyChange":  -4.52,
"CostofSalesMonthlyChange":  -0.94,
"PriceMonthlyChange":   0.71,
"GrossProfitMonthlyChange": -367.06,
"IndirectCostsMonthlyChange": -342.52,
"OperatingProfitMonthlyChange": -24.54 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2755,
"SalesValue": 251470,
"Distribution":   50.5,
"CostofSales": 638.89,
"Price":  91.28,
"GrossProfit": 2.5083e+05,
"IndirectCosts": 2.3419e+05,
"OperatingProfit":  16644,
"UnitSalesMonthlyChange": 177,
"SalesValueMonthlyChange": 18929,
"DistributionMonthlyChange":  -3.68,
"CostofSalesMonthlyChange":  48.09,
"PriceMonthlyChange":   1.08,
"GrossProfitMonthlyChange":  18881,
"IndirectCostsMonthlyChange":  17628,
"OperatingProfitMonthlyChange":   1253 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 15319,
"SalesValue": 1074523,
"Distribution":  72.87,
"CostofSales": 2729.9,
"Price":  70.14,
"GrossProfit": 1.0718e+06,
"IndirectCosts": 1.0007e+06,
"OperatingProfit":  71120,
"UnitSalesMonthlyChange": 3678,
"SalesValueMonthlyChange": 236057,
"DistributionMonthlyChange":   9.74,
"CostofSalesMonthlyChange": 599.72,
"PriceMonthlyChange":  -1.89,
"GrossProfitMonthlyChange": 2.3546e+05,
"IndirectCostsMonthlyChange": 2.1983e+05,
"OperatingProfitMonthlyChange":  15625 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 28388,
"SalesValue": 1609204,
"Distribution":  54.39,
"CostofSales": 4088.3,
"Price":  56.69,
"GrossProfit": 1.6051e+06,
"IndirectCosts": 1.4986e+06,
"OperatingProfit": 1.0651e+05,
"UnitSalesMonthlyChange": 15788,
"SalesValueMonthlyChange": 828283,
"DistributionMonthlyChange":  -1.92,
"CostofSalesMonthlyChange": 2104.3,
"PriceMonthlyChange":  -5.29,
"GrossProfitMonthlyChange": 8.2618e+05,
"IndirectCostsMonthlyChange": 7.7136e+05,
"OperatingProfitMonthlyChange":  54822 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 454,
"SalesValue": 74959,
"Distribution":  19.91,
"CostofSales": 190.44,
"Price": 165.11,
"GrossProfit":  74769,
"IndirectCosts":  69807,
"OperatingProfit": 4961.2,
"UnitSalesMonthlyChange": -52,
"SalesValueMonthlyChange": -10139,
"DistributionMonthlyChange":  -5.48,
"CostofSalesMonthlyChange": -25.76,
"PriceMonthlyChange":  -3.07,
"GrossProfitMonthlyChange": -10113,
"IndirectCostsMonthlyChange":  -9442,
"OperatingProfitMonthlyChange": -671.26 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 989,
"SalesValue": 150516,
"Distribution":  37.69,
"CostofSales":  382.4,
"Price": 152.19,
"GrossProfit": 1.5013e+05,
"IndirectCosts": 1.4017e+05,
"OperatingProfit": 9962.3,
"UnitSalesMonthlyChange": -102,
"SalesValueMonthlyChange": -11466,
"DistributionMonthlyChange":  -4.33,
"CostofSalesMonthlyChange": -29.13,
"PriceMonthlyChange":   3.72,
"GrossProfitMonthlyChange": -11437,
"IndirectCostsMonthlyChange": -10678,
"OperatingProfitMonthlyChange": -758.9 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 428,
"SalesValue": 32381,
"Distribution":  21.16,
"CostofSales":  82.27,
"Price":  75.66,
"GrossProfit":  32299,
"IndirectCosts":  30155,
"OperatingProfit": 2143.4,
"UnitSalesMonthlyChange": -97,
"SalesValueMonthlyChange": -7334,
"DistributionMonthlyChange":   -1.4,
"CostofSalesMonthlyChange": -18.63,
"PriceMonthlyChange":   0.01,
"GrossProfitMonthlyChange": -7315.4,
"IndirectCostsMonthlyChange": -6829.8,
"OperatingProfitMonthlyChange": -485.61 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 632,
"SalesValue": 34331,
"Distribution":  12.07,
"CostofSales":  87.22,
"Price":  54.32,
"GrossProfit":  34244,
"IndirectCosts":  31971,
"OperatingProfit": 2272.5,
"UnitSalesMonthlyChange": -63,
"SalesValueMonthlyChange": -3968,
"DistributionMonthlyChange":  -6.15,
"CostofSalesMonthlyChange": -10.08,
"PriceMonthlyChange":  -0.79,
"GrossProfitMonthlyChange": -3957.9,
"IndirectCostsMonthlyChange": -3695.1,
"OperatingProfitMonthlyChange": -262.82 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 331,
"SalesValue": 32723,
"Distribution":   21.3,
"CostofSales":  83.14,
"Price":  98.86,
"GrossProfit":  32640,
"IndirectCosts":  30474,
"OperatingProfit":   2166,
"UnitSalesMonthlyChange": -42,
"SalesValueMonthlyChange": -3834,
"DistributionMonthlyChange":  -4.59,
"CostofSalesMonthlyChange":  -9.74,
"PriceMonthlyChange":   0.85,
"GrossProfitMonthlyChange": -3824.3,
"IndirectCostsMonthlyChange": -3571.1,
"OperatingProfitMonthlyChange": -253.2 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1123,
"SalesValue": 100300,
"Distribution":   38.4,
"CostofSales": 254.82,
"Price":  89.31,
"GrossProfit": 1.0005e+05,
"IndirectCosts":  93406,
"OperatingProfit":   6639,
"UnitSalesMonthlyChange": 231,
"SalesValueMonthlyChange": 18809,
"DistributionMonthlyChange":  -0.67,
"CostofSalesMonthlyChange":  47.78,
"PriceMonthlyChange":  -2.05,
"GrossProfitMonthlyChange":  18761,
"IndirectCostsMonthlyChange":  17516,
"OperatingProfitMonthlyChange": 1245.1 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 610,
"SalesValue": 38689,
"Distribution":  15.55,
"CostofSales":  98.29,
"Price":  63.42,
"GrossProfit":  38591,
"IndirectCosts":  36030,
"OperatingProfit": 2560.6,
"UnitSalesMonthlyChange": -3,
"SalesValueMonthlyChange": -616,
"DistributionMonthlyChange":  -2.09,
"CostofSalesMonthlyChange":  -1.57,
"PriceMonthlyChange":   -0.7,
"GrossProfitMonthlyChange": -614.43,
"IndirectCostsMonthlyChange": -573.85,
"OperatingProfitMonthlyChange": -40.58 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2586,
"SalesValue": 140564,
"Distribution":  32.89,
"CostofSales": 357.11,
"Price":  54.36,
"GrossProfit": 1.4021e+05,
"IndirectCosts": 1.309e+05,
"OperatingProfit": 9303.8,
"UnitSalesMonthlyChange": 517,
"SalesValueMonthlyChange": 19990,
"DistributionMonthlyChange":  -6.39,
"CostofSalesMonthlyChange":  50.78,
"PriceMonthlyChange":  -3.92,
"GrossProfitMonthlyChange":  19939,
"IndirectCostsMonthlyChange":  18616,
"OperatingProfitMonthlyChange": 1323.5 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 473,
"SalesValue": 77133,
"Distribution":  22.92,
"CostofSales": 195.97,
"Price": 163.07,
"GrossProfit":  76937,
"IndirectCosts":  71832,
"OperatingProfit": 5105.2,
"UnitSalesMonthlyChange": -209,
"SalesValueMonthlyChange": -29675,
"DistributionMonthlyChange":  -8.08,
"CostofSalesMonthlyChange": -75.39,
"PriceMonthlyChange":   6.46,
"GrossProfitMonthlyChange": -29600,
"IndirectCostsMonthlyChange": -27635,
"OperatingProfitMonthlyChange": -1964.3 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 284,
"SalesValue": 29630,
"Distribution":  10.71,
"CostofSales":  75.28,
"Price": 104.33,
"GrossProfit":  29555,
"IndirectCosts":  27593,
"OperatingProfit": 1961.3,
"UnitSalesMonthlyChange": -68,
"SalesValueMonthlyChange": -6834,
"DistributionMonthlyChange":  -2.38,
"CostofSalesMonthlyChange": -17.36,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": -6816.6,
"IndirectCostsMonthlyChange": -6364.3,
"OperatingProfitMonthlyChange": -452.33 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1667,
"SalesValue": 159629,
"Distribution":  38.51,
"CostofSales": 405.55,
"Price":  95.76,
"GrossProfit": 1.5922e+05,
"IndirectCosts": 1.4866e+05,
"OperatingProfit":  10566,
"UnitSalesMonthlyChange": -39,
"SalesValueMonthlyChange": -2643,
"DistributionMonthlyChange":  -4.22,
"CostofSalesMonthlyChange":  -6.72,
"PriceMonthlyChange":   0.64,
"GrossProfitMonthlyChange": -2636.3,
"IndirectCostsMonthlyChange": -2461.9,
"OperatingProfitMonthlyChange": -174.37 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 175,
"SalesValue": 15796,
"Distribution":   9.63,
"CostofSales":  40.13,
"Price":  90.26,
"GrossProfit":  15756,
"IndirectCosts":  14710,
"OperatingProfit": 1045.9,
"UnitSalesMonthlyChange": 57,
"SalesValueMonthlyChange": 4682,
"DistributionMonthlyChange":   0.68,
"CostofSalesMonthlyChange":  11.89,
"PriceMonthlyChange":  -3.93,
"GrossProfitMonthlyChange": 4670.1,
"IndirectCostsMonthlyChange":   4360,
"OperatingProfitMonthlyChange": 310.08 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1631,
"SalesValue": 155959,
"Distribution":  29.92,
"CostofSales": 396.23,
"Price":  95.62,
"GrossProfit": 1.5556e+05,
"IndirectCosts": 1.4524e+05,
"OperatingProfit":  10323,
"UnitSalesMonthlyChange": -393,
"SalesValueMonthlyChange": -30540,
"DistributionMonthlyChange":   -5.7,
"CostofSalesMonthlyChange": -77.59,
"PriceMonthlyChange":   3.48,
"GrossProfitMonthlyChange": -30462,
"IndirectCostsMonthlyChange": -28441,
"OperatingProfitMonthlyChange": -2021.4 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14596,
"SalesValue": 996530,
"Distribution":  56.27,
"CostofSales": 2531.8,
"Price":  68.27,
"GrossProfit": 9.94e+05,
"IndirectCosts": 9.2804e+05,
"OperatingProfit":  65958,
"UnitSalesMonthlyChange": 6434,
"SalesValueMonthlyChange": 378517,
"DistributionMonthlyChange":  -2.06,
"CostofSalesMonthlyChange": 961.66,
"PriceMonthlyChange":  -7.45,
"GrossProfitMonthlyChange": 3.7756e+05,
"IndirectCostsMonthlyChange": 3.525e+05,
"OperatingProfitMonthlyChange":  25053 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12949,
"SalesValue": 820009,
"Distribution":  52.94,
"CostofSales": 2083.3,
"Price":  63.33,
"GrossProfit": 8.1793e+05,
"IndirectCosts": 7.6365e+05,
"OperatingProfit":  54274,
"UnitSalesMonthlyChange": -1445,
"SalesValueMonthlyChange": -76661,
"DistributionMonthlyChange":  -2.16,
"CostofSalesMonthlyChange": -194.76,
"PriceMonthlyChange":   1.04,
"GrossProfitMonthlyChange": -76466,
"IndirectCostsMonthlyChange": -71392,
"OperatingProfitMonthlyChange": -5074.2 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1154,
"SalesValue": 81944,
"Distribution":  36.51,
"CostofSales": 208.19,
"Price":  71.01,
"GrossProfit":  81736,
"IndirectCosts":  76313,
"OperatingProfit": 5423.3,
"UnitSalesMonthlyChange": -98,
"SalesValueMonthlyChange": -2939,
"DistributionMonthlyChange":  -4.09,
"CostofSalesMonthlyChange":  -7.46,
"PriceMonthlyChange":   3.21,
"GrossProfitMonthlyChange": -2931.5,
"IndirectCostsMonthlyChange": -2736.3,
"OperatingProfitMonthlyChange": -195.27 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 575,
"SalesValue": 54227,
"Distribution":  16.61,
"CostofSales": 137.77,
"Price":  94.31,
"GrossProfit":  54089,
"IndirectCosts":  50500,
"OperatingProfit": 3588.8,
"UnitSalesMonthlyChange": -98,
"SalesValueMonthlyChange": -9914,
"DistributionMonthlyChange":  -3.24,
"CostofSalesMonthlyChange": -25.19,
"PriceMonthlyChange":     -1,
"GrossProfitMonthlyChange": -9888.8,
"IndirectCostsMonthlyChange": -9232.4,
"OperatingProfitMonthlyChange": -656.37 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 350,
"SalesValue": 29251,
"Distribution":   8.53,
"CostofSales":  74.32,
"Price":  83.57,
"GrossProfit":  29177,
"IndirectCosts":  27241,
"OperatingProfit": 1935.9,
"UnitSalesMonthlyChange": 0,
"SalesValueMonthlyChange": -372,
"DistributionMonthlyChange":  -1.66,
"CostofSalesMonthlyChange":  -0.94,
"PriceMonthlyChange":  -1.07,
"GrossProfitMonthlyChange": -371.06,
"IndirectCostsMonthlyChange": -345.87,
"OperatingProfitMonthlyChange": -25.19 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 948,
"SalesValue": 118656,
"Distribution":   26.8,
"CostofSales": 301.46,
"Price": 125.16,
"GrossProfit": 1.1835e+05,
"IndirectCosts": 1.105e+05,
"OperatingProfit": 7853.6,
"UnitSalesMonthlyChange": -113,
"SalesValueMonthlyChange": -13304,
"DistributionMonthlyChange":  -5.98,
"CostofSalesMonthlyChange":  -33.8,
"PriceMonthlyChange":   0.79,
"GrossProfitMonthlyChange": -13270,
"IndirectCostsMonthlyChange": -12389,
"OperatingProfitMonthlyChange": -880.75 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 183,
"SalesValue": 23795,
"Distribution":   5.82,
"CostofSales":  60.46,
"Price": 130.03,
"GrossProfit":  23735,
"IndirectCosts":  22159,
"OperatingProfit": 1575.1,
"UnitSalesMonthlyChange": 53,
"SalesValueMonthlyChange": 7017,
"DistributionMonthlyChange":   1.04,
"CostofSalesMonthlyChange":  17.84,
"PriceMonthlyChange":   0.97,
"GrossProfitMonthlyChange": 6999.2,
"IndirectCostsMonthlyChange": 6534.7,
"OperatingProfitMonthlyChange": 464.44 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2053,
"SalesValue": 251667,
"Distribution":  28.59,
"CostofSales": 639.38,
"Price": 122.58,
"GrossProfit": 2.5103e+05,
"IndirectCosts": 2.3437e+05,
"OperatingProfit":  16657,
"UnitSalesMonthlyChange": 521,
"SalesValueMonthlyChange": 58198,
"DistributionMonthlyChange":  -2.77,
"CostofSalesMonthlyChange": 147.85,
"PriceMonthlyChange":  -3.71,
"GrossProfitMonthlyChange":  58050,
"IndirectCostsMonthlyChange":  54198,
"OperatingProfitMonthlyChange": 3852.4 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5396,
"SalesValue": 581140,
"Distribution":  53.71,
"CostofSales": 1476.4,
"Price":  107.7,
"GrossProfit": 5.7966e+05,
"IndirectCosts": 5.412e+05,
"OperatingProfit":  38464,
"UnitSalesMonthlyChange": 906,
"SalesValueMonthlyChange": 77656,
"DistributionMonthlyChange":  -3.89,
"CostofSalesMonthlyChange": 197.29,
"PriceMonthlyChange":  -4.43,
"GrossProfitMonthlyChange":  77459,
"IndirectCostsMonthlyChange":  72319,
"OperatingProfitMonthlyChange": 5139.7 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2411,
"SalesValue": 248712,
"Distribution":   38.4,
"CostofSales": 631.88,
"Price": 103.16,
"GrossProfit": 2.4808e+05,
"IndirectCosts": 2.3162e+05,
"OperatingProfit":  16462,
"UnitSalesMonthlyChange": -158,
"SalesValueMonthlyChange": -12400,
"DistributionMonthlyChange":  -5.37,
"CostofSalesMonthlyChange":  -31.5,
"PriceMonthlyChange":   1.52,
"GrossProfitMonthlyChange": -12368,
"IndirectCostsMonthlyChange": -11548,
"OperatingProfitMonthlyChange": -820.54 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 132,
"SalesValue": 16382,
"Distribution":    2.5,
"CostofSales":  41.62,
"Price": 124.11,
"GrossProfit":  16340,
"IndirectCosts":  15256,
"OperatingProfit": 1083.9,
"UnitSalesMonthlyChange": 11,
"SalesValueMonthlyChange": 1293,
"DistributionMonthlyChange":  -0.97,
"CostofSalesMonthlyChange":   3.29,
"PriceMonthlyChange":  -0.59,
"GrossProfitMonthlyChange": 1289.7,
"IndirectCostsMonthlyChange": 1204.1,
"OperatingProfitMonthlyChange":  85.59 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1108,
"SalesValue": 67970,
"Distribution":  32.27,
"CostofSales": 172.69,
"Price":  61.34,
"GrossProfit":  67797,
"IndirectCosts":  63298,
"OperatingProfit": 4498.9,
"UnitSalesMonthlyChange": -170,
"SalesValueMonthlyChange": -8130,
"DistributionMonthlyChange":  -2.19,
"CostofSalesMonthlyChange": -20.65,
"PriceMonthlyChange":   1.79,
"GrossProfitMonthlyChange": -8109.4,
"IndirectCostsMonthlyChange": -7571.8,
"OperatingProfitMonthlyChange": -537.55 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 746,
"SalesValue": 66740,
"Distribution":   20.4,
"CostofSales": 169.56,
"Price":  89.46,
"GrossProfit":  66570,
"IndirectCosts":  62153,
"OperatingProfit":   4417,
"UnitSalesMonthlyChange": -73,
"SalesValueMonthlyChange": -6336,
"DistributionMonthlyChange":  -4.76,
"CostofSalesMonthlyChange":  -16.1,
"PriceMonthlyChange":   0.23,
"GrossProfitMonthlyChange": -6319.9,
"IndirectCostsMonthlyChange": -5900.5,
"OperatingProfitMonthlyChange": -419.36 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3998,
"SalesValue": 299665,
"Distribution":  41.68,
"CostofSales": 761.33,
"Price":  74.95,
"GrossProfit": 2.989e+05,
"IndirectCosts": 2.7907e+05,
"OperatingProfit":  19834,
"UnitSalesMonthlyChange": 63,
"SalesValueMonthlyChange": 7663,
"DistributionMonthlyChange":  -5.07,
"CostofSalesMonthlyChange":  19.47,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": 7643.5,
"IndirectCostsMonthlyChange":   7136,
"OperatingProfitMonthlyChange": 507.57 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1904,
"SalesValue": 129345,
"Distribution":  33.73,
"CostofSales": 328.61,
"Price":  67.93,
"GrossProfit": 1.2902e+05,
"IndirectCosts": 1.2046e+05,
"OperatingProfit":   8561,
"UnitSalesMonthlyChange": -8559,
"SalesValueMonthlyChange": -455753,
"DistributionMonthlyChange":  -8.71,
"CostofSalesMonthlyChange": -1157.9,
"PriceMonthlyChange":  12.01,
"GrossProfitMonthlyChange": -4.546e+05,
"IndirectCostsMonthlyChange": -4.2443e+05,
"OperatingProfitMonthlyChange": -30165 
},
{
 "Date": "01/11/2011",
"Month": "Nov-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 989,
"SalesValue": 76930,
"Distribution":  23.02,
"CostofSales": 195.45,
"Price":  77.79,
"GrossProfit":  76735,
"IndirectCosts":  71643,
"OperatingProfit": 5091.6,
"UnitSalesMonthlyChange": 665,
"SalesValueMonthlyChange": 49998,
"DistributionMonthlyChange":   3.66,
"CostofSalesMonthlyChange": 127.03,
"PriceMonthlyChange":  -5.33,
"GrossProfitMonthlyChange":  49871,
"IndirectCostsMonthlyChange":  46562,
"OperatingProfitMonthlyChange": 3309.2 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2630,
"SalesValue": 140012,
"Distribution":  97.02,
"CostofSales": 355.72,
"Price":  53.24,
"GrossProfit": 1.3966e+05,
"IndirectCosts": 1.3039e+05,
"OperatingProfit": 9267.2,
"UnitSalesMonthlyChange": -1907,
"SalesValueMonthlyChange": -71909,
"DistributionMonthlyChange":  -1.09,
"CostofSalesMonthlyChange": -182.68,
"PriceMonthlyChange":   6.53,
"GrossProfitMonthlyChange": -71726,
"IndirectCostsMonthlyChange": -66967,
"OperatingProfitMonthlyChange": -4759.7 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1489,
"SalesValue": 57948,
"Distribution":  16.41,
"CostofSales": 147.22,
"Price":  38.92,
"GrossProfit":  57801,
"IndirectCosts":  53965,
"OperatingProfit": 3835.4,
"UnitSalesMonthlyChange": 391,
"SalesValueMonthlyChange": 12650,
"DistributionMonthlyChange":   1.81,
"CostofSalesMonthlyChange":  32.13,
"PriceMonthlyChange":  -2.34,
"GrossProfitMonthlyChange":  12618,
"IndirectCostsMonthlyChange":  11781,
"OperatingProfitMonthlyChange":  836.9 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 937,
"SalesValue": 82514,
"Distribution":  91.56,
"CostofSales": 209.63,
"Price":  88.06,
"GrossProfit":  82304,
"IndirectCosts":  76843,
"OperatingProfit":   5461,
"UnitSalesMonthlyChange": 143,
"SalesValueMonthlyChange": 14336,
"DistributionMonthlyChange":  -4.81,
"CostofSalesMonthlyChange":  36.42,
"PriceMonthlyChange":   2.19,
"GrossProfitMonthlyChange":  14300,
"IndirectCostsMonthlyChange":  13351,
"OperatingProfitMonthlyChange": 948.49 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 907,
"SalesValue": 80080,
"Distribution":   94.9,
"CostofSales": 203.45,
"Price":  88.29,
"GrossProfit":  79877,
"IndirectCosts":  74576,
"OperatingProfit": 5300.7,
"UnitSalesMonthlyChange": 541,
"SalesValueMonthlyChange": 47946,
"DistributionMonthlyChange":  18.44,
"CostofSalesMonthlyChange": 121.81,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange":  47824,
"IndirectCostsMonthlyChange":  44650,
"OperatingProfitMonthlyChange":   3174 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 13754,
"SalesValue": 1059416,
"Distribution":  99.88,
"CostofSales": 2691.6,
"Price":  77.03,
"GrossProfit": 1.0567e+06,
"IndirectCosts": 9.866e+05,
"OperatingProfit":  70120,
"UnitSalesMonthlyChange": 9814,
"SalesValueMonthlyChange": 734823,
"DistributionMonthlyChange":   1.03,
"CostofSalesMonthlyChange": 1866.9,
"PriceMonthlyChange":  -5.35,
"GrossProfitMonthlyChange": 7.3296e+05,
"IndirectCostsMonthlyChange": 6.8432e+05,
"OperatingProfitMonthlyChange":  48637 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5912,
"SalesValue": 429047,
"Distribution":  99.89,
"CostofSales":   1090,
"Price":  72.57,
"GrossProfit": 4.2796e+05,
"IndirectCosts": 3.9956e+05,
"OperatingProfit":  28398,
"UnitSalesMonthlyChange": 1485,
"SalesValueMonthlyChange": 107971,
"DistributionMonthlyChange":   0.74,
"CostofSalesMonthlyChange": 274.31,
"PriceMonthlyChange":   0.04,
"GrossProfitMonthlyChange": 1.077e+05,
"IndirectCostsMonthlyChange": 1.0055e+05,
"OperatingProfitMonthlyChange": 7146.7 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 64176,
"SalesValue": 3495635,
"Distribution":    100,
"CostofSales":   8881,
"Price":  54.47,
"GrossProfit": 3.4868e+06,
"IndirectCosts": 3.2554e+06,
"OperatingProfit": 2.3137e+05,
"UnitSalesMonthlyChange": 13628,
"SalesValueMonthlyChange": 690598,
"DistributionMonthlyChange":   0.59,
"CostofSalesMonthlyChange": 1754.5,
"PriceMonthlyChange":  -1.02,
"GrossProfitMonthlyChange": 6.8884e+05,
"IndirectCostsMonthlyChange": 6.4314e+05,
"OperatingProfitMonthlyChange":  45708 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3131,
"SalesValue": 446862,
"Distribution":  99.62,
"CostofSales": 1135.3,
"Price": 142.72,
"GrossProfit": 4.4573e+05,
"IndirectCosts": 4.1615e+05,
"OperatingProfit":  29577,
"UnitSalesMonthlyChange": 2137,
"SalesValueMonthlyChange": 293468,
"DistributionMonthlyChange":   1.12,
"CostofSalesMonthlyChange": 745.59,
"PriceMonthlyChange":  -11.6,
"GrossProfitMonthlyChange": 2.9272e+05,
"IndirectCostsMonthlyChange": 2.733e+05,
"OperatingProfitMonthlyChange":  19424 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1697,
"SalesValue": 232258,
"Distribution":  97.22,
"CostofSales": 590.08,
"Price": 136.86,
"GrossProfit": 2.3167e+05,
"IndirectCosts": 2.163e+05,
"OperatingProfit":  15372,
"UnitSalesMonthlyChange": 573,
"SalesValueMonthlyChange": 80692,
"DistributionMonthlyChange":   2.02,
"CostofSalesMonthlyChange": 205.01,
"PriceMonthlyChange":   2.01,
"GrossProfitMonthlyChange":  80487,
"IndirectCostsMonthlyChange":  75146,
"OperatingProfitMonthlyChange": 5340.6 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1331,
"SalesValue": 94350,
"Distribution":   96.8,
"CostofSales": 239.71,
"Price":  70.89,
"GrossProfit":  94110,
"IndirectCosts":  87865,
"OperatingProfit": 6244.8,
"UnitSalesMonthlyChange": 258,
"SalesValueMonthlyChange": 18599,
"DistributionMonthlyChange":  -1.04,
"CostofSalesMonthlyChange":  47.25,
"PriceMonthlyChange":   0.29,
"GrossProfitMonthlyChange":  18552,
"IndirectCostsMonthlyChange":  17321,
"OperatingProfitMonthlyChange": 1231.2 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1295,
"SalesValue": 69820,
"Distribution":  77.81,
"CostofSales": 177.38,
"Price":  53.92,
"GrossProfit":  69643,
"IndirectCosts":  65022,
"OperatingProfit":   4621,
"UnitSalesMonthlyChange": 336,
"SalesValueMonthlyChange": 17355,
"DistributionMonthlyChange":  -2.31,
"CostofSalesMonthlyChange":  44.08,
"PriceMonthlyChange":  -0.79,
"GrossProfitMonthlyChange":  17311,
"IndirectCostsMonthlyChange":  16162,
"OperatingProfitMonthlyChange": 1148.7 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1211,
"SalesValue": 111919,
"Distribution":   96.4,
"CostofSales": 284.34,
"Price":  92.42,
"GrossProfit": 1.1163e+05,
"IndirectCosts": 1.0423e+05,
"OperatingProfit":   7408,
"UnitSalesMonthlyChange": 611,
"SalesValueMonthlyChange": 54538,
"DistributionMonthlyChange":   2.22,
"CostofSalesMonthlyChange": 138.56,
"PriceMonthlyChange":  -3.22,
"GrossProfitMonthlyChange":  54399,
"IndirectCostsMonthlyChange":  50789,
"OperatingProfitMonthlyChange": 3610.1 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2537,
"SalesValue": 204229,
"Distribution":  98.97,
"CostofSales": 518.87,
"Price":   80.5,
"GrossProfit": 2.0371e+05,
"IndirectCosts": 1.9019e+05,
"OperatingProfit":  13517,
"UnitSalesMonthlyChange": 1078,
"SalesValueMonthlyChange": 83321,
"DistributionMonthlyChange":   0.22,
"CostofSalesMonthlyChange": 211.69,
"PriceMonthlyChange":  -2.37,
"GrossProfitMonthlyChange":  83109,
"IndirectCostsMonthlyChange":  77594,
"OperatingProfitMonthlyChange":   5515 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1375,
"SalesValue": 82483,
"Distribution":  69.03,
"CostofSales": 209.56,
"Price":  59.99,
"GrossProfit":  82273,
"IndirectCosts":  76814,
"OperatingProfit": 5459.2,
"UnitSalesMonthlyChange": 485,
"SalesValueMonthlyChange": 28333,
"DistributionMonthlyChange":  -5.55,
"CostofSalesMonthlyChange":  71.99,
"PriceMonthlyChange":  -0.85,
"GrossProfitMonthlyChange":  28261,
"IndirectCostsMonthlyChange":  26386,
"OperatingProfitMonthlyChange": 1875.1 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 5435,
"SalesValue": 293460,
"Distribution":  99.93,
"CostofSales": 745.57,
"Price":  53.99,
"GrossProfit": 2.9271e+05,
"IndirectCosts": 2.7329e+05,
"OperatingProfit":  19423,
"UnitSalesMonthlyChange": -150,
"SalesValueMonthlyChange": 9739,
"DistributionMonthlyChange":   0.95,
"CostofSalesMonthlyChange":  24.75,
"PriceMonthlyChange":   3.19,
"GrossProfitMonthlyChange": 9714.2,
"IndirectCostsMonthlyChange": 9069.3,
"OperatingProfitMonthlyChange": 644.97 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 451,
"SalesValue": 67179,
"Distribution":  68.03,
"CostofSales": 170.68,
"Price": 148.96,
"GrossProfit":  67008,
"IndirectCosts":  62562,
"OperatingProfit": 4446.4,
"UnitSalesMonthlyChange": 129,
"SalesValueMonthlyChange": 19213,
"DistributionMonthlyChange":  -0.62,
"CostofSalesMonthlyChange":  48.82,
"PriceMonthlyChange":      0,
"GrossProfitMonthlyChange":  19164,
"IndirectCostsMonthlyChange":  17893,
"OperatingProfitMonthlyChange": 1271.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 365,
"SalesValue": 35827,
"Distribution":  20.88,
"CostofSales":  91.02,
"Price":  98.16,
"GrossProfit":  35736,
"IndirectCosts":  33365,
"OperatingProfit": 2371.1,
"UnitSalesMonthlyChange": 151,
"SalesValueMonthlyChange": 14694,
"DistributionMonthlyChange":   1.86,
"CostofSalesMonthlyChange":  37.33,
"PriceMonthlyChange":  -0.59,
"GrossProfitMonthlyChange":  14657,
"IndirectCostsMonthlyChange":  13685,
"OperatingProfitMonthlyChange":    972 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1409,
"SalesValue": 127484,
"Distribution":  99.82,
"CostofSales": 323.89,
"Price":  90.48,
"GrossProfit": 1.2716e+05,
"IndirectCosts": 1.1872e+05,
"OperatingProfit":   8438,
"UnitSalesMonthlyChange": 613,
"SalesValueMonthlyChange": 56037,
"DistributionMonthlyChange":   0.13,
"CostofSalesMonthlyChange": 142.37,
"PriceMonthlyChange":   0.72,
"GrossProfitMonthlyChange":  55895,
"IndirectCostsMonthlyChange":  52185,
"OperatingProfitMonthlyChange": 3709.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 974,
"SalesValue": 84359,
"Distribution":  80.58,
"CostofSales": 214.32,
"Price":  86.61,
"GrossProfit":  84145,
"IndirectCosts":  78561,
"OperatingProfit": 5583.7,
"UnitSalesMonthlyChange": 384,
"SalesValueMonthlyChange": 31974,
"DistributionMonthlyChange":  12.84,
"CostofSalesMonthlyChange":  81.23,
"PriceMonthlyChange":  -2.18,
"GrossProfitMonthlyChange":  31893,
"IndirectCostsMonthlyChange":  29776,
"OperatingProfitMonthlyChange": 2116.8 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 5924,
"SalesValue": 525575,
"Distribution":  99.67,
"CostofSales": 1335.3,
"Price":  88.72,
"GrossProfit": 5.2424e+05,
"IndirectCosts": 4.8945e+05,
"OperatingProfit":  34786,
"UnitSalesMonthlyChange": 2553,
"SalesValueMonthlyChange": 225894,
"DistributionMonthlyChange":   0.75,
"CostofSalesMonthlyChange": 573.91,
"PriceMonthlyChange":  -0.18,
"GrossProfitMonthlyChange": 2.2532e+05,
"IndirectCostsMonthlyChange": 2.1037e+05,
"OperatingProfitMonthlyChange":  14951 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8944,
"SalesValue": 644221,
"Distribution":   98.4,
"CostofSales": 1636.7,
"Price":  72.03,
"GrossProfit": 6.4258e+05,
"IndirectCosts": 5.9994e+05,
"OperatingProfit":  42640,
"UnitSalesMonthlyChange": 2920,
"SalesValueMonthlyChange": 207360,
"DistributionMonthlyChange":  -1.08,
"CostofSalesMonthlyChange": 526.82,
"PriceMonthlyChange":  -0.49,
"GrossProfitMonthlyChange": 2.0683e+05,
"IndirectCostsMonthlyChange": 1.9311e+05,
"OperatingProfitMonthlyChange":  13725 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 76010,
"SalesValue": 4337116,
"Distribution":    100,
"CostofSales":  11019,
"Price":  57.06,
"GrossProfit": 4.3261e+06,
"IndirectCosts": 4.039e+06,
"OperatingProfit": 2.8706e+05,
"UnitSalesMonthlyChange": 49086,
"SalesValueMonthlyChange": 2744345,
"DistributionMonthlyChange":   0.22,
"CostofSalesMonthlyChange": 6972.3,
"PriceMonthlyChange":   -2.1,
"GrossProfitMonthlyChange": 2.7374e+06,
"IndirectCostsMonthlyChange": 2.5557e+06,
"OperatingProfitMonthlyChange": 1.8164e+05 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3177,
"SalesValue": 198151,
"Distribution":  99.54,
"CostofSales": 503.42,
"Price":  62.37,
"GrossProfit": 1.9765e+05,
"IndirectCosts": 1.8453e+05,
"OperatingProfit":  13115,
"UnitSalesMonthlyChange": 1187,
"SalesValueMonthlyChange": 70800,
"DistributionMonthlyChange":   1.36,
"CostofSalesMonthlyChange": 179.87,
"PriceMonthlyChange":  -1.63,
"GrossProfitMonthlyChange":  70620,
"IndirectCostsMonthlyChange":  65935,
"OperatingProfitMonthlyChange": 4685.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 831,
"SalesValue": 73619,
"Distribution":  57.23,
"CostofSales": 187.04,
"Price":  88.59,
"GrossProfit":  73432,
"IndirectCosts":  68559,
"OperatingProfit": 4872.9,
"UnitSalesMonthlyChange": 266,
"SalesValueMonthlyChange": 25300,
"DistributionMonthlyChange":  -6.18,
"CostofSalesMonthlyChange":  64.28,
"PriceMonthlyChange":   3.07,
"GrossProfitMonthlyChange":  25236,
"IndirectCostsMonthlyChange":  23561,
"OperatingProfitMonthlyChange": 1674.9 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4609,
"SalesValue": 323942,
"Distribution":  94.79,
"CostofSales": 823.01,
"Price":  70.28,
"GrossProfit": 3.2312e+05,
"IndirectCosts": 3.0168e+05,
"OperatingProfit":  21441,
"UnitSalesMonthlyChange": -394,
"SalesValueMonthlyChange": -15022,
"DistributionMonthlyChange":   1.73,
"CostofSalesMonthlyChange": -38.16,
"PriceMonthlyChange":   2.53,
"GrossProfitMonthlyChange": -14984,
"IndirectCostsMonthlyChange": -13990,
"OperatingProfitMonthlyChange": -994.09 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2109,
"SalesValue": 243877,
"Distribution":  99.83,
"CostofSales":  619.6,
"Price": 115.64,
"GrossProfit": 2.4326e+05,
"IndirectCosts": 2.2712e+05,
"OperatingProfit":  16141,
"UnitSalesMonthlyChange": 924,
"SalesValueMonthlyChange": 108287,
"DistributionMonthlyChange":   0.58,
"CostofSalesMonthlyChange": 275.12,
"PriceMonthlyChange":   1.22,
"GrossProfitMonthlyChange": 1.0801e+05,
"IndirectCostsMonthlyChange": 1.0084e+05,
"OperatingProfitMonthlyChange": 7166.9 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 1009,
"SalesValue": 118006,
"Distribution":  55.01,
"CostofSales": 299.81,
"Price": 116.95,
"GrossProfit": 1.1771e+05,
"IndirectCosts": 1.099e+05,
"OperatingProfit": 7810.9,
"UnitSalesMonthlyChange": 324,
"SalesValueMonthlyChange": 38158,
"DistributionMonthlyChange": -20.93,
"CostofSalesMonthlyChange":  96.95,
"PriceMonthlyChange":   0.38,
"GrossProfitMonthlyChange":  38061,
"IndirectCostsMonthlyChange":  35535,
"OperatingProfitMonthlyChange":   2526 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 7151,
"SalesValue": 780764,
"Distribution":  98.43,
"CostofSales": 1983.6,
"Price": 109.18,
"GrossProfit": 7.7878e+05,
"IndirectCosts": 7.271e+05,
"OperatingProfit":  51677,
"UnitSalesMonthlyChange": 4482,
"SalesValueMonthlyChange": 470713,
"DistributionMonthlyChange":   1.08,
"CostofSalesMonthlyChange": 1195.9,
"PriceMonthlyChange":  -6.99,
"GrossProfitMonthlyChange": 4.6952e+05,
"IndirectCostsMonthlyChange": 4.3836e+05,
"OperatingProfitMonthlyChange":  31155 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 9696,
"SalesValue": 957656,
"Distribution":    100,
"CostofSales":   2433,
"Price":  98.77,
"GrossProfit": 9.5522e+05,
"IndirectCosts": 8.9184e+05,
"OperatingProfit":  63385,
"UnitSalesMonthlyChange": 5635,
"SalesValueMonthlyChange": 539068,
"DistributionMonthlyChange":    0.3,
"CostofSalesMonthlyChange": 1369.6,
"PriceMonthlyChange":  -4.31,
"GrossProfitMonthlyChange": 5.377e+05,
"IndirectCostsMonthlyChange": 5.0202e+05,
"OperatingProfitMonthlyChange":  35679 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 14036,
"SalesValue": 1227146,
"Distribution":   99.2,
"CostofSales": 3117.7,
"Price":  87.43,
"GrossProfit": 1.224e+06,
"IndirectCosts": 1.1428e+06,
"OperatingProfit":  81221,
"UnitSalesMonthlyChange": 7449,
"SalesValueMonthlyChange": 616321,
"DistributionMonthlyChange":   0.77,
"CostofSalesMonthlyChange": 1565.8,
"PriceMonthlyChange":   -5.3,
"GrossProfitMonthlyChange": 6.1476e+05,
"IndirectCostsMonthlyChange": 5.7396e+05,
"OperatingProfitMonthlyChange":  40792 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1532,
"SalesValue": 151247,
"Distribution":  46.87,
"CostofSales": 384.26,
"Price":  98.73,
"GrossProfit": 1.5086e+05,
"IndirectCosts": 1.4085e+05,
"OperatingProfit":  10011,
"UnitSalesMonthlyChange": 584,
"SalesValueMonthlyChange": 53533,
"DistributionMonthlyChange":   1.77,
"CostofSalesMonthlyChange": 136.01,
"PriceMonthlyChange":  -4.34,
"GrossProfitMonthlyChange":  53397,
"IndirectCostsMonthlyChange":  49854,
"OperatingProfitMonthlyChange":   3543 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1637,
"SalesValue": 100390,
"Distribution":  93.27,
"CostofSales": 255.05,
"Price":  61.33,
"GrossProfit": 1.0013e+05,
"IndirectCosts":  93491,
"OperatingProfit": 6644.4,
"UnitSalesMonthlyChange": 630,
"SalesValueMonthlyChange": 39186,
"DistributionMonthlyChange":  -0.08,
"CostofSalesMonthlyChange":  99.55,
"PriceMonthlyChange":   0.55,
"GrossProfitMonthlyChange":  39086,
"IndirectCostsMonthlyChange":  36493,
"OperatingProfitMonthlyChange": 2593.6 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1618,
"SalesValue": 130426,
"Distribution":  97.67,
"CostofSales": 331.36,
"Price":  80.61,
"GrossProfit": 1.3009e+05,
"IndirectCosts": 1.2146e+05,
"OperatingProfit":   8633,
"UnitSalesMonthlyChange": 536,
"SalesValueMonthlyChange": 44827,
"DistributionMonthlyChange":   0.59,
"CostofSalesMonthlyChange": 113.88,
"PriceMonthlyChange":    1.5,
"GrossProfitMonthlyChange":  44713,
"IndirectCostsMonthlyChange":  41746,
"OperatingProfitMonthlyChange": 2967.4 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3691,
"SalesValue": 257548,
"Distribution":  99.55,
"CostofSales": 654.32,
"Price":  69.78,
"GrossProfit": 2.5689e+05,
"IndirectCosts": 2.3985e+05,
"OperatingProfit":  17047,
"UnitSalesMonthlyChange": 509,
"SalesValueMonthlyChange": 36636,
"DistributionMonthlyChange":   0.19,
"CostofSalesMonthlyChange":  93.07,
"PriceMonthlyChange":   0.35,
"GrossProfitMonthlyChange":  36543,
"IndirectCostsMonthlyChange":  34118,
"OperatingProfitMonthlyChange": 2424.9 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4973,
"SalesValue": 324968,
"Distribution":  95.54,
"CostofSales": 825.62,
"Price":  65.35,
"GrossProfit": 3.2414e+05,
"IndirectCosts": 3.0263e+05,
"OperatingProfit":  21508,
"UnitSalesMonthlyChange": 855,
"SalesValueMonthlyChange": 62151,
"DistributionMonthlyChange":  -0.52,
"CostofSalesMonthlyChange":  157.9,
"PriceMonthlyChange":   1.53,
"GrossProfitMonthlyChange":  61993,
"IndirectCostsMonthlyChange":  57879,
"OperatingProfitMonthlyChange": 4113.6 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1853,
"SalesValue": 147577,
"Distribution":  80.44,
"CostofSales": 374.93,
"Price":  79.64,
"GrossProfit": 1.472e+05,
"IndirectCosts": 1.3743e+05,
"OperatingProfit": 9767.6,
"UnitSalesMonthlyChange": -396,
"SalesValueMonthlyChange": -15727,
"DistributionMonthlyChange":  -3.84,
"CostofSalesMonthlyChange": -39.96,
"PriceMonthlyChange":   7.03,
"GrossProfitMonthlyChange": -15687,
"IndirectCostsMonthlyChange": -14646,
"OperatingProfitMonthlyChange": -1040.8 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1732,
"SalesValue": 91643,
"Distribution":  35.46,
"CostofSales": 232.83,
"Price":  52.91,
"GrossProfit":  91410,
"IndirectCosts":  85345,
"OperatingProfit": 6065.3,
"UnitSalesMonthlyChange": -2025,
"SalesValueMonthlyChange": -90288,
"DistributionMonthlyChange":  -6.71,
"CostofSalesMonthlyChange": -229.39,
"PriceMonthlyChange":   4.49,
"GrossProfitMonthlyChange": -90059,
"IndirectCostsMonthlyChange": -84082,
"OperatingProfitMonthlyChange": -5976.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1040,
"SalesValue": 42509,
"Distribution":   5.77,
"CostofSales":    108,
"Price":  40.87,
"GrossProfit":  42401,
"IndirectCosts":  39588,
"OperatingProfit": 2813.2,
"UnitSalesMonthlyChange": -43,
"SalesValueMonthlyChange": -2154,
"DistributionMonthlyChange":   0.38,
"CostofSalesMonthlyChange":  -5.47,
"PriceMonthlyChange":  -0.37,
"GrossProfitMonthlyChange": -2148.5,
"IndirectCostsMonthlyChange":  -2006,
"OperatingProfitMonthlyChange": -142.58 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14491,
"SalesValue": 930792,
"Distribution":  38.71,
"CostofSales": 2364.8,
"Price":  64.23,
"GrossProfit": 9.2843e+05,
"IndirectCosts": 8.6682e+05,
"OperatingProfit":  61607,
"UnitSalesMonthlyChange": 8958,
"SalesValueMonthlyChange": 551558,
"DistributionMonthlyChange":  -4.59,
"CostofSalesMonthlyChange": 1401.3,
"PriceMonthlyChange":  -4.31,
"GrossProfitMonthlyChange": 5.5016e+05,
"IndirectCostsMonthlyChange": 5.1365e+05,
"OperatingProfitMonthlyChange":  36506 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 643,
"SalesValue": 60544,
"Distribution":  19.64,
"CostofSales": 153.82,
"Price":  94.16,
"GrossProfit":  60390,
"IndirectCosts":  56383,
"OperatingProfit": 4007.6,
"UnitSalesMonthlyChange": 208,
"SalesValueMonthlyChange": 18403,
"DistributionMonthlyChange":   3.36,
"CostofSalesMonthlyChange":  46.76,
"PriceMonthlyChange":  -2.72,
"GrossProfitMonthlyChange":  18356,
"IndirectCostsMonthlyChange":  17138,
"OperatingProfitMonthlyChange": 1218.4 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 7283,
"SalesValue": 598147,
"Distribution":  49.12,
"CostofSales": 1519.7,
"Price":  82.13,
"GrossProfit": 5.9663e+05,
"IndirectCosts": 5.5704e+05,
"OperatingProfit":  39590,
"UnitSalesMonthlyChange": 4528,
"SalesValueMonthlyChange": 346677,
"DistributionMonthlyChange":  -1.38,
"CostofSalesMonthlyChange": 880.77,
"PriceMonthlyChange":  -9.15,
"GrossProfitMonthlyChange": 3.458e+05,
"IndirectCostsMonthlyChange": 3.2285e+05,
"OperatingProfitMonthlyChange":  22946 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 60770,
"SalesValue": 3762404,
"Distribution":   85.1,
"CostofSales": 9558.8,
"Price":  61.91,
"GrossProfit": 3.7528e+06,
"IndirectCosts": 3.5038e+06,
"OperatingProfit": 2.4902e+05,
"UnitSalesMonthlyChange": 45451,
"SalesValueMonthlyChange": 2687881,
"DistributionMonthlyChange":  12.23,
"CostofSalesMonthlyChange": 6828.9,
"PriceMonthlyChange":  -8.23,
"GrossProfitMonthlyChange": 2.6811e+06,
"IndirectCostsMonthlyChange": 2.5031e+06,
"OperatingProfitMonthlyChange": 1.779e+05 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 36071,
"SalesValue": 2050075,
"Distribution":  58.45,
"CostofSales": 5208.4,
"Price":  56.83,
"GrossProfit": 2.0449e+06,
"IndirectCosts": 1.9092e+06,
"OperatingProfit": 1.3569e+05,
"UnitSalesMonthlyChange": 7683,
"SalesValueMonthlyChange": 440871,
"DistributionMonthlyChange":   4.06,
"CostofSalesMonthlyChange": 1120.1,
"PriceMonthlyChange":   0.14,
"GrossProfitMonthlyChange": 4.3975e+05,
"IndirectCostsMonthlyChange": 4.1057e+05,
"OperatingProfitMonthlyChange":  29180 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1448,
"SalesValue": 216109,
"Distribution":  27.79,
"CostofSales": 549.05,
"Price": 149.25,
"GrossProfit": 2.1556e+05,
"IndirectCosts": 2.0126e+05,
"OperatingProfit":  14304,
"UnitSalesMonthlyChange": 994,
"SalesValueMonthlyChange": 141150,
"DistributionMonthlyChange":   7.88,
"CostofSalesMonthlyChange": 358.61,
"PriceMonthlyChange": -15.86,
"GrossProfitMonthlyChange": 1.4079e+05,
"IndirectCostsMonthlyChange": 1.3145e+05,
"OperatingProfitMonthlyChange": 9342.4 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1260,
"SalesValue": 191177,
"Distribution":   37.1,
"CostofSales": 485.71,
"Price": 151.73,
"GrossProfit": 1.9069e+05,
"IndirectCosts": 1.7804e+05,
"OperatingProfit":  12654,
"UnitSalesMonthlyChange": 271,
"SalesValueMonthlyChange": 40661,
"DistributionMonthlyChange":  -0.59,
"CostofSalesMonthlyChange": 103.31,
"PriceMonthlyChange":  -0.46,
"GrossProfitMonthlyChange":  40558,
"IndirectCostsMonthlyChange":  37866,
"OperatingProfitMonthlyChange": 2691.4 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 505,
"SalesValue": 37725,
"Distribution":  19.97,
"CostofSales":  95.84,
"Price":   74.7,
"GrossProfit":  37629,
"IndirectCosts":  35132,
"OperatingProfit": 2496.9,
"UnitSalesMonthlyChange": 77,
"SalesValueMonthlyChange": 5344,
"DistributionMonthlyChange":  -1.19,
"CostofSalesMonthlyChange":  13.57,
"PriceMonthlyChange":  -0.96,
"GrossProfitMonthlyChange": 5330.4,
"IndirectCostsMonthlyChange": 4976.9,
"OperatingProfitMonthlyChange": 353.53 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 718,
"SalesValue": 40141,
"Distribution":   10.6,
"CostofSales": 101.98,
"Price":  55.91,
"GrossProfit":  40039,
"IndirectCosts":  37382,
"OperatingProfit": 2656.7,
"UnitSalesMonthlyChange": 86,
"SalesValueMonthlyChange": 5810,
"DistributionMonthlyChange":  -1.47,
"CostofSalesMonthlyChange":  14.76,
"PriceMonthlyChange":   1.59,
"GrossProfitMonthlyChange": 5795.2,
"IndirectCostsMonthlyChange": 5411.1,
"OperatingProfitMonthlyChange": 384.18 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 571,
"SalesValue": 54533,
"Distribution":  21.07,
"CostofSales": 138.55,
"Price":   95.5,
"GrossProfit":  54394,
"IndirectCosts":  50785,
"OperatingProfit": 3609.6,
"UnitSalesMonthlyChange": 240,
"SalesValueMonthlyChange": 21810,
"DistributionMonthlyChange":  -0.23,
"CostofSalesMonthlyChange":  55.41,
"PriceMonthlyChange":  -3.36,
"GrossProfitMonthlyChange":  21755,
"IndirectCostsMonthlyChange":  20311,
"OperatingProfitMonthlyChange": 1443.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1829,
"SalesValue": 152518,
"Distribution":  41.39,
"CostofSales": 387.49,
"Price":  83.39,
"GrossProfit": 1.5213e+05,
"IndirectCosts": 1.4204e+05,
"OperatingProfit":  10095,
"UnitSalesMonthlyChange": 706,
"SalesValueMonthlyChange": 52218,
"DistributionMonthlyChange":   2.99,
"CostofSalesMonthlyChange": 132.67,
"PriceMonthlyChange":  -5.92,
"GrossProfitMonthlyChange":  52085,
"IndirectCostsMonthlyChange":  48629,
"OperatingProfitMonthlyChange": 3456.2 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 694,
"SalesValue": 44347,
"Distribution":  15.58,
"CostofSales": 112.67,
"Price":   63.9,
"GrossProfit":  44234,
"IndirectCosts":  41299,
"OperatingProfit":   2935,
"UnitSalesMonthlyChange": 84,
"SalesValueMonthlyChange": 5658,
"DistributionMonthlyChange":   0.03,
"CostofSalesMonthlyChange":  14.38,
"PriceMonthlyChange":   0.48,
"GrossProfitMonthlyChange": 5643.6,
"IndirectCostsMonthlyChange": 5269.1,
"OperatingProfitMonthlyChange": 374.48 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2659,
"SalesValue": 151206,
"Distribution":  32.25,
"CostofSales": 384.16,
"Price":  56.87,
"GrossProfit": 1.5082e+05,
"IndirectCosts": 1.4081e+05,
"OperatingProfit":  10008,
"UnitSalesMonthlyChange": 73,
"SalesValueMonthlyChange": 10642,
"DistributionMonthlyChange":  -0.64,
"CostofSalesMonthlyChange":  27.05,
"PriceMonthlyChange":   2.51,
"GrossProfitMonthlyChange":  10615,
"IndirectCostsMonthlyChange": 9910.8,
"OperatingProfitMonthlyChange": 704.16 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 669,
"SalesValue": 105421,
"Distribution":  22.07,
"CostofSales": 267.83,
"Price": 157.58,
"GrossProfit": 1.0515e+05,
"IndirectCosts":  98176,
"OperatingProfit": 6977.4,
"UnitSalesMonthlyChange": 196,
"SalesValueMonthlyChange": 28288,
"DistributionMonthlyChange":  -0.85,
"CostofSalesMonthlyChange":  71.86,
"PriceMonthlyChange":  -5.49,
"GrossProfitMonthlyChange":  28216,
"IndirectCostsMonthlyChange":  26344,
"OperatingProfitMonthlyChange": 1872.1 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 413,
"SalesValue": 42491,
"Distribution":  10.67,
"CostofSales": 107.95,
"Price": 102.88,
"GrossProfit":  42383,
"IndirectCosts":  39570,
"OperatingProfit": 2812.6,
"UnitSalesMonthlyChange": 129,
"SalesValueMonthlyChange": 12861,
"DistributionMonthlyChange":  -0.04,
"CostofSalesMonthlyChange":  32.67,
"PriceMonthlyChange":  -1.45,
"GrossProfitMonthlyChange":  12828,
"IndirectCostsMonthlyChange":  11977,
"OperatingProfitMonthlyChange": 851.24 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 18937,
"SalesValue": 1200724,
"Distribution":  51.67,
"CostofSales": 3050.6,
"Price":  63.41,
"GrossProfit": 1.1977e+06,
"IndirectCosts": 1.1182e+06,
"OperatingProfit":  79473,
"UnitSalesMonthlyChange": 17270,
"SalesValueMonthlyChange": 1041095,
"DistributionMonthlyChange":  13.16,
"CostofSalesMonthlyChange":   2645,
"PriceMonthlyChange": -32.35,
"GrossProfitMonthlyChange": 1.0384e+06,
"IndirectCostsMonthlyChange": 9.6954e+05,
"OperatingProfitMonthlyChange":  68908 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 273,
"SalesValue": 24157,
"Distribution":    9.6,
"CostofSales":  61.37,
"Price":  88.49,
"GrossProfit":  24096,
"IndirectCosts":  22497,
"OperatingProfit": 1598.7,
"UnitSalesMonthlyChange": 98,
"SalesValueMonthlyChange": 8361,
"DistributionMonthlyChange":  -0.03,
"CostofSalesMonthlyChange":  21.24,
"PriceMonthlyChange":  -1.77,
"GrossProfitMonthlyChange": 8339.8,
"IndirectCostsMonthlyChange": 7786.9,
"OperatingProfitMonthlyChange": 552.84 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2679,
"SalesValue": 256348,
"Distribution":  31.25,
"CostofSales": 651.28,
"Price":  95.69,
"GrossProfit": 2.557e+05,
"IndirectCosts": 2.3873e+05,
"OperatingProfit":  16967,
"UnitSalesMonthlyChange": 1048,
"SalesValueMonthlyChange": 100389,
"DistributionMonthlyChange":   1.33,
"CostofSalesMonthlyChange": 255.05,
"PriceMonthlyChange":   0.07,
"GrossProfitMonthlyChange": 1.0013e+05,
"IndirectCostsMonthlyChange":  93490,
"OperatingProfitMonthlyChange": 6643.9 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12431,
"SalesValue": 900145,
"Distribution":  54.07,
"CostofSales": 2286.9,
"Price":  72.41,
"GrossProfit": 8.9786e+05,
"IndirectCosts": 8.3828e+05,
"OperatingProfit":  59578,
"UnitSalesMonthlyChange": -2165,
"SalesValueMonthlyChange": -96385,
"DistributionMonthlyChange":   -2.2,
"CostofSalesMonthlyChange": -244.88,
"PriceMonthlyChange":   4.14,
"GrossProfitMonthlyChange": -96140,
"IndirectCostsMonthlyChange": -89761,
"OperatingProfitMonthlyChange": -6379.3 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 55192,
"SalesValue": 3113250,
"Distribution":  57.96,
"CostofSales": 7909.5,
"Price":  56.41,
"GrossProfit": 3.1053e+06,
"IndirectCosts": 2.8993e+06,
"OperatingProfit": 2.0606e+05,
"UnitSalesMonthlyChange": 42243,
"SalesValueMonthlyChange": 2293241,
"DistributionMonthlyChange":   5.02,
"CostofSalesMonthlyChange": 5826.2,
"PriceMonthlyChange":  -6.92,
"GrossProfitMonthlyChange": 2.2874e+06,
"IndirectCostsMonthlyChange": 2.1356e+06,
"OperatingProfitMonthlyChange": 1.5178e+05 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1420,
"SalesValue": 98885,
"Distribution":  38.53,
"CostofSales": 251.23,
"Price":  69.64,
"GrossProfit":  98634,
"IndirectCosts":  92089,
"OperatingProfit": 6545.1,
"UnitSalesMonthlyChange": 266,
"SalesValueMonthlyChange": 16941,
"DistributionMonthlyChange":   2.02,
"CostofSalesMonthlyChange":  43.04,
"PriceMonthlyChange":  -1.37,
"GrossProfitMonthlyChange":  16898,
"IndirectCostsMonthlyChange":  15776,
"OperatingProfitMonthlyChange": 1121.8 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2954,
"SalesValue": 228806,
"Distribution":  33.19,
"CostofSales":  581.3,
"Price":  77.46,
"GrossProfit": 2.2822e+05,
"IndirectCosts": 2.1308e+05,
"OperatingProfit":  15144,
"UnitSalesMonthlyChange": 2379,
"SalesValueMonthlyChange": 174579,
"DistributionMonthlyChange":  16.58,
"CostofSalesMonthlyChange": 443.53,
"PriceMonthlyChange": -16.85,
"GrossProfitMonthlyChange": 1.7414e+05,
"IndirectCostsMonthlyChange": 1.6258e+05,
"OperatingProfitMonthlyChange":  11556 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 604,
"SalesValue": 44860,
"Distribution":   9.32,
"CostofSales": 113.97,
"Price":  74.27,
"GrossProfit":  44746,
"IndirectCosts":  41776,
"OperatingProfit": 2969.6,
"UnitSalesMonthlyChange": 254,
"SalesValueMonthlyChange": 15609,
"DistributionMonthlyChange":   0.79,
"CostofSalesMonthlyChange":  39.65,
"PriceMonthlyChange":   -9.3,
"GrossProfitMonthlyChange":  15569,
"IndirectCostsMonthlyChange":  14536,
"OperatingProfitMonthlyChange": 1033.7 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2081,
"SalesValue": 242556,
"Distribution":  32.46,
"CostofSales": 616.24,
"Price": 116.56,
"GrossProfit": 2.4194e+05,
"IndirectCosts": 2.2589e+05,
"OperatingProfit":  16054,
"UnitSalesMonthlyChange": 1133,
"SalesValueMonthlyChange": 123900,
"DistributionMonthlyChange":   5.66,
"CostofSalesMonthlyChange": 314.78,
"PriceMonthlyChange":   -8.6,
"GrossProfitMonthlyChange": 1.2359e+05,
"IndirectCostsMonthlyChange": 1.1538e+05,
"OperatingProfitMonthlyChange": 8200.6 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 467,
"SalesValue": 59314,
"Distribution":   8.25,
"CostofSales":  150.7,
"Price": 127.01,
"GrossProfit":  59163,
"IndirectCosts":  55238,
"OperatingProfit": 3925.7,
"UnitSalesMonthlyChange": 284,
"SalesValueMonthlyChange": 35519,
"DistributionMonthlyChange":   2.43,
"CostofSalesMonthlyChange":  90.24,
"PriceMonthlyChange":  -3.02,
"GrossProfitMonthlyChange":  35429,
"IndirectCostsMonthlyChange":  33078,
"OperatingProfitMonthlyChange": 2350.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 3368,
"SalesValue": 402437,
"Distribution":  32.57,
"CostofSales": 1022.4,
"Price": 119.49,
"GrossProfit": 4.0141e+05,
"IndirectCosts": 3.7478e+05,
"OperatingProfit":  26636,
"UnitSalesMonthlyChange": 1315,
"SalesValueMonthlyChange": 150770,
"DistributionMonthlyChange":   3.98,
"CostofSalesMonthlyChange": 383.06,
"PriceMonthlyChange":  -3.09,
"GrossProfitMonthlyChange": 1.5039e+05,
"IndirectCostsMonthlyChange": 1.4041e+05,
"OperatingProfitMonthlyChange": 9978.7 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 8249,
"SalesValue": 862688,
"Distribution":  52.54,
"CostofSales": 2191.8,
"Price": 104.58,
"GrossProfit": 8.605e+05,
"IndirectCosts": 8.034e+05,
"OperatingProfit":  57099,
"UnitSalesMonthlyChange": 2853,
"SalesValueMonthlyChange": 281548,
"DistributionMonthlyChange":  -1.17,
"CostofSalesMonthlyChange": 715.31,
"PriceMonthlyChange":  -3.12,
"GrossProfitMonthlyChange": 2.8083e+05,
"IndirectCostsMonthlyChange": 2.622e+05,
"OperatingProfitMonthlyChange":  18635 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7344,
"SalesValue": 673031,
"Distribution":  46.01,
"CostofSales": 1709.9,
"Price":  91.64,
"GrossProfit": 6.7132e+05,
"IndirectCosts": 6.2677e+05,
"OperatingProfit":  44546,
"UnitSalesMonthlyChange": 4933,
"SalesValueMonthlyChange": 424319,
"DistributionMonthlyChange":   7.61,
"CostofSalesMonthlyChange":   1078,
"PriceMonthlyChange": -11.52,
"GrossProfitMonthlyChange": 4.2324e+05,
"IndirectCostsMonthlyChange": 3.9516e+05,
"OperatingProfitMonthlyChange":  28085 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 252,
"SalesValue": 31819,
"Distribution":   5.48,
"CostofSales":  80.84,
"Price": 126.27,
"GrossProfit":  31738,
"IndirectCosts":  29632,
"OperatingProfit": 2106.4,
"UnitSalesMonthlyChange": 120,
"SalesValueMonthlyChange": 15437,
"DistributionMonthlyChange":   2.98,
"CostofSalesMonthlyChange":  39.22,
"PriceMonthlyChange":   2.16,
"GrossProfitMonthlyChange":  15398,
"IndirectCostsMonthlyChange":  14375,
"OperatingProfitMonthlyChange": 1022.5 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2487,
"SalesValue": 153482,
"Distribution":  37.25,
"CostofSales": 389.94,
"Price":  61.71,
"GrossProfit": 1.5309e+05,
"IndirectCosts": 1.4293e+05,
"OperatingProfit":  10158,
"UnitSalesMonthlyChange": 1379,
"SalesValueMonthlyChange": 85512,
"DistributionMonthlyChange":   4.98,
"CostofSalesMonthlyChange": 217.25,
"PriceMonthlyChange":   0.37,
"GrossProfitMonthlyChange":  85295,
"IndirectCostsMonthlyChange":  79635,
"OperatingProfitMonthlyChange": 5659.3 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 940,
"SalesValue": 82962,
"Distribution":  21.26,
"CostofSales": 210.77,
"Price":  88.26,
"GrossProfit":  82751,
"IndirectCosts":  77260,
"OperatingProfit": 5491.1,
"UnitSalesMonthlyChange": 194,
"SalesValueMonthlyChange": 16222,
"DistributionMonthlyChange":   0.86,
"CostofSalesMonthlyChange":  41.21,
"PriceMonthlyChange":   -1.2,
"GrossProfitMonthlyChange":  16181,
"IndirectCostsMonthlyChange":  15107,
"OperatingProfitMonthlyChange": 1074.1 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5170,
"SalesValue": 383494,
"Distribution":  51.69,
"CostofSales":  974.3,
"Price":  74.18,
"GrossProfit": 3.8252e+05,
"IndirectCosts": 3.5714e+05,
"OperatingProfit":  25382,
"UnitSalesMonthlyChange": 1172,
"SalesValueMonthlyChange": 83829,
"DistributionMonthlyChange":  10.01,
"CostofSalesMonthlyChange": 212.97,
"PriceMonthlyChange":  -0.77,
"GrossProfitMonthlyChange":  83616,
"IndirectCostsMonthlyChange":  78068,
"OperatingProfitMonthlyChange": 5547.9 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1685,
"SalesValue": 116840,
"Distribution":  28.26,
"CostofSales": 296.84,
"Price":  69.34,
"GrossProfit": 1.1654e+05,
"IndirectCosts": 1.0881e+05,
"OperatingProfit": 7733.6,
"UnitSalesMonthlyChange": -219,
"SalesValueMonthlyChange": -12505,
"DistributionMonthlyChange":  -5.47,
"CostofSalesMonthlyChange": -31.77,
"PriceMonthlyChange":   1.41,
"GrossProfitMonthlyChange": -12473,
"IndirectCostsMonthlyChange": -11646,
"OperatingProfitMonthlyChange": -827.49 
},
{
 "Date": "01/12/2011",
"Month": "Dec-11",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1141,
"SalesValue": 93170,
"Distribution":  25.23,
"CostofSales": 236.71,
"Price":  81.66,
"GrossProfit":  92933,
"IndirectCosts":  86767,
"OperatingProfit": 6166.3,
"UnitSalesMonthlyChange": 152,
"SalesValueMonthlyChange": 16240,
"DistributionMonthlyChange":   2.21,
"CostofSalesMonthlyChange":  41.26,
"PriceMonthlyChange":   3.87,
"GrossProfitMonthlyChange":  16199,
"IndirectCostsMonthlyChange":  15124,
"OperatingProfitMonthlyChange": 1074.7 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1943,
"SalesValue": 107352,
"Distribution":  97.68,
"CostofSales": 272.74,
"Price":  55.25,
"GrossProfit": 1.0708e+05,
"IndirectCosts":  99974,
"OperatingProfit": 7105.4,
"UnitSalesMonthlyChange": -687,
"SalesValueMonthlyChange": -32660,
"DistributionMonthlyChange":   0.66,
"CostofSalesMonthlyChange": -82.98,
"PriceMonthlyChange":   2.01,
"GrossProfitMonthlyChange": -32577,
"IndirectCostsMonthlyChange": -30415,
"OperatingProfitMonthlyChange": -2161.9 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1217,
"SalesValue": 51983,
"Distribution":  12.63,
"CostofSales": 132.07,
"Price":  42.71,
"GrossProfit":  51851,
"IndirectCosts":  48410,
"OperatingProfit": 3440.8,
"UnitSalesMonthlyChange": -272,
"SalesValueMonthlyChange": -5965,
"DistributionMonthlyChange":  -3.78,
"CostofSalesMonthlyChange": -15.15,
"PriceMonthlyChange":   3.79,
"GrossProfitMonthlyChange": -5949.9,
"IndirectCostsMonthlyChange": -5555.2,
"OperatingProfitMonthlyChange": -394.63 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 454,
"SalesValue": 39712,
"Distribution":   74.8,
"CostofSales": 100.89,
"Price":  87.47,
"GrossProfit":  39611,
"IndirectCosts":  36982,
"OperatingProfit": 2628.8,
"UnitSalesMonthlyChange": -483,
"SalesValueMonthlyChange": -42802,
"DistributionMonthlyChange": -16.76,
"CostofSalesMonthlyChange": -108.74,
"PriceMonthlyChange":  -0.59,
"GrossProfitMonthlyChange": -42693,
"IndirectCostsMonthlyChange": -39861,
"OperatingProfitMonthlyChange": -2832.2 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 473,
"SalesValue": 40982,
"Distribution":  80.11,
"CostofSales": 104.12,
"Price":  86.64,
"GrossProfit":  40878,
"IndirectCosts":  38165,
"OperatingProfit": 2712.7,
"UnitSalesMonthlyChange": -434,
"SalesValueMonthlyChange": -39098,
"DistributionMonthlyChange": -14.79,
"CostofSalesMonthlyChange": -99.33,
"PriceMonthlyChange":  -1.65,
"GrossProfitMonthlyChange": -38999,
"IndirectCostsMonthlyChange": -36411,
"OperatingProfitMonthlyChange":  -2588 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3328,
"SalesValue": 285802,
"Distribution":   98.3,
"CostofSales": 726.11,
"Price":  85.88,
"GrossProfit": 2.8508e+05,
"IndirectCosts": 2.6616e+05,
"OperatingProfit":  18916,
"UnitSalesMonthlyChange": -10426,
"SalesValueMonthlyChange": -773614,
"DistributionMonthlyChange":  -1.58,
"CostofSalesMonthlyChange": -1965.5,
"PriceMonthlyChange":   8.85,
"GrossProfitMonthlyChange": -7.7165e+05,
"IndirectCostsMonthlyChange": -7.2044e+05,
"OperatingProfitMonthlyChange": -51204 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4963,
"SalesValue": 364084,
"Distribution":  99.89,
"CostofSales":    925,
"Price":  73.36,
"GrossProfit": 3.6316e+05,
"IndirectCosts": 3.3906e+05,
"OperatingProfit":  24098,
"UnitSalesMonthlyChange": -949,
"SalesValueMonthlyChange": -64963,
"DistributionMonthlyChange":      0,
"CostofSalesMonthlyChange": -165.04,
"PriceMonthlyChange":   0.79,
"GrossProfitMonthlyChange": -64798,
"IndirectCostsMonthlyChange": -60498,
"OperatingProfitMonthlyChange": -4300.1 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 19509,
"SalesValue": 1137127,
"Distribution":  98.91,
"CostofSales":   2889,
"Price":  58.29,
"GrossProfit": 1.1342e+06,
"IndirectCosts": 1.059e+06,
"OperatingProfit":  75264,
"UnitSalesMonthlyChange": -44667,
"SalesValueMonthlyChange": -2358508,
"DistributionMonthlyChange":  -1.09,
"CostofSalesMonthlyChange":  -5992,
"PriceMonthlyChange":   3.82,
"GrossProfitMonthlyChange": -2.3525e+06,
"IndirectCostsMonthlyChange": -2.1964e+06,
"OperatingProfitMonthlyChange": -1.561e+05 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 667,
"SalesValue": 105065,
"Distribution":  91.71,
"CostofSales": 266.93,
"Price": 157.52,
"GrossProfit": 1.048e+05,
"IndirectCosts":  97844,
"OperatingProfit": 6953.6,
"UnitSalesMonthlyChange": -2464,
"SalesValueMonthlyChange": -341797,
"DistributionMonthlyChange":  -7.91,
"CostofSalesMonthlyChange": -868.37,
"PriceMonthlyChange":   14.8,
"GrossProfitMonthlyChange": -3.4093e+05,
"IndirectCostsMonthlyChange": -3.1831e+05,
"OperatingProfitMonthlyChange": -22623 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1000,
"SalesValue": 141502,
"Distribution":  94.51,
"CostofSales":  359.5,
"Price":  141.5,
"GrossProfit": 1.4114e+05,
"IndirectCosts": 1.3178e+05,
"OperatingProfit": 9365.5,
"UnitSalesMonthlyChange": -697,
"SalesValueMonthlyChange": -90756,
"DistributionMonthlyChange":  -2.71,
"CostofSalesMonthlyChange": -230.58,
"PriceMonthlyChange":   4.64,
"GrossProfitMonthlyChange": -90525,
"IndirectCostsMonthlyChange": -84519,
"OperatingProfitMonthlyChange": -6006.9 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 953,
"SalesValue": 67700,
"Distribution":  95.62,
"CostofSales":    172,
"Price":  71.04,
"GrossProfit":  67528,
"IndirectCosts":  63047,
"OperatingProfit": 4481.1,
"UnitSalesMonthlyChange": -378,
"SalesValueMonthlyChange": -26650,
"DistributionMonthlyChange":  -1.18,
"CostofSalesMonthlyChange": -67.71,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange": -26582,
"IndirectCostsMonthlyChange": -24819,
"OperatingProfitMonthlyChange": -1763.7 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 940,
"SalesValue": 50827,
"Distribution":  70.58,
"CostofSales": 129.13,
"Price":  54.07,
"GrossProfit":  50698,
"IndirectCosts":  47333,
"OperatingProfit": 3364.5,
"UnitSalesMonthlyChange": -355,
"SalesValueMonthlyChange": -18993,
"DistributionMonthlyChange":  -7.23,
"CostofSalesMonthlyChange": -48.25,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange": -18945,
"IndirectCostsMonthlyChange": -17688,
"OperatingProfitMonthlyChange": -1256.5 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 718,
"SalesValue": 67527,
"Distribution":  95.33,
"CostofSales": 171.56,
"Price":  94.05,
"GrossProfit":  67355,
"IndirectCosts":  62886,
"OperatingProfit": 4469.4,
"UnitSalesMonthlyChange": -493,
"SalesValueMonthlyChange": -44392,
"DistributionMonthlyChange":  -1.07,
"CostofSalesMonthlyChange": -112.78,
"PriceMonthlyChange":   1.63,
"GrossProfitMonthlyChange": -44279,
"IndirectCostsMonthlyChange": -41341,
"OperatingProfitMonthlyChange": -2938.6 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1089,
"SalesValue": 94516,
"Distribution":  95.42,
"CostofSales": 240.13,
"Price":  86.79,
"GrossProfit":  94276,
"IndirectCosts":  88020,
"OperatingProfit": 6255.6,
"UnitSalesMonthlyChange": -1448,
"SalesValueMonthlyChange": -109713,
"DistributionMonthlyChange":  -3.55,
"CostofSalesMonthlyChange": -278.74,
"PriceMonthlyChange":   6.29,
"GrossProfitMonthlyChange": -1.0943e+05,
"IndirectCostsMonthlyChange": -1.0217e+05,
"OperatingProfitMonthlyChange": -7261.6 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1110,
"SalesValue": 66560,
"Distribution":  74.44,
"CostofSales":  169.1,
"Price":  59.96,
"GrossProfit":  66391,
"IndirectCosts":  61985,
"OperatingProfit": 4405.6,
"UnitSalesMonthlyChange": -265,
"SalesValueMonthlyChange": -15923,
"DistributionMonthlyChange":   5.41,
"CostofSalesMonthlyChange": -40.46,
"PriceMonthlyChange":  -0.03,
"GrossProfitMonthlyChange": -15883,
"IndirectCostsMonthlyChange": -14829,
"OperatingProfitMonthlyChange": -1053.5 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4274,
"SalesValue": 232250,
"Distribution":  99.27,
"CostofSales": 590.06,
"Price":  54.34,
"GrossProfit": 2.3166e+05,
"IndirectCosts": 2.1629e+05,
"OperatingProfit":  15372,
"UnitSalesMonthlyChange": -1161,
"SalesValueMonthlyChange": -61210,
"DistributionMonthlyChange":  -0.66,
"CostofSalesMonthlyChange": -155.51,
"PriceMonthlyChange":   0.35,
"GrossProfitMonthlyChange": -61054,
"IndirectCostsMonthlyChange": -57003,
"OperatingProfitMonthlyChange": -4051.7 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 227,
"SalesValue": 35113,
"Distribution":  70.54,
"CostofSales":  89.21,
"Price": 154.68,
"GrossProfit":  35024,
"IndirectCosts":  32700,
"OperatingProfit": 2323.9,
"UnitSalesMonthlyChange": -224,
"SalesValueMonthlyChange": -32066,
"DistributionMonthlyChange":   2.51,
"CostofSalesMonthlyChange": -81.47,
"PriceMonthlyChange":   5.72,
"GrossProfitMonthlyChange": -31985,
"IndirectCostsMonthlyChange": -29862,
"OperatingProfitMonthlyChange": -2122.6 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 148,
"SalesValue": 14483,
"Distribution":  14.73,
"CostofSales":   36.8,
"Price":  97.86,
"GrossProfit":  14446,
"IndirectCosts":  13487,
"OperatingProfit": 958.78,
"UnitSalesMonthlyChange": -217,
"SalesValueMonthlyChange": -21344,
"DistributionMonthlyChange":  -6.15,
"CostofSalesMonthlyChange": -54.22,
"PriceMonthlyChange":   -0.3,
"GrossProfitMonthlyChange": -21290,
"IndirectCostsMonthlyChange": -19877,
"OperatingProfitMonthlyChange": -1412.3 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1331,
"SalesValue": 115142,
"Distribution":  97.42,
"CostofSales": 292.53,
"Price":  86.51,
"GrossProfit": 1.1485e+05,
"IndirectCosts": 1.0723e+05,
"OperatingProfit": 7621.2,
"UnitSalesMonthlyChange": -78,
"SalesValueMonthlyChange": -12342,
"DistributionMonthlyChange":   -2.4,
"CostofSalesMonthlyChange": -31.36,
"PriceMonthlyChange":  -3.97,
"GrossProfitMonthlyChange": -12311,
"IndirectCostsMonthlyChange": -11494,
"OperatingProfitMonthlyChange": -816.88 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 560,
"SalesValue": 48662,
"Distribution":   81.5,
"CostofSales": 123.63,
"Price":   86.9,
"GrossProfit":  48538,
"IndirectCosts":  45317,
"OperatingProfit":   3221,
"UnitSalesMonthlyChange": -414,
"SalesValueMonthlyChange": -35697,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange": -90.69,
"PriceMonthlyChange":   0.29,
"GrossProfitMonthlyChange": -35606,
"IndirectCostsMonthlyChange": -33244,
"OperatingProfitMonthlyChange": -2362.7 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3019,
"SalesValue": 270482,
"Distribution":  97.54,
"CostofSales": 687.19,
"Price":  89.59,
"GrossProfit": 2.6979e+05,
"IndirectCosts": 2.5189e+05,
"OperatingProfit":  17903,
"UnitSalesMonthlyChange": -2905,
"SalesValueMonthlyChange": -255093,
"DistributionMonthlyChange":  -2.13,
"CostofSalesMonthlyChange": -648.09,
"PriceMonthlyChange":   0.87,
"GrossProfitMonthlyChange": -2.5444e+05,
"IndirectCostsMonthlyChange": -2.3756e+05,
"OperatingProfitMonthlyChange": -16883 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6162,
"SalesValue": 459584,
"Distribution":  98.66,
"CostofSales": 1167.6,
"Price":  74.58,
"GrossProfit": 4.5842e+05,
"IndirectCosts": 4.28e+05,
"OperatingProfit":  30419,
"UnitSalesMonthlyChange": -2782,
"SalesValueMonthlyChange": -184637,
"DistributionMonthlyChange":   0.26,
"CostofSalesMonthlyChange": -469.09,
"PriceMonthlyChange":   2.55,
"GrossProfitMonthlyChange": -1.8417e+05,
"IndirectCostsMonthlyChange": -1.7195e+05,
"OperatingProfitMonthlyChange": -12221 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 19510,
"SalesValue": 1192012,
"Distribution":  97.57,
"CostofSales": 3028.4,
"Price":   61.1,
"GrossProfit": 1.189e+06,
"IndirectCosts": 1.1101e+06,
"OperatingProfit":  78896,
"UnitSalesMonthlyChange": -56500,
"SalesValueMonthlyChange": -3145104,
"DistributionMonthlyChange":  -2.43,
"CostofSalesMonthlyChange": -7990.5,
"PriceMonthlyChange":   4.04,
"GrossProfitMonthlyChange": -3.1371e+06,
"IndirectCostsMonthlyChange": -2.9289e+06,
"OperatingProfitMonthlyChange": -2.0817e+05 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2146,
"SalesValue": 136186,
"Distribution":  98.05,
"CostofSales":    346,
"Price":  63.46,
"GrossProfit": 1.3584e+05,
"IndirectCosts": 1.2683e+05,
"OperatingProfit": 9014.2,
"UnitSalesMonthlyChange": -1031,
"SalesValueMonthlyChange": -61965,
"DistributionMonthlyChange":  -1.49,
"CostofSalesMonthlyChange": -157.42,
"PriceMonthlyChange":   1.09,
"GrossProfitMonthlyChange": -61808,
"IndirectCostsMonthlyChange": -57707,
"OperatingProfitMonthlyChange": -4100.8 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 635,
"SalesValue": 54928,
"Distribution":  64.62,
"CostofSales": 139.55,
"Price":   86.5,
"GrossProfit":  54788,
"IndirectCosts":  51153,
"OperatingProfit": 3635.9,
"UnitSalesMonthlyChange": -196,
"SalesValueMonthlyChange": -18691,
"DistributionMonthlyChange":   7.39,
"CostofSalesMonthlyChange": -47.49,
"PriceMonthlyChange":  -2.09,
"GrossProfitMonthlyChange": -18644,
"IndirectCostsMonthlyChange": -17407,
"OperatingProfitMonthlyChange": -1236.9 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2543,
"SalesValue": 181748,
"Distribution":   93.3,
"CostofSales": 461.75,
"Price":  71.47,
"GrossProfit": 1.8129e+05,
"IndirectCosts": 1.6926e+05,
"OperatingProfit":  12029,
"UnitSalesMonthlyChange": -2066,
"SalesValueMonthlyChange": -142194,
"DistributionMonthlyChange":  -1.49,
"CostofSalesMonthlyChange": -361.26,
"PriceMonthlyChange":   1.19,
"GrossProfitMonthlyChange": -1.4183e+05,
"IndirectCostsMonthlyChange": -1.3242e+05,
"OperatingProfitMonthlyChange":  -9412 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1150,
"SalesValue": 129909,
"Distribution":  98.67,
"CostofSales": 330.05,
"Price": 112.96,
"GrossProfit": 1.2958e+05,
"IndirectCosts": 1.2098e+05,
"OperatingProfit": 8598.4,
"UnitSalesMonthlyChange": -959,
"SalesValueMonthlyChange": -113968,
"DistributionMonthlyChange":  -1.16,
"CostofSalesMonthlyChange": -289.55,
"PriceMonthlyChange":  -2.68,
"GrossProfitMonthlyChange": -1.1368e+05,
"IndirectCostsMonthlyChange": -1.0614e+05,
"OperatingProfitMonthlyChange": -7543.1 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 616,
"SalesValue": 71649,
"Distribution":  55.93,
"CostofSales": 182.03,
"Price": 116.31,
"GrossProfit":  71467,
"IndirectCosts":  66725,
"OperatingProfit": 4742.3,
"UnitSalesMonthlyChange": -393,
"SalesValueMonthlyChange": -46357,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange": -117.78,
"PriceMonthlyChange":  -0.64,
"GrossProfitMonthlyChange": -46239,
"IndirectCostsMonthlyChange": -43171,
"OperatingProfitMonthlyChange": -3068.6 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2461,
"SalesValue": 278937,
"Distribution":  92.23,
"CostofSales": 708.67,
"Price": 113.34,
"GrossProfit": 2.7823e+05,
"IndirectCosts": 2.5977e+05,
"OperatingProfit":  18462,
"UnitSalesMonthlyChange": -4690,
"SalesValueMonthlyChange": -501827,
"DistributionMonthlyChange":   -6.2,
"CostofSalesMonthlyChange": -1274.9,
"PriceMonthlyChange":   4.16,
"GrossProfitMonthlyChange": -5.0055e+05,
"IndirectCostsMonthlyChange": -4.6734e+05,
"OperatingProfitMonthlyChange": -33214 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 10500,
"SalesValue": 992773,
"Distribution":  99.47,
"CostofSales": 2522.2,
"Price":  94.55,
"GrossProfit": 9.9025e+05,
"IndirectCosts": 9.2454e+05,
"OperatingProfit":  65709,
"UnitSalesMonthlyChange": 804,
"SalesValueMonthlyChange": 35117,
"DistributionMonthlyChange":  -0.53,
"CostofSalesMonthlyChange":  89.22,
"PriceMonthlyChange":  -4.22,
"GrossProfitMonthlyChange":  35028,
"IndirectCostsMonthlyChange":  32703,
"OperatingProfitMonthlyChange": 2324.5 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5732,
"SalesValue": 524068,
"Distribution":  96.62,
"CostofSales": 1331.5,
"Price":  91.43,
"GrossProfit": 5.2274e+05,
"IndirectCosts": 4.8805e+05,
"OperatingProfit":  34687,
"UnitSalesMonthlyChange": -8304,
"SalesValueMonthlyChange": -703078,
"DistributionMonthlyChange":  -2.58,
"CostofSalesMonthlyChange": -1786.2,
"PriceMonthlyChange":      4,
"GrossProfitMonthlyChange": -7.0129e+05,
"IndirectCostsMonthlyChange": -6.5476e+05,
"OperatingProfitMonthlyChange": -46535 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 981,
"SalesValue": 98698,
"Distribution":  56.94,
"CostofSales": 250.75,
"Price": 100.61,
"GrossProfit":  98447,
"IndirectCosts":  91915,
"OperatingProfit": 6532.4,
"UnitSalesMonthlyChange": -551,
"SalesValueMonthlyChange": -52549,
"DistributionMonthlyChange":  10.07,
"CostofSalesMonthlyChange": -133.51,
"PriceMonthlyChange":   1.88,
"GrossProfitMonthlyChange": -52415,
"IndirectCostsMonthlyChange": -48937,
"OperatingProfitMonthlyChange": -3478.5 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1110,
"SalesValue": 69047,
"Distribution":  94.26,
"CostofSales": 175.42,
"Price":   62.2,
"GrossProfit":  68872,
"IndirectCosts":  64301,
"OperatingProfit": 4570.2,
"UnitSalesMonthlyChange": -527,
"SalesValueMonthlyChange": -31343,
"DistributionMonthlyChange":   0.99,
"CostofSalesMonthlyChange": -79.63,
"PriceMonthlyChange":   0.87,
"GrossProfitMonthlyChange": -31263,
"IndirectCostsMonthlyChange": -29189,
"OperatingProfitMonthlyChange": -2074.1 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1108,
"SalesValue": 87690,
"Distribution":   96.8,
"CostofSales": 222.79,
"Price":  79.14,
"GrossProfit":  87467,
"IndirectCosts":  81663,
"OperatingProfit":   5804,
"UnitSalesMonthlyChange": -510,
"SalesValueMonthlyChange": -42736,
"DistributionMonthlyChange":  -0.87,
"CostofSalesMonthlyChange": -108.57,
"PriceMonthlyChange":  -1.47,
"GrossProfitMonthlyChange": -42627,
"IndirectCostsMonthlyChange": -39798,
"OperatingProfitMonthlyChange":  -2829 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6124,
"SalesValue": 408776,
"Distribution":  99.08,
"CostofSales": 1038.5,
"Price":  66.75,
"GrossProfit": 4.0774e+05,
"IndirectCosts": 3.8068e+05,
"OperatingProfit":  27056,
"UnitSalesMonthlyChange": 2433,
"SalesValueMonthlyChange": 151228,
"DistributionMonthlyChange":  -0.47,
"CostofSalesMonthlyChange": 384.22,
"PriceMonthlyChange":  -3.03,
"GrossProfitMonthlyChange": 1.5084e+05,
"IndirectCostsMonthlyChange": 1.4084e+05,
"OperatingProfitMonthlyChange":  10009 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4766,
"SalesValue": 300100,
"Distribution":  94.74,
"CostofSales": 762.44,
"Price":  62.97,
"GrossProfit": 2.9934e+05,
"IndirectCosts": 2.7947e+05,
"OperatingProfit":  19863,
"UnitSalesMonthlyChange": -207,
"SalesValueMonthlyChange": -24868,
"DistributionMonthlyChange":   -0.8,
"CostofSalesMonthlyChange": -63.18,
"PriceMonthlyChange":  -2.38,
"GrossProfitMonthlyChange": -24805,
"IndirectCostsMonthlyChange": -23159,
"OperatingProfitMonthlyChange": -1645.8 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 668,
"SalesValue": 54362,
"Distribution":  78.61,
"CostofSales": 138.11,
"Price":  81.38,
"GrossProfit":  54224,
"IndirectCosts":  50626,
"OperatingProfit": 3598.3,
"UnitSalesMonthlyChange": -1185,
"SalesValueMonthlyChange": -93215,
"DistributionMonthlyChange":  -1.83,
"CostofSalesMonthlyChange": -236.82,
"PriceMonthlyChange":   1.74,
"GrossProfitMonthlyChange": -92978,
"IndirectCostsMonthlyChange": -86809,
"OperatingProfitMonthlyChange": -6169.3 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1102,
"SalesValue": 63254,
"Distribution":  22.58,
"CostofSales":  160.7,
"Price":   57.4,
"GrossProfit":  63093,
"IndirectCosts":  58906,
"OperatingProfit": 4186.8,
"UnitSalesMonthlyChange": -630,
"SalesValueMonthlyChange": -28389,
"DistributionMonthlyChange": -12.88,
"CostofSalesMonthlyChange": -72.13,
"PriceMonthlyChange":   4.49,
"GrossProfitMonthlyChange": -28317,
"IndirectCostsMonthlyChange": -26438,
"OperatingProfitMonthlyChange": -1878.4 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1069,
"SalesValue": 44266,
"Distribution":   3.68,
"CostofSales": 112.46,
"Price":  41.41,
"GrossProfit":  44154,
"IndirectCosts":  41223,
"OperatingProfit": 2930.2,
"UnitSalesMonthlyChange": 29,
"SalesValueMonthlyChange": 1757,
"DistributionMonthlyChange":  -2.09,
"CostofSalesMonthlyChange":   4.46,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange": 1752.5,
"IndirectCostsMonthlyChange": 1635.5,
"OperatingProfitMonthlyChange": 117.05 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4058,
"SalesValue": 291440,
"Distribution":   24.2,
"CostofSales": 740.44,
"Price":  71.82,
"GrossProfit": 2.907e+05,
"IndirectCosts": 2.7141e+05,
"OperatingProfit":  19289,
"UnitSalesMonthlyChange": -10433,
"SalesValueMonthlyChange": -639352,
"DistributionMonthlyChange": -14.51,
"CostofSalesMonthlyChange": -1624.3,
"PriceMonthlyChange":   7.59,
"GrossProfitMonthlyChange": -6.3773e+05,
"IndirectCostsMonthlyChange": -5.9541e+05,
"OperatingProfitMonthlyChange": -42318 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 341,
"SalesValue": 33152,
"Distribution":   9.11,
"CostofSales":  84.23,
"Price":  97.22,
"GrossProfit":  33068,
"IndirectCosts":  30874,
"OperatingProfit": 2193.9,
"UnitSalesMonthlyChange": -302,
"SalesValueMonthlyChange": -27392,
"DistributionMonthlyChange": -10.53,
"CostofSalesMonthlyChange": -69.59,
"PriceMonthlyChange":   3.06,
"GrossProfitMonthlyChange": -27322,
"IndirectCostsMonthlyChange": -25509,
"OperatingProfitMonthlyChange": -1813.8 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1850,
"SalesValue": 170408,
"Distribution":  30.43,
"CostofSales": 432.94,
"Price":  92.11,
"GrossProfit": 1.6998e+05,
"IndirectCosts": 1.587e+05,
"OperatingProfit":  11279,
"UnitSalesMonthlyChange": -5433,
"SalesValueMonthlyChange": -427739,
"DistributionMonthlyChange": -18.69,
"CostofSalesMonthlyChange": -1086.7,
"PriceMonthlyChange":   9.98,
"GrossProfitMonthlyChange": -4.2665e+05,
"IndirectCostsMonthlyChange": -3.9834e+05,
"OperatingProfitMonthlyChange": -28312 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 15122,
"SalesValue": 1004549,
"Distribution":  46.58,
"CostofSales": 2552.2,
"Price":  66.43,
"GrossProfit": 1.002e+06,
"IndirectCosts": 9.3551e+05,
"OperatingProfit":  66489,
"UnitSalesMonthlyChange": -45648,
"SalesValueMonthlyChange": -2757855,
"DistributionMonthlyChange": -38.52,
"CostofSalesMonthlyChange": -7006.6,
"PriceMonthlyChange":   4.52,
"GrossProfitMonthlyChange": -2.7508e+06,
"IndirectCostsMonthlyChange": -2.5683e+06,
"OperatingProfitMonthlyChange": -1.8254e+05 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 13765,
"SalesValue": 838869,
"Distribution":  35.72,
"CostofSales": 2131.2,
"Price":  60.94,
"GrossProfit": 8.3674e+05,
"IndirectCosts": 7.8122e+05,
"OperatingProfit":  55523,
"UnitSalesMonthlyChange": -22306,
"SalesValueMonthlyChange": -1211206,
"DistributionMonthlyChange": -22.73,
"CostofSalesMonthlyChange": -3077.2,
"PriceMonthlyChange":   4.11,
"GrossProfitMonthlyChange": -1.2081e+06,
"IndirectCostsMonthlyChange": -1.128e+06,
"OperatingProfitMonthlyChange": -80167 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 338,
"SalesValue": 58094,
"Distribution":  12.31,
"CostofSales": 147.59,
"Price": 171.88,
"GrossProfit":  57946,
"IndirectCosts":  54102,
"OperatingProfit": 3844.7,
"UnitSalesMonthlyChange": -1110,
"SalesValueMonthlyChange": -158015,
"DistributionMonthlyChange": -15.48,
"CostofSalesMonthlyChange": -401.46,
"PriceMonthlyChange":  22.63,
"GrossProfitMonthlyChange": -1.5761e+05,
"IndirectCostsMonthlyChange": -1.4715e+05,
"OperatingProfitMonthlyChange": -10459 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 796,
"SalesValue": 123485,
"Distribution":  21.36,
"CostofSales": 313.73,
"Price": 155.13,
"GrossProfit": 1.2317e+05,
"IndirectCosts": 1.15e+05,
"OperatingProfit": 8173.4,
"UnitSalesMonthlyChange": -464,
"SalesValueMonthlyChange": -67692,
"DistributionMonthlyChange": -15.74,
"CostofSalesMonthlyChange": -171.98,
"PriceMonthlyChange":    3.4,
"GrossProfitMonthlyChange": -67520,
"IndirectCostsMonthlyChange": -63040,
"OperatingProfitMonthlyChange": -4480.4 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 334,
"SalesValue": 26230,
"Distribution":  12.87,
"CostofSales":  66.64,
"Price":  78.53,
"GrossProfit":  26163,
"IndirectCosts":  24427,
"OperatingProfit": 1735.9,
"UnitSalesMonthlyChange": -171,
"SalesValueMonthlyChange": -11495,
"DistributionMonthlyChange":   -7.1,
"CostofSalesMonthlyChange":  -29.2,
"PriceMonthlyChange":   3.83,
"GrossProfitMonthlyChange": -11466,
"IndirectCostsMonthlyChange": -10705,
"OperatingProfitMonthlyChange": -761.02 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 454,
"SalesValue": 25529,
"Distribution":   6.36,
"CostofSales":  64.86,
"Price":  56.23,
"GrossProfit":  25464,
"IndirectCosts":  23775,
"OperatingProfit": 1689.3,
"UnitSalesMonthlyChange": -264,
"SalesValueMonthlyChange": -14612,
"DistributionMonthlyChange":  -4.24,
"CostofSalesMonthlyChange": -37.12,
"PriceMonthlyChange":   0.32,
"GrossProfitMonthlyChange": -14575,
"IndirectCostsMonthlyChange": -13608,
"OperatingProfitMonthlyChange": -967.32 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 321,
"SalesValue": 31796,
"Distribution":  11.93,
"CostofSales":  80.78,
"Price":  99.05,
"GrossProfit":  31715,
"IndirectCosts":  29611,
"OperatingProfit": 2104.7,
"UnitSalesMonthlyChange": -250,
"SalesValueMonthlyChange": -22737,
"DistributionMonthlyChange":  -9.14,
"CostofSalesMonthlyChange": -57.77,
"PriceMonthlyChange":   3.55,
"GrossProfitMonthlyChange": -22679,
"IndirectCostsMonthlyChange": -21174,
"OperatingProfitMonthlyChange": -1504.9 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 799,
"SalesValue": 73072,
"Distribution":  23.49,
"CostofSales": 185.65,
"Price":  91.45,
"GrossProfit":  72886,
"IndirectCosts":  68050,
"OperatingProfit": 4836.3,
"UnitSalesMonthlyChange": -1030,
"SalesValueMonthlyChange": -79446,
"DistributionMonthlyChange":  -17.9,
"CostofSalesMonthlyChange": -201.84,
"PriceMonthlyChange":   8.06,
"GrossProfitMonthlyChange": -79244,
"IndirectCostsMonthlyChange": -73985,
"OperatingProfitMonthlyChange": -5258.9 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 503,
"SalesValue": 32162,
"Distribution":  11.12,
"CostofSales":  81.71,
"Price":  63.94,
"GrossProfit":  32080,
"IndirectCosts":  29952,
"OperatingProfit": 2128.4,
"UnitSalesMonthlyChange": -191,
"SalesValueMonthlyChange": -12185,
"DistributionMonthlyChange":  -4.46,
"CostofSalesMonthlyChange": -30.96,
"PriceMonthlyChange":   0.04,
"GrossProfitMonthlyChange": -12154,
"IndirectCostsMonthlyChange": -11347,
"OperatingProfitMonthlyChange": -806.67 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2254,
"SalesValue": 128579,
"Distribution":   21.7,
"CostofSales": 326.67,
"Price":  57.04,
"GrossProfit": 1.2825e+05,
"IndirectCosts": 1.1974e+05,
"OperatingProfit": 8510.5,
"UnitSalesMonthlyChange": -405,
"SalesValueMonthlyChange": -22627,
"DistributionMonthlyChange": -10.55,
"CostofSalesMonthlyChange": -57.49,
"PriceMonthlyChange":   0.17,
"GrossProfitMonthlyChange": -22570,
"IndirectCostsMonthlyChange": -21072,
"OperatingProfitMonthlyChange": -1497.4 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 308,
"SalesValue": 50662,
"Distribution":  10.58,
"CostofSales": 128.71,
"Price": 164.49,
"GrossProfit":  50533,
"IndirectCosts":  47180,
"OperatingProfit":   3353,
"UnitSalesMonthlyChange": -361,
"SalesValueMonthlyChange": -54759,
"DistributionMonthlyChange": -11.49,
"CostofSalesMonthlyChange": -139.12,
"PriceMonthlyChange":   6.91,
"GrossProfitMonthlyChange": -54620,
"IndirectCostsMonthlyChange": -50996,
"OperatingProfitMonthlyChange": -3624.4 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 257,
"SalesValue": 26501,
"Distribution":   7.51,
"CostofSales":  67.33,
"Price": 103.12,
"GrossProfit":  26434,
"IndirectCosts":  24679,
"OperatingProfit": 1754.2,
"UnitSalesMonthlyChange": -156,
"SalesValueMonthlyChange": -15990,
"DistributionMonthlyChange":  -3.16,
"CostofSalesMonthlyChange": -40.62,
"PriceMonthlyChange":   0.24,
"GrossProfitMonthlyChange": -15949,
"IndirectCostsMonthlyChange": -14891,
"OperatingProfitMonthlyChange": -1058.3 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 51985,
"SalesValue": 3173186,
"Distribution":  63.86,
"CostofSales": 8061.8,
"Price":  61.04,
"GrossProfit": 3.1651e+06,
"IndirectCosts": 2.9551e+06,
"OperatingProfit": 2.1003e+05,
"UnitSalesMonthlyChange": 33048,
"SalesValueMonthlyChange": 1972462,
"DistributionMonthlyChange":  12.19,
"CostofSalesMonthlyChange": 5011.2,
"PriceMonthlyChange":  -2.37,
"GrossProfitMonthlyChange": 1.9675e+06,
"IndirectCostsMonthlyChange": 1.8369e+06,
"OperatingProfitMonthlyChange": 1.3055e+05 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 188,
"SalesValue": 16791,
"Distribution":   6.03,
"CostofSales":  42.66,
"Price":  89.31,
"GrossProfit":  16748,
"IndirectCosts":  15637,
"OperatingProfit": 1111.4,
"UnitSalesMonthlyChange": -85,
"SalesValueMonthlyChange": -7366,
"DistributionMonthlyChange":  -3.57,
"CostofSalesMonthlyChange": -18.71,
"PriceMonthlyChange":   0.82,
"GrossProfitMonthlyChange": -7347.3,
"IndirectCostsMonthlyChange": -6859.9,
"OperatingProfitMonthlyChange": -487.35 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1513,
"SalesValue": 144281,
"Distribution":  20.23,
"CostofSales": 366.56,
"Price":  95.36,
"GrossProfit": 1.4391e+05,
"IndirectCosts": 1.3437e+05,
"OperatingProfit": 9549.2,
"UnitSalesMonthlyChange": -1166,
"SalesValueMonthlyChange": -112067,
"DistributionMonthlyChange": -11.02,
"CostofSalesMonthlyChange": -284.72,
"PriceMonthlyChange":  -0.33,
"GrossProfitMonthlyChange": -1.1178e+05,
"IndirectCostsMonthlyChange": -1.0436e+05,
"OperatingProfitMonthlyChange": -7417.6 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7041,
"SalesValue": 547865,
"Distribution":  39.25,
"CostofSales": 1391.9,
"Price":  77.81,
"GrossProfit": 5.4647e+05,
"IndirectCosts": 5.1021e+05,
"OperatingProfit":  36261,
"UnitSalesMonthlyChange": -5390,
"SalesValueMonthlyChange": -352280,
"DistributionMonthlyChange": -14.82,
"CostofSalesMonthlyChange":   -895,
"PriceMonthlyChange":    5.4,
"GrossProfitMonthlyChange": -3.5138e+05,
"IndirectCostsMonthlyChange": -3.2807e+05,
"OperatingProfitMonthlyChange": -23317 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11843,
"SalesValue": 752158,
"Distribution":  35.91,
"CostofSales": 1910.9,
"Price":  63.51,
"GrossProfit": 7.5025e+05,
"IndirectCosts": 7.0046e+05,
"OperatingProfit":  49783,
"UnitSalesMonthlyChange": -43349,
"SalesValueMonthlyChange": -2361092,
"DistributionMonthlyChange": -22.05,
"CostofSalesMonthlyChange": -5998.6,
"PriceMonthlyChange":    7.1,
"GrossProfitMonthlyChange": -2.3551e+06,
"IndirectCostsMonthlyChange": -2.1988e+06,
"OperatingProfitMonthlyChange": -1.5628e+05 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1152,
"SalesValue": 81457,
"Distribution":  21.24,
"CostofSales": 206.95,
"Price":  70.71,
"GrossProfit":  81250,
"IndirectCosts":  75858,
"OperatingProfit": 5391.8,
"UnitSalesMonthlyChange": -268,
"SalesValueMonthlyChange": -17428,
"DistributionMonthlyChange": -17.29,
"CostofSalesMonthlyChange": -44.28,
"PriceMonthlyChange":   1.07,
"GrossProfitMonthlyChange": -17384,
"IndirectCostsMonthlyChange": -16230,
"OperatingProfitMonthlyChange": -1153.3 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9270,
"SalesValue": 674228,
"Distribution":  49.52,
"CostofSales":   1713,
"Price":  72.73,
"GrossProfit": 6.7252e+05,
"IndirectCosts": 6.2789e+05,
"OperatingProfit":  44626,
"UnitSalesMonthlyChange": 6316,
"SalesValueMonthlyChange": 445422,
"DistributionMonthlyChange":  16.33,
"CostofSalesMonthlyChange": 1131.7,
"PriceMonthlyChange":  -4.73,
"GrossProfitMonthlyChange": 4.4429e+05,
"IndirectCostsMonthlyChange": 4.1481e+05,
"OperatingProfitMonthlyChange":  29481 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 413,
"SalesValue": 31065,
"Distribution":   6.03,
"CostofSales":  78.92,
"Price":  75.22,
"GrossProfit":  30986,
"IndirectCosts":  28930,
"OperatingProfit": 2056.1,
"UnitSalesMonthlyChange": -191,
"SalesValueMonthlyChange": -13795,
"DistributionMonthlyChange":  -3.29,
"CostofSalesMonthlyChange": -35.05,
"PriceMonthlyChange":   0.95,
"GrossProfitMonthlyChange": -13760,
"IndirectCostsMonthlyChange": -12847,
"OperatingProfitMonthlyChange": -913.43 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5309,
"SalesValue": 548104,
"Distribution":  55.02,
"CostofSales": 1392.5,
"Price": 103.24,
"GrossProfit": 5.4671e+05,
"IndirectCosts": 5.1043e+05,
"OperatingProfit":  36278,
"UnitSalesMonthlyChange": 3228,
"SalesValueMonthlyChange": 305548,
"DistributionMonthlyChange":  22.56,
"CostofSalesMonthlyChange": 776.28,
"PriceMonthlyChange": -13.32,
"GrossProfitMonthlyChange": 3.0477e+05,
"IndirectCostsMonthlyChange": 2.8455e+05,
"OperatingProfitMonthlyChange":  20224 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 212,
"SalesValue": 27401,
"Distribution":   4.86,
"CostofSales":  69.61,
"Price": 129.25,
"GrossProfit":  27331,
"IndirectCosts":  25518,
"OperatingProfit": 1813.8,
"UnitSalesMonthlyChange": -255,
"SalesValueMonthlyChange": -31913,
"DistributionMonthlyChange":  -3.39,
"CostofSalesMonthlyChange": -81.09,
"PriceMonthlyChange":   2.24,
"GrossProfitMonthlyChange": -31832,
"IndirectCostsMonthlyChange": -29720,
"OperatingProfitMonthlyChange": -2111.9 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1174,
"SalesValue": 146846,
"Distribution":  18.34,
"CostofSales": 373.08,
"Price": 125.08,
"GrossProfit": 1.4647e+05,
"IndirectCosts": 1.3675e+05,
"OperatingProfit":   9719,
"UnitSalesMonthlyChange": -2194,
"SalesValueMonthlyChange": -255591,
"DistributionMonthlyChange": -14.23,
"CostofSalesMonthlyChange": -649.36,
"PriceMonthlyChange":   5.59,
"GrossProfitMonthlyChange": -2.5494e+05,
"IndirectCostsMonthlyChange": -2.3802e+05,
"OperatingProfitMonthlyChange": -16917 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7760,
"SalesValue": 762876,
"Distribution":   37.3,
"CostofSales": 1938.2,
"Price":  98.31,
"GrossProfit": 7.6094e+05,
"IndirectCosts": 7.1044e+05,
"OperatingProfit":  50493,
"UnitSalesMonthlyChange": -489,
"SalesValueMonthlyChange": -99812,
"DistributionMonthlyChange": -15.24,
"CostofSalesMonthlyChange": -253.58,
"PriceMonthlyChange":  -6.27,
"GrossProfitMonthlyChange": -99558,
"IndirectCostsMonthlyChange": -92952,
"OperatingProfitMonthlyChange": -6606.5 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2705,
"SalesValue": 265468,
"Distribution":  24.59,
"CostofSales": 674.45,
"Price":  98.14,
"GrossProfit": 2.6479e+05,
"IndirectCosts": 2.4722e+05,
"OperatingProfit":  17571,
"UnitSalesMonthlyChange": -4639,
"SalesValueMonthlyChange": -407563,
"DistributionMonthlyChange": -21.42,
"CostofSalesMonthlyChange": -1035.5,
"PriceMonthlyChange":    6.5,
"GrossProfitMonthlyChange": -4.0653e+05,
"IndirectCostsMonthlyChange": -3.7955e+05,
"OperatingProfitMonthlyChange": -26975 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 142,
"SalesValue": 18226,
"Distribution":    2.8,
"CostofSales":   46.3,
"Price": 128.35,
"GrossProfit":  18180,
"IndirectCosts":  16973,
"OperatingProfit": 1206.7,
"UnitSalesMonthlyChange": -110,
"SalesValueMonthlyChange": -13593,
"DistributionMonthlyChange":  -2.68,
"CostofSalesMonthlyChange": -34.54,
"PriceMonthlyChange":   2.08,
"GrossProfitMonthlyChange": -13558,
"IndirectCostsMonthlyChange": -12659,
"OperatingProfitMonthlyChange": -899.68 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1235,
"SalesValue": 77930,
"Distribution":  21.25,
"CostofSales": 197.99,
"Price":   63.1,
"GrossProfit":  77732,
"IndirectCosts":  72574,
"OperatingProfit": 5157.6,
"UnitSalesMonthlyChange": -1252,
"SalesValueMonthlyChange": -75552,
"DistributionMonthlyChange":    -16,
"CostofSalesMonthlyChange": -191.95,
"PriceMonthlyChange":   1.39,
"GrossProfitMonthlyChange": -75360,
"IndirectCostsMonthlyChange": -70359,
"OperatingProfitMonthlyChange": -5000.6 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5306,
"SalesValue": 333943,
"Distribution":  16.42,
"CostofSales": 848.42,
"Price":  62.94,
"GrossProfit": 3.3309e+05,
"IndirectCosts": 3.1099e+05,
"OperatingProfit":  22103,
"UnitSalesMonthlyChange": 4366,
"SalesValueMonthlyChange": 250981,
"DistributionMonthlyChange":  -4.84,
"CostofSalesMonthlyChange": 637.65,
"PriceMonthlyChange": -25.32,
"GrossProfitMonthlyChange": 2.5034e+05,
"IndirectCostsMonthlyChange": 2.3373e+05,
"OperatingProfitMonthlyChange":  16612 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7027,
"SalesValue": 494364,
"Distribution":  35.72,
"CostofSales":   1256,
"Price":  70.35,
"GrossProfit": 4.9311e+05,
"IndirectCosts": 4.6039e+05,
"OperatingProfit":  32721,
"UnitSalesMonthlyChange": 1857,
"SalesValueMonthlyChange": 110870,
"DistributionMonthlyChange": -15.97,
"CostofSalesMonthlyChange": 281.68,
"PriceMonthlyChange":  -3.83,
"GrossProfitMonthlyChange": 1.1059e+05,
"IndirectCostsMonthlyChange": 1.0325e+05,
"OperatingProfitMonthlyChange": 7338.4 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 802,
"SalesValue": 59786,
"Distribution":  15.72,
"CostofSales":  151.9,
"Price":  74.55,
"GrossProfit":  59634,
"IndirectCosts":  55677,
"OperatingProfit": 3956.7,
"UnitSalesMonthlyChange": -883,
"SalesValueMonthlyChange": -57054,
"DistributionMonthlyChange": -12.54,
"CostofSalesMonthlyChange": -144.94,
"PriceMonthlyChange":   5.21,
"GrossProfitMonthlyChange": -56909,
"IndirectCostsMonthlyChange": -53132,
"OperatingProfitMonthlyChange": -3776.8 
},
{
 "Date": "01/01/2012",
"Month": "Jan-12",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 518,
"SalesValue": 43064,
"Distribution":  13.44,
"CostofSales": 109.41,
"Price":  83.14,
"GrossProfit":  42955,
"IndirectCosts":  40104,
"OperatingProfit": 2850.5,
"UnitSalesMonthlyChange": -623,
"SalesValueMonthlyChange": -50106,
"DistributionMonthlyChange": -11.79,
"CostofSalesMonthlyChange": -127.3,
"PriceMonthlyChange":   1.48,
"GrossProfitMonthlyChange": -49979,
"IndirectCostsMonthlyChange": -46663,
"OperatingProfitMonthlyChange": -3315.8 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2224,
"SalesValue": 124404,
"Distribution":  97.79,
"CostofSales": 316.06,
"Price":  55.94,
"GrossProfit": 1.2409e+05,
"IndirectCosts": 1.1585e+05,
"OperatingProfit":   8234,
"UnitSalesMonthlyChange": 281,
"SalesValueMonthlyChange": 17052,
"DistributionMonthlyChange":   0.11,
"CostofSalesMonthlyChange":  43.32,
"PriceMonthlyChange":   0.69,
"GrossProfitMonthlyChange":  17009,
"IndirectCostsMonthlyChange":  15880,
"OperatingProfitMonthlyChange": 1128.6 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1382,
"SalesValue": 59195,
"Distribution":  14.83,
"CostofSales": 150.39,
"Price":  42.83,
"GrossProfit":  59045,
"IndirectCosts":  55126,
"OperatingProfit": 3918.2,
"UnitSalesMonthlyChange": 165,
"SalesValueMonthlyChange": 7212,
"DistributionMonthlyChange":    2.2,
"CostofSalesMonthlyChange":  18.32,
"PriceMonthlyChange":   0.12,
"GrossProfitMonthlyChange": 7193.7,
"IndirectCostsMonthlyChange": 6716.3,
"OperatingProfitMonthlyChange": 477.35 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 431,
"SalesValue": 37775,
"Distribution":  63.84,
"CostofSales":  95.97,
"Price":  87.65,
"GrossProfit":  37679,
"IndirectCosts":  35179,
"OperatingProfit": 2500.4,
"UnitSalesMonthlyChange": -23,
"SalesValueMonthlyChange": -1937,
"DistributionMonthlyChange": -10.96,
"CostofSalesMonthlyChange":  -4.92,
"PriceMonthlyChange":   0.18,
"GrossProfitMonthlyChange": -1932.1,
"IndirectCostsMonthlyChange": -1803.7,
"OperatingProfitMonthlyChange": -128.39 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 335,
"SalesValue": 30106,
"Distribution":  67.85,
"CostofSales":  76.49,
"Price":  89.87,
"GrossProfit":  30030,
"IndirectCosts":  28037,
"OperatingProfit": 1992.5,
"UnitSalesMonthlyChange": -138,
"SalesValueMonthlyChange": -10876,
"DistributionMonthlyChange": -12.26,
"CostofSalesMonthlyChange": -27.63,
"PriceMonthlyChange":   3.23,
"GrossProfitMonthlyChange": -10848,
"IndirectCostsMonthlyChange": -10128,
"OperatingProfitMonthlyChange": -720.23 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2527,
"SalesValue": 224714,
"Distribution":  97.66,
"CostofSales": 570.91,
"Price":  88.93,
"GrossProfit": 2.2414e+05,
"IndirectCosts": 2.0927e+05,
"OperatingProfit":  14873,
"UnitSalesMonthlyChange": -801,
"SalesValueMonthlyChange": -61088,
"DistributionMonthlyChange":  -0.64,
"CostofSalesMonthlyChange": -155.2,
"PriceMonthlyChange":   3.05,
"GrossProfitMonthlyChange": -60933,
"IndirectCostsMonthlyChange": -56889,
"OperatingProfitMonthlyChange": -4043.4 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7494,
"SalesValue": 536661,
"Distribution":  99.57,
"CostofSales": 1363.4,
"Price":  71.61,
"GrossProfit": 5.353e+05,
"IndirectCosts": 4.9978e+05,
"OperatingProfit":  35520,
"UnitSalesMonthlyChange": 2531,
"SalesValueMonthlyChange": 172577,
"DistributionMonthlyChange":  -0.32,
"CostofSalesMonthlyChange": 438.44,
"PriceMonthlyChange":  -1.75,
"GrossProfitMonthlyChange": 1.7214e+05,
"IndirectCostsMonthlyChange": 1.6072e+05,
"OperatingProfitMonthlyChange":  11423 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9690,
"SalesValue": 630064,
"Distribution":  99.88,
"CostofSales": 1600.7,
"Price":  65.02,
"GrossProfit": 6.2846e+05,
"IndirectCosts": 5.8676e+05,
"OperatingProfit":  41703,
"UnitSalesMonthlyChange": -9819,
"SalesValueMonthlyChange": -507063,
"DistributionMonthlyChange":   0.97,
"CostofSalesMonthlyChange": -1288.2,
"PriceMonthlyChange":   6.73,
"GrossProfitMonthlyChange": -5.0577e+05,
"IndirectCostsMonthlyChange": -4.7221e+05,
"OperatingProfitMonthlyChange": -33561 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 494,
"SalesValue": 81200,
"Distribution":  89.85,
"CostofSales":  206.3,
"Price": 164.37,
"GrossProfit":  80994,
"IndirectCosts":  75620,
"OperatingProfit": 5374.1,
"UnitSalesMonthlyChange": -173,
"SalesValueMonthlyChange": -23865,
"DistributionMonthlyChange":  -1.86,
"CostofSalesMonthlyChange": -60.63,
"PriceMonthlyChange":   6.85,
"GrossProfitMonthlyChange": -23804,
"IndirectCostsMonthlyChange": -22225,
"OperatingProfitMonthlyChange": -1579.6 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 738,
"SalesValue": 109342,
"Distribution":  92.27,
"CostofSales": 277.79,
"Price": 148.16,
"GrossProfit": 1.0906e+05,
"IndirectCosts": 1.0183e+05,
"OperatingProfit": 7236.9,
"UnitSalesMonthlyChange": -262,
"SalesValueMonthlyChange": -32160,
"DistributionMonthlyChange":  -2.24,
"CostofSalesMonthlyChange": -81.71,
"PriceMonthlyChange":   6.66,
"GrossProfitMonthlyChange": -32078,
"IndirectCostsMonthlyChange": -29950,
"OperatingProfitMonthlyChange": -2128.6 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 874,
"SalesValue": 62660,
"Distribution":  94.76,
"CostofSales": 159.19,
"Price":  71.69,
"GrossProfit":  62501,
"IndirectCosts":  58353,
"OperatingProfit": 4147.5,
"UnitSalesMonthlyChange": -79,
"SalesValueMonthlyChange": -5040,
"DistributionMonthlyChange":  -0.86,
"CostofSalesMonthlyChange": -12.81,
"PriceMonthlyChange":   0.65,
"GrossProfitMonthlyChange": -5027.2,
"IndirectCostsMonthlyChange": -4693.6,
"OperatingProfitMonthlyChange": -333.58 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 984,
"SalesValue": 52254,
"Distribution":  61.03,
"CostofSales": 132.76,
"Price":   53.1,
"GrossProfit":  52121,
"IndirectCosts":  48663,
"OperatingProfit": 3458.6,
"UnitSalesMonthlyChange": 44,
"SalesValueMonthlyChange": 1427,
"DistributionMonthlyChange":  -9.55,
"CostofSalesMonthlyChange":   3.63,
"PriceMonthlyChange":  -0.97,
"GrossProfitMonthlyChange": 1423.4,
"IndirectCostsMonthlyChange": 1329.3,
"OperatingProfitMonthlyChange":  94.07 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 602,
"SalesValue": 57101,
"Distribution":  90.23,
"CostofSales": 145.07,
"Price":  94.85,
"GrossProfit":  56956,
"IndirectCosts":  53177,
"OperatingProfit":   3779,
"UnitSalesMonthlyChange": -116,
"SalesValueMonthlyChange": -10426,
"DistributionMonthlyChange":   -5.1,
"CostofSalesMonthlyChange": -26.49,
"PriceMonthlyChange":    0.8,
"GrossProfitMonthlyChange": -10400,
"IndirectCostsMonthlyChange": -9709.1,
"OperatingProfitMonthlyChange": -690.44 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 987,
"SalesValue": 87184,
"Distribution":  97.77,
"CostofSales":  221.5,
"Price":  88.33,
"GrossProfit":  86963,
"IndirectCosts":  81192,
"OperatingProfit": 5770.9,
"UnitSalesMonthlyChange": -102,
"SalesValueMonthlyChange": -7332,
"DistributionMonthlyChange":   2.35,
"CostofSalesMonthlyChange": -18.63,
"PriceMonthlyChange":   1.54,
"GrossProfitMonthlyChange": -7313.4,
"IndirectCostsMonthlyChange": -6828.6,
"OperatingProfitMonthlyChange": -484.72 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 946,
"SalesValue": 56863,
"Distribution":  71.63,
"CostofSales": 144.47,
"Price":  60.11,
"GrossProfit":  56719,
"IndirectCosts":  52955,
"OperatingProfit": 3763.4,
"UnitSalesMonthlyChange": -164,
"SalesValueMonthlyChange": -9697,
"DistributionMonthlyChange":  -2.81,
"CostofSalesMonthlyChange": -24.63,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange": -9672.4,
"IndirectCostsMonthlyChange": -9030.2,
"OperatingProfitMonthlyChange": -642.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3869,
"SalesValue": 213119,
"Distribution":  98.13,
"CostofSales": 541.45,
"Price":  55.08,
"GrossProfit": 2.1258e+05,
"IndirectCosts": 1.9847e+05,
"OperatingProfit":  14105,
"UnitSalesMonthlyChange": -405,
"SalesValueMonthlyChange": -19131,
"DistributionMonthlyChange":  -1.14,
"CostofSalesMonthlyChange": -48.61,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": -19082,
"IndirectCostsMonthlyChange": -17816,
"OperatingProfitMonthlyChange": -1266.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 287,
"SalesValue": 44875,
"Distribution":   69.7,
"CostofSales": 114.01,
"Price": 156.36,
"GrossProfit":  44761,
"IndirectCosts":  41790,
"OperatingProfit": 2970.5,
"UnitSalesMonthlyChange": 60,
"SalesValueMonthlyChange": 9762,
"DistributionMonthlyChange":  -0.84,
"CostofSalesMonthlyChange":   24.8,
"PriceMonthlyChange":   1.68,
"GrossProfitMonthlyChange": 9737.2,
"IndirectCostsMonthlyChange": 9090.5,
"OperatingProfitMonthlyChange": 646.68 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 208,
"SalesValue": 21077,
"Distribution":  18.39,
"CostofSales":  53.55,
"Price": 101.33,
"GrossProfit":  21023,
"IndirectCosts":  19628,
"OperatingProfit": 1395.2,
"UnitSalesMonthlyChange": 60,
"SalesValueMonthlyChange": 6594,
"DistributionMonthlyChange":   3.66,
"CostofSalesMonthlyChange":  16.75,
"PriceMonthlyChange":   3.47,
"GrossProfitMonthlyChange": 6577.2,
"IndirectCostsMonthlyChange": 6140.8,
"OperatingProfitMonthlyChange": 436.44 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 839,
"SalesValue": 74913,
"Distribution":  93.57,
"CostofSales": 190.33,
"Price":  89.29,
"GrossProfit":  74723,
"IndirectCosts":  69764,
"OperatingProfit": 4958.3,
"UnitSalesMonthlyChange": -492,
"SalesValueMonthlyChange": -40229,
"DistributionMonthlyChange":  -3.85,
"CostofSalesMonthlyChange": -102.2,
"PriceMonthlyChange":   2.78,
"GrossProfitMonthlyChange": -40127,
"IndirectCostsMonthlyChange": -37464,
"OperatingProfitMonthlyChange": -2662.8 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 476,
"SalesValue": 41520,
"Distribution":  64.64,
"CostofSales": 105.49,
"Price":  87.23,
"GrossProfit":  41415,
"IndirectCosts":  38666,
"OperatingProfit": 2748.1,
"UnitSalesMonthlyChange": -84,
"SalesValueMonthlyChange": -7142,
"DistributionMonthlyChange": -16.86,
"CostofSalesMonthlyChange": -18.14,
"PriceMonthlyChange":   0.33,
"GrossProfitMonthlyChange": -7123.9,
"IndirectCostsMonthlyChange": -6650.9,
"OperatingProfitMonthlyChange": -472.91 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2552,
"SalesValue": 232287,
"Distribution":  98.26,
"CostofSales": 590.15,
"Price":  91.02,
"GrossProfit": 2.317e+05,
"IndirectCosts": 2.1632e+05,
"OperatingProfit":  15375,
"UnitSalesMonthlyChange": -467,
"SalesValueMonthlyChange": -38195,
"DistributionMonthlyChange":   0.72,
"CostofSalesMonthlyChange": -97.04,
"PriceMonthlyChange":   1.43,
"GrossProfitMonthlyChange": -38098,
"IndirectCostsMonthlyChange": -35570,
"OperatingProfitMonthlyChange": -2528.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6629,
"SalesValue": 493705,
"Distribution":  98.02,
"CostofSales": 1254.3,
"Price":  74.48,
"GrossProfit": 4.9245e+05,
"IndirectCosts": 4.5977e+05,
"OperatingProfit":  32677,
"UnitSalesMonthlyChange": 467,
"SalesValueMonthlyChange": 34121,
"DistributionMonthlyChange":  -0.64,
"CostofSalesMonthlyChange":  86.69,
"PriceMonthlyChange":   -0.1,
"GrossProfitMonthlyChange":  34034,
"IndirectCostsMonthlyChange":  31776,
"OperatingProfitMonthlyChange":   2258 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 21785,
"SalesValue": 1355996,
"Distribution":  99.95,
"CostofSales": 3445.1,
"Price":  62.24,
"GrossProfit": 1.3526e+06,
"IndirectCosts": 1.2628e+06,
"OperatingProfit":  89750,
"UnitSalesMonthlyChange": 2275,
"SalesValueMonthlyChange": 163984,
"DistributionMonthlyChange":   2.38,
"CostofSalesMonthlyChange": 416.62,
"PriceMonthlyChange":   1.14,
"GrossProfitMonthlyChange": 1.6357e+05,
"IndirectCostsMonthlyChange": 1.5271e+05,
"OperatingProfitMonthlyChange":  10854 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1952,
"SalesValue": 125944,
"Distribution":  98.57,
"CostofSales": 319.97,
"Price":  64.52,
"GrossProfit": 1.2562e+05,
"IndirectCosts": 1.1729e+05,
"OperatingProfit": 8336.3,
"UnitSalesMonthlyChange": -194,
"SalesValueMonthlyChange": -10242,
"DistributionMonthlyChange":   0.52,
"CostofSalesMonthlyChange": -26.03,
"PriceMonthlyChange":   1.06,
"GrossProfitMonthlyChange": -10216,
"IndirectCostsMonthlyChange": -9538.1,
"OperatingProfitMonthlyChange": -677.88 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 607,
"SalesValue": 52906,
"Distribution":  59.99,
"CostofSales": 134.41,
"Price":  87.16,
"GrossProfit":  52772,
"IndirectCosts":  49269,
"OperatingProfit": 3502.1,
"UnitSalesMonthlyChange": -28,
"SalesValueMonthlyChange": -2022,
"DistributionMonthlyChange":  -4.63,
"CostofSalesMonthlyChange":  -5.14,
"PriceMonthlyChange":   0.66,
"GrossProfitMonthlyChange": -2016.9,
"IndirectCostsMonthlyChange":  -1883,
"OperatingProfitMonthlyChange": -133.82 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2291,
"SalesValue": 171545,
"Distribution":  92.92,
"CostofSales": 435.83,
"Price":  74.88,
"GrossProfit": 1.7111e+05,
"IndirectCosts": 1.5976e+05,
"OperatingProfit":  11354,
"UnitSalesMonthlyChange": -252,
"SalesValueMonthlyChange": -10203,
"DistributionMonthlyChange":  -0.38,
"CostofSalesMonthlyChange": -25.92,
"PriceMonthlyChange":   3.41,
"GrossProfitMonthlyChange": -10177,
"IndirectCostsMonthlyChange": -9501.8,
"OperatingProfitMonthlyChange": -675.31 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1503,
"SalesValue": 173512,
"Distribution":  99.69,
"CostofSales": 440.83,
"Price": 115.44,
"GrossProfit": 1.7307e+05,
"IndirectCosts": 1.6159e+05,
"OperatingProfit":  11485,
"UnitSalesMonthlyChange": 353,
"SalesValueMonthlyChange": 43603,
"DistributionMonthlyChange":   1.02,
"CostofSalesMonthlyChange": 110.78,
"PriceMonthlyChange":   2.48,
"GrossProfitMonthlyChange":  43492,
"IndirectCostsMonthlyChange":  40606,
"OperatingProfitMonthlyChange": 2886.3 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 478,
"SalesValue": 56516,
"Distribution":  47.98,
"CostofSales": 143.59,
"Price": 118.23,
"GrossProfit":  56372,
"IndirectCosts":  52632,
"OperatingProfit": 3740.8,
"UnitSalesMonthlyChange": -138,
"SalesValueMonthlyChange": -15133,
"DistributionMonthlyChange":  -7.95,
"CostofSalesMonthlyChange": -38.44,
"PriceMonthlyChange":   1.92,
"GrossProfitMonthlyChange": -15095,
"IndirectCostsMonthlyChange": -14093,
"OperatingProfitMonthlyChange": -1001.4 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1907,
"SalesValue": 221827,
"Distribution":  81.47,
"CostofSales": 563.57,
"Price": 116.32,
"GrossProfit": 2.2126e+05,
"IndirectCosts": 2.0658e+05,
"OperatingProfit":  14682,
"UnitSalesMonthlyChange": -554,
"SalesValueMonthlyChange": -57110,
"DistributionMonthlyChange": -10.76,
"CostofSalesMonthlyChange": -145.1,
"PriceMonthlyChange":   2.98,
"GrossProfitMonthlyChange": -56965,
"IndirectCostsMonthlyChange": -53185,
"OperatingProfitMonthlyChange": -3780.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 6372,
"SalesValue": 632075,
"Distribution":  99.27,
"CostofSales": 1605.8,
"Price":   99.2,
"GrossProfit": 6.3047e+05,
"IndirectCosts": 5.8863e+05,
"OperatingProfit":  41836,
"UnitSalesMonthlyChange": -4128,
"SalesValueMonthlyChange": -360698,
"DistributionMonthlyChange":   -0.2,
"CostofSalesMonthlyChange": -916.39,
"PriceMonthlyChange":   4.65,
"GrossProfitMonthlyChange": -3.5978e+05,
"IndirectCostsMonthlyChange": -3.3591e+05,
"OperatingProfitMonthlyChange": -23873 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4889,
"SalesValue": 473168,
"Distribution":  96.48,
"CostofSales": 1202.1,
"Price":  96.78,
"GrossProfit": 4.7197e+05,
"IndirectCosts": 4.4065e+05,
"OperatingProfit":  31317,
"UnitSalesMonthlyChange": -843,
"SalesValueMonthlyChange": -50900,
"DistributionMonthlyChange":  -0.14,
"CostofSalesMonthlyChange": -129.31,
"PriceMonthlyChange":   5.35,
"GrossProfitMonthlyChange": -50771,
"IndirectCostsMonthlyChange": -47402,
"OperatingProfitMonthlyChange": -3369.1 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 769,
"SalesValue": 78460,
"Distribution":  50.09,
"CostofSales": 199.33,
"Price": 102.03,
"GrossProfit":  78261,
"IndirectCosts":  73067,
"OperatingProfit": 5193.5,
"UnitSalesMonthlyChange": -212,
"SalesValueMonthlyChange": -20238,
"DistributionMonthlyChange":  -6.85,
"CostofSalesMonthlyChange": -51.42,
"PriceMonthlyChange":   1.42,
"GrossProfitMonthlyChange": -20187,
"IndirectCostsMonthlyChange": -18848,
"OperatingProfitMonthlyChange": -1338.9 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 944,
"SalesValue": 58958,
"Distribution":  92.79,
"CostofSales": 149.79,
"Price":  62.46,
"GrossProfit":  58808,
"IndirectCosts":  54906,
"OperatingProfit": 3901.9,
"UnitSalesMonthlyChange": -166,
"SalesValueMonthlyChange": -10089,
"DistributionMonthlyChange":  -1.47,
"CostofSalesMonthlyChange": -25.63,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -10063,
"IndirectCostsMonthlyChange":  -9395,
"OperatingProfitMonthlyChange": -668.33 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1208,
"SalesValue": 96201,
"Distribution":  96.64,
"CostofSales": 244.41,
"Price":  79.64,
"GrossProfit":  95957,
"IndirectCosts":  89589,
"OperatingProfit": 6367.3,
"UnitSalesMonthlyChange": 100,
"SalesValueMonthlyChange": 8511,
"DistributionMonthlyChange":  -0.16,
"CostofSalesMonthlyChange":  21.62,
"PriceMonthlyChange":    0.5,
"GrossProfitMonthlyChange": 8489.4,
"IndirectCostsMonthlyChange": 7926.1,
"OperatingProfitMonthlyChange": 563.32 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4352,
"SalesValue": 301615,
"Distribution":  98.83,
"CostofSales": 766.28,
"Price":   69.3,
"GrossProfit": 3.0085e+05,
"IndirectCosts": 2.8089e+05,
"OperatingProfit":  19964,
"UnitSalesMonthlyChange": -1772,
"SalesValueMonthlyChange": -107161,
"DistributionMonthlyChange":  -0.25,
"CostofSalesMonthlyChange": -272.26,
"PriceMonthlyChange":   2.55,
"GrossProfitMonthlyChange": -1.0689e+05,
"IndirectCostsMonthlyChange": -99797,
"OperatingProfitMonthlyChange":  -7092 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4454,
"SalesValue": 294689,
"Distribution":  94.36,
"CostofSales": 748.69,
"Price":  66.16,
"GrossProfit": 2.9394e+05,
"IndirectCosts": 2.7444e+05,
"OperatingProfit":  19504,
"UnitSalesMonthlyChange": -312,
"SalesValueMonthlyChange": -5411,
"DistributionMonthlyChange":  -0.38,
"CostofSalesMonthlyChange": -13.75,
"PriceMonthlyChange":   3.19,
"GrossProfitMonthlyChange": -5397.2,
"IndirectCostsMonthlyChange": -5038.9,
"OperatingProfitMonthlyChange": -358.33 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 779,
"SalesValue": 60680,
"Distribution":   75.1,
"CostofSales": 154.16,
"Price":  77.89,
"GrossProfit":  60526,
"IndirectCosts":  56510,
"OperatingProfit": 4015.9,
"UnitSalesMonthlyChange": 111,
"SalesValueMonthlyChange": 6318,
"DistributionMonthlyChange":  -3.51,
"CostofSalesMonthlyChange":  16.05,
"PriceMonthlyChange":  -3.49,
"GrossProfitMonthlyChange": 6301.9,
"IndirectCostsMonthlyChange": 5884.3,
"OperatingProfitMonthlyChange": 417.62 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1120,
"SalesValue": 63668,
"Distribution":  21.74,
"CostofSales": 161.75,
"Price":  56.85,
"GrossProfit":  63506,
"IndirectCosts":  59293,
"OperatingProfit": 4213.7,
"UnitSalesMonthlyChange": 18,
"SalesValueMonthlyChange": 414,
"DistributionMonthlyChange":  -0.84,
"CostofSalesMonthlyChange":   1.05,
"PriceMonthlyChange":  -0.55,
"GrossProfitMonthlyChange": 412.95,
"IndirectCostsMonthlyChange": 386.11,
"OperatingProfitMonthlyChange":  26.84 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1202,
"SalesValue": 49797,
"Distribution":   3.88,
"CostofSales": 126.52,
"Price":  41.43,
"GrossProfit":  49670,
"IndirectCosts":  46375,
"OperatingProfit": 3295.9,
"UnitSalesMonthlyChange": 133,
"SalesValueMonthlyChange": 5531,
"DistributionMonthlyChange":    0.2,
"CostofSalesMonthlyChange":  14.06,
"PriceMonthlyChange":   0.02,
"GrossProfitMonthlyChange": 5516.9,
"IndirectCostsMonthlyChange": 5151.2,
"OperatingProfitMonthlyChange":  365.7 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5477,
"SalesValue": 370983,
"Distribution":  24.74,
"CostofSales": 942.52,
"Price":  67.73,
"GrossProfit": 3.7004e+05,
"IndirectCosts": 3.4549e+05,
"OperatingProfit":  24554,
"UnitSalesMonthlyChange": 1419,
"SalesValueMonthlyChange": 79543,
"DistributionMonthlyChange":   0.54,
"CostofSalesMonthlyChange": 202.08,
"PriceMonthlyChange":  -4.09,
"GrossProfitMonthlyChange":  79341,
"IndirectCostsMonthlyChange":  74076,
"OperatingProfitMonthlyChange": 5265.1 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 328,
"SalesValue": 31780,
"Distribution":   9.83,
"CostofSales":  80.74,
"Price":  96.89,
"GrossProfit":  31699,
"IndirectCosts":  29596,
"OperatingProfit": 2103.3,
"UnitSalesMonthlyChange": -13,
"SalesValueMonthlyChange": -1372,
"DistributionMonthlyChange":   0.72,
"CostofSalesMonthlyChange":  -3.49,
"PriceMonthlyChange":  -0.33,
"GrossProfitMonthlyChange": -1368.5,
"IndirectCostsMonthlyChange": -1277.9,
"OperatingProfitMonthlyChange": -90.62 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1928,
"SalesValue": 181424,
"Distribution":  32.38,
"CostofSales": 460.93,
"Price":   94.1,
"GrossProfit": 1.8096e+05,
"IndirectCosts": 1.6896e+05,
"OperatingProfit":  12008,
"UnitSalesMonthlyChange": 78,
"SalesValueMonthlyChange": 11016,
"DistributionMonthlyChange":   1.95,
"CostofSalesMonthlyChange":  27.99,
"PriceMonthlyChange":   1.99,
"GrossProfitMonthlyChange":  10988,
"IndirectCostsMonthlyChange":  10259,
"OperatingProfitMonthlyChange": 729.12 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11378,
"SalesValue": 814598,
"Distribution":  40.59,
"CostofSales": 2069.6,
"Price":  71.59,
"GrossProfit": 8.1253e+05,
"IndirectCosts": 7.5861e+05,
"OperatingProfit":  53916,
"UnitSalesMonthlyChange": -3744,
"SalesValueMonthlyChange": -189951,
"DistributionMonthlyChange":  -5.99,
"CostofSalesMonthlyChange": -482.59,
"PriceMonthlyChange":   5.16,
"GrossProfitMonthlyChange": -1.8947e+05,
"IndirectCostsMonthlyChange": -1.769e+05,
"OperatingProfitMonthlyChange": -12572 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12067,
"SalesValue": 764862,
"Distribution":  38.62,
"CostofSales": 1943.2,
"Price":  63.38,
"GrossProfit": 7.6292e+05,
"IndirectCosts": 7.1229e+05,
"OperatingProfit":  50624,
"UnitSalesMonthlyChange": -1698,
"SalesValueMonthlyChange": -74007,
"DistributionMonthlyChange":    2.9,
"CostofSalesMonthlyChange": -188.03,
"PriceMonthlyChange":   2.44,
"GrossProfitMonthlyChange": -73819,
"IndirectCostsMonthlyChange": -68921,
"OperatingProfitMonthlyChange": -4898.3 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 407,
"SalesValue": 70373,
"Distribution":  13.62,
"CostofSales": 178.79,
"Price": 172.91,
"GrossProfit":  70194,
"IndirectCosts":  65536,
"OperatingProfit":   4658,
"UnitSalesMonthlyChange": 69,
"SalesValueMonthlyChange": 12279,
"DistributionMonthlyChange":   1.31,
"CostofSalesMonthlyChange":   31.2,
"PriceMonthlyChange":   1.03,
"GrossProfitMonthlyChange":  12248,
"IndirectCostsMonthlyChange":  11435,
"OperatingProfitMonthlyChange": 813.27 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 802,
"SalesValue": 128052,
"Distribution":   23.9,
"CostofSales": 325.33,
"Price": 159.67,
"GrossProfit": 1.2773e+05,
"IndirectCosts": 1.1925e+05,
"OperatingProfit": 8475.5,
"UnitSalesMonthlyChange": 6,
"SalesValueMonthlyChange": 4567,
"DistributionMonthlyChange":   2.54,
"CostofSalesMonthlyChange":   11.6,
"PriceMonthlyChange":   4.54,
"GrossProfitMonthlyChange": 4555.4,
"IndirectCostsMonthlyChange": 4253.3,
"OperatingProfitMonthlyChange":  302.1 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 405,
"SalesValue": 32087,
"Distribution":  12.83,
"CostofSales":  81.52,
"Price":  79.23,
"GrossProfit":  32005,
"IndirectCosts":  29882,
"OperatingProfit": 2123.4,
"UnitSalesMonthlyChange": 71,
"SalesValueMonthlyChange": 5857,
"DistributionMonthlyChange":  -0.04,
"CostofSalesMonthlyChange":  14.88,
"PriceMonthlyChange":    0.7,
"GrossProfitMonthlyChange": 5842.1,
"IndirectCostsMonthlyChange": 5454.6,
"OperatingProfitMonthlyChange": 387.48 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 718,
"SalesValue": 40725,
"Distribution":   7.52,
"CostofSales": 103.46,
"Price":  56.72,
"GrossProfit":  40622,
"IndirectCosts":  37926,
"OperatingProfit": 2695.5,
"UnitSalesMonthlyChange": 264,
"SalesValueMonthlyChange": 15196,
"DistributionMonthlyChange":   1.16,
"CostofSalesMonthlyChange":   38.6,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange":  15157,
"IndirectCostsMonthlyChange":  14151,
"OperatingProfitMonthlyChange": 1006.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 364,
"SalesValue": 36394,
"Distribution":  12.26,
"CostofSales":  92.46,
"Price":  99.98,
"GrossProfit":  36302,
"IndirectCosts":  33892,
"OperatingProfit": 2409.2,
"UnitSalesMonthlyChange": 43,
"SalesValueMonthlyChange": 4598,
"DistributionMonthlyChange":   0.33,
"CostofSalesMonthlyChange":  11.68,
"PriceMonthlyChange":   0.93,
"GrossProfitMonthlyChange": 4586.3,
"IndirectCostsMonthlyChange": 4281.8,
"OperatingProfitMonthlyChange": 304.51 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 948,
"SalesValue": 88121,
"Distribution":   26.1,
"CostofSales": 223.88,
"Price":  92.95,
"GrossProfit":  87897,
"IndirectCosts":  82065,
"OperatingProfit": 5832.1,
"UnitSalesMonthlyChange": 149,
"SalesValueMonthlyChange": 15049,
"DistributionMonthlyChange":   2.61,
"CostofSalesMonthlyChange":  38.23,
"PriceMonthlyChange":    1.5,
"GrossProfitMonthlyChange":  15011,
"IndirectCostsMonthlyChange":  14015,
"OperatingProfitMonthlyChange": 995.87 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 622,
"SalesValue": 39874,
"Distribution":  12.07,
"CostofSales":  101.3,
"Price":  64.11,
"GrossProfit":  39773,
"IndirectCosts":  37133,
"OperatingProfit": 2639.5,
"UnitSalesMonthlyChange": 119,
"SalesValueMonthlyChange": 7712,
"DistributionMonthlyChange":   0.95,
"CostofSalesMonthlyChange":  19.59,
"PriceMonthlyChange":   0.17,
"GrossProfitMonthlyChange": 7692.4,
"IndirectCostsMonthlyChange": 7181.2,
"OperatingProfitMonthlyChange": 511.18 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2113,
"SalesValue": 124285,
"Distribution":  23.74,
"CostofSales": 315.76,
"Price":  58.82,
"GrossProfit": 1.2397e+05,
"IndirectCosts": 1.1574e+05,
"OperatingProfit": 8225.9,
"UnitSalesMonthlyChange": -141,
"SalesValueMonthlyChange": -4294,
"DistributionMonthlyChange":   2.04,
"CostofSalesMonthlyChange": -10.91,
"PriceMonthlyChange":   1.78,
"GrossProfitMonthlyChange": -4283.1,
"IndirectCostsMonthlyChange": -3998.5,
"OperatingProfitMonthlyChange": -284.58 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 344,
"SalesValue": 56143,
"Distribution":  12.87,
"CostofSales": 142.64,
"Price": 163.21,
"GrossProfit":  56000,
"IndirectCosts":  52285,
"OperatingProfit": 3715.8,
"UnitSalesMonthlyChange": 36,
"SalesValueMonthlyChange": 5481,
"DistributionMonthlyChange":   2.29,
"CostofSalesMonthlyChange":  13.93,
"PriceMonthlyChange":  -1.28,
"GrossProfitMonthlyChange": 5467.1,
"IndirectCostsMonthlyChange": 5104.3,
"OperatingProfitMonthlyChange": 362.77 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 304,
"SalesValue": 31810,
"Distribution":   7.59,
"CostofSales":  80.81,
"Price": 104.64,
"GrossProfit":  31729,
"IndirectCosts":  29623,
"OperatingProfit": 2105.8,
"UnitSalesMonthlyChange": 47,
"SalesValueMonthlyChange": 5309,
"DistributionMonthlyChange":   0.08,
"CostofSalesMonthlyChange":  13.48,
"PriceMonthlyChange":   1.52,
"GrossProfitMonthlyChange": 5295.5,
"IndirectCostsMonthlyChange": 4943.9,
"OperatingProfitMonthlyChange": 351.58 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 51754,
"SalesValue": 3157097,
"Distribution":  65.62,
"CostofSales": 8020.9,
"Price":     61,
"GrossProfit": 3.1491e+06,
"IndirectCosts": 2.9401e+06,
"OperatingProfit": 2.0896e+05,
"UnitSalesMonthlyChange": -231,
"SalesValueMonthlyChange": -16089,
"DistributionMonthlyChange":   1.76,
"CostofSalesMonthlyChange": -40.88,
"PriceMonthlyChange":  -0.04,
"GrossProfitMonthlyChange": -16048,
"IndirectCostsMonthlyChange": -14983,
"OperatingProfitMonthlyChange": -1064.9 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 175,
"SalesValue": 15739,
"Distribution":   5.74,
"CostofSales":  39.99,
"Price":  89.94,
"GrossProfit":  15699,
"IndirectCosts":  14657,
"OperatingProfit": 1041.5,
"UnitSalesMonthlyChange": -13,
"SalesValueMonthlyChange": -1052,
"DistributionMonthlyChange":  -0.29,
"CostofSalesMonthlyChange":  -2.67,
"PriceMonthlyChange":   0.63,
"GrossProfitMonthlyChange": -1049.3,
"IndirectCostsMonthlyChange": -979.51,
"OperatingProfitMonthlyChange": -69.82 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1611,
"SalesValue": 153268,
"Distribution":  21.38,
"CostofSales": 389.39,
"Price":  95.14,
"GrossProfit": 1.5288e+05,
"IndirectCosts": 1.4273e+05,
"OperatingProfit":  10145,
"UnitSalesMonthlyChange": 98,
"SalesValueMonthlyChange": 8987,
"DistributionMonthlyChange":   1.15,
"CostofSalesMonthlyChange":  22.83,
"PriceMonthlyChange":  -0.22,
"GrossProfitMonthlyChange": 8964.2,
"IndirectCostsMonthlyChange": 8368.6,
"OperatingProfitMonthlyChange": 595.57 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 10440,
"SalesValue": 793966,
"Distribution":  42.35,
"CostofSales": 2017.2,
"Price":  76.05,
"GrossProfit": 7.9195e+05,
"IndirectCosts": 7.394e+05,
"OperatingProfit":  52551,
"UnitSalesMonthlyChange": 3399,
"SalesValueMonthlyChange": 246101,
"DistributionMonthlyChange":    3.1,
"CostofSalesMonthlyChange": 625.24,
"PriceMonthlyChange":  -1.76,
"GrossProfitMonthlyChange": 2.4548e+05,
"IndirectCostsMonthlyChange": 2.2919e+05,
"OperatingProfitMonthlyChange":  16290 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12053,
"SalesValue": 778720,
"Distribution":  37.11,
"CostofSales": 1978.4,
"Price":  64.61,
"GrossProfit": 7.7674e+05,
"IndirectCosts": 7.252e+05,
"OperatingProfit":  51542,
"UnitSalesMonthlyChange": 210,
"SalesValueMonthlyChange": 26562,
"DistributionMonthlyChange":    1.2,
"CostofSalesMonthlyChange":  67.49,
"PriceMonthlyChange":    1.1,
"GrossProfitMonthlyChange":  26495,
"IndirectCostsMonthlyChange":  24736,
"OperatingProfitMonthlyChange": 1758.6 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1066,
"SalesValue": 74641,
"Distribution":  24.27,
"CostofSales": 189.63,
"Price":  70.02,
"GrossProfit":  74451,
"IndirectCosts":  69511,
"OperatingProfit": 4940.7,
"UnitSalesMonthlyChange": -86,
"SalesValueMonthlyChange": -6816,
"DistributionMonthlyChange":   3.03,
"CostofSalesMonthlyChange": -17.32,
"PriceMonthlyChange":  -0.69,
"GrossProfitMonthlyChange": -6798.7,
"IndirectCostsMonthlyChange": -6347.6,
"OperatingProfitMonthlyChange": -451.13 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9500,
"SalesValue": 696141,
"Distribution":  53.98,
"CostofSales": 1768.6,
"Price":  73.28,
"GrossProfit": 6.9437e+05,
"IndirectCosts": 6.483e+05,
"OperatingProfit":  46076,
"UnitSalesMonthlyChange": 230,
"SalesValueMonthlyChange": 21913,
"DistributionMonthlyChange":   4.46,
"CostofSalesMonthlyChange":  55.67,
"PriceMonthlyChange":   0.55,
"GrossProfitMonthlyChange":  21857,
"IndirectCostsMonthlyChange":  20407,
"OperatingProfitMonthlyChange": 1450.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 356,
"SalesValue": 30385,
"Distribution":   6.91,
"CostofSales":   77.2,
"Price":  85.35,
"GrossProfit":  30308,
"IndirectCosts":  28297,
"OperatingProfit": 2010.9,
"UnitSalesMonthlyChange": -57,
"SalesValueMonthlyChange": -680,
"DistributionMonthlyChange":   0.88,
"CostofSalesMonthlyChange":  -1.72,
"PriceMonthlyChange":  10.13,
"GrossProfitMonthlyChange": -678.28,
"IndirectCostsMonthlyChange": -633.08,
"OperatingProfitMonthlyChange":  -45.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 6641,
"SalesValue": 691067,
"Distribution":  58.54,
"CostofSales": 1755.7,
"Price": 104.06,
"GrossProfit": 6.8931e+05,
"IndirectCosts": 6.4357e+05,
"OperatingProfit":  45740,
"UnitSalesMonthlyChange": 1332,
"SalesValueMonthlyChange": 142963,
"DistributionMonthlyChange":   3.52,
"CostofSalesMonthlyChange": 363.21,
"PriceMonthlyChange":   0.82,
"GrossProfitMonthlyChange": 1.426e+05,
"IndirectCostsMonthlyChange": 1.3314e+05,
"OperatingProfitMonthlyChange": 9462.2 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 286,
"SalesValue": 35711,
"Distribution":   6.73,
"CostofSales":  90.73,
"Price": 124.86,
"GrossProfit":  35620,
"IndirectCosts":  33256,
"OperatingProfit": 2363.8,
"UnitSalesMonthlyChange": 74,
"SalesValueMonthlyChange": 8310,
"DistributionMonthlyChange":   1.87,
"CostofSalesMonthlyChange":  21.12,
"PriceMonthlyChange":  -4.39,
"GrossProfitMonthlyChange": 8288.9,
"IndirectCostsMonthlyChange": 7738.9,
"OperatingProfitMonthlyChange": 550.01 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1055,
"SalesValue": 135459,
"Distribution":  17.45,
"CostofSales": 344.15,
"Price":  128.4,
"GrossProfit": 1.3511e+05,
"IndirectCosts": 1.2615e+05,
"OperatingProfit": 8965.7,
"UnitSalesMonthlyChange": -119,
"SalesValueMonthlyChange": -11387,
"DistributionMonthlyChange":  -0.89,
"CostofSalesMonthlyChange": -28.93,
"PriceMonthlyChange":   3.32,
"GrossProfitMonthlyChange": -11358,
"IndirectCostsMonthlyChange": -10605,
"OperatingProfitMonthlyChange": -753.31 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5560,
"SalesValue": 593438,
"Distribution":  38.13,
"CostofSales": 1507.7,
"Price": 106.73,
"GrossProfit": 5.9193e+05,
"IndirectCosts": 5.5265e+05,
"OperatingProfit":  39278,
"UnitSalesMonthlyChange": -2200,
"SalesValueMonthlyChange": -169438,
"DistributionMonthlyChange":   0.83,
"CostofSalesMonthlyChange": -430.48,
"PriceMonthlyChange":   8.42,
"GrossProfitMonthlyChange": -1.6901e+05,
"IndirectCostsMonthlyChange": -1.5779e+05,
"OperatingProfitMonthlyChange": -11214 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2836,
"SalesValue": 288907,
"Distribution":   26.3,
"CostofSales":    734,
"Price": 101.87,
"GrossProfit": 2.8817e+05,
"IndirectCosts": 2.6905e+05,
"OperatingProfit":  19122,
"UnitSalesMonthlyChange": 131,
"SalesValueMonthlyChange": 23439,
"DistributionMonthlyChange":   1.71,
"CostofSalesMonthlyChange":  59.55,
"PriceMonthlyChange":   3.73,
"GrossProfitMonthlyChange":  23379,
"IndirectCostsMonthlyChange":  21829,
"OperatingProfitMonthlyChange": 1550.8 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 157,
"SalesValue": 20148,
"Distribution":   2.74,
"CostofSales":  51.19,
"Price": 128.33,
"GrossProfit":  20097,
"IndirectCosts":  18763,
"OperatingProfit": 1333.5,
"UnitSalesMonthlyChange": 15,
"SalesValueMonthlyChange": 1922,
"DistributionMonthlyChange":  -0.06,
"CostofSalesMonthlyChange":   4.89,
"PriceMonthlyChange":  -0.02,
"GrossProfitMonthlyChange": 1917.1,
"IndirectCostsMonthlyChange": 1790.3,
"OperatingProfitMonthlyChange": 126.83 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1545,
"SalesValue": 98548,
"Distribution":  23.44,
"CostofSales": 250.37,
"Price":  63.79,
"GrossProfit":  98298,
"IndirectCosts":  91775,
"OperatingProfit":   6523,
"UnitSalesMonthlyChange": 310,
"SalesValueMonthlyChange": 20618,
"DistributionMonthlyChange":   2.19,
"CostofSalesMonthlyChange":  52.38,
"PriceMonthlyChange":   0.69,
"GrossProfitMonthlyChange":  20566,
"IndirectCostsMonthlyChange":  19200,
"OperatingProfitMonthlyChange": 1365.4 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 623,
"SalesValue": 55564,
"Distribution":  14.04,
"CostofSales": 141.17,
"Price":  89.19,
"GrossProfit":  55423,
"IndirectCosts":  51745,
"OperatingProfit": 3677.5,
"UnitSalesMonthlyChange": -4683,
"SalesValueMonthlyChange": -278379,
"DistributionMonthlyChange":  -2.38,
"CostofSalesMonthlyChange": -707.25,
"PriceMonthlyChange":  26.25,
"GrossProfitMonthlyChange": -2.7767e+05,
"IndirectCostsMonthlyChange": -2.5925e+05,
"OperatingProfitMonthlyChange": -18425 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6217,
"SalesValue": 443043,
"Distribution":  38.58,
"CostofSales": 1125.6,
"Price":  71.26,
"GrossProfit": 4.4192e+05,
"IndirectCosts": 4.1259e+05,
"OperatingProfit":  29324,
"UnitSalesMonthlyChange": -810,
"SalesValueMonthlyChange": -51321,
"DistributionMonthlyChange":   2.86,
"CostofSalesMonthlyChange": -130.39,
"PriceMonthlyChange":   0.91,
"GrossProfitMonthlyChange": -51191,
"IndirectCostsMonthlyChange": -47794,
"OperatingProfitMonthlyChange": -3396.8 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1523,
"SalesValue": 110704,
"Distribution":   19.4,
"CostofSales": 281.26,
"Price":  72.69,
"GrossProfit": 1.1042e+05,
"IndirectCosts": 1.031e+05,
"OperatingProfit": 7327.6,
"UnitSalesMonthlyChange": 721,
"SalesValueMonthlyChange": 50918,
"DistributionMonthlyChange":   3.68,
"CostofSalesMonthlyChange": 129.36,
"PriceMonthlyChange":  -1.86,
"GrossProfitMonthlyChange":  50789,
"IndirectCostsMonthlyChange":  47418,
"OperatingProfitMonthlyChange": 3370.9 
},
{
 "Date": "01/02/2012",
"Month": "Feb-12",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 381,
"SalesValue": 31331,
"Distribution":   10.7,
"CostofSales":   79.6,
"Price":  82.23,
"GrossProfit":  31251,
"IndirectCosts":  29177,
"OperatingProfit": 2073.9,
"UnitSalesMonthlyChange": -137,
"SalesValueMonthlyChange": -11733,
"DistributionMonthlyChange":  -2.74,
"CostofSalesMonthlyChange": -29.81,
"PriceMonthlyChange":  -0.91,
"GrossProfitMonthlyChange": -11703,
"IndirectCostsMonthlyChange": -10927,
"OperatingProfitMonthlyChange": -776.58 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2632,
"SalesValue": 142676,
"Distribution":  98.43,
"CostofSales": 362.48,
"Price":  54.21,
"GrossProfit": 1.4231e+05,
"IndirectCosts": 1.3287e+05,
"OperatingProfit":   9443,
"UnitSalesMonthlyChange": 408,
"SalesValueMonthlyChange": 18272,
"DistributionMonthlyChange":   0.64,
"CostofSalesMonthlyChange":  46.42,
"PriceMonthlyChange":  -1.73,
"GrossProfitMonthlyChange":  18226,
"IndirectCostsMonthlyChange":  17017,
"OperatingProfitMonthlyChange":   1209 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 971,
"SalesValue": 42566,
"Distribution":  14.21,
"CostofSales": 108.14,
"Price":  43.84,
"GrossProfit":  42458,
"IndirectCosts":  39640,
"OperatingProfit": 2817.5,
"UnitSalesMonthlyChange": -411,
"SalesValueMonthlyChange": -16629,
"DistributionMonthlyChange":  -0.62,
"CostofSalesMonthlyChange": -42.25,
"PriceMonthlyChange":   1.01,
"GrossProfitMonthlyChange": -16587,
"IndirectCostsMonthlyChange": -15486,
"OperatingProfitMonthlyChange": -1100.6 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 409,
"SalesValue": 34419,
"Distribution":   42.2,
"CostofSales":  87.44,
"Price":  84.15,
"GrossProfit":  34332,
"IndirectCosts":  32053,
"OperatingProfit": 2278.1,
"UnitSalesMonthlyChange": -22,
"SalesValueMonthlyChange": -3356,
"DistributionMonthlyChange": -21.64,
"CostofSalesMonthlyChange":  -8.53,
"PriceMonthlyChange":   -3.5,
"GrossProfitMonthlyChange": -3347.5,
"IndirectCostsMonthlyChange": -3125.2,
"OperatingProfitMonthlyChange": -222.31 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 456,
"SalesValue": 39170,
"Distribution":  70.65,
"CostofSales":  99.52,
"Price":   85.9,
"GrossProfit":  39070,
"IndirectCosts":  36478,
"OperatingProfit": 2592.8,
"UnitSalesMonthlyChange": 121,
"SalesValueMonthlyChange": 9064,
"DistributionMonthlyChange":    2.8,
"CostofSalesMonthlyChange":  23.03,
"PriceMonthlyChange":  -3.97,
"GrossProfitMonthlyChange":   9041,
"IndirectCostsMonthlyChange": 8440.7,
"OperatingProfitMonthlyChange":  600.3 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3041,
"SalesValue": 265455,
"Distribution":  99.12,
"CostofSales": 674.42,
"Price":  87.29,
"GrossProfit": 2.6478e+05,
"IndirectCosts": 2.4721e+05,
"OperatingProfit":  17570,
"UnitSalesMonthlyChange": 514,
"SalesValueMonthlyChange": 40741,
"DistributionMonthlyChange":   1.46,
"CostofSalesMonthlyChange": 103.51,
"PriceMonthlyChange":  -1.64,
"GrossProfitMonthlyChange":  40637,
"IndirectCostsMonthlyChange":  37941,
"OperatingProfitMonthlyChange": 2696.9 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5430,
"SalesValue": 384917,
"Distribution":  99.94,
"CostofSales": 977.92,
"Price":  70.89,
"GrossProfit": 3.8394e+05,
"IndirectCosts": 3.5846e+05,
"OperatingProfit":  25477,
"UnitSalesMonthlyChange": -2064,
"SalesValueMonthlyChange": -151744,
"DistributionMonthlyChange":   0.37,
"CostofSalesMonthlyChange": -385.52,
"PriceMonthlyChange":  -0.72,
"GrossProfitMonthlyChange": -1.5136e+05,
"IndirectCostsMonthlyChange": -1.4132e+05,
"OperatingProfitMonthlyChange": -10043 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 13929,
"SalesValue": 871382,
"Distribution":  99.95,
"CostofSales": 2213.8,
"Price":  62.56,
"GrossProfit": 8.6917e+05,
"IndirectCosts": 8.1149e+05,
"OperatingProfit":  57675,
"UnitSalesMonthlyChange": 4239,
"SalesValueMonthlyChange": 241318,
"DistributionMonthlyChange":   0.07,
"CostofSalesMonthlyChange":  613.1,
"PriceMonthlyChange":  -2.46,
"GrossProfitMonthlyChange": 2.407e+05,
"IndirectCostsMonthlyChange": 2.2473e+05,
"OperatingProfitMonthlyChange":  15972 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 715,
"SalesValue": 113033,
"Distribution":  90.59,
"CostofSales": 287.17,
"Price": 158.09,
"GrossProfit": 1.1275e+05,
"IndirectCosts": 1.0526e+05,
"OperatingProfit":   7481,
"UnitSalesMonthlyChange": 221,
"SalesValueMonthlyChange": 31833,
"DistributionMonthlyChange":   0.74,
"CostofSalesMonthlyChange":  80.87,
"PriceMonthlyChange":  -6.28,
"GrossProfitMonthlyChange":  31752,
"IndirectCostsMonthlyChange":  29645,
"OperatingProfitMonthlyChange": 2106.9 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 900,
"SalesValue": 132425,
"Distribution":  97.65,
"CostofSales": 336.44,
"Price": 147.14,
"GrossProfit": 1.3209e+05,
"IndirectCosts": 1.2332e+05,
"OperatingProfit": 8764.5,
"UnitSalesMonthlyChange": 162,
"SalesValueMonthlyChange": 23083,
"DistributionMonthlyChange":   5.38,
"CostofSalesMonthlyChange":  58.65,
"PriceMonthlyChange":  -1.02,
"GrossProfitMonthlyChange":  23024,
"IndirectCostsMonthlyChange":  21497,
"OperatingProfitMonthlyChange": 1527.6 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 874,
"SalesValue": 61645,
"Distribution":  94.86,
"CostofSales": 156.61,
"Price":  70.53,
"GrossProfit":  61488,
"IndirectCosts":  57408,
"OperatingProfit": 4080.5,
"UnitSalesMonthlyChange": 0,
"SalesValueMonthlyChange": -1015,
"DistributionMonthlyChange":    0.1,
"CostofSalesMonthlyChange":  -2.58,
"PriceMonthlyChange":  -1.16,
"GrossProfitMonthlyChange": -1012.4,
"IndirectCostsMonthlyChange": -945.43,
"OperatingProfitMonthlyChange": -66.99 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 832,
"SalesValue": 44476,
"Distribution":  43.96,
"CostofSales":    113,
"Price":  53.46,
"GrossProfit":  44363,
"IndirectCosts":  41419,
"OperatingProfit": 2943.6,
"UnitSalesMonthlyChange": -152,
"SalesValueMonthlyChange": -7778,
"DistributionMonthlyChange": -17.07,
"CostofSalesMonthlyChange": -19.76,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange": -7758.2,
"IndirectCostsMonthlyChange": -7243.2,
"OperatingProfitMonthlyChange": -514.99 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 532,
"SalesValue": 51726,
"Distribution":  94.87,
"CostofSales": 131.42,
"Price":  97.23,
"GrossProfit":  51595,
"IndirectCosts":  48171,
"OperatingProfit": 3423.6,
"UnitSalesMonthlyChange": -70,
"SalesValueMonthlyChange": -5375,
"DistributionMonthlyChange":   4.64,
"CostofSalesMonthlyChange": -13.65,
"PriceMonthlyChange":   2.38,
"GrossProfitMonthlyChange": -5361.4,
"IndirectCostsMonthlyChange":  -5006,
"OperatingProfitMonthlyChange": -355.39 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1024,
"SalesValue": 89608,
"Distribution":  96.72,
"CostofSales": 227.66,
"Price":  87.51,
"GrossProfit":  89380,
"IndirectCosts":  83450,
"OperatingProfit": 5930.8,
"UnitSalesMonthlyChange": 37,
"SalesValueMonthlyChange": 2424,
"DistributionMonthlyChange":  -1.05,
"CostofSalesMonthlyChange":   6.16,
"PriceMonthlyChange":  -0.82,
"GrossProfitMonthlyChange": 2417.8,
"IndirectCostsMonthlyChange":   2258,
"OperatingProfitMonthlyChange": 159.88 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 874,
"SalesValue": 53005,
"Distribution":  74.02,
"CostofSales": 134.66,
"Price":  60.65,
"GrossProfit":  52870,
"IndirectCosts":  49362,
"OperatingProfit": 3508.1,
"UnitSalesMonthlyChange": -72,
"SalesValueMonthlyChange": -3858,
"DistributionMonthlyChange":   2.39,
"CostofSalesMonthlyChange":  -9.81,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange": -3848.2,
"IndirectCostsMonthlyChange": -3592.8,
"OperatingProfitMonthlyChange": -255.35 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 4307,
"SalesValue": 235536,
"Distribution":  97.77,
"CostofSales":  598.4,
"Price":  54.69,
"GrossProfit": 2.3494e+05,
"IndirectCosts": 2.1935e+05,
"OperatingProfit":  15590,
"UnitSalesMonthlyChange": 438,
"SalesValueMonthlyChange": 22417,
"DistributionMonthlyChange":  -0.36,
"CostofSalesMonthlyChange":  56.95,
"PriceMonthlyChange":  -0.39,
"GrossProfitMonthlyChange":  22360,
"IndirectCostsMonthlyChange":  20876,
"OperatingProfitMonthlyChange": 1484.1 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 331,
"SalesValue": 53035,
"Distribution":  79.42,
"CostofSales": 134.74,
"Price": 160.23,
"GrossProfit":  52900,
"IndirectCosts":  49390,
"OperatingProfit": 3510.6,
"UnitSalesMonthlyChange": 44,
"SalesValueMonthlyChange": 8160,
"DistributionMonthlyChange":   9.72,
"CostofSalesMonthlyChange":  20.73,
"PriceMonthlyChange":   3.87,
"GrossProfitMonthlyChange": 8139.3,
"IndirectCostsMonthlyChange": 7599.2,
"OperatingProfitMonthlyChange":  540.1 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 208,
"SalesValue": 21114,
"Distribution":  18.68,
"CostofSales":  53.64,
"Price": 101.51,
"GrossProfit":  21060,
"IndirectCosts":  19663,
"OperatingProfit": 1397.5,
"UnitSalesMonthlyChange": 0,
"SalesValueMonthlyChange": 37,
"DistributionMonthlyChange":   0.29,
"CostofSalesMonthlyChange":   0.09,
"PriceMonthlyChange":   0.18,
"GrossProfitMonthlyChange":  36.91,
"IndirectCostsMonthlyChange":  34.65,
"OperatingProfitMonthlyChange":   2.26 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 825,
"SalesValue": 73586,
"Distribution":  98.53,
"CostofSales": 186.95,
"Price":   89.2,
"GrossProfit":  73399,
"IndirectCosts":  68528,
"OperatingProfit": 4870.7,
"UnitSalesMonthlyChange": -14,
"SalesValueMonthlyChange": -1327,
"DistributionMonthlyChange":   4.96,
"CostofSalesMonthlyChange":  -3.38,
"PriceMonthlyChange":  -0.09,
"GrossProfitMonthlyChange": -1323.6,
"IndirectCostsMonthlyChange":  -1236,
"OperatingProfitMonthlyChange": -87.64 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 532,
"SalesValue": 46369,
"Distribution":  64.13,
"CostofSales":  117.8,
"Price":  87.16,
"GrossProfit":  46251,
"IndirectCosts":  43182,
"OperatingProfit": 3069.4,
"UnitSalesMonthlyChange": 56,
"SalesValueMonthlyChange": 4849,
"DistributionMonthlyChange":  -0.51,
"CostofSalesMonthlyChange":  12.31,
"PriceMonthlyChange":  -0.07,
"GrossProfitMonthlyChange": 4836.7,
"IndirectCostsMonthlyChange": 4515.4,
"OperatingProfitMonthlyChange": 321.33 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2224,
"SalesValue": 203990,
"Distribution":  99.65,
"CostofSales": 518.26,
"Price":  91.72,
"GrossProfit": 2.0347e+05,
"IndirectCosts": 1.8997e+05,
"OperatingProfit":  13502,
"UnitSalesMonthlyChange": -328,
"SalesValueMonthlyChange": -28297,
"DistributionMonthlyChange":   1.39,
"CostofSalesMonthlyChange": -71.89,
"PriceMonthlyChange":    0.7,
"GrossProfitMonthlyChange": -28225,
"IndirectCostsMonthlyChange": -26352,
"OperatingProfitMonthlyChange": -1872.7 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4582,
"SalesValue": 342473,
"Distribution":  98.19,
"CostofSales": 870.09,
"Price":  74.74,
"GrossProfit": 3.416e+05,
"IndirectCosts": 3.1894e+05,
"OperatingProfit":  22667,
"UnitSalesMonthlyChange": -2047,
"SalesValueMonthlyChange": -151232,
"DistributionMonthlyChange":   0.17,
"CostofSalesMonthlyChange": -384.22,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -1.5085e+05,
"IndirectCostsMonthlyChange": -1.4084e+05,
"OperatingProfitMonthlyChange": -10010 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 29137,
"SalesValue": 1756826,
"Distribution":   99.7,
"CostofSales": 4463.4,
"Price":   60.3,
"GrossProfit": 1.7524e+06,
"IndirectCosts": 1.6361e+06,
"OperatingProfit": 1.1628e+05,
"UnitSalesMonthlyChange": 7352,
"SalesValueMonthlyChange": 400830,
"DistributionMonthlyChange":  -0.25,
"CostofSalesMonthlyChange": 1018.4,
"PriceMonthlyChange":  -1.94,
"GrossProfitMonthlyChange": 3.9981e+05,
"IndirectCostsMonthlyChange": 3.7328e+05,
"OperatingProfitMonthlyChange":  26530 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2465,
"SalesValue": 150517,
"Distribution":  98.89,
"CostofSales":  382.4,
"Price":  61.06,
"GrossProfit": 1.5013e+05,
"IndirectCosts": 1.4017e+05,
"OperatingProfit": 9962.7,
"UnitSalesMonthlyChange": 513,
"SalesValueMonthlyChange": 24573,
"DistributionMonthlyChange":   0.32,
"CostofSalesMonthlyChange":  62.43,
"PriceMonthlyChange":  -3.46,
"GrossProfitMonthlyChange":  24511,
"IndirectCostsMonthlyChange":  22884,
"OperatingProfitMonthlyChange": 1626.4 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1131,
"SalesValue": 91363,
"Distribution":  62.58,
"CostofSales": 232.12,
"Price":  80.78,
"GrossProfit":  91131,
"IndirectCosts":  85084,
"OperatingProfit": 6046.9,
"UnitSalesMonthlyChange": 524,
"SalesValueMonthlyChange": 38457,
"DistributionMonthlyChange":   2.59,
"CostofSalesMonthlyChange":  97.71,
"PriceMonthlyChange":  -6.38,
"GrossProfitMonthlyChange":  38359,
"IndirectCostsMonthlyChange":  35814,
"OperatingProfitMonthlyChange": 2544.8 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2626,
"SalesValue": 186419,
"Distribution":  90.63,
"CostofSales": 473.62,
"Price":  70.99,
"GrossProfit": 1.8595e+05,
"IndirectCosts": 1.7361e+05,
"OperatingProfit":  12339,
"UnitSalesMonthlyChange": 335,
"SalesValueMonthlyChange": 14874,
"DistributionMonthlyChange":  -2.29,
"CostofSalesMonthlyChange":  37.79,
"PriceMonthlyChange":  -3.89,
"GrossProfitMonthlyChange":  14836,
"IndirectCostsMonthlyChange":  13851,
"OperatingProfitMonthlyChange": 985.03 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1401,
"SalesValue": 160407,
"Distribution":  98.06,
"CostofSales": 407.53,
"Price": 114.49,
"GrossProfit": 1.6e+05,
"IndirectCosts": 1.4938e+05,
"OperatingProfit":  10617,
"UnitSalesMonthlyChange": -102,
"SalesValueMonthlyChange": -13105,
"DistributionMonthlyChange":  -1.63,
"CostofSalesMonthlyChange":  -33.3,
"PriceMonthlyChange":  -0.95,
"GrossProfitMonthlyChange": -13072,
"IndirectCostsMonthlyChange": -12204,
"OperatingProfitMonthlyChange": -867.76 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 447,
"SalesValue": 52975,
"Distribution":  43.92,
"CostofSales": 134.59,
"Price": 118.51,
"GrossProfit":  52840,
"IndirectCosts":  49334,
"OperatingProfit": 3506.7,
"UnitSalesMonthlyChange": -31,
"SalesValueMonthlyChange": -3541,
"DistributionMonthlyChange":  -4.06,
"CostofSalesMonthlyChange":     -9,
"PriceMonthlyChange":   0.28,
"GrossProfitMonthlyChange":  -3532,
"IndirectCostsMonthlyChange": -3297.8,
"OperatingProfitMonthlyChange": -234.18 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1922,
"SalesValue": 224321,
"Distribution":  80.36,
"CostofSales": 569.91,
"Price": 116.71,
"GrossProfit": 2.2375e+05,
"IndirectCosts": 2.089e+05,
"OperatingProfit":  14847,
"UnitSalesMonthlyChange": 15,
"SalesValueMonthlyChange": 2494,
"DistributionMonthlyChange":  -1.11,
"CostofSalesMonthlyChange":   6.34,
"PriceMonthlyChange":   0.39,
"GrossProfitMonthlyChange": 2487.7,
"IndirectCostsMonthlyChange": 2322.2,
"OperatingProfitMonthlyChange": 165.45 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4710,
"SalesValue": 476918,
"Distribution":  99.94,
"CostofSales": 1211.7,
"Price": 101.26,
"GrossProfit": 4.7571e+05,
"IndirectCosts": 4.4414e+05,
"OperatingProfit":  31566,
"UnitSalesMonthlyChange": -1662,
"SalesValueMonthlyChange": -155157,
"DistributionMonthlyChange":   0.67,
"CostofSalesMonthlyChange": -394.19,
"PriceMonthlyChange":   2.06,
"GrossProfitMonthlyChange": -1.5476e+05,
"IndirectCostsMonthlyChange": -1.4449e+05,
"OperatingProfitMonthlyChange": -10269 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7606,
"SalesValue": 692161,
"Distribution":  96.65,
"CostofSales": 1758.5,
"Price":     91,
"GrossProfit": 6.904e+05,
"IndirectCosts": 6.4459e+05,
"OperatingProfit":  45813,
"UnitSalesMonthlyChange": 2717,
"SalesValueMonthlyChange": 218993,
"DistributionMonthlyChange":   0.17,
"CostofSalesMonthlyChange": 556.36,
"PriceMonthlyChange":  -5.78,
"GrossProfitMonthlyChange": 2.1844e+05,
"IndirectCostsMonthlyChange": 2.0394e+05,
"OperatingProfitMonthlyChange":  14495 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 738,
"SalesValue": 74387,
"Distribution":  44.38,
"CostofSales": 188.99,
"Price":  100.8,
"GrossProfit":  74198,
"IndirectCosts":  69274,
"OperatingProfit": 4923.7,
"UnitSalesMonthlyChange": -31,
"SalesValueMonthlyChange": -4073,
"DistributionMonthlyChange":  -5.71,
"CostofSalesMonthlyChange": -10.34,
"PriceMonthlyChange":  -1.23,
"GrossProfitMonthlyChange": -4062.7,
"IndirectCostsMonthlyChange": -3792.9,
"OperatingProfitMonthlyChange": -269.78 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 725,
"SalesValue": 44535,
"Distribution":  91.49,
"CostofSales": 113.15,
"Price":  61.43,
"GrossProfit":  44422,
"IndirectCosts":  41474,
"OperatingProfit": 2947.7,
"UnitSalesMonthlyChange": -219,
"SalesValueMonthlyChange": -14423,
"DistributionMonthlyChange":   -1.3,
"CostofSalesMonthlyChange": -36.64,
"PriceMonthlyChange":  -1.03,
"GrossProfitMonthlyChange": -14386,
"IndirectCostsMonthlyChange": -13432,
"OperatingProfitMonthlyChange": -954.26 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1100,
"SalesValue": 85241,
"Distribution":  94.76,
"CostofSales": 216.56,
"Price":  77.49,
"GrossProfit":  85024,
"IndirectCosts":  79383,
"OperatingProfit": 5641.5,
"UnitSalesMonthlyChange": -108,
"SalesValueMonthlyChange": -10960,
"DistributionMonthlyChange":  -1.88,
"CostofSalesMonthlyChange": -27.85,
"PriceMonthlyChange":  -2.15,
"GrossProfitMonthlyChange": -10932,
"IndirectCostsMonthlyChange": -10206,
"OperatingProfitMonthlyChange": -725.79 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3625,
"SalesValue": 246346,
"Distribution":  99.67,
"CostofSales": 625.87,
"Price":  67.96,
"GrossProfit": 2.4572e+05,
"IndirectCosts": 2.2942e+05,
"OperatingProfit":  16305,
"UnitSalesMonthlyChange": -727,
"SalesValueMonthlyChange": -55269,
"DistributionMonthlyChange":   0.84,
"CostofSalesMonthlyChange": -140.41,
"PriceMonthlyChange":  -1.34,
"GrossProfitMonthlyChange": -55129,
"IndirectCostsMonthlyChange": -51470,
"OperatingProfitMonthlyChange": -3658.7 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 22009,
"SalesValue": 1251611,
"Distribution":  98.36,
"CostofSales": 3179.8,
"Price":  56.87,
"GrossProfit": 1.2484e+06,
"IndirectCosts": 1.1656e+06,
"OperatingProfit":  82841,
"UnitSalesMonthlyChange": 17555,
"SalesValueMonthlyChange": 956922,
"DistributionMonthlyChange":      4,
"CostofSalesMonthlyChange": 2431.2,
"PriceMonthlyChange":  -9.29,
"GrossProfitMonthlyChange": 9.5449e+05,
"IndirectCostsMonthlyChange": 8.9115e+05,
"OperatingProfitMonthlyChange":  63337 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 528,
"SalesValue": 42838,
"Distribution":  70.41,
"CostofSales": 108.83,
"Price":  81.13,
"GrossProfit":  42729,
"IndirectCosts":  39893,
"OperatingProfit": 2835.7,
"UnitSalesMonthlyChange": -251,
"SalesValueMonthlyChange": -17842,
"DistributionMonthlyChange":  -4.69,
"CostofSalesMonthlyChange": -45.33,
"PriceMonthlyChange":   3.24,
"GrossProfitMonthlyChange": -17797,
"IndirectCostsMonthlyChange": -16616,
"OperatingProfitMonthlyChange": -1180.2 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 851,
"SalesValue": 50540,
"Distribution":  21.45,
"CostofSales": 128.41,
"Price":  59.39,
"GrossProfit":  50412,
"IndirectCosts":  47067,
"OperatingProfit": 3344.8,
"UnitSalesMonthlyChange": -269,
"SalesValueMonthlyChange": -13128,
"DistributionMonthlyChange":  -0.29,
"CostofSalesMonthlyChange": -33.34,
"PriceMonthlyChange":   2.54,
"GrossProfitMonthlyChange": -13095,
"IndirectCostsMonthlyChange": -12226,
"OperatingProfitMonthlyChange": -868.91 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 891,
"SalesValue": 38150,
"Distribution":   4.05,
"CostofSales":  96.92,
"Price":  42.82,
"GrossProfit":  38053,
"IndirectCosts":  35528,
"OperatingProfit": 2525.2,
"UnitSalesMonthlyChange": -311,
"SalesValueMonthlyChange": -11647,
"DistributionMonthlyChange":   0.17,
"CostofSalesMonthlyChange":  -29.6,
"PriceMonthlyChange":   1.39,
"GrossProfitMonthlyChange": -11617,
"IndirectCostsMonthlyChange": -10847,
"OperatingProfitMonthlyChange": -770.69 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 37114,
"SalesValue": 2262898,
"Distribution":  47.63,
"CostofSales": 5749.1,
"Price":  60.97,
"GrossProfit": 2.2571e+06,
"IndirectCosts": 2.1074e+06,
"OperatingProfit": 1.4978e+05,
"UnitSalesMonthlyChange": 31637,
"SalesValueMonthlyChange": 1891915,
"DistributionMonthlyChange":  22.89,
"CostofSalesMonthlyChange": 4806.6,
"PriceMonthlyChange":  -6.76,
"GrossProfitMonthlyChange": 1.8871e+06,
"IndirectCostsMonthlyChange": 1.7619e+06,
"OperatingProfitMonthlyChange": 1.2522e+05 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 479,
"SalesValue": 45130,
"Distribution":  13.63,
"CostofSales": 114.65,
"Price":  94.22,
"GrossProfit":  45015,
"IndirectCosts":  42028,
"OperatingProfit": 2987.4,
"UnitSalesMonthlyChange": 151,
"SalesValueMonthlyChange": 13350,
"DistributionMonthlyChange":    3.8,
"CostofSalesMonthlyChange":  33.91,
"PriceMonthlyChange":  -2.67,
"GrossProfitMonthlyChange":  13316,
"IndirectCostsMonthlyChange":  12432,
"OperatingProfitMonthlyChange": 884.17 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3122,
"SalesValue": 283393,
"Distribution":  35.76,
"CostofSales": 719.99,
"Price":  90.77,
"GrossProfit": 2.8267e+05,
"IndirectCosts": 2.6392e+05,
"OperatingProfit":  18757,
"UnitSalesMonthlyChange": 1194,
"SalesValueMonthlyChange": 101969,
"DistributionMonthlyChange":   3.38,
"CostofSalesMonthlyChange": 259.06,
"PriceMonthlyChange":  -3.33,
"GrossProfitMonthlyChange": 1.0171e+05,
"IndirectCostsMonthlyChange":  94961,
"OperatingProfitMonthlyChange": 6749.3 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8398,
"SalesValue": 612181,
"Distribution":  42.56,
"CostofSales": 1555.3,
"Price":   72.9,
"GrossProfit": 6.1063e+05,
"IndirectCosts": 5.7011e+05,
"OperatingProfit":  40519,
"UnitSalesMonthlyChange": -2980,
"SalesValueMonthlyChange": -202417,
"DistributionMonthlyChange":   1.97,
"CostofSalesMonthlyChange": -514.26,
"PriceMonthlyChange":   1.31,
"GrossProfitMonthlyChange": -2.019e+05,
"IndirectCostsMonthlyChange": -1.8851e+05,
"OperatingProfitMonthlyChange": -13397 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11791,
"SalesValue": 748190,
"Distribution":  40.03,
"CostofSales": 1900.8,
"Price":  63.45,
"GrossProfit": 7.4629e+05,
"IndirectCosts": 6.9677e+05,
"OperatingProfit":  49521,
"UnitSalesMonthlyChange": -276,
"SalesValueMonthlyChange": -16672,
"DistributionMonthlyChange":   1.41,
"CostofSalesMonthlyChange": -42.36,
"PriceMonthlyChange":   0.07,
"GrossProfitMonthlyChange": -16630,
"IndirectCostsMonthlyChange": -15526,
"OperatingProfitMonthlyChange": -1103.3 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 490,
"SalesValue": 83741,
"Distribution":  16.11,
"CostofSales": 212.75,
"Price":  170.9,
"GrossProfit":  83528,
"IndirectCosts":  77985,
"OperatingProfit": 5542.8,
"UnitSalesMonthlyChange": 83,
"SalesValueMonthlyChange": 13368,
"DistributionMonthlyChange":   2.49,
"CostofSalesMonthlyChange":  33.96,
"PriceMonthlyChange":  -2.01,
"GrossProfitMonthlyChange":  13334,
"IndirectCostsMonthlyChange":  12449,
"OperatingProfitMonthlyChange": 884.81 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1039,
"SalesValue": 158799,
"Distribution":  28.26,
"CostofSales": 403.45,
"Price": 152.84,
"GrossProfit": 1.584e+05,
"IndirectCosts": 1.4789e+05,
"OperatingProfit":  10511,
"UnitSalesMonthlyChange": 237,
"SalesValueMonthlyChange": 30747,
"DistributionMonthlyChange":   4.36,
"CostofSalesMonthlyChange":  78.12,
"PriceMonthlyChange":  -6.83,
"GrossProfitMonthlyChange":  30669,
"IndirectCostsMonthlyChange":  28634,
"OperatingProfitMonthlyChange": 2035.1 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 431,
"SalesValue": 32393,
"Distribution":  14.85,
"CostofSales":   82.3,
"Price":  75.16,
"GrossProfit":  32311,
"IndirectCosts":  30167,
"OperatingProfit": 2143.6,
"UnitSalesMonthlyChange": 26,
"SalesValueMonthlyChange": 306,
"DistributionMonthlyChange":   2.02,
"CostofSalesMonthlyChange":   0.78,
"PriceMonthlyChange":  -4.07,
"GrossProfitMonthlyChange": 305.22,
"IndirectCostsMonthlyChange": 284.97,
"OperatingProfitMonthlyChange":  20.25 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 503,
"SalesValue": 28957,
"Distribution":   7.52,
"CostofSales":  73.57,
"Price":  57.57,
"GrossProfit":  28883,
"IndirectCosts":  26966,
"OperatingProfit":   1917,
"UnitSalesMonthlyChange": -215,
"SalesValueMonthlyChange": -11768,
"DistributionMonthlyChange":      0,
"CostofSalesMonthlyChange": -29.89,
"PriceMonthlyChange":   0.85,
"GrossProfitMonthlyChange": -11738,
"IndirectCostsMonthlyChange": -10960,
"OperatingProfitMonthlyChange": -778.53 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 319,
"SalesValue": 32588,
"Distribution":  13.96,
"CostofSales":  82.79,
"Price": 102.16,
"GrossProfit":  32505,
"IndirectCosts":  30349,
"OperatingProfit": 2156.6,
"UnitSalesMonthlyChange": -45,
"SalesValueMonthlyChange": -3806,
"DistributionMonthlyChange":    1.7,
"CostofSalesMonthlyChange":  -9.67,
"PriceMonthlyChange":   2.18,
"GrossProfitMonthlyChange": -3796.3,
"IndirectCostsMonthlyChange": -3543.7,
"OperatingProfitMonthlyChange": -252.65 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1159,
"SalesValue": 105179,
"Distribution":  30.92,
"CostofSales": 267.22,
"Price":  90.75,
"GrossProfit": 1.0491e+05,
"IndirectCosts":  97951,
"OperatingProfit": 6961.2,
"UnitSalesMonthlyChange": 211,
"SalesValueMonthlyChange": 17058,
"DistributionMonthlyChange":   4.82,
"CostofSalesMonthlyChange":  43.34,
"PriceMonthlyChange":   -2.2,
"GrossProfitMonthlyChange":  17015,
"IndirectCostsMonthlyChange":  15886,
"OperatingProfitMonthlyChange":   1129 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 610,
"SalesValue": 40189,
"Distribution":  12.05,
"CostofSales":  102.1,
"Price":  65.88,
"GrossProfit":  40087,
"IndirectCosts":  37427,
"OperatingProfit": 2659.8,
"UnitSalesMonthlyChange": -12,
"SalesValueMonthlyChange": 315,
"DistributionMonthlyChange":  -0.02,
"CostofSalesMonthlyChange":    0.8,
"PriceMonthlyChange":   1.77,
"GrossProfitMonthlyChange":  314.2,
"IndirectCostsMonthlyChange": 293.91,
"OperatingProfitMonthlyChange":  20.29 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1945,
"SalesValue": 115352,
"Distribution":  24.79,
"CostofSales": 293.06,
"Price":  59.31,
"GrossProfit": 1.1506e+05,
"IndirectCosts": 1.0742e+05,
"OperatingProfit": 7634.5,
"UnitSalesMonthlyChange": -168,
"SalesValueMonthlyChange": -8933,
"DistributionMonthlyChange":   1.05,
"CostofSalesMonthlyChange":  -22.7,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange": -8910.3,
"IndirectCostsMonthlyChange": -8318.9,
"OperatingProfitMonthlyChange": -591.44 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 413,
"SalesValue": 68893,
"Distribution":  17.01,
"CostofSales": 175.03,
"Price": 166.81,
"GrossProfit":  68718,
"IndirectCosts":  64158,
"OperatingProfit": 4559.7,
"UnitSalesMonthlyChange": 69,
"SalesValueMonthlyChange": 12750,
"DistributionMonthlyChange":   4.14,
"CostofSalesMonthlyChange":  32.39,
"PriceMonthlyChange":    3.6,
"GrossProfitMonthlyChange":  12718,
"IndirectCostsMonthlyChange":  11874,
"OperatingProfitMonthlyChange":  843.9 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 270,
"SalesValue": 28109,
"Distribution":   7.71,
"CostofSales":  71.41,
"Price": 104.11,
"GrossProfit":  28038,
"IndirectCosts":  26178,
"OperatingProfit": 1860.1,
"UnitSalesMonthlyChange": -34,
"SalesValueMonthlyChange": -3701,
"DistributionMonthlyChange":   0.12,
"CostofSalesMonthlyChange":   -9.4,
"PriceMonthlyChange":  -0.53,
"GrossProfitMonthlyChange": -3691.6,
"IndirectCostsMonthlyChange": -3445.9,
"OperatingProfitMonthlyChange": -245.71 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14750,
"SalesValue": 934438,
"Distribution":  45.62,
"CostofSales":   2374,
"Price":  63.35,
"GrossProfit": 9.3206e+05,
"IndirectCosts": 8.7022e+05,
"OperatingProfit":  61849,
"UnitSalesMonthlyChange": -37004,
"SalesValueMonthlyChange": -2222659,
"DistributionMonthlyChange":    -20,
"CostofSalesMonthlyChange": -5646.9,
"PriceMonthlyChange":   2.35,
"GrossProfitMonthlyChange": -2.217e+06,
"IndirectCostsMonthlyChange": -2.0699e+06,
"OperatingProfitMonthlyChange": -1.4711e+05 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 211,
"SalesValue": 19841,
"Distribution":   7.04,
"CostofSales":  50.41,
"Price":  94.03,
"GrossProfit":  19791,
"IndirectCosts":  18478,
"OperatingProfit": 1312.9,
"UnitSalesMonthlyChange": 36,
"SalesValueMonthlyChange": 4102,
"DistributionMonthlyChange":    1.3,
"CostofSalesMonthlyChange":  10.42,
"PriceMonthlyChange":   4.09,
"GrossProfitMonthlyChange": 4091.6,
"IndirectCostsMonthlyChange": 3820.3,
"OperatingProfitMonthlyChange": 271.32 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1647,
"SalesValue": 160379,
"Distribution":  22.36,
"CostofSales": 407.46,
"Price":  97.38,
"GrossProfit": 1.5997e+05,
"IndirectCosts": 1.4936e+05,
"OperatingProfit":  10615,
"UnitSalesMonthlyChange": 36,
"SalesValueMonthlyChange": 7111,
"DistributionMonthlyChange":   0.98,
"CostofSalesMonthlyChange":  18.07,
"PriceMonthlyChange":   2.24,
"GrossProfitMonthlyChange": 7092.9,
"IndirectCostsMonthlyChange":   6623,
"OperatingProfitMonthlyChange": 469.92 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9425,
"SalesValue": 714726,
"Distribution":  44.65,
"CostofSales": 1815.8,
"Price":  75.83,
"GrossProfit": 7.1291e+05,
"IndirectCosts": 6.656e+05,
"OperatingProfit":  47306,
"UnitSalesMonthlyChange": -1015,
"SalesValueMonthlyChange": -79240,
"DistributionMonthlyChange":    2.3,
"CostofSalesMonthlyChange": -201.32,
"PriceMonthlyChange":  -0.22,
"GrossProfitMonthlyChange": -79039,
"IndirectCostsMonthlyChange": -73794,
"OperatingProfitMonthlyChange": -5245.1 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 13460,
"SalesValue": 850718,
"Distribution":  42.55,
"CostofSales": 2161.3,
"Price":   63.2,
"GrossProfit": 8.4856e+05,
"IndirectCosts": 7.9225e+05,
"OperatingProfit":  56307,
"UnitSalesMonthlyChange": 1407,
"SalesValueMonthlyChange": 71998,
"DistributionMonthlyChange":   5.44,
"CostofSalesMonthlyChange": 182.92,
"PriceMonthlyChange":  -1.41,
"GrossProfitMonthlyChange":  71815,
"IndirectCostsMonthlyChange":  67050,
"OperatingProfitMonthlyChange": 4764.6 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1316,
"SalesValue": 88494,
"Distribution":  26.94,
"CostofSales": 224.83,
"Price":  67.24,
"GrossProfit":  88269,
"IndirectCosts":  82412,
"OperatingProfit": 5857.2,
"UnitSalesMonthlyChange": 250,
"SalesValueMonthlyChange": 13853,
"DistributionMonthlyChange":   2.67,
"CostofSalesMonthlyChange":   35.2,
"PriceMonthlyChange":  -2.78,
"GrossProfitMonthlyChange":  13818,
"IndirectCostsMonthlyChange":  12901,
"OperatingProfitMonthlyChange": 916.52 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2324,
"SalesValue": 182095,
"Distribution":  34.62,
"CostofSales": 462.63,
"Price":  78.35,
"GrossProfit": 1.8163e+05,
"IndirectCosts": 1.6958e+05,
"OperatingProfit":  12052,
"UnitSalesMonthlyChange": -7176,
"SalesValueMonthlyChange": -514046,
"DistributionMonthlyChange": -19.36,
"CostofSalesMonthlyChange":  -1306,
"PriceMonthlyChange":   5.07,
"GrossProfitMonthlyChange": -5.1274e+05,
"IndirectCostsMonthlyChange": -4.7872e+05,
"OperatingProfitMonthlyChange": -34024 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 713,
"SalesValue": 51739,
"Distribution":  10.78,
"CostofSales": 131.45,
"Price":  72.57,
"GrossProfit":  51608,
"IndirectCosts":  48183,
"OperatingProfit": 3424.3,
"UnitSalesMonthlyChange": 357,
"SalesValueMonthlyChange": 21354,
"DistributionMonthlyChange":   3.87,
"CostofSalesMonthlyChange":  54.25,
"PriceMonthlyChange": -12.78,
"GrossProfitMonthlyChange":  21300,
"IndirectCostsMonthlyChange":  19886,
"OperatingProfitMonthlyChange": 1413.4 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2710,
"SalesValue": 296617,
"Distribution":  39.91,
"CostofSales": 753.59,
"Price": 109.45,
"GrossProfit": 2.9586e+05,
"IndirectCosts": 2.7623e+05,
"OperatingProfit":  19633,
"UnitSalesMonthlyChange": -3931,
"SalesValueMonthlyChange": -394450,
"DistributionMonthlyChange": -18.63,
"CostofSalesMonthlyChange": -1002.1,
"PriceMonthlyChange":   5.39,
"GrossProfitMonthlyChange": -3.9345e+05,
"IndirectCostsMonthlyChange": -3.6734e+05,
"OperatingProfitMonthlyChange": -26108 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 302,
"SalesValue": 38392,
"Distribution":   5.51,
"CostofSales":  97.54,
"Price": 127.13,
"GrossProfit":  38294,
"IndirectCosts":  35754,
"OperatingProfit": 2540.9,
"UnitSalesMonthlyChange": 16,
"SalesValueMonthlyChange": 2681,
"DistributionMonthlyChange":  -1.22,
"CostofSalesMonthlyChange":   6.81,
"PriceMonthlyChange":   2.27,
"GrossProfitMonthlyChange": 2674.2,
"IndirectCostsMonthlyChange": 2497.1,
"OperatingProfitMonthlyChange": 177.08 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1015,
"SalesValue": 130547,
"Distribution":  18.22,
"CostofSales": 331.67,
"Price": 128.62,
"GrossProfit": 1.3022e+05,
"IndirectCosts": 1.2158e+05,
"OperatingProfit": 8640.2,
"UnitSalesMonthlyChange": -40,
"SalesValueMonthlyChange": -4912,
"DistributionMonthlyChange":   0.77,
"CostofSalesMonthlyChange": -12.48,
"PriceMonthlyChange":   0.22,
"GrossProfitMonthlyChange": -4899.5,
"IndirectCostsMonthlyChange":  -4574,
"OperatingProfitMonthlyChange": -325.48 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5224,
"SalesValue": 556861,
"Distribution":  40.52,
"CostofSales": 1414.8,
"Price":  106.6,
"GrossProfit": 5.5545e+05,
"IndirectCosts": 5.1859e+05,
"OperatingProfit":  36857,
"UnitSalesMonthlyChange": -336,
"SalesValueMonthlyChange": -36577,
"DistributionMonthlyChange":   2.39,
"CostofSalesMonthlyChange": -92.93,
"PriceMonthlyChange":  -0.13,
"GrossProfitMonthlyChange": -36484,
"IndirectCostsMonthlyChange": -34063,
"OperatingProfitMonthlyChange": -2421.3 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3774,
"SalesValue": 365815,
"Distribution":  26.25,
"CostofSales": 929.39,
"Price":  96.93,
"GrossProfit": 3.6489e+05,
"IndirectCosts": 3.4067e+05,
"OperatingProfit":  24212,
"UnitSalesMonthlyChange": 938,
"SalesValueMonthlyChange": 76908,
"DistributionMonthlyChange":  -0.05,
"CostofSalesMonthlyChange": 195.39,
"PriceMonthlyChange":  -4.94,
"GrossProfitMonthlyChange":  76713,
"IndirectCostsMonthlyChange":  71622,
"OperatingProfitMonthlyChange": 5090.4 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 175,
"SalesValue": 22318,
"Distribution":   2.69,
"CostofSales":   56.7,
"Price": 127.53,
"GrossProfit":  22261,
"IndirectCosts":  20784,
"OperatingProfit":   1477,
"UnitSalesMonthlyChange": 18,
"SalesValueMonthlyChange": 2170,
"DistributionMonthlyChange":  -0.05,
"CostofSalesMonthlyChange":   5.51,
"PriceMonthlyChange":   -0.8,
"GrossProfitMonthlyChange": 2164.5,
"IndirectCostsMonthlyChange":   2021,
"OperatingProfitMonthlyChange": 143.45 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1322,
"SalesValue": 82729,
"Distribution":  25.82,
"CostofSales": 210.18,
"Price":  62.58,
"GrossProfit":  82519,
"IndirectCosts":  77043,
"OperatingProfit":   5476,
"UnitSalesMonthlyChange": -223,
"SalesValueMonthlyChange": -15819,
"DistributionMonthlyChange":   2.38,
"CostofSalesMonthlyChange": -40.19,
"PriceMonthlyChange":  -1.21,
"GrossProfitMonthlyChange": -15779,
"IndirectCostsMonthlyChange": -14732,
"OperatingProfitMonthlyChange":  -1047 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 578,
"SalesValue": 51005,
"Distribution":   14.4,
"CostofSales": 129.58,
"Price":  88.24,
"GrossProfit":  50875,
"IndirectCosts":  47499,
"OperatingProfit": 3376.1,
"UnitSalesMonthlyChange": -45,
"SalesValueMonthlyChange": -4559,
"DistributionMonthlyChange":   0.36,
"CostofSalesMonthlyChange": -11.59,
"PriceMonthlyChange":  -0.95,
"GrossProfitMonthlyChange": -4547.4,
"IndirectCostsMonthlyChange":  -4246,
"OperatingProfitMonthlyChange": -301.38 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9827,
"SalesValue": 617386,
"Distribution":  40.73,
"CostofSales": 1568.5,
"Price":  62.83,
"GrossProfit": 6.1582e+05,
"IndirectCosts": 5.7495e+05,
"OperatingProfit":  40864,
"UnitSalesMonthlyChange": 3610,
"SalesValueMonthlyChange": 174343,
"DistributionMonthlyChange":   2.15,
"CostofSalesMonthlyChange": 442.94,
"PriceMonthlyChange":  -8.43,
"GrossProfitMonthlyChange": 1.739e+05,
"IndirectCostsMonthlyChange": 1.6236e+05,
"OperatingProfitMonthlyChange":  11540 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14006,
"SalesValue": 802649,
"Distribution":  29.18,
"CostofSales": 2039.2,
"Price":  57.31,
"GrossProfit": 8.0061e+05,
"IndirectCosts": 7.4748e+05,
"OperatingProfit":  53126,
"UnitSalesMonthlyChange": 12483,
"SalesValueMonthlyChange": 691945,
"DistributionMonthlyChange":   9.78,
"CostofSalesMonthlyChange":   1758,
"PriceMonthlyChange": -15.38,
"GrossProfitMonthlyChange": 6.9019e+05,
"IndirectCostsMonthlyChange": 6.4439e+05,
"OperatingProfitMonthlyChange":  45798 
},
{
 "Date": "01/03/2012",
"Month": "Mar-12",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 430,
"SalesValue": 34988,
"Distribution":  10.98,
"CostofSales":  88.89,
"Price":  81.37,
"GrossProfit":  34899,
"IndirectCosts":  32584,
"OperatingProfit": 2315.4,
"UnitSalesMonthlyChange": 49,
"SalesValueMonthlyChange": 3657,
"DistributionMonthlyChange":   0.28,
"CostofSalesMonthlyChange":   9.29,
"PriceMonthlyChange":  -0.86,
"GrossProfitMonthlyChange": 3647.7,
"IndirectCostsMonthlyChange": 3406.2,
"OperatingProfitMonthlyChange": 241.49 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2080,
"SalesValue": 117526,
"Distribution":  99.08,
"CostofSales": 298.59,
"Price":   56.5,
"GrossProfit": 1.1723e+05,
"IndirectCosts": 1.0945e+05,
"OperatingProfit": 7778.6,
"UnitSalesMonthlyChange": -552,
"SalesValueMonthlyChange": -25150,
"DistributionMonthlyChange":   0.65,
"CostofSalesMonthlyChange": -63.89,
"PriceMonthlyChange":   2.29,
"GrossProfitMonthlyChange": -25086,
"IndirectCostsMonthlyChange": -23422,
"OperatingProfitMonthlyChange": -1664.4 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 789,
"SalesValue": 37169,
"Distribution":  14.33,
"CostofSales":  94.43,
"Price":  47.11,
"GrossProfit":  37075,
"IndirectCosts":  34615,
"OperatingProfit": 2459.8,
"UnitSalesMonthlyChange": -182,
"SalesValueMonthlyChange": -5397,
"DistributionMonthlyChange":   0.12,
"CostofSalesMonthlyChange": -13.71,
"PriceMonthlyChange":   3.27,
"GrossProfitMonthlyChange": -5383.3,
"IndirectCostsMonthlyChange": -5025.5,
"OperatingProfitMonthlyChange": -357.78 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 374,
"SalesValue": 31328,
"Distribution":  32.37,
"CostofSales":  79.59,
"Price":  83.76,
"GrossProfit":  31248,
"IndirectCosts":  29175,
"OperatingProfit": 2073.7,
"UnitSalesMonthlyChange": -35,
"SalesValueMonthlyChange": -3091,
"DistributionMonthlyChange":  -9.83,
"CostofSalesMonthlyChange":  -7.85,
"PriceMonthlyChange":  -0.39,
"GrossProfitMonthlyChange": -3083.2,
"IndirectCostsMonthlyChange": -2878.8,
"OperatingProfitMonthlyChange": -204.4 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 484,
"SalesValue": 39834,
"Distribution":  53.64,
"CostofSales":  101.2,
"Price":   82.3,
"GrossProfit":  39733,
"IndirectCosts":  37096,
"OperatingProfit": 2636.5,
"UnitSalesMonthlyChange": 28,
"SalesValueMonthlyChange": 664,
"DistributionMonthlyChange": -17.01,
"CostofSalesMonthlyChange":   1.68,
"PriceMonthlyChange":   -3.6,
"GrossProfitMonthlyChange": 662.32,
"IndirectCostsMonthlyChange": 618.55,
"OperatingProfitMonthlyChange":  43.77 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 3485,
"SalesValue": 301848,
"Distribution":  99.21,
"CostofSales": 766.88,
"Price":  86.61,
"GrossProfit": 3.0108e+05,
"IndirectCosts": 2.811e+05,
"OperatingProfit":  19979,
"UnitSalesMonthlyChange": 444,
"SalesValueMonthlyChange": 36393,
"DistributionMonthlyChange":   0.09,
"CostofSalesMonthlyChange":  92.46,
"PriceMonthlyChange":  -0.68,
"GrossProfitMonthlyChange":  36301,
"IndirectCostsMonthlyChange":  33892,
"OperatingProfitMonthlyChange": 2408.8 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6096,
"SalesValue": 433189,
"Distribution":  99.88,
"CostofSales": 1100.6,
"Price":  71.06,
"GrossProfit": 4.3209e+05,
"IndirectCosts": 4.0342e+05,
"OperatingProfit":  28672,
"UnitSalesMonthlyChange": 666,
"SalesValueMonthlyChange": 48272,
"DistributionMonthlyChange":  -0.06,
"CostofSalesMonthlyChange": 122.64,
"PriceMonthlyChange":   0.17,
"GrossProfitMonthlyChange":  48149,
"IndirectCostsMonthlyChange":  44954,
"OperatingProfitMonthlyChange": 3195.2 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 18802,
"SalesValue": 1142480,
"Distribution":  99.97,
"CostofSales": 2902.6,
"Price":  60.76,
"GrossProfit": 1.1396e+06,
"IndirectCosts": 1.064e+06,
"OperatingProfit":  75618,
"UnitSalesMonthlyChange": 4873,
"SalesValueMonthlyChange": 271098,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange": 688.75,
"PriceMonthlyChange":   -1.8,
"GrossProfitMonthlyChange": 2.7041e+05,
"IndirectCostsMonthlyChange": 2.5247e+05,
"OperatingProfitMonthlyChange":  17943 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 943,
"SalesValue": 146643,
"Distribution":  96.78,
"CostofSales": 372.56,
"Price": 155.51,
"GrossProfit": 1.4627e+05,
"IndirectCosts": 1.3656e+05,
"OperatingProfit":   9706,
"UnitSalesMonthlyChange": 228,
"SalesValueMonthlyChange": 33610,
"DistributionMonthlyChange":   6.19,
"CostofSalesMonthlyChange":  85.39,
"PriceMonthlyChange":  -2.58,
"GrossProfitMonthlyChange":  33525,
"IndirectCostsMonthlyChange":  31300,
"OperatingProfitMonthlyChange": 2224.9 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1394,
"SalesValue": 200026,
"Distribution":  97.28,
"CostofSales": 508.19,
"Price": 143.49,
"GrossProfit": 1.9952e+05,
"IndirectCosts": 1.8628e+05,
"OperatingProfit":  13239,
"UnitSalesMonthlyChange": 494,
"SalesValueMonthlyChange": 67601,
"DistributionMonthlyChange":  -0.37,
"CostofSalesMonthlyChange": 171.75,
"PriceMonthlyChange":  -3.65,
"GrossProfitMonthlyChange":  67429,
"IndirectCostsMonthlyChange":  62955,
"OperatingProfitMonthlyChange": 4474.5 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 835,
"SalesValue": 60378,
"Distribution":  95.29,
"CostofSales":  153.4,
"Price":  72.31,
"GrossProfit":  60225,
"IndirectCosts":  56228,
"OperatingProfit": 3996.3,
"UnitSalesMonthlyChange": -39,
"SalesValueMonthlyChange": -1267,
"DistributionMonthlyChange":   0.43,
"CostofSalesMonthlyChange":  -3.21,
"PriceMonthlyChange":   1.78,
"GrossProfitMonthlyChange": -1263.8,
"IndirectCostsMonthlyChange": -1179.5,
"OperatingProfitMonthlyChange": -84.24 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 791,
"SalesValue": 43186,
"Distribution":  44.48,
"CostofSales": 109.72,
"Price":   54.6,
"GrossProfit":  43076,
"IndirectCosts":  40218,
"OperatingProfit": 2858.8,
"UnitSalesMonthlyChange": -41,
"SalesValueMonthlyChange": -1290,
"DistributionMonthlyChange":   0.52,
"CostofSalesMonthlyChange":  -3.28,
"PriceMonthlyChange":   1.14,
"GrossProfitMonthlyChange": -1286.7,
"IndirectCostsMonthlyChange": -1201.9,
"OperatingProfitMonthlyChange": -84.82 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 574,
"SalesValue": 56257,
"Distribution":  93.88,
"CostofSales": 142.93,
"Price":  98.01,
"GrossProfit":  56114,
"IndirectCosts":  52390,
"OperatingProfit": 3723.9,
"UnitSalesMonthlyChange": 42,
"SalesValueMonthlyChange": 4531,
"DistributionMonthlyChange":  -0.99,
"CostofSalesMonthlyChange":  11.51,
"PriceMonthlyChange":   0.78,
"GrossProfitMonthlyChange": 4519.5,
"IndirectCostsMonthlyChange": 4219.2,
"OperatingProfitMonthlyChange": 300.26 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1455,
"SalesValue": 125046,
"Distribution":  96.68,
"CostofSales": 317.69,
"Price":  85.94,
"GrossProfit": 1.2473e+05,
"IndirectCosts": 1.1645e+05,
"OperatingProfit": 8276.5,
"UnitSalesMonthlyChange": 431,
"SalesValueMonthlyChange": 35438,
"DistributionMonthlyChange":  -0.04,
"CostofSalesMonthlyChange":  90.03,
"PriceMonthlyChange":  -1.57,
"GrossProfitMonthlyChange":  35348,
"IndirectCostsMonthlyChange":  33002,
"OperatingProfitMonthlyChange": 2345.8 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 991,
"SalesValue": 60221,
"Distribution":  74.09,
"CostofSales":    153,
"Price":  60.77,
"GrossProfit":  60068,
"IndirectCosts":  56082,
"OperatingProfit": 3986.1,
"UnitSalesMonthlyChange": 117,
"SalesValueMonthlyChange": 7216,
"DistributionMonthlyChange":   0.07,
"CostofSalesMonthlyChange":  18.34,
"PriceMonthlyChange":   0.12,
"GrossProfitMonthlyChange": 7197.7,
"IndirectCostsMonthlyChange": 6719.7,
"OperatingProfitMonthlyChange": 477.98 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3850,
"SalesValue": 215143,
"Distribution":  98.31,
"CostofSales": 546.59,
"Price":  55.88,
"GrossProfit": 2.146e+05,
"IndirectCosts": 2.0036e+05,
"OperatingProfit":  14240,
"UnitSalesMonthlyChange": -457,
"SalesValueMonthlyChange": -20393,
"DistributionMonthlyChange":   0.54,
"CostofSalesMonthlyChange": -51.81,
"PriceMonthlyChange":   1.19,
"GrossProfitMonthlyChange": -20341,
"IndirectCostsMonthlyChange": -18992,
"OperatingProfitMonthlyChange": -1349.4 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 283,
"SalesValue": 42992,
"Distribution":  60.41,
"CostofSales": 109.22,
"Price": 151.92,
"GrossProfit":  42883,
"IndirectCosts":  40037,
"OperatingProfit": 2845.7,
"UnitSalesMonthlyChange": -48,
"SalesValueMonthlyChange": -10043,
"DistributionMonthlyChange": -19.01,
"CostofSalesMonthlyChange": -25.52,
"PriceMonthlyChange":  -8.31,
"GrossProfitMonthlyChange": -10017,
"IndirectCostsMonthlyChange": -9352.6,
"OperatingProfitMonthlyChange": -664.91 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 191,
"SalesValue": 19441,
"Distribution":  18.61,
"CostofSales":  49.39,
"Price": 101.79,
"GrossProfit":  19392,
"IndirectCosts":  18105,
"OperatingProfit": 1286.6,
"UnitSalesMonthlyChange": -17,
"SalesValueMonthlyChange": -1673,
"DistributionMonthlyChange":  -0.07,
"CostofSalesMonthlyChange":  -4.25,
"PriceMonthlyChange":   0.28,
"GrossProfitMonthlyChange": -1668.8,
"IndirectCostsMonthlyChange": -1557.8,
"OperatingProfitMonthlyChange": -110.91 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 828,
"SalesValue": 75034,
"Distribution":  99.28,
"CostofSales": 190.63,
"Price":  90.62,
"GrossProfit":  74843,
"IndirectCosts":  69877,
"OperatingProfit": 4966.7,
"UnitSalesMonthlyChange": 3,
"SalesValueMonthlyChange": 1448,
"DistributionMonthlyChange":   0.75,
"CostofSalesMonthlyChange":   3.68,
"PriceMonthlyChange":   1.42,
"GrossProfitMonthlyChange": 1444.3,
"IndirectCostsMonthlyChange": 1348.3,
"OperatingProfitMonthlyChange":  96.03 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 656,
"SalesValue": 58312,
"Distribution":  62.63,
"CostofSales": 148.15,
"Price":  88.89,
"GrossProfit":  58164,
"IndirectCosts":  54305,
"OperatingProfit": 3859.3,
"UnitSalesMonthlyChange": 124,
"SalesValueMonthlyChange": 11943,
"DistributionMonthlyChange":   -1.5,
"CostofSalesMonthlyChange":  30.35,
"PriceMonthlyChange":   1.73,
"GrossProfitMonthlyChange":  11913,
"IndirectCostsMonthlyChange":  11123,
"OperatingProfitMonthlyChange": 789.91 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2431,
"SalesValue": 221480,
"Distribution":  98.91,
"CostofSales": 562.69,
"Price":  91.11,
"GrossProfit": 2.2092e+05,
"IndirectCosts": 2.0626e+05,
"OperatingProfit":  14659,
"UnitSalesMonthlyChange": 207,
"SalesValueMonthlyChange": 17490,
"DistributionMonthlyChange":  -0.74,
"CostofSalesMonthlyChange":  44.43,
"PriceMonthlyChange":  -0.61,
"GrossProfitMonthlyChange":  17446,
"IndirectCostsMonthlyChange":  16288,
"OperatingProfitMonthlyChange": 1157.1 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4817,
"SalesValue": 356176,
"Distribution":   99.9,
"CostofSales":  904.9,
"Price":  73.94,
"GrossProfit": 3.5527e+05,
"IndirectCosts": 3.317e+05,
"OperatingProfit":  23574,
"UnitSalesMonthlyChange": 235,
"SalesValueMonthlyChange": 13703,
"DistributionMonthlyChange":   1.71,
"CostofSalesMonthlyChange":  34.81,
"PriceMonthlyChange":   -0.8,
"GrossProfitMonthlyChange":  13668,
"IndirectCostsMonthlyChange":  12761,
"OperatingProfitMonthlyChange": 907.14 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 52003,
"SalesValue": 3048661,
"Distribution":  99.85,
"CostofSales": 7745.4,
"Price":  58.62,
"GrossProfit": 3.0409e+06,
"IndirectCosts": 2.8391e+06,
"OperatingProfit": 2.0178e+05,
"UnitSalesMonthlyChange": 22866,
"SalesValueMonthlyChange": 1291835,
"DistributionMonthlyChange":   0.15,
"CostofSalesMonthlyChange":   3282,
"PriceMonthlyChange":  -1.68,
"GrossProfitMonthlyChange": 1.2886e+06,
"IndirectCostsMonthlyChange": 1.203e+06,
"OperatingProfitMonthlyChange":  85504 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2735,
"SalesValue": 164787,
"Distribution":  99.46,
"CostofSales": 418.66,
"Price":  60.25,
"GrossProfit": 1.6437e+05,
"IndirectCosts": 1.5346e+05,
"OperatingProfit":  10907,
"UnitSalesMonthlyChange": 270,
"SalesValueMonthlyChange": 14270,
"DistributionMonthlyChange":   0.57,
"CostofSalesMonthlyChange":  36.26,
"PriceMonthlyChange":  -0.81,
"GrossProfitMonthlyChange":  14234,
"IndirectCostsMonthlyChange":  13290,
"OperatingProfitMonthlyChange": 944.12 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1003,
"SalesValue": 81774,
"Distribution":  63.15,
"CostofSales": 207.76,
"Price":  81.53,
"GrossProfit":  81566,
"IndirectCosts":  76154,
"OperatingProfit": 5412.4,
"UnitSalesMonthlyChange": -128,
"SalesValueMonthlyChange": -9589,
"DistributionMonthlyChange":   0.57,
"CostofSalesMonthlyChange": -24.36,
"PriceMonthlyChange":   0.75,
"GrossProfitMonthlyChange": -9564.6,
"IndirectCostsMonthlyChange": -8930.1,
"OperatingProfitMonthlyChange": -634.49 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2647,
"SalesValue": 189450,
"Distribution":  92.18,
"CostofSales": 481.32,
"Price":  71.57,
"GrossProfit": 1.8897e+05,
"IndirectCosts": 1.7643e+05,
"OperatingProfit":  12539,
"UnitSalesMonthlyChange": 21,
"SalesValueMonthlyChange": 3031,
"DistributionMonthlyChange":   1.55,
"CostofSalesMonthlyChange":    7.7,
"PriceMonthlyChange":   0.58,
"GrossProfitMonthlyChange": 3023.3,
"IndirectCostsMonthlyChange": 2822.9,
"OperatingProfitMonthlyChange": 200.42 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1390,
"SalesValue": 158944,
"Distribution":  99.81,
"CostofSales": 403.81,
"Price": 114.35,
"GrossProfit": 1.5854e+05,
"IndirectCosts": 1.4802e+05,
"OperatingProfit":  10520,
"UnitSalesMonthlyChange": -11,
"SalesValueMonthlyChange": -1463,
"DistributionMonthlyChange":   1.75,
"CostofSalesMonthlyChange":  -3.72,
"PriceMonthlyChange":  -0.14,
"GrossProfitMonthlyChange": -1459.3,
"IndirectCostsMonthlyChange": -1362.3,
"OperatingProfitMonthlyChange": -97.01 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 468,
"SalesValue": 55200,
"Distribution":  41.88,
"CostofSales": 140.24,
"Price": 117.95,
"GrossProfit":  55060,
"IndirectCosts":  51406,
"OperatingProfit": 3653.6,
"UnitSalesMonthlyChange": 21,
"SalesValueMonthlyChange": 2225,
"DistributionMonthlyChange":  -2.04,
"CostofSalesMonthlyChange":   5.65,
"PriceMonthlyChange":  -0.56,
"GrossProfitMonthlyChange": 2219.3,
"IndirectCostsMonthlyChange": 2072.4,
"OperatingProfitMonthlyChange":  146.9 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2059,
"SalesValue": 242951,
"Distribution":  91.86,
"CostofSales": 617.24,
"Price": 117.99,
"GrossProfit": 2.4233e+05,
"IndirectCosts": 2.2625e+05,
"OperatingProfit":  16080,
"UnitSalesMonthlyChange": 137,
"SalesValueMonthlyChange": 18630,
"DistributionMonthlyChange":   11.5,
"CostofSalesMonthlyChange":  47.33,
"PriceMonthlyChange":   1.28,
"GrossProfitMonthlyChange":  18583,
"IndirectCostsMonthlyChange":  17350,
"OperatingProfitMonthlyChange": 1232.5 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7765,
"SalesValue": 765145,
"Distribution":    100,
"CostofSales": 1943.9,
"Price":  98.54,
"GrossProfit": 7.632e+05,
"IndirectCosts": 7.1256e+05,
"OperatingProfit":  50643,
"UnitSalesMonthlyChange": 3055,
"SalesValueMonthlyChange": 288227,
"DistributionMonthlyChange":   0.06,
"CostofSalesMonthlyChange": 732.27,
"PriceMonthlyChange":  -2.72,
"GrossProfitMonthlyChange": 2.8749e+05,
"IndirectCostsMonthlyChange": 2.6842e+05,
"OperatingProfitMonthlyChange":  19077 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 6877,
"SalesValue": 637968,
"Distribution":  96.09,
"CostofSales": 1620.8,
"Price":  92.77,
"GrossProfit": 6.3635e+05,
"IndirectCosts": 5.9412e+05,
"OperatingProfit":  42226,
"UnitSalesMonthlyChange": -729,
"SalesValueMonthlyChange": -54193,
"DistributionMonthlyChange":  -0.56,
"CostofSalesMonthlyChange": -137.68,
"PriceMonthlyChange":   1.77,
"GrossProfitMonthlyChange": -54055,
"IndirectCostsMonthlyChange": -50468,
"OperatingProfitMonthlyChange": -3587.3 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 812,
"SalesValue": 83685,
"Distribution":  32.27,
"CostofSales": 212.61,
"Price": 103.06,
"GrossProfit":  83472,
"IndirectCosts":  77933,
"OperatingProfit": 5538.9,
"UnitSalesMonthlyChange": 74,
"SalesValueMonthlyChange": 9298,
"DistributionMonthlyChange": -12.11,
"CostofSalesMonthlyChange":  23.62,
"PriceMonthlyChange":   2.26,
"GrossProfitMonthlyChange": 9274.4,
"IndirectCostsMonthlyChange": 8659.1,
"OperatingProfitMonthlyChange": 615.23 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 908,
"SalesValue": 56192,
"Distribution":  93.79,
"CostofSales": 142.76,
"Price":  61.89,
"GrossProfit":  56049,
"IndirectCosts":  52330,
"OperatingProfit": 3719.4,
"UnitSalesMonthlyChange": 183,
"SalesValueMonthlyChange": 11657,
"DistributionMonthlyChange":    2.3,
"CostofSalesMonthlyChange":  29.61,
"PriceMonthlyChange":   0.46,
"GrossProfitMonthlyChange":  11627,
"IndirectCostsMonthlyChange":  10856,
"OperatingProfitMonthlyChange": 771.75 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1213,
"SalesValue": 95973,
"Distribution":   97.3,
"CostofSales": 243.83,
"Price":  79.12,
"GrossProfit":  95729,
"IndirectCosts":  89377,
"OperatingProfit": 6352.2,
"UnitSalesMonthlyChange": 113,
"SalesValueMonthlyChange": 10732,
"DistributionMonthlyChange":   2.54,
"CostofSalesMonthlyChange":  27.27,
"PriceMonthlyChange":   1.63,
"GrossProfitMonthlyChange":  10705,
"IndirectCostsMonthlyChange":   9994,
"OperatingProfitMonthlyChange":  710.7 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3284,
"SalesValue": 228640,
"Distribution":  99.41,
"CostofSales": 580.88,
"Price":  69.62,
"GrossProfit": 2.2806e+05,
"IndirectCosts": 2.1293e+05,
"OperatingProfit":  15134,
"UnitSalesMonthlyChange": -341,
"SalesValueMonthlyChange": -17706,
"DistributionMonthlyChange":  -0.26,
"CostofSalesMonthlyChange": -44.99,
"PriceMonthlyChange":   1.66,
"GrossProfitMonthlyChange": -17661,
"IndirectCostsMonthlyChange": -16490,
"OperatingProfitMonthlyChange": -1171.3 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9250,
"SalesValue": 550222,
"Distribution":  98.18,
"CostofSales": 1397.9,
"Price":  59.48,
"GrossProfit": 5.4882e+05,
"IndirectCosts": 5.1241e+05,
"OperatingProfit":  36418,
"UnitSalesMonthlyChange": -12759,
"SalesValueMonthlyChange": -701389,
"DistributionMonthlyChange":  -0.18,
"CostofSalesMonthlyChange":  -1782,
"PriceMonthlyChange":   2.61,
"GrossProfitMonthlyChange": -6.9961e+05,
"IndirectCostsMonthlyChange": -6.5318e+05,
"OperatingProfitMonthlyChange": -46423 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 548,
"SalesValue": 42042,
"Distribution":  66.93,
"CostofSales": 106.81,
"Price":  76.72,
"GrossProfit":  41935,
"IndirectCosts":  39153,
"OperatingProfit": 2782.7,
"UnitSalesMonthlyChange": 20,
"SalesValueMonthlyChange": -796,
"DistributionMonthlyChange":  -3.48,
"CostofSalesMonthlyChange":  -2.02,
"PriceMonthlyChange":  -4.41,
"GrossProfitMonthlyChange": -793.98,
"IndirectCostsMonthlyChange": -740.92,
"OperatingProfitMonthlyChange": -53.06 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 883,
"SalesValue": 51928,
"Distribution":  24.04,
"CostofSales": 131.93,
"Price":  58.81,
"GrossProfit":  51796,
"IndirectCosts":  48359,
"OperatingProfit": 3437.4,
"UnitSalesMonthlyChange": 32,
"SalesValueMonthlyChange": 1388,
"DistributionMonthlyChange":   2.59,
"CostofSalesMonthlyChange":   3.52,
"PriceMonthlyChange":  -0.58,
"GrossProfitMonthlyChange": 1384.5,
"IndirectCostsMonthlyChange": 1291.9,
"OperatingProfitMonthlyChange":  92.61 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 733,
"SalesValue": 34493,
"Distribution":   4.48,
"CostofSales":  87.63,
"Price":  47.06,
"GrossProfit":  34405,
"IndirectCosts":  32122,
"OperatingProfit": 2283.2,
"UnitSalesMonthlyChange": -158,
"SalesValueMonthlyChange": -3657,
"DistributionMonthlyChange":   0.43,
"CostofSalesMonthlyChange":  -9.29,
"PriceMonthlyChange":   4.24,
"GrossProfitMonthlyChange": -3647.7,
"IndirectCostsMonthlyChange": -3405.7,
"OperatingProfitMonthlyChange": -242.06 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 47877,
"SalesValue": 2910817,
"Distribution":   48.7,
"CostofSales": 7395.2,
"Price":   60.8,
"GrossProfit": 2.9034e+06,
"IndirectCosts": 2.7108e+06,
"OperatingProfit": 1.9266e+05,
"UnitSalesMonthlyChange": 10763,
"SalesValueMonthlyChange": 647919,
"DistributionMonthlyChange":   1.07,
"CostofSalesMonthlyChange": 1646.1,
"PriceMonthlyChange":  -0.17,
"GrossProfitMonthlyChange": 6.4627e+05,
"IndirectCostsMonthlyChange": 6.0339e+05,
"OperatingProfitMonthlyChange":  42885 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 439,
"SalesValue": 38112,
"Distribution":  11.88,
"CostofSales":  96.83,
"Price":  86.82,
"GrossProfit":  38015,
"IndirectCosts":  35493,
"OperatingProfit": 2522.5,
"UnitSalesMonthlyChange": -40,
"SalesValueMonthlyChange": -7018,
"DistributionMonthlyChange":  -1.75,
"CostofSalesMonthlyChange": -17.82,
"PriceMonthlyChange":   -7.4,
"GrossProfitMonthlyChange": -7000.2,
"IndirectCostsMonthlyChange": -6535.3,
"OperatingProfitMonthlyChange": -464.89 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2903,
"SalesValue": 259288,
"Distribution":  42.23,
"CostofSales": 658.75,
"Price":  89.32,
"GrossProfit": 2.5863e+05,
"IndirectCosts": 2.4147e+05,
"OperatingProfit":  17162,
"UnitSalesMonthlyChange": -219,
"SalesValueMonthlyChange": -24105,
"DistributionMonthlyChange":   6.47,
"CostofSalesMonthlyChange": -61.24,
"PriceMonthlyChange":  -1.45,
"GrossProfitMonthlyChange": -24044,
"IndirectCostsMonthlyChange": -22449,
"OperatingProfitMonthlyChange": -1594.9 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9701,
"SalesValue": 698065,
"Distribution":  47.89,
"CostofSales": 1773.5,
"Price":  71.96,
"GrossProfit": 6.9629e+05,
"IndirectCosts": 6.5009e+05,
"OperatingProfit":  46204,
"UnitSalesMonthlyChange": 1303,
"SalesValueMonthlyChange": 85884,
"DistributionMonthlyChange":   5.33,
"CostofSalesMonthlyChange": 218.19,
"PriceMonthlyChange":  -0.94,
"GrossProfitMonthlyChange":  85666,
"IndirectCostsMonthlyChange":  79981,
"OperatingProfitMonthlyChange": 5684.4 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 16148,
"SalesValue": 994101,
"Distribution":  49.53,
"CostofSales": 2525.6,
"Price":  61.56,
"GrossProfit": 9.9158e+05,
"IndirectCosts": 9.2578e+05,
"OperatingProfit":  65797,
"UnitSalesMonthlyChange": 4357,
"SalesValueMonthlyChange": 245911,
"DistributionMonthlyChange":    9.5,
"CostofSalesMonthlyChange": 624.77,
"PriceMonthlyChange":  -1.89,
"GrossProfitMonthlyChange": 2.4529e+05,
"IndirectCostsMonthlyChange": 2.2901e+05,
"OperatingProfitMonthlyChange":  16276 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 614,
"SalesValue": 100529,
"Distribution":  20.46,
"CostofSales": 255.41,
"Price": 163.73,
"GrossProfit": 1.0027e+05,
"IndirectCosts":  93620,
"OperatingProfit": 6653.4,
"UnitSalesMonthlyChange": 124,
"SalesValueMonthlyChange": 16788,
"DistributionMonthlyChange":   4.35,
"CostofSalesMonthlyChange":  42.66,
"PriceMonthlyChange":  -7.17,
"GrossProfitMonthlyChange":  16745,
"IndirectCostsMonthlyChange":  15635,
"OperatingProfitMonthlyChange": 1110.6 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1271,
"SalesValue": 188791,
"Distribution":  34.52,
"CostofSales": 479.65,
"Price": 148.54,
"GrossProfit": 1.8831e+05,
"IndirectCosts": 1.7582e+05,
"OperatingProfit":  12495,
"UnitSalesMonthlyChange": 232,
"SalesValueMonthlyChange": 29992,
"DistributionMonthlyChange":   6.26,
"CostofSalesMonthlyChange":   76.2,
"PriceMonthlyChange":   -4.3,
"GrossProfitMonthlyChange":  29916,
"IndirectCostsMonthlyChange":  27931,
"OperatingProfitMonthlyChange": 1984.9 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 336,
"SalesValue": 26623,
"Distribution":  15.35,
"CostofSales":  67.64,
"Price":  79.24,
"GrossProfit":  26555,
"IndirectCosts":  24793,
"OperatingProfit": 1762.5,
"UnitSalesMonthlyChange": -95,
"SalesValueMonthlyChange": -5770,
"DistributionMonthlyChange":    0.5,
"CostofSalesMonthlyChange": -14.66,
"PriceMonthlyChange":   4.08,
"GrossProfitMonthlyChange": -5755.3,
"IndirectCostsMonthlyChange": -5374.2,
"OperatingProfitMonthlyChange": -381.16 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 454,
"SalesValue": 25973,
"Distribution":   7.58,
"CostofSales":  65.99,
"Price":  57.21,
"GrossProfit":  25907,
"IndirectCosts":  24188,
"OperatingProfit": 1718.7,
"UnitSalesMonthlyChange": -49,
"SalesValueMonthlyChange": -2984,
"DistributionMonthlyChange":   0.06,
"CostofSalesMonthlyChange":  -7.58,
"PriceMonthlyChange":  -0.36,
"GrossProfitMonthlyChange": -2976.4,
"IndirectCostsMonthlyChange": -2778.2,
"OperatingProfitMonthlyChange": -198.25 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 306,
"SalesValue": 30991,
"Distribution":  14.96,
"CostofSales":  78.74,
"Price": 101.28,
"GrossProfit":  30912,
"IndirectCosts":  28861,
"OperatingProfit":   2051,
"UnitSalesMonthlyChange": -13,
"SalesValueMonthlyChange": -1597,
"DistributionMonthlyChange":      1,
"CostofSalesMonthlyChange":  -4.05,
"PriceMonthlyChange":  -0.88,
"GrossProfitMonthlyChange":  -1593,
"IndirectCostsMonthlyChange": -1487.4,
"OperatingProfitMonthlyChange": -105.52 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1105,
"SalesValue": 98654,
"Distribution":  33.44,
"CostofSales": 250.64,
"Price":  89.28,
"GrossProfit":  98403,
"IndirectCosts":  91874,
"OperatingProfit": 6529.9,
"UnitSalesMonthlyChange": -54,
"SalesValueMonthlyChange": -6525,
"DistributionMonthlyChange":   2.52,
"CostofSalesMonthlyChange": -16.58,
"PriceMonthlyChange":  -1.47,
"GrossProfitMonthlyChange": -6508.4,
"IndirectCostsMonthlyChange": -6077.1,
"OperatingProfitMonthlyChange": -431.32 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 531,
"SalesValue": 34500,
"Distribution":  13.76,
"CostofSales":  87.65,
"Price":  64.97,
"GrossProfit":  34412,
"IndirectCosts":  32129,
"OperatingProfit": 2283.5,
"UnitSalesMonthlyChange": -79,
"SalesValueMonthlyChange": -5689,
"DistributionMonthlyChange":   1.71,
"CostofSalesMonthlyChange": -14.45,
"PriceMonthlyChange":  -0.91,
"GrossProfitMonthlyChange": -5674.6,
"IndirectCostsMonthlyChange": -5298.2,
"OperatingProfitMonthlyChange": -376.36 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2220,
"SalesValue": 131621,
"Distribution":  29.67,
"CostofSales":  334.4,
"Price":  59.29,
"GrossProfit": 1.3129e+05,
"IndirectCosts": 1.2257e+05,
"OperatingProfit": 8711.9,
"UnitSalesMonthlyChange": 275,
"SalesValueMonthlyChange": 16269,
"DistributionMonthlyChange":   4.88,
"CostofSalesMonthlyChange":  41.34,
"PriceMonthlyChange":  -0.02,
"GrossProfitMonthlyChange":  16228,
"IndirectCostsMonthlyChange":  15150,
"OperatingProfitMonthlyChange": 1077.4 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 459,
"SalesValue": 74545,
"Distribution":  15.49,
"CostofSales": 189.39,
"Price": 162.41,
"GrossProfit":  74356,
"IndirectCosts":  69421,
"OperatingProfit": 4934.3,
"UnitSalesMonthlyChange": 46,
"SalesValueMonthlyChange": 5652,
"DistributionMonthlyChange":  -1.52,
"CostofSalesMonthlyChange":  14.36,
"PriceMonthlyChange":   -4.4,
"GrossProfitMonthlyChange": 5637.6,
"IndirectCostsMonthlyChange":   5263,
"OperatingProfitMonthlyChange": 374.65 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 308,
"SalesValue": 32127,
"Distribution":   8.63,
"CostofSales":  81.62,
"Price": 104.31,
"GrossProfit":  32045,
"IndirectCosts":  29919,
"OperatingProfit": 2126.4,
"UnitSalesMonthlyChange": 38,
"SalesValueMonthlyChange": 4018,
"DistributionMonthlyChange":   0.92,
"CostofSalesMonthlyChange":  10.21,
"PriceMonthlyChange":    0.2,
"GrossProfitMonthlyChange": 4007.8,
"IndirectCostsMonthlyChange": 3741.5,
"OperatingProfitMonthlyChange": 266.32 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5858,
"SalesValue": 405559,
"Distribution":   37.5,
"CostofSales": 1030.4,
"Price":  69.23,
"GrossProfit": 4.0453e+05,
"IndirectCosts": 3.7769e+05,
"OperatingProfit":  26843,
"UnitSalesMonthlyChange": -8892,
"SalesValueMonthlyChange": -528879,
"DistributionMonthlyChange":  -8.12,
"CostofSalesMonthlyChange": -1343.7,
"PriceMonthlyChange":   5.88,
"GrossProfitMonthlyChange": -5.2754e+05,
"IndirectCostsMonthlyChange": -4.9253e+05,
"OperatingProfitMonthlyChange": -35005 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 256,
"SalesValue": 23661,
"Distribution":   9.18,
"CostofSales":  60.11,
"Price":  92.43,
"GrossProfit":  23601,
"IndirectCosts":  22035,
"OperatingProfit": 1566.1,
"UnitSalesMonthlyChange": 45,
"SalesValueMonthlyChange": 3820,
"DistributionMonthlyChange":   2.14,
"CostofSalesMonthlyChange":    9.7,
"PriceMonthlyChange":   -1.6,
"GrossProfitMonthlyChange": 3810.3,
"IndirectCostsMonthlyChange": 3557.1,
"OperatingProfitMonthlyChange": 253.21 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1496,
"SalesValue": 145169,
"Distribution":  24.93,
"CostofSales": 368.81,
"Price":  97.04,
"GrossProfit": 1.448e+05,
"IndirectCosts": 1.3519e+05,
"OperatingProfit": 9608.6,
"UnitSalesMonthlyChange": -151,
"SalesValueMonthlyChange": -15210,
"DistributionMonthlyChange":   2.57,
"CostofSalesMonthlyChange": -38.65,
"PriceMonthlyChange":  -0.34,
"GrossProfitMonthlyChange": -15171,
"IndirectCostsMonthlyChange": -14165,
"OperatingProfitMonthlyChange": -1006.1 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8631,
"SalesValue": 659660,
"Distribution":  52.04,
"CostofSales": 1675.9,
"Price":  76.43,
"GrossProfit": 6.5798e+05,
"IndirectCosts": 6.1432e+05,
"OperatingProfit":  43662,
"UnitSalesMonthlyChange": -794,
"SalesValueMonthlyChange": -55066,
"DistributionMonthlyChange":   7.39,
"CostofSalesMonthlyChange": -139.9,
"PriceMonthlyChange":    0.6,
"GrossProfitMonthlyChange": -54926,
"IndirectCostsMonthlyChange": -51282,
"OperatingProfitMonthlyChange": -3644.5 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 41612,
"SalesValue": 2440109,
"Distribution":  50.78,
"CostofSales": 6199.4,
"Price":  58.64,
"GrossProfit": 2.4339e+06,
"IndirectCosts": 2.2724e+06,
"OperatingProfit": 1.615e+05,
"UnitSalesMonthlyChange": 28152,
"SalesValueMonthlyChange": 1589391,
"DistributionMonthlyChange":   8.23,
"CostofSalesMonthlyChange":   4038,
"PriceMonthlyChange":  -4.56,
"GrossProfitMonthlyChange": 1.5854e+06,
"IndirectCostsMonthlyChange": 1.4802e+06,
"OperatingProfitMonthlyChange": 1.052e+05 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1049,
"SalesValue": 74167,
"Distribution":  26.22,
"CostofSales": 188.43,
"Price":   70.7,
"GrossProfit":  73979,
"IndirectCosts":  69070,
"OperatingProfit": 4908.8,
"UnitSalesMonthlyChange": -267,
"SalesValueMonthlyChange": -14327,
"DistributionMonthlyChange":  -0.72,
"CostofSalesMonthlyChange":  -36.4,
"PriceMonthlyChange":   3.46,
"GrossProfitMonthlyChange": -14291,
"IndirectCostsMonthlyChange": -13342,
"OperatingProfitMonthlyChange": -948.45 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3094,
"SalesValue": 237045,
"Distribution":  35.86,
"CostofSales": 602.24,
"Price":  76.61,
"GrossProfit": 2.3644e+05,
"IndirectCosts": 2.2075e+05,
"OperatingProfit":  15689,
"UnitSalesMonthlyChange": 770,
"SalesValueMonthlyChange": 54950,
"DistributionMonthlyChange":   1.24,
"CostofSalesMonthlyChange": 139.61,
"PriceMonthlyChange":  -1.74,
"GrossProfitMonthlyChange":  54810,
"IndirectCostsMonthlyChange":  51173,
"OperatingProfitMonthlyChange": 3637.2 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 966,
"SalesValue": 67393,
"Distribution":   13.5,
"CostofSales": 171.22,
"Price":  69.77,
"GrossProfit":  67222,
"IndirectCosts":  62761,
"OperatingProfit": 4460.4,
"UnitSalesMonthlyChange": 253,
"SalesValueMonthlyChange": 15654,
"DistributionMonthlyChange":   2.72,
"CostofSalesMonthlyChange":  39.77,
"PriceMonthlyChange":   -2.8,
"GrossProfitMonthlyChange":  15614,
"IndirectCostsMonthlyChange":  14578,
"OperatingProfitMonthlyChange": 1036.1 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2512,
"SalesValue": 271027,
"Distribution":  41.59,
"CostofSales": 688.57,
"Price": 107.89,
"GrossProfit": 2.7034e+05,
"IndirectCosts": 2.524e+05,
"OperatingProfit":  17938,
"UnitSalesMonthlyChange": -198,
"SalesValueMonthlyChange": -25590,
"DistributionMonthlyChange":   1.68,
"CostofSalesMonthlyChange": -65.02,
"PriceMonthlyChange":  -1.56,
"GrossProfitMonthlyChange": -25525,
"IndirectCostsMonthlyChange": -23831,
"OperatingProfitMonthlyChange": -1694.3 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 286,
"SalesValue": 35818,
"Distribution":   5.51,
"CostofSales":     91,
"Price": 125.24,
"GrossProfit":  35727,
"IndirectCosts":  33356,
"OperatingProfit": 2371.1,
"UnitSalesMonthlyChange": -16,
"SalesValueMonthlyChange": -2574,
"DistributionMonthlyChange":      0,
"CostofSalesMonthlyChange":  -6.54,
"PriceMonthlyChange":  -1.89,
"GrossProfitMonthlyChange": -2567.5,
"IndirectCostsMonthlyChange": -2397.6,
"OperatingProfitMonthlyChange": -169.82 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1289,
"SalesValue": 165467,
"Distribution":  23.74,
"CostofSales": 420.38,
"Price": 128.37,
"GrossProfit": 1.6505e+05,
"IndirectCosts": 1.5409e+05,
"OperatingProfit":  10952,
"UnitSalesMonthlyChange": 274,
"SalesValueMonthlyChange": 34920,
"DistributionMonthlyChange":   5.52,
"CostofSalesMonthlyChange":  88.71,
"PriceMonthlyChange":  -0.25,
"GrossProfitMonthlyChange":  34831,
"IndirectCostsMonthlyChange":  32519,
"OperatingProfitMonthlyChange": 2311.8 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 7523,
"SalesValue": 785495,
"Distribution":  48.31,
"CostofSales": 1995.6,
"Price": 104.41,
"GrossProfit": 7.835e+05,
"IndirectCosts": 7.3151e+05,
"OperatingProfit":  51990,
"UnitSalesMonthlyChange": 2299,
"SalesValueMonthlyChange": 228634,
"DistributionMonthlyChange":   7.79,
"CostofSalesMonthlyChange": 580.87,
"PriceMonthlyChange":  -2.19,
"GrossProfitMonthlyChange": 2.2805e+05,
"IndirectCostsMonthlyChange": 2.1292e+05,
"OperatingProfitMonthlyChange":  15133 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3257,
"SalesValue": 329140,
"Distribution":  29.54,
"CostofSales": 836.21,
"Price": 101.06,
"GrossProfit": 3.283e+05,
"IndirectCosts": 3.0652e+05,
"OperatingProfit":  21785,
"UnitSalesMonthlyChange": -517,
"SalesValueMonthlyChange": -36675,
"DistributionMonthlyChange":   3.29,
"CostofSalesMonthlyChange": -93.18,
"PriceMonthlyChange":   4.13,
"GrossProfitMonthlyChange": -36582,
"IndirectCostsMonthlyChange": -34154,
"OperatingProfitMonthlyChange": -2427.4 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 192,
"SalesValue": 24506,
"Distribution":   3.26,
"CostofSales":  62.26,
"Price": 127.64,
"GrossProfit":  24444,
"IndirectCosts":  22822,
"OperatingProfit": 1621.6,
"UnitSalesMonthlyChange": 17,
"SalesValueMonthlyChange": 2188,
"DistributionMonthlyChange":   0.57,
"CostofSalesMonthlyChange":   5.56,
"PriceMonthlyChange":   0.11,
"GrossProfitMonthlyChange": 2182.4,
"IndirectCostsMonthlyChange": 2037.8,
"OperatingProfitMonthlyChange": 144.63 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1366,
"SalesValue": 86866,
"Distribution":   29.5,
"CostofSales": 220.69,
"Price":  63.59,
"GrossProfit":  86645,
"IndirectCosts":  80895,
"OperatingProfit": 5749.8,
"UnitSalesMonthlyChange": 44,
"SalesValueMonthlyChange": 4137,
"DistributionMonthlyChange":   3.68,
"CostofSalesMonthlyChange":  10.51,
"PriceMonthlyChange":   1.01,
"GrossProfitMonthlyChange": 4126.5,
"IndirectCostsMonthlyChange": 3852.7,
"OperatingProfitMonthlyChange": 273.81 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 12736,
"SalesValue": 783782,
"Distribution":  36.27,
"CostofSales": 1991.3,
"Price":  61.54,
"GrossProfit": 7.8179e+05,
"IndirectCosts": 7.2991e+05,
"OperatingProfit":  51876,
"UnitSalesMonthlyChange": 12158,
"SalesValueMonthlyChange": 732777,
"DistributionMonthlyChange":  21.87,
"CostofSalesMonthlyChange": 1861.7,
"PriceMonthlyChange":  -26.7,
"GrossProfitMonthlyChange": 7.3092e+05,
"IndirectCostsMonthlyChange": 6.8242e+05,
"OperatingProfitMonthlyChange":  48500 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5468,
"SalesValue": 405785,
"Distribution":  42.36,
"CostofSales": 1030.9,
"Price":  74.21,
"GrossProfit": 4.0475e+05,
"IndirectCosts": 3.779e+05,
"OperatingProfit":  26858,
"UnitSalesMonthlyChange": -4359,
"SalesValueMonthlyChange": -211601,
"DistributionMonthlyChange":   1.63,
"CostofSalesMonthlyChange": -537.59,
"PriceMonthlyChange":  11.38,
"GrossProfitMonthlyChange": -2.1106e+05,
"IndirectCostsMonthlyChange": -1.9706e+05,
"OperatingProfitMonthlyChange": -14006 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2578,
"SalesValue": 170763,
"Distribution":  30.88,
"CostofSales": 433.84,
"Price":  66.24,
"GrossProfit": 1.7033e+05,
"IndirectCosts": 1.5903e+05,
"OperatingProfit":  11302,
"UnitSalesMonthlyChange": -11428,
"SalesValueMonthlyChange": -631886,
"DistributionMonthlyChange":    1.7,
"CostofSalesMonthlyChange": -1605.4,
"PriceMonthlyChange":   8.93,
"GrossProfitMonthlyChange": -6.3028e+05,
"IndirectCostsMonthlyChange": -5.8846e+05,
"OperatingProfitMonthlyChange": -41823 
},
{
 "Date": "01/04/2012",
"Month": "Apr-12",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 478,
"SalesValue": 36667,
"Distribution":  11.93,
"CostofSales":  93.16,
"Price":  76.71,
"GrossProfit":  36574,
"IndirectCosts":  34147,
"OperatingProfit": 2427.3,
"UnitSalesMonthlyChange": 48,
"SalesValueMonthlyChange": 1679,
"DistributionMonthlyChange":   0.95,
"CostofSalesMonthlyChange":   4.27,
"PriceMonthlyChange":  -4.66,
"GrossProfitMonthlyChange": 1674.7,
"IndirectCostsMonthlyChange": 1562.9,
"OperatingProfitMonthlyChange": 111.87 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1897,
"SalesValue": 103838,
"Distribution":  96.24,
"CostofSales": 263.81,
"Price":  54.74,
"GrossProfit": 1.0357e+05,
"IndirectCosts":  96702,
"OperatingProfit": 6872.4,
"UnitSalesMonthlyChange": -183,
"SalesValueMonthlyChange": -13688,
"DistributionMonthlyChange":  -2.84,
"CostofSalesMonthlyChange": -34.78,
"PriceMonthlyChange":  -1.76,
"GrossProfitMonthlyChange": -13653,
"IndirectCostsMonthlyChange": -12747,
"OperatingProfitMonthlyChange": -906.16 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 619,
"SalesValue": 28985,
"Distribution":  14.61,
"CostofSales":  73.64,
"Price":  46.83,
"GrossProfit":  28911,
"IndirectCosts":  26993,
"OperatingProfit": 1918.1,
"UnitSalesMonthlyChange": -170,
"SalesValueMonthlyChange": -8184,
"DistributionMonthlyChange":   0.28,
"CostofSalesMonthlyChange": -20.79,
"PriceMonthlyChange":  -0.28,
"GrossProfitMonthlyChange": -8163.2,
"IndirectCostsMonthlyChange": -7621.5,
"OperatingProfitMonthlyChange": -541.68 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 275,
"SalesValue": 23462,
"Distribution":  30.92,
"CostofSales":  59.61,
"Price":  85.32,
"GrossProfit":  23402,
"IndirectCosts":  21849,
"OperatingProfit": 1553.1,
"UnitSalesMonthlyChange": -99,
"SalesValueMonthlyChange": -7866,
"DistributionMonthlyChange":  -1.45,
"CostofSalesMonthlyChange": -19.98,
"PriceMonthlyChange":   1.56,
"GrossProfitMonthlyChange":  -7846,
"IndirectCostsMonthlyChange": -7325.4,
"OperatingProfitMonthlyChange": -520.63 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 281,
"SalesValue": 24293,
"Distribution":  40.29,
"CostofSales":  61.72,
"Price":  86.45,
"GrossProfit":  24231,
"IndirectCosts":  22624,
"OperatingProfit": 1607.5,
"UnitSalesMonthlyChange": -203,
"SalesValueMonthlyChange": -15541,
"DistributionMonthlyChange": -13.35,
"CostofSalesMonthlyChange": -39.48,
"PriceMonthlyChange":   4.15,
"GrossProfitMonthlyChange": -15502,
"IndirectCostsMonthlyChange": -14473,
"OperatingProfitMonthlyChange":  -1029 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2316,
"SalesValue": 203767,
"Distribution":  98.56,
"CostofSales": 517.69,
"Price":  87.98,
"GrossProfit": 2.0325e+05,
"IndirectCosts": 1.8976e+05,
"OperatingProfit":  13487,
"UnitSalesMonthlyChange": -1169,
"SalesValueMonthlyChange": -98081,
"DistributionMonthlyChange":  -0.65,
"CostofSalesMonthlyChange": -249.19,
"PriceMonthlyChange":   1.37,
"GrossProfitMonthlyChange": -97832,
"IndirectCostsMonthlyChange": -91340,
"OperatingProfitMonthlyChange": -6491.4 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2786,
"SalesValue": 200819,
"Distribution":  83.78,
"CostofSales":  510.2,
"Price":  72.08,
"GrossProfit": 2.0031e+05,
"IndirectCosts": 1.8702e+05,
"OperatingProfit":  13291,
"UnitSalesMonthlyChange": -3310,
"SalesValueMonthlyChange": -232370,
"DistributionMonthlyChange":  -16.1,
"CostofSalesMonthlyChange": -590.36,
"PriceMonthlyChange":   1.02,
"GrossProfitMonthlyChange": -2.3178e+05,
"IndirectCostsMonthlyChange": -2.164e+05,
"OperatingProfitMonthlyChange": -15381 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 14206,
"SalesValue": 871712,
"Distribution":  98.37,
"CostofSales": 2214.7,
"Price":  61.36,
"GrossProfit": 8.695e+05,
"IndirectCosts": 8.118e+05,
"OperatingProfit":  57696,
"UnitSalesMonthlyChange": -4596,
"SalesValueMonthlyChange": -270768,
"DistributionMonthlyChange":   -1.6,
"CostofSalesMonthlyChange": -687.91,
"PriceMonthlyChange":    0.6,
"GrossProfitMonthlyChange": -2.7008e+05,
"IndirectCostsMonthlyChange": -2.5216e+05,
"OperatingProfitMonthlyChange": -17922 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 536,
"SalesValue": 87182,
"Distribution":  93.63,
"CostofSales":  221.5,
"Price": 162.65,
"GrossProfit":  86961,
"IndirectCosts":  81191,
"OperatingProfit":   5770,
"UnitSalesMonthlyChange": -407,
"SalesValueMonthlyChange": -59461,
"DistributionMonthlyChange":  -3.15,
"CostofSalesMonthlyChange": -151.06,
"PriceMonthlyChange":   7.14,
"GrossProfitMonthlyChange": -59310,
"IndirectCostsMonthlyChange": -55374,
"OperatingProfitMonthlyChange":  -3936 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 856,
"SalesValue": 125984,
"Distribution":  95.81,
"CostofSales": 320.08,
"Price": 147.18,
"GrossProfit": 1.2566e+05,
"IndirectCosts": 1.1733e+05,
"OperatingProfit": 8338.8,
"UnitSalesMonthlyChange": -538,
"SalesValueMonthlyChange": -74042,
"DistributionMonthlyChange":  -1.47,
"CostofSalesMonthlyChange": -188.11,
"PriceMonthlyChange":   3.69,
"GrossProfitMonthlyChange": -73854,
"IndirectCostsMonthlyChange": -68954,
"OperatingProfitMonthlyChange": -4900.3 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 694,
"SalesValue": 50559,
"Distribution":   92.4,
"CostofSales": 128.45,
"Price":  72.85,
"GrossProfit":  50431,
"IndirectCosts":  47084,
"OperatingProfit": 3346.4,
"UnitSalesMonthlyChange": -141,
"SalesValueMonthlyChange": -9819,
"DistributionMonthlyChange":  -2.89,
"CostofSalesMonthlyChange": -24.95,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange":  -9794,
"IndirectCostsMonthlyChange": -9144.2,
"OperatingProfitMonthlyChange": -649.89 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 572,
"SalesValue": 30871,
"Distribution":  48.41,
"CostofSales":  78.43,
"Price":  53.97,
"GrossProfit":  30793,
"IndirectCosts":  28749,
"OperatingProfit": 2043.1,
"UnitSalesMonthlyChange": -219,
"SalesValueMonthlyChange": -12315,
"DistributionMonthlyChange":   3.93,
"CostofSalesMonthlyChange": -31.29,
"PriceMonthlyChange":  -0.63,
"GrossProfitMonthlyChange": -12284,
"IndirectCostsMonthlyChange": -11468,
"OperatingProfitMonthlyChange": -815.66 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 443,
"SalesValue": 43546,
"Distribution":  94.18,
"CostofSales": 110.63,
"Price":   98.3,
"GrossProfit":  43435,
"IndirectCosts":  40553,
"OperatingProfit": 2882.6,
"UnitSalesMonthlyChange": -131,
"SalesValueMonthlyChange": -12711,
"DistributionMonthlyChange":    0.3,
"CostofSalesMonthlyChange":  -32.3,
"PriceMonthlyChange":   0.29,
"GrossProfitMonthlyChange": -12679,
"IndirectCostsMonthlyChange": -11837,
"OperatingProfitMonthlyChange": -841.3 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1073,
"SalesValue": 94771,
"Distribution":  97.11,
"CostofSales": 240.77,
"Price":  88.32,
"GrossProfit":  94530,
"IndirectCosts":  88257,
"OperatingProfit":   6273,
"UnitSalesMonthlyChange": -382,
"SalesValueMonthlyChange": -30275,
"DistributionMonthlyChange":   0.43,
"CostofSalesMonthlyChange": -76.92,
"PriceMonthlyChange":   2.38,
"GrossProfitMonthlyChange": -30198,
"IndirectCostsMonthlyChange": -28195,
"OperatingProfitMonthlyChange": -2003.5 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 816,
"SalesValue": 49801,
"Distribution":  72.08,
"CostofSales": 126.53,
"Price":  61.03,
"GrossProfit":  49674,
"IndirectCosts":  46378,
"OperatingProfit":   3296,
"UnitSalesMonthlyChange": -175,
"SalesValueMonthlyChange": -10420,
"DistributionMonthlyChange":  -2.01,
"CostofSalesMonthlyChange": -26.47,
"PriceMonthlyChange":   0.26,
"GrossProfitMonthlyChange": -10394,
"IndirectCostsMonthlyChange": -9703.5,
"OperatingProfitMonthlyChange": -690.05 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2742,
"SalesValue": 154216,
"Distribution":  97.96,
"CostofSales":  391.8,
"Price":  56.24,
"GrossProfit": 1.5382e+05,
"IndirectCosts": 1.4362e+05,
"OperatingProfit":  10207,
"UnitSalesMonthlyChange": -1108,
"SalesValueMonthlyChange": -60927,
"DistributionMonthlyChange":  -0.35,
"CostofSalesMonthlyChange": -154.79,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange": -60772,
"IndirectCostsMonthlyChange": -56739,
"OperatingProfitMonthlyChange": -4033.2 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 179,
"SalesValue": 27168,
"Distribution":  48.86,
"CostofSales":  69.02,
"Price": 151.78,
"GrossProfit":  27099,
"IndirectCosts":  25301,
"OperatingProfit": 1798.2,
"UnitSalesMonthlyChange": -104,
"SalesValueMonthlyChange": -15824,
"DistributionMonthlyChange": -11.55,
"CostofSalesMonthlyChange":  -40.2,
"PriceMonthlyChange":  -0.14,
"GrossProfitMonthlyChange": -15784,
"IndirectCostsMonthlyChange": -14736,
"OperatingProfitMonthlyChange": -1047.5 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 171,
"SalesValue": 17472,
"Distribution":  18.09,
"CostofSales":  44.39,
"Price": 102.18,
"GrossProfit":  17428,
"IndirectCosts":  16271,
"OperatingProfit": 1156.4,
"UnitSalesMonthlyChange": -20,
"SalesValueMonthlyChange": -1969,
"DistributionMonthlyChange":  -0.52,
"CostofSalesMonthlyChange":     -5,
"PriceMonthlyChange":   0.39,
"GrossProfitMonthlyChange":  -1964,
"IndirectCostsMonthlyChange": -1833.9,
"OperatingProfitMonthlyChange": -130.14 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 580,
"SalesValue": 53165,
"Distribution":  98.13,
"CostofSales": 135.07,
"Price":  91.66,
"GrossProfit":  53030,
"IndirectCosts":  49511,
"OperatingProfit": 3519.1,
"UnitSalesMonthlyChange": -248,
"SalesValueMonthlyChange": -21869,
"DistributionMonthlyChange":  -1.15,
"CostofSalesMonthlyChange": -55.56,
"PriceMonthlyChange":   1.04,
"GrossProfitMonthlyChange": -21813,
"IndirectCostsMonthlyChange": -20366,
"OperatingProfitMonthlyChange": -1447.7 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 510,
"SalesValue": 43945,
"Distribution":  69.58,
"CostofSales": 111.65,
"Price":  86.17,
"GrossProfit":  43833,
"IndirectCosts":  40925,
"OperatingProfit": 2908.4,
"UnitSalesMonthlyChange": -146,
"SalesValueMonthlyChange": -14367,
"DistributionMonthlyChange":   6.95,
"CostofSalesMonthlyChange":  -36.5,
"PriceMonthlyChange":  -2.72,
"GrossProfitMonthlyChange": -14330,
"IndirectCostsMonthlyChange": -13380,
"OperatingProfitMonthlyChange": -950.92 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1639,
"SalesValue": 151554,
"Distribution":  97.91,
"CostofSales": 385.04,
"Price":  92.47,
"GrossProfit": 1.5117e+05,
"IndirectCosts": 1.4114e+05,
"OperatingProfit":  10031,
"UnitSalesMonthlyChange": -792,
"SalesValueMonthlyChange": -69926,
"DistributionMonthlyChange":     -1,
"CostofSalesMonthlyChange": -177.65,
"PriceMonthlyChange":   1.36,
"GrossProfitMonthlyChange": -69748,
"IndirectCostsMonthlyChange": -65120,
"OperatingProfitMonthlyChange": -4627.9 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5251,
"SalesValue": 385707,
"Distribution":  99.46,
"CostofSales": 979.93,
"Price":  73.45,
"GrossProfit": 3.8473e+05,
"IndirectCosts": 3.592e+05,
"OperatingProfit":  25529,
"UnitSalesMonthlyChange": 434,
"SalesValueMonthlyChange": 29531,
"DistributionMonthlyChange":  -0.44,
"CostofSalesMonthlyChange":  75.03,
"PriceMonthlyChange":  -0.49,
"GrossProfitMonthlyChange":  29456,
"IndirectCostsMonthlyChange":  27501,
"OperatingProfitMonthlyChange": 1954.8 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 22942,
"SalesValue": 1406545,
"Distribution":  99.74,
"CostofSales": 3573.5,
"Price":  61.31,
"GrossProfit": 1.403e+06,
"IndirectCosts": 1.3099e+06,
"OperatingProfit":  93096,
"UnitSalesMonthlyChange": -29061,
"SalesValueMonthlyChange": -1642116,
"DistributionMonthlyChange":  -0.11,
"CostofSalesMonthlyChange":  -4172,
"PriceMonthlyChange":   2.69,
"GrossProfitMonthlyChange": -1.6379e+06,
"IndirectCostsMonthlyChange": -1.5293e+06,
"OperatingProfitMonthlyChange": -1.0869e+05 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1667,
"SalesValue": 105475,
"Distribution":   97.4,
"CostofSales": 267.97,
"Price":  63.27,
"GrossProfit": 1.0521e+05,
"IndirectCosts":  98226,
"OperatingProfit": 6981.5,
"UnitSalesMonthlyChange": -1068,
"SalesValueMonthlyChange": -59312,
"DistributionMonthlyChange":  -2.06,
"CostofSalesMonthlyChange": -150.69,
"PriceMonthlyChange":   3.02,
"GrossProfitMonthlyChange": -59161,
"IndirectCostsMonthlyChange": -55236,
"OperatingProfitMonthlyChange": -3925.3 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 719,
"SalesValue": 60470,
"Distribution":  60.19,
"CostofSales": 153.63,
"Price":   84.1,
"GrossProfit":  60316,
"IndirectCosts":  56314,
"OperatingProfit": 4002.6,
"UnitSalesMonthlyChange": -284,
"SalesValueMonthlyChange": -21304,
"DistributionMonthlyChange":  -2.96,
"CostofSalesMonthlyChange": -54.13,
"PriceMonthlyChange":   2.57,
"GrossProfitMonthlyChange": -21250,
"IndirectCostsMonthlyChange": -19840,
"OperatingProfitMonthlyChange": -1409.9 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2291,
"SalesValue": 164794,
"Distribution":  94.82,
"CostofSales": 418.67,
"Price":  71.93,
"GrossProfit": 1.6438e+05,
"IndirectCosts": 1.5347e+05,
"OperatingProfit":  10907,
"UnitSalesMonthlyChange": -356,
"SalesValueMonthlyChange": -24656,
"DistributionMonthlyChange":   2.64,
"CostofSalesMonthlyChange": -62.65,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange": -24593,
"IndirectCostsMonthlyChange": -22961,
"OperatingProfitMonthlyChange": -1632.1 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2042,
"SalesValue": 215839,
"Distribution":  99.55,
"CostofSales": 548.36,
"Price":  105.7,
"GrossProfit": 2.1529e+05,
"IndirectCosts": 2.01e+05,
"OperatingProfit":  14286,
"UnitSalesMonthlyChange": 652,
"SalesValueMonthlyChange": 56895,
"DistributionMonthlyChange":  -0.26,
"CostofSalesMonthlyChange": 144.55,
"PriceMonthlyChange":  -8.65,
"GrossProfitMonthlyChange":  56750,
"IndirectCostsMonthlyChange":  52985,
"OperatingProfitMonthlyChange": 3765.7 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 351,
"SalesValue": 41325,
"Distribution":  46.32,
"CostofSales": 104.99,
"Price": 117.74,
"GrossProfit":  41220,
"IndirectCosts":  38485,
"OperatingProfit": 2735.2,
"UnitSalesMonthlyChange": -117,
"SalesValueMonthlyChange": -13875,
"DistributionMonthlyChange":   4.44,
"CostofSalesMonthlyChange": -35.25,
"PriceMonthlyChange":  -0.21,
"GrossProfitMonthlyChange": -13840,
"IndirectCostsMonthlyChange": -12921,
"OperatingProfitMonthlyChange": -918.36 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2227,
"SalesValue": 258790,
"Distribution":  94.83,
"CostofSales": 657.48,
"Price": 116.21,
"GrossProfit": 2.5813e+05,
"IndirectCosts": 2.41e+05,
"OperatingProfit":  17129,
"UnitSalesMonthlyChange": 168,
"SalesValueMonthlyChange": 15839,
"DistributionMonthlyChange":   2.97,
"CostofSalesMonthlyChange":  40.24,
"PriceMonthlyChange":  -1.78,
"GrossProfitMonthlyChange":  15799,
"IndirectCostsMonthlyChange":  14750,
"OperatingProfitMonthlyChange": 1049.1 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 3944,
"SalesValue": 410219,
"Distribution":  99.79,
"CostofSales": 1042.2,
"Price": 104.01,
"GrossProfit": 4.0918e+05,
"IndirectCosts": 3.8203e+05,
"OperatingProfit":  27152,
"UnitSalesMonthlyChange": -3821,
"SalesValueMonthlyChange": -354926,
"DistributionMonthlyChange":  -0.21,
"CostofSalesMonthlyChange": -901.72,
"PriceMonthlyChange":   5.47,
"GrossProfitMonthlyChange": -3.5402e+05,
"IndirectCostsMonthlyChange": -3.3053e+05,
"OperatingProfitMonthlyChange": -23491 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5215,
"SalesValue": 489862,
"Distribution":  96.35,
"CostofSales": 1244.5,
"Price":  93.93,
"GrossProfit": 4.8862e+05,
"IndirectCosts": 4.5619e+05,
"OperatingProfit":  32423,
"UnitSalesMonthlyChange": -1662,
"SalesValueMonthlyChange": -148106,
"DistributionMonthlyChange":   0.26,
"CostofSalesMonthlyChange": -376.28,
"PriceMonthlyChange":   1.16,
"GrossProfitMonthlyChange": -1.4773e+05,
"IndirectCostsMonthlyChange": -1.3793e+05,
"OperatingProfitMonthlyChange": -9802.4 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 571,
"SalesValue": 58746,
"Distribution":  31.76,
"CostofSales": 149.25,
"Price": 102.88,
"GrossProfit":  58597,
"IndirectCosts":  54708,
"OperatingProfit": 3888.3,
"UnitSalesMonthlyChange": -241,
"SalesValueMonthlyChange": -24939,
"DistributionMonthlyChange":  -0.51,
"CostofSalesMonthlyChange": -63.36,
"PriceMonthlyChange":  -0.18,
"GrossProfitMonthlyChange": -24876,
"IndirectCostsMonthlyChange": -23225,
"OperatingProfitMonthlyChange": -1650.7 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1337,
"SalesValue": 77903,
"Distribution":  80.84,
"CostofSales": 197.92,
"Price":  58.27,
"GrossProfit":  77705,
"IndirectCosts":  72549,
"OperatingProfit": 5156.4,
"UnitSalesMonthlyChange": 429,
"SalesValueMonthlyChange": 21711,
"DistributionMonthlyChange": -12.95,
"CostofSalesMonthlyChange":  55.16,
"PriceMonthlyChange":  -3.62,
"GrossProfitMonthlyChange":  21656,
"IndirectCostsMonthlyChange":  20219,
"OperatingProfitMonthlyChange":   1437 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 947,
"SalesValue": 73923,
"Distribution":  95.66,
"CostofSales": 187.81,
"Price":  78.06,
"GrossProfit":  73735,
"IndirectCosts":  68842,
"OperatingProfit": 4892.8,
"UnitSalesMonthlyChange": -266,
"SalesValueMonthlyChange": -22050,
"DistributionMonthlyChange":  -1.64,
"CostofSalesMonthlyChange": -56.02,
"PriceMonthlyChange":  -1.06,
"GrossProfitMonthlyChange": -21994,
"IndirectCostsMonthlyChange": -20535,
"OperatingProfitMonthlyChange": -1459.4 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2790,
"SalesValue": 196741,
"Distribution":  98.36,
"CostofSales": 499.84,
"Price":  70.52,
"GrossProfit": 1.9624e+05,
"IndirectCosts": 1.8322e+05,
"OperatingProfit":  13022,
"UnitSalesMonthlyChange": -494,
"SalesValueMonthlyChange": -31899,
"DistributionMonthlyChange":  -1.05,
"CostofSalesMonthlyChange": -81.04,
"PriceMonthlyChange":    0.9,
"GrossProfitMonthlyChange": -31818,
"IndirectCostsMonthlyChange": -29706,
"OperatingProfitMonthlyChange": -2111.9 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4911,
"SalesValue": 310874,
"Distribution":  94.82,
"CostofSales": 789.81,
"Price":   63.3,
"GrossProfit": 3.1008e+05,
"IndirectCosts": 2.8951e+05,
"OperatingProfit":  20576,
"UnitSalesMonthlyChange": -4339,
"SalesValueMonthlyChange": -239348,
"DistributionMonthlyChange":  -3.36,
"CostofSalesMonthlyChange": -608.08,
"PriceMonthlyChange":   3.82,
"GrossProfitMonthlyChange": -2.3874e+05,
"IndirectCostsMonthlyChange": -2.229e+05,
"OperatingProfitMonthlyChange": -15842 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 353,
"SalesValue": 29722,
"Distribution":  66.29,
"CostofSales":  75.51,
"Price":   84.2,
"GrossProfit":  29646,
"IndirectCosts":  27679,
"OperatingProfit": 1967.6,
"UnitSalesMonthlyChange": -195,
"SalesValueMonthlyChange": -12320,
"DistributionMonthlyChange":  -0.64,
"CostofSalesMonthlyChange":  -31.3,
"PriceMonthlyChange":   7.48,
"GrossProfitMonthlyChange": -12289,
"IndirectCostsMonthlyChange": -11474,
"OperatingProfitMonthlyChange": -815.06 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 809,
"SalesValue": 46925,
"Distribution":  18.14,
"CostofSales": 119.22,
"Price":     58,
"GrossProfit":  46806,
"IndirectCosts":  43700,
"OperatingProfit":   3106,
"UnitSalesMonthlyChange": -74,
"SalesValueMonthlyChange": -5003,
"DistributionMonthlyChange":   -5.9,
"CostofSalesMonthlyChange": -12.71,
"PriceMonthlyChange":  -0.81,
"GrossProfitMonthlyChange": -4990.3,
"IndirectCostsMonthlyChange":  -4659,
"OperatingProfitMonthlyChange": -331.32 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 565,
"SalesValue": 26479,
"Distribution":   3.65,
"CostofSales":  67.27,
"Price":  46.87,
"GrossProfit":  26412,
"IndirectCosts":  24659,
"OperatingProfit":   1753,
"UnitSalesMonthlyChange": -168,
"SalesValueMonthlyChange": -8014,
"DistributionMonthlyChange":  -0.83,
"CostofSalesMonthlyChange": -20.36,
"PriceMonthlyChange":  -0.19,
"GrossProfitMonthlyChange": -7993.6,
"IndirectCostsMonthlyChange": -7463.4,
"OperatingProfitMonthlyChange": -530.24 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4975,
"SalesValue": 332055,
"Distribution":   21.3,
"CostofSales": 843.62,
"Price":  66.74,
"GrossProfit": 3.3121e+05,
"IndirectCosts": 3.0923e+05,
"OperatingProfit":  21978,
"UnitSalesMonthlyChange": -42902,
"SalesValueMonthlyChange": -2578762,
"DistributionMonthlyChange":  -27.4,
"CostofSalesMonthlyChange": -6551.6,
"PriceMonthlyChange":   5.94,
"GrossProfitMonthlyChange": -2.5722e+06,
"IndirectCostsMonthlyChange": -2.4015e+06,
"OperatingProfitMonthlyChange": -1.7068e+05 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 332,
"SalesValue": 31385,
"Distribution":    7.1,
"CostofSales":  79.73,
"Price":  94.53,
"GrossProfit":  31305,
"IndirectCosts":  29228,
"OperatingProfit": 2077.5,
"UnitSalesMonthlyChange": -107,
"SalesValueMonthlyChange": -6727,
"DistributionMonthlyChange":  -4.78,
"CostofSalesMonthlyChange":  -17.1,
"PriceMonthlyChange":   7.71,
"GrossProfitMonthlyChange": -6709.9,
"IndirectCostsMonthlyChange": -6264.9,
"OperatingProfitMonthlyChange": -445.05 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1913,
"SalesValue": 178232,
"Distribution":  29.05,
"CostofSales": 452.82,
"Price":  93.17,
"GrossProfit": 1.7778e+05,
"IndirectCosts": 1.6598e+05,
"OperatingProfit":  11796,
"UnitSalesMonthlyChange": -990,
"SalesValueMonthlyChange": -81056,
"DistributionMonthlyChange": -13.18,
"CostofSalesMonthlyChange": -205.93,
"PriceMonthlyChange":   3.85,
"GrossProfitMonthlyChange": -80850,
"IndirectCostsMonthlyChange": -75484,
"OperatingProfitMonthlyChange": -5365.6 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5437,
"SalesValue": 403208,
"Distribution":  32.18,
"CostofSales": 1024.4,
"Price":  74.16,
"GrossProfit": 4.0218e+05,
"IndirectCosts": 3.755e+05,
"OperatingProfit":  26687,
"UnitSalesMonthlyChange": -4264,
"SalesValueMonthlyChange": -294857,
"DistributionMonthlyChange": -15.71,
"CostofSalesMonthlyChange": -749.11,
"PriceMonthlyChange":    2.2,
"GrossProfitMonthlyChange": -2.9411e+05,
"IndirectCostsMonthlyChange": -2.7459e+05,
"OperatingProfitMonthlyChange": -19517 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 8350,
"SalesValue": 537947,
"Distribution":  35.61,
"CostofSales": 1366.7,
"Price":  64.42,
"GrossProfit": 5.3658e+05,
"IndirectCosts": 5.0097e+05,
"OperatingProfit":  35606,
"UnitSalesMonthlyChange": -7798,
"SalesValueMonthlyChange": -456154,
"DistributionMonthlyChange": -13.92,
"CostofSalesMonthlyChange": -1158.9,
"PriceMonthlyChange":   2.86,
"GrossProfitMonthlyChange": -4.55e+05,
"IndirectCostsMonthlyChange": -4.248e+05,
"OperatingProfitMonthlyChange": -30192 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 338,
"SalesValue": 57282,
"Distribution":  13.14,
"CostofSales": 145.53,
"Price": 169.47,
"GrossProfit":  57136,
"IndirectCosts":  53345,
"OperatingProfit": 3791.4,
"UnitSalesMonthlyChange": -276,
"SalesValueMonthlyChange": -43247,
"DistributionMonthlyChange":  -7.32,
"CostofSalesMonthlyChange": -109.88,
"PriceMonthlyChange":   5.74,
"GrossProfitMonthlyChange": -43137,
"IndirectCostsMonthlyChange": -40275,
"OperatingProfitMonthlyChange":  -2862 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 799,
"SalesValue": 124005,
"Distribution":  21.92,
"CostofSales": 315.05,
"Price":  155.2,
"GrossProfit": 1.2369e+05,
"IndirectCosts": 1.1548e+05,
"OperatingProfit": 8207.6,
"UnitSalesMonthlyChange": -472,
"SalesValueMonthlyChange": -64786,
"DistributionMonthlyChange":  -12.6,
"CostofSalesMonthlyChange": -164.6,
"PriceMonthlyChange":   6.66,
"GrossProfitMonthlyChange": -64621,
"IndirectCostsMonthlyChange": -60334,
"OperatingProfitMonthlyChange": -4287.8 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 293,
"SalesValue": 23635,
"Distribution":  11.36,
"CostofSales":  60.05,
"Price":  80.67,
"GrossProfit":  23575,
"IndirectCosts":  22011,
"OperatingProfit": 1564.2,
"UnitSalesMonthlyChange": -43,
"SalesValueMonthlyChange": -2988,
"DistributionMonthlyChange":  -3.99,
"CostofSalesMonthlyChange":  -7.59,
"PriceMonthlyChange":   1.43,
"GrossProfitMonthlyChange": -2980.4,
"IndirectCostsMonthlyChange": -2782.1,
"OperatingProfitMonthlyChange": -198.33 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 351,
"SalesValue": 20206,
"Distribution":   6.25,
"CostofSales":  51.34,
"Price":  57.57,
"GrossProfit":  20155,
"IndirectCosts":  18817,
"OperatingProfit": 1337.2,
"UnitSalesMonthlyChange": -103,
"SalesValueMonthlyChange": -5767,
"DistributionMonthlyChange":  -1.33,
"CostofSalesMonthlyChange": -14.65,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange": -5752.4,
"IndirectCostsMonthlyChange": -5370.8,
"OperatingProfitMonthlyChange": -381.51 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 273,
"SalesValue": 27722,
"Distribution":  11.09,
"CostofSales":  70.43,
"Price": 101.55,
"GrossProfit":  27652,
"IndirectCosts":  25817,
"OperatingProfit": 1834.5,
"UnitSalesMonthlyChange": -33,
"SalesValueMonthlyChange": -3269,
"DistributionMonthlyChange":  -3.87,
"CostofSalesMonthlyChange":  -8.31,
"PriceMonthlyChange":   0.27,
"GrossProfitMonthlyChange": -3260.7,
"IndirectCostsMonthlyChange": -3044.1,
"OperatingProfitMonthlyChange": -216.55 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 953,
"SalesValue": 86864,
"Distribution":  24.98,
"CostofSales": 220.69,
"Price":  91.15,
"GrossProfit":  86643,
"IndirectCosts":  80894,
"OperatingProfit": 5749.5,
"UnitSalesMonthlyChange": -152,
"SalesValueMonthlyChange": -11790,
"DistributionMonthlyChange":  -8.46,
"CostofSalesMonthlyChange": -29.95,
"PriceMonthlyChange":   1.87,
"GrossProfitMonthlyChange": -11760,
"IndirectCostsMonthlyChange": -10980,
"OperatingProfitMonthlyChange": -780.35 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 389,
"SalesValue": 25159,
"Distribution":  10.66,
"CostofSales":  63.92,
"Price":  64.68,
"GrossProfit":  25095,
"IndirectCosts":  23430,
"OperatingProfit": 1665.6,
"UnitSalesMonthlyChange": -142,
"SalesValueMonthlyChange": -9341,
"DistributionMonthlyChange":   -3.1,
"CostofSalesMonthlyChange": -23.73,
"PriceMonthlyChange":  -0.29,
"GrossProfitMonthlyChange": -9317.3,
"IndirectCostsMonthlyChange": -8699.4,
"OperatingProfitMonthlyChange": -617.89 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1822,
"SalesValue": 108704,
"Distribution":  22.77,
"CostofSales": 276.17,
"Price":  59.66,
"GrossProfit": 1.0843e+05,
"IndirectCosts": 1.0123e+05,
"OperatingProfit":   7195,
"UnitSalesMonthlyChange": -398,
"SalesValueMonthlyChange": -22917,
"DistributionMonthlyChange":   -6.9,
"CostofSalesMonthlyChange": -58.23,
"PriceMonthlyChange":   0.37,
"GrossProfitMonthlyChange": -22859,
"IndirectCostsMonthlyChange": -21342,
"OperatingProfitMonthlyChange": -1516.8 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 302,
"SalesValue": 49893,
"Distribution":   9.02,
"CostofSales": 126.76,
"Price": 165.21,
"GrossProfit":  49766,
"IndirectCosts":  46464,
"OperatingProfit": 3302.3,
"UnitSalesMonthlyChange": -157,
"SalesValueMonthlyChange": -24652,
"DistributionMonthlyChange":  -6.47,
"CostofSalesMonthlyChange": -62.63,
"PriceMonthlyChange":    2.8,
"GrossProfitMonthlyChange": -24589,
"IndirectCostsMonthlyChange": -22957,
"OperatingProfitMonthlyChange":  -1632 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 252,
"SalesValue": 26473,
"Distribution":   7.18,
"CostofSales":  67.25,
"Price": 105.05,
"GrossProfit":  26406,
"IndirectCosts":  24653,
"OperatingProfit": 1752.6,
"UnitSalesMonthlyChange": -56,
"SalesValueMonthlyChange": -5654,
"DistributionMonthlyChange":  -1.45,
"CostofSalesMonthlyChange": -14.37,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": -5639.6,
"IndirectCostsMonthlyChange": -5265.8,
"OperatingProfitMonthlyChange": -373.85 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1666,
"SalesValue": 140885,
"Distribution":  34.64,
"CostofSales": 357.93,
"Price":  84.56,
"GrossProfit": 1.4053e+05,
"IndirectCosts": 1.312e+05,
"OperatingProfit":   9325,
"UnitSalesMonthlyChange": -4192,
"SalesValueMonthlyChange": -264674,
"DistributionMonthlyChange":  -2.86,
"CostofSalesMonthlyChange": -672.43,
"PriceMonthlyChange":  15.33,
"GrossProfitMonthlyChange": -2.64e+05,
"IndirectCostsMonthlyChange": -2.4648e+05,
"OperatingProfitMonthlyChange": -17518 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 193,
"SalesValue": 17650,
"Distribution":   7.48,
"CostofSales":  44.84,
"Price":  91.45,
"GrossProfit":  17605,
"IndirectCosts":  16437,
"OperatingProfit": 1168.6,
"UnitSalesMonthlyChange": -63,
"SalesValueMonthlyChange": -6011,
"DistributionMonthlyChange":   -1.7,
"CostofSalesMonthlyChange": -15.27,
"PriceMonthlyChange":  -0.98,
"GrossProfitMonthlyChange": -5995.7,
"IndirectCostsMonthlyChange": -5598.2,
"OperatingProfitMonthlyChange": -397.49 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1124,
"SalesValue": 108205,
"Distribution":  18.77,
"CostofSales": 274.91,
"Price":  96.27,
"GrossProfit": 1.0793e+05,
"IndirectCosts": 1.0077e+05,
"OperatingProfit": 7161.6,
"UnitSalesMonthlyChange": -372,
"SalesValueMonthlyChange": -36964,
"DistributionMonthlyChange":  -6.16,
"CostofSalesMonthlyChange":  -93.9,
"PriceMonthlyChange":  -0.77,
"GrossProfitMonthlyChange": -36870,
"IndirectCostsMonthlyChange": -34423,
"OperatingProfitMonthlyChange": -2446.9 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7062,
"SalesValue": 554819,
"Distribution":  39.43,
"CostofSales": 1409.6,
"Price":  78.56,
"GrossProfit": 5.5341e+05,
"IndirectCosts": 5.1669e+05,
"OperatingProfit":  36722,
"UnitSalesMonthlyChange": -1569,
"SalesValueMonthlyChange": -104841,
"DistributionMonthlyChange": -12.61,
"CostofSalesMonthlyChange": -266.36,
"PriceMonthlyChange":   2.13,
"GrossProfitMonthlyChange": -1.0457e+05,
"IndirectCostsMonthlyChange": -97635,
"OperatingProfitMonthlyChange": -6939.8 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 18667,
"SalesValue": 1166324,
"Distribution":  35.87,
"CostofSales": 2963.2,
"Price":  62.48,
"GrossProfit": 1.1634e+06,
"IndirectCosts": 1.0862e+06,
"OperatingProfit":  77196,
"UnitSalesMonthlyChange": -22945,
"SalesValueMonthlyChange": -1273785,
"DistributionMonthlyChange": -14.91,
"CostofSalesMonthlyChange": -3236.2,
"PriceMonthlyChange":   3.84,
"GrossProfitMonthlyChange": -1.2705e+06,
"IndirectCostsMonthlyChange": -1.1862e+06,
"OperatingProfitMonthlyChange": -84309 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 772,
"SalesValue": 55072,
"Distribution":     19,
"CostofSales": 139.91,
"Price":  71.34,
"GrossProfit":  54932,
"IndirectCosts":  51287,
"OperatingProfit": 3644.9,
"UnitSalesMonthlyChange": -277,
"SalesValueMonthlyChange": -19095,
"DistributionMonthlyChange":  -7.22,
"CostofSalesMonthlyChange": -48.52,
"PriceMonthlyChange":   0.64,
"GrossProfitMonthlyChange": -19046,
"IndirectCostsMonthlyChange": -17783,
"OperatingProfitMonthlyChange": -1263.8 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5512,
"SalesValue": 407323,
"Distribution":  40.89,
"CostofSales": 1034.8,
"Price":   73.9,
"GrossProfit": 4.0629e+05,
"IndirectCosts": 3.7933e+05,
"OperatingProfit":  26960,
"UnitSalesMonthlyChange": 2418,
"SalesValueMonthlyChange": 170278,
"DistributionMonthlyChange":   5.03,
"CostofSalesMonthlyChange":  432.6,
"PriceMonthlyChange":  -2.71,
"GrossProfitMonthlyChange": 1.6985e+05,
"IndirectCostsMonthlyChange": 1.5857e+05,
"OperatingProfitMonthlyChange":  11271 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 595,
"SalesValue": 44747,
"Distribution":   9.57,
"CostofSales": 113.68,
"Price":  75.21,
"GrossProfit":  44633,
"IndirectCosts":  41671,
"OperatingProfit": 2961.9,
"UnitSalesMonthlyChange": -371,
"SalesValueMonthlyChange": -22646,
"DistributionMonthlyChange":  -3.93,
"CostofSalesMonthlyChange": -57.54,
"PriceMonthlyChange":   5.44,
"GrossProfitMonthlyChange": -22588,
"IndirectCostsMonthlyChange": -21090,
"OperatingProfitMonthlyChange": -1498.5 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1703,
"SalesValue": 188924,
"Distribution":  44.43,
"CostofSales": 479.98,
"Price": 110.94,
"GrossProfit": 1.8844e+05,
"IndirectCosts": 1.7594e+05,
"OperatingProfit":  12504,
"UnitSalesMonthlyChange": -809,
"SalesValueMonthlyChange": -82103,
"DistributionMonthlyChange":   2.84,
"CostofSalesMonthlyChange": -208.59,
"PriceMonthlyChange":   3.05,
"GrossProfitMonthlyChange": -81894,
"IndirectCostsMonthlyChange": -76460,
"OperatingProfitMonthlyChange": -5434.4 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 182,
"SalesValue": 23049,
"Distribution":   4.38,
"CostofSales":  58.56,
"Price": 126.64,
"GrossProfit":  22990,
"IndirectCosts":  21465,
"OperatingProfit": 1525.6,
"UnitSalesMonthlyChange": -104,
"SalesValueMonthlyChange": -12769,
"DistributionMonthlyChange":  -1.13,
"CostofSalesMonthlyChange": -32.44,
"PriceMonthlyChange":    1.4,
"GrossProfitMonthlyChange": -12737,
"IndirectCostsMonthlyChange": -11891,
"OperatingProfitMonthlyChange": -845.51 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1513,
"SalesValue": 189452,
"Distribution":  19.57,
"CostofSales": 481.33,
"Price": 125.22,
"GrossProfit": 1.8897e+05,
"IndirectCosts": 1.7643e+05,
"OperatingProfit":  12539,
"UnitSalesMonthlyChange": 224,
"SalesValueMonthlyChange": 23985,
"DistributionMonthlyChange":  -4.17,
"CostofSalesMonthlyChange":  60.95,
"PriceMonthlyChange":  -3.15,
"GrossProfitMonthlyChange":  23924,
"IndirectCostsMonthlyChange":  22337,
"OperatingProfitMonthlyChange":   1587 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4319,
"SalesValue": 481286,
"Distribution":  35.25,
"CostofSales": 1222.8,
"Price": 111.43,
"GrossProfit": 4.8006e+05,
"IndirectCosts": 4.4821e+05,
"OperatingProfit":  31855,
"UnitSalesMonthlyChange": -3204,
"SalesValueMonthlyChange": -304209,
"DistributionMonthlyChange": -13.06,
"CostofSalesMonthlyChange": -772.87,
"PriceMonthlyChange":   7.02,
"GrossProfitMonthlyChange": -3.0344e+05,
"IndirectCostsMonthlyChange": -2.833e+05,
"OperatingProfitMonthlyChange": -20134 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 2751,
"SalesValue": 278540,
"Distribution":  23.74,
"CostofSales": 707.66,
"Price": 101.25,
"GrossProfit": 2.7783e+05,
"IndirectCosts": 2.594e+05,
"OperatingProfit":  18436,
"UnitSalesMonthlyChange": -506,
"SalesValueMonthlyChange": -50600,
"DistributionMonthlyChange":   -5.8,
"CostofSalesMonthlyChange": -128.55,
"PriceMonthlyChange":   0.19,
"GrossProfitMonthlyChange": -50471,
"IndirectCostsMonthlyChange": -47122,
"OperatingProfitMonthlyChange": -3349.3 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 196,
"SalesValue": 24964,
"Distribution":   2.73,
"CostofSales":  63.42,
"Price": 127.37,
"GrossProfit":  24901,
"IndirectCosts":  23248,
"OperatingProfit": 1652.7,
"UnitSalesMonthlyChange": 4,
"SalesValueMonthlyChange": 458,
"DistributionMonthlyChange":  -0.53,
"CostofSalesMonthlyChange":   1.16,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": 456.84,
"IndirectCostsMonthlyChange": 425.78,
"OperatingProfitMonthlyChange":  31.06 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2107,
"SalesValue": 123086,
"Distribution":  20.13,
"CostofSales": 312.71,
"Price":  58.42,
"GrossProfit": 1.2277e+05,
"IndirectCosts": 1.1463e+05,
"OperatingProfit":   8147,
"UnitSalesMonthlyChange": 741,
"SalesValueMonthlyChange": 36220,
"DistributionMonthlyChange":  -9.37,
"CostofSalesMonthlyChange":  92.02,
"PriceMonthlyChange":  -5.17,
"GrossProfitMonthlyChange":  36128,
"IndirectCostsMonthlyChange":  33731,
"OperatingProfitMonthlyChange": 2397.1 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 48851,
"SalesValue": 3023493,
"Distribution":  70.96,
"CostofSales": 7681.5,
"Price":  61.89,
"GrossProfit": 3.0158e+06,
"IndirectCosts": 2.8157e+06,
"OperatingProfit": 2.0012e+05,
"UnitSalesMonthlyChange": 36115,
"SalesValueMonthlyChange": 2239711,
"DistributionMonthlyChange":  34.69,
"CostofSalesMonthlyChange": 5690.2,
"PriceMonthlyChange":   0.35,
"GrossProfitMonthlyChange": 2.234e+06,
"IndirectCostsMonthlyChange": 2.0858e+06,
"OperatingProfitMonthlyChange": 1.4824e+05 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4855,
"SalesValue": 358792,
"Distribution":  32.11,
"CostofSales": 911.55,
"Price":   73.9,
"GrossProfit": 3.5788e+05,
"IndirectCosts": 3.3413e+05,
"OperatingProfit":  23747,
"UnitSalesMonthlyChange": -613,
"SalesValueMonthlyChange": -46993,
"DistributionMonthlyChange": -10.25,
"CostofSalesMonthlyChange": -119.39,
"PriceMonthlyChange":  -0.31,
"GrossProfitMonthlyChange": -46874,
"IndirectCostsMonthlyChange": -43763,
"OperatingProfitMonthlyChange": -3110.7 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1600,
"SalesValue": 108377,
"Distribution":  20.53,
"CostofSales": 275.34,
"Price":  67.74,
"GrossProfit": 1.081e+05,
"IndirectCosts": 1.0093e+05,
"OperatingProfit": 7173.4,
"UnitSalesMonthlyChange": -978,
"SalesValueMonthlyChange": -62386,
"DistributionMonthlyChange": -10.35,
"CostofSalesMonthlyChange": -158.5,
"PriceMonthlyChange":    1.5,
"GrossProfitMonthlyChange": -62228,
"IndirectCostsMonthlyChange": -58099,
"OperatingProfitMonthlyChange":  -4129 
},
{
 "Date": "01/05/2012",
"Month": "May-12",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 166,
"SalesValue": 14133,
"Distribution":   5.46,
"CostofSales":   35.9,
"Price":  85.14,
"GrossProfit":  14097,
"IndirectCosts":  13162,
"OperatingProfit": 935.43,
"UnitSalesMonthlyChange": -312,
"SalesValueMonthlyChange": -22534,
"DistributionMonthlyChange":  -6.47,
"CostofSalesMonthlyChange": -57.26,
"PriceMonthlyChange":   8.43,
"GrossProfitMonthlyChange": -22477,
"IndirectCostsMonthlyChange": -20985,
"OperatingProfitMonthlyChange": -1491.8 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2552,
"SalesValue": 133925,
"Distribution":  98.52,
"CostofSales": 340.25,
"Price":  52.48,
"GrossProfit": 1.3358e+05,
"IndirectCosts": 1.2472e+05,
"OperatingProfit": 8864.4,
"UnitSalesMonthlyChange": 655,
"SalesValueMonthlyChange": 30087,
"DistributionMonthlyChange":   2.28,
"CostofSalesMonthlyChange":  76.44,
"PriceMonthlyChange":  -2.26,
"GrossProfitMonthlyChange":  30011,
"IndirectCostsMonthlyChange":  28019,
"OperatingProfitMonthlyChange": 1991.9 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 782,
"SalesValue": 34980,
"Distribution":  15.66,
"CostofSales":  88.87,
"Price":  44.73,
"GrossProfit":  34891,
"IndirectCosts":  32576,
"OperatingProfit": 2315.2,
"UnitSalesMonthlyChange": 163,
"SalesValueMonthlyChange": 5995,
"DistributionMonthlyChange":   1.05,
"CostofSalesMonthlyChange":  15.23,
"PriceMonthlyChange":   -2.1,
"GrossProfitMonthlyChange": 5979.8,
"IndirectCostsMonthlyChange": 5582.6,
"OperatingProfitMonthlyChange": 397.18 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 316,
"SalesValue": 27757,
"Distribution":  31.32,
"CostofSales":  70.52,
"Price":  87.84,
"GrossProfit":  27686,
"IndirectCosts":  25850,
"OperatingProfit":   1837,
"UnitSalesMonthlyChange": 41,
"SalesValueMonthlyChange": 4295,
"DistributionMonthlyChange":    0.4,
"CostofSalesMonthlyChange":  10.91,
"PriceMonthlyChange":   2.52,
"GrossProfitMonthlyChange": 4284.1,
"IndirectCostsMonthlyChange": 4000.2,
"OperatingProfitMonthlyChange":  283.9 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 451,
"SalesValue": 40214,
"Distribution":  42.37,
"CostofSales": 102.17,
"Price":  89.17,
"GrossProfit":  40112,
"IndirectCosts":  37450,
"OperatingProfit": 2661.8,
"UnitSalesMonthlyChange": 170,
"SalesValueMonthlyChange": 15921,
"DistributionMonthlyChange":   2.08,
"CostofSalesMonthlyChange":  40.45,
"PriceMonthlyChange":   2.72,
"GrossProfitMonthlyChange":  15881,
"IndirectCostsMonthlyChange":  14826,
"OperatingProfitMonthlyChange": 1054.3 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2032,
"SalesValue": 188231,
"Distribution":  98.81,
"CostofSales": 478.22,
"Price":  92.63,
"GrossProfit": 1.8775e+05,
"IndirectCosts": 1.7529e+05,
"OperatingProfit":  12458,
"UnitSalesMonthlyChange": -284,
"SalesValueMonthlyChange": -15536,
"DistributionMonthlyChange":   0.25,
"CostofSalesMonthlyChange": -39.47,
"PriceMonthlyChange":   4.65,
"GrossProfitMonthlyChange": -15497,
"IndirectCostsMonthlyChange": -14468,
"OperatingProfitMonthlyChange":  -1029 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2440,
"SalesValue": 179878,
"Distribution":  79.59,
"CostofSales":    457,
"Price":  73.72,
"GrossProfit": 1.7942e+05,
"IndirectCosts": 1.6752e+05,
"OperatingProfit":  11906,
"UnitSalesMonthlyChange": -346,
"SalesValueMonthlyChange": -20941,
"DistributionMonthlyChange":  -4.19,
"CostofSalesMonthlyChange":  -53.2,
"PriceMonthlyChange":   1.64,
"GrossProfitMonthlyChange": -20888,
"IndirectCostsMonthlyChange": -19502,
"OperatingProfitMonthlyChange": -1385.9 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 35578,
"SalesValue": 2100036,
"Distribution":  98.22,
"CostofSales": 5335.4,
"Price":  59.03,
"GrossProfit": 2.0947e+06,
"IndirectCosts": 1.9557e+06,
"OperatingProfit": 1.39e+05,
"UnitSalesMonthlyChange": 21372,
"SalesValueMonthlyChange": 1228324,
"DistributionMonthlyChange":  -0.15,
"CostofSalesMonthlyChange": 3120.7,
"PriceMonthlyChange":  -2.33,
"GrossProfitMonthlyChange": 1.2252e+06,
"IndirectCostsMonthlyChange": 1.1439e+06,
"OperatingProfitMonthlyChange":  81300 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 717,
"SalesValue": 114298,
"Distribution":  95.05,
"CostofSales": 290.39,
"Price": 159.41,
"GrossProfit": 1.1401e+05,
"IndirectCosts": 1.0644e+05,
"OperatingProfit": 7564.9,
"UnitSalesMonthlyChange": 181,
"SalesValueMonthlyChange": 27116,
"DistributionMonthlyChange":   1.42,
"CostofSalesMonthlyChange":  68.89,
"PriceMonthlyChange":  -3.24,
"GrossProfitMonthlyChange":  27047,
"IndirectCostsMonthlyChange":  25252,
"OperatingProfitMonthlyChange": 1794.9 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1072,
"SalesValue": 153105,
"Distribution":  97.99,
"CostofSales": 388.98,
"Price": 142.82,
"GrossProfit": 1.5272e+05,
"IndirectCosts": 1.4258e+05,
"OperatingProfit":  10134,
"UnitSalesMonthlyChange": 216,
"SalesValueMonthlyChange": 27121,
"DistributionMonthlyChange":   2.18,
"CostofSalesMonthlyChange":   68.9,
"PriceMonthlyChange":  -4.36,
"GrossProfitMonthlyChange":  27052,
"IndirectCostsMonthlyChange":  25257,
"OperatingProfitMonthlyChange": 1794.9 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 620,
"SalesValue": 46156,
"Distribution":  94.98,
"CostofSales": 117.26,
"Price":  74.45,
"GrossProfit":  46039,
"IndirectCosts":  42984,
"OperatingProfit": 3054.8,
"UnitSalesMonthlyChange": -74,
"SalesValueMonthlyChange": -4403,
"DistributionMonthlyChange":   2.58,
"CostofSalesMonthlyChange": -11.19,
"PriceMonthlyChange":    1.6,
"GrossProfitMonthlyChange": -4391.8,
"IndirectCostsMonthlyChange": -4100.2,
"OperatingProfitMonthlyChange": -291.61 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 644,
"SalesValue": 35248,
"Distribution":  43.55,
"CostofSales":  89.55,
"Price":  54.73,
"GrossProfit":  35158,
"IndirectCosts":  32826,
"OperatingProfit": 2332.8,
"UnitSalesMonthlyChange": 72,
"SalesValueMonthlyChange": 4377,
"DistributionMonthlyChange":  -4.86,
"CostofSalesMonthlyChange":  11.12,
"PriceMonthlyChange":   0.76,
"GrossProfitMonthlyChange": 4365.9,
"IndirectCostsMonthlyChange": 4076.2,
"OperatingProfitMonthlyChange":  289.7 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 613,
"SalesValue": 60202,
"Distribution":  95.51,
"CostofSales": 152.95,
"Price":  98.21,
"GrossProfit":  60049,
"IndirectCosts":  56064,
"OperatingProfit":   3985,
"UnitSalesMonthlyChange": 170,
"SalesValueMonthlyChange": 16656,
"DistributionMonthlyChange":   1.33,
"CostofSalesMonthlyChange":  42.32,
"PriceMonthlyChange":  -0.09,
"GrossProfitMonthlyChange":  16614,
"IndirectCostsMonthlyChange":  15511,
"OperatingProfitMonthlyChange": 1102.4 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1056,
"SalesValue": 93651,
"Distribution":  97.57,
"CostofSales": 237.93,
"Price":  88.68,
"GrossProfit":  93413,
"IndirectCosts":  87215,
"OperatingProfit": 6198.5,
"UnitSalesMonthlyChange": -17,
"SalesValueMonthlyChange": -1120,
"DistributionMonthlyChange":   0.46,
"CostofSalesMonthlyChange":  -2.84,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange": -1117.2,
"IndirectCostsMonthlyChange": -1042.7,
"OperatingProfitMonthlyChange": -74.51 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 976,
"SalesValue": 59299,
"Distribution":  73.44,
"CostofSales": 150.65,
"Price":  60.76,
"GrossProfit":  59148,
"IndirectCosts":  55224,
"OperatingProfit": 3924.7,
"UnitSalesMonthlyChange": 160,
"SalesValueMonthlyChange": 9498,
"DistributionMonthlyChange":   1.36,
"CostofSalesMonthlyChange":  24.12,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange": 9473.9,
"IndirectCostsMonthlyChange": 8845.2,
"OperatingProfitMonthlyChange": 628.65 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3291,
"SalesValue": 186287,
"Distribution":  98.39,
"CostofSales": 473.28,
"Price":   56.6,
"GrossProfit": 1.8581e+05,
"IndirectCosts": 1.7348e+05,
"OperatingProfit":  12330,
"UnitSalesMonthlyChange": 549,
"SalesValueMonthlyChange": 32071,
"DistributionMonthlyChange":   0.43,
"CostofSalesMonthlyChange":  81.48,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange":  31990,
"IndirectCostsMonthlyChange":  29866,
"OperatingProfitMonthlyChange": 2123.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 135,
"SalesValue": 20995,
"Distribution":  39.29,
"CostofSales":  53.34,
"Price": 155.52,
"GrossProfit":  20942,
"IndirectCosts":  19552,
"OperatingProfit":   1390,
"UnitSalesMonthlyChange": -44,
"SalesValueMonthlyChange": -6173,
"DistributionMonthlyChange":  -9.57,
"CostofSalesMonthlyChange": -15.68,
"PriceMonthlyChange":   3.74,
"GrossProfitMonthlyChange": -6157.3,
"IndirectCostsMonthlyChange": -5749.1,
"OperatingProfitMonthlyChange": -408.21 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 202,
"SalesValue": 20549,
"Distribution":  18.77,
"CostofSales":  52.21,
"Price": 101.73,
"GrossProfit":  20497,
"IndirectCosts":  19137,
"OperatingProfit": 1359.7,
"UnitSalesMonthlyChange": 31,
"SalesValueMonthlyChange": 3077,
"DistributionMonthlyChange":   0.68,
"CostofSalesMonthlyChange":   7.82,
"PriceMonthlyChange":  -0.45,
"GrossProfitMonthlyChange": 3069.2,
"IndirectCostsMonthlyChange": 2865.9,
"OperatingProfitMonthlyChange": 203.28 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 808,
"SalesValue": 74585,
"Distribution":     88,
"CostofSales": 189.49,
"Price":  92.31,
"GrossProfit":  74396,
"IndirectCosts":  69459,
"OperatingProfit": 4936.8,
"UnitSalesMonthlyChange": 228,
"SalesValueMonthlyChange": 21420,
"DistributionMonthlyChange": -10.13,
"CostofSalesMonthlyChange":  54.42,
"PriceMonthlyChange":   0.65,
"GrossProfitMonthlyChange":  21366,
"IndirectCostsMonthlyChange":  19948,
"OperatingProfitMonthlyChange": 1417.7 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 938,
"SalesValue": 80843,
"Distribution":  79.57,
"CostofSales": 205.39,
"Price":  86.19,
"GrossProfit":  80638,
"IndirectCosts":  75287,
"OperatingProfit":   5351,
"UnitSalesMonthlyChange": 428,
"SalesValueMonthlyChange": 36898,
"DistributionMonthlyChange":   9.99,
"CostofSalesMonthlyChange":  93.74,
"PriceMonthlyChange":   0.02,
"GrossProfitMonthlyChange":  36804,
"IndirectCostsMonthlyChange":  34362,
"OperatingProfitMonthlyChange": 2442.6 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2154,
"SalesValue": 199246,
"Distribution":  99.34,
"CostofSales": 506.21,
"Price":   92.5,
"GrossProfit": 1.9874e+05,
"IndirectCosts": 1.8555e+05,
"OperatingProfit":  13187,
"UnitSalesMonthlyChange": 515,
"SalesValueMonthlyChange": 47692,
"DistributionMonthlyChange":   1.43,
"CostofSalesMonthlyChange": 121.17,
"PriceMonthlyChange":   0.03,
"GrossProfitMonthlyChange":  47571,
"IndirectCostsMonthlyChange":  44414,
"OperatingProfitMonthlyChange": 3156.4 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4149,
"SalesValue": 315302,
"Distribution":  99.64,
"CostofSales": 801.05,
"Price":  75.99,
"GrossProfit": 3.145e+05,
"IndirectCosts": 2.9363e+05,
"OperatingProfit":  20869,
"UnitSalesMonthlyChange": -1102,
"SalesValueMonthlyChange": -70405,
"DistributionMonthlyChange":   0.18,
"CostofSalesMonthlyChange": -178.88,
"PriceMonthlyChange":   2.54,
"GrossProfitMonthlyChange": -70226,
"IndirectCostsMonthlyChange": -65566,
"OperatingProfitMonthlyChange": -4659.7 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 24490,
"SalesValue": 1495464,
"Distribution":  99.41,
"CostofSales": 3799.4,
"Price":  61.06,
"GrossProfit": 1.4917e+06,
"IndirectCosts": 1.3927e+06,
"OperatingProfit":  98981,
"UnitSalesMonthlyChange": 1548,
"SalesValueMonthlyChange": 88919,
"DistributionMonthlyChange":  -0.33,
"CostofSalesMonthlyChange": 225.91,
"PriceMonthlyChange":  -0.25,
"GrossProfitMonthlyChange":  88693,
"IndirectCostsMonthlyChange":  82808,
"OperatingProfitMonthlyChange":   5885 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1879,
"SalesValue": 118758,
"Distribution":  99.01,
"CostofSales": 301.72,
"Price":   63.2,
"GrossProfit": 1.1846e+05,
"IndirectCosts": 1.106e+05,
"OperatingProfit": 7860.3,
"UnitSalesMonthlyChange": 212,
"SalesValueMonthlyChange": 13283,
"DistributionMonthlyChange":   1.61,
"CostofSalesMonthlyChange":  33.75,
"PriceMonthlyChange":  -0.07,
"GrossProfitMonthlyChange":  13249,
"IndirectCostsMonthlyChange":  12370,
"OperatingProfitMonthlyChange":  878.8 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 934,
"SalesValue": 77865,
"Distribution":  72.44,
"CostofSales": 197.83,
"Price":  83.37,
"GrossProfit":  77667,
"IndirectCosts":  72513,
"OperatingProfit": 5153.7,
"UnitSalesMonthlyChange": 215,
"SalesValueMonthlyChange": 17395,
"DistributionMonthlyChange":  12.25,
"CostofSalesMonthlyChange":   44.2,
"PriceMonthlyChange":  -0.73,
"GrossProfitMonthlyChange":  17351,
"IndirectCostsMonthlyChange":  16200,
"OperatingProfitMonthlyChange": 1151.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1831,
"SalesValue": 136972,
"Distribution":  94.68,
"CostofSales": 347.99,
"Price":  74.81,
"GrossProfit": 1.3662e+05,
"IndirectCosts": 1.2756e+05,
"OperatingProfit": 9065.7,
"UnitSalesMonthlyChange": -460,
"SalesValueMonthlyChange": -27822,
"DistributionMonthlyChange":  -0.14,
"CostofSalesMonthlyChange": -70.68,
"PriceMonthlyChange":   2.88,
"GrossProfitMonthlyChange": -27751,
"IndirectCostsMonthlyChange": -25910,
"OperatingProfitMonthlyChange": -1841.5 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1455,
"SalesValue": 166180,
"Distribution":  99.25,
"CostofSales":  422.2,
"Price": 114.21,
"GrossProfit": 1.6576e+05,
"IndirectCosts": 1.5476e+05,
"OperatingProfit":  10999,
"UnitSalesMonthlyChange": -587,
"SalesValueMonthlyChange": -49659,
"DistributionMonthlyChange":   -0.3,
"CostofSalesMonthlyChange": -126.16,
"PriceMonthlyChange":   8.51,
"GrossProfitMonthlyChange": -49533,
"IndirectCostsMonthlyChange": -46246,
"OperatingProfitMonthlyChange": -3286.8 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 503,
"SalesValue": 59771,
"Distribution":  42.05,
"CostofSales": 151.85,
"Price": 118.83,
"GrossProfit":  59619,
"IndirectCosts":  55663,
"OperatingProfit": 3956.3,
"UnitSalesMonthlyChange": 152,
"SalesValueMonthlyChange": 18446,
"DistributionMonthlyChange":  -4.27,
"CostofSalesMonthlyChange":  46.86,
"PriceMonthlyChange":   1.09,
"GrossProfitMonthlyChange":  18399,
"IndirectCostsMonthlyChange":  17178,
"OperatingProfitMonthlyChange": 1221.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2612,
"SalesValue": 305634,
"Distribution":  96.88,
"CostofSales":  776.5,
"Price": 117.01,
"GrossProfit": 3.0486e+05,
"IndirectCosts": 2.8463e+05,
"OperatingProfit":  20229,
"UnitSalesMonthlyChange": 385,
"SalesValueMonthlyChange": 46844,
"DistributionMonthlyChange":   2.05,
"CostofSalesMonthlyChange": 119.02,
"PriceMonthlyChange":    0.8,
"GrossProfitMonthlyChange":  46725,
"IndirectCostsMonthlyChange":  43625,
"OperatingProfitMonthlyChange": 3100.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4248,
"SalesValue": 446872,
"Distribution":    100,
"CostofSales": 1135.3,
"Price":  105.2,
"GrossProfit": 4.4574e+05,
"IndirectCosts": 4.1616e+05,
"OperatingProfit":  29578,
"UnitSalesMonthlyChange": 304,
"SalesValueMonthlyChange": 36653,
"DistributionMonthlyChange":   0.21,
"CostofSalesMonthlyChange":  93.12,
"PriceMonthlyChange":   1.19,
"GrossProfitMonthlyChange":  36560,
"IndirectCostsMonthlyChange":  34134,
"OperatingProfitMonthlyChange": 2426.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 10547,
"SalesValue": 937855,
"Distribution":  97.14,
"CostofSales": 2382.7,
"Price":  88.92,
"GrossProfit": 9.3547e+05,
"IndirectCosts": 8.734e+05,
"OperatingProfit":  62074,
"UnitSalesMonthlyChange": 5332,
"SalesValueMonthlyChange": 447993,
"DistributionMonthlyChange":   0.79,
"CostofSalesMonthlyChange": 1138.2,
"PriceMonthlyChange":  -5.01,
"GrossProfitMonthlyChange": 4.4685e+05,
"IndirectCostsMonthlyChange": 4.172e+05,
"OperatingProfitMonthlyChange":  29651 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 677,
"SalesValue": 69199,
"Distribution":  32.61,
"CostofSales": 175.81,
"Price": 102.21,
"GrossProfit":  69023,
"IndirectCosts":  64443,
"OperatingProfit": 4579.9,
"UnitSalesMonthlyChange": 106,
"SalesValueMonthlyChange": 10453,
"DistributionMonthlyChange":   0.85,
"CostofSalesMonthlyChange":  26.56,
"PriceMonthlyChange":  -0.67,
"GrossProfitMonthlyChange":  10426,
"IndirectCostsMonthlyChange": 9734.8,
"OperatingProfitMonthlyChange": 691.67 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 668,
"SalesValue": 41375,
"Distribution":  73.79,
"CostofSales": 105.11,
"Price":  61.94,
"GrossProfit":  41270,
"IndirectCosts":  38531,
"OperatingProfit": 2738.7,
"UnitSalesMonthlyChange": -669,
"SalesValueMonthlyChange": -36528,
"DistributionMonthlyChange":  -7.05,
"CostofSalesMonthlyChange": -92.81,
"PriceMonthlyChange":   3.67,
"GrossProfitMonthlyChange": -36435,
"IndirectCostsMonthlyChange": -34017,
"OperatingProfitMonthlyChange": -2417.7 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1142,
"SalesValue": 89887,
"Distribution":  96.82,
"CostofSales": 228.37,
"Price":  78.71,
"GrossProfit":  89659,
"IndirectCosts":  83709,
"OperatingProfit": 5949.8,
"UnitSalesMonthlyChange": 195,
"SalesValueMonthlyChange": 15964,
"DistributionMonthlyChange":   1.16,
"CostofSalesMonthlyChange":  40.56,
"PriceMonthlyChange":   0.65,
"GrossProfitMonthlyChange":  15923,
"IndirectCostsMonthlyChange":  14866,
"OperatingProfitMonthlyChange":   1057 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5360,
"SalesValue": 358826,
"Distribution":  99.91,
"CostofSales": 911.63,
"Price":  66.95,
"GrossProfit": 3.5791e+05,
"IndirectCosts": 3.3416e+05,
"OperatingProfit":  23749,
"UnitSalesMonthlyChange": 2570,
"SalesValueMonthlyChange": 162085,
"DistributionMonthlyChange":   1.55,
"CostofSalesMonthlyChange": 411.79,
"PriceMonthlyChange":  -3.57,
"GrossProfitMonthlyChange": 1.6167e+05,
"IndirectCostsMonthlyChange": 1.5095e+05,
"OperatingProfitMonthlyChange":  10728 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4699,
"SalesValue": 300944,
"Distribution":  94.74,
"CostofSales": 764.58,
"Price":  64.04,
"GrossProfit": 3.0018e+05,
"IndirectCosts": 2.8026e+05,
"OperatingProfit":  19919,
"UnitSalesMonthlyChange": -212,
"SalesValueMonthlyChange": -9930,
"DistributionMonthlyChange":  -0.08,
"CostofSalesMonthlyChange": -25.23,
"PriceMonthlyChange":   0.74,
"GrossProfitMonthlyChange": -9904.8,
"IndirectCostsMonthlyChange": -9247.5,
"OperatingProfitMonthlyChange": -657.22 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 431,
"SalesValue": 36444,
"Distribution":  64.47,
"CostofSales":  92.59,
"Price":  84.56,
"GrossProfit":  36351,
"IndirectCosts":  33939,
"OperatingProfit": 2412.1,
"UnitSalesMonthlyChange": 78,
"SalesValueMonthlyChange": 6722,
"DistributionMonthlyChange":  -1.82,
"CostofSalesMonthlyChange":  17.08,
"PriceMonthlyChange":   0.36,
"GrossProfitMonthlyChange": 6704.9,
"IndirectCostsMonthlyChange": 6260.4,
"OperatingProfitMonthlyChange": 444.54 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1093,
"SalesValue": 60112,
"Distribution":  21.59,
"CostofSales": 152.72,
"Price":     55,
"GrossProfit":  59959,
"IndirectCosts":  55981,
"OperatingProfit": 3978.5,
"UnitSalesMonthlyChange": 284,
"SalesValueMonthlyChange": 13187,
"DistributionMonthlyChange":   3.45,
"CostofSalesMonthlyChange":   33.5,
"PriceMonthlyChange":     -3,
"GrossProfitMonthlyChange":  13154,
"IndirectCostsMonthlyChange":  12281,
"OperatingProfitMonthlyChange": 872.45 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 628,
"SalesValue": 28151,
"Distribution":   4.18,
"CostofSales":  71.52,
"Price":  44.83,
"GrossProfit":  28079,
"IndirectCosts":  26216,
"OperatingProfit": 1863.4,
"UnitSalesMonthlyChange": 63,
"SalesValueMonthlyChange": 1672,
"DistributionMonthlyChange":   0.53,
"CostofSalesMonthlyChange":   4.25,
"PriceMonthlyChange":  -2.04,
"GrossProfitMonthlyChange": 1667.8,
"IndirectCostsMonthlyChange": 1557.3,
"OperatingProfitMonthlyChange": 110.48 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2384,
"SalesValue": 186285,
"Distribution":  19.71,
"CostofSales": 473.27,
"Price":  78.14,
"GrossProfit": 1.8581e+05,
"IndirectCosts": 1.7348e+05,
"OperatingProfit":  12330,
"UnitSalesMonthlyChange": -2591,
"SalesValueMonthlyChange": -145770,
"DistributionMonthlyChange":  -1.59,
"CostofSalesMonthlyChange": -370.35,
"PriceMonthlyChange":   11.4,
"GrossProfitMonthlyChange": -1.454e+05,
"IndirectCostsMonthlyChange": -1.3575e+05,
"OperatingProfitMonthlyChange": -9648.2 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 457,
"SalesValue": 44351,
"Distribution":  10.17,
"CostofSales": 112.68,
"Price":  97.05,
"GrossProfit":  44238,
"IndirectCosts":  41303,
"OperatingProfit": 2935.1,
"UnitSalesMonthlyChange": 125,
"SalesValueMonthlyChange": 12966,
"DistributionMonthlyChange":   3.07,
"CostofSalesMonthlyChange":  32.95,
"PriceMonthlyChange":   2.52,
"GrossProfitMonthlyChange":  12933,
"IndirectCostsMonthlyChange":  12075,
"OperatingProfitMonthlyChange": 857.62 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2219,
"SalesValue": 216212,
"Distribution":  35.12,
"CostofSales": 549.31,
"Price":  97.44,
"GrossProfit": 2.1566e+05,
"IndirectCosts": 2.0135e+05,
"OperatingProfit":  14311,
"UnitSalesMonthlyChange": 306,
"SalesValueMonthlyChange": 37980,
"DistributionMonthlyChange":   6.07,
"CostofSalesMonthlyChange":  96.49,
"PriceMonthlyChange":   4.27,
"GrossProfitMonthlyChange":  37884,
"IndirectCostsMonthlyChange":  35369,
"OperatingProfitMonthlyChange": 2514.4 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4669,
"SalesValue": 351469,
"Distribution":  33.18,
"CostofSales": 892.94,
"Price":  75.28,
"GrossProfit": 3.5058e+05,
"IndirectCosts": 3.2731e+05,
"OperatingProfit":  23263,
"UnitSalesMonthlyChange": -768,
"SalesValueMonthlyChange": -51739,
"DistributionMonthlyChange":      1,
"CostofSalesMonthlyChange": -131.45,
"PriceMonthlyChange":   1.12,
"GrossProfitMonthlyChange": -51608,
"IndirectCostsMonthlyChange": -48183,
"OperatingProfitMonthlyChange": -3424.3 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 25739,
"SalesValue": 1539269,
"Distribution":  40.52,
"CostofSales": 3910.7,
"Price":   59.8,
"GrossProfit": 1.5354e+06,
"IndirectCosts": 1.4335e+06,
"OperatingProfit": 1.0188e+05,
"UnitSalesMonthlyChange": 17389,
"SalesValueMonthlyChange": 1001322,
"DistributionMonthlyChange":   4.91,
"CostofSalesMonthlyChange":   2544,
"PriceMonthlyChange":  -4.62,
"GrossProfitMonthlyChange": 9.9878e+05,
"IndirectCostsMonthlyChange": 9.325e+05,
"OperatingProfitMonthlyChange":  66275 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 470,
"SalesValue": 78431,
"Distribution":  16.88,
"CostofSales": 199.27,
"Price": 166.87,
"GrossProfit":  78232,
"IndirectCosts":  73041,
"OperatingProfit": 5190.8,
"UnitSalesMonthlyChange": 132,
"SalesValueMonthlyChange": 21149,
"DistributionMonthlyChange":   3.74,
"CostofSalesMonthlyChange":  53.74,
"PriceMonthlyChange":   -2.6,
"GrossProfitMonthlyChange":  21095,
"IndirectCostsMonthlyChange":  19696,
"OperatingProfitMonthlyChange": 1399.4 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1069,
"SalesValue": 164075,
"Distribution":   28.6,
"CostofSales": 416.85,
"Price": 153.48,
"GrossProfit": 1.6366e+05,
"IndirectCosts": 1.528e+05,
"OperatingProfit":  10859,
"UnitSalesMonthlyChange": 270,
"SalesValueMonthlyChange": 40070,
"DistributionMonthlyChange":   6.68,
"CostofSalesMonthlyChange":  101.8,
"PriceMonthlyChange":  -1.72,
"GrossProfitMonthlyChange":  39968,
"IndirectCostsMonthlyChange":  37316,
"OperatingProfitMonthlyChange": 2651.8 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 298,
"SalesValue": 24687,
"Distribution":  14.54,
"CostofSales":  62.72,
"Price":  82.84,
"GrossProfit":  24624,
"IndirectCosts":  22990,
"OperatingProfit":   1634,
"UnitSalesMonthlyChange": 5,
"SalesValueMonthlyChange": 1052,
"DistributionMonthlyChange":   3.18,
"CostofSalesMonthlyChange":   2.67,
"PriceMonthlyChange":   2.17,
"GrossProfitMonthlyChange": 1049.3,
"IndirectCostsMonthlyChange": 979.51,
"OperatingProfitMonthlyChange":  69.82 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 395,
"SalesValue": 22600,
"Distribution":   6.07,
"CostofSales":  57.42,
"Price":  57.22,
"GrossProfit":  22543,
"IndirectCosts":  21047,
"OperatingProfit": 1495.7,
"UnitSalesMonthlyChange": 44,
"SalesValueMonthlyChange": 2394,
"DistributionMonthlyChange":  -0.18,
"CostofSalesMonthlyChange":   6.08,
"PriceMonthlyChange":  -0.35,
"GrossProfitMonthlyChange": 2387.9,
"IndirectCostsMonthlyChange": 2229.5,
"OperatingProfitMonthlyChange": 158.45 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 327,
"SalesValue": 33115,
"Distribution":  13.83,
"CostofSales":  84.13,
"Price": 101.27,
"GrossProfit":  33031,
"IndirectCosts":  30839,
"OperatingProfit": 2192.2,
"UnitSalesMonthlyChange": 54,
"SalesValueMonthlyChange": 5393,
"DistributionMonthlyChange":   2.74,
"CostofSalesMonthlyChange":   13.7,
"PriceMonthlyChange":  -0.28,
"GrossProfitMonthlyChange": 5379.3,
"IndirectCostsMonthlyChange": 5021.6,
"OperatingProfitMonthlyChange":  357.7 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1180,
"SalesValue": 108002,
"Distribution":  31.52,
"CostofSales": 274.39,
"Price":  91.53,
"GrossProfit": 1.0773e+05,
"IndirectCosts": 1.0058e+05,
"OperatingProfit":   7148,
"UnitSalesMonthlyChange": 227,
"SalesValueMonthlyChange": 21138,
"DistributionMonthlyChange":   6.54,
"CostofSalesMonthlyChange":   53.7,
"PriceMonthlyChange":   0.38,
"GrossProfitMonthlyChange":  21084,
"IndirectCostsMonthlyChange":  19686,
"OperatingProfitMonthlyChange": 1398.5 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 536,
"SalesValue": 35309,
"Distribution":  12.21,
"CostofSales":  89.71,
"Price":  65.88,
"GrossProfit":  35219,
"IndirectCosts":  32882,
"OperatingProfit": 2337.2,
"UnitSalesMonthlyChange": 147,
"SalesValueMonthlyChange": 10150,
"DistributionMonthlyChange":   1.55,
"CostofSalesMonthlyChange":  25.79,
"PriceMonthlyChange":    1.2,
"GrossProfitMonthlyChange":  10124,
"IndirectCostsMonthlyChange": 9452.6,
"OperatingProfitMonthlyChange": 671.62 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1984,
"SalesValue": 117280,
"Distribution":  25.77,
"CostofSales": 297.96,
"Price":  59.11,
"GrossProfit": 1.1698e+05,
"IndirectCosts": 1.0922e+05,
"OperatingProfit": 7762.9,
"UnitSalesMonthlyChange": 162,
"SalesValueMonthlyChange": 8576,
"DistributionMonthlyChange":      3,
"CostofSalesMonthlyChange":  21.79,
"PriceMonthlyChange":  -0.55,
"GrossProfitMonthlyChange": 8554.2,
"IndirectCostsMonthlyChange": 7986.4,
"OperatingProfitMonthlyChange": 567.81 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 446,
"SalesValue": 70519,
"Distribution":  11.38,
"CostofSales": 179.16,
"Price": 158.11,
"GrossProfit":  70340,
"IndirectCosts":  65672,
"OperatingProfit": 4667.9,
"UnitSalesMonthlyChange": 144,
"SalesValueMonthlyChange": 20626,
"DistributionMonthlyChange":   2.36,
"CostofSalesMonthlyChange":   52.4,
"PriceMonthlyChange":   -7.1,
"GrossProfitMonthlyChange":  20574,
"IndirectCostsMonthlyChange":  19208,
"OperatingProfitMonthlyChange": 1365.6 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 241,
"SalesValue": 25045,
"Distribution":   6.95,
"CostofSales":  63.63,
"Price": 103.92,
"GrossProfit":  24981,
"IndirectCosts":  23323,
"OperatingProfit":   1658,
"UnitSalesMonthlyChange": -11,
"SalesValueMonthlyChange": -1428,
"DistributionMonthlyChange":  -0.23,
"CostofSalesMonthlyChange":  -3.62,
"PriceMonthlyChange":  -1.13,
"GrossProfitMonthlyChange": -1424.4,
"IndirectCostsMonthlyChange": -1329.9,
"OperatingProfitMonthlyChange": -94.52 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1731,
"SalesValue": 161016,
"Distribution":  27.61,
"CostofSales": 409.08,
"Price":  93.02,
"GrossProfit": 1.6061e+05,
"IndirectCosts": 1.4995e+05,
"OperatingProfit":  10657,
"UnitSalesMonthlyChange": 65,
"SalesValueMonthlyChange": 20131,
"DistributionMonthlyChange":  -7.03,
"CostofSalesMonthlyChange":  51.15,
"PriceMonthlyChange":   8.46,
"GrossProfitMonthlyChange":  20080,
"IndirectCostsMonthlyChange":  18748,
"OperatingProfitMonthlyChange": 1332.2 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 331,
"SalesValue": 29824,
"Distribution":  10.19,
"CostofSales":  75.77,
"Price":   90.1,
"GrossProfit":  29748,
"IndirectCosts":  27774,
"OperatingProfit": 1974.3,
"UnitSalesMonthlyChange": 138,
"SalesValueMonthlyChange": 12174,
"DistributionMonthlyChange":   2.71,
"CostofSalesMonthlyChange":  30.93,
"PriceMonthlyChange":  -1.35,
"GrossProfitMonthlyChange":  12143,
"IndirectCostsMonthlyChange":  11337,
"OperatingProfitMonthlyChange": 805.77 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1637,
"SalesValue": 157157,
"Distribution":  22.95,
"CostofSales": 399.28,
"Price":     96,
"GrossProfit": 1.5676e+05,
"IndirectCosts": 1.4636e+05,
"OperatingProfit":  10401,
"UnitSalesMonthlyChange": 513,
"SalesValueMonthlyChange": 48952,
"DistributionMonthlyChange":   4.18,
"CostofSalesMonthlyChange": 124.37,
"PriceMonthlyChange":  -0.27,
"GrossProfitMonthlyChange":  48828,
"IndirectCostsMonthlyChange":  45588,
"OperatingProfitMonthlyChange": 3239.8 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 7034,
"SalesValue": 558347,
"Distribution":  44.15,
"CostofSales": 1418.5,
"Price":  79.38,
"GrossProfit": 5.5693e+05,
"IndirectCosts": 5.1997e+05,
"OperatingProfit":  36956,
"UnitSalesMonthlyChange": -28,
"SalesValueMonthlyChange": 3528,
"DistributionMonthlyChange":   4.72,
"CostofSalesMonthlyChange":   8.97,
"PriceMonthlyChange":   0.82,
"GrossProfitMonthlyChange":   3519,
"IndirectCostsMonthlyChange":   3285,
"OperatingProfitMonthlyChange": 234.07 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 21334,
"SalesValue": 1315190,
"Distribution":  41.32,
"CostofSales": 3341.4,
"Price":  61.65,
"GrossProfit": 1.3118e+06,
"IndirectCosts": 1.2248e+06,
"OperatingProfit":  87049,
"UnitSalesMonthlyChange": 2667,
"SalesValueMonthlyChange": 148866,
"DistributionMonthlyChange":   5.45,
"CostofSalesMonthlyChange": 378.21,
"PriceMonthlyChange":  -0.83,
"GrossProfitMonthlyChange": 1.4849e+05,
"IndirectCostsMonthlyChange": 1.3863e+05,
"OperatingProfitMonthlyChange": 9853.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1088,
"SalesValue": 76666,
"Distribution":  25.43,
"CostofSales": 194.78,
"Price":  70.47,
"GrossProfit":  76471,
"IndirectCosts":  71397,
"OperatingProfit": 5074.1,
"UnitSalesMonthlyChange": 316,
"SalesValueMonthlyChange": 21594,
"DistributionMonthlyChange":   6.43,
"CostofSalesMonthlyChange":  54.87,
"PriceMonthlyChange":  -0.87,
"GrossProfitMonthlyChange":  21539,
"IndirectCostsMonthlyChange":  20110,
"OperatingProfitMonthlyChange": 1429.2 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6645,
"SalesValue": 494832,
"Distribution":  43.05,
"CostofSales": 1257.2,
"Price":  74.47,
"GrossProfit": 4.9357e+05,
"IndirectCosts": 4.6082e+05,
"OperatingProfit":  32752,
"UnitSalesMonthlyChange": 1133,
"SalesValueMonthlyChange": 87509,
"DistributionMonthlyChange":   2.16,
"CostofSalesMonthlyChange": 222.33,
"PriceMonthlyChange":   0.57,
"GrossProfitMonthlyChange":  87287,
"IndirectCostsMonthlyChange":  81495,
"OperatingProfitMonthlyChange": 5791.6 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 441,
"SalesValue": 33826,
"Distribution":  10.67,
"CostofSales":  85.94,
"Price":   76.7,
"GrossProfit":  33740,
"IndirectCosts":  31501,
"OperatingProfit": 2238.7,
"UnitSalesMonthlyChange": -154,
"SalesValueMonthlyChange": -10921,
"DistributionMonthlyChange":    1.1,
"CostofSalesMonthlyChange": -27.74,
"PriceMonthlyChange":   1.49,
"GrossProfitMonthlyChange": -10893,
"IndirectCostsMonthlyChange": -10170,
"OperatingProfitMonthlyChange": -723.22 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1493,
"SalesValue": 171873,
"Distribution":  33.38,
"CostofSales": 436.66,
"Price": 115.12,
"GrossProfit": 1.7144e+05,
"IndirectCosts": 1.6006e+05,
"OperatingProfit":  11376,
"UnitSalesMonthlyChange": -210,
"SalesValueMonthlyChange": -17051,
"DistributionMonthlyChange": -11.05,
"CostofSalesMonthlyChange": -43.32,
"PriceMonthlyChange":   4.18,
"GrossProfitMonthlyChange": -17008,
"IndirectCostsMonthlyChange": -15879,
"OperatingProfitMonthlyChange": -1128.2 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 256,
"SalesValue": 32376,
"Distribution":   4.62,
"CostofSales":  82.25,
"Price": 126.47,
"GrossProfit":  32294,
"IndirectCosts":  30151,
"OperatingProfit": 2142.9,
"UnitSalesMonthlyChange": 74,
"SalesValueMonthlyChange": 9327,
"DistributionMonthlyChange":   0.24,
"CostofSalesMonthlyChange":  23.69,
"PriceMonthlyChange":  -0.17,
"GrossProfitMonthlyChange": 9303.3,
"IndirectCostsMonthlyChange":   8686,
"OperatingProfitMonthlyChange": 617.33 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 1768,
"SalesValue": 223411,
"Distribution":  21.62,
"CostofSales":  567.6,
"Price": 126.36,
"GrossProfit": 2.2284e+05,
"IndirectCosts": 2.0806e+05,
"OperatingProfit":  14787,
"UnitSalesMonthlyChange": 255,
"SalesValueMonthlyChange": 33959,
"DistributionMonthlyChange":   2.05,
"CostofSalesMonthlyChange":  86.27,
"PriceMonthlyChange":   1.14,
"GrossProfitMonthlyChange":  33873,
"IndirectCostsMonthlyChange":  31624,
"OperatingProfitMonthlyChange": 2248.4 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5618,
"SalesValue": 608634,
"Distribution":  41.25,
"CostofSales": 1546.3,
"Price": 108.34,
"GrossProfit": 6.0709e+05,
"IndirectCosts": 5.668e+05,
"OperatingProfit":  40284,
"UnitSalesMonthlyChange": 1299,
"SalesValueMonthlyChange": 127348,
"DistributionMonthlyChange":      6,
"CostofSalesMonthlyChange": 323.54,
"PriceMonthlyChange":  -3.09,
"GrossProfitMonthlyChange": 1.2702e+05,
"IndirectCostsMonthlyChange": 1.186e+05,
"OperatingProfitMonthlyChange": 8428.7 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5710,
"SalesValue": 530693,
"Distribution":  27.75,
"CostofSales": 1348.3,
"Price":  92.94,
"GrossProfit": 5.2934e+05,
"IndirectCosts": 4.9422e+05,
"OperatingProfit":  35125,
"UnitSalesMonthlyChange": 2959,
"SalesValueMonthlyChange": 252153,
"DistributionMonthlyChange":   4.01,
"CostofSalesMonthlyChange": 640.62,
"PriceMonthlyChange":  -8.31,
"GrossProfitMonthlyChange": 2.5151e+05,
"IndirectCostsMonthlyChange": 2.3482e+05,
"OperatingProfitMonthlyChange":  16689 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 203,
"SalesValue": 26117,
"Distribution":   3.05,
"CostofSales":  66.35,
"Price": 128.66,
"GrossProfit":  26051,
"IndirectCosts":  24322,
"OperatingProfit": 1728.8,
"UnitSalesMonthlyChange": 7,
"SalesValueMonthlyChange": 1153,
"DistributionMonthlyChange":   0.32,
"CostofSalesMonthlyChange":   2.93,
"PriceMonthlyChange":   1.29,
"GrossProfitMonthlyChange": 1150.1,
"IndirectCostsMonthlyChange": 1073.9,
"OperatingProfitMonthlyChange":  76.13 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1468,
"SalesValue": 93036,
"Distribution":  23.71,
"CostofSales": 236.37,
"Price":  63.38,
"GrossProfit":  92800,
"IndirectCosts":  86642,
"OperatingProfit": 6157.8,
"UnitSalesMonthlyChange": -639,
"SalesValueMonthlyChange": -30050,
"DistributionMonthlyChange":   3.58,
"CostofSalesMonthlyChange": -76.34,
"PriceMonthlyChange":   4.96,
"GrossProfitMonthlyChange": -29974,
"IndirectCostsMonthlyChange": -27985,
"OperatingProfitMonthlyChange": -1989.1 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 38871,
"SalesValue": 2336134,
"Distribution":  53.71,
"CostofSales": 5935.2,
"Price":   60.1,
"GrossProfit": 2.3302e+06,
"IndirectCosts": 2.1756e+06,
"OperatingProfit": 1.5462e+05,
"UnitSalesMonthlyChange": -9980,
"SalesValueMonthlyChange": -687359,
"DistributionMonthlyChange": -17.25,
"CostofSalesMonthlyChange": -1746.3,
"PriceMonthlyChange":  -1.79,
"GrossProfitMonthlyChange": -6.8561e+05,
"IndirectCostsMonthlyChange": -6.4012e+05,
"OperatingProfitMonthlyChange": -45494 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 5461,
"SalesValue": 404727,
"Distribution":  35.93,
"CostofSales": 1028.2,
"Price":  74.11,
"GrossProfit": 4.037e+05,
"IndirectCosts": 3.7691e+05,
"OperatingProfit":  26788,
"UnitSalesMonthlyChange": 606,
"SalesValueMonthlyChange": 45935,
"DistributionMonthlyChange":   3.82,
"CostofSalesMonthlyChange":  116.7,
"PriceMonthlyChange":   0.21,
"GrossProfitMonthlyChange":  45818,
"IndirectCostsMonthlyChange":  42778,
"OperatingProfitMonthlyChange": 3040.5 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1262,
"SalesValue": 90697,
"Distribution":  22.31,
"CostofSales": 230.42,
"Price":  71.87,
"GrossProfit":  90467,
"IndirectCosts":  84464,
"OperatingProfit": 6002.8,
"UnitSalesMonthlyChange": -338,
"SalesValueMonthlyChange": -17680,
"DistributionMonthlyChange":   1.78,
"CostofSalesMonthlyChange": -44.92,
"PriceMonthlyChange":   4.13,
"GrossProfitMonthlyChange": -17635,
"IndirectCostsMonthlyChange": -16465,
"OperatingProfitMonthlyChange": -1170.6 
},
{
 "Date": "01/06/2012",
"Month": "Jun-12",
"Channel": "Supermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 460,
"SalesValue": 37737,
"Distribution":   9.45,
"CostofSales":  95.87,
"Price":  82.04,
"GrossProfit":  37641,
"IndirectCosts":  35143,
"OperatingProfit": 2497.7,
"UnitSalesMonthlyChange": 294,
"SalesValueMonthlyChange": 23604,
"DistributionMonthlyChange":   3.99,
"CostofSalesMonthlyChange":  59.97,
"PriceMonthlyChange":   -3.1,
"GrossProfitMonthlyChange":  23544,
"IndirectCostsMonthlyChange":  21982,
"OperatingProfitMonthlyChange": 1562.3 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1829,
"SalesValue": 103209,
"Distribution":  97.49,
"CostofSales": 262.21,
"Price":  56.43,
"GrossProfit": 1.0295e+05,
"IndirectCosts":  96116,
"OperatingProfit": 6831.2,
"UnitSalesMonthlyChange": -723,
"SalesValueMonthlyChange": -30716,
"DistributionMonthlyChange":  -1.03,
"CostofSalesMonthlyChange": -78.04,
"PriceMonthlyChange":   3.95,
"GrossProfitMonthlyChange": -30638,
"IndirectCostsMonthlyChange": -28605,
"OperatingProfitMonthlyChange": -2033.2 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 659,
"SalesValue": 31024,
"Distribution":  13.98,
"CostofSales":  78.82,
"Price":  47.08,
"GrossProfit":  30945,
"IndirectCosts":  28892,
"OperatingProfit": 2053.2,
"UnitSalesMonthlyChange": -123,
"SalesValueMonthlyChange": -3956,
"DistributionMonthlyChange":  -1.68,
"CostofSalesMonthlyChange": -10.05,
"PriceMonthlyChange":   2.35,
"GrossProfitMonthlyChange": -3945.9,
"IndirectCostsMonthlyChange": -3683.9,
"OperatingProfitMonthlyChange": -262.03 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 271,
"SalesValue": 23738,
"Distribution":  27.45,
"CostofSales":  60.31,
"Price":  87.59,
"GrossProfit":  23678,
"IndirectCosts":  22107,
"OperatingProfit": 1570.8,
"UnitSalesMonthlyChange": -45,
"SalesValueMonthlyChange": -4019,
"DistributionMonthlyChange":  -3.87,
"CostofSalesMonthlyChange": -10.21,
"PriceMonthlyChange":  -0.25,
"GrossProfitMonthlyChange": -4008.8,
"IndirectCostsMonthlyChange": -3742.6,
"OperatingProfitMonthlyChange": -266.19 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 392,
"SalesValue": 34194,
"Distribution":     39,
"CostofSales":  86.87,
"Price":  87.23,
"GrossProfit":  34107,
"IndirectCosts":  31844,
"OperatingProfit": 2263.2,
"UnitSalesMonthlyChange": -59,
"SalesValueMonthlyChange": -6020,
"DistributionMonthlyChange":  -3.37,
"CostofSalesMonthlyChange":  -15.3,
"PriceMonthlyChange":  -1.94,
"GrossProfitMonthlyChange": -6004.7,
"IndirectCostsMonthlyChange": -5606.1,
"OperatingProfitMonthlyChange": -398.63 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2129,
"SalesValue": 196117,
"Distribution":  98.79,
"CostofSales": 498.26,
"Price":  92.12,
"GrossProfit": 1.9562e+05,
"IndirectCosts": 1.8264e+05,
"OperatingProfit":  12980,
"UnitSalesMonthlyChange": 97,
"SalesValueMonthlyChange": 7886,
"DistributionMonthlyChange":  -0.02,
"CostofSalesMonthlyChange":  20.04,
"PriceMonthlyChange":  -0.51,
"GrossProfitMonthlyChange":   7866,
"IndirectCostsMonthlyChange": 7343.8,
"OperatingProfitMonthlyChange": 522.15 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1481,
"SalesValue": 109123,
"Distribution":  70.03,
"CostofSales": 277.24,
"Price":  73.68,
"GrossProfit": 1.0885e+05,
"IndirectCosts": 1.0162e+05,
"OperatingProfit": 7222.4,
"UnitSalesMonthlyChange": -959,
"SalesValueMonthlyChange": -70755,
"DistributionMonthlyChange":  -9.56,
"CostofSalesMonthlyChange": -179.76,
"PriceMonthlyChange":  -0.04,
"GrossProfitMonthlyChange": -70575,
"IndirectCostsMonthlyChange": -65892,
"OperatingProfitMonthlyChange": -4683.1 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 11158,
"SalesValue": 718866,
"Distribution":  99.44,
"CostofSales": 1826.3,
"Price":  64.43,
"GrossProfit": 7.1704e+05,
"IndirectCosts": 6.6946e+05,
"OperatingProfit":  47580,
"UnitSalesMonthlyChange": -24420,
"SalesValueMonthlyChange": -1381170,
"DistributionMonthlyChange":   1.22,
"CostofSalesMonthlyChange":  -3509,
"PriceMonthlyChange":    5.4,
"GrossProfitMonthlyChange": -1.3777e+06,
"IndirectCostsMonthlyChange": -1.2862e+06,
"OperatingProfitMonthlyChange": -91416 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 565,
"SalesValue": 90248,
"Distribution":  76.12,
"CostofSales": 229.28,
"Price": 159.73,
"GrossProfit":  90019,
"IndirectCosts":  84045,
"OperatingProfit": 5973.5,
"UnitSalesMonthlyChange": -152,
"SalesValueMonthlyChange": -24050,
"DistributionMonthlyChange": -18.93,
"CostofSalesMonthlyChange": -61.11,
"PriceMonthlyChange":   0.32,
"GrossProfitMonthlyChange": -23989,
"IndirectCostsMonthlyChange": -22397,
"OperatingProfitMonthlyChange": -1591.4 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 764,
"SalesValue": 114218,
"Distribution":  94.79,
"CostofSales": 290.18,
"Price":  149.5,
"GrossProfit": 1.1393e+05,
"IndirectCosts": 1.0637e+05,
"OperatingProfit": 7559.4,
"UnitSalesMonthlyChange": -308,
"SalesValueMonthlyChange": -38887,
"DistributionMonthlyChange":   -3.2,
"CostofSalesMonthlyChange":  -98.8,
"PriceMonthlyChange":   6.68,
"GrossProfitMonthlyChange": -38788,
"IndirectCostsMonthlyChange": -36214,
"OperatingProfitMonthlyChange": -2574.2 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 681,
"SalesValue": 51037,
"Distribution":  94.37,
"CostofSales": 129.67,
"Price":  74.94,
"GrossProfit":  50907,
"IndirectCosts":  47530,
"OperatingProfit": 3377.8,
"UnitSalesMonthlyChange": 61,
"SalesValueMonthlyChange": 4881,
"DistributionMonthlyChange":  -0.61,
"CostofSalesMonthlyChange":  12.41,
"PriceMonthlyChange":   0.49,
"GrossProfitMonthlyChange": 4868.6,
"IndirectCostsMonthlyChange": 4545.5,
"OperatingProfitMonthlyChange": 323.06 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 629,
"SalesValue": 34296,
"Distribution":  43.77,
"CostofSales":  87.13,
"Price":  54.52,
"GrossProfit":  34209,
"IndirectCosts":  31939,
"OperatingProfit":   2270,
"UnitSalesMonthlyChange": -15,
"SalesValueMonthlyChange": -952,
"DistributionMonthlyChange":   0.22,
"CostofSalesMonthlyChange":  -2.42,
"PriceMonthlyChange":  -0.21,
"GrossProfitMonthlyChange": -949.58,
"IndirectCostsMonthlyChange": -886.76,
"OperatingProfitMonthlyChange": -62.82 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 578,
"SalesValue": 57491,
"Distribution":  96.03,
"CostofSales": 146.06,
"Price":  99.47,
"GrossProfit":  57345,
"IndirectCosts":  53540,
"OperatingProfit": 3805.4,
"UnitSalesMonthlyChange": -35,
"SalesValueMonthlyChange": -2711,
"DistributionMonthlyChange":   0.52,
"CostofSalesMonthlyChange":  -6.89,
"PriceMonthlyChange":   1.26,
"GrossProfitMonthlyChange": -2704.1,
"IndirectCostsMonthlyChange": -2524.5,
"OperatingProfitMonthlyChange": -179.62 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 898,
"SalesValue": 80965,
"Distribution":  96.44,
"CostofSales":  205.7,
"Price":  90.16,
"GrossProfit":  80759,
"IndirectCosts":  75401,
"OperatingProfit": 5358.7,
"UnitSalesMonthlyChange": -158,
"SalesValueMonthlyChange": -12686,
"DistributionMonthlyChange":  -1.13,
"CostofSalesMonthlyChange": -32.23,
"PriceMonthlyChange":   1.48,
"GrossProfitMonthlyChange": -12654,
"IndirectCostsMonthlyChange": -11814,
"OperatingProfitMonthlyChange": -839.84 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 993,
"SalesValue": 60520,
"Distribution":  74.58,
"CostofSales": 153.76,
"Price":  60.95,
"GrossProfit":  60366,
"IndirectCosts":  56361,
"OperatingProfit": 4005.5,
"UnitSalesMonthlyChange": 17,
"SalesValueMonthlyChange": 1221,
"DistributionMonthlyChange":   1.14,
"CostofSalesMonthlyChange":   3.11,
"PriceMonthlyChange":   0.19,
"GrossProfitMonthlyChange": 1217.9,
"IndirectCostsMonthlyChange": 1137.1,
"OperatingProfitMonthlyChange":  80.81 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 3274,
"SalesValue": 185288,
"Distribution":  98.61,
"CostofSales": 470.74,
"Price":  56.59,
"GrossProfit": 1.8482e+05,
"IndirectCosts": 1.7255e+05,
"OperatingProfit":  12264,
"UnitSalesMonthlyChange": -17,
"SalesValueMonthlyChange": -999,
"DistributionMonthlyChange":   0.22,
"CostofSalesMonthlyChange":  -2.54,
"PriceMonthlyChange":  -0.01,
"GrossProfitMonthlyChange": -996.46,
"IndirectCostsMonthlyChange": -930.35,
"OperatingProfitMonthlyChange": -66.11 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 146,
"SalesValue": 22870,
"Distribution":  49.43,
"CostofSales":   58.1,
"Price": 156.64,
"GrossProfit":  22812,
"IndirectCosts":  21298,
"OperatingProfit": 1513.5,
"UnitSalesMonthlyChange": 11,
"SalesValueMonthlyChange": 1875,
"DistributionMonthlyChange":  10.14,
"CostofSalesMonthlyChange":   4.76,
"PriceMonthlyChange":   1.12,
"GrossProfitMonthlyChange": 1870.2,
"IndirectCostsMonthlyChange": 1746.7,
"OperatingProfitMonthlyChange": 123.55 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 161,
"SalesValue": 16386,
"Distribution":  17.22,
"CostofSales":  41.63,
"Price": 101.78,
"GrossProfit":  16344,
"IndirectCosts":  15260,
"OperatingProfit": 1084.5,
"UnitSalesMonthlyChange": -41,
"SalesValueMonthlyChange": -4163,
"DistributionMonthlyChange":  -1.55,
"CostofSalesMonthlyChange": -10.58,
"PriceMonthlyChange":   0.05,
"GrossProfitMonthlyChange": -4152.4,
"IndirectCostsMonthlyChange": -3877.3,
"OperatingProfitMonthlyChange": -275.16 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 864,
"SalesValue": 77675,
"Distribution":  86.17,
"CostofSales": 197.34,
"Price":   89.9,
"GrossProfit":  77478,
"IndirectCosts":  72337,
"OperatingProfit": 5140.8,
"UnitSalesMonthlyChange": 56,
"SalesValueMonthlyChange": 3090,
"DistributionMonthlyChange":  -1.83,
"CostofSalesMonthlyChange":   7.85,
"PriceMonthlyChange":  -2.41,
"GrossProfitMonthlyChange": 3082.2,
"IndirectCostsMonthlyChange": 2878.2,
"OperatingProfitMonthlyChange": 203.96 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 771,
"SalesValue": 66754,
"Distribution":  77.14,
"CostofSales":  169.6,
"Price":  86.58,
"GrossProfit":  66584,
"IndirectCosts":  62166,
"OperatingProfit": 4418.7,
"UnitSalesMonthlyChange": -167,
"SalesValueMonthlyChange": -14089,
"DistributionMonthlyChange":  -2.43,
"CostofSalesMonthlyChange": -35.79,
"PriceMonthlyChange":   0.39,
"GrossProfitMonthlyChange": -14053,
"IndirectCostsMonthlyChange": -13121,
"OperatingProfitMonthlyChange": -932.33 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1909,
"SalesValue": 176837,
"Distribution":  98.48,
"CostofSales": 449.27,
"Price":  92.63,
"GrossProfit": 1.7639e+05,
"IndirectCosts": 1.6468e+05,
"OperatingProfit":  11704,
"UnitSalesMonthlyChange": -245,
"SalesValueMonthlyChange": -22409,
"DistributionMonthlyChange":  -0.86,
"CostofSalesMonthlyChange": -56.94,
"PriceMonthlyChange":   0.13,
"GrossProfitMonthlyChange": -22352,
"IndirectCostsMonthlyChange": -20869,
"OperatingProfitMonthlyChange": -1483.4 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3197,
"SalesValue": 248232,
"Distribution":  99.02,
"CostofSales": 630.66,
"Price":  77.65,
"GrossProfit": 2.476e+05,
"IndirectCosts": 2.3117e+05,
"OperatingProfit":  16430,
"UnitSalesMonthlyChange": -952,
"SalesValueMonthlyChange": -67070,
"DistributionMonthlyChange":  -0.62,
"CostofSalesMonthlyChange": -170.39,
"PriceMonthlyChange":   1.66,
"GrossProfitMonthlyChange": -66900,
"IndirectCostsMonthlyChange": -62460,
"OperatingProfitMonthlyChange": -4439.4 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 43672,
"SalesValue": 2625907,
"Distribution":  99.59,
"CostofSales": 6671.4,
"Price":  60.13,
"GrossProfit": 2.6192e+06,
"IndirectCosts": 2.4454e+06,
"OperatingProfit": 1.738e+05,
"UnitSalesMonthlyChange": 19182,
"SalesValueMonthlyChange": 1130443,
"DistributionMonthlyChange":   0.18,
"CostofSalesMonthlyChange":   2872,
"PriceMonthlyChange":  -0.93,
"GrossProfitMonthlyChange": 1.1276e+06,
"IndirectCostsMonthlyChange": 1.0527e+06,
"OperatingProfitMonthlyChange":  74821 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 1886,
"SalesValue": 117717,
"Distribution":  97.24,
"CostofSales": 299.07,
"Price":  62.42,
"GrossProfit": 1.1742e+05,
"IndirectCosts": 1.0963e+05,
"OperatingProfit": 7791.4,
"UnitSalesMonthlyChange": 7,
"SalesValueMonthlyChange": -1041,
"DistributionMonthlyChange":  -1.77,
"CostofSalesMonthlyChange":  -2.65,
"PriceMonthlyChange":  -0.78,
"GrossProfitMonthlyChange": -1038.3,
"IndirectCostsMonthlyChange": -969.45,
"OperatingProfitMonthlyChange":  -68.9 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1200,
"SalesValue": 97840,
"Distribution":  75.58,
"CostofSales": 248.57,
"Price":  81.53,
"GrossProfit":  97591,
"IndirectCosts":  91115,
"OperatingProfit": 6476.2,
"UnitSalesMonthlyChange": 266,
"SalesValueMonthlyChange": 19975,
"DistributionMonthlyChange":   3.14,
"CostofSalesMonthlyChange":  50.74,
"PriceMonthlyChange":  -1.84,
"GrossProfitMonthlyChange":  19924,
"IndirectCostsMonthlyChange":  18602,
"OperatingProfitMonthlyChange": 1322.5 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 2279,
"SalesValue": 169900,
"Distribution":  95.44,
"CostofSales": 431.65,
"Price":  74.55,
"GrossProfit": 1.6947e+05,
"IndirectCosts": 1.5822e+05,
"OperatingProfit":  11246,
"UnitSalesMonthlyChange": 448,
"SalesValueMonthlyChange": 32928,
"DistributionMonthlyChange":   0.76,
"CostofSalesMonthlyChange":  83.66,
"PriceMonthlyChange":  -0.26,
"GrossProfitMonthlyChange":  32844,
"IndirectCostsMonthlyChange":  30664,
"OperatingProfitMonthlyChange":   2180 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Beta 8 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 1310,
"SalesValue": 152160,
"Distribution":  97.67,
"CostofSales": 386.58,
"Price": 116.15,
"GrossProfit": 1.5177e+05,
"IndirectCosts": 1.417e+05,
"OperatingProfit":  10071,
"UnitSalesMonthlyChange": -145,
"SalesValueMonthlyChange": -14020,
"DistributionMonthlyChange":  -1.58,
"CostofSalesMonthlyChange": -35.62,
"PriceMonthlyChange":   1.94,
"GrossProfitMonthlyChange": -13984,
"IndirectCostsMonthlyChange": -13057,
"OperatingProfitMonthlyChange": -927.77 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Beta 12 Pack Deluxe",
"PriceTier": "Premium",
"UnitSales": 370,
"SalesValue": 44551,
"Distribution":  38.98,
"CostofSales": 113.18,
"Price": 120.41,
"GrossProfit":  44438,
"IndirectCosts":  41489,
"OperatingProfit": 2949.1,
"UnitSalesMonthlyChange": -133,
"SalesValueMonthlyChange": -15220,
"DistributionMonthlyChange":  -3.07,
"CostofSalesMonthlyChange": -38.67,
"PriceMonthlyChange":   1.58,
"GrossProfitMonthlyChange": -15181,
"IndirectCostsMonthlyChange": -14174,
"OperatingProfitMonthlyChange": -1007.2 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Beta 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 2953,
"SalesValue": 347113,
"Distribution":  97.36,
"CostofSales": 881.87,
"Price": 117.55,
"GrossProfit": 3.4623e+05,
"IndirectCosts": 3.2326e+05,
"OperatingProfit":  22975,
"UnitSalesMonthlyChange": 341,
"SalesValueMonthlyChange": 41479,
"DistributionMonthlyChange":   0.48,
"CostofSalesMonthlyChange": 105.37,
"PriceMonthlyChange":   0.54,
"GrossProfitMonthlyChange":  41374,
"IndirectCostsMonthlyChange":  38628,
"OperatingProfitMonthlyChange": 2745.8 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Beta 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 4436,
"SalesValue": 468597,
"Distribution":  99.71,
"CostofSales": 1190.5,
"Price": 105.64,
"GrossProfit": 4.6741e+05,
"IndirectCosts": 4.3639e+05,
"OperatingProfit":  31015,
"UnitSalesMonthlyChange": 188,
"SalesValueMonthlyChange": 21725,
"DistributionMonthlyChange":  -0.29,
"CostofSalesMonthlyChange":  55.19,
"PriceMonthlyChange":   0.44,
"GrossProfitMonthlyChange":  21670,
"IndirectCostsMonthlyChange":  20232,
"OperatingProfitMonthlyChange": 1437.5 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Beta 18 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 5094,
"SalesValue": 494312,
"Distribution":  97.54,
"CostofSales": 1255.8,
"Price":  97.04,
"GrossProfit": 4.9306e+05,
"IndirectCosts": 4.6034e+05,
"OperatingProfit":  32718,
"UnitSalesMonthlyChange": -5453,
"SalesValueMonthlyChange": -443543,
"DistributionMonthlyChange":    0.4,
"CostofSalesMonthlyChange": -1126.9,
"PriceMonthlyChange":   8.12,
"GrossProfitMonthlyChange": -4.4242e+05,
"IndirectCostsMonthlyChange": -4.1306e+05,
"OperatingProfitMonthlyChange": -29357 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Rekall",
"Brand": "Beta",
"PackSize": 60,
"PackType": "Standard",
"SKU": "Beta 60 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 649,
"SalesValue": 65927,
"Distribution":  30.08,
"CostofSales":  167.5,
"Price": 101.58,
"GrossProfit":  65760,
"IndirectCosts":  61396,
"OperatingProfit": 4363.7,
"UnitSalesMonthlyChange": -28,
"SalesValueMonthlyChange": -3272,
"DistributionMonthlyChange":  -2.53,
"CostofSalesMonthlyChange":  -8.31,
"PriceMonthlyChange":  -0.63,
"GrossProfitMonthlyChange": -3263.7,
"IndirectCostsMonthlyChange": -3047.5,
"OperatingProfitMonthlyChange": -216.2 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Stark Ind",
"Brand": "Omega",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omega 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 434,
"SalesValue": 27334,
"Distribution":  67.37,
"CostofSales":  69.44,
"Price":  62.98,
"GrossProfit":  27265,
"IndirectCosts":  25455,
"OperatingProfit": 1809.5,
"UnitSalesMonthlyChange": -234,
"SalesValueMonthlyChange": -14041,
"DistributionMonthlyChange":  -6.42,
"CostofSalesMonthlyChange": -35.67,
"PriceMonthlyChange":   1.04,
"GrossProfitMonthlyChange": -14005,
"IndirectCostsMonthlyChange": -13076,
"OperatingProfitMonthlyChange": -929.15 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Kappa 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1077,
"SalesValue": 83959,
"Distribution":  92.39,
"CostofSales": 213.31,
"Price":  77.96,
"GrossProfit":  83746,
"IndirectCosts":  78188,
"OperatingProfit": 5557.4,
"UnitSalesMonthlyChange": -65,
"SalesValueMonthlyChange": -5928,
"DistributionMonthlyChange":  -4.43,
"CostofSalesMonthlyChange": -15.06,
"PriceMonthlyChange":  -0.75,
"GrossProfitMonthlyChange": -5912.9,
"IndirectCostsMonthlyChange": -5520.6,
"OperatingProfitMonthlyChange": -392.35 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Kappa 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3073,
"SalesValue": 215267,
"Distribution":  98.74,
"CostofSales": 546.91,
"Price":  70.05,
"GrossProfit": 2.1472e+05,
"IndirectCosts": 2.0047e+05,
"OperatingProfit":  14248,
"UnitSalesMonthlyChange": -2287,
"SalesValueMonthlyChange": -143559,
"DistributionMonthlyChange":  -1.17,
"CostofSalesMonthlyChange": -364.72,
"PriceMonthlyChange":    3.1,
"GrossProfitMonthlyChange": -1.4319e+05,
"IndirectCostsMonthlyChange": -1.3369e+05,
"OperatingProfitMonthlyChange": -9501.8 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Tyrell Corp",
"Brand": "Kappa",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Kappa 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4139,
"SalesValue": 268940,
"Distribution":   93.9,
"CostofSales": 683.27,
"Price":  64.98,
"GrossProfit": 2.6826e+05,
"IndirectCosts": 2.5046e+05,
"OperatingProfit":  17800,
"UnitSalesMonthlyChange": -560,
"SalesValueMonthlyChange": -32004,
"DistributionMonthlyChange":  -0.84,
"CostofSalesMonthlyChange": -81.31,
"PriceMonthlyChange":   0.94,
"GrossProfitMonthlyChange": -31923,
"IndirectCostsMonthlyChange": -29804,
"OperatingProfitMonthlyChange": -2118.8 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Hypermarkets",
"Owner": "Wayne Ent",
"Brand": "Pi",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Pi 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 417,
"SalesValue": 35679,
"Distribution":  65.23,
"CostofSales":  90.65,
"Price":  85.56,
"GrossProfit":  35588,
"IndirectCosts":  33227,
"OperatingProfit": 2361.5,
"UnitSalesMonthlyChange": -14,
"SalesValueMonthlyChange": -765,
"DistributionMonthlyChange":   0.76,
"CostofSalesMonthlyChange":  -1.94,
"PriceMonthlyChange":      1,
"GrossProfitMonthlyChange": -763.06,
"IndirectCostsMonthlyChange": -712.42,
"OperatingProfitMonthlyChange": -50.64 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Delta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Delta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 703,
"SalesValue": 41428,
"Distribution":  19.82,
"CostofSales": 105.25,
"Price":  58.93,
"GrossProfit":  41323,
"IndirectCosts":  38580,
"OperatingProfit": 2742.4,
"UnitSalesMonthlyChange": -390,
"SalesValueMonthlyChange": -18684,
"DistributionMonthlyChange":  -1.77,
"CostofSalesMonthlyChange": -47.47,
"PriceMonthlyChange":   3.93,
"GrossProfitMonthlyChange": -18637,
"IndirectCostsMonthlyChange": -17400,
"OperatingProfitMonthlyChange": -1236.1 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Eta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Eta 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 514,
"SalesValue": 24212,
"Distribution":   4.11,
"CostofSales":  61.51,
"Price":  47.11,
"GrossProfit":  24150,
"IndirectCosts":  22548,
"OperatingProfit": 1602.7,
"UnitSalesMonthlyChange": -114,
"SalesValueMonthlyChange": -3939,
"DistributionMonthlyChange":  -0.07,
"CostofSalesMonthlyChange": -10.01,
"PriceMonthlyChange":   2.28,
"GrossProfitMonthlyChange":  -3929,
"IndirectCostsMonthlyChange": -3668.3,
"OperatingProfitMonthlyChange": -260.71 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Omicron 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3603,
"SalesValue": 247638,
"Distribution":  21.12,
"CostofSales": 629.15,
"Price":  68.73,
"GrossProfit": 2.4701e+05,
"IndirectCosts": 2.3062e+05,
"OperatingProfit":  16391,
"UnitSalesMonthlyChange": 1219,
"SalesValueMonthlyChange": 61353,
"DistributionMonthlyChange":   1.41,
"CostofSalesMonthlyChange": 155.88,
"PriceMonthlyChange":  -9.41,
"GrossProfitMonthlyChange":  61197,
"IndirectCostsMonthlyChange":  57136,
"OperatingProfitMonthlyChange": 4060.8 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Omicron 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 364,
"SalesValue": 34586,
"Distribution":   9.33,
"CostofSales":  87.87,
"Price":  95.02,
"GrossProfit":  34498,
"IndirectCosts":  32209,
"OperatingProfit": 2288.8,
"UnitSalesMonthlyChange": -93,
"SalesValueMonthlyChange": -9765,
"DistributionMonthlyChange":  -0.84,
"CostofSalesMonthlyChange": -24.81,
"PriceMonthlyChange":  -2.03,
"GrossProfitMonthlyChange": -9740.2,
"IndirectCostsMonthlyChange": -9093.9,
"OperatingProfitMonthlyChange": -646.32 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Omicron 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 2015,
"SalesValue": 196635,
"Distribution":  37.95,
"CostofSales": 499.57,
"Price":  97.59,
"GrossProfit": 1.9614e+05,
"IndirectCosts": 1.8312e+05,
"OperatingProfit":  13015,
"UnitSalesMonthlyChange": -204,
"SalesValueMonthlyChange": -19577,
"DistributionMonthlyChange":   2.83,
"CostofSalesMonthlyChange": -49.74,
"PriceMonthlyChange":   0.15,
"GrossProfitMonthlyChange": -19527,
"IndirectCostsMonthlyChange": -18231,
"OperatingProfitMonthlyChange": -1295.9 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Omicron 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 4990,
"SalesValue": 367280,
"Distribution":   35.4,
"CostofSales": 933.11,
"Price":   73.6,
"GrossProfit": 3.6635e+05,
"IndirectCosts": 3.4204e+05,
"OperatingProfit":  24310,
"UnitSalesMonthlyChange": 321,
"SalesValueMonthlyChange": 15811,
"DistributionMonthlyChange":   2.22,
"CostofSalesMonthlyChange":  40.17,
"PriceMonthlyChange":  -1.68,
"GrossProfitMonthlyChange":  15771,
"IndirectCostsMonthlyChange":  14724,
"OperatingProfitMonthlyChange": 1046.9 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Omicron",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Omicron 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 9221,
"SalesValue": 616960,
"Distribution":  45.61,
"CostofSales": 1567.5,
"Price":  66.91,
"GrossProfit": 6.1539e+05,
"IndirectCosts": 5.7456e+05,
"OperatingProfit":  40835,
"UnitSalesMonthlyChange": -16518,
"SalesValueMonthlyChange": -922309,
"DistributionMonthlyChange":   5.09,
"CostofSalesMonthlyChange": -2343.2,
"PriceMonthlyChange":   7.11,
"GrossProfitMonthlyChange": -9.1997e+05,
"IndirectCostsMonthlyChange": -8.5892e+05,
"OperatingProfitMonthlyChange": -61045 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Sigma 12 Pack Giftset",
"PriceTier": "Premium",
"UnitSales": 491,
"SalesValue": 78172,
"Distribution":  14.38,
"CostofSales": 198.61,
"Price": 159.21,
"GrossProfit":  77973,
"IndirectCosts":  72799,
"OperatingProfit": 5174.4,
"UnitSalesMonthlyChange": 21,
"SalesValueMonthlyChange": -259,
"DistributionMonthlyChange":   -2.5,
"CostofSalesMonthlyChange":  -0.66,
"PriceMonthlyChange":  -7.66,
"GrossProfitMonthlyChange": -258.34,
"IndirectCostsMonthlyChange": -241.95,
"OperatingProfitMonthlyChange": -16.39 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Sigma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Sigma 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 815,
"SalesValue": 128165,
"Distribution":  26.05,
"CostofSales": 325.62,
"Price": 157.26,
"GrossProfit": 1.2784e+05,
"IndirectCosts": 1.1936e+05,
"OperatingProfit": 8482.6,
"UnitSalesMonthlyChange": -254,
"SalesValueMonthlyChange": -35910,
"DistributionMonthlyChange":  -2.55,
"CostofSalesMonthlyChange": -91.23,
"PriceMonthlyChange":   3.78,
"GrossProfitMonthlyChange": -35819,
"IndirectCostsMonthlyChange": -33442,
"OperatingProfitMonthlyChange": -2376.8 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Aperture",
"Brand": "Tau",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Tau 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 293,
"SalesValue": 23636,
"Distribution":  13.93,
"CostofSales":  60.05,
"Price":  80.67,
"GrossProfit":  23576,
"IndirectCosts":  22012,
"OperatingProfit":   1564,
"UnitSalesMonthlyChange": -5,
"SalesValueMonthlyChange": -1051,
"DistributionMonthlyChange":  -0.61,
"CostofSalesMonthlyChange":  -2.67,
"PriceMonthlyChange":  -2.17,
"GrossProfitMonthlyChange": -1048.3,
"IndirectCostsMonthlyChange": -978.39,
"OperatingProfitMonthlyChange": -69.94 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Epsilon",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Epsilon 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 376,
"SalesValue": 21185,
"Distribution":    5.7,
"CostofSales":  53.83,
"Price":  56.34,
"GrossProfit":  21131,
"IndirectCosts":  19729,
"OperatingProfit": 1401.8,
"UnitSalesMonthlyChange": -19,
"SalesValueMonthlyChange": -1415,
"DistributionMonthlyChange":  -0.37,
"CostofSalesMonthlyChange":  -3.59,
"PriceMonthlyChange":  -0.88,
"GrossProfitMonthlyChange": -1411.4,
"IndirectCostsMonthlyChange": -1317.6,
"OperatingProfitMonthlyChange": -93.84 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Iota 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 310,
"SalesValue": 31607,
"Distribution":  13.58,
"CostofSales":   80.3,
"Price": 101.96,
"GrossProfit":  31527,
"IndirectCosts":  29435,
"OperatingProfit": 2092.2,
"UnitSalesMonthlyChange": -17,
"SalesValueMonthlyChange": -1508,
"DistributionMonthlyChange":  -0.25,
"CostofSalesMonthlyChange":  -3.83,
"PriceMonthlyChange":   0.69,
"GrossProfitMonthlyChange": -1504.2,
"IndirectCostsMonthlyChange": -1404.2,
"OperatingProfitMonthlyChange":   -100 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Iota",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Iota 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1172,
"SalesValue": 108172,
"Distribution":  35.09,
"CostofSales": 274.82,
"Price":   92.3,
"GrossProfit": 1.079e+05,
"IndirectCosts": 1.0074e+05,
"OperatingProfit": 7159.5,
"UnitSalesMonthlyChange": -8,
"SalesValueMonthlyChange": 170,
"DistributionMonthlyChange":   3.57,
"CostofSalesMonthlyChange":   0.43,
"PriceMonthlyChange":   0.77,
"GrossProfitMonthlyChange": 169.57,
"IndirectCostsMonthlyChange": 158.12,
"OperatingProfitMonthlyChange":  11.45 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Lambda 8 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 494,
"SalesValue": 32150,
"Distribution":  12.23,
"CostofSales":  81.68,
"Price":  65.08,
"GrossProfit":  32068,
"IndirectCosts":  29940,
"OperatingProfit": 2128.1,
"UnitSalesMonthlyChange": -42,
"SalesValueMonthlyChange": -3159,
"DistributionMonthlyChange":   0.02,
"CostofSalesMonthlyChange":  -8.03,
"PriceMonthlyChange":   -0.8,
"GrossProfitMonthlyChange":  -3151,
"IndirectCostsMonthlyChange": -2941.9,
"OperatingProfitMonthlyChange": -209.08 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Lambda",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Lambda 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 2021,
"SalesValue": 120127,
"Distribution":  27.18,
"CostofSales":  305.2,
"Price":  59.44,
"GrossProfit": 1.1982e+05,
"IndirectCosts": 1.1187e+05,
"OperatingProfit": 7951.3,
"UnitSalesMonthlyChange": 37,
"SalesValueMonthlyChange": 2847,
"DistributionMonthlyChange":   1.41,
"CostofSalesMonthlyChange":   7.24,
"PriceMonthlyChange":   0.33,
"GrossProfitMonthlyChange": 2839.8,
"IndirectCostsMonthlyChange": 2651.3,
"OperatingProfitMonthlyChange": 188.44 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Mu",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Mu 12 Pack Standard",
"PriceTier": "Premium",
"UnitSales": 311,
"SalesValue": 50530,
"Distribution":  11.38,
"CostofSales": 128.38,
"Price": 162.48,
"GrossProfit":  50402,
"IndirectCosts":  47057,
"OperatingProfit": 3344.3,
"UnitSalesMonthlyChange": -135,
"SalesValueMonthlyChange": -19989,
"DistributionMonthlyChange":      0,
"CostofSalesMonthlyChange": -50.78,
"PriceMonthlyChange":   4.37,
"GrossProfitMonthlyChange": -19938,
"IndirectCostsMonthlyChange": -18615,
"OperatingProfitMonthlyChange": -1323.6 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 6,
"PackType": "Standard",
"SKU": "Theta 6 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 231,
"SalesValue": 24061,
"Distribution":   5.89,
"CostofSales":  61.13,
"Price": 104.16,
"GrossProfit":  24000,
"IndirectCosts":  22407,
"OperatingProfit": 1592.9,
"UnitSalesMonthlyChange": -10,
"SalesValueMonthlyChange": -984,
"DistributionMonthlyChange":  -1.06,
"CostofSalesMonthlyChange":   -2.5,
"PriceMonthlyChange":   0.24,
"GrossProfitMonthlyChange": -981.5,
"IndirectCostsMonthlyChange": -916.37,
"OperatingProfitMonthlyChange": -65.13 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 8,
"PackType": "Standard",
"SKU": "Theta 8 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 1378,
"SalesValue": 131735,
"Distribution":  27.85,
"CostofSales": 334.69,
"Price":   95.6,
"GrossProfit": 1.314e+05,
"IndirectCosts": 1.2268e+05,
"OperatingProfit": 8718.8,
"UnitSalesMonthlyChange": -353,
"SalesValueMonthlyChange": -29281,
"DistributionMonthlyChange":   0.24,
"CostofSalesMonthlyChange": -74.39,
"PriceMonthlyChange":   2.58,
"GrossProfitMonthlyChange": -29207,
"IndirectCostsMonthlyChange": -27268,
"OperatingProfitMonthlyChange": -1938.4 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Deluxe",
"SKU": "Theta 12 Pack Deluxe",
"PriceTier": "Regular",
"UnitSales": 308,
"SalesValue": 28127,
"Distribution":  10.72,
"CostofSales":  71.46,
"Price":  91.32,
"GrossProfit":  28056,
"IndirectCosts":  26194,
"OperatingProfit": 1861.8,
"UnitSalesMonthlyChange": -23,
"SalesValueMonthlyChange": -1697,
"DistributionMonthlyChange":   0.53,
"CostofSalesMonthlyChange":  -4.31,
"PriceMonthlyChange":   1.22,
"GrossProfitMonthlyChange": -1692.7,
"IndirectCostsMonthlyChange": -1580.2,
"OperatingProfitMonthlyChange": -112.51 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Giftset",
"SKU": "Theta 12 Pack Giftset",
"PriceTier": "Regular",
"UnitSales": 1434,
"SalesValue": 137006,
"Distribution":  23.01,
"CostofSales": 348.08,
"Price":  95.54,
"GrossProfit": 1.3666e+05,
"IndirectCosts": 1.2759e+05,
"OperatingProfit": 9068.3,
"UnitSalesMonthlyChange": -203,
"SalesValueMonthlyChange": -20151,
"DistributionMonthlyChange":   0.06,
"CostofSalesMonthlyChange":  -51.2,
"PriceMonthlyChange":  -0.46,
"GrossProfitMonthlyChange": -20100,
"IndirectCostsMonthlyChange": -18767,
"OperatingProfitMonthlyChange": -1333.2 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Theta 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 6425,
"SalesValue": 519875,
"Distribution":  48.98,
"CostofSales": 1320.8,
"Price":  80.91,
"GrossProfit": 5.1855e+05,
"IndirectCosts": 4.8414e+05,
"OperatingProfit":  34409,
"UnitSalesMonthlyChange": -609,
"SalesValueMonthlyChange": -38472,
"DistributionMonthlyChange":   4.83,
"CostofSalesMonthlyChange": -97.74,
"PriceMonthlyChange":   1.53,
"GrossProfitMonthlyChange": -38374,
"IndirectCostsMonthlyChange": -35828,
"OperatingProfitMonthlyChange": -2546.3 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "Black Mesa",
"Brand": "Theta",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Theta 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 33726,
"SalesValue": 2035202,
"Distribution":  46.18,
"CostofSales": 5170.6,
"Price":  60.35,
"GrossProfit": 2.03e+06,
"IndirectCosts": 1.8953e+06,
"OperatingProfit": 1.3471e+05,
"UnitSalesMonthlyChange": 12392,
"SalesValueMonthlyChange": 720012,
"DistributionMonthlyChange":   4.86,
"CostofSalesMonthlyChange": 1829.3,
"PriceMonthlyChange":   -1.3,
"GrossProfitMonthlyChange": 7.1818e+05,
"IndirectCostsMonthlyChange": 6.7053e+05,
"OperatingProfitMonthlyChange":  47656 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "LexCorp",
"Brand": "Gamma",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Gamma 12 Pack Standard",
"PriceTier": "Budget",
"UnitSales": 779,
"SalesValue": 55937,
"Distribution":  24.81,
"CostofSales": 142.12,
"Price":  71.81,
"GrossProfit":  55795,
"IndirectCosts":  52093,
"OperatingProfit":   3702,
"UnitSalesMonthlyChange": -309,
"SalesValueMonthlyChange": -20729,
"DistributionMonthlyChange":  -0.62,
"CostofSalesMonthlyChange": -52.66,
"PriceMonthlyChange":   1.34,
"GrossProfitMonthlyChange": -20676,
"IndirectCostsMonthlyChange": -19304,
"OperatingProfitMonthlyChange": -1372.2 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 12,
"PackType": "Standard",
"SKU": "Alpha 12 Pack Standard",
"PriceTier": "Regular",
"UnitSales": 3542,
"SalesValue": 267498,
"Distribution":  43.18,
"CostofSales": 679.61,
"Price":  75.52,
"GrossProfit": 2.6682e+05,
"IndirectCosts": 2.4911e+05,
"OperatingProfit":  17705,
"UnitSalesMonthlyChange": -3103,
"SalesValueMonthlyChange": -227334,
"DistributionMonthlyChange":   0.13,
"CostofSalesMonthlyChange": -577.56,
"PriceMonthlyChange":   1.05,
"GrossProfitMonthlyChange": -2.2676e+05,
"IndirectCostsMonthlyChange": -2.1171e+05,
"OperatingProfitMonthlyChange": -15047 
},
{
 "Date": "01/07/2012",
"Month": "Jul-12",
"Channel": "Supermarkets",
"Owner": "MomCorp",
"Brand": "Alpha",
"PackSize": 18,
"PackType": "Standard",
"SKU": "Alpha 18 Pack Standard",
"PriceTier": "Regular",
"UnitSales":

Modified http://d3js.org/d3.v3.min.js to a secure url

Modified http://dimplejs.org/dist/dimple.v1.min.js to a secure url

https://d3js.org/d3.v3.min.js

https://dimplejs.org/dist/dimple.v1.min.js