Cumulative Retention Rates

Retention

Interactive example on how retention can be cumulative. Based on @nmoryl's Built to Last: A Primer on Cohort Analysis.

Lower retention rates plateau early, higher retention rates quickly accumulate.

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<!DOCTYPE html>
<html>
  <head>
    <style>
      .axis path,
      .axis line {
        fill: none;
        stroke: #555;
      }
​
      body {
        font-family: "Helvetica", sans-serif;
        font-weight: lighter;
      }
    </style>
  </head>
  <body>
    <form>
      <label for="retention">% Retention</label>
      <input name="retention" type="text" id="retention" />
      <input type="submit" value="update" />
    </form>
​
    <script src="d3.v3.min.js" type="text/javascript"></script>
    <script src="cohort.js" type="text/javascript"></script>
  </body>
</html>
    